PROMOTES CONNECTS INFORMS STRENGTHENS
PROMOTES
Through the continued hosting, partnering and promotion of key liquor industry events the drinks association aims to build the professional reputation of the Australian drinks industry.
CONNECTS
the drinks association creates opportunities to bring the drinks industry together to engage, be informed and share ideas.
INFORMS
the drinks association collects and provides up-to-date, timely and useful data about the industry, market and shoppers for smarter decision-making and performance.
STRENGTHENS
the drinks association strives to build teams that continually improve and innovate our service offerings.
www.drinkscentral.com.au info@drinkscentral.com.au Ph: 02 94151199 Locked Bag 4100 Chatswood NSW 2067 Suite 3 ‘Altura’ 11 Railway Street Chatswood NSW 2067
STRENGTHEN CORE SERVICES
Retail Banners Database & Reports Up to date information on all liquor banners within Australia. Data & Reports & Workgroup A comprehensive service that records monthly ex-warehouse sales from member companies in a database. It is currently split into five categories: Spirits, RTD/RTS, Cider, Wine and Beer. Industry Trade Survey & Workgroup Conducted by The Advantage Group, the Industry Trade Survey reports on relevant market conditions in the on and off premise. Liquor Licences Database & Reports Australia’s most comprehensive national liquor licence database; it provides members with up to date information on all Australian liquor licences. Retail Ad Watch Database & Reports A web-based service that provides a rich database across major media with the ability to search, view and analyse all brand and retail advertising within the drinks category. Ad Watch Workgroup The Ad Watch Workgroup looks at ways to improve the delivery of Retail Pricing and Brand Monitoring to our members and subscribers.
PREMIUM SERVICES Shopper Tracker & Workgroup run by The Advantage Group. Shopper Tracker provides independent and objective metrics of shopper behaviour and the needs/ perceptions surrounding behaviour in the off premise. It covers occasion and mission, category role, path-topurchase, point-of-purchase, decision hierarchy, consumption metrics and shopper profiling.
COMMERCIAL OFFERING drinks Digital Library the drinks association and SKUvantage present drinks Digital Library, a repository for digital content for liquor products. It is a low cost, powerful and easy to use platform for the management and distribution of product content to retailers, agencies and for internal use.
SUPPORTING SERVICES Women in drinks Forum (and board) is designed to provide a wide networking opportunity for women working within the drinks industry. Women in drinks hosts an annual luncheon in March each year aligned with International Women’s Day, with an ongoing theme of celebrating diversity.
BUSINESS PARTNERS Corporate Partners Corporate Partners are unique, collaborative alliances that help the association build stronger more progressive services for the drinks industry by providing mutually beneficial business opportunities. Category One Category One Members are made up of organisations who hold a valid liquor licence and who are either/or producers, brand owners, suppliers, distributors or importers of alcoholic and non–alcoholic beverages. Associate Members Associate Members are made up of organisations or individuals that provide goods and services to the drinks association, its members or the broader drinks sector.
VISION To build commercial strength, reduce common costs and provide real value for money to its members.
MISSION To Promote, Connect, Inform and Strengthen the drinks industry.
OBJECTIVES • Be the leading provider of services and benefits to the drinks industry. • Reinvest all profits into business growth with the goal to build a sustainable, financially sound business. • To develop additional services for provision to its members plus commercial sale to non-members, associated businesses, government and the domestic global market place.
OUTCOME Work continues each day to transform industry thinking from “the drinks association is a nice-to-have” to “the drinks association is an essential extension of my business.”
ABOUT THE DRINKS ASSOCIATION Formed in 1897, the drinks association is a not-for-profit organisation governed by a Board of Directors. It operates within the Australian drinks Industry for the benefit of its members.
WHAT WE DO the drinks association is a whole of industry association, owned by and operating for the benefit of its members. It strives to devise and develop useful services for both existing and potential new members by reinvesting profits into business growth. By focusing on the ongoing development of commonly required relevant services, it aims to build a sustainable, financially sound business.
WHY JOIN? the drinks association offers a number of membership benefits, including access to a range of unique services. From industry data, to targeted forums and a broad spectrum of events and publications designed to complement business strategies, the drinks association works hard to help build a stronger, more informed industry. the drinks association will continue to develop additional services for provision to its members plus commercial sale to non-members, associated businesses, government and the domestic and global market place.
PROMOTE Australian drinks Awards drinks publications drinks trade Custom-published by Hip Media, drinks trade magazine is published bimonthly and is the highest circulating drinks industry publication. It contains comprehensive coverage of all industry sectors with an editorial policy of ‘business first.’ drinks bulletin Distributed to over 15,000 inboxes every Friday, drinks bulletin is a weekly update of the main news and product releases that have made headlines over the last seven days. Content is hosted on its own website at www.drinksbulletin.com.au. drinks yearbook Released annually, the drinks yearbook contains season by season information on global and local events, from the world around us to trade activity and education. drinks guide drinks guide is Australia’s most comprehensive drinks catalogue and information source for the Australian liquor industry. It contains over 16,000 products. drinks News A monthly newsletter that aims to keep the drinks industry up to date on all the latest news and key events from the drinks association. drinks Digital Directories Available in Beer, Wine, Spirits, RTD and Cider, the drinks Digital Directories deliver category-specific product information in an easy to read digital format.
2016 your news, your views April/May 2016 issue 52
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drinks Central www.drinkscentral.com.au The home of the drinks association - drinks central provides a platform through which users can navigate a range of services and publications. drinks trade online www.drinkstrade.com.au The online version of drinks trade magazine, which features all the major news, product releases, campaigns and appointments. drinks guide online www.drinksguide.com.au drinks guide online is a comprehensive, fully searchable database and complements the printed drinks guide. The database is constantly updated, making it the most up-to-date listing of products available in the Australian market. www.australiandrinksawards.com.au The official portal for all entries to the Australian drinks Awards; it is also the online home for all essential information surrounding past and current Australian drinks Awards events.
INFORM PREMIUM SERVICES Ad Watch Express Emailed to subscriber inboxes at 8:30am daily; it provides a snapshot of daily advertising in the priority 16 newspapers across chosen categories. Its simple to read format also contains links to creative content.
SUPPORTING SERVICES CFO Forum Publications Credit Managers Forum and WEBEX Besides gaining valuable account information, The Credit Managers’ Forum is an excellent opportunity for networking and discussing industry matters. Supply Chain & Logistics Forum Supply Chain & Logistics Forum brings together supply chain and logistics leaders from within the industry to discuss non-commercially sensitive issues and opportunities.
PROVIDED SERVICES
CONNECT EVENTS From network breakfasts, to industry forums and the annual Australian drinks Awards, the drinks association is proud to host a selection of events designed to help build businesses in the Australian liquor industry. Network Breakfasts WID Luncheon Australian drinks Awards
Industry Remuneration Survey In partnership with Aon Hewitt, the remuneration report and online portal provides a comprehensive beverage industry read. HR Directors Forum The drinks HRD forum brings HR Directors and Managers together to discuss matters of general interest, and to review and formulate annual remuneration survey requirements.
OUR MEMBERS
CoffeeSchool.com.au Australia’s best hospitality training courses
PMS 877 (Silver) & PMS 3005
SIMSED PTY LTD
www.drinkscentral.com.au info@drinkscentral.com.au Ph: 02 94151199 Locked Bag 4100 Chatswood NSW 2067 Suite 3 ‘Altura’ 11 Railway Street Chatswood NSW 2067 APRIL 2016