#selfie 01 narrative
self photographs: evolution though the lens
#Selfie is an interactive and educational exhibit in which viewers will discover the story of the selfie through the history of the camera. It is a way to connect further to the cultural practices we have come to know as the selfie, and discover how technology has influenced our practices. Taking you from the birth of photography in 1604 to modern selfies.
02 venue
03 branding
titles
helvetica bold
body
helvetica regular
colors
logos
#selfie #selfie
self photographs evolution through the lens
04 poster
05 labels
06 sketches
07 wireframes
08 renders
GRA 598: Fall 2017 Topic: Advanced Exhibit Design
Student: Margaret Sullivan Instructor: Eric Montgomery
Dim Sum
Exhibition space overview
Touching the heart Conceptual ideas
Dim sum is not only a cantonese style brunch, but also it is a social or networking activity to bring families and friends together. Making dim sum is an form of art, which involves special skillsets, aesthetic display and design of utensils.
Demonstration kitchen
Ceiling-mount projection screen
12’-0” tall glass window 9’-0” tall wooden dole screen
Display space
The goal of this exhibition is to showcase the culture or tradition of dim sum, to educate and to appreciate the art of making dim sum.
Semi open space for tasting experience. Space is visually connected to outdoor garden.
Enclosed space for displaying timeline, categories of dim sum and video projection.
Exhibition entry panels
Timeline of dim sum history
Enclosed space for screen projection & dim sum display
GRA 598: Fall 2017 Topic: Advanced Exhibit Design
Semi open space for tasting
Student: Candy Choi Instructor: Eric Montgomery
GRA 590: Fall 2017 Topic: Core Visual Communication Studio I
Student: Samuel Rosenzweig Instructor: Andrew Weed
Poster Series
This poster series began with the selection of three typefaces: Akzidenz Grotesk, Didot and DIN stencil. The first poster was to be in black and white as well as utilize all three of the typefaces in the composition.
The second portion of the poster series explored layering photographs of both objects and typography. The three posters were to be a cohesive series and make references to the typefaces orgins and associations.
F TY A C PE E FA
CE
GRA 521: Fall 2017 Advanced Visual Communication Studio I
AKZ I DE NZ G ROTE S K
DI DOT
DIN NEXT STENCIL
Student: Margaret Sullivan Instructor: Al Sanft
BRAND ANALYSIS
The goal of this assignment was to gather as much information about a selected company through a series of yes or no questions. Collecting data provided variables to incorporate in the overall content analysis. Finding answers to questions gave insight about the overall identity and position of the brand. The company was then compared against its competitors. Doing this highlighted similarities as well as areas of opportunity. The company of my choice was a restaurant called Clever Koi, located in downtown Phoenix and Gilbert, Arizona. Other restaurants in the Phoenix area with an Asian inspired kitchen are Sumo Maya and Hula’s, all of which are competitors. Below is a representation of visual research about Clever Koi.
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Chic Asian-inspired kitchen and craft cocktail bar provides a unique experience to all.
A retro twist on Polynesian creates a relaxed experience.
ior Inter
Market ing
for Mexican-Asian fusion cuisine with creative cocktails.
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CLEVER KOI HAPPY HOUR
After comparing Clever Koi amongst its competitors, the next step was to further investigate one area of interest. The category I decided to explore was marketing. More specifically, I decided to research happy hour provided at Clever Koi. As a student, I commonly seek restaurants with happy hour to experience their business at a discounted price. I have participated in happy hour and promotional specials at Clever Koi, and was curious as to why some happy hours are more successful than others. External references such as Yelp, Thrillest and Phoenix News Times all feature established happy hours in the Phoenix area, I decided to compare Clever Koi to the following: Postino
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and St. Francis. Both restaurants have well-known happy hour in the valley.
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GRA 521: Fall 2017 Advanced VCD Studio I
Student: Desiree Sierra Instructor: Alfred Sanft
Typography Booklet The project is to design a booklet to showcase the design process of three typography posters. The booklet needs to include documentations, such as mind map, pictures, and relative texts about the chosen typefaces as well as the posters. The typography style of the booklet can be matching with the posters to enhance the visual representation.
Process
Draft 1
Draft 2
Draft 3
Draft 4
Final Booklet
The members of Swellephant worked with Johnson and Johnson under the direction of ASU’s Innovation Space program to develop products that met the client’s specific design challenge. Their challenge proposed the need for products to protect the skin from insect bites, particularly mosquitoes, to allow people to live healthier, happier lives. Once the team was formed (with a graphic designer, industrial designer, engineer, and business major), we dived into research and brainstorming. This process came to a close with three unique products and a book to catalog it all.
I L LUMI NATE TO E L IM IN AT E While also functioning as a night light, this product attracts mosquitoes away from children while they sleep to prevent being bitten.
REC L AI M YO U R BAC KYA R D Pulling its power from the sun, this product was designed to create an outdoor space free of mosquitoes. This is done with a reflective surface, which mosquitoes commonly confuse with water. Once they land on Mivoda, they are met with a light charge that zaps them.
A STE P I N T H E R IG H T P ROT EC T IO N Our last product offers constant protection of your lower body in the from of consistent bursts of repellent. Designed to be tied through shoe laces, Elevia can be positioned securely on your ankles to avoid the need to reapply repellent in the great outdoors.
R E SEA RCH BOOK SP REA DS
GRA 464: Fall 2017 Collaborative Design Development I
Students: C. Hammes, R. Reid, M. Rudolph, M. Sawyer Instructors: Prasad Boradkar, Craig Hedges, Rhett Trujillo
Our sponsor for this project was adidas,
Team KENSHO consisted of four students:
a company that has its roots in Herzogenaurach,
Ilya Skolkov; Business Finance, Josh Chang;
Germany. This project was driven by the following
Industrial Design, Meagan Curran; Visual
primary research question: How can adidas
Communication Design, and Patrick Kennedy;
embrace a true circular economy with far more
Mechanical Engineering. Over the course of four
reuse and recycling incorporated, while ensuring
months, the team conducted research which
that all products travel from factory to foot in a
eventually lead them to the findings that built
more sustainable way while providing an
the foreground for their three groundbreaking
engaging consumer experience? Also factoring
products. Findings consisted of primary and
in how we can make a global impact and improve
secondary research that covered the entirety of
the world through sport. The goal of this project
adidas’s core users, stakeholders, market,
was to generate solutions that could be applied
technology, social and environmental issues.
to a broad range of products at adidas. We were
These comprehensive solutions all gained
free to explore the application of emerging and
potential with the expertise of each discipline.
existing technologies such RFID (Radio Frequency
The contribution of limitless faculty and
Identification), NFC (Near Field Communication)
volunteers, played a crucial role in the
and other sensor technologies appropriate to the
determining phase of the final products.
context and needs of the stakeholders.
Embracing a true circular economy
marathons, and even the Tough Mudder.
with far more reuse and recycling,
Consumers will bring in their worn down
while providing an engaging customer
shoes and apparel for a swift repair,
experience, is what we are doing with
opposed to re-buying or taking their items
the development of Fixum.
to a 3rd party for repair.
Fixum revolutionizes the art of repair.
While mastering this art in a newly defined
If everyone decided to repair what they
way, we will make the idea of repair
had opposed to always re-buying, there
something that is engaging for consumers
would be a drastic decrease in materials
to participate in. The emerging technology
left over throughout the manufacturing
that is incorporated will draw in a new pool
cycle. Adidas consumers will find Fixum
of consumers, so they have the chance to
located in highly populated athletic areas,
stay up to date and in the loop with what is
such as ASU’s SDFC, at the end of
new and evolving.
Making a global impact and improving the
courage to get out and participate.
world through sport are the umbrella
With Sweatpool, we want to embrace all
topics we are tackling with Sweatpool.
athletes and encourage creative activity in
Sweatpool isn’t only a fringe league of
ways that this has never been done before.
sports, but it defines and creates a sense
Students attending adidas partnered
of community where people may need it
university’s will access Sweatpool via
most. Sweatpool aims to draw attention to
the app where they can then create new
your not so everyday sports to really bring
and join existing fringe leagues, view
them to surface and give them the sort of
live streaming sports, and connect with
spotlight all major sports have supporting
like-minded individuals, all while
them. Globally, this will change what fringe
determining themselves as a specific tier
sports are to the everyday person, and will
of athlete within the fringe leagues.
also get students that may lack the
Improving the world through sport was
impact sports. We targeted the issue,
just one of the topics adidas wanted
and made it our goal to design a
team KENSHO to explore over the
product that will diminish the cause of
course of the semester. When looking
Chronic Traumatic Encephalopathy (CTE),
back on our research, there were multiple
so players can thrive on and off the field in
probable solutions we concluded that did
their everyday lives. Neurotact is a modular
just that. What KENSHO wanted to do,
piece that can be attached to any helmet.
was take it from a medical perspective.
Upon impact, the helmet will send the
In doing so, Neurotact came about. We are
retrieved data to a database, which will then
changing the world through sport, by
be displayed to coaches, so they then have
targeting an issue that is sweeping the
the ability to become more aware of their
nation when it comes to contact/high
players conditions.
GRA 464: Fall 2017 Collaborative Design Development I
Students: J. Chang, M. Curran, P. Kennedy, I. Skolkov Instructors: Prasad Boradkar, Craig Hedges, Rhett Trujillo
We are Buoy - a group of four students from four different disciplines - and Adidas came to us to solve their problem. Throughout our extensive research, we found that most consumers are not aware of Adidas’ commitment to sustainable innovation. To solve this, these are our three innovative & sustainable solutions. As a graphic design, my main job was to brand each product and design a book in order to show the process from beginning to end - problem, research, ideation, and prototyping.
buoy products
SAVE YOUR CITY. WEAR YOUR CITY.
Donate items
PHX Get discount
LA Receive city shoe
NYC
empowering & educating customers through transparency
choose where to donate items
reclaimed plastic ocean net
learn about sustainability
G E T I N TO U CH W I T H YO U R S O L E
CA M ERA SYSTEMS
P RESSU RE PLATE
JO I N I N G HAR D WA R E
book spreads
1883
1920
1980s
Jan Matzeliger patents lasting
Adi Dassler makes first spike shoes
Chuck Taylors (otherwise known as
machine and begins the first U.S.
for track and field and in ensuing
Converse All Stars - created in 1917)
mass production of shoes
years founds Adidas and leads the
see the transition of sneakers to
development of high-performance
being everyday wear and a rebellion
specific-to-sport shoes
against social conformity
we are lifesavers era analysis
NICK GOIN
PAULINA DAVISON
Management & Finance
Computer Systems Engineering
Born and raised in Phoenix, I always knew I
Being a Computer Systems Engineer, I have
wanted to be a Sun Devil. When I am not, I’m
experience in embedded systems and
working or spending my time by hanging out
cybersecurity. I like to consider problems from
friends or going to the gym. Sundays are my
multiple perspectives and work with dynamic
favorite day of the week because it means that I
systems and processes. My favorite sport is soccer,
get to watch NFL football all day long.
but I also love to dance, run, and hike.
ALLISON GARDINER
NICK CYR
1906 William Riley founds New Balance and develops shoes with arch support for people whose jobs require them to spend a lot of time standing
Industrial Design
I have a passion for good design and I’m
At this point in time, the relationship between
1972
2000s
Phil Knight and Bill Bowerman
Nike+, Adidas SpeedCell, and
always looking to refine and better existing
design and sustainability is more imperative than
found Nike, designing shoe with
Under Armour SpeedForm make
things in a creative way. Other than design,
ever. I aim to use my knowledge of design thinking
waffle iron sole for traction
use of sensors in shoes to collect
I enjoy playing sports, especially baseball and
and passion for the environment to create a future
softball, and I love a good joke.
that every person can be invested in.
performance data for athletes
22
Graphic Design
UNDERSTANDING THE TECHNOLOGY
23
5
Proprietary experience (unique and novel) only at adidas \ Buy back program in store \ Environmental tax that is voided when shoes are returned to store + discount \ Carrot stick approach \ Behavior benefit stories. If you donate your..., then this will happen... and...these people will benefit \ Exclusive products/content for people who participate in sustainability initiatives \ Access to products that they could not otherwise get (limited or special editions) \ Leaderboard (bragging rights), Based on which community/city/school recycles the most \ Carbon neutral shoes (black card) \ Race event sponsor (trade in at the end of the race) \ Closed loop exchange \ Suggest ways to reuse on the tag \ Make it personal. Connect sustainability to you and your family \ Similar to patagonia’s advertising: “do not buy these jeans” \ Shame campaign \ Competition (team recycling) \ Bins at gyms and store fronts \ Easy access (super important) \ Lots of places to take them \ Number for returning it and given reward based on post \ App that tells how to recycle items \ Money back when you buy specific items to take them back. Membership card to keep track of most sustainable purchases \ Cash back. For plastic water bottles and glass \ Carbon score on products, next to price tag \ Green tags or different packaging for items that have been made with recycled items - modular shoes with specific parts for specific purposes \ Education campaign workshop at an adidas store location \ Community partner shop \ Have consumers be able to track what happens to their product and see how it is repurposed \ Tell A Story Shoe: where, how, what it is made and where it goes \ Adidas making shoe boxes that you can send back to recycle shoe with postage prepaid \ Have big events where people can turn in products \ At time of purchase, inform customers about how to donate / recycle their products \ Coupon \ Access to opportunities like free inclusion in a 5K \ Rewards programs - donate and get a coupon \ Connecting to a non profit, Donating to something that people know or can see results with), Adidas becomes corporate sponsor of Effective Altruism \ Have their old product be made into something new \ Adidas partners with Uber for packages. Somebody picks up/returns shoes for you. \ 3d printed shoes (personalized) \ Adidas socks that measure dimensions of your foot. Socks create a shoe profile for you. \ Hold your foot up to camera on your computer, Adidas program scans your foot. Real pictures (integrity). \ Upload pic/try on pants to know what option would fit your body best \ Walk on treadmill at home that measures your walking performance, upload measurements to Adidas program, custom shoe is created \ Bring the store to the court \ When ASU student gets ticket, ASU sends you notification on what to wear. Show your ticket at ASU bookstore to get discount on item \ Better way to navigate store to find things based on your foot \ Being able to figure out what apparel fits. Shirt that can be many shirts and we somehow modify it (tape, heat clip) to try on one of the shirts. \ Checkout a pair of shoes (can return with XX days after trying them) \ Warby Parker model (sends apparel for free, mail back what you don’t like…) \ Search by specific preferences (width, toe, range, arch) 1. Adidas sponsored event on university campuses. (Tailgates for sports events, sports competitions, concerts, giveaways, silent auctions, where proceeds go to charities) \ Adidas store event --trade in your old shoes to a recycling program \ Way to have the shoes involve you with the sports game (Light up shoes react when players score) \ Pin location on an online map to see all the other users \ Donating and choosing where donations go \ Adidas maps your city \ Join popular running routes in your city, meet new people \ Shoes giving you information about a game if you aren’t present \ Pacman game/Pokemon Go like game for Adidas with athletes \ Team competitions that involve shoes \ Signs in progressing paths with different motivational phrases \ App similar to Pokemon Go. Collect pro athletes sponsored by Adidas in app. Visit places in real world to battle against other people’s in app athletes. Pacman game can be integrated with it. \ Specific Adidas branded pick up vehicles - to take old apparel \ Amazon shopping trucks - mobile store/recycle vehicle gathery place \ Adidas Park - extras for Adidas users \ Send your shoes back for money off \ Make the box or packaging reusable \ Mobile app for style assistant in store - comes with you as you shop \ Kiosks in stores to lookup items by style or fit \ Donations go 20 miles away or less \ Partner with municipal recycling or waste company \ Pay it forward truck, donate, and go to needy community \ Client facing products all branded with city logos or icons \ In/out shopping box - reusable \ Recycle shoebox and give back to store before you leave \ Have the materials from recycled products be reused for local purposes (example: materials for parks, community centers, homeless shelters) \ City specific shoe with partnership with city (proceeds go to…) \ Community becomes workers for the sport place, made with recycled apparel \ City specific shoe - post consumer waste shoe, your donation-your shoe \ Seeds in boxes depending on city (what
In order to understand users and other
would grow there, non-invasive) \ CIty facts on boxes (adidas & airbnb?) \ Adidas pairs/partners with local packing companies or designers \ Locally made packaging, create jobs \ Make more exercise spaces - people can donate their backyard/land improve it if helpful \ Old & young people go shopping together for shoes - like some sort of storytelling experience \ Pay-it-forward:
stakeholders, we conducted a number of
free slightly worn or repaired forward to give other people shoes, paying for those who can’t pay \ Drop-off/pick-up locations - eliminating the middle person. (Shoe vending machine?) \ Company culture competition: challenge local companies/employees to compete with each other or exercise, recycle, etc. \ Just get rid of it. Buy and take home without anything \ Buy with the intent
surveys and interviews, made observations in
of wearing out of the store \ Shoe Trade Program - Every pair of shoes you bring, you get store credit for something else \ Program that collects art to put on box \ Make packaging material useful \ Cashier holds onto the box, never changes how many boxes are in the store \ Have the option to take the packaging \ Contest to see who recycles the most shoe packaging \ Shoe box
an actual Adidas store, and analyzed peoples
that unfolds \ Shoe box melts in water \ Spray on shoes \ Instead of pallets and boxes use racks to transport internally \ Ship as parts plus custom shoes are put together when at store \ More durable laces that don’t break \ Foldable shoes (minimizes space the shoes take up) \ Packaging is part of the shoe, rip it off when ready to wear \ Make shoes last longer \ Have packaging match launched product lines (material, style, shape) \ Localized distribution centers (no packaging) \ Grow shoes out of the ground \ Shoes that keep shape when smashed, so no packaging needed inside of shoe \ Use shoe packaging to create new product \ Customized shoe box that you want to keep \ Shoe box turns into display case \ Sell shoes in reusable athletic bag \
purchasing and donating habits. We were able
Shoebox that doubles as a backpack or sports bag \ How do we create less packaging overall in shipping, etc.? \ Each of the box’s side is a different toy model line (punch out/cut out; folds into design) \ Incentivize customers to reuse packaging and share their ideas of how they used it for discounts \ Box made from old soccer balls or specific equipment that would have been
to gain many different insights when specific
“
thrown out \ Shoe box becomes a toy for children \ Put old shoes in new shoe box to ship \ Take back boxes at point of sale \ Recycling program in store that collects shoe box and can redeem for points \ Modular shoes that can be assembled/disassembled easily and recycled properly \ Have customers walk out of store wearing new shoes and donate old shoes \ Do away with
answers were given from users and non-users
shoe boxes 100% in retail \ 3D Scanning to find the best shoe or apparel for you \ Something that holds the shoe toe out but can be used for another purpose \ Use bags instead of boxes \ OEM Packaging \ Cloth bags that go around shoes \ Biodegradable packaging box \ Composable shoe box \ Put shoes in woven bags, not cardboard \ Package shoes in biodegradable boxes \
of Adidas products. One thing that stood out
Don’t use retail packaging. Let shoes display themselves \ Vacuum pack seal the shoe \ Put shoe in air bubble \ Reusable shoe box. NFC - converts to shoes and keeps data \ Replace plastic with something else \ Replace paper with reusable packaging \ Convert older products into packaging \ Artwork or person on paper \ Collectible shoe boxes \ Customers can donate materials back to adidas and get credit toward next pair of shoes \ Shoebox that unfolds into art piece \ Make packaging assorted and customizable \ Program where customers get to choose which box they keep and its properties \ Send back box for coupons \ Stuff shoe with foam (sustainable) instead of tissue \ Grow a garden with the packaging \. Old shoes recycled to create protective
among others was the fact that many people
I always find when I go to the store they do not have the same shoes or size that I need, so I end up ordering online. But
packaging for shoes \. Shoe-bag box \ Packaging that dissolves in water, Water soluble plastic (hot water only) \ Flat-pack shoes \ Reuse a box, give back boxes \ Bring your own bag program (get bonus points) \ Biodegradable shoe boxes \ Use shoe box to send in old shoes \ Steam forming shoes \ Get rid of shoe boxes and have barcodes on the shoes themselves \ Shipping crate
did not know of Adidas’ efforts in sustainability.
that can be replaced with crate in store \ Build A Shoe workshop in store \ Buy shoes in adidas store 3D printed so no packaging \ Construct shoes in house (IKEA) \ Manufacturing in country of purchase \ Manufacture and sell at same location \ On-the-spot shoe construction \ Magnet or some way to always keep pair of shoes together or in proximity \ In-store 3D printing \ Drone
When communicated, people responded with
delivery of shoe \ On-the-spot attachment of fabric and rubber midsole \ In-store assembly \ Blank, scannable boxes to reduce printing costs \ In n out shoes \ Don’t ship shoes in their P.O.P. display/packaging \ If customer purchases shirts or cloth items, use that to wrap shoes or times that need bubble wrap for protection \ Store keeps packaging and repurposes it \ Tupperware as shoe boxes/ Tupperware adidas partnership \ Group shoe sizes together when shipping not style (interlocking) \ Donate \ Major League gives to Minor League \ Scrap clothes \ Turn into cleaning products (rags) \ Deconstruct for reassembly into new clothes \ Accessories \ Sew recycled blankets \ Resize for charity clothes for children \ Offer refurbished shoe/sole options \ Socks \
a greater excitement about the brand.
Turn into bags \ Conversable to 3D printing material \ Analyze clothes for QA metrics \ Wear in different settings \ Arm sleeves \ Insulation Material \ Insulation for Homes \ Construction Material \ Shade structures \ Knit together to make shade/parasound(?) carpet \ Art on canvas display \ Art supplies for kids \ Clothes for pets \ Boat sails \ Turf playgrounds or tracks \ Cloth shoes \
online is sometimes hard to tell how the shoe feels and the true color. I just end up sticking with the same shoe.”
Carpeting \ Cushion for chairs (floor) \ Beach bag, shoulder bag, backpack \ Secondhand online clothing auction \ Packing material for shoes \ Put inside shoes for protection \ Hats from material \ Shelter materials (tent, etc) \ Turn into basketball hoop, soccer net, hockey net, ocean net, etc. \ Curtains, hanging structures \ Biodegradable - weave w/ seeds - plant outside \ Insulation
cortney smith
for buildings \ Infant clothes and hats for hospitals \ Water filter/purification \ Tree transplant cover \ Frost protection for plants \ Grocery bags \ Air/water filter mesh \ Backpacks \ Hammocks \ Car seats \ Use for fuel in developing areas \ Upholstery \ Medical use - bandages & slings \ Running track surface \ Patches for pants or clothes - supply to other company \ Wind power
TRIATHLETE & MOM
Cloth bags for shoes \ Symbols for mass movements \ Net to collect trash in ocean \ Boat sails \ Convert & resell \ Kites/hang glider \ Tech cases/accessories \ Dog/cat toys, beds, leashes, food packaging… \ Kit bashed - celerity shirt assemblies \ Dunnage \ Plant and produce packaging for shipping and plants \ Start a high fashion movement recycled apparel - adidas fashion show \
structures \ Collectible/keepsake \ Molding base for fiberglass \ Towels \ Athletic headband/sweatbands \ Luggage identifier \ Playground construction \ Make twine or rope \ Branded auction site \ Hammock \ Authentication platform to ID items to create apparel-market-blockchain-bio-signatures \ Artificial turf padding \ Drone parachute \ To teach people to knit/sew \ Toe straps \ Cooling filter with fan \ Zero electricity AC unit \ Sports equipment bag (bat bags) \ Shoe lace \ Hanging gardens (or indoor gardens) \ Zero electricity AC unit (maybe for outside structures or bus stops) \ Air freshener \ Vehicle filter \ Burn it for fuel \ DIY costume Database - list what you need or have and build or buy \ Candles \ Christmas scene structures \ Filter for navy ship vents \ Disaster relief \ Paper mache form \ Paper mache form \ Clothing dummies \ Punching bags \ Dress forms \ Ceiling structure/covering \ Clothing mannequins \ Med ball padding, slam 100 balls \ Modular piece can have second life to build tools (mops, cleaning products) \ Add forces to shoes, so they repel each other and float \ Use vines to keep the shoes in place \ Regenerative packaging \ Wind resistance/aerodynamic shipping \ Coconut shoe packaging; it falls when you buy it \ Fish scales (fashion or protection) \ Fruit. Packaging that encourages other animals to pick it up and deliver it \ Shells that assist with movement and other functions \ Hermit crab shells \ Spider web \ Seeds or eggs that contain nutrients for their cargo \ Products that develop inside packaging (like seeds or eggs) \ Dissolvable packaging \ Pomegranate “gel” filled for individual packaging \ Bird’s nest plus cushion \ Coconut shell protection \ Inserting seeds into shoe packaging \ Egg shaped packaging that can be buried and grows into a tree \ Socks are the shoe packaging \ Shoes in shells; crack to open \ Biodegradable packaging/dunnage \ Banana leaves/ tomales \ Packaging that can be composted \ Molting packaging \ Seaweed as string \ Kelp wrapping \ Shreddable skin \ Customized scents for multi-pronged branded \ Cocoon/banana peel \ Shells that become useful for other organisms \ Partnership between Adidas and a gym \ Clamshells that close with muscles instead of welding \ Banana shoe packaging \ Open shoe packaging like a nut \ Fish scale shoe skin \ Shoes inside of soccer ball like egg \ Banana peel unwrap \ Moss (being squishy) \ Turn shoe inside out, water proof \ Skin on shoe (apple, pear, etc) \ Spiral leaves (better for packaging, stacking) \ Shoes manufactured in store \ Tree bark scars - self healing packaging in shoes \ Willow trees where branches are attached and you reach in
26
UNDERSTANDING THE USERS & STAKEHOLDERS
27
between them \ Fish eggs \ Honeycomb shipping containers \ Peanut/sunflower seeds - protective, fitted packaging \ Lightweight, growing material that creates a protective package \ Clown fish \ Muscles that contract to close packaging and release to open \ School of fish packaging is protection when together \ Hive shaped shipping containers \ Coral-inspired container \ Caterpillar cocoon \ Educational campaign. Air quality & asthma in zip code or flood damage or heat days, etc. \ Sponsor community connection \ Program to get children involved in sustainable practices [early education] \ 2nd hand shoes to 3rd world countries [but be careful about what is given (quality) - equity] \ Shoe building workshop instruction \ Shoe destroying workshop instruction \ Campaign for sustainability literacy and job creation (what impact consumer actions have) \ Price offset for shoes that can be given to “needy” communities (e.g. title IX schools) - the weight of material you donate is calculated as a cost savings for the company and they use that cost saving to give shoes to those communities ($1/lb of shoes saved goes to the donation fund) \ Be able to visualize how the shoes are made (virtual reality visit/experience the proces of it) \ Issue/Is-shoe: every shoe donated represents one vote for the person who donated it, which they can use to propose/vote for a community issue that Adidas would help with \ If a family has an online Adidas account, they can get a discount on a family gym membership \ Gym Gym+Adidas. The time spent at the gym (or exercising) = larger discount \ Specific city/state product based on that place’s needs \ Step count gets you reward points \ Shoe -> raw material -> $ recycling -> help local community \ Shared goal project: Shoe zero with net zero carbon emissions \ Shoe celebration or information festival (which has the building/destroying shoe workshops) OR add to existing state fairs OR to ASU events \ Adidas Days - sponsored runs/sports, education, fun\ Adidas creates it’s own inter-company competition with their competitors like Nike. Consumers are involved and the prize is that the other company does some sustainability initiative of the other’s choosing. \ Adidas Sole Purpose \ Labor conditions point system for manufacturing
GRA 464: Fall 2017 Collaborative Design Development I
Students: N. Cyr, P. Davison, A. Gardiner, N. Goin Instructors: Prasad Boradkar, Craig Hedges, Rhett Trujillo
30 second intro video: the sights and sounds of nature
Biophilia is our innate love and connection with nature
Nature bathing practiced in Japan
Living within one mile of a green space lowers our risk for 15 of the most common diseases.
Park located within a luxury hotel in Singapore
Quote by Singapore’s former Prime Minister
Percentage of the world population that lives in highly urbanized areas.
Projected percentage of the world population that will live in urban areas by the year 2050
Historical example of biophilic design
Benefits of visual and auditory presence of nature
Benefits of water and changing climate in a space
Benefits of natural, diffused lighting and changing seasons
Forms, patterns, and materials that mimic or resemble those found in nature.
Positive impacts nature has on our psychology and biology
Benefits of incorporating nature into the workplace
Benefits of incorporating nature into hospitals and schools
Advocate and expert on the issue of biophilia
Example of how to enhance a space with natural elements
Raising awareness: Solution 1 Building temporary “tree houses� to promote importance of nature in urban areas
Raising awareness: Solution 2 Use movable biophilic walls to make mazes in highly urbanized areas that are void of nature.
We need to continue to preserve and surround ourselves with nature if we want to thrive long into the future.
Cited sources
GRA 461: Fall 2017 Visual Communication V
Student: Madisen Fedo Instructor: Paul Howell, Eric Montgomery
The goal of the Senior Thesis Presentation focuses on current social
common mental disorder in America. Our society breeds anxiety
issues. My topic focuses on Anxiety Disorders, more specifically
and it becomes a shared cultural condition. I plan to research how
Generalized Anxiety Disorder. My presentation shares a personable
Anxiety Disorders manifest and how we can tackle their nationwide
narrative about the reality of Anxiety Disorders and their prevalence
prevalence. I believe the implementation of group discussions and
in our society. Everyone experiences a certain level of anxiety in
promotion of awareness about Anxiety Disorders can combat
their lifetime but for some it takes over and becomes a full fledged
our anxiety epidemic.
daily battle. In the midst of a tumultuous time in history, our Anxiety levels have risen drastically, overtaking depression as the most
01 – Introduction
02 – Narrative of what having a Anxiety Disorder feels like
03 – Facts about Anxiety Disorders
04 – Characteristic of Anxiety
05 – Transition to different forms of Anxiety Disorders
06 – Various forms of Anxiety Disorders
07 – How Generalized Anxiety feels
08 – Suspected causes of Generalized Anxiety Disorder
09 – Common symptoms of Generalized Anxiety Disorder
10 – How Anxiety is hardwired into our culture
11 – What modern Anxiety looks and feels like
12 – Connections between Online technology and Anxiety
13 – Anxiety is different for everyone
14 – Conversing about Anxiety
15 – Anxiety Disorder awareness and treatment solution
16 – Closing
GRA 461: Fall 2017 Visual Communication V
Student: Willow Smith Instructor: Paul Howell, Eric Montgomery
Cinemagraph Development We visited areas beyond Tempe to show the diversity Arizona has to offer. In both Jerome and Flagstaff we found eye-catching compositions based on the unique conditions during each shoot. Below are a variety of scenes captured during our exploration.
Lockett Meadow in Flagstaff, Arizona
Lockett Meadow in Flagstaff, Arizona
Old West Junkyard in Jerome, Arizona
Old West Junkyard in Jerome, Arizona
Old West Junkyard in Jerome, Arizona
Old West Junkyard in Jerome, Arizona
Cinemagraph Finalized In Jerome we encountered a Glassblower, who showed us how to make a medallion. With the organic shapes of the fire and the meticulous movement of his fingers the composition was dynamic, expressive and impactful. It was a wonderful moment to capture someone who is so passionate about their craft. The final GIF is a total of 32 frames.
Layered composition (2fr, 16fr, 32fr)
Still frame (10fr)
Still frame (20fr)
GRA 422: Fall 2017 Motion Graphics / Interaction Design
Students: C. Francis, L. Schaecher, E. Streiff Instructor: Scott Curtis
CONNECT WITH NATURE OV ERV IE W
S P E C I FI CAT I ON S
Research shows that when we spend time in nature, our stress levels decrease. It has a positive impact on our nervous, immune, and endocrine system. Seeing, hearing, smelling, breathing, and touching nature will work against the negative impact we get from spending too much time in front of a screen.
Length: 3:00 City Locations Ahwatukee Downtown Phoenix Glendale Sky Harbor Airport Tempe
O B J E CT IV E To gain sensitivity in shot composition, editing, and transitions in film, as well as clearly communicate a set process. This video will show how to effectively explain a story or process sequentially.
Equipment iPhone 6s iPhone 7 00:27
00:35
00:36
00:40
01:02
01:05
01:09
01:13
01:14
01:17
02:05
02:25
02:28
02:30
01:22
01:25 – 01:27
01:36
00:28
00:42
00:51
01:11
01:38 – 01:45
01:50
01:51
01:55
02:02
02:16
02:18
02:24
02:35
02:40
02:45
GOA L S
RE S U LT
For this project, our aim was to show the harsh contrast between city and nature environments through different types of visual and sound elements.
The final cut of these scenes begins with the stillness and beauty of nature, which is gradually overtaken by hectic noises of the city. As the video progressively gains more momentum throughout the city clips, angst begins to build until there is a sharp cut and then pause as the video transitions into longer clips of slow, calming nature visuals and sounds.
In the city we focused on capturing the harsh lights and sounds that overwhelm the senses, such as fluorescents, traffic sounds, crowds of people, and random noises that occur out of no where and pull your attention. For the nature scenes, the focus was on highlighting the calm, still moments where time seems to slow down and become unimportant. Barely perceptible sounds such as birds chirping and water running over rocks in a creek to further the feeling of calmness and serenity that one experiences in nature.
02:46
00:50
A D D I T I O N A L S P E C I F I CAT I O N S Nature Locations Tempe Payson Tonto camp ground Khols Ranch Christopher Creek
02:51
GRA 422: Fall 2017 Motion Graphics / Interaction Design
Students: J. Boudreau, P. Garcia, M. Fedo Instructor: Scott Curtis
FINAL ANIMATION
ANIMATION OBJECTIVE
Length: 108 seconds
Compose a short animation based on a poster of your choice.
STORY For my poster, I chose an event poster of a typical London telephone booth (as seen in the image at the top-right). The purpose of it is to bring laughter to the viewer and convey emotion. I had fun with my story and created a prank call scene where the person inside the booth called a random number and proceeded to act like the person they were on the other line with was their ‘partner-in-crime’. While the innocent & confused reciever still isn’t getting answers, they begin getting angry. It only becomes worse when the caller brings out a siren to act like the police are after them. It ends in the caller hanging up leaving the reciever engraged and baffled by the incident. Instead of having actual audio of two people speaking back and forth, I wanted to convey emotion in a different way. First, I recorded a friend making muffled, cartoon-sounding noises to match the length and tone of the words that were spoken. Secondly, the color of the left side of the video changes. This is on the side of the reciever. At first it is blue, becomes darker, then it quickly changes to orange, and finally turns to dark red. This is to show the emotions of anger and confusion being felt by the reciever of the prank call.
SKETCHING
Hello?
TELEPHONE
It’s done. What’s done?
I hid it... No one will know. Pardon me? Headed your way. Got you on GPS. Wait... What? Who are you?
You better have my money.
Huh? Who is this? Quit being dodgy.
But I don’t! Who is this?
TELEPHONE
Stop acting like you don’t know. BUT WHO THE BLOODY HELL ARE YOU.
Oh! Wait. Ok, I see what you’re doing.
What? I haven’t done anything! You’re bloody mad! Already practicing what you’ll be saying to the bobbies if this whole thing goes badly, eh mate? Jolly good.
The police?? What...who... What did you do?
TELEPHONE
WHO ARE YOU?
Ok, ok. You can quit the joking. I’ll be to you in 10 minutes.
But I’m not joking! Sod off!
BLIMEY! You can’t say that now. This whole thing was your idea anyways. TELEPHONE
My idea?! What did you do? Who are
OH SHOOT MATE. Do you hear that?
Hear what?! Huh?
The bobbies are after me! BLOODY HELL! THOSE BUGGERS ARE AFTER ME!
WHAT
TELEPHONE
AHHHH! They’re right on my tail! Mate, you’re gonna have to run for it. They’ll see my last call was you.
THIS IS RUBBISH. WHAT THE
GRA 422: Fall 2017 Motion Graphics / Interaction Design
Student: Allison Gardiner Instructor: Scott Curtis
UNO STILE DI VITA An exhibit on a ‘Way of Life’ that has stemmed from Vespa culture from the 1940s until today.
The work will be shown in The Design Museum on the third floor in London.
The branding is based off of photography from the 1940s 2000s. All are black and white to keep the consistent branding. Most ads would be near common modes of transportation. An example of the promotional material is the tote bag that would be sold in the giftshop. The ads located in the underground are shown to the right of the tote bag. These would be shown during the duration of the exhibit.
GRA 421: Fall 2017 Exhibit Design
Student: Lauren Schaecher Instructor: Eric Montgomery
60
’ 75’
25’
4’
23’
24 ’
15’
11’
25’
15’
25’ 45’
4’
10’
35’
GRA 421: Fall 2017 Exhibit Design
Student: Marisa Fugleberg Instructor: Eric Montgomery
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v }ÕÀ>Ì Ã Configurations
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GRA 361: Fall 2017 Visual Communication III
Student: Courtney Zeitler Instructors: Scott Curtis, Lisa Peña, Kim Salem
Hardcover
Folio
Single Leaf
GRA 361: Fall 2017 Visual Communication III
Student: Sara Mecca-Whitlock Instructors: Scott Curtis, Lisa PeĂąa, Kim Salem
fresh baked knots.
ingredients 1 pound prepared pizza dough All-purpose flour (for dusting) Garlic powder (for dusting) ¼ cup (½ stick) unsalted butter 2 tablespoons olive oil
knot your average cookbook. Love cooking, love garlic knots? Look no further.
sheet bend
bowline
GRA 361: Fall 2017 Visual Communication III
2 tablespoons parsley, finely chopped
steps 1. Heat oven to 375°F. Unroll dough; separate into 6 pieces and roll each to
a length of 4 feet. Tie each piece into a different knot; place in ungreased pan. 2. In small microwavable bowl, microwave garlic, butter and oil on High 30
seconds or until butter is melted. Stir in basil and parsley.
fresh baked knots is the cookbook of your dreams. With 6 exquisite knots to choose from, there is no
3. Spoon butter-herb mixture evenly
these award winning garlic knots will leave your mouth watering and craving more. Enjoy!
4. Bake 13 to 15 minutes until golden.
such thing as a bad decision. Bake one or bake all,
square
5 garlic cloves, finely chopped
over top of each knot. Sprinkle with salt and pepper.
Easy, breezy and beautiful. The square knot is visually pleasing. Tying two ends
of a rope together to keep them secure is what this knot does best. Secure yourself a winner at dinner with this buttery treat.
Eat a sheet bend with a good friend. Uniting two ropes of different sizes is this knots specialty. The sheet bend knot brings people together, despite thier differences. Everyone wins!
Enjoy a fine dine with the bowline. Often
referred to as King of the knots, it is easy to untie after being subjected to a load, giving it a high level of importance. Slightly difficult to tie, but totally worth it.
Level: EASY Dough Length: Two, 2 ft pieces
Level: MODERATE
Dough Length: Two, 2 ft pieces
Level: DIFFICULT Dough Length: 4 ft
Student: Samantha Hendricks Instructors: Scott Curtis, Lisa Peña, Kim Salem
You a re a llowe d to b e bot h a maste r pie c e a nd a wor k in progre ss, si mu lta ne ously So p h ia Bush
You a re a llowe d to b e bot h a maste r pie c e a nd a wo r k in progre ss, si multa ne ously So p hia Bush
You a re a llowe d to b e bot h a maste r pie c e a nd a wor k in progre ss, si mu lta ne ously So p h ia Bush
GRA 361: Fall 2017 Visual Communication III
Student: Cheyenne Knippelberg Instructors: Scott Curtis, Lisa PeĂąa, Kim Salem
Death by breath:
Particle matter per cubic meter (in PM2.5) Population (in millions)
Air pollution in India 2
3 1
This poster displays information regarding air pollution in India from 2014 to 2017. The particles of debris which pollute the air are measured in a unit called PM2.5 which stands for “Partcle Matter, 2.5 micrometers or less.” These particles are known to cause respiratory and cardiovascular illness.
4
5
Map depicts average PM2.5 from 2014 through 2017 and current population. 1. Delhi 2. Patna 3. Gwalior 4. Raipur 5. Ahmedabad
2014 Air Quality (PM2.5)
Population (Millions)
153
Delhi
23
149
Patna
2.11
144
Gwalior
2.36
134
Raipur
1.20
100
Ahmedabad
7.25
2015 Air Quality (PM2.5)
Population (Millions)
226
Delhi
25.7
159
Patna
2.35
150
Gwalior
2.41
115
Raipur
1.34
122
Ahmedabad
7.7
2016 Air Quality (PM2.5)
Population (Millions)
122
Delhi
26.2
149
Patna
4.1
176
Gwalior
5.4
100
Raipur
2.1
144
Ahmedabad
8.2
2017 (January through September)
Air Quality (PM2.5)
Population (Millions)
226
Delhi
27.1
190
Patna
5.3
205
Gwalior
8.4
110
Raipur
4.8
150
Ahmedabad
9.8
Causes of Pollution Population (in billions) Registered motor vehicles (per 1,000 pop.) Import and production of coal (in tons)
2014
2015
2016
2017
0
1
2
3
4
Effects of Pollution Pollution related illness (in millions) Birth defects (in thousands) Pollution related deaths (in millions)
2014
2015
2016
2017
0
1
2
GRA 361: Fall 2017 Visual Communication III
3
4
Student: Veronica Gomez Instructors: Scott Curtis, Lisa Peña, Kim Salem
Visualizing Sound RAINBOW SHERBET EXPERIENCE TEST
0 sec
45 sec
MUMBLES BY COLLIN STEVIC
Boinks
Breeze
This sound is heard right after the drop. It is a high pitched sequence that has a wide range of variation. Its vibrancy makes it prominent in the sound clip.
Breeze can be heard twice throughout the duration of the song; this sound mimics the noise associated with the release of air under pressure.
Boomers
Bubble Blitz
These fall into the category of percussion. These pronounced sounds can be short with abrupt endings, or long with deep, rich, resonance.
Bubble Blitz announces the lead into the drop for the sound clip. It alludes to previous sounds and sounds to come. There is also an increase in reverberation.
Buzzers
Binge
Buzzers are the most repeated sound within the song. They provide a baseline of pitch and volume upon which the other sounds are arranged.
This sound is marked by its uniqueness occurring only within the last few seconds of the song. It is high-pitched, shrill, and has a cascading feel to it.
Bliss
Bangers
Bliss is heard at five different intervals in the song. It mimics the noise of waves crashing on a beach, falling into the background of the song.
Bangers are a percussive sound in sequence in the second half of the song. They are sharp and piercing, similar to that of a clap. They have little variation.
RAINBOW SHERBET EXPERIENCE TEST
0 sec
45 sec
MUMBLES BY COLLIN STEVIC
RAINBOW SHERBET EXPERIENCE TEST
0 sec
45 sec
MUMBLES BY COLLIN STEVIC
RAINBOW SHERBET EXPERIENCE TEST
0 sec
45 sec
MUMBLES BY COLLIN STEVIC
RAINBOW SHERBET EXPERIENCE TEST
0 sec
45 sec
MUMBLES BY COLLIN STEVIC
GRA 361: Fall 2017 Visual Communication III
Student: Augustin Wehn Instructors: Scott Curtis, Lisa Peña, Kim Salem
GRA 321: Fall 2017 Technology for Design I
Student: Hailey Tang Instructors: Kyle Larkin, Al Sanft
Watch the motion graphic at vimeo.com/247622332
GRA 321: Fall 2017 Technology for Design I
Student: Quincy Reams Instructors: Kyle Larkin, Al Sanft
GRA 222: Fall 2017 Visual Communication I
Student: Taylor Martinez Instructor: Andrew Weed
Activating Figure Ground To Make Multiple Planes
GRA 222: Fall 2017 Visual Communication I
Student: Bianca Olivas Instructor: Marsha Minniss
GRA 222: Fall 2017 Visual Communication I
Student: Courtney Kane Instructor: Nicole Dahlin
GRA 222: Fall 2017 Visual Communication I
Student: Brandon Lin Instructor: Andrew Weed
GRA 222: Fall 2017 Visual Communication I
Student: Allie McGuffin Instructor: Nicole Dahlin
GRA 221: Fall 2017 Letterform
Student: Lisa Trahin Instructor: Nathan Finden
When I was a young girl, I enjoyed the New Year festival and I was fascinated by the decoration of the house. The most beautiful decoration is the Chinese knotting and I was amazed at how a single red string could become a balance and quite wonderful artwork within the complex pattern. Last year, the Line Interaction project in the Principles of Graphic Design course showed the simple lines also have numerous plasticity. With the variation of lines, I will create the dynamic lines inbalance and interaction to show the pattern of Chinese knotting. My project will focus on the study of sensitivity and symmetrical in lines.
GRA 221: Fall 2017 Letterform
Student: Jixuan Fan Instructor: Nathan Finden
GRA 220: Fall 2017 Design Drawing I
Student: Kara Van Zile Instructor: Marsha Minniss