SAN DIEGO STATE UNIVERSITY STUDENT MEDIA
THE DAILY AZTEC
WHO WE ARE:
The Daily Aztec is San Diego State University’ newspaper, serving a student population of almost faculty and staff population of more than 7,000. strives to be a resource for all members of the providing news, entertainment, information a to make their experience at SDSU the best it can be.
KCR is an internet-based radio station run by State University that provides music, sports and SDSU community. KCR covers music, news a broadcasts and podcasts. KCR is your source streaming.
WHY ADVERTISE WITH SDSU STUDENT MEDIA
SDSU is the oldest and largest university in San Diego and the third largest in California. Top 30 universities nationwide for ethnic diversity, according to a US News and World Report.
Over 300,000 SDSU alumni around the globe
half the student population is 21+. Over 90,000 applicants each year.
DAILY AZTEC DIGITAL ADVERTISING
The Daily Aztec’s website is the best choice if you want to get your advertisement in front of the most people on campus. There are 40,000+ visitors every month to thedailyaztec.com and new content is published multiple times a week. Your ad will be featured in full color and be featured on both the homepage and individual stories.
thedailyaztec.com
LEADERBOARD
�450 monthly $115 weekly
Provide artwork in two sizes: Web 728x90, Mobile 320x50
College Media
Source Mobile App Medium Rectangle:
Consider bundling your digital advertisement with an ad on our College Media Source app. Subscribers receive a notification every time an article is posted.
DAILY AZTEC SPECIALITY ADVERTISING
We have numerous additional options for digital and multimedia advertisements. Consider our newsletter, social media, or live broadcast to have your ad received by our audience.
DIGITAL
Newsletter -$100 per newsletter
Weekly
2,500+ Email Recipients
Social Media -$100 for one post / $200 for three posts
Twitter/X posts, Instagram stories, Facebook stories and Facebook posts
Can be one platform or across platforms
10,000+ Twitter/X followers | 7,500 Facebook followers | 4,700+ Instagram followers
Branded content - $250 per article, 3-year contract
To be written by the client and housed under the “Sponsored" section of thedailyaztec.com
Content and click-through links must be approved
MULTIMEDIA
Video Ad - $100 per 15-second spot / $200 per 30-second spot
To be edited into the Daily Aztec Broadcast
Ad must be provided by client
On-Air Mention - $200
On-air mention (30 seconds) within Broadcast
Script to be provided or approved by client
Live Sponsorship - $500
On-air mention (30 seconds) within Broadcast and additional acknowledgment at end of Broadcast
Script to be provided by or approved by client
Promo code link in episode description
Client logo in the bottom right-hand corner of broadcast
KCR ADVERTISING
KCR College Radio reaches an entirely different San Diego State University audience from The Daily Aztec. KCR offers on-air underwriting, digital ads in the Radio FX app, Social Media posts, and Podcasts.
OPTIONS & COST
KCR On-Air Underwriting - $400 monthly, $100 weekly
To run before select live shows
Radio FX Leaderboard - $400 monthly, $100 weekly
200+ Monthly listeners on RadioFX App
1242 x 180 px
KCR Social Media - $100 for one post, $200 for three posts
Twitter/X posts, Instagram posts, Instagram stories, Facebook posts and Facebook stories
Can be one platform or across platforms
7,500 Facebook followers | 4,700+ Instagram followers | 3,700+ Twitter/X followers
Podcasts - $100 per podcast
30-second ad
Script to be provided or approved by client
DISCOUNTS & BUNDLES
Diversification is essential for any effective advertising campaign. Consider bundling advertisements together to have your business hand-delivered to even more Daily Aztec readers and KCR listeners.
DISCOUNTS
Whether you bundle advertisements via multiple issues, months, or varying kinds of ads (including DA and KCR), we offer discounts to those who purchase advertising packages.
3 Months (or Types of Advertisements):
10% OFF
BUNDLES
4 Months (or Types of Advertisements):
5+ Months (or Types of Advertisements): The Whole Year:
Student Media Sponsorship - $850 (37% Discount)
One Month Large Leaderboard on thedailyaztec.com - $550
One Month of KCR Underwriting - $400
Six Social Media Posts (Distributed across platforms) - $400
All of the Internet - $1250 (47% Discount)
One Month Large Leaderboard on thedailyaztec.com - $450
One Month Medium Rectangle on Daily Aztec App - $400
One Month Leaderboard on KCR’s RadioFX App -$400
One Month KCR’s Underwriting -$400
Two KCR Podcast Ads -$200
Six Social Media Posts (distributed across platforms) - $400
Daily Aztec Email Newsletter -$400
Daily Aztec Digital - (20% Discount)
One month digital ad on thedailyaztec.com - Price Varies Additional digital asset (newsletter, app or social) - Price Varies
PUBLICATION SCHEDULE
When is the best time to get your ad in front of San Diego State University student media? Follow this calendar and you can’t miss out on all of our important scheduled dates for the school year. FALL 2024 Weekly on Mondays (August 12 - December 9)
SPRING 2025 Weekly on Mondays (January 27 - May 5) September 16 through December 11 February 3 through March 28,
DEADLINES / POLICIES
DEADLINES:
Digital
Multimedia
Contracts due 14 business days in advance of the run date.
Artwork due 7 days in advance of the run date.
Contracts due 14 business days in advance of the run date.
Artwork due 7 days in advance of the run date.
POLICIES:
San Diego State Student Media follows all State and Federal laws, University policies and reserves the right to refuse advertising to anyone and control the content of the ads in regard to acceptable artwork and verbiage. The advertising policy is set by the Editor in Chief and General Manager in consultation with the Sales Manager and is approved by the Student Media Manager and Coordinator
The advertisement must:
Not be for an unlawful product or service
Not be deceitful or misleading.
Not serve primarily to advocate hate speech.
Not be obscene, as defined by current laws and statutes.
