the drinks association | November 2016
Join the drinks association at Luna Park the drinks association will host a two-day event at Sydney’s Luna Park in early November targetting its four pillars: strengthen, inform, promote and connect. On Monday, November 7, a HRD forum will feature AON-Hewitt discussing “The State of the Nation” renumeration from 10.30am-12.30pm. In a sold-out event, Women in drinks will host a networking function “What is diversity and the benefits to the industry?” from 3pm-6pm. On Tuesday, The Brand Guy, Richard Sauerman will speak at our Network Breakfast from 7:15-9:15am. Ebiquity will debut a new digital monitoring solution for brand activity from 10:30-11.20am. SMI will present a brand spend proposal covering traditional and digital media from 11.30-12.20pm. The two-day event will conclude with a CFO Forum from 1-3pm. For more details on all of the above events, click here.
A
ll the latest drinks data on cider, spirits, wine and RTD on page 19.
R
ichard Sauerman, The Brand Guy, to speak at Network Breakfast, page 24.
W
hat our associate members can do for you, page 14. Page 1
the drinks association | November 2016
Team building time at the drinks association
Earlier this month, the drinks staff headed to a hip Prohibition-themed Darlinghurst bar called Eau de Vie to learn how to make cocktails. It was a great team building exercise as Cam the bartender showed us how to make three cocktails – an Aperol Spritz, a Charlie Chaplin and a Southside. We were given shakers and all the other essential cocktail-making paraphernalia and set to work creating our own versions of the classics. Afterwards, it was request time, including a row of espresso martinis, which were theatrically finished off with liquid nitrogen doused cream. We also watched in awe while Cam created a smoked cocktail by burning a wooden serving board with a blow torch! (Recipes on page 4.) Page 2
Above from top left: Alison samples The Aviator; Alana & Kathy; Sandra shakes things up; Eau de Vie. Opposite from top left: Cam creates espresso martinis; a flaming cocktail for Sandra, Glen & Hope; Cam creates a smoked cocktail; Donna & Lisa; Racine, Vicky & Jessy; Noxi, Cam & James; Cam sets fire to a cocktail; one of our DIY Charlie Chaplins.
the drinks association | November 2016
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the drinks association | November 2016
CHARLIE CHAPLIN Named for the famous silver screen actor, this was popular in the Roaring 20s. 30ml sloe gin (Haymans Sloe) 30ml apricot brandy (Gifford Apricot) 30ml fresh squeezed lime juice Shake with ice briskly and strain into “nick and Nora” coupette. Garnish with a wheel of dehydrated lime.
APEROL SPRITZ Originally from Venice, spectacular on a summer afternoon. 60ml Aperol 45ml Prosecco Dash of soda Combine all ingredients in a wine glass full of ice and stir. Garnish with two olives and an orange wedge.
SOUTHSIDE Rumoured to be Al Capone’s favourite drink in the days of Prohibition. 60ml gin (Beefeater) 30ml fresh lemon juice 15ml sugar syrup 4-5 mint leaves (bruised) Shake with ice briskly and strain into “nick and Nora” coupette. Garnished with mint tip Page 4
the drinks association | November 2016
And the POPAI 2016 Awards go to ...
Alcohol beverage suppliers have been recognised at the 2016 POPAI Marketing at Retail Awards. CUB’s BWS mobile campaign for Great Northern Super Crisp Lager won Gold in the Mobile, Social and Online category. Created by The Zoo Republic, the campaign marked Australia’s first ‘closed loop’ mobile sampling platform. By integrating their technology into BWS’ point of sale software, CUB was able to capture individuals as they registered to receive a free beer. Some 34,032 unique target customers engaged with the campaign’s microsite. Once activated, 87 per cent of respondents redeemed within two days and the data of 14,403 consumers was collected to help build better shopper profiles. TWE also scored Gold for its Pinnacle of Premium Wine campaign, created by Creative Instore Solutions and executed in BWS stores. The instore activation combined front of store window placement, key placement of the Penfolds product range and a focal point for wine tastings and education panels in-store.
POPAI’s General Manager, Lee McClymont said, “The retail environment is changing at breakneck speed, with the integration of new technologies, and the industry is rising to the shopper sophistication challenge. “In the liquor entries, we saw some strong thought leadership around harnessing technology to improve the shopper experience. We also saw some simple yet highly effective campaigns to engage and convert shoppers.” Brown-Forman won a Silver Medal for its Jack Daniel’s ‘win a smokey mountain cooker’ campaign, which was created in conjunction with Blue Star Display and run in BWS stores, while Accolade Wines received Silver with agency What to Do for the Grant Burge permanent display, which aimed to increase in-store visibility of the brand through its signature colour. [yellow tail]’s ‘the antidote to serious’ promotion, created by One Partners, won bronze, as did Diageo’s Bundaberg Legends campaign, which brought together sporting legends and the Bundaberg brand in-store. McWilliam’s also won Bronze with its off-location sparkling display created by Creative Instore Solutions.
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the drinks association | November 2016
The drinks association introduces The NATE Reports The drinks association is thrilled to announce the launch of the NATE Reports, a great new analytical tool that will save you hours of work. After gathering feedback from members, the drinks association identified a need for analysed information on the raw data from our retail ad watch service. The Nate Reports are delivered to you by email – you simply click on the URL and the reports will open fully populated. The reports include: • SOV, price stats, circulation stats • Summary price stats – with single daily minimum/maximum price points along with the average price • Daily minimum and maximum price • Minimum and maximum price points with the number of ads per banner • Single and multi price per product • Ad count for the time period For further information on accessing this fantastic new service from the drinks association, contact Kathy Sloan on kathys@drinks.asn.au or (02) 9415 1199.
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Click here to view a sample NATE Report.
the drinks association | November 2016
ASK AND YOU SHALL RECEIVE
NATE
Meet our fantastic new report
NATIONAL ADWATCH TOOL EXPORTER
The Report is delivered in excel format and is an extract from the Retail Ad Watch database.
NATE Tab Explanations SUMMARY REPORT
SUMMARY P TABLE
PRICE STAT
PRICE STAT BY AD
SINGLE V MULTI MIN
AD COUNT
OUTPUT
The minimum and maximum price points along with the number of ads by Banner Summary Price tab which shows the number of ads per product with the single minimum and maximum and multi minimum and maximum price points along with the average prices
The daily minimum and maximum price points
The Ad count
The single and multi - minimum and maximum price per product Summary of the data extracted (be it daily, weekly, monthly quarterly or annually). A simplified version of the raw data, consolidates data by product, ad count, price stats, SOV and circulation stats
The Raw data
INFORM
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the drinks association | November 2016
Using gamification to motivate your sales force What is gamification, and can it be used to motivate people? The answer lies in the latest craze that’s sweeping the world. By Dale Hagemeyer. Gartner describes gamification as incorporating game mechanics into activities and tasks to drive engagement, change behaviors, develop skills, and provide transparency of progress. Q: Can gamification really motivate people? A: Two words: Pokémon Go Pokémon Go players are obsessed with leveling up and capturing all the Pokémon to fill out their Pokédex. The game appeals to players’ competitive nature by having different “teams” they can join that are a big part of the battling aspect. Not only are the winning team’s colors displayed and top players be listed as leaders, but team members also get bonus items for protecting its winning status against others. Pokemon successfully employs 3 critical principles: >> Clearly state the goal and the reward
to constantly keep on task and not delay on their goals, lest they fall behind and be unable to “win.” A KPI engine and dashboard is the perfect mechanism for delivering this type of information. For example, using StayinFront TouchCG®, a rep starts out his call with a dashboard with various KPIs. He can see what his goal is for that store and the tasks he needs to do to get to that goal. After each action, the rep gets instant feedback – so he can see what impact that action had on his score. Levelling up There is really no limit to how companies can implement gamification. For example, it can be as simple as a leaderboard that gives reps or teams bragging rights, or it can involve incentives where individuals or teams earn points or monetary rewards to do specific tasks that help them reach their goal. The important thing to remember is that you must communicate the goal and reward and then provide constant feedback and instant gratification.
>> Every action gets an immediate response (either positive or negative)
By leveraging the principles of gamification, your sale force will be more motivated to do the right tasks, become more knowledgeable about their performance and sell more effectively in-store – and they may even have some fun at work.
Now vs later
Gamification as a game changer
Using these same principles, companies can use gamification to motivate and incentivize their sales reps to do more, know more and sell more effectively.
Dale Hagemeyer, partner at POI and former Gartner VP of Research, recently discussed five game changing technologies that are poised to change the face of the CG industry by improving retail execution. One of these technologies was gamification, and Dale gives several examples of how gamification can be implemented to motivate your sales force, especially those that are millennials.
>> Provide constant status against goal
In traditional sales models, feedback is delayed, with results coming at either the end of the month or the quarter or even the year. However, there is extensive research that shows people respond better to instant feedback than they do to delayed feedback. What gamification does is provide sales reps with the motivation
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Click here to watch a video of Dale discussing Gamification.
the drinks association | November 2016
Dale Hagemeyer leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception. Previously, he was a research vice president and managing vice president at Gartner for 15 years. There, he did research in the application of technology to the business processes of trade promotion and field sales automation for consumer goods manufacturers. Prior to Gartner he spent 14 years in management positions related to the promotion and distribution of products at Sunbeam, Quaker Oats, PepsiCo, Kraft Foods, and Kroger. He also fulfilled an international assignment in Mexico from 1995 to 1996. He has served on various industry advisory boards for trade associations and industry periodicals. Dale can be reached at dhagemeyer@p-o-i.org
This article originally appeared at StayinFront. Click here for more details.
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the drinks association | November 2016
WID announces charity partner for 2017-18 Women in drinks has announced that Australia New Zealand Gynaecological Oncology Group (ANZGOG) is its official charity partner for 2017 and 2018. ANZGOG is the national peak organisation for gynaecological cancer clinical trials in Australia and New Zealand. WID will donate $15 from each ticket price at its International Women’s Day lunch and network event on March 8, 2017, to ANZGOG. WID also proudly supports GO step for Gynae, a fundraising initiative of ANZGOG. In March 2017
WID launches Victorian chapter Women in drinks has received an amazing response to the launch of its Victorian Chapter. Tickets to its inaugural event, to be held next month at Dan Murphy’s Alphington offices sold out within days of being announced. The focus of the event will be on personal branding. Managing Director of Chorus Executive, Christine Khor, will discuss the components of a strong personal brand and what you can do to optimise your LinkedIn profile. Special guest Rose Scott (right), the new Managing Director of Summergate Fine Wines, will give her perspective on the importance of personal branding. Women in drinks inspires, supports and educates to create a diverse and inclusive drinks Industry. If you’d like to become involved in the Victorian chapter email kathys@drinks.asn.au
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Australians will take part, by registering and taking 10000 steps a day for one month to help raise funds for gynaecological cancer research. Funds raised will go to innovative research into treatments for women with gynaecological cancers. (Just $1,500 helps fund a woman taking part in an ANZGOG clinical trial at a hospital.) GO step for Gynae is also an event following Ovarian Cancer Awareness Month. For more information visit www.goforgynae.org.au
the drinks association | November 2016
step for Gynae
10,000 steps A day for 30 days 1 March - 30 April 2017
Raising funds for gynaecological cancer research.
Are you in? Registration opens 1 December 2016: everydayhero.com.au/event/GOstep2017
Raising funds for the Australia New Zealand Gynaecological Oncology Group (ANZGOG) Locked Bag M45 MISSENDEN ROAD NSW 2050 T | 02 8071 4880 enquiries@anzgog.org.au www.goforgynae.org.au ABN 69 138 649 028
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the drinks association | November 2016
Women in drinks celebrates International Women’s Day Join us to explore Building a diversity mindset in the drinks industry Our keynote speaker is Mamamia founder Mia Freedman. After lunch, an industry panel will discuss “Bringing Diversity & Inclusion to Life”, followed by a networking event. Date: March 8, 2017 Time: 11.30am-5pm Where: Doltone House, Darling Island, Pyrmont, Sydney. Tickets are prices (ex GST) at $260 per seat, table of 10 $2500, multi tables of 10 $2250. Click here to book Our charity partner is The Australia New Zealand Gynaecological Oncology Group, the national peak organisation for gynaecological cancer clinical trials in Australia and New Zealand. $15 from each ticket price will be donated to ANZGOG to support ongoing research.
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the drinks association | November 2016
Alana House addresses charity breakfast
Alana at the podium; Petersons provided sparkling wine for the breakfast; Alana with host Natasha Beyersdorf.
the drinks association communications manager Alana House was guest speaker at the 10th Annual Breast Care Fundraising Breakfast last month.
think that you’re nobody special who can’t make a difference when it comes to fighting the good fight against breast cancer.
The sold-out breakfast, held at Wests New Lambton, in Newcastle, raised more than $22,000 to support local breast care nurses. NBN newsreader Natasha Beyersdorf was the MC for the event – which was sponsored by PKF, the Newcastle Herald, and Wests.
“The thing I’ve learned and the message I want to give you is that we all have something to contribute,” she said.
“We are very grateful for the amazing support over the past 10 years,” Vicki Sproule, co-chair of the Hunter Nurse Education Group, said at the event. “The money raised will provide ongoing educational opportunities for nurses in the Hunter region who regularly care for patients with breast cancer.” Alana, who is a former editor of Woman’s Day magazine, spoke about how it can be tempting to
“We might not be breast cancer nurses or researchers or crusaders, we might not have much money or time, but we can care. We can hug a friend who has been diagnosed and be there for them when they need us. “We can dismiss the little voice that says “but I’m nobody” and step forward. “And if we keep taking the time to care – even when it feels like life is giving us a rough trot – we’re doing the best we can.” For more info, visit HBCED.
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the drinks association | November 2016
What our associate members can do for you ... A guide to the services provided by the drinks association’s associate members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Click here to learn more. Brand Promotions Brand Promotions is the biggest, best and most cost-effective suppliers of almost any promotional product you can think of. It also specialise in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more. Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more. Fix Convenience Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis & reporting, product advice and product to market advice. Click here to learn more. Hip Media Hip Media is a specialist mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.
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the drinks association | November 2016
IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more. Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more. The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet & CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.
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the drinks association | November 2016
Veritas Events Established in 1992, Veritas Events is a Sydney-based group of event planners specialising in creative solutions for corporate functions, conferences, incentive programs, team building and special programs. Veritas Events’ constant innovation creates unique experiences that both your business and your clients will always remember. Click here to learn more. BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins & profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. Coffee School Coffee School offers Australia’s best hospitality training courses, including Barista Coffee Art Courses, Bar & Cocktail Courses, RSG/RCG Courses, & RSA Courses, White Card Courses, First Aid Course Training Sydney, Melbourne, Brisbane & Perth. Click here to learn more. Ebiquity Ebiquity helps brands exploit the evolving marketing landscape to achieve business success. The company provides customised data analytics, online tools and consultancy services. It recommends optimisation strategies to improve clients’ performance throughout the consumer path to purchase, drawing on its unique expertise and objective data insights. Click here to learn more. GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more. iCandy Creative iCandy Creative is part of the SPOS Group. SPOS has been developing retail solutions since 1981 and is one of Australia and NZ’s leading retail marketing agencies. iCandy is a leader in design and execution and has won more
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the drinks association | November 2016
than 16 POPAI awards in the past three years. iCandy sees the ever changing retail landscape as an opportunity to convert insights to action, which leads to outstanding shopper experiences. iCandy is in the unique position of working with both retailers and brand owners across many channels, and is well placed to help deliver and exceed your marketing goals. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more. Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more. NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. Red Bull In 1987 Red Bull not only launched a completely new product, it created a whole new product category - the Energy Drink. Today, Red Bull employs more than 10,400 people, is available in more than 167 countries, and around 44 billion cans of Red Bull have been consumed. Red Bull has been giving wings to people and ideas for more than 27 years. Click here to learn more. StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more.
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the drinks association | November 2016
Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Click here to learn more. Blue Star Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services. The company partners with customers to deliver on their communication needs, ranging from a specific product or service through to a seamless integrated solution. Click here to learn more. Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.
IS THIS THE END FOR THE PINT GLASS IN WA? A growing number of bars and pubs in WA are ditching the traditional 570ml pint glass in favour of the eastern states preferred 425ml schooner. Among the reasons for the move are the rise of craft beers and an emphasis on “responsible serving”. Meanwhile, some licensees note that the pint isn’t suited to the Perth climate. Andy Freeman, from the Flour Factory and Varnish on King, told The West Australian: “We felt that the schooner was the perfect size [for us]. It is not too large as a pint can often be, which will result in the beer getting warm by being held in your hand for a longer period of time, and the middy is too small.” Petition Beer Corner’s Josh Edmeades told Perth Now:“It’s not the exact mileage of the glass but the shape and style of the glass that justifies the aroma and taste of each individual beer.” And how are punters reacting? Margaret River Resort and Knights Inn director Paul Wormley told The West Australian the move had received a “mixed reaction” with its clientele: “The older drinking generation are grumbling but the younger and socially savvy drinkers are totally accepting.”
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the drinks association | November 2016
Below is an excerpt from our August monthly report; to access more information like this, contact us on 02 9415 1199.
SPIRITS SALES FOR SEPTEMBER 2016 14 OCTOBER 2016
MAT Sales in Spirit Rise
MAT sales in the domestic Spirit market were significantly higher in September 2016 than in September 2015 with 6,869,687 cases sold for the former compared to 6,648,479 for the latter.
MAT 2015/16
7,000,000
MAT 2014/15
6,900,000 6,800,000 6,700,000 6,600,000 6,500,000 6,400,000 6,300,000
(9L cases)
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
August
Sept
Figure 1: Moving Annual Total ('MAT') sales of Spirits in the domestic market
Scotch, Bourbon and Vodka continue to dominate domestic Spirits sales with 22.49%, 19.06% and 17.29% control of the market respectively Scotch Bourbon Vodka Rum Liqueurs Gin
Market Share 22.49% 19.06% 17.29% 13.61% 10.97% 4.70%
MAT Change % 0.10 0.00 1.90 5.90 2.60 22.40
Whiskey Apertifs Tequila Cognac Sambuca Schnapps
Market Share 3.99% 2.01% 2.40% 0.83% 0.43% 0.38%
MAT Change % 5.50 26.60 20.80 -1.40 -3.80 -6.40
Figure 2: MAT sales of Spirits in the domestic market by market share and MAT change
02 9415 1199
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the drinks association | November 2016
Below is an excerpt from our September monthly report; to access more information like this, contact us on 02 9415 1199. RTD SALES FOR SEPTEMBER 2016 14 OCTOBER 2016
MAT Sales in RTD Rise
MAT sales in the domestic RTD market were slightly higher in September 2016 than in September 2015 with 22,707,974 cases sold for the former compared to 22,662,548 for the latter.
MAT 2015/16
23,600,000
MAT 2014/15
23,400,000 23,200,000 23,000,000 22,800,000 22,600,000
22,400,000 22,200,000 22,000,000 (9L cases)
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
August
Sept
Figure 1: Moving Annual Total ('MAT') sales of RTD in the domestic market
Bourbon Standard and Bourbon Premium continue to dominate domestic RTD sales with 25.12% and 24.82% of the market respectively. Bourbon Standard Bourbon Premium Rum Dark Vodka Other Distilled Scotch
Market Share 25.12% 24.82% 15.76% 15.33% 10.43% 5.49%
MAT Change % -5.10 4.70 2.40 -1.00 13.00 -11.40
Liqueur Gin Rum Light Ouzo Brandy Tequila
Figure 2: MAT sales of RTD in the domestic market by market share and MAT change
02 9415 1199
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Market Share 1.98% 0.66% 0.39% 0.00% 0.00% 0.04%
MAT Change % -13.10 5.20 4.10 -100.00 0.00 -7.20
the drinks association | November 2016
Below is an excerpt from our September monthly report; to access more information like this, contact us on 02 9415 1199. WINE SALES FOR SEPTEMBER 2016
14 OCTOBER 2016
MAT Sales in Australian Wine and Imported Wine Fall
MAT sales in the Australian wine market were notionally higher in September 2016 than in September 2015 with 371,890,979 litres sold for the former compared to 371,584,194 for the latter. Meanwhile Imported wines recorded 18,132,922 sales in September 2016 compared to 18,749,354 in September 2015. MAT 2015/2016
20,000
MAT 2014/2015
400,000
MAT 2015/2016
MAT 2014/2015
395,000
19,000
390,000
18,000
385,000
17,000
380,000
16,000
375,000 370,000
15,000
365,000
14,000
in '000L Oct
Nov Dec
Jan
Feb
Mar
Apr May
Jun
Jul
Aug Sep
Figure 1: Moving Annual Total ('MAT') Sales of Imported Wine
360,000
in '000L Oct Nov Dec
Jan Feb Mar Apr May Jun
Jul
Aug Sep
Figure 2: MAT Sales of Australian Wine
MAT sales were down in Fortified, Other NES and White wine, while Red wine and Sparkling were up in the Australian market. Meanwhile sales in the Imported market grew in Champagne, Red Table and Rose Table.
Imported
Market Share
MAT Change
Australian
Market Share
Change
White Table
57.84%
-3.2
White
47.62%
Champagne
21.13%
12.1
Red
38.58%
1.3
Sparkling
8.83%
-33.5
Sparkling
9.30%
5.0
-1.4
Red Table
9.91%
3.2
Fortified
4.18%
-4.1
Rose Table
2.24%
21.3
Others NES
0.32%
-8.4
Fortified
0.05%
-13.7
Figure 3: MAT Sales of Imported Wine
Australian White
Market Share
Australian Red
Market Share
Figure 4: MAT Sales of Australian Wine Australian Fortified
Market Share
Dry White
24.45%
Shiraz
22.98%
Port
79.96%
Chardonnay
18.46%
Cabernet/Merlot
13.10%
Sherry
14.07%
Sauvignon Blanc
14.98%
Cabernet Sauvignon
13.37%
Dessert
2.48%
Semillon/Sauv Blanc
12.23%
Shiraz Carbernet
11.78%
Muscat
Pinot Grigio/Pinot Gris
2.38%
Dry Red
9.97%
Australian Sparkling
3.49% Market Share
Riesling
1.88%
Lambrusco
6.46%
Methode Champ
52.67%
Classic Dry White
2.12%
All Others
12.18%
Fermented
32.46%
Verdelho
0.84%
Merlot
6.40%
Carbonated
14.88%
Semillon/Chardonnay
0.63%
Pinot Noir
2.48%
Semillon
0.12%
Cabernet/Shiraz
1.06%
Viognier
0.09%
Classic Dry Red
0.23%
Figure 6: MAT Sales of Australian Wine in Sparkling and Fortified
Figure 5: MAT Sales of Australian Wine in White and Red
02 9415 1199
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the drinks association | November 2016
Below is an excerpt from our September monthly report; to access more information like this, contact us on 02 9415 1199. CIDER SALES FOR SEPTEMBER 2016 14 OCTOBER 2016 MAT Sales in Cider Rise MAT sales in the domestic Cider market were significantly higher in September 2016 than in September 2015 with 10,843,621 cases sold for the former compared to 10,039,893 for the latter.
2015/2016
11,500,000
2014/2015
11,000,000 10,500,000 10,000,000 9,500,000 9,000,000 8,500,000 8,000,000 7,500,000
7,000,000 6,500,000 6,000,000 5,500,000 5,000,000 (9L Cases)
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
August
Sept
Figure 1: Moving Annual Total ('MAT') sales of Cider in the domestic market
Victoria is the leader in the domestic Cider market with 29.82% of the market share compared to 21.57% and 20.69% for close contenders NSW/ACT and QLD respectively. NSW/ACT VIC QLD SA WA NT TAS
VIC NSW/ACT QLD WA SA TAS NT
Market Share 29.82% 21.57% 20.69% 13.78% 10.37% 2.51% 1.27%
MAT Change % 27.40 7.70 1.80 -1.60 -2.00 -9.80 -13.00
Figure 3: Breakdown of Cider MAT market share and MAT change Figure 2: Breakdown of Cider MAT sales by State
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the drinks association | November 2016
Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.
Active liquor licences as at October 2016
Top 10 banner groups percentage share of outlets Australian liquor retail market - September 2016
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the drinks association | November 2016
Network breakfast guest speaker: Richard Sauerman After working in the ad industry for 20 years, Richard Sauerman - The Brand Guy - pioneered a new way to use brands and do branding. Richard believes that brand is a management issue, not a marketing concept, and that everything must be driven by and aligned to your brand - your business strategy, your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning, as well as your communications. He uses brand to help companies and people create the world they want to succeed in. Richard’s clients include Vodafone, Macquarie Bank, QBE, CSIRO, Mortgage Choice, Clayton Utz, Charter Hall and PwC. Last days to book, tickets are selling out.
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BOOK NOW! Date: November 8, 2016 Time: 7:15am to 9:30am Venue: Luna Park Sydney Big Top Parking: 389 car spaces available from 7am at $32 (4-24 hours) or pre-booked from $23. Click here to book
the drinks association | November 2016
Yalumba installs Australia’s largest winery solar system
Congratulations to Australia’s oldest family owned winery, Yalumba Wine Company, together with AGL, on having the largest solar system installation at an Australian winery. The 1.4 MW Solar PV System, one of the largest commercial solar system installations in South Australia, will consist of 5384 panels, installed across three Barossa locations: Yalumba Angaston winery, Oxford Landing Winery and the Yalumba Nursery. As the project reaches the mid-way point, Yalumba Wine Company Managing Director Nick Waterman, together with AGL Managing Director & CEO Andy Vesey and South Australian Minister for Sustainability, Environment & Conservation, and Minister for Climate Change, Hon. Ian Hunter MLC, were on site to inspect the progress. “This installation has been the result of a strong, collaborative effort between the Yalumba engineering team and AGL over the last 18 months. It is an exciting project and one that will deliver us significant savings as well as being consistent with our corporate focus on sustainability. “For more than 166 years, Yalumba has been dedicated to reducing our impact on the environment, believing that we are the custodians of the land and have a responsibility to pass it to future generations in good order. This installation is another important chapter in our sustainability journey,” Mr Waterman said.
“As Australia’s largest private owner, operator and developer of renewable energy generation we welcome the opportunity to help Yalumba enhance its already impressive track record of sustainability. The solar system is expected to help Yalumba reduce its energy costs by approximately 20 percent each year and will produce approximately 2,000 MWh of renewable energy. This renewable energy generation will abate more than 1,100 tonnes of CO2 emissions annually, which is the equivalent of taking more than 340 cars off the road,” said Mr Vesey. Across the Tasman, Yealands has just built the largest solar panel installation in New Zealand. The Seaview Vineyard winery, in the Marlborough region, has a total of 1314 photovoltaic panels across its roof. Yealands aims to produce the most sustainable wine in the world, with founder Peter Yealands telling The Marlborough Express the solar panel project was “his baby.” “By increasing the size of our solar array we will decrease our reliance on the national grid and generate 30% of the power we require to power our tank coolers, computers, you name it,” he said.
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the drinks association | November 2016
3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers. Click here to view the infographic.
drinks bulletin Keep you finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.
drinks trade Want to know what the drinks trade magazine can do for you and your business? Click here to view the infographic.
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the drinks association | November 2016
Upcoming drinks events WID board meetings October 26, 2016 February 1, 2017 March 21, 2017 May 16, 2017 August 8, 2017 October 25, 2017
Supply chain logistics forum March 15, 2017 August 16, 2017
WID events November 7, 2016: Network Event March 8, 2017: International Women’s Day lunch
AdWatch workgroup March 17, 2017 August 3, 2017
Gen/legal counsel November 14, 2016
Credit forums November 16, 2016 February 15, 2017 March 15, 2017 April 19, 2017 May 17, 2017 June 15, 2017
drinks board meetings October 26, 2016 March 21, 2017 May 16, 2017 August 8, 2017 October 25, 2017
CFO forums November 11, 2016 March 29, 2017 August 23, 2017 November 11, 2017
Survey workgroup April 19, 2017 October 18, 2017
Executive meetings October 26, 2016 November 30, 2016 March 21, 2017 May 16, 2017 August 8, 2017 September 20, 2017 October 25, 2017 November 29, 2017
Network breakfasts November 8, 2016 March 22, 2017 May 17, 2017
HRD forums November 7, 2016 March 15, 2017 August 23, 2017 November 7, 2017
drinks Awards September 6, 2017
DBC reporting November 8, 2017
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