BRAND ANALYSIS
The goal of this assignment was to gather as much information about a selected company through a series of yes or no questions. Collecting data provided variables to incorporate in the overall content analysis. Finding answers to questions gave insight about the overall identity and position of the brand. The company was then compared against its competitors. Doing this highlighted similarities as well as areas of opportunity. The company of my choice was a restaurant called Clever Koi, located in downtown Phoenix and Gilbert, Arizona. Other restaurants in the Phoenix area with an Asian inspired kitchen are Sumo Maya and Hula’s, all of which are competitors. Below is a representation of visual research about Clever Koi.
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Chic Asian-inspired kitchen and craft cocktail bar provides a unique experience to all.
A retro twist on Polynesian creates a relaxed experience.
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for Mexican-Asian fusion cuisine with creative cocktails.
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CLEVER KOI HAPPY HOUR
After comparing Clever Koi amongst its competitors, the next step was to further investigate one area of interest. The category I decided to explore was marketing. More specifically, I decided to research happy hour provided at Clever Koi. As a student, I commonly seek restaurants with happy hour to experience their business at a discounted price. I have participated in happy hour and promotional specials at Clever Koi, and was curious as to why some happy hours are more successful than others. External references such as Yelp, Thrillest and Phoenix News Times all feature established happy hours in the Phoenix area, I decided to compare Clever Koi to the following: Postino
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and St. Francis. Both restaurants have well-known happy hour in the valley.
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ent sem rti ve Ad An in-depth look at Clever Koi’s happy hour and how it stands next to highly rated restaurants in Phoenix.
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Happy Hour Research
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GRA 521: Fall 2017 Advanced VCD Studio I
Student: Desiree Sierra Instructor: Alfred Sanft