SAN DIEGO STATE UNIVERSITY STUDENT MEDIA
THE DAILY AZTEC
WHO WE ARE:
The Daily Aztec is San Diego State University’s independent student newspaper, serving a student population of almost 35,000 and a faculty and staff population of more than 4,000. The Daily Aztec strives to be a resource for all members of the San Diego community, providing news, entertainment, information and any advice they need to make their experience at SDSU the best it can be.
KCR is an internet-based radio station run by students at San Diego State University that provides music, sports and talk programs for the SDSU community. KCR covers music, news and sports via live broadcasts and podcasts. KCR is your source for entertainment streaming.
A.S. SDSU is a unifying and empowering student-directed organization dedicated to serving and involving students at SDSU by enhancing the college experience that leads to a higher quality of life for the present and future.
WHY ADVERTISE WITH SDSU STUDENT MEDIA
SDSU is the oldest and largest university in San Diego and the third largest in California.
Over 300,000 SDSU alumni around the globe.
Top 30 universities nationwide for ethnic diversity, according to a US News and World Report.
Over 90,000 applicants each year.
Division 1 athletics, over 300 student organizations, and more than 175 unique degree programs.
Over half the student population is 21+.
DAILY AZTEC PRINT ADVERTISING
The Daily Aztec print edition is our most effective student media advertising avenue. An ad in the paper is impossible to miss, and while there are many other advertising avenues, print has the greatest chance of grabbing a potential customer. We distribute 2,000 copies around campus and the college area, with an average 80% pick-up rate.
DAILY AZTEC DIGITAL ADVERTISING
The Daily Aztec’s website is the best choice if you want to get your advertisement in front of the most people on campus. There are 40,000+ visitors every month to thedailyaztec.com and new content is published multiple times a week. Your ad will be featured in full color and be featured on both the homepage and individual stories.
thedailyaztec.com
LEADERBOARD �450 monthly
weekly
Provide artwork in two sizes: Web
College Media
Source Mobile App Medium Rectangle:
Consider bundling your digital advertisement with an ad on our College Media Source app. Subscribers receive a notification every time an article is posted.
DAILY AZTEC SPECIALITY ADVERTISING
We have numerous additional options for print, digital, and multimedia advertisements.
Consider our newsletter, social media, or live broadcast to have your ad received by our audience.
These print options are available as full color only.
Front Page Banner: $500 | 10” x 2”
Back Page: $1200 | 10” x 15.625”
Sponsorship: $1750
Eight Page Banner - Front Page (10”x2”)
Full Page - Back Page (10”x15.625”)
Quarter Page Vertical (4.9”x8”)
DIGITAL
Newsletter - $100 per newsletter
Biweekly
2,500+ Email Recipients
Social Media - $100 for one post / $200 for three posts
Inserts:
Inserts are to be placed inside the paper’s centerfold
Maximum Size: 8.5”x11” (folded)
Minimum Size: 4.5”x6”
Must be delivered to printer 10 days in advance of delivery
Contact your Account Executive to discuss pricing
Twitter/X posts, Instagram stories, Facebook stories and Facebook posts
Can be one platform or across platforms
10,000+ Twitter/X followers | 7,500 Facebook followers | 4,700+ Instagram followers
Branded content - $250 per article, 3-year contract
To be written by the client and housed under the “Sponsored” section of thedailyaztec.com
Content and click-through links must be approved
MULTIMEDIA
Video Ad - $100 per 15-second spot / $200 per 30-second spot
To be edited into the Daily Aztec Broadcast
Ad must be provided by client
On-Air Mention - $200
On-air mention (30 seconds) within Broadcast
Script to be provided or approved by client
Live Sponsorship - $500
On-air mention (30 seconds) within Broadcast and additional acknowledgement at end of Broadcast
Script to be provided by or approved by client
Promo code link in episode description
Client logo in the bottom right-hand corner of broadcast
KCR ADVERTISING 6
KCR College Radio reaches an entirely different San Diego State University audience from The Daily Aztec. KCR offers on-air underwriting, digital ads in the Radio FX app, Social Media posts, and Podcasts.
OPTIONS & COST
KCR On-Air Underwriting - $400 monthly, $100 weekly
To run before select live shows
Radio FX Leaderboard - $400 monthly, $100 weekly
200+ Monthly listeners on RadioFX App
1242 x 180 px
KCR Social Media - $100 for one post, $200 for three posts
Twitter/X posts, Instagram posts, Instagram stories, Facebook posts and Facebook stories
Can be one platform or accross platforms
7,500 Facebook followers | 4,700+ Instagram followers | 3,700+ Twitter/X followers
Podcasts - $100 per podcast
30-second ad
Script to be provided or approved by client
DISCOUNTS & BUNDLES 7
Diversification is essential for any effective advertising campaign. Consider bundling advertisements together to have your business hand-delivered to even more Daily Aztec readers and KCR listeners.
DISCOUNTS
Whether you bundle advertisements via multiple issues, multiple months, or varying kinds of ads (including DA and KCR), we offer discounts to those who purchase advertising packages.
3 Months (or Types of Advertisements):
BUNDLES
4 Months (or Types of Advertisements):
5+ Months (or Types of Advertisements): The Whole Year:
Student Media Sponsorship - $1500 (36% Discount)
Full Page in the Daily Aztec (Color) - $1000
One Month Large Leaderboard on thedailyaztec.com - $550
One Month of KCR Underwriting - $400
Six Social Media Posts (Distributed across platforms) - $400
All of the Internet - $1250 (47% Discount)
One Month Large Leaderboard on thedailyaztec.com - $450
One Month Medium Rectangle on Daily Aztec App - $400
One Month Large Leaderboard on KCR’s RadioFX App - $400
One Month KCR’s Underwriting - $400
Two KCR Podcast Ads - $200
Six Social Media Posts (distributed across platforms) - $400
Daily Aztec Email Newsletter - $400
Daily Aztec Print + Digital - (20% Discount)
Any size ad in the newspaper (color or spot color or B+W) - Price Varies
One month digital ad on thedailyaztec.com - Price Varies
PUBLICATION SCHEDULE 8
When is the best time to get your ad in front of San Diego State University student media?
Follow this calendar and you can’t miss out on all of our important scheduled dates for the school year.
August 7, September 11, October 9, November 6 February 5, March 5, April 2, April 30
Biweekly on Sundays (August 11 - December 1) Biweekly on Sundays (January 26 - May 4)
Third Wednesday of the Month (September 18 - November 20)
Third Wednesday of the Month (February 19 - April 23)
September 16 through December 11 February 3 through March 28, April 7 through May 2
2025 August 26 through December 11 January 21 through March 28, April 7 through May 8
DEADLINES / DESIGN SERVICES / POLICIES 9
DEADLINES:
Print Contracts due 14 business days in advance of the run date.
Artwork due 7 days in advance of the run date.
Digital Contracts due 14 business days in advance of the run date.
Artwork due 7 days in advance of the run date.
Multimedia Contracts due 14 business days in advance of the run date.
Artwork due 7 days in advance of the run date.
POLICIES:
San Diego State Student Media follows all State and Federal laws, University policies and reserves the right to refuse advertising to anyone and control the content of the ads in regard to acceptable artwork and verbiage. The advertising policy is set by the Editor in Chief and General Manager in consultation with the Advertising Director and is approved by the Student Media Advisory Committee.
The advertisement must:
Not be for an unlawful product or service.
Not be deceitful or misleading.
Not serve primarily to advocate hate speech.
Not be obscene, as defined by current laws and statutes.
Not strongly disparage a competitor’s product.
Not be sexually explicit.
If political, carry the name of the organization or person who placed the ad.
Clearly indicate the advertiser’s name and service, if applicable.
For full advertising policy please visit thedailyaztec.com/policies/
DESIGN SERVICES:
Need help designing your ad? We’re glad to help
Graphics:
We will not let your investment go unnoticed. If you do not have the resources to provide us with artwork, we will create it for you FREE OF CHARGE! Our professional design team specializes in newspaper advertisements and can create the perfect advertisement to meet your needs.
Preferred formats: PDF, EPS & TIF
Other file formats will require extra processing time
All files MUST have a minimum 300 dpi resolution
Multimedia
If interested in utilizing our design services for multimedia (video or audio) advertisements, please make an appointment to discuss further with one of our Account Executives.
Time frame (and cost for video) for multimedia ad creation will differ from that of traditional graphics.
