This project explores the issue of predatory lending in Arizona, and promotes awareness of its effects on the individual, the community, and the economy. The audience for the exhibit was very different from the audience the campaign was intended for. The experience of the piece for the exhibition was designed with this in mind. The message focuses highly on what effects the issue is having on our community in Phoenix and our economy as a whole. The challenge was to communicate with a viewer that may believe this problem does not affect them because they do not personally deal with car title lenders and the like. The goal was to generate awareness with viewers who likely have not put much thought into the issue. The thought I would like them to walk away with is “there is no place for these kinds of unethical practices in our community.�
GRA 462: Spring 2015 Visual Communication VI
Student: Heather Rischmueller Instructor: Michelle Fehler