Tom & Matt Buckley - Tribal Ale

Brief The New World trading company are releasing a new ale called Tribal Ale, it uses hops which are native to New Zealand to give a fruity after taste.

Create a new and eye catching can design and expand the ideas throughout the brand world.

Route 1 The Chief is here! And he brings his sacred tribe ale, This simplistic monotone design comes to life once the ale is cool enough to drink.

Tribale Display Regular

The typeface

Tribale Display Regular is a typeface which was origionaly made for the Maori community but was modified to work in the English language.

Flat artwork

Stage 1 - normal Beer cans at room temperature. Lemon and Lime eyes will reveal when the cans are cool enough to drink

Stage 2 - Cold Cans when they are cool enough to drink. coloured, heat sensitive ink appears.

Stage 3 - colder when beer cans get extra cold, frost and ice appear on the chiefs face.

normal

cold

colder

Beer crates stack together and side by side to create larger image.

24 beer crate sleeve lifts off crate to extend the chiefs tounge.

beer glass gives the person drinking from it a maori mouth. also the can will be served stacked in the glass to create a face

ale pump Huge tongue extends from the logo/mouth.

OPEN YOUR MOUTH

snapchat filter

beer mats hook onto nose, gives the person a moari mouth.

van design during daylight

van design in darkness Beer cans at room temperature. Lemon and Lime eyes will reveal when the cans are cool enough to drink

Route 2 James cook and his crew have set out in search of ale...

They encounter a Maori tribe in New Zealand who treat them to their home made brew. This design is an old world style with a humerus twist

Crates (stack to make larger image)

Beer mats (front and back)

Back of van (Maori peace greeting)

CHEERS!