Michael Barrow - Tribal Ale

THE BRIEF To create an eye catching brand for Tribal Ale, a newly crafted beer by the New World Trading Company.

THE SOLUTION Create a beer that takes people on a journey to the New World.

Identity

TRIBAL

ENDEAVORS GOLDEN ALE OF ADVENTURE

Illustrations

Can wraps

TRIBAL

ENDEAVORS GOLDEN ALE OF ADVENTURE

Fig 1.

THE

PIRATE CHASE WITH CANNON BALLS LEFT & RIGHT, THE FRESH TASTE OF ALE AND THE WIND IN OUR SAILS, THE PIRATES DIDN’T STAND A CHANCE OF CATCHING THE MIGHTY ENDEAVOR AS WE SAILED OFF INTO THE DISTANCE.

4.4% ABV 330ml GOLDEN AMBER

TRIBAL

ENDEAVORS GOLDEN ALE OF ADVENTURE

Fig 2.

THE

SEA MONSTERS EVERYTHING WAS ALL SHIP SHAPE, UNTIL OUT OF THE DEEP BLUE APPEARED A MONSTER FEARED BY ALL EXPLORERS, THE GIGANTIC KRAKEN. A BIG FIGHT WAS ON THEIR HANDS...

4.4% ABV 330ml GOLDEN AMBER

Fig 3.

THE

NEW WORLD

TRIBAL

ENDEAVORS GOLDEN ALE OF ADVENTURE

LAND HO! AFTER YEARS AT SEA THE NEW WORLD WAS FINALLY ON THE HORIZON. WITH THE NEW HOPS ABOARD THE RETURN JOURNEY WOULD BEGIN AGAIN SOON, AS A RELATIONSHIP WITH NEW WORLD TRIBES HAD BEGUN.

4.4% ABV 330ml GOLDEN AMBER

Can designs

Can designs

Can designs

Can designs

Beer can box

Beer can box

Beer can box

Beer mats

Beer pump and glass

TRIBAL

ENDEAVORS GOLDEN ALE OF ADVENTURE

TRIBAL

ENDEAVORS GOLDEN ALE OF ADVENTURE

Beer transporter van

Beer transporter van

Posters