Ratecard

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The Dealer Club is a network of top performing car dealerships representing every make and model of new vehicles available in South Africa, offering regionally selected exclusivity.

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CONTENTS

04 05 06

Find out more about the Dealer Club and member beneďŹ ts 360° solutions: print magazine, e-media, web, customer service index and corporate social investment

07 08

Read more about the Dealer Club team All the information you need to know is on the Dealer Club Rate Card

Dealer Club magazine: what readers can look forward to

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ABOUT

The Dealer Club is a network of top performing car dealerships representing every make and model of new vehicles available in South Africa, offering regionally selected exclusivity.

MEMBER BENEFITS The Dealer Club’s purpose is to elevate its individual member dealerships. Our aim is to give you a competitive advantage by transforming Big Media ideas into one clear, creative solution for your personal dealership through the effective use of targeted print, digital and mobile media.

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360° SOLUTIONS Our media solution is targeted at the four critical zones of your dealership, allowing for a tailor-made and highly effective strategy THE DEALER CLUB MAGAZINE • As a Dealer Club member, you receive 1000 copies of

proudly South African, fiercely independent, and unashamedly ethical.

our quarterly Dealer Club magazine for your physical distribution (whether to give to Walk In & Service clients or to distribute to surrounding businesses and service centres).

• The inside back cover features one Dealer Club corporate sponsor advert (not a motor manufacturer advert).

CUSTOMER SERVICE INDEX • When a customer buys a new car they will receive a free surprise gift in the post within four days of delivery: a personalised magazine featuring them alongside their new vehicle on the cover.

• During the sale, a sales consultant will ask the client to choose a magazine from the RamseyMedia group

E-MEDIA • The Dealer Club magazine will also be available to the dealer as an e-magazine.

• We will provide all electronic media/e-collateral e.g. social media, email signatures and widgets for dealer websites.

• Content for social media activity such as Facebook

from the options provided.

• The consultant will then take a photo of the client upon delivery of their new vehicle and send the photo and applicable information to the CSI website.

• Dealers will be invoiced for the delivery of the magazine to the client (price as per magazine

and Twitter is provided to the dealer.

schedule attached).

WEB

CORPORATE SOCIAL

• The Dealer Club South Africa has secured a strategic alliance with www.vehicletraders.co.za/new-cars in order to drive traffic for new car sales in SA. • The website provides secure traffic flow in excess of 500 000 per month.

• Potential clients can view over 4 million pages of vehicle stock per month.

INVESTMENT • Each RamseyMedia magazine with a custom cover ordered donates R10 to MS SA - a South African support group for people with Multiple sclerosis • Each dealer’s membership includes sponsorship of a school child for one year through Imibala.

• Exclusive to Dealer Club members, a new car platform is provided on the Vehicle Traders website.

• Clients have access to an online comparative shopping catalogue for all current models of new vehicles.

• We chose Vehicle Traders, because they are

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DEALER CLUB MAGAZINE CONTENTS Inside each Dealer Club issue you will find the following editorial pillars:

MEMBERS Each Dealer Club member can personalise the front and back cover of every issue; thus offering an

magazine will give our readers tips on where to go - from the best scenic drives in the country to the perfect road trip songs to listen to while driving.

innovative way for the consumer to engage with the dealer’s brand. These pages can be used to inform

GREEN TRENDS AND

potential customers of dealer activities, dealer specials,

TRUTHS

factory incentives, client days, etcetera.

Green isn’t always good. Want to know whether your new ride is saving the planet or just pretending to?

CARS

We review the latest Green trends in the auto industry

The Dealer Club magazine celebrates things that go

and debunk some common Green auto myths.

vroom! In all shapes, colours and sizes. From hyper cars to super cars, vintage cars and F1 cars – if it has four wheels and an engine, we love to tell our readers about it.

WOMEN For the modern woman who loves her ride, the Dealer Club magazine will feature everything from cosmetic car technology to interviews with famous female

GADGETS

petrolheads.

Forget about Rex and Rover: these days, gadgets are a guy’s best friend. In every issue we feature a quarterly overview of interesting auto-related gadgets that are hot off the press.

KNOW-HOW Everything our readers need to know or have always wanted to know about cars - an auto-encyclopedia of useful and fun car facts - from how-to guides to auto

CAR NEWS

lingo.

We have our fingers on the pulse of the auto world; keeping our readers in the loop on the latest car news and trends from across the globe.

AUTO NOSTALGIA Sepia-tinted auto love: Remembering the good old days, with spreads on nostalgic vintage rides and

DRIVING

interviews with celebrities sharing their first car

One of the best benefits of owning a car is driving it.

memories.

Heed the call of the open road: the Dealer Club

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The cars we drive say a lot about us

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DEALER CLUB TEAM & PARTNERS

MARC SCOTT

MARK DE JONGH

ADRIENNE WESTMAN

NATASSHA MILLER

RICHARD BARRY

Head Group Strategy

Head Online Strategic

National Sales and

Graphic Design &

General Manager,

Cape Town

Operations, Belgium

Marketing, Cape Town

Online Support

Special Projects, Cape Town

VEHICLE TRADERS Vehicle Traders have provided a successful platform for leading motor dealers throughout the country to advertise new and used motor vehicles since 2007. By utilising the power of Search Engine Optimization, Vehicle Traders have increased its presence on the web over the past six years by leaps and bounds. Our footprint covers all of South Africa's provinces and a growing number of neighbouring countries - like Namibia, Botswana and Zimbabwe. We have also struck up alliances with many other motor dealer websites. Situated in the hub of the Helderberg region of the Western Cape, Vehicle Traders has become a beacon of light to the South African motor industry and its neighbouring countries.

ANDREW BURKE

MARIANNE BURKE

Creative Director

Production Manager

Cape Town

Cape Town

SHUMANI PRINTWORLD

PURE PUBLISHING

Shumani Printworld is a printing company that was founded on the simple

PURE is a publishing and design studio dedicated to producing

who require the highest quality product, quickly and cost-effectively. Backed

sophisticated, specialist publications, graphic design and digital

by their guarantee to deliver a true hands-on experience, market acumen, strict

media. It was founded in 2006 to offer faster, more streamlined

quality control procedures and efďŹ cient delivery protocols, Shumani Printworld

delivery across a wide range of sectors and disciplines. With national

also has a strong culture of nurturing and developing skills at all levels.

and international clients - including everything from SMEs to large

philosophy of sharing of their proven expertise and passion for printing with those

corporate brands - we strive to ďŹ nd the right solution for each and

CSE

every client and offer world-class quality to match.

Focussing on after sales services for companies from different industries in South Africa, CSE helps to establish and improve a long term relationship between

+27 (21) 424 6918 | hello@purepublishing.co.za www.purepublishing.co.za

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companies and their clients. Their service provides the company's clients with a customer experience that is designed to enhance the pleasure of the buying process.

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THE DEALER CLUB RATE CARD

2013 EDITORIAL CALENDAR

DEMOGRAPHICS

MARCH The Outdoor Issue Available from March 2013

The Dealer Club tabloid is a quarterly newsprint magazine aimed at consumers who are in the market for a new car or sending their current model for a service.

Think modern South African men and women who love cars and the open road.

The age bracket reaches from 24-74.

JUNE The Formula1 Issue Available from June 2013

CIRCULATION Print and digital copies of the Dealer Club magazine will be circulated via South Africa’s premium new car dealers. First issue: Cape Town and surrounds. All following issues: South Africa – main cities

SEPTEMBER The Family Issue Available from September 2013 DECEMBER The Summer Holiday Issue Available from December 2013

CONTACT Adrienne Westman 083 2805256 adrienne@thedealerclub.co.za www.thedealerclub.co.za

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CONTACT Adrienne Westman 083 2805256 adrienne@thedealerclub.co.za www.thedealerclub.co.za

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