Tribal Ale Research

TRIBALE UNEARTHED, UNTAMED & UNTOUCHED The New World Trading Company has just returned from a new and remarkable expedition, journeying 11,000 miles from London to the very ends of the Earth, to unearth and discover a new range of refreshing, fruit-infused ales, set to launch in bars and restaurants across the UK. Introducing Tribal Ale-a lively and wild range of 3 premium beers. With spicy untamed flavours, Tribal Ale is inspired by the exotic fruits and lush New Zealand Hops, the Motueka,Rakau and the Wai-iti. Each ale has been carefully crafted and influenced by the legendary Maori Tribe and their distincitive facial tattoos. Hidden deep within the heart of New Zealand this tribe has remainied untouched by the Western World.

By carefully sourcing and brewing only the freshest ingredients-the tropical, bountiful juices from the fruits and the natural water sourced from the Hops flower,- our respect for nature means that this is a beer suitable for everyone who love the taste of adventure.

‘Unearthed, Untamed and Untouched’ ‘Dare to drink it!’

‘Join the tribe’

MOTUEKA

RAKAU

WAI-ITI

LIGHT

MEDIUM

STRONG

4.4%

A set of 3 Maori faces, influenced by the Maori’s facial tattoos.

Each facial expression relates to the strength of the beer.

5.5%

8.6%

Exploration of Maori face, and tongue expression.

REF:

Exploration of Maori style patterns and shapes.

REF:

Exploration of Maori style patterns and shapes.

MOTUEKA HOPS 4.4% Lemon&Lime The Motueka Hop is found in the Southern region of New Zealand and is relatively new, and seen as a excellent all-purpose hop, providing a solid yet smooth bitterness.

Deliciously clean and crisp with vibrant citrus aromas leaving a lingering flavour of ripe lemons and limes. Perfect for those fancying something fruity.

Ingredients and barcode will be engraved on the bottom of the can.

Rakau HOPS 5.5% Apricot&Plum The Rakau Hop is grown in the North of New Zealand and is seen as a standout hop due to the intensity of the aromas. A hop with stone fruits and fig characters, the dominant fruitiness is that of fresh fruits such as apricot and plum.

The Rakau Hop, ripe, juicy and smooth with flavours of apricot and plum, perfect for those who fancy something fruity with abit of a kick!

Ingredients and barcode will be engraved on the bottom of the can.

Wai- iti HOPS 8.6% Peach & GRAPEFRUIT The Wai-iti Hop can be found in the Southern region of New Zealand, and is seen as a fine aroma hop due to it’s fresh peach characters, and freshly squeezed grapefruits. Extra top notes of mixed citrus, can also be discovered, making this hop nothing like the rest!

The Wai-Iti Hop, a soft bittering hop with fresh citrus and refreshing ripe peach flavours makes a symphony of sweet, fruity aromas with a sour kick. This ale is only for the brave!

Ingredients and barcode will be engraved on the bottom of the can.

Cans

HEAT SENSITIVE CANS

Heat Sensitive Cans - At room Temp & In the fridge Cans when interacted with, change colour depending on the temperature. When at room temp colour is limited and when in the fridge, the can comes to life with colours of the flavour of the ale.

Colour Changed Cans

Front

Back

TRIBALE UNEARTHED, UNTAMED & UNTOUCHED The New World Trading Company has just returned from a new and remarkable expedition, journeying 11,000 miles from London to the very ends of the Earth, to unearth and discover a new range of refreshing, fruit-infused ales, set to launch in bars and restaurants across the UK. Introducing Tribal Ale-a lively and wild range of 3 premium beers. With spicy untamed flavours, Tribal Ale is inspired by the exotic fruits and lush New Zealand Hops, the Motueka,Rakau and the Wai-iti. Each ale has been carefully crafted and influenced by the legendary Maori Tribe and their distinctive facial tattoos. Hidden deep within the heart of New Zealand this tribe has remained untouched by the Western World.

By carefully sourcing and brewing only the freshest ingredients-the tropical, bountiful juices from the fruits and the natural water sourced from the Hops flower,- our respect for nature means that this is a beer suitable for everyone who love the taste of adventure.

Join the Tribe 3 Pack- Motueka, Rakau & Wai-iti

Packaging - 3 Pack

Visual of stacked cans

Packaging - 6 Pack Box is covered with Maori style patterns, carved from wood. Packaging also has circle cut outs to display the product.

Beer on Tap Beer pumps are made from Karaka wood which grows in New Zealand, and the pumps are carved with the Maori style patterns.

Pale Ale

* See glass etchings for further development.

Golden Ale

Dark Ale

Bottles and Caps

Bottles

Small Beer Mats On the opposite side of each beer mat is one of the different faces.

This idea of ‘choose a side’.

Van The Tribal ale van, uses the idea of each beer is on a different side of the vehicle, and you are then ‘choosing a side /choosing your favourite.

Launch of Tribal Ale - Bar Staff Tribal ale’s launch in the UK will have bar staff with their faces painted, like the faces on the cans. They will also speak and chat in the Maori language, and pull Maori facial expressions.

Vinyl Stickers

Launch of Tribal Ale - Toilet Mirror Bar toilets will have vinyl stickers on the mirrors. The stickers will be of the Maori faces, and when stood in front of the mirror, the sticker becomes your face.

Transition Day

Night

Launch of Tribal Ale - Posters / Billboards Bill boards change depending on the time of day. During the day the posters appear with the can and additional information, and at night the billboards come to life with vibrant neon colours and change in tone of voice.

Launch of Tribal Ale - Snapchat Tribale would be available on social media platforms such as snapchat. Where the faces would be used as filters, and you are then picking a favourite. Faces would animate on interaction.