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The Dealer Club is a network of top performing car dealerships representing every make and model of new vehicles available in South Africa, offering regionally selected exclusivity.
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CONTENTS
04 05 06
Find out more about the Dealer Club and member beneďŹ ts 360° solutions: print magazine, e-media, web, customer service index and corporate social investment
07 08
Read more about the Dealer Club team All the information you need to know is on the Dealer Club Rate Card
Dealer Club magazine: what readers can look forward to
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ABOUT
The Dealer Club is a network of top performing car dealerships representing every make and model of new vehicles available in South Africa, offering regionally selected exclusivity.
MEMBER BENEFITS The Dealer Club’s purpose is to elevate its individual member dealerships. Our aim is to give you a competitive advantage by transforming Big Media ideas into one clear, creative solution for your personal dealership through the effective use of targeted print, digital and mobile media.
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360° SOLUTIONS Our media solution is targeted at the four critical zones of your dealership, allowing for a tailor-made and highly effective strategy THE DEALER CLUB MAGAZINE • As a Dealer Club member, you receive 1000 copies of
proudly South African, fiercely independent, and unashamedly ethical.
our quarterly Dealer Club magazine for your physical distribution (whether to give to Walk In & Service clients or to distribute to surrounding businesses and service centres). • The inside back cover features one Dealer Club corporate sponsor advert (not a motor manufacturer advert).
CUSTOMER SERVICE INDEX • When a customer buys a new car they will receive a free surprise gift in the post within four days of delivery: a personalised magazine featuring them alongside their new vehicle on the cover. • During the sale, a sales consultant will ask the client to choose a magazine from the RamseyMedia group
E-MEDIA • The Dealer Club magazine will also be available to the dealer as an e-magazine. • We will provide all electronic media/e-collateral e.g. social media, email signatures and widgets for dealer websites. • Content for social media activity such as Facebook
from the options provided. • The consultant will then take a photo of the client upon delivery of their new vehicle and send the photo and applicable information to the CSI website. • Dealers will be invoiced for the delivery of the magazine to the client (price as per magazine
and Twitter is provided to the dealer.
schedule attached).
WEB
CORPORATE SOCIAL
• The Dealer Club South Africa has secured a strategic alliance with www.vehicletraders.co.za/new-cars in order to drive traffic for new car sales in SA. • The website provides secure traffic flow in excess of 500 000 per month. • Potential clients can view over 4 million pages of vehicle stock per month.
INVESTMENT • Each RamseyMedia magazine with a custom cover ordered donates R10 to MS SA - a South African support group for people with Multiple sclerosis • Each dealer’s membership includes sponsorship of a school child for one year through Imibala.
• Exclusive to Dealer Club members, a new car platform is provided on the Vehicle Traders website. • Clients have access to an online comparative shopping catalogue for all current models of new vehicles. • We chose Vehicle Traders, because they are
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DEALER CLUB MAGAZINE CONTENTS Inside each Dealer Club issue you will find the following editorial pillars:
MEMBERS Each Dealer Club member can personalise the front and back cover of every issue; thus offering an
magazine will give our readers tips on where to go - from the best scenic drives in the country to the perfect road trip songs to listen to while driving.
innovative way for the consumer to engage with the dealer’s brand. These pages can be used to inform
GREEN TRENDS AND
potential customers of dealer activities, dealer specials,
TRUTHS
factory incentives, client days, etcetera.
Green isn’t always good. Want to know whether your new ride is saving the planet or just pretending to?
CARS
We review the latest Green trends in the auto industry
The Dealer Club magazine celebrates things that go
and debunk some common Green auto myths.
vroom! In all shapes, colours and sizes. From hyper cars to super cars, vintage cars and F1 cars – if it has four wheels and an engine, we love to tell our readers about it.
WOMEN For the modern woman who loves her ride, the Dealer Club magazine will feature everything from cosmetic car technology to interviews with famous female
GADGETS
petrolheads.
Forget about Rex and Rover: these days, gadgets are a guy’s best friend. In every issue we feature a quarterly overview of interesting auto-related gadgets that are hot off the press.
KNOW-HOW Everything our readers need to know or have always wanted to know about cars - an auto-encyclopedia of useful and fun car facts - from how-to guides to auto
CAR NEWS
lingo.
We have our fingers on the pulse of the auto world; keeping our readers in the loop on the latest car news and trends from across the globe.
AUTO NOSTALGIA Sepia-tinted auto love: Remembering the good old days, with spreads on nostalgic vintage rides and
DRIVING
interviews with celebrities sharing their first car
One of the best benefits of owning a car is driving it.
memories.
Heed the call of the open road: the Dealer Club
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The cars we drive say a lot about us
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DEALER CLUB TEAM & PARTNERS
MARC SCOTT
MARK DE JONGH
ADRIENNE WESTMAN
NATASSHA MILLER
RICHARD BARRY
Head Group Strategy
Head Online Strategic
National Sales and
Graphic Design &
General Manager,
Cape Town
Operations, Belgium
Marketing, Cape Town
Online Support
Special Projects, Cape Town
VEHICLE TRADERS Vehicle Traders have provided a successful platform for leading motor dealers throughout the country to advertise new and used motor vehicles since 2007. By utilising the power of Search Engine Optimization, Vehicle Traders have increased its presence on the web over the past six years by leaps and bounds. Our footprint covers all of South Africa's provinces and a growing number of neighbouring countries - like Namibia, Botswana and Zimbabwe. We have also struck up alliances with many other motor dealer websites. Situated in the hub of the Helderberg region of the Western Cape, Vehicle Traders has become a beacon of light to the South African motor industry and its neighbouring countries.
ANDREW BURKE
MARIANNE BURKE
Creative Director
Production Manager
Cape Town
Cape Town
SHUMANI PRINTWORLD
PURE PUBLISHING
Shumani Printworld is a printing company that was founded on the simple
PURE is a publishing and design studio dedicated to producing
who require the highest quality product, quickly and cost-effectively. Backed
sophisticated, specialist publications, graphic design and digital
by their guarantee to deliver a true hands-on experience, market acumen, strict
media. It was founded in 2006 to offer faster, more streamlined
quality control procedures and efďŹ cient delivery protocols, Shumani Printworld
delivery across a wide range of sectors and disciplines. With national
also has a strong culture of nurturing and developing skills at all levels.
and international clients - including everything from SMEs to large
philosophy of sharing of their proven expertise and passion for printing with those
corporate brands - we strive to ďŹ nd the right solution for each and
CSE
every client and offer world-class quality to match.
Focussing on after sales services for companies from different industries in South Africa, CSE helps to establish and improve a long term relationship between
+27 (21) 424 6918 | hello@purepublishing.co.za www.purepublishing.co.za
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companies and their clients. Their service provides the company's clients with a customer experience that is designed to enhance the pleasure of the buying process.
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THE DEALER CLUB RATE CARD
2013 EDITORIAL CALENDAR
DEMOGRAPHICS
MARCH The Outdoor Issue Available from March 2013
The Dealer Club tabloid is a quarterly newsprint magazine aimed at consumers who are in the market for a new car or sending their current model for a service. Think modern South African men and women who love cars and the open road. The age bracket reaches from 24-74.
JUNE The Formula1 Issue Available from June 2013
CIRCULATION Print and digital copies of the Dealer Club magazine will be circulated via South Africa’s premium new car dealers. First issue: Cape Town and surrounds. All following issues: South Africa – main cities
SEPTEMBER The Family Issue Available from September 2013 DECEMBER The Summer Holiday Issue Available from December 2013
CONTACT Adrienne Westman 083 2805256 adrienne@thedealerclub.co.za www.thedealerclub.co.za
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CONTACT Adrienne Westman 083 2805256 adrienne@thedealerclub.co.za www.thedealerclub.co.za
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