the drinks association | March 2017
Big changes for the Australian drinks Awards
the drinks association is celebrating the fifth year of the Australian drinks Awards in 2017 with a new venue and judging criteria. But some things about the AdAs won’t be changing: it will still be our industry’s premier awards night and a
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ll the latest drinks data on cider, spirits, wine and RTD on page 31.
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brilliant chance for the Australian drinks community to raise a glass to another year of achievement. Turn the page to read more about the new-look awards night, plus changes to entry criteria and the evolution of the judging process.
hopper Tracker presents its State of the Nation report at Network Brekkie, page 13.
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ew venue for the 2017 Australian drinks Awards, page 3. Page 1
the drinks association | March 2017
Welcome to the new-look Australian drinks Awards the drinks association is thrilled to announce the theme, host and venue for the 2017 Australian drinks Awards. Now in its 5th year, the Awards have become the drinks industry’s premier event. This year, the Awards ceremony moves to the International Convention Centre Sydney, in Darling Harbour. The ICC is a premier integrated convention, exhibition, and entertainment precinct. The night will kick off with a theatre-style, seated presentation for all awards excluding Brand of the Year and Supplier of the Year. After the presentation, everyone will move to a pre-dinner cocktail party before being seated for dinner and the presentation of the two major awards. “Using the fantastic resources provided to us by the
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ICC Sydney, the new format for the Australian drinks Awards will really help maximize the experience of everyone in attendance,” explains the drinks association CEO Sandra Przibilla. “Separating the awards presentation and dinner will put the spotlight firmly on the award winners and allow dinner to be enjoyed in a more social setting.” Michael Walton will return as host of the Awards. “the drinks association is excited to have Michael back as MC of the Australian drinks Awards,” says Przibilla. “He will bring a sense of cheer and warmth that will really bring the industry together to celebrate all we have accomplished over the last year.” The awards will have a black, red and gold theme, while this year’s after-party will once again be hosted by StayinFront and feature a live big band.
the drinks association | March 2017
Entries for this year’s Awards open on April 10, 2017. Don’t miss out on the Australian drinks industry’s biggest event of the year. Tickets are selling out fast. Join us for an unforgettable night on September 7. Click here for tickets.
Clockwise from left: the ICC ballroom; the Awards will have a black, gold and red theme; the exterior of the ICC; Michael Walton to host the Awards again.
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the drinks association | March 2017
Important changes to Australian drinks Awards judging process for 2017 the drinks association has announced some exciting changes to the judging process for the 2017 Australian drinks Awards. The changes are designed to help better determine the best entries and present the awards to the most deserving brands and products. The individual entry cost will be $495 plus GST. Entries will open from April 10 to June 9, 2017. Unlike previous years, the shortlisting process for each award will be removed. Each entry, regardless of category, will go straight to a consumer panel. Each entry will receive an overall score. The winner will be the brand/product with the highest score. Along with these changes are revised requirements to entry for some awards. Entries for the Best Sales Achievement Award must now be signed by both the submitter and the Sales Director for the brand. A representative of equal or higher position will also be accepted. All entries for Best Innovation must be a new brand/product/variant/pack format or packaging type that has been introduced into the market between the January 1, 2016 and March 31, 2017. Entries that have showed innovation during this time, but were released before or after aforementioned dates, will not be granted entry. Another large change this year is the determining criteria for the Best Social Media Presence Award.
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On top of last year’s information, there will also now be a consumer survey to evaluate the content of the social media presence. Categories in the survey will include: Impact, Empathy, Communication and Persuasion. Facebook impressions for each entry will also play an important role in determining the winner for the Best Social Media Presence Award. “the drinks association believes these changes will build a better Australian drinks Awards”, says CEO Sandra Przibilla. “We would like to thank our members for their continued support and participation in making our awards show the most spectacular event in the industry.”
the drinks association | March 2017
Welcome to 2017 Australian drinks Awards corporate partners Aon Hewitt and Blue Star The drinks association is proud to welcome corporate partners Aon Hewitt and Blue Star back to the exclusive line-up of businesses supporting the 2017 Australian drinks Awards. The drinks trade’s most prestigious awards evening celebrates excellence in the Australian drinks industry, and offers a professional, transparent and independent judging process entrants can use to measure themselves against their peers and obtain valuable feedback to take forward in their brand strategies.
Simon Wolnizer, Channel and Market Development at Aon Hewitt is also excited about continuing the company’s collaboration with the Awards. “We are thrilled to be continuing our Corporate Partnership with the drinks association in 2017,” he said. “We look forward to the awards night, where we will find out which brands have excelled this year, and enjoy celebrating their achievements.” Entries to the Australian drinks Awards open on April 10, 2017 and close on June 9, 2017.
AON Hewitt and Blue Star both play essential roles in that process.
Visit www.australiandrinksawards.com.au for more details on entry.
Matt Aitken, COO at IVE Group/Blue Star is looking forward to another big year of awards preparation.
Winners will be announced on September 7, 2017 at the International Convention Centre, in Sydney’s Darling Harbour.
“As a Corporate Partner, Blue Star is excited to be working with the drinks association on the Australian drinks Awards once again this year,” he said. “The awards celebrate excellence in the Australian drinks industry and we look forward to bringing another memorable event to life in September.”
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the drinks association | March 2017
Entries closing soon for Australia’s Wine List of the Year the drinks association is delighted to support the Australian Wine List of the Year Awards, together with fellow media partner Gourmet Traveller WINE. “The drinks association is proud to again be working with the Australia’s Wine List of the Year Awards as its official Trade Communications Partner in 2017,” said Sandra Przibilla, CEO, the drinks association. “Our not-for-profit association offers a portfolio of trade publications - including drinks trade - that reach in excess of 10,000 restaurants, hotels and clubs. Australia’s Wine List of the Year Awards are a wonderful opportunity to celebrate the achievements of sommeliers and venues as they enhance appreciation among diners of the amazing wines our country produces.” Judy Sarris, editor of Gourmet Traveller WINE said she is looking forward to seeing the same high standard of entries as in previous years, from venues big and small. “It is the quality not the quantity of wines listed we care about and we, therefore, urge any restaurant or bar with a worthwhile wine list to share it with us.” Grant Dickson, from fermentAsian, which took out the top award in 2016 (pictured right) said: “Winning the Wine List of the Year award has legitimised a less-than-conventional, narrative-based approach to listing and selling delicious wine. I’m sure that other sommeliers with a song in their heart and a fierce yearning to tell stories will be heartened by our success and feel more confident in submitting their offering.” Australia’s Wine List of the Year Awards founder Rob Hirst noted: “The combination again of our
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valuable long term Consumer Media Partner – Gourmet Traveller WINE and our valuable Trade Communications Partner – the drinks Association – is an ideal one, and it is great to also see with the entries each year, the continually growing focus on Wines by the Glass, Food and Wine Matching and also the renewed focus on the best of Regional Australian Wines!” Australia’s Wine List of the Year Awards has again assembled an extraordinary selection of outstanding local and international judges to maintain the integrity and independence of the Awards. The judging panel is headed by leading wine commentator Peter Forrestal as Chairman of Judges, with Deputy Chairs Toni Paterson MW and Jeni Port, and a long-term panel of 30 global industry figures. The panel reviews the wine lists for many qualities, including user friendliness, the quality of the wines and how well the list fits the style of the venue. There are a wide range of categories to cater for the styles of different venues large and small from Best Small Wine List – 50 or 100 wines, Best Restaurant List – City and Country, Best Hotel List, Best Pub List, Best Club List, Best Wine Bar List, Best Food and Wine Matching List, Best Wine by the Glass List and more. In 2017, Wine Australia will continue to promote the exceptional quality of Australian wine with their sponsorship of the ‘Best Listing of Australian Wines’ Award. The Award recognises the venues that celebrate our local winemakers and highlight the diversity of Australian wine. In 2016, Wine Australia extended the award to also include the Best Listing of ACT, New South Wales, Victorian,
the drinks association | March 2017
Rob Hirst, Judy Sarris and Sandra Przibilla with the 2016 winner of Australia’s Wine List of The Year.
South Australian, Western Australian, Tasmanian and Queensland Wines. Results will be published in the Aug/Sept 2017 issues of both Gourmet Traveller WINE magazine and drinks Trade magazine and all venues that receive one, two or three-glass ratings will all be awarded certificates, will feature on the Awards website, as well as gourmettravellerwine.com and on GT WINE’s tablet and iPhone apps. Entries close on Friday, March 10, 2017. Click here for more details.
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the drinks association | March 2017
Warm up your winter at the Drinks Industry Show The Drinks Industry Show is set to take place at the iconic waterfront Crystal Palace at Sydney’s Luna Park on June 26-27, 2017. The trade-only show gives professionals the opportunity to stay up to date with the latest trends, network with the industry’s finest and
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maximise opportunities do to business. It brings together producers, distributors and buyers from all areas of the drinks industry, providing unparalleled access to a wide range of decision makers responsible for the procurement of wine, beer and spirits.
the drinks association | March 2017
Proudly supported by HIP Media and in partnership with the drinks association, mixology demonstrations, master classes and taste testings will be the stars of the show over the two days.
Advantage Australia announces management changes
The Australian Bartenders Guild’s national cocktail & flair championships will also return for the second time.
Advantage Australia has announced that its Australian Managing Director, Rick Wilson, (below, left) is leaving the business.
Attendees can look forward to a tailored seminar program addressing key issues and challenges from across the drinks trade.
Rick had been with Advantage for three years.
“While it comes as huge disappointment to see him go, in many ways, it is a great acknowledgement Fiona MacDonald from the Wine Chronicles has been of the impact that Rick has had at Advantage,” said appointed to research and curate an informative John McLoughlin, Group Managing Director, Asia seminar program addressing key issues and challenges from across the drinks trade and looking into the trends Pacific (below, right). “I would like to personally thank Rick for his leadership of the business. I will be and opportunities that lie ahead in 2017. moving back into the operational role of MD to replace Rick, Alice Hutchin, and Allan Tremayne will “It’s critical for us to engage with hospitality principals, to inform and educate them on how we can help reduce remain in their roles as Client Directors, Sydney and Melbourne respectively. Leigh Wulff also remains their costs of doing business. Where better to do that, as Operations Director and will continue to support than the one-stop Drinks Industry Showl,” said Dave myself and the team. Clarke, Programme Manager, Metcash Advantage. Fred Jones, State Sales Manager for Asahi Premium Beverages added: “Asahi Premium Beverages is delighted to be a part of the Drinks Industry Show, and proud to showcase our award winning portfolio, including beer brands Asahi Super Dry and Cricketers Arms.” the drinks association will also hold several of its events at Luna Park to coincide with the Drinks Industry Show, including our Network Breakfast, Supply Chain Logistics Forum, CFO Forum, HRD Forum and a diversity&inclusion@drinks and Women in drinks joint session.
“Rick leaves with best wishes of myself and the business, and I trust that his work has added to your business as it has to ours.” Advantage, the industry leader in B2B performance benchmarking with its Advantage Report, is an associate member of the drinks association and a corporate partner of the Australian drinks Awards.
To find out more, visit www.drinksindustryshow.com.au and drinks events.
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the drinks association | March 2017
Two drinks companies on Top 100 Graduate Employers List
The Australian Financial Review’s list of Top 100 Graduate Employers, produced in association with graduate employment website GradConnection, has revealed where our nation’s new graduates want to work. Deloitte was the most popular choice, with 18% of graduates expressing a preference to work at the company. The rapidly rising star was ALDI, which jumped to fifth place on this year’s list, up from 37th last year. It was selected by 11% of graduates as a place they would like to work. Fellow retailers Woolworths and Coles trailed behind ALDI at no.15 and no.27 respectively (with 5% and 4% of the popularity vote). The Top 100 Graduate Employers list is created
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from the 37,497 graduates who are logged-in users of the GradConnection website. The ranking is calculated from the number of graduates who expressed interest in applying for a graduate job with a particular employer over the 12-month period to October 2016. Only employers who have advertised positions through GradConnection are included in the ranking for the Top 100 Graduuate Employers. Two Australian drinks companies made the list, Coca-Cola Amatil at no.47 and Diageo at no.100. “We’re delighted to feature in the Australian Financial Review’s List of Top 100 Graduate Employers as the highest-ranked beverages company,” CCA noted. “And with Diageo also making the list this year, we’re in good company.”
the drinks association | March 2017
Credit Forum explores Efic & unfair terms Another successful Credit Managers Forum was held at William Grant & Sons on February 15. Turks Legal Partner Liam Williams discussed unfair terms in small business contracts, while Leela Hanson from SME - Alliances & Advisors discussed how drinks companies can benefit from Efic. Attendees sampled Glenfiddich and The Balvenie whiskies and enjoyed a Hendricks gin & tonic. Wine Australia has renewed its partnership agreement with Efic, Australia’s export credit agency. The partnership aims to help Australian wine producers better understand how they can access the finance they need to maximise their export opportunities. Efic provides a range of export finance solutions to Australian small and medium enterprise (SME) exporters and those in an export supply chain. Wine Australia Chief Executive Officer Andreas Clark said, ‘With Australian wine exports and export opportunities on the rise in regions such as Northeast Asia, particularly China, it’s important that wine exporters are aware of all of their financing options. Find out how Efic’s Small Business Export Loan could help you grow your export business on 1800 740 557. More information about how to obtain Wine Australia approval to export wine shipments more than 100 litres, as well as Export Market Guides for 33 markets is available at www.wineaustralia.com.
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the drinks association | March 2017
Are you missing out on the best value ad spend overview data in the market? These one-page executive summaries are tailored to help you stay up to date on your drinks category across beer, cider, RTDs, spirits and wine. They include multi-year trends on category ad spend; top 5 spending brands by media type including TV, radio and print; ad spend at campaign level to understand the multiple messages currently in market; and the top 10 products by spend for the given quarter. the drinks association initially provided the quarterly reports as a 12-month trial as a provided service to members. However, like all businesses, we are facing increasing costs and to continue providing the reports we’ve implemented a fee-based structure. The yearly cost is just $475 + GST. We’ve included a sample of the latest total alcohol category snapshot below to give you a taste of what they offer. Interested? Contact Kathy Sloan on (02) 9415 1199 or kathys@drinks.asn.au Category Snapshot – Q4 2016
Total Alcohol Category Q4 – $16M Beer accounted for 52% category spend in Q4, as lead advertiser CUB holds 30% of top 15 brands Top 15 Alcohol Brands (Q4 2016)
$000’s
FTA TV* , Press, Radio
RADIO
$4
$3
PRESS
$3.0m
$2
TV
$1.6m
$1.5m
$1.3m
$1.3m $715k
$1
$711k
$609k
$570k
$388k
$362k
$340k
$221k
$257k
$216k
$0 Q4 saw significant growth within Cider and RTDs categories, with Cider spend reaching it’s highest point in 4 years
$MM
Total Alcohol category (Q4 2016)
$25
Beer
Spirits
Wine
RTDs
Cider
2016 Q3
2016 Q4
$20
$15 $10 $5 $0
2013 Q1
2013 Q2
* FTA Only includes all major metro channels.
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2013 Q3
2013 Q4
2014 Q1
2014 Q2
2014 Q3
2014 Q4
2015 Q1
2015 Q2
2015 Q3
2015 Q4
2016 Q1
2016 Q2
the drinks association | March 2017
Network breakfast The State of the Nation 2017
Shopper Tracker managing director Simon Ford will present the 2017 State of the Nation report at the drinks association’s Network Breakfast on March 22. Shopper Tracker provides independent and objective metrics of shopper behaviour and needs/perceptions in the off premise. It covers occasion and mission, category role, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling. Each year, 17,100 shoppers are interviewed, with a “State of the Nation” report produced at the end of each period. It’s designed to help you understand who your shopper is, what’s important in their choice of product and retailer and where to invest to maximise engagement in your brands. DATE: Wednesday, March 22, 2017 TIME: 7.15am-9.15am LOCATION: Crystal Ballroom, Luna Park, Sydney
Click here to book Page 13
the drinks association | March 2017
Two birthdays means two amazing new cakes at the drinks association ... the drinks association’s in-house baker Alison Herring has been hard at work creating two masterpieces for staffers’ birthdays. Receptionist Vicki Minter and Accounts Manager Michelle Coh-Chin were treated to sugary creations on their big days. In case you were having trouble guessing, Vicki’s cake (pictured right) is a jewellery tree, in honour of her love of accessories. Vicki commented: “The best fun I’ve had in years for my birthday at work today... a great team.” Michelle’s cake is a little easier to fathom: it’s feet in sandals, as Michelle is a fan of open footwear. The marshmallow toenails are genius.
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the drinks association | March 2017
news 10 tips for more inclusive communication in the workplace Here are some recommendations from The Diversity Council of Australia on how language can exclude people in the workplace. 1. Proper identification Always capitalise ‘Indigenous’ and ‘Aboriginal’ when you’re referring to Indigenous Australians.
6. Assumptions based on appearance Remember, someone’s appearance, accent or name is not a reliable guide to their being ‘Australian’ or not. Avoid asking someone where they are from and comments on the quality of their English. 7. Man, person or object? Using the term Chairman can reinforce the idea that leaders are always men. Chair, Chairperson, Convener, Coordinator, or Leader are preferable.
2. Better to ask than guess If you’re not sure what pronouns someone uses, it’s better to ask than to guess. The Victorian Equal Opportunity and Human Rights Commission has 8. Quiet prayer and meditation released a widely applicable guide on respectful In order to be inclusive of both believers and those who language relating to gender identity. may wish to take time during the workday for personal worship or reflection, the Tanenbaum organisation based 3. What does LGBTI stand for? in the US recommends calling spaces dedicated for LGBTI stands for Lesbian, Gay, Bisexual, this purpose “Quiet Rooms” (as opposed to “Meditation Transgender and Intersex but doesn’t include Room” or “Prayer Room”). the full range of sexual orientations and gender identities. Adding a plus sign (LGBTI+) can be 9. Why ‘Welcome to Country’? more inclusive. A Welcome to Country is a ceremony performed by Aboriginal or Torres Strait Islander people to welcome 4. Intersex? visitors to their traditional land. Inviting an elder to Intersex people are born with biological sex conduct this ceremony in person (and not pre-recorded) characteristics that don’t fit typical definitions of is the best way to show awareness of and respect for the male and female. It occurs in around 1.7% of connection these traditional custodians have towards the babies making it almost as common as red hair! land. It demonstrates a commitment to reconciliation. 5. Disability vs accessibility Shifting your focus from the person and their disability to the work environment’s accessibility ensures the focus is on providing a workplace that is inclusive of all people.
10. Where are her kids? “Why doesn’t Gladys Berejiklian have children?” The fact that reporters asked this of NSW’s first Liberal Premier in 2017 is a reminder of how women continue to be judged by standards that don’t seem to apply to men.
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the drinks association | March 2017
WID launches Serendis Mentoring Program
The inaugural Women in drinks Mentoring Program 2017 was launched by the founding director of Serendis, Maud Lindley, at Sydney’s Luna Park yesterday. Representatives from the drinks association member companies ALM, Bacardi-Martini, Brown Forman, Campari, Taylor’s Wines, Lion and McWilliams attended, along with Aon Hewitt, BPS Consulting, Metcash, and Touchstone Consulting. The Chair of Women in drinks, Jennifer Collins, and the Chair of diversity & inclusion @ drinks, Denis Brown, were also there to show support for the initiative. The structured Mentoring Program for the Australian drinks industry is aimed specifically at women looking to progress their careers to leadership level. The six-month experience will include interactive workshops, facilitated group discussions, 6-8 meetings between mentors and their mentees,
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plus a panel discussion where mentors answer mentees’ questions on career highlights, leadership development and gender diversity. Lindley noted that “diverse teams of non-experts perform better than non-diverse teams of experts” when it comes to positive outcomes in the workplace. She pointed out that diversity is a trigger that activates teams to “perspective-take more”, communicate better with fewer assumptions and more explanations, and be more innovative. The drinks association CEO Sandra Przibilla told the audience she hoped the 2017 Mentoring Program would be the beginning of many future programs facilitated by Women in drinks. To receive detailed information about the program and application process contact Bianca Havas on (02) 9371 2910 or at bianca@serendis.com.au. Applications for mentors and mentees are open until March 31, 2017. Click here to apply
the drinks association | March 2017
Left page: Maud Lindley & Hannah Sparks; Sandra Przibilla; Bianca Havas & Nicole Stanners. This page: Bradley Madigan, Cynthia Fernandez & Jeff McKenzie; Dimple Kaloya & Simon Wolnizer; Margherita Maini & Jacquie Shuker; Sandra Przbilla & Denis Brown.
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the drinks association | March 2017
Jennifer Collins appointed Women in drinks Chair
Congratulations to Jennifer Collins on being appointed Women in drinks council Chair. Jennifer has more than 20 years experience across the FMCG, pharmaceutical and liquor industries and is currently the Global Marketing Activation Director at Pernod Ricard, a role that sees her drive a portfolio of premium wine brands across 75 markets. She has also been an Alternate Director of the drinks association since 2013. “I’m delighted to accept this appointment, and thrilled to be working with the other council members, the drinks association board and management, and strategic partners to create and deliver the programmes and networks to achieve our industry goals. “ Jennifer said. “As an industry we have the opportunity to put ourselves at the forefront of driving change.
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“There is unprecedented dialogue across all sectors and industries around gender diversity - the benefits, approaches and experiences of individuals and organisations,” “I’m thrilled to have Jennifer on board,” said the drinks association CEO and acting Chair Sandra Przibilla. “She will lead well and continue the amazing work the Council has been doing to create a more diverse and inclusive drinks industry.” The Women in drinks council was established in 2014 when the drinks association saw a need to attract, retain and develop females in our industry. The council commissioned research by AON Hewitt that revealed female representation is lower in the drinks industry – from senior execs to senior management, and more generally in workforce participation - than other industries in Australia.
the drinks association | March 2017
Current statistics show that while 27% of senior executives in Australia are women, that figure drops to 2% in the drinks industry. In senior management the figures are 33% in Australia and 22% in the drinks industry. Among the exciting initiatives the Women in drinks board is driving in 2017 are an International Women’s Day event aligned with the global theme “Be bold for change”, which has attracted 450 attendees and sold out two weeks after tickets went on sale. The council has also launched a Mentoring Program for female executives working the Australian drinks industry, in association with Serendis Leadership Consulting. The program is a unique six-month experience that includes highly experiential, interactive workshops for mentees, facilitated group discussions with mentors and a rigorous matching process. Jennifer’s appointment as Chair of Women in drinks is effective February 1, 2017.
Five minutes with ... Jennifer Collins 1. What are your career highlights? Personal - managing the twists and turns of a career among two periods of maternity leave, and changing industries and employers during the first one. Business - working for amazing organisations such as Johnson& Johnson, GlaxoSmithkline and Pernod Ricard – all have amazing cultures, leading brands and a focus on innovation. The people that I’ve met in the industry – it’s great to maintain those relationships, even when they are working for competitors. People remember the personal impact you make. Campaigns, strategies and spreadsheets are long forgotten, but relationships aren’t. 2. How long have you been involved in WID? Since it’s formation in 2014. I joined WID to drive the agenda in the industry, give back to the industry and expand my own networks and contacts – both male and female - and to connect with upcoming talent. 3. Why is WID so important to the industry? It’s a platform for dialogue, celebrates the successes of women in our industry and explores attracting, retaining and developing female talent within the drinks association’s member companies and the wider drinks community. 4. What are your plans for the council in 2017? We have a cracking event on March 8 for International Women’s Day. In May, we kick off our mentoring program with partners Serendis, which is targetted at women who are looking to progress their careers to leadership level. We’re also working to establish chapters of WID throughout Australia. And we’re looking to build a successful membership model for WID.
Jennifer with fellow WID councillors Nicole Stanners and Sally Byrne.
5. What do you think is the biggest challenge facing women in the drinks industry? To be honest – ourselves. We hold ourselves back.
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the drinks association | March 2017
How you can get involved in GO Step for Gynae 2017 Australia’s peak national gynaecological oncology research organisation is the Australia New Zealand Gynaecological Oncology Group (ANZGOG). ANZGOG is a not for profit with more than 700 members working in 50 hospitals across Australia, working to find better treatments for women with a gynaecological cancer. “It is wonderful to have such an active women’s business community supporting ground breaking research into women’s cancers. We look forward to doing more together for gynaecological cancers and seeing the impact of those efforts on research. To have WID supporting us on International Women’s Day this year is absolutely fabulous” says Alison Evans (CEO ANZGOG). ANZGOG has two major community fundraising and awareness activities: GO Step for Gynae, and the Save the Box campaign. GO Step for Gynae is a “Get fit, have fun” fundraising activity where we ask everyone to take 10,000 steps a day for 30 days in March 2017, and get sponsored. Key ambassadors of the program include ultra marathon runner Heather Hawkins; TV celebrity, designer and model Annalise Braakensiek; and world champion athlete Jana Pittman. Each of these women have either been personally affected by a gynaecological cancer or someone close to them has. Their support helps raise awareness and much needed funds. The GO Step for Gynae challenge highlights the importance of women being active to reduce the risk of developing diseases including certain cancers. For example, obesity is a contributing factor to endometrial cancer which has risen by 22% in the
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past 20 years. The increasing rate of endometrial cancer coinciding with increasing obesity is being likened to a ‘tsumani’ by some gynaecological oncologists. Anyone can participate in GO Step for Gynae. To register as a team or individual, all you have to do is go to https://www.everydayhero.com.au/event/ GOstep2017 Our other fundraising initiative is “Save the Box” which was launched in September 2016 to help raise awareness and funds for ANZGOG research. This award winning campaign finally helped break the silence about these little known cancers. Over $100,000 has been raised to date with more than 40 well known Australians helping to promote the cause through social media. Fundraising activities included a Money Box Challenge, sponsorship, and sales of “Save the Box” t-shirts. More than one million people participated in the campaign on social media. ANZGOG enables large-scale clinical trials that span multiple hospitals to identify improved treatments for women with gynaecological cancer. Research to date has: >> defined the best chemotherapy regimens to reduce cancer and retain quality of life in ovarian cancer. >> increased the lifespan and wellbeing of women diagnosed with high-risk ovarian cancer. >> identified new treatments with fewer harmful sife-effects in endometrial cancer identified safer therapies for all gynaecological cancers. For more information contact Julijana Trifunovic at campaigns@anzgog.org.au
the drinks association | March 2017
step for Gynae
10,000 steps A day for 30 days 1 March - 30 April 2017
Raising funds for gynaecological cancer research.
Are you in? Registration opens 1 December 2016: everydayhero.com.au/event/GOstep2017
Raising funds for the Australia New Zealand Gynaecological Oncology Group (ANZGOG) Locked Bag M45 MISSENDEN ROAD NSW 2050 T | 02 8071 4880 enquiries@anzgog.org.au www.goforgynae.org.au ABN 69 138 649 028
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the drinks association | March 2017
Lion’s Jane Hill talks diversity & inclusion Women in drinks is hosting a panel discussion at its International Women’s Day event on March 8, focussing on “Bringing diversity and inclusion to life.” One of the panellists will be Jane Hill, Talent & Change Director at Lion. Here’s what she has to say about the issues being faced in our industry. Jane joined LION in 2003 as Global Marketing Director for its wine business. With over 20 years’ experience in Marketing, Sales and HR; Jane has built brands in Australia, the UK, the US and New Zealand in different businesses including KFC, Pfizer Pharmaceuticals, Schweppes-Cottee’s, Southcorp Wines and Lion. In all her roles, a deep understanding of people and what motivates them has been front and centre. Jane brings external, insight driven thinking and a deep understanding of people and organisations, particularly in the FMCG industry. In her current role as Talent and Change Director, Jane is responsible for ensuring Lion continues to lead the way on talent, attracting and retaining a diverse workforce and shaping an environment in which everyone flourishes. Recent initiatives include a change to Lion’s Reward Strategy, introduction of a new flexibility policy for Lion’s 7000 people and a leadership development program that is focussed on how to lead in complexity. We asked Jane to give her views on diversity progress in Australia and within the drinks industry ahead of her panel appearance.
high margins (before the crash in the next decade) • Working for Australian organisations – either family or public (versus having a head office on the other side of the world dictating your strategy.)
What are some of the personal highlights of your drinks career?
• The people I’ve worked with – the passion they have in the brands they sell, the categories they represent and the willingness they have to collaborate even with competitors.
• Being part of the wave of Australia wines taking on the world in the late 90s with huge success and
• Working across different drinks categories – wine,
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the drinks association | March 2017
beer, dairy & juice. • Working across different functions – marketing, sales and HR What is your definition of a diverse workplace? A diverse workplace is about visible and invisible differences where people bring their real self to work versus censoring their lives outside of work. A workplace that encourages different opinions and debates and where people are open to listening and learning from each other and questioning their assumptions and beliefs. How do diversity and inclusion differ? Diversity is about the different mix of people in an organisation. Inclusion is when diverse people (different gender, age, background –personal and professional) are able to make a positive difference to an organisation. In order to get the outcomes associated with diversity (better financial performance and improved wellbeing of people), you need both diversity and inclusion but I believe you need an inclusive organisation before you can successfully build a diverse one – so let’s rearrange the words to be Inclusion and Diversity. Have you encountered diversity challenges? What strategies have you used to respond to them? When I moved into wine I had a FMCG background and no wine experience. I took the time to listen and learn and made connections from previous work experiences so that my colleagues could understand the benefits of having someone with a different perspective to challenge the status quo and put the customers and consumer at the heart of our strategy. I did some additional study so I could speak their language and respect their craft. When I was in sales in the pharmaceutical industry, I
was in my 20s and selling to a much older and 90% male dominated customer group. I encouraged them to put themselves in the shoes of their shoppers (mainly females) and consider what they might be might be looking for and the messages and displays that would appeal to them. I stayed focused on how I could grow their business and the categories I represented versus just focusing on the brands I was selling. What do you think is the most pressing diversity issue facing the drinks industry? It’s not unique to the drinks industry but generally an unwillingness for Australian organisations to set diversity targets just as we have EBIT and market share targets. There seems to be a general unwillingness to believe the evidence about how diverse teams and organisations are more innovative, more profitable and more attractive for people to join and stay. There’s a concern that companies might not put the best person in the job if they have gender targets versus being courageous enough to acknowledge that unconscious bias does exist and despite women making up 50% of the population and over 50% of the graduate population, when it comes to hiring, unconscious or conscious bias kicks in (by men and women) and we get nowhere near equality. If we believe a truly meritocratic society would not be one in which men and women are equally represented, what we’re saying is that men are fundamentally better than women. And if we truly believe in meritocracy, we must also believe in diversity. In an ideal world, targets or quotes would not be necessary. In an ideal world, a true meritocracy, the most talented people would be put forward, and that would automatically mean diversity. But targets or quotas may be the only way of achieving equality and eventually, a world where quotas are obsolete.
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the drinks association | March 2017
Women leading the way at CCA
It’s great to see three dynamic women making their marks in new roles at Coca-Cola Amatil. Jessica McConnell (above left) is now Customer Marketing Manager, Alcohol & Coffee, after working with Coca-Cola Amatil since 2011. She will be working to develop innovative marketing plans and point of sale that will further enhance customer engagement and maximise instore presence delivering customer value and revenue growth. “I’m really excited to be a part of the Alcohol and Coffee team working with a great bunch of people on some pretty incredible brands and influential customers who are leading the way in the alcohol industry,” Jess said. Natalie Snow (above, right) has recently returned to Coca-Cola Amatil after a year of maternity leave, this time stepping into the role of Assistant Commercial Manager within the beer and cider team. Having started out her career working for government in science policy, Natalie later retrained as an accountant and was accepted into Coca-Cola Amatil’s graduate program in 2011. She spent two years in the
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beer and cider division, supporting the sales teams and looked after new product development within the cider category. “I’m really excited to work directly with our brewery this time around. I’m looking forward to helping optimise production. I’ll still be finance based but also production focussed,” she said. Natalee Rolfe (above, middle) recently joined the Alcohol & Coffee business in a newly created role as Senior Commercial Manager. She will take the lead in driving growth and sales within the Beer and Cider portfolios, as well as taking responsibility for leading the Business Planning and Analysis team. Over her 10 years at CCA, Natalee spent five years in finance and commercial roles and five years in national sales roles. She most recently worked for Amatil’s Australian Beverages business as Senior Commercial Manager for Strategy and Partners. “I’m looking forward to working with great people, in an exciting category, and on an area of the business that is a key growth platform for Amatil,” she said.
the drinks association | March 2017
3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers. Click here to view the infographic.
drinks bulletin Keep you finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.
drinks trade Want to know what the drinks trade magazine can do for you and your business? Click here to view the infographic.
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the drinks association | March 2017
What our associate members can do for you ... A guide to the services provided by the drinks association’s associate members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Click here to learn more. Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more. Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more. Fix Convenience Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis & reporting, product advice and product to market advice. Click here to learn more. Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.
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the drinks association | March 2017
IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more. Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more. The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet & CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.
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the drinks association | March 2017
Veritas Events Established in 1992, Veritas Events is a Sydney-based group of event planners specialising in creative solutions for corporate functions, conferences, incentive programs, team building and special programs. Veritas Events’ constant innovation creates unique experiences that both your business and your clients will always remember. Click here to learn more. BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins & profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. Coffee School Coffee School offers Australia’s best hospitality training courses, including Barista Coffee Art Courses, Bar & Cocktail Courses, RSG/RCG Courses, & RSA Courses, White Card Courses and First Aid Course Training in Sydney, Melbourne, Brisbane & Perth. Click here to learn more. Ebiquity Ebiquity helps brands exploit the evolving marketing landscape to achieve business success. The company provides customised data analytics, online tools and consultancy services. It recommends optimisation strategies to improve clients’ performance throughout the consumer path to purchase, drawing on its unique expertise and objective data insights. Click here to learn more. GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing
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the drinks association | March 2017
compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more. Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more. NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more. Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Click here to learn more. Blue Star Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services. The company partners with customers to deliver on their communication needs, ranging from a specific product or service through to a seamless integrated solution. Click here to learn more.
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the drinks association | March 2017
Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.
Let us know what you’re up to in 2017 We look forward to another productive year with our associate members. We appreciate the support you offer to the drinks association and its members. We’re thrilled to be working with you in 2017. Please touch base with Sarah Fairburn at sarahf@drinks.asn.au if you have any news to share about your business with our members. Do you know a company that would make a great associate member of the association? Tell them to call our Member Liaison Kathy Sloan on (02) 9415 1199 or email on kathys@drinks.asn.au
Take a look at drinks trade’s March/April edition This issue features Australian winemaker Neil McGuigan, the only person in the world to have been named Winemaker of the Year four times at the IWSC. There’s also a Special Feature on Diversity in the Australian Alcohol Industry. Across six pages, 14 individuals from bartending and retailing, to winemaking and brewing, to the more senior levels of the corporate world, explain what opportunities this industry offers and what the benefits of diversity are. The magazine explores the relevance of Sporting and Alcohol partnerships in today’s market and a report on the South Australian wine industry. Click here to view the digital edition of drinks trade.
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the drinks association | March 2017
Below is an excerpt from our January monthly report; to access more information like this, contact us on 02 9415 1199.
RTD SALES FOR JANUARY 2017 16 FEBRUARY 2017
MAT Sales in RTD Fall
MAT sales in the domestic RTD market were slightly lower in January 2017 than in January 2016 with 22,536,899 cases sold for the former compared to 22,784,897 for the latter.
2016/17
25,000,000
2015/16
24,500,000 24,000,000 23,500,000 23,000,000 22,500,000 22,000,000 21,500,000 21,000,000 (9L cases)
Feb
Mar
Apr
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Figure 1: Moving Annual Total ('MAT') sales of RTD in the domestic market
Bourbon Standard and Bourbon Premium continue to dominate domestic RTD sales with 23.93% and 25.24% of the market respectively. Bourbon Standard Bourbon Premium Rum Dark Vodka Other Distilled Scotch
Market Share 23.93% 25.24% 16.31% 15.61% 10.96% 5.23%
MAT Change % -8.30 2.80 4.90 -1.40 12.20 -13.60
Liqueur Gin Rum Light Ouzo Brandy Tequila
Market Share 1.59% 0.69% 0.41% 0.00% 0.00% 0.04%
MAT Change % -29.80 11.50 18.20 0.00 0.00 -8.00
Figure 2: MAT sales of RTD in the domestic market by market share and MAT change
02 9415 1199
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the drinks association | March 2017
Below is an excerpt from our January monthly report; to access more information like this, contact us on 02 9415 1199.
SPIRITS SALES FOR JANUARY 2017 16 FEBRUARY 2017
MAT Sales in Spirit Rise
MAT sales in the domestic Spirit market were significantly higher in January 2017 than in January 2016 with 6,952,182 cases sold for the former compared to 6,781,609 for the latter.
2016/17
7,900,000
2015/16
7,700,000 7,500,000 7,300,000 7,100,000 6,900,000 6,700,000 6,500,000 6,300,000
(9L cases)
Feb
Mar
Apr
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Figure 1: Moving Annual Total ('MAT') sales of Spirits in the domestic market
Scotch, Bourbon and Vodka continue to dominate domestic Spirits sales with 22.44%, 18.87% and 17.16% control of the market respectively Scotch Bourbon Vodka Rum Liqueurs Gin
Market Share 22.44% 18.87% 17.16% 13.61% 10.59% 5.06%
MAT Change %
0 0.50 -0.30 1.60 -2.30 21.70
Whiskey Apertifs Tequila Cognac Sambuca Schnapps
Figure 2: MAT sales of Spirits in the domestic market by market share and MAT change
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Market Share 4.12% 2.64% 2.03% 0.79% 0.42% 0.37%
MAT Change % 8.30 44.90 22.30 -2.00 4.50 -4.60
the drinks association | March 2017
Below is an excerpt from our January monthly report; to access more information like this, contact us on 02 9415 1199. WINE SALES FOR JANUARY 2017
17 FEBRUARY 2017
MAT Sales in Australian Wine and Imported Wine Fall
MAT sales in the Australian wine market were notionally lower in December 2016 than in January 2017 with 369,633,820 litres sold for the former compared to 373,689,473 for the latter. Meanwhile Imported wines recorded 17,098,965 sales in January 2017 compared to 18,562,464 in January 2016. 2016/17
20,000
2015/16
2016/17
400,000
2015/16
395,000
19,000
390,000
18,000
385,000 380,000
17,000
375,000
16,000
370,000
15,000
365,000
14,000
in '000L Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Figure 1: Moving Annual Total ('MAT') Sales of Imported Wine
360,000
in '000L Feb
Mar Apr May Jun
Jul
Aug Sep Oct Nov Dec
Jan
Figure 2: MAT Sales of Australian Wine
MAT sales were down in Fortified, Other NES and White wine, while Red wine and Sparkling were up in the Australian market. Meanwhile sales in the Imported market grew in Champagne and Rose Table.
Imported
MAT Change
Market Share
Australian
Market Share
Change
White Table
59.40%
-1.9
White
47.01%
Champagne
21.70%
2.7
Red
39.07%
-3.3 1.0
Sparkling
9.15%
-19.0
Sparkling
9.35%
2.2
Red Table
6.97%
-47.4
Fortified
4.26%
-0.5
Rose Table
2.77%
24.8
Others NES
0.32%
-6.5
Fortified
0.01%
-84.4
Figure 3: MAT Sales of Imported Wine Australian White
Market Share
Australian Red
Market Share
Figure 4: MAT Sales of Australian Wine Australian Fortified
Market Share
Dry White
24.52%
Shiraz
23.43%
Port
79.53%
Chardonnay
18.49%
Cabernet/Merlot
13.00%
Sherry
14.08%
Sauvignon Blanc
15.09%
Cabernet Sauvignon
13.51%
Dessert
2.92%
Semillon/Sauv Blanc
12.40%
Shiraz Carbernet
11.75%
Muscat
Pinot Grigio/Pinot Gris
2.56%
Dry Red
9.79%
Australian Sparkling
3.47% Market Share
Riesling
1.95%
Lambrusco
6.33%
Methode Champ
52.68%
Classic Dry White
2.17%
All Others
12.34%
Fermented
32.48%
Carbonated
14.84%
Verdelho
0.83%
Merlot
6.14%
Semillon/Chardonnay
0.59%
Pinot Noir
2.56%
Semillon
0.10%
Cabernet/Shiraz
0.93%
Viognier
0.09%
Classic Dry Red
0.22%
Figure 6: MAT Sales of Australian Wine in Sparkling and Fortified
Figure 5: MAT Sales of Australian Wine in White and Red
02 9415 1199
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the drinks association | March 2017
Below is an excerpt from our January monthly report; to access more information like this, contact us on 02 9415 1199. CIDER SALES FOR JANUARY 2017 16 FEBRUARY 2017
MAT Sales in Cider Rise
MAT sales in the domestic Cider market were significantly higher in January 2017 than in January 2016 with 10,996,482 cases sold for the former compared to 10,363,488 for the latter.
2016/17
11,500,000
2015/16
11,000,000 10,500,000 10,000,000 9,500,000 9,000,000 8,500,000 8,000,000 7,500,000 7,000,000 6,500,000 6,000,000 5,500,000 5,000,000 (9L Cases)
Feb
Mar
Apr
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Figure 1: Moving Annual Total ('MAT') sales of Cider in the domestic market
Victoria is the leader in the domestic Cider market with 29.67% of the market share compared to 22.15% and 21.39% for close contenders NSW/ACT and QLD respectively. NSW/ACT VIC QLD SA WA NT
VIC NSW/ACT QLD WA SA TAS NT
Market Share 29.67% 22.15% 21.39% 13.26% 9.81% 2.50% 1.22%
MAT Change % 13.00 11.20 8.20 -5.00 -5.60 -5.70 -7.70
TAS Figure 3: Breakdown of Cider MAT market share and MAT change Figure 2: Breakdown of Cider MAT sales by State
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the drinks association | March 2017
Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.
Active liquor licences as at February 2017
Top 10 banner groups percentage share of outlets Australian liquor retail market - January 2017
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the drinks association | March 2017
Upcoming drinks events WID council meetings March 21, 2017 May 23, 2017 June 27, 2017 August 15, 2017 October 25, 2017 November 13, 2017
Supply chain logistics forum
March 15, 2017 April 19, 2017 May 17, 2017 June 14, 2017 July 19, 2017 August 16, 2017
drinks board meetings
March 15, 2017 June 27, 2017 August 15, 2017 October 25, 2017
March 21, 2017 May 23, 2017 August 15, 2017 September 20, 2017
WID events
CFO forums
March 8, 2017: International Women’s Day
AdWatch workgroup March 16, 2017 August 3, 2017
Gen/legal counsel April 26, 2017 August 3, 2017
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Credit forums
March 29, 2017 June 27, 2017 November 7, 2017
Survey workgroup April 19, 2017 October 18, 2017
DBC reporting November 8, 2017
Executive meetings March 21, 2017 May 23, 2017 August 15, 2017 October 25, 2017 November 29, 2017
Network breakfasts March 22, 2017 June 27, 2017
HRD forums June 27, 2017 November 7, 2017
drinks Awards September 9, 2017
D&I@drinks meetings March 21, 2017 May 23, 2017 June 27, 2017 August 8, 2017 October 25, 2017