the drinks association | June 2017
the drinks association welcomes new faces to the board and ILG as a member
There were three new faces in the room at the drinks association board meeting this week, with Bradley Knox from Island2Island, Paul Esposito from ILG, and Michelle
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ll the latest drinks data on cider, spirits, wine and RTD on page 32.
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Pelizzari from Lion all sitting down to the table as directors. It was also great to see ILG join the drinks association as a Category 1 member. Read more >>
rinks industry leaders join WID/Serendis mentoring program, page 14.
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ntries closing soon for the 2017 Australian drinks Awards, page 6. Page 1
the drinks association | June 2017
Ralph Dunning welcomes three new Directors to the drinks association There were three new faces around the table at the drinks association board meeting on May 23: Bradley Knox, National Sales Manager of the island2island Beverage Company; Michelle Pelizzari, Lion Customer Director; and Paul Esposito, CEO of ILG. Knox has more than 20 years’ experience in the liquor industry, having previously worked as Sales Director for Bacardi Lion. Read more about Paul’s appointment on page 3, and Michelle’s appointment on page 4.
New Deputy Chair for drinks association board Following the drinks association’s May 23 board meeting, the following changes to the board were announced: Shane Richardson is now the Deputy Chair, replacing Neil Grant who still remains as an Executive Director. Prior to joining Coca-Cola Amatil as Managing Director, Alcohol and Coffee, Shane was the Managing Director of Campari Australia. He has also held a number of senior management roles within the Fosters business. Michael Ritoli is now an Executive Director. He has spent many years in the industry at CUB and CCA. Michael is General Manager Sales at Asahi Premium Beverages and has been in this role since 2012. Mark Powell is now an Alternate Director - turn to page 5 for more details. Page 2
the drinks association | June 2017
ILG joins the drinks association as a Category 1 Member the drinks association is proud to announce the Independent Liquor Group (ILG) has become its newest member. “It is my pleasure to advise ILG has joined the drinks association as a Category 1 Member effective May 1,” said Sandra Przibilla, CEO of the drinks association. “We welcome ILG and the ILG team to the membership and look forward to working with them.” ILG has been servicing the liquor industry since 1975. The member-owned co-operative wholesaler services hotels, bottle shops, licensed clubs, bars and restaurants across NSW and Queensland. Paul Esposito, CEO of ILG, has joined the drinks association board and attended his first board meeting on May 23. Esposito has been in the liquor and FMCG Industry for more than 30 years. Prior to joining ILG earlier this year as Chief Executive Officer, Paul spent 14 years with Coopers Premium Beverages. “As a co-operative whose primary purpose is service to its members, ILG is aligned with the Association’s mission in the provision of information and services to the Australian Liquor Industry,” Paul said. “This partnership will allow us to offer strengthened support to our members. We look forward to the various opportunities and benefits ‘Drinks at ILG’ will realise.”
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the drinks association | June 2017
Lion’s Michelle Pelizzari joins the drinks association board as an executive director Michelle Pelizzari, Lion Customer Director – Coles Liquor Group - has joined its Board as an Executive Director.
“I’m looking forward to playing a part in inspiring and enabling women to grow their careers and stay within the drinks industry,” she said.
“We extend a warm welcome to Michelle,” said the drinks association CEO Sandra Przibilla. “I know she will be an asset to the board moving forward.”
Among her proudest career achievements are helping shape the Australian retail beer category, working collaboratively with customers and tailoring solutions to meet their strategic needs and leading transformational change across the Lion business and teams.
Pelizzari has extensive liquor industry experience, including holding various leadership positions in account management and field sales during her 12 years at Lion. She previously spent 13 years working across the retail, sales and marketing divisions of Coles Liquor. “I think being appointed to the drinks association Board will definitely go down as one of my career highlights,” Pelizzari noted. Pelizzari hopes to positively influence, shape and raise awareness among leaders in the drinks industry in her role on the Board.
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“I’ve also met some incredible people across the industry and within Lion who have supported me with my personal growth & development,” she said. Pelizzari believes the drinks industry “is like no other”: “We are a socially diverse industry that encourages people to come together to connect and build strong business and personal relationships as well as enjoying the wonderful range of products available. It’s an ever-evolving industry that is exciting to be a part of, and a privilege to work in.”
the drinks association | June 2017
Mark Powell steps down as a director of the drinks association Following Mark Powell’s decision to step down as a sitting director and Executive Director, the drinks association wishes to thank him for his many contributions during the six years he has been in the role. Mark, who has been the National Sales Director for Lion Beer Australia since 2011, will move to being an Alternate Director of the drinks association board. “Mark’s support and assistance was invaluable during in the board’s transition from an operational board to a strategic board, leading the association into the future,” said the drinks association CEO Sandra Przibilla. “I would like to extend a huge thank you to him for all his hard work over the years.”
Naomi Kaplan joins the drinks team Meet Naomi Kaplan, the drinks association’s new communications assistant and videographer. Naomi has worked at both Mamamia and Star Observer. From July 1, production of content for drinks bulletin website and weekly newsletter will move in-house to the drinks association from Hip Media. Naomi will be assisting Communications Manager Alana House as she develops and further interconnects drinks bulletin with our various social media platforms to keep our members up to date with the latest drinks industry news.
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the drinks association | June 2017
Entries closing soon for the 2017 Adas! Don’t miss out on your chance to win at the Australian drinks Awards - less than two weeks until entries close! As the Awards enter their fifth year, the drinks association is gearing up to make them the most exciting and innovative yet. Entries opened on April 10 and the association has been impressed with the calibre of submissions received. It’s just a few weeks to go until entries close on June 9, so make sure your brands are in the running. Changes have been made to the judging and entry criteria, designed to help better determine the best entries and present the awards to the most deserving brands and products. For full details visit www. australiandrinksawards.com.au Unlike previous years, the shortlisting process for each award will be removed. Each entry, regardless of category, will go straight to a consumer panel. Each entry will receive an overall score. The winner will be the brand/product with the highest score. Along with these changes are revised requirements to entry criteria for some awards. Entries for the Best Sales Achievement Award must now be signed by both the submitter and the Sales Director for the brand. A representative of equal or higher position will also be accepted. Another large change this year is the determining criteria for the Best Social Media Presence Award. On top of last year’s information, there will also now be a consumer survey to evaluate the content of the social media presence. Facebook impressions for each entry will also play an important role in determining the winner for the Best Social Media Presence Award. “the drinks association believes these changes will build a better Australian drinks Awards”, says CEO Sandra Przibilla. “We would like to thank our members for their continued support and participation in making our awards show the most spectacular event in the industry.” The awards night itself has also been overhauled. This year the Awards ceremoney moves to the International Convention Centre Sydney, in Darling Harbour. The night will kick off with a theatre-style, seated presentation for all awards excluding Brand of the Year and Supplier of the Year. After the presentation, everyone will move to a pre-dinner cocktail party before being seated for dinner and the presentation of the two major awards. The awards will have a black and gold theme, while this year’s after-party will once again be hosted by our Corporate Partner StayinFront and feature a live big band. Page 6
the drinks association | June 2017
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ARE YOU READY FOR AUSTRALIAN DRINKS AWARDS 2017? www.australiandrinksawards.com.au #drinksawards
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the drinks association | June 2017
BevChain announces Matthew Sheridan as new CEO
BevChain has announced the appointment of a new CEO, Matthew Sheridan. Sheridan brings extensive logistics, beverage and retail experience to the role, having managed various pubs and hotels around Australia and the UK. He has also held positions at Coca-Cola Amatil, and more recently at Linfox Logistics as General Manager Retail for the Woolworths Group. Sheridan will commence as CEO on July 1, 2017. “Matt has strong experience in the beverage supply chain,” said Linfox Executive Chairman Peter Fox. “His experience overseeing significant national contracts has provided a firm understanding of
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the demands of manufacturers and retailers.” Matthew takes over as CEO from Kylie Fraser, who will return to Linfox Logistics as President FMCG. “Kylie has an impressive logistics career spanning more than 20 years,” Fox said. “Kylie has led BevChain for six strong years. In her time as CEO, BevChain has doubled its revenue while continuing to deliver outstanding supply chain solutions for its customers.” The drinks association wishes Kylie all the best in her new role and extends a warm welcome to Matthew. We look forward to continuing our relationship with BevChain as a Corporate Partner bringing key logistics services to our members.
the drinks association | June 2017
BevChain on track to deliver another successful AdAs It’s a big year for BevChain, with a new CEO and the news it will once again join the elite group of companies leading the success of the 2017 Australian drinks Awards. Josh Morris, Customer, Strategy and Transformation Manager at BevChain is excited to part of the celebrations once again. “BevChain is a long-time supporter of the Australian drinks Awards. As a key supply chain partner to many participants, BevChain takes great pride in seeing its customers recognised by the industry,” he said. “The night itself is a great opportunity for the industry to get together and let its hair down a little, get reacquainted with friends and associates across the drinks industry, and to celebrate the successes of the past year. “At BevChain we get a genuine burst of pride when one of our customers has a win. With supply chain execution being an important part of a brand’s success, we take our role in helping our customers get their brands into the market very seriously, so to see them recognised is a real thrill for us. 2017 will be no different, and we’ll be cheering our customers on again this year.” Have you booked your tickets to the liquor industry’s most prestigious awards night? Click here
TWE joins Global Volunteering Week
Employees from Treasury Wine Estates supported charities and not-for-profit organisations in their local communities in May as part of the company’s third annual Global Volunteering Week. As part of the initiative, employees take allocated volunteering leave to work with a wide range of charitable partners helping with activities such as cooking meals, planting trees, cleaning up litter and packing food hampers. “Our corporate volunteering program is one of the ways Treasury Wine Estates gives back to the communities in which we operate,” said Global Public Affairs Director, Cecelia Burgman. Organisations partnering with TWE for volunteering activities included: FareShare, Melbourne City Mission, Salvation Army, St Kilda Mums, Backpacks for SA Kids, Foodbank NSW, QLD, SA, WA & VIC in Australia; Ronald McDonald House NZ, SPCA, Marlborough District Council in New Zealand; The Crayon Initiative, Napa Food Bank, Enchanted Hills Camp in the Americas; Food Angel Kitchen, Second Harvest, Willing Hearts Soup Kitchen in Asia; The Vineyard Community Centre, Whiteley Retirement Village, Thames 21, in Europe.
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the drinks association | June 2017
Program announced for The Drinks Industry Show Giuseppe Minissale will offer insights on the issues impacting the retail liquor sector when he opens the innovation seminar sessions at The Drinks Industry Show. Minissale, President of The Australian Liquor Stores Association (ALSA), is giving an overview and highlights from the second annual ALSA-IRI State of the Industry Report, which examine at the key trends and patterns in Australia’s $17billon retail liquor industry. The findings focus on major issues in the market, the ongoing importance of premiumisation and the opportunities for retailers to prosper and grow in satisfying the needs of the changing consumer and marketplace.
David Paterson, Event Director with Exhibitions and Minissale’s presentation is just one of the free-to-attend Trade Fairs, the organisers of The Drinks Industry seminars in the newly released program for The Drinks Show, said: “This is a unique opportunity for the Industry Show. drinks trade to hear from leaders of the industry, network with your peers and have your say in the This year, the theme is Innovation, and every facet of future direction of the industry. the show reflects this. More than 20 Australian speakers will share their knowledge, discuss the future of the “As Australia’s leading trade drinks event, trade industry, provide skills development and insight into the visitors will be inspired to recognise their brand latest industry tools and best practice solutions for the value and find insight into how they can increase drinks industry. their customer base. Another key speaker will be Sven Almenning, Managing Director of Speak Easy Group and Founder of Australia’s largest consultancy agency, Behind Bars Industry Services. In an increasingly crowded market, it has never been more important to attract and engage with consumers. Having designed the multi award winning cocktail bar Eau de Vie in Sydney along with multiple small bars in Sydney and Melbourne, Almenning will share insights on how your business can stand out from the crowd.
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“The free exhibition will once again take place alongside the seminars and will give trade visitors the opportunity to see, compare and discuss the latest products and services in the drinks industry, all in an environment where you can do business face to face.” To register for the free exhibition or for more information, visit www.drinksindustryshow.com.au The Drinks Industry Show will be held at the Crystal Palace, Luna Park, Sydney, from June 26-27.
the drinks association | June 2017
Network breakfast - Jane Caro ‘Diversity in action’ Jane Caro will be guest speaker at the drinks association’s upcoming network breakfast, discussing “Diversity in Action” Caro wears many hats, including author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and award winning advertising writer. She has published books including “The Stupid Country: How Australia is Dismantling Public Education” co-authored with Chris Bonnor, “The F Word. How we learned to swear by feminism” co-authored with Catherine Fox, and “For God’s Sake! An atheist, Christian, Jew and Muslim battle it out” co-authored with Antony Lowenstein, Simon Smart and Rachel Woodlock. She is sought after as a speaker, MC and workshop facilitator by a wide range of organisations, in both the public and private sectors. She is a weekly regular on Channel 7 Weekend Sunrise and Mornings on Channel 9. Jane has appeared frequently on ABC’s Q&A, Sunrise, The Project, The Drum and Playbox. She is also a regular panellist on the ABC’s top-rating show on advertising “The Gruen Transfer.” She is a regular on radio and has filled in as host for RN’s iconic “Life Matters”. Jane Caro appears by arrangement with Claxton Speakers International
DATE: Tuesday, June 27, 2017 TIME: 7.15am-9.15am LOCATION: The Big Top, Luna Park, Sydney
Click here to book Page 11
the drinks association | June 2017
Date change: drinks association board & council meetings Make a note in your diaries - the drinks association board meeting and council meetings have changed dates in August. the drinks association Board meeting, Executive meeting, Women in drinks council meeting, diversity&inclusion@drinks council meeting have all moved from August 15 to August 23. Diary updates will be sent out shortly. The decision was made due to the meetings clashing with the AILSA conference in Canberra “Out of respect for a fellow association, the drinks association has rescheduled its events to later in the month,” explained CEO Sandra Przibilla.
A MESSAGE FROM HOPE Our former General Manager, Hope McMurdy, has sent a message to everyone in the industry who has supported her via GoFundMe. Hope has stepped down from her position to fight breast cancer for the second time. “I can’t tell you how humbled I am by all your good wishes, prayers, support and amazingly generous donations. It’s been a difficult 6 weeks or so, to say the least. There hasn’t been much time to come to terms with my diagnosis, we’ve been too busy going from crisis to crisis. Apart from the occasional low point, I’m managing to retain my sense of humour and my fighting spirit. I’ll touch base from time to time and let you know how I’m travelling. I thank you all, again, from the bottom of my heart. Keep me in your thoughts and prayers. Be kind to each other and hopefully we will catch up again soon. With much love and gratitude, Hope.” Click here to make a donation to her wellness fund
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the drinks association | June 2017
news Celebrating success with ANZGOG
Women in drinks is proudly raising money for its 2017-18 charity partner, ANZGOG.
appreciation for the money raised at its International Women’s Day event.
ANZGOG is the national peak organisation for gynaecological cancer clinical trials in Australia and New Zealand.
The second certificate was for Sandra herself, who took out the honour of No.1 Supporter for GO Step for Gynae in 2017.
Julijana Trifunovic, Project Manager Campaigns and Events, ANZGOG, dropped by the drinks association office recently to present two special certificates celebrating the partnership.
Sandra raised more than $7000 for the charity initiative, which involved walking 10,000 steps a day for 30 days in March.
the drinks association CEO accepted the first certificate on behalf of Women in drinks, in
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the drinks association | June 2017
Serendis Mentoring Program briefs mentees Women in drinks Mentoring Program mentee Hannah Sparks, from Hip Media, reports on the half-day leadership development module that kicked off the program in early May. It was fascinating to attend the Serendis workshop, designed to provide participants with the tools and framework to prepare for the WID Mentoring program. Launched by Women in drinks in partnership with Serendis Leadership Consulting, the Mentoring Program supports emerging leaders within the industry towards the next stage of their careers. Top executives selected from 10 companies including Coca-Cola Amatil, Carlton & United Breweries and McWilliam’s Family Winemakers will act as mentors for these women over the coming weeks, helping them to build key skills and the confidence to progress as leaders. The aim is to decrease the gender gap at executive levels in the workplace, with men still representing a much bigger percentage in early management through to CEO level. The latest statistics from the Federal Government’s Workplace Gender Equality Agency shows women make up just 27.4 per cent of management personnel across the nation. Yet research shows organisations with greater diversity perform better from both a human and financial perspective. Mentors too will develop new ways of thinking and inclusive behaviours through the program and by listening to their mentees. The 2017 program has attracted 58 participants who will now drive the conversation on inclusion and diversity across the industry. Mentees during the leadership development module
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highlighted some barriers to inclusion at executive levels. Among those mentioned were: not enough women putting their hands up for leadership roles; leaders within companies not being inclusive; women leaving to have children and returning to new team dynamics; and a lack of mentors. Statistics show men receive more support through informal mentors and sponsors within their organisations than women and that a mentor can be the difference between a person being considered for a job. This program will identify and fulfil the lack of mentorship for women and help participants grow an effective network across the industry. Mentees also identified during the session that inclusion and diversity must also be front of mind for all leaders to drive organisational change. Leaders must switch from a mentality of sticking to what has been done in the past to taking the time to seek out a different perspective. The program provides mentors and mentees with the following guidelines on how to lead inclusively: 1. Commitment to slow down thinking when it comes to judgement 2. Courage to give others the opportunity and provide an environment that allows them to fail 3. Transparency around decisions and processes affecting a team and broader business 4. Openness to invite and value different perspectives 5. Collaboration – seek contributions of others in a systematic way 6. Cultural intelligence – adapt behaviours appropriately Mentors and mentees will meet around six to eight times until October when all participants will come together again for a panel discussion around the results of the program.
the drinks association | June 2017
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the drinks association | June 2017
Drinks industry leaders join mentoring program Many of the drinks industry’s biggest names have joined the inaugural Women in drinks/Serendis Mentoring Program to champion diversity in their business. There are 58 participants in the 2017 program, from companies including Australian Vintage, BrownForman, Bacardi-Martini, Campari, Casella, CUB, CCA, Lion and McWilliams. The impressive list of mentors for the 2017 program are: Richard Jillings, N. Marc Satterthwaite, Cameron Tully, Tanya Marler, Jeff McWilliam, Ben Slocombe. Arindam Varanasi, Paul Gloster. Matt Tallentire, Kerrie Dewey, David Stingl, Greg Husband, Mark Powell, Nicole Stanners, Andrew McNamara, Scott Burton, Bill Webb, James Brindley, Rodney O’Connell, Peter Filipovic, Michelle Phipps, Tobias Hoogewerff, Sandra Chaplin, David Segreto, Sally Byrne, Brad Madigan, Judd Michel and Darren West. “It’s incredibly rewarding to see the level of support the drinks industry is giving the Serendis Mentoring Program,” said the drinks association CEO Sandra Przibilla. “the drinks association is thrilled to have joined with Women in drinks to bring the program to life and promote diversity of thought and leadership at a senior level in our member companies.”
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The executives gathered at North Sydney on May 18 to be briefed on the cross-industry program. Designed to help talented women develop their readiness for leadership roles, it will also give senior leaders and influencers in the industry insights into the benefits, enablers and barriers to women in their organisation and the sector. Maud Lindley, the founding director of Serendis Leadership Consulting, told executives at the mentors’ initial briefing they were “a room of change agents” who had the chance to challenge perspectives in the drinks industry and be advocates for inclusion. “Diversity will fail without inclusion,” she noted. Mentors will share their own experiences and learnings with their mentees, while also receiving insights on how to enable real cultural change within their organisations. Lindley urged the participants to be honest, open and non-judgemental with each other within the confidential framework of the program. The mentor briefing was followed by a joint mentee-mentor cockail event and panel discussion. Click here to view a video from the event.
the drinks association | June 2017
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the drinks association | June 2017
What ‘diversity in action’ means to Jane Caro
Jane Caro will be guest speaker at the drinks association’s upcoming network breakfast, discussing “Diversity in Action”. Caro wears many hats, including author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and award winning advertising writer. We asked her to give a few insights on how diversity has shaped her life and career. What are some of the most personally rewarding moments from your career? Winning my first advertising creative award – a Caxton in 1984. Getting a copywriter’s job at the hottest agency in Sydney in the 1980s – The Campaign Palace. Pioneering permanent parttime work for creatives in advertising after having my daughters. Being the first (and still only)
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female Chair of Judges for AWARD (Australian Art Directors and Writers Awards in 1997). Writing the most nationally and internationally awarded advertising campaign from Australia in 1994. Working with great directors like Ray Lawrence. Getting my first OpEd published. Leaving advertising to go out on my own. Getting a regular gig on The Gruen Transfer. Publishing my first book in 2007. Publishing my first novel in 2011. Publishing eight books (including a second novel and a memoir) to date. Instigating the Destroy the Joint twitter phenomenon. Coming third behind then PM Julia Gillard and journalist Anne Summers in the Daily Life Women of Influence awards. Making three documentary series with ABC Compass and one radio documentary series with RN Life Matters. Recently completing my third novel. Have your encountered diversity challenges in your career? How did you tackle them?
the drinks association | June 2017
I was always the only woman, or one of two women in the department as a creative in advertising. I was often the only woman in the meeting or on the committee. I always argued for more women to be exmployed and given chances. I always tried to write ads that treated women with courtesy and respect (still am - I was the writer on the recent Women’s AFL League launch ad). I am now recognised as one of Australia’s foremost feminists and I always speak up in support of women. What does “diversity in action” mean to you? Quotas. Without them we will get more lipservice but glacial actual change. What is your definition of a diverse workplace? All shapes, sizes, genders, races and backgrounds – including class. Seek out a diversity of voices and listen to them. What do you regard as the top diversity issues facing the Australian drinks industry? Same as every other industry – lots of women at bottom and middle, hardly any at the top and, of course, the wage gap. What advice do you give your daughters about the diversity challenges women still face in the workplace? Don’t be frightened by them, challenge them. Remember, every time you win something for yourself, you win it for every other woman striving to earn a living too. The breakfast will be held on Tuesday, June 27, 2017, at The Big Top, Luna Park, Sydney. Click here to book tickets. Jane Caro appears by arrangement with Claxton Speakers International
diversity&inclusion@drinks meets to discuss goals On May 23, the diversity&inclusion@drinks council held its third meeting since forming last year to discuss its strategies, pillars and goals. Around the table were Chair Denis Brown, Deputy Chairs Lucy Nandi and Ashley Powell and councillors Cathi Scarce, Angela Burgum, Matthew Taylor, Geraldine Joanes, David Stingl and Sarah Nichols. Denis noted that there are almost 500,000 people working in the drinks industry in Australia and the potential the council had to make the playing field more inclusive for all. The council agreed to move forward with four work groups to address the education of drinks association members with the value of diversity and inclusion; inspiring leadership and governance; addressing gender diversity in commercial leadership; and building diversity and inclusion tools for member adoption. Visit the diversity&inclusion website by clicking here.
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the drinks association | June 2017
Victorian Chapter of WID event: How to make the most of mentoring
The Victorian Chapter of Women in drinks invites you to their event, “A Mentoring Success Story.” Danni Casey and Stella Stavrou from Treasury Wine Estates will share how their mentoring experiences have influenced their careers. Danni runs one of the largest winery and packaging facilities in the world and credits much of her success to her mentor Stella.Together they offer advice on how you can use mentoring to help grow your career. TWE’s Managing Director Europe, SEAMEA & Global Supply Chain, Tim Ford will introduce the session.
When 7:30am (for an 8:00am start) - 9:00am Thursday, June 15, 2017 Where TWE, 58 Queensbridge St, Southbank Cost $30pp, includes a light breakfast Tickets are limited, get in quickly to avoid disappointment. Limited metered car parking available on street. Alternatively, parking is available nearby at the Crown Complex, Southbank.
Click here to book Page 20
the drinks association | June 2017
drinks CEO joins Women at Lion panel the drinks association CEO Sandra Przibilla was invited to be part of the latest panel discuss for the Women in Lion Program in May.
inspiring. Thank you! The Women at Lion program is a great initiative - congratulations to Lion and Jodie Littlewood.”
“Here at Lion we’re proud to support women in many ways. This year’s Women at Lion program heard from this talented external panel on the topic of ‘navigating your career with authenticity’,” a Lion spokesperson noted.
Lion host Littlewood said: “A big thank you to everyone involved in this fantastic program and to our external panel, you each provided great perspectives from your own personal journey incredibly valuable.”
“Special thanks to Westpac for donating the venue and a huge thanks to our panelists - above, left to right: Gill McLaren (Moderator), Yolanda Uys (Dan Murphy’s), Mary Stewart (Energetics), Sandra Przibilla GAICD (the drinks association), Caroline Eales (Westpac), Charlotte Stratton (GPT), Jodie Littlewood (Lion - host).”
A participant noted: “I thoroughly enjoyed the panel discussion... what inspirational women!” Przibilla had a wonderful time participating in the panel discussion and added her congratulations to Lion on its Women at Lion initiative.
Moderator McLaren said: “It was really inspiring to facilitate this panel discussion on leading authentically, true to your LinkedIn recently released its Top Companies 2017 values and who you are. Yolanda, Sandra, Caroline, Mary, list and ranked Lion as Australia’s best employer in Charlotte, your stories were open, honest, insightful and the drinks industry. Click here to read more.
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the drinks association | June 2017
Jessica Woodward: the big trends in digital We sat down with CCA’s new Head of Digital, Alcohol & Coffee, Jessica Woodward, to pick her brain on the future of drinks in the digital space. It was fascinating to get Jessica’s insights on how innnovations such as geo locating will revolutionise drinks marketing. Smart Company recently noted: “As customers are demanding enhanced personalisation, geo-location is one of the most exciting opportunities for marketers. “Want a user to do something when they’re in a certain area, visit a particular store, or scan a barcode or image? Geo-location could make it happen. Because of the level of personalisation and accuracy geo-location can provide, it’s the kind of technology that could differentiate customer experience and loyalty proposition from that of competitors.” Jessica has been living and breathing digital innovation since 2003, in both the UK and APAC markets. She has an agency and client side background and has worked on amazing brands including Audi, Warner Bros, Mars, Universal Pictures and Samsung. She was also CCA Head of Digital & eCommerce across its Australian beverages business for two years before stepping into her new role.
We want to better use of data and analytics to drive insights and optimise our go-to market plans for brands in this market. What are your immediate priorities in the role?
Here’s what she had to say:
I’ll be working in marketing to support brand teams in leveraging digital paid/owned/earned activations. I also plan on introducing better analytics and realtime reporting to our business.
What prompted CCA to appoint a Head of Digital for Alcohol & Coffee?
Have you discovered challenges that are particular to the drinks industry?
The business saw the changing market both from a consumer engagement and customer sell-through perspective and identified the need to better utilise digital tactics to drive growth.
Coming from the CCA beverages/soft drink business it is really interesting to understand the mix between on and off premise and to think about how sales and marketing tactics differ in these two channels.
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the drinks association | June 2017
I’m also looking at ways to leverage data to drive more effective marketing via time of day, day of week and geo-located targeting to reduce wastage. Ensuring we are promoting our brands responsibly and understanding the requirements from the industry is also really critical. What are some of the major ways digital is transforming the drinks industry? It’s creating the ability for social and influencers to drive trends in consumption, not just brands but also cocktails and food and beverage pairings. Do different platforms appeal to different demographics? Which digital mediums is CCA exploring? Totally, we cannot use a one size fits all approach for our brand portfolio as it is so vast and we have to engage with individual demographics effectively. We already have a strong social presence for a lot of our brands across Facebook and Instagram, but we are exploring how we can leverage platforms like Snapchat. It’s also vital to extend our reach in social by engaging key influencers and better utilising media partners. We are working with our retail partners to ensure we close the loop to sale and can optimise and collaborate with our content and social activations throught the path to purchase across their digital channels also. Digital advertising is taking increasing prominence for the drinks industry, is that true for CCA? Yes, with a lot of our target audiences being millennials and by understanding that mobile, digital and social is such a big part of their media
consumption mix – we are looking at increasing investment into digital to ensure we actively engage shoppers. It is really critical that we think about our ROI and clear benchmarks for any campaign we put to market, so are working on a strategic framework to evaluate any media opportunities to ensure a strong CTA and optimised path to purchase as part of our campaigns. What are some of CCA’s most successful digital initiatives? We work really closely with the Coca Cola Company and respect a lot of what they do in the consumer social media space, best practise reporting/ community management as well as best in class content creation. From a B2B perspective we have ramped up our ecommerce offering to deliver a frictionless experience for customers to order products from CCA. We have also introduced email marketing and actively contact 80%+ of our customer base via email and sms channels so we can keep them up to date on our NPD, promotions and also business service messages. What are the biggest digital trends for 2017? Definitely the continued importance of the customer at the heart of our business decisions to ensure we deliver the right experience for each individual need. This is of course enabled via data driven marketing and sales initiatives. I am personally really interested in the growth of machine learning and automation and how these trends will shape the future workplace of Australian businesses.
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the drinks association | June 2017
CCA wins 7-Eleven Supplier of the Year Congratulations to Coca-Cola Amatil on winning 7-Eleven’s Supplier of the Year. The event showcased suppliers who had provided outstanding support to the business in 2016. 7-Eleven Head of Marketing Julie Laycock told Convenience & Impulse Retailing that suppliers are integral to helping 7-Eleven realise its ambitions. “We set bold shared business goals to deliver growth, which has been achieved,” she said. “The commitment from CCA at all levels of our business has been excellent – thank you so much to all of the team.” A spokesperson for CCA said: “Over the last 12 months we worked to align with 7-Eleven’s key business priorities. So this award is great news and we’re honoured to receive it. Thanks to everyone at 7-Eleven for this recognition.”
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CCA also won the ‘Best New Product Launch’ for its Powerade Silvercharge. The other winners were: • Account Manager of the Year - Luke Golding, Active Display • Outstanding Branded Category Growth Initiative - Krispy Kreme Innovation Original Filled • Innovative Thinking - 7-Eleven Fuel App Product Development, Tigerspike • Outstanding Service Non-Merchandise Services - Voice of the Customer Dashboard, The Realise Group • Supply Chain Excellence - $2 Sandwich Campaign & Supply, Swire and Azura Fresh • Best Customer Experience - Slurpee $1 Launch Campaign, Leo Burnett • Best New Product Launch 7-Eleven Brand - 7-Eleven Still Spring Water 600ml, Nu-Pure (QLD, NSW, VIC) and Aussie Natural Water (WA)
the drinks association | June 2017
Business intelligence at your fingertips with BRANDPRINT®
the drinks association’s Associate Member Swigg Consulting has launched a new business intelligence tool that aims to deliver a range of actionable insights to Australian liquor suppliers. BRANDPRINT® incorporates over 20 years of liquor industry knowledge and analytical expertise, and has been developed to deliver immediate and measureable benefits to subscribers. Andrew Thomas, Director at Swigg is excited about the new platform. “Identifying and capitalising on sales opportunities remains the primary focus for liquor suppliers, and can assist retailers in making informed purchasing decisions,” he said. “That’s what BRANDPRINT® is designed to do! It delivers the ‘why’ of the sales results and identifies how to increase sales in the most effective way.” BRANDPRINT® works to bring together internal and external data sources into a visual and interactive online Hub.
dramatically increases usage rates without having to learn a myriad of software platforms. It enables users to easily evaluate their business performance, as well as make informed decisions to deliver better sales performance. Simple and intuitive to use, BRANDPRINT® can be accessed on both desktops and mobile devices, with reporting focused on the key drivers required to deliver results. Swigg has teamed up with Vision Wine Partners to introduce BRANDPRINT® to potential clients. To arrange a demonstration to see how BRANDPRINT® can enhance your business performance, call Nick Blair on 0424 140 571 or Mike Every on 0412 958 533. For further information visit www.brandprint.mobi or email info@brandprint.mobi
Having your key performance indicators in one place
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the drinks association | June 2017
3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers. Click here to view the infographic.
drinks bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.
drinks trade Want to know what drinks trade magazine can do for you and your business? Click here to view the infographic.
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the drinks association | June 2017
What our associate members can do for you ... A guide to the services provided by the drinks association’s associate members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Click here to learn more. Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more. Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more. Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more. Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.
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the drinks association | June 2017
IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more. Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more. The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.
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the drinks association | June 2017
Veritas Events Established in 1992, Veritas Events is a Sydney-based group of event planners specialising in creative solutions for corporate functions, conferences, incentive programs, team building and special programs. Veritas Events’ constant innovation creates unique experiences that both your business and your clients will always remember. Click here to learn more. BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. Ebiquity Ebiquity helps brands exploit the evolving marketing landscape to achieve business success. The company provides customised data analytics, online tools and consultancy services. It recommends optimisation strategies to improve clients’ performance throughout the consumer path to purchase, drawing on its unique expertise and objective data insights. Click here to learn more. GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more.
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the drinks association | June 2017
Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more. NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more. Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Click here to learn more. Blue Star Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services. The company partners with customers to deliver on their communication needs, ranging from a specific product or service through to a seamless integrated solution. Click here to learn more. Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global
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the drinks association | June 2017
network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.
SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service www.drinkslibrary.com.au. Click here to learn more.
the drinks association Credit Forum meets in South Australia the drinks association Credit Forum held its latest meeting at Pernod Ricard’s South Australian offices. Mark Rowley, Senior Analyst at Wine Australia, discussed “Global Wine Markets – State of Play”; while Des Munro, Director, BRI Ferrier, explored “Administrations in practice and current examples of PPSR issues”.
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the drinks association | June 2017
Below is an excerpt from our April monthly report; to access more information like this, contact us on 02 9415 1199.
RTD SALES FOR APRIL 2017 16 MAY 2017
MAT Sales in RTD Rise
MAT sales in the domestic RTD market were slightly higher in April 2017 than in April 2016 with 25,111,589 cases sold for the former compared to 24,573,738 for the latter.
2016/17
25,500,000
2015/16
25,000,000 24,500,000 24,000,000
23,500,000 23,000,000 22,500,000
22,000,000 21,500,000 21,000,000 (9L cases)
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Figure 1: Moving Annual Total ('MAT') sales of RTD in the domestic market
Bourbon Standard and Bourbon Premium continue to dominate domestic RTD sales with 26.73% and 23.07% of the market respectively. Bourbon Standard Bourbon Premium Rum Dark Vodka Other Distilled Scotch
Market Share 26.73% 23.07% 15.22% 16.76% 10.74% 5.05%
MAT Change % -3.40 5.50 7.00 2.00 21.30 -11.90
Liqueur Gin Rum Light Ouzo Brandy Tequila
Figure 2: MAT sales of RTD in the domestic market by market share and MAT change
02 9415 1199
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Market Share 1.41% 0.67% 0.31% 0.00% 0.00% 0.03%
MAT Change % -32.20 14.50 -12.10 0.00 0.00 -14.30
the drinks association | June 2017
Below is an excerpt from our April monthly report; to access more information like this, contact us on 02 9415 1199. SPIRITS SALES FOR APRIL 2017 16 MAY 2017
MAT Sales in Spirit Rise
MAT sales in the domestic Spirit market were significantly higher in April 2017 than in April 2016 with 7,683,085 cases sold for the former compared to 7,423,693 for the latter.
2016/17
7,900,000
2015/16
7,700,000 7,500,000 7,300,000 7,100,000 6,900,000 6,700,000 6,500,000 6,300,000
(9L cases)
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Figure 1: Moving Annual Total ('MAT') sales of Spirits in the domestic market
Scotch, Bourbon and Vodka continue to dominate domestic Spirits sales with 21.94%, 19.00% and 17.23% control of the market respectively
Scotch Bourbon Vodka Rum Liqueurs Gin
Market Share 21.94% 19.00% 17.23% 13.22% 10.65% 5.75%
MAT Change %
0 3.80 3.40 2.70 -2.50 20.10
Whiskey Apertifs Tequila Cognac Sambuca Schnapps
Market Share 4.14% 2.49% 1.91% 1.13% 0.46% 0.32%
MAT Change % 10.50 37.90 18.10 -4.30 10.60 -7.10
Figure 2: MAT sales of Spirits in the domestic market by market share and MAT change
02 9415 1199
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the drinks association | June 2017
Below is an excerpt from our April monthly report; to access more information like this, contact us on 02 9415 1199.
WINE SALES FOR APRIL 2017
16 MAY 2017
MAT Sales in Australian Wine and Imported Wine Fall
MAT sales in the Australian wine market were notionally lower in April 2017 than in April 2016 with 367,362,714 litres sold for the former compared to 372,724,126 for the latter. Meanwhile Imported wines recorded 16,786,261 sales in April 2017 compared to 18,826,963 in April 2016. 2016/17
20,000
2015/16
2016/17
400,000
2015/16
395,000
19,000
390,000
18,000
385,000 380,000
17,000
375,000
16,000
370,000
15,000
365,000
14,000
in '000L May
Jun
Jul
Aug
Sep
Oct
Nov Dec
Jan
Feb
Mar
Apr
Figure 1: Moving Annual Total ('MAT') Sales of Imported Wine
360,000
in '000L May Jun
Jul
Aug Sep Oct Nov Dec Jan Feb Mar Apr
Figure 2: MAT Sales of Australian Wine
MAT sales were down in White wine, while Red wine , Sparkling, Fortified and Other NES were up in the Australian market. Meanwhile sales in the Imported market grew in Champagne and Rose Table.
Imported
Market Share
MAT Change
Market Share
Change
60.96%
-1.4
White
46.63%
Champagne
22.47%
3.1
Red
39.30%
1.5
Sparkling
9.01%
-13.9
Sparkling
9.46%
1.5
-4.5
Red Table
4.47%
-71.4
Fortified
4.26%
0.0
Rose Table
3.09%
31.9
Others NES
0.34%
2.4
Fortified
0.01%
-94.6 Figure 4: MAT Sales of Australian Wine
Figure 3: MAT Sales of Imported Wine Australian White
Market Share
Australian Red
Market Share
Australian Fortified
Market Share
Dry White
23.99%
Shiraz
23.86%
Port
80.01%
Chardonnay
18.78%
Cabernet/Merlot
12.89%
Sherry
13.51%
Sauvignon Blanc
15.47%
Cabernet Sauvignon
13.69%
Dessert
3.06%
Semillon/Sauv Blanc
12.41%
Shiraz Carbernet
11.71%
Muscat
Pinot Grigio/Pinot Gris
2.69%
Dry Red
9.58%
Australian Sparkling
3.41% Market Share
Riesling
1.96%
Lambrusco
6.13%
Methode Champ
53.23%
Classic Dry White
2.13%
All Others
12.39%
Fermented
32.12%
Verdelho
0.84%
Merlot
6.15%
Carbonated
14.65%
Semillon/Chardonnay
0.60%
Pinot Noir
2.52%
Semillon
0.09%
Cabernet/Shiraz
0.88%
Viognier
0.09%
Classic Dry Red
0.21%
Figure 5: MAT Sales of Australian Wine in White and Red
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Australian
White Table
Figure 6: MAT Sales of Australian Wine in Sparkling and Fortified
the drinks association | June 2017
Below is an excerpt from our April report; to access more information like this, contact us on 02 9415 1199.
CIDER SALES FOR APRIL 2017 16 MAY 2017
MAT Sales in Cider Rise MAT sales in the domestic Cider market are moderately higher in April 2017 than in April 2016 with 10,935,108 cases sold for the former compared to 10,655,131 for the latter.
2016/17
11,500,000
2015/16
11,000,000 10,500,000 10,000,000 9,500,000 9,000,000 8,500,000 8,000,000 7,500,000
7,000,000 6,500,000 6,000,000 5,500,000 5,000,000 (9L Cases)
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Figure 1: Moving Annual Total ('MAT') sales of Cider in the domestic market
Victoria is the leader in the domestic Cider market with 30.41% of the market share compared to 21.84% and 21.46% for close contenders QLD and NSW/ACT respectively. NSW/ACT VIC QLD SA WA NT
VIC NSW/ACT QLD WA SA TAS NT
Market Share 30.41% 21.46% 21.84% 12.70% 9.90% 2.46% 1.22%
MAT Change % 7.90 3.00 9.30 -10.70 -3.70 -7.20 -4.90
TAS Figure 3: Breakdown of Cider MAT market share and MAT change Figure 2: Breakdown of Cider MAT sales by State
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the drinks association | June 2017
Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.
Active liquor licences as at May 2017
Top 10 banner groups percentage share of outlets Australian liquor retail market - April 2017
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the drinks association | June 2017
Upcoming drinks events WID council meetings June 27, 2017 August 23, 2017 October 25, 2017 November 13, 2017
Supply chain logistics forum
Credit forums June 14, 2017 July 19, 2017 August 16, 2017 September 20, 2017 October 18, 2017 November 15, 2017
drinks board meetings
June 27, 2017 October 25, 2017
August 23, 2017 September 20, 2017
WID events
CFO forums June 27, 2017 November 7, 2017
AdWatch workgroup August 3, 2017
Gen/legal counsel June 7, 2017 August 3, 2017
Trade survey WG October 18, 2017
Executive meetings October 25, 2017 November 29, 2017
Network breakfasts June 27, 2017 October 24, 2017
HRD forums June 27, 2017 November 7, 2017
drinks Awards September 7, 2017
Shopper tracker WG D&I@drinks meetings October 11, 2017
June 27, 2017 August 23, 2017 October 25, 2017
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