the drinks association | September 2017
SPECIAL ISSUE: All the winners, photos & fun from the 2017 Australian drinks Awards
What an amazing time we had on September 7 at the 5th annual Australian drinks Awards, turn the page to see all our special coverage from the night >> Page 1
the drinks association | September 2017
Congratulations to the winners of the 2017 AdAs
Congratulations to all the winners at the 2017 Australian drinks Awards.
Brand of the Year went to Jack Daniel’s (pictured on cover).
What an amazing night we had at the ICC Sydney on September 7, 2017! More than 500 members of the drinks industry gathered for a theatre-style awards ceremony, followed by a gala dinner.
The other top awards were:
Supplier of the Year was a tie this year - both Asahi Premium Beverages (pictured above) and Casella Family Brands (pictured right) took out the top award.
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Best Innovation - Pure Blonde Cider Best Presence in Social Media - Penfolds Best Sales Achievement - Great Northern Most Loved Brand - Jack Daniel’s
the drinks association | September 2017
Bolstering the science behind the awards Nielsen was once again the judging facilitator at the 2017 Australian drinks Awards. The company was instrumental in the creation of the AdAs and spent 12 months helping bring them to life when the drinks association decided that our industry needed an awards night that was independent, credible, transparent and relevant. This year, in a slight twist on previous years, all awards – with the exception of Best Sales Achievement, Supplier of the Year and Brand of the Year – went straight to a Consumer Panel who will determine the winners based on their brand and product preferences. This important change ensured the awards had the most robust panel yet, highlighting the brands that have resonated the most with drinks consumers. Nielsen Pacific CEO, Justin Sargent, said: “This year we have bolstered the science behind the awards and, in conjunction with the drinks association, have made enhancements to the judging criteria to ensure the industry’s efforts are best measured. “We have nearly doubled our sample size from 3200 to 6000 Australian consumers aged over 18 to provide a more granular and representative view of the consumer. “We have also made the Social Media award more comprehensive than ever, as we are now evaluating consumers’ response to the content of the social media posts (including Facebook) through the consumer survey using Nielsen’s Winning Brands methodology.” Click here to see all the winners results.
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the drinks association | September 2017
PHOTO SPECIAL: Celebrating at the 2017 Australian drinks Awards The drinks industry gathered at the ICC Sydney on September 7 to celebrate the 2017 Australian drinks Awards. The fifth annual event had a black, red and gold theme and kicked off at 5.45pm with a theatre-style presentation of the awards, hosted by MC Michael Walton. The presentation was followed by cocktails and a sit-down dinner. When the formalities of the evening concluded, the fun continued with an after-party featuring a big band, hosted by Award Partner StayinFront. The drinks association CEO Georgia Lennon said: “We would like to thank our members for their continued support and participation in making our awards the most spectacular and respected event in the industry.�
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the drinks association | September 2017
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the drinks association | September 2017
Casella & Asahi win Supplier of the Year
Congratulations to Casella Family Brands and Asahi Premium Beverages on being the joint winners of Supplier of the Year. It’s the first time in the history of the AdAs that two companies have tied for the major award. Each year, Advantage Australia supplies data to the drinks association for the Supplier of the Year Award. Advantage conducts a benchmark study measuring how favourably a supplier is regarded by retailers in both the on and off-premise. Respondents complete a survey where they rate the company on 35 factors including support, marketing, supply chain and business relationships. Selected personnel are then interviewed to gain feedback about suppliers’ overall performance and organisational capabilities. Executive level interviews are also conducted to provide an indepth insight. This score takes into account total level of
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performance, calculated independently from each capability measure, and is the used to determine the overall result. This highlights outstanding overall performance as rated and scored by all Trade participants in the Advantage Program and allows a total industry perspective to ascertain best in class performance delivery. Thank you to Advantage Australia for sponsoring such an important award for our industry. Exciting time for Casella In addition to scooping Supplier of the Year, Casella also won a Best in Class award for Best Ad Campaign – Red Wine for Yellow Tail Shiraz and Best Ad Campaign – White Wine for Yellow Tail Chardonnay. The awards come after a period of rapid expansion and change for Casella. While the company is most famous globally for Yellow Tail, which sells more than
the drinks association | September 2017
12.5 million cases a year, it has been turning its focus to premiumisation, buying brands such as Peter Lehmann, Brands Laira and Morris.
to say that while we achieve many things, we never achieve them alone, so thank you to the whole team at Casella.”
But it hasn’t lost focus on its core values. Wine industry analyst David Errington from Merrill Lynch says the advantage Casella Family Brands has over its competitors is that it’s a family business.
Big year for Asahi Premium Beverages Like Casella, it’s been an exciting time for Asahi as it grows and innovates.
“If a family-owned business makes $1 million they think they have won TattsLotto,” he notes. “They don’t think about return on assets. A listed company that made one million would be expected to generate a return on capital of $100 million. “Family-owned companies don’t think about return on capital. They think about having enough cash to pay the school fees, the golf club, and having a great lifestyle. So they don’t think about returns and they are focused on long-term decisions.” Managing director John Casella agrees. He says the key to the success of his business is the experience of coming from a family of Sicilian migrants. “It’s about a mindset of keeping the business strong, serving the community, and family,” he said. “A lot of that came out of us being immigrants. For us it wasn’t about making money. Money is good when you don’t have it, but when you have it, you look to other things. It’s about having a positive impact on the community, on employees, family, and the wine industry.” Accepting the award, Mark Churi, National Sales Manager at Casella Family Brands, said: “I feel extremely humbled to accept this award. Humility is a very big platform at Casella. John Casella has made some incredible achievements globally. He’s passionate about Australian wine without putting his chin forward. I can’t tell you how I feel because words are avoiding me at the moment. But I do want
The company has been traditionally known for its beer and cider brands, a position consolidated by its acquisition of most of the European assets of SABMiller following the merger with AB InBev. The deal, which included Czech market leader Pilsner Urquell and Kozel, Poland’s Tyskie and Lecher and Hungary’s Dreier, immediately made it a major power in Europe’s highly competitive brewing market. In August, Asahi turned its attention to spirits, acquiring four brands from ASM Liquor, including Vodka O, Tequila Blu, Canadian whisky Spicebox and VDKA 6100. It also launched a new spiced rum, Untold, this week. “These brands will give APB an important position within the full strength spirits category,” said Scott Hadley, APB’s chief commercial officer. “This will mean we can offer our customers an even broader range of alcohol beverages.” Prior to the ASM acquisition, APB’s spirits portfolio comprised Vodka Cruiser and Wild Moose RTDs, Woodstock Bourbon and Highland Scotch whisky. Woodstock Bourbon also took out an award at the 2017 Australian drinks Awards, as overall category winner for RTD in the Best Presence in Social Media section. Michael Ritoli, GM Sales at Asahi Premium Beverages said he was looking forward to sharing a beer with fellow Best Supplier Mark Churi after the ceremony.
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the drinks association | September 2017
Jack Daniel’s wins Brand of the Year
Congratulations to Jack Daniel’s on being Australia’s most loved drinks brand. The Brown-Forman bestseller took out the double honour of Brand of the Year and Most Loved Brand at the 2017 Australian drinks Awards. Natalia Kowalczyk, Senior Brand Manager at BrownForman, accepted the award, saying: “This is just so freaking amazing.” Jack Daniel’s is a perennial favourite with Aussies - it was also voted Australia’s Most Loved Spirits Brand in 2015 and 2016.
celebrating its 150th anniversary last year. Jack Daniel’s marketing manager Natalie Accari noted to Ad News: “In a world where change is a constant, it s an incredible achievement to be making whiskey in the same way, in the same place, after 150 years.” Jack Daniel’s Assistant Master Distiller, Chris Fletcher, was be in Australia in August to celebrate the milestone.
Brand of the Year is judged on how well a brand performs across all product and award categories at the Australian drinks Awards.
“We are extremely proud and very fortunate that so many people around the world love our brand, and obviously we have many friends in Australia - it’s our third largest market in the world, so I’m just very excited to be here,” he noted to drinks bulletin.
The win comes on the back of the bourbon
There’s no doubt about it: the world has gone
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whisky mad. According to the Distilled Spirits Council, volume sales of Bourbon, Tennessee whiskey and rye whiskey from the US grew by 6.8% to 21 million cases in 2016, as revenues increased 7.7% to US$3.1 billion. Bourbon and whisky are Australia’s most popular spirits with consumers. The Jack Daniel’s family of brands delivered “broadbased growth” for Brown-Forman in the three months to July 31, 2017. Australia enjoyed underlying net sales growth of 17% (+12% reported) thanks to buyins in advance of excise tax driven price increases. Australia is the third biggest market for Jack Daniel’s after the US and UK. Thank you to Nielsen for being the Award Partner for Brand of the Year. And thank you to Liebherr for being Award Partner for the Most Loved Brand Category. Pictured below is Liebherr’s George Alikakos with the Jack Daniel’s team.
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Our top 10 moments from the Awards
In a night filled with memorable moments, here are just a few of our favourites ... 1. Watching everyone making their entrance to the Awards via a red carpet with the gorgeous Sydney city skyline as a backdrop. 2. Walking into the Grand Ballroom at the ICC Sydney and seeing the amazing “Celebrating Excellence” theme for the first time. 3. Host Michael Walton’s video revealing everyone who worked behind the scenes on organising the Awards had changed their name to “Sandra”: “Everyone in this entire production office is called Sandra we found it was a much easier way of getting things done by just having everyone being able to start an email saying ‘Sandra said’ or ‘Sandra thinks’. Nobody puts up a fight any more, it just gets things done so much quicker.” 4. The Heineken crew taking a selfie on stage to celebrate their first AdA win. 5. The Jack Daniel’s team descending on the podium en masse to accept Brand of the Year. Oh, and Natalia Kowalczyk’s acceptance speech: “This is just so freaking amazing.”
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6. Asahi’s Michael Ritoli announcing on stage that he would be sharing a beer - or wine - afterwards with fellow winner of Supplier of the Year Casella’s Mark Churi. 7. Women in drinks Chair Jennifer Collins and councillor Sally Byrne wearing ‘Save The Box’ T-shirts to the Awards and raising more than $10,000 for the charity on the night. 8. The spoof video of the board agonising over the new theme for the Awards, including Sandra pushing for a Bollywood theme (with live elephants) ... David Halliday reappearing in his famous leotard and pink leg warmers from the 2016 spoof video, saying he’d been practicing his Flashdance routine and was ready to perform again ... Plus Shane Richardson making another appearance shirtless. 9. Michael East advising Sandra Przibilla to tell people to “sod off” if they tried to lure her back into the drinks industry while she was enjoying her retirement. 10. Dancers twirling their way through the ballroom to signal the after-party, sponsored by StayinFront, was about to begin.
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Australia’s Most Loved Brands for 2017
Congratulations to the drinks that were overall category winners for Most Loved Brand at the 2017 Australian drinks Awards.
Spirits: Jack Daniel’s
Most Loved Brand is judged on the following criteria: top-of-mind awareness, usage, preference, recommendation and consumers’ willingness to pay a price premium.
The most tightly contested categories were RTD, with Jack Daniel’s winning by a slight margin due to its better performance on key loyalty measures, and Wine, with Brown Brothers taking the lead in key loyalty measures such as preference and recommendation.
The winners were:
The Major Winner was Jack Daniel’s.
Beer: Corona
Category and Major winners were presented with their awards by Operational & Marketing Manager at Andi-Co Australia George Alikakos (pictured right with the CUB team), representing Liebherr, which was the Award Partner of Most Loved Brand.
Wine: Brown Brothers Cider: Sommersby RTD: Jack Daniel’s
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“Liebherr is honoured to support an event which recognises brands that work hard to deliver amazing
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products to the market,” said Dijana Stangolev, Marketing Executive at Andi-Co Liebherr. Stangolev explained that the company chose to sponsor Most Loved Brand because customer love and loyalty to a brand is paramount to its success. “This year we thought we would place our support behind the brand that consumers most engaged with and responded towards,” she said. “A brand that is loved is a brand that resonates with its audience and creates solid brand awareness in the market. “The Most Loved Brand Award would provide the winner with the confidence that what they are doing has been effective in the market and that they are on the right track in terms of engaging with their audience.”
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Prosecco & Aperol take the sales lead in 2017 at the AdAs
Reflecting the changing profile of Australian consumers, Aperol and Prosecco have won Best Sales Achievement in their categories at the 2017 Australian drinks Awards. Best Sales Achievement is determined by the brand with the highest incremental volumetric sales from the previous 15 months, including market (total domestic sales on and off-premise, excluding duty free and exports), product and sales. The overall category winners at the 2017 Australian drinks Awards were: Beer: Great Northern Wine: Brown Brothers Prosecco Page 16
Cider: Sommersby RTD: Jack Daniel’s Spirits: Aperol Apertivo It’s the first time Prosecco and an Apertivo have won their categories at the awards. Prosecco has seen tremendous growth over the past three years, with IRi reporting sales increasing by over 180%. Meanwhile, aperitivo style drinks have seen sales double-digit sales growth in the past year. Prosecco becomes an “everyday luxury” According to Vinexpo CEO Guillaume Deglise: “Prosecco is a brand, people now order it by name, and it is seen as an everyday luxury.”
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He adds that “the big trend is Prosecco, which will definitely drive sparkling wine growth for the future”. Deglise said that Prosecco sales would outgrow all other types of sparkling wine, increasing by over 36% over the next five years from 25.2 million cases to 34.4 million cases (or 412.8 million bottles). Apertivos lead premiumisation trend in Australia Nicole Stanners, Marketing Director of Campari ANZ, told The Drinks Industry Show earlier this year that Aperol was key to its premiumisation strategy in Australia. “In the 1980’s, premiumisation within our industry was about having a great liquid in a fantastic looking bottle and if you did a bit of PR, you were probably in a good spot. But times have changed, with todays trends and thinking about the future, we need to apply premiumisation with what is relevant today. “The nature of premiumisation goes beyond the product. It’s not just about the bottle and the liquid inside it, people are moving to accumulating experiences.
Mid-strength beer the big winner for CUB
“It’s about the stories within the product, its about authenticity, changing flavours and product personalization. These are the things we need to consider as we are looking at adapting our drinks to future premiumisation trends”, Stanners explained.
The Major Winner for Best Sales Achievement was Great Northern. It’s the second year running the CUB brand has scored the top honour. Named after CUB’s first brewery in Queensland, the brand has been a runaway success since launching seven years ago.
On premise, Great Northern contributes 29.5% of Aperol has been marketed as an experience drink, embedded with Italian cultural ideals and a beverage contemporary draught beer value – Original 11.4% and Super Crisp 18.1%. that can be “enjoyed in summer with friends, especially on a Sunday afternoon.” The 2017 ALSA-IRI State of the Industry Report showed Super Crisp and Original were two of the top three “We have a simple purpose with Aperol. It’s about encouraging people to live this good life, this Italian brands accounting for all liquor dollar growth in 2016. life. To stop in a busy world and take some time Pictured above: OnTap Data’s Leith McGregor out to spend with family, friends, food and drinks,” congratulates Great Northern on their win. Stanners said. Page 17
the drinks association | September 2017
Stella Artois wins Best Ad Campaign Congratulations to Stella Artois on winning Best Ad Campaign for “The History of Sebastian Artois”. Stella Artois, which is owned by AB InBev and distributed by CUB, celebrated its 600-year anniversary in a campaign about its history last year. The campaign kicked off with the little-known story of Sébastien Artois, its founder. “I am Sebastian Artois. Brewmaster. Risk taker,” says Artois as the ad opens. We then follow Sebastian as he decides to buy a brewery for sale and sells all his worldly belongings (including his dog) to acquire it. “What do you want to be remembered for?” Sebastian asks at the end. The ad was created by an agency called Mother London.
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The winner of Best Ad Campaign was chosen based on impact (which ad stands out the most), empathy (which ad strengthens brand affinity, connects with the product, is relevant and has a positive impact on the consumers’ overall impression of the brand), communication (which ad best communicates the brand’s intended message) and persuasion (which ad has the biggest impact on purchase consideration). The other category award winners were: Wine: McGuigan “Bring a McGuigan” Cider: Sommersby “The Joy of Sharing” Spirits: Jack Daniel’s Old No.7 “150th Anniversary” Thank you to Award Partner SkuVantage for sponsoring the Award category. SKUVantage specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, Founder and CEO of SKUVantage, Daniel Roberts (pictured left) said: “We are excited to be a part of the Australian drinks Awards, as we recognise innovative and compelling marketing strategies within the drinks industry.” Pictured from top left: A still from the Somersby ad; a still from the McGuigan ad; a still from the Jack Daniel’s ad; and a still from the Stella Artois ad. Click here to watch the winning Stella Artois ad. Click here to watch the McGuigan ad. Click here to watch the Sommersby ad. Click here to watch the Jack Daniel’s ad.
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Penfolds wins Best Presence in Social Media Congratulations to Penfolds on winning Best Presence in Social Media at the 2017 Australian drinks Awards. Australia’s most iconic wine brand not only has an amazing heritage, having been making wine in South Australia since 1844, but it has also embraced the digital age with huge success. The Penfolds Facebook page has more than 91,000 followers, while its Instagram has more than 26,000. Best Presence in Social Media is defined by the interactions among people created by a brand’s social media, ie sharing, exchange and comment. This year the judging criteria was expanded to include a consumer survey to evaluate the content of the social media presence. Facebook impressions also played an important role. It’s the second time the company has picked up the top Social Media gong at the awards after taking it out in 2015. It was also the winner of Best Presence in Social Media (Wine) at the 2016 awards. When Treasury Wine Estates recently announced its net profit for 2017 was up 55%, CEO Michael Clarke noted: “Delivering revenue growth and margin accretion over time remains a priority, supported by our investments in building closer, more efficient and strategic partnerships with consumers and by positioning TWE as the wine supplier of choice across multiple brand portfolios and countries of origin.’’
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Among the launches for the brand last year was the release of an $185,000 six-litre bottle of the newrelease 2012 Grange and rare French-made crystal glass pouring vessel. Only five of the metre-high glittering pourers and Imperial bottles of Grange (equivalent to eight standard 750ml bottles) were made for sale around the world. Actor Sam Neill (pictured opposite) flew to Adelaide to unveil the wine, together with Penfolds 2016 collection of wines. Chief Penfolds winemaker Peter Gago said the release put South Australia on the global map. “It’s a benchmarking thing: the rest of the world can do that and look, we can do this,” he said. In August, PR agency Kate & Co Publicity and Events
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announced it had added Penfolds to its food, beverage and hospitality portfolio. Kate & Co has been appointed by Treasury Wine Estates to manage its guest list, influencer engagement and provide event management expertise for the Aussie launch of Penfolds’ 2017 Collection, which will be held at Adelaide’s Magill Estate in late October. The other category award winners were: Beer: Heineken Cider: Rekorderlig RTD: Woodstock Spirits: Glenfiddich Thank you to Hip Media for being Award Partner for the Best Presence in Social Media category. Pictured right is Hip’s Ashley Pini with Treasury Wine Estates’ Angus Lilley and Troy Butler.
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Pure Blonde Cider wins Best Innovation
Congratultions to Carlton & United Breweries (CUB) on taking out Best Innovation at the 2017 Australian drinks Awards with Pure Blonde Cider. The cider, launched last year, has 60% less sugar and 50% less carbs than an average cider and is targetted at health conscious drinkers. It was introduced with a $3 million TV and marketing campaign, which Marketing Director Richard Oppy told AdNews was one of the “most successful campaigns because it’s cut through with consumers and driven top line growth.” “A lot of people drink less beer because they think it’s full of carbs and calories,” he added. “With cider, there are 4.3 million people who consider cider but don’t drink it and one of the reasons is that they Page 22
think it’s full of sugar. So, we created a cider that tastes great, but it’s got 60% less sugar than regular cider. We’ve taken the same construct that people recognise with Pure Blonde. Its s simple 15-second ad that does the job. It’s the first time Pure Blonde has done a non-beer extension so that’s quite a big thing for the brand.” Cider is booming in Australia, according to data released by the Australian Bureau of Statistics Australians consumed 7.2 million litres of cider last year, or 0.37 litres per person — up from 0.07 in 2004. Roy Morgan backs up the stats, it reports that between January and March 2016, 2,880,000 reported having consumed cider at least once in the last four weeks, compared with 2,250,000 in the
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quarter preceding it (October-December 2015) and 2,220,000 in the quarter following it (AprilJune 2016). Norman Morris, Industry Communications Director, Roy Morgan Research, noted: “Since we first revealed cider’s popularity boom in the wake of the government’s increased tax on ‘alcopops’ (premixed spirits), its upward trajectory has been nothing short of remarkable. The number of Aussie adults drinking cider in an average four weeks has now well and truly surpassed those drinking alcopops in the same period (2,025,000) and shows no sign of plateauing.” The other category award winners were: Beer: Heineken 3 Lager Wine: Ta Ku Sauvignon Blanc Pink RTD: Sofi Spritz - Blood Orange Bitters Spirits: Archie Rose Rosex Horisumi Thank you to Award Sponsors NCI/AMA for supporting such an important category at the Australian drinks Awards.
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WID raises more than $10,000 for ‘Save the Box’ at 2017 AdAs
Women in drinks is proud to announce it raised more than $10,000 for ANZGOG’s Save The Box campaign at the 2017 Australian drinks Awards.
at the ICC Sydney, had a Save The Box donation container on it, allowing guests to contribute to this important charity initiative.
ANZGOG is WID’s official charity partner for 201719. ANZGOG is the national peak organisation for gynaecological cancer clinical trials in Australia and New Zealand.
WID Chair Jennifer Collins and councillor Sally Byrne (pictured above) wore Save The Box T-shirts to the Awards night to promote the charity initiative.
Save The Box is an Australian initiative from ANZGOG to raise much needed funds and awareness for research into gynaecological cancers. Each table at the Australian drinks Awards, held
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“I’m thrilled that we are supporting ANZGOG as part of this years drinks association awards this year,” said Collins (pictured above with co-Chair Lucy Nandi). “Our goal at Women in Drinks is to raise $50,000 by the end of 2019 to support this fantastic cause.
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“I was blown away by the support shown by the Australian drinks industry last night. We raised $10,900, which could literally save the lives of seven women - every $1500 pays for a woman with a gynae cancer to go on a clinical trial for a year.” IRi, Accolade Wines and NCI all donated $1500 each towards a clinical trial, while the rest came from individual donations at tables. ANZGOG was thrilled with the result, saying: “Thank you Women in Drinks! You are all truly awesome.” Thank you to everyone for your generosity. Click here to watch a video about Save The Box.
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the drinks association | September 2017
Key findings from the 2017 Trade Survey Report
Casella Family Brands and Asahi Premium Beverages were the joint winners of Supplier of the Year at the 2017 Australian drinks Awards.
how favourably suppliers are regarded by retailers in both the on and off-premise, which is used to determine Supplier of the Year.
Why did they come out on top? The answer lies in the 2017 Trade Survey Report.
“As each year progresses, we are encouraged by the increased levels of engagement received for the program and the quality of feedback provided from both retailers and suppliers, highlighting collective opportunities to drive greater collaboration
For the past 10 years, Advantage Australia has been conducting a benchmark study to measure
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the drinks association | September 2017
and business alignment,” said John McLoughlin, Group Managing Director, Asia Pacific, of Advantage Australia. Want to know more about the report? The annual drinks association 2017 Trade Survey Report is now available for members to view on the drinks central website. Four top insights came out of the report: Insight No.1 - Business driving behaviours A key differentiator for best in class companies this year was people and their behaviours. Retailers prioritised attributes such as trust, ease of working and skilled teams, and valued those suppliers that delivered against them. Insight No.2 - Understanding the retailers’ strategy “Understands and responds to our unique strategies and goals” is a statement that has significantly increased in importance this year as retailers focus on trying to differentiate themselves in a competitive market. Best practice suppliers start by understanding strategies and KPIs of their retail partners and the underlying insights that are driving their thinking.
members of the drinks association following the Australian drinks Awards. Click here to view the 2017 Trade Survey Report. John McLoughlin to speak at Network Breakfast
Want to learn more about what retailers are thinking? McLoughlin will discuss the key themes Insight No.3 - delivering category growth from 10 years of Trade Surveys and will present “Developing Effective Commercial Relationships How you develop your category management capabilities - What are the key drivers of success in today’s to lead retailer thinking based on the value of the trading environment?” at the drinks association’s information and knowledge you share is increasingly a next Network Breakfast. differentiating factor. His presentation will offer an examination of Insight No.4 - Driving operational efficiencies the attributes the correlate with the delivery of successful commercial relationships. It will cover an How suppliers manage the total supply chain remains analysis of the key drivers of collaborative business central to the overall relationship model. Establishing relationships, the barriers to productive collaboration ‘expert to expert’ relationships and staying well and where to focus when getting an organisation fit connected, highly responsive and reliable are key pillars to collaborate. to success in this space. Click here to book your seat at the Network The 2017 Trade Survey Report is made available to all Breakfast.
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Celebrating at the AdA after party The fifth year of the Australian drinks industry’s most respected awards ceremony was our most glamorous yet! The 2017 Australian drinks Awards had a
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sophisticated black, red and gold theme. After walking down the red carpet, guests sat down for a the theatre-style presentation of all awards excluding Brand of the Year and Supplier of the
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Year. The presentation was followed by cocktails before guests moved into the Grand Ballroom.
sophisticated jazz band that re-imagined foreverfavourite radio hits into swinging jazz anthems.
After dinner and the presentation of the two major awards - Brand of the Year and Supplier of the Year - the fun continued with an after-party hosted by Award Partner StayinFront.
Dancers signalled the beginning of the after-party fun, twirling through the room, grabbing guests along the way to spin on the dancefloor.
The party featured 48 West, a classy,
Here are a few of our favourite photos from party. We hope you enjoyed the night as much as we did!
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See you all next year at the 2018 Australian Page 30
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drinks Awards ... stay tuned for details! Page 31
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the drinks team celebrates the AdAs
The drinks association team were on hand to celebrate the 2017 Australian drinks Awards, did you have a chance to say hello? It was a bittersweet night, as it was the staff’s last Awards with outgoing CEO Sandra Przibilla. Much has changed since the Awards were first held five years ago, but the objectives of the drinks association remain the same - to promote, connect, inform and strengthen the Australian drinks industry. We were thrilled to help bring another fabulous night that celebrates the achievements of our members and the broader drinks industry. Here are some snaps of the team - including Alison Herring, James Ravestijin, Naomi Kaplan, Gaye McMahon, Alana House, Lisa Chanell, Rachel Wormald and Georgia Lennon - on the night.
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