The Most Visionary Business Leaders To Watch In 2024

Page 1


MARKETING COORDINATOR (Americas)

Peter J.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Julia R.

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Sankalp K.

GRAPHIC DESIGNER

Mahadev P.

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

Pioneers of Tomorrow

Dear Readers,

WelcometothislatestissueofTheEnterpriseWorld,whereweshineaspotlightonTheMost VisionaryBusinessLeadersToWatchIn2024.Inaneradefinedbyrapidtechnological advancementsandevolvingmarketlandscapes,visionaryleadershiphasneverbeenmore crucial.Theseleadersnotonlyanticipatethefuturebutalsoactivelyshapeitwiththeir innovativethinkingandboldstrategies.

Thiseditioncelebratesthosetrailblazerswhohavepushedboundaries,disruptedindustries, andinspiredchangeonaglobalscale.Fromleveragingcutting-edgetechnologiesto championingsustainability,eachleaderfeaturedinthisissueembodiestheveryessenceof forward-thinkingleadership.Theyarenotjustleadingbusinesses;theyarecreatinglegacies thatwillleavealastingimpactontheworld.

Inourexclusiveinterviewsandfeaturestories,youwilldiscoverthestoriesbehindtheir remarkablejourneys,thechallengesthey’veovercome,andtheboldvisionsthatcontinueto drivetheirsuccess.Theseleadersexemplifyresilience,creativity,andadeepsenseof responsibilitytowardshapingthefutureoftheirrespectiveindustries.

Onthecoverstoryofthismagazine,wehavefeaturedMarkAngus,CEOofGenesisGlobal BusinessServices.Heleadsbusinessdevelopmentandgrowthstrategies,ensuringhighlevels ofclientandemployeesatisfaction.Mark’sleadershipstyleischaracterizedbyvisionary thinking,strategicdecision-making,andafocusonpeople.

Thankyouforjoiningusincelebratingtheseremarkablevisionaries

Onthecoverstoryofthismagazine,wehavefeatured MarkAngus,CEOofGenesisGlobalBusinessServices. Heleadsbusinessdevelopmentandgrowthstrategies, ensuringhighlevelsofclientandemployeesatisfaction. Mark’sleadershipstyleischaracterizedbyvisionary thinking,strategicdecision-making,andafocuson people.

Markcarefullyplansandimplementsthebusiness strategy,monitoringmarketchangestomakenecessary adjustments.Heprovidesstrongleadershipforthe organizationandteam,withthepurposeofmaking decisionsefficiently.Markalsocommunicatesregularly withshareholdersaboutfinancialhealth,profitability,and thecompany’svision.Balancingtheseresponsibilitiesisa continuouschallenge,butheapproachesitwith determinationandexpertise.

Throughouthisjourney,hehasfacedmanyobstaclesthat testedhisdetermination,buthehaslearnedtoview setbacksasopportunitiesforgrowthratherthanreflections ofhis,orhisteam’s,capabilities.Byreflectingonhis failures,Markhasgainedvaluableinsightsandreframed themassteppingstonestowardsuccess.

Inthe30yearssinceMarklaunchedhisfirstbusiness,he hasobservedsignificantchangesinthenatureandstyleof businessleadership.Herecallsbeingcalledtothe executiveofficesofelderCEOs(atthetenderageof21) andfeelingabitintimidated.However,thetraditional authoritativeandhierarchicalstructureshaveevolved. Leadersnowneedtobemorecollaborative,trustworthy, andinclusive,adaptingquicklytotheneedsofcustomers, employees,partners,andotherstakeholders.

10

MARK ANGUS

Secrets of Vatican City: Why This Tiny Country is a World Power

Department Store- Why Are They Still Relevant in the Ecommerce World ?

On Leadership, AI, and the Experience Economy

Leaders play a crucial role in the market research and consulting industry, especially within a global research, advisory, and strategy rm that focuses on the Experience Economy. They are responsible for directing market-changing aspects, forecasting ahead, and driving innovation. Leaders analyze large amounts of data to identify trends and offer strategic insights to help businesses improve customer experiences. Their expertise and visions are important for developing research methods, building client relationships, and ensuring the competitiveness of the company's services.

Mark Angus, CEO of Mark Angus, CEO of Genesis Global Business Services, is a well-known leader in this industry. He leads business development and growth strategies, ensuring high levels of client and employee satisfaction. Mark's leadership style is characterized by visionary thinking, strategic decisionmaking, and a focus on people.

MARK ANGUS (CEO)

COVER STORY

Entrepreneurial Drive

Markstartedhiscareerinchildren's literature,publishinghisfirstbook withLongmansattheageof16. Alongsidehispassionforwriting,he alsohadanentrepreneurialspirit, focusingoncreatingnewbusiness ventures.At21,helauncheda technologypublication,whichlater becamethewell-knownPCWorld franchiseforSouthernAfrica.

Overthenextfiveyears,Mark expandedhisworktoincludecustom magazinesforcompanieslikeIBM andMicrosoft.Eventually,hemoved intoproducingdigitalandtechnology marketresearchreports.In2008,he andhisteamwereaskedtopublish theSouthAfricanNationalBPO QuantificationReport,leadingthem intothebusinessprocessoutsourcing (BPO)sector.

Duringthistime,Markrealizedthe importantrolethattheBPOsector playsininternationaltradeand investment,aswellasincreatingjob opportunitiesformarginalizedgroups likeyouthandwomen.This realizationinspiredhimtofocuson theBPOsector,offeringconsulting andresearchservicestailoredtothe industryatglobal,regional,and nationallevels.

ATransformationJourney

In1993,Markestablishedhisbusinessas KnowledgeExecutive.However,in2018,ajoint venturewithGenesisAnalytics–thelargest impactandeconomicanalyticsconsultancyin Africa–resultedinasignificanttransformation. Thispartnershipledtoarebranding,andthe businesswasrenamedGenesisGlobalBusiness Services(GBS).Ayearlater,theylaunchedtheir B2Bmarketplace,GBS.World.

Today,GenesisGlobalBusinessServices,ledby Mark,isawell-knownglobalresearch,advisory, andstrategyfirmthatfocusesontheExperience Economy.Markandhisteamworkcloselywith clientsandpartnerstoaddresstheirspecific questionsandchallengesbyprovidingtailored demand-to-supply-sideanalysesandbenchmark reports.Theseinsightshelpincreating comprehensivego-to-marketactionplansand implementationservices,

includingresearchreports,qualitative-toquantitativeindexes,valuepropositions,and strategies.Primarily,theseinsightsaretailored todigitalandIT-enabledservices,andbusiness processoutsourcing&management(BPO/M). Theyalsoprovidepertinentawarenessof impact-sourcingprogramstocreatejob opportunitiesforyouth,women,andindividuals withdisabilities.

Mark'sdigitalplatform,,GBSWorld, operates asaresearch-centricverificationand certificationmatchmakingmarketplacefor globalbusinessservices.Ithostsover1,350 serviceprovidersandbuyers,servingasa valuableresourceformajorglobalorganizations suchasConcentrix,CCIGlobal,Deloitte, Microsoft,Merchants,Sigma,and Teleperformance.Theplatformprovides importantdatatoassistbusinessbuyersin identifyingsourcingopportunities,and shortlistingandselectingserviceprovidersand offshorelocations.Additionally,itsverifiedand certifiedauthenticationprogramthoroughly evaluatesserviceproviders,offeringbusiness buyersvalidatedprofilesanddata-driven matchmakingsolutions.

Valuable Indexes

As with Mark, various factors set Genesis Global Business Services' products and services apart from its competitors. The company offers a range of sector-focused, niche services, including market research, diagnostic services, and strategic consulting. It works closely with government stakeholders and investment promotion agencies to develop tailored strategies for specic countries and locations. It also runs demand generation programs to support growth, trade, and investment in the BPO/M, digital, and IT outsourcing sectors.

The company's research provides a comprehensive view, benchmarking demand-side statistics from executives in Europe, the US, and the UK with supply-side insights. The supply-side data assesses the capabilities, talent, scalability, and costcompetitiveness of various offshore and nearshore outsourcing locations in Africa, Asia, Eastern Europe, and LATAM. Genesis Global Business Services also produces four indexes focusing on BPO/M and digital/IT pay scales, pricing models, location competitiveness, and inclusive hiring/impact sourcing (the latter on behalf of the Thrive Association). These indexes are useful resources for buy-side executives and BPO/M service providers to inform their strategic objectives.

Key Career Milestones

Mark has had the opportunity to be directly involved in several projects & achievements:

Serving as chief analyst and strategist for over 44 global, regional, and national commissioned and syndicated BPO/M and ITO qualitative surveys and quantitative reports, value propositions, and country master plans

Co-founding the World Source Marketplace for Global Business Services (GBS.World)

Acting as chief analyst and project manager for Africa research reports and surveys covering 32 countries across the continent

Acting as a researcher and project director for global quantitative and qualitative research/surveys for specialist areas of GBS/BPO, including nance & accounting (F&A), digital and IT outsourcing (ITO), human resource outsourcing (HRO), procurement outsourcing, knowledge process outsourcing (KPO), and alternative legal services (ALS)

Serving as chief analyst for commissioned research, advisory, and strategic services for companies such as Deloitte, Genesys Laboratories, IBM, Innovation Group, Microsoft, WNS Global Services, and Webhelp (now Concentrix)

Presenting as a strategist, researcher, and futurist at numerous global conferences and events for organizations such as Customer 360, Customer Experience World, CxOutsourcers, Deloitte, Dimension Data/NTT, GT&BSC, Genesys, International Data Corporation (IDC), IT Web, Luxury Marketing Council, SAP, and WNS

Formerly holding positions as editor and publisher of the IBM Africa Magazine, Microsoft Africa Magazine, and PC World Southern Africa

Being a published author of a children's book at age 16, with a ctional series currently under review

COVER STORY

ProvidingStrongOrganizationalLeadership

Markcarefullyplansandimplementsthebusinessstrategy,monitoringmarketchangestomakenecessaryadjustments.He providesstrongleadershipfortheorganizationandteam,withthepurposeofmakingdecisionsefficiently.Markalso communicatesregularlywithshareholdersaboutfinancialhealth,profitability,andthecompany'svision.Balancingthese responsibilitiesisacontinuouschallenge,butheapproachesitwithdeterminationandexpertise.

Throughouthisjourney,hehasfacedmanyobstaclesthattestedhisdetermination,buthehaslearnedtoviewsetbacksas opportunitiesforgrowthratherthanreflectionsofhis,orhisteam's,capabilities.Byreflectingonhisfailures,Markhas gainedvaluableinsightsandreframedthemassteppingstonestowardsuccess.

Redening, rather than engaging with negativity

He Follows Three

Guiding Principles:

Focusing on highly impactful activities daily

Moving forward purposefully by maintaining faith in possibilities

Mark's leadership journey emphasizes the importance of perseverance, selfreection, and optimism in overcoming challenges and achieving personal and professional growth.

FromInspirationtoAction

RichardBransonisabusinessrolemodelforMark.Branson'ssuccess hasmotivatedhimtothinkambitiously,takestrategicrisks,innovate, andpursueentrepreneurshipwhileprioritizingpeopleandpurpose. Markhasstartedfivebusinessesandhasventuredintonewservices andproducts,drawinginspirationfromBranson.Headmires Branson'sworkethicandphilanthropicmindset,findingguidanceand motivationinhisexample.

EmbracingAIinsteadofResisting

Inthe30yearssinceMarklaunchedhisfirstbusiness,hehas observedsignificantchangesinthenatureandstyleofbusiness leadership.Herecallsbeingcalledtotheexecutiveofficesofelder CEOs(atthetenderageof21)andfeelingabitintimidated.However, thetraditionalauthoritativeandhierarchicalstructureshaveevolved. Leadersnowneedtobemorecollaborative,trustworthy,and inclusive,adaptingquicklytotheneedsofcustomers,employees, partners,andotherstakeholders.Markbelievesthatmodernleaders shouldpossessqualitiessuchasempathy,integrity,open-mindedness,

Finding Fulllment Beyond Success

self-awareness,anddiplomacywhilealso havingthevision,courage,andconvictionto innovateandintroducenewservicesand concepts.

Markbelievesthatbusinessleaderswillsoon faceseveralchallengesandopportunities. Firstly,theymustconfidentlyembraceand implementgenerativeAIinsteadofresistingit. Thisnextgenerationaltechnologicalwave shouldbeviewedasanopportunitytoelevate themselves,theirteams,andtheirjobrolestobe morestrategicandintelligent,ratherthan replaceable.Secondly,leadersneedtotransition frombeingsolelyfocusedoncompetitionand profitstoprioritizingpeopleandpurpose.This shiftshouldemphasizecollaboration,trust, ability,andcooperation.Additionally,theymust addresschangingworkerandcustomer expectationsbyincorporatingthetotalhuman experience(HX)withintheirorganizations..

Mark values spending time with family and friends, although his commitment to his work can occasionally pose challenges in doing so. He recognizes the importance of nding fulllment in addition to achieving success. Mark nds joy in combining work with leisure, particularly when working on projects in picturesque and unique settings like cruise ships, coastal areas, or mountain resorts, which inspire him. He continues to pursue his hobby of writing children's books and has recently rekindled this passion on the side.

Mark advises that there will be moments of self-doubt and questioning decisions, but it is important to persevere. He recommends staying focused on moving forward, even when the odds seem challenging. While some may doubt or question your abilities, Mark stresses the importance of staying committed to your vision and being able to encourage and cheer yourself onwards

Secrets of

Why This Tiny Country

DidyouknowVaticanCityisjustnamedasacity,butit’sactuallyacountry?It’sthesmallestcountryintheworld, onlyabout0.2squaremilesinsize.Eventhoughit’stiny,VaticanCityispackedwithhistory,amazingart,anddeep religiousimportance.It’sthehomeofthePopeandthecenteroftheCatholicChurch,makingitaspecialplacefor anyoneinterestedincultureandhistory

Inthisarticle,youwilllearnabouttherichandfascinatinghistoryofVaticanCity,someofitsinterestingfacts,anda briefguideonhowtoexploreit.

Where is Vatican City Located?

VaticanCityislocatedintheheartofRome, Italy.Itisanindependentcity-stateentirely surroundedbythecityofRome.

Key Events You Should Never Miss

Papal Audience

WhenvisitingVaticanCity, thereareafewkeyeventsyou shouldtrynottomiss:

EveryWednesday,youcanseethePopeinSt.Peter’sSquare duringaspecialgatheringwherehegiveshisblessing.

Easter Mass

OnEasterSunday,thePopeleadsabigmassinSt.Peter’s Basilica,followedbyaspecialblessingfromthebalcony.

Christmas Midnight Mass

OnChristmasEve,thePopeholdsamidnightmassinSt. Peter’sBasilica,whichisabeautifulandspiritualevent.

Canonization Ceremonies

ThesearespecialeventswherethePopedeclaressomeonea saint,heldinSt.Peter’sSquare.

Feast of Saints Peter and Paul (June 29)

ThisdaycelebratesthepatronsaintsofRomewithaspecial massinSt.Peter’sBasilica.

Vatican Museums Night Openings

Atcertaintimesoftheyear,theVaticanMuseumsstayopen atnight,givingyouachancetoexploreinaquietersetting.

Corpus Christi Procession

VATICAN CITY

ThiseventfeaturesareligiousprocessionledbythePope, startingatSt.JohnLateranandendingatSt.MaryMajor.

Angelus Prayer

EverySundayatnoon,thePopesaysashortprayerandgives ablessingfromthewindowoftheApostolicPalaceinSt. Peter’sSquare.

Palm Sunday Mass

ThismassmarksthebeginningofHolyWeek,withthePope blessingpalmbranchesinSt.Peter’sSquare.

All Saints’ Day Mass (November 1)

AspecialmassisheldinSt.Peter’sBasilicatohonorallthesaints.

RichandFascinatingHistory

VaticanCityhasahistorythat’sbothrichandfascinating,spanningoverathousandyears.Itservesasthespiritualand administrativecenteroftheRomanCatholicChurchandishometothePope.

ThehistoryofVaticanCitytracesbacktotheearlydaysofChristianity,withitssignificancebeginningattheburialsiteofSt. Peter,oneofJesusChrist’sclosestfollowersandthefirstPope.Overtime,thissitebecameSt.Peter’sBasilica,acornerstone oftheCatholicfaith.

Duringthe4thcentury,asChristianityspread,theVaticanbecameanessentialreligioushub.However,itsimportancesurged inthe14thcenturywhenthePopesreturnedtoRomeafterlivinginAvignon,France.Thismarkedthebeginningofthe Vatican’sriseastheheartoftheCatholicChurch.

In1929,itbecameanindependentstate,officiallyrecognizedasthesmallestcountryintheworld,bothinsizeand population,throughtheLateranTreatywithItaly.

Today,itisrenownedforitsculturalandreligioussignificance,housingtheVaticanMuseumsandtheSistineChapelwith Michelangelo’smasterpieces,andithasservedasapilgrimagesiteformillions.Itcontinuestobeasymboloffaithand history,influencingoverabillionCatholicsworldwide.

5 Foods You Must Try in Vatican City

Ifyou’replanningtovisitVaticanCitydon’tmissoutontryingthesefoods:

1. Pizza Margherita

WhyIt’sFamous:Thisclassicpizzaislovedforitssimple,fresh ingredientsanditsconnectiontoItalianhistory.

Ingredients:Ithasathincrustwithtomatosauce,freshmozzarella cheese,basilleaves,andadrizzleofoliveoil.Thered,white,and greencolorsmatchtheItalianflag.

2. Pasta Carbonara

WhyIt’sFamous:PastaCarbonaraisacreamyandcomfortingdish fromRomethat’squicktomakeandverytasty

Ingredients:It’smadewithpasta,eggs,PecorinoRomanocheese, pancettaorguanciale(Italiancuredmeats),blackpepper,and sometimesgarlic.Theeggsandcheesemakeacreamysaucewithout usingcream.

3. Saltimbocca alla Romana

WhyIt’sFamous:ThistraditionalRomandishisknownforits tendervealandrichflavors.

Ingredients:Itincludesvealcutletstoppedwithprosciuttoand sage,cookedinwhitewineandbutter.It’ssavorywithahintof sweetness.

4. Supplì

WhyIt’sFamous:Supplìarecrispyriceballsthatareapopular snackorappetizerinRome.

Ingredients:They’remadefromrisottoricemixedwithtomato sauce,cheese,andsometimesmeat,thenshapedintoballs,breaded, anddeep-fried.

5. Tiramisu

WhyIt’sFamous:TiramisuisapopularItaliandessertwithlayers ofcoffee-soakedladyfingersandcreamymascarponecheese.

Ingredients:Ithaslayersofcoffee-soakedladyfingers, mascarponecheese,eggs,sugar,andasprinkleofcocoapowderon top.

10 Interesting Facts About Vatican City You Didn’t Know

Ifyou’replanningtovisitVaticanCitydon’tmissoutontryingthesefoods:

Ÿ It has a population of around 800 people, but only about 400 are residents.

Ÿ It is the residence of the Pope, the spiritual leader of the Roman Catholic Church.

Ÿ Latin is the ofcial language of Vatican City, but Italian is commonly spoken in daily life.

Ÿ It became an independent state in 1929 through the Lateran Treaty between the Holy See and Italy.

Ÿ It is recognized as a UNESCO World Heritage Site due to its historical and cultural signicance.

Ÿ Home to the largest church in the world, St. Peter’s Basilica, which is renowned for its stunning dome.

Ÿ The Vatican Museums feature one of the world's largest art collections, including masterpieces by Michelangelo and Raphael.

Ÿ The Vatican’s Swiss Guards, established in 1506, are responsible for the Pope’s security and ceremonial duties.

Ÿ It uses the Euro as its currency, although it is not part of the European Union.

Ÿ It has its postage stamps, which are highly collectible due to their rarity and unique designs.

Conclusion

VaticanCitymaybethesmallestcountryintheworld,butit’sfullofamazinghistory,culture, andspirituality.Eventhoughit'stiny,ithasahugeimpactasthecenteroftheCatholicChurch. Fromitsrichpastandimportanteventstoitsdeliciouslocalfoodsandfascinatingfacts,there’s somuchtodiscover.Ifyougetthechancetovisit,you'llfindthatVaticanCityoffersaunique andmemorableexperiencewithstoriesandtreasuresaroundeverycorner

DEPARTMENT STORE

Why Are They Still Relevant in the E-commerce World?

Online shopping is the go-to mantra for people in today’s digital world, but this boon in technology has raised the question whether department stores are still relevant in today's time. Yet, these large stores have found a way to adapt and succeed despite the competition from online shopping. Imagine walking into a lively store that offers everything you need, from everyday household products to fashionable trendy clothes, all in one place. In this blog, we will learn more about the departmental store, its history, types, features, and challenges it faces in this digital age.

WhatisaDepartmentStore?

Adepartmentstoreisatypeofretailshopthatsellsa varietyofproducts,allorganizedintodifferentsections calleddepartments,witheachdepartmentfocusingona specifictypeofproduct.Itoffersawidevarietyofgoods andservicestoappealtomanytypesofshoppers.These storesbecamepopularinmajorcitiesduringthemid19thcenturyandchangedthewaypeopleshop,aswell ashowtheyviewserviceandluxury

IntheUS,itiscommonfordepartmentalstorestohave ‘everythingunderoneroof,’fromsmallitemstolarge typesoffurniture.Somewell-knowndepartmentalstores intheUSareWalmart,Target,andMacy’s.

Today,departmentalstoresofferallkindsofproducts, evenfoodandbooks.Indiscountdepartmentstores, customersusuallypayatthefrontofthestore,while moreupscalestoreshavesalescountersineach department.Somearepartoflargerretailchains,while othersoperateindependently.Sincethe1980s,these storeshavefacedtoughcompetitionfromdiscount retailersand,evenmoresosincethe2000s,fromonline shoppingsites.

HistoryofDepartmentalStores

Thehistoryofdepartmentstoresdatesbacktothemid-19th century.Oneoftheearliestexamplesofthesestoresis Bennett'sinDerby,whichshowcasedmanyofthefeatureswe associatewithdepartmentalstorestoday.Theterm "departmentalstore"itselfemergedinthemid-1880s, coincidingwithadvancementsinmasstransportation,suchas trolleys,whichmadeiteasierforcustomerstovisittheselarge retailspaces.

Duringthistime,thesestoresstartedtoadoptamoreorganized layout,offeringawidevarietyofgoodsunderoneroof.This conceptallowedshopperstofindeverythingtheyneededin oneplace,fromclothingtohouseholditems.Someofthewellknownstores,likeMarshallField'sinChicagoandJohn Wanamaker'sinPhiladelphia,competedforthetitleofthe mostprestigiousdepartmentalstoreinAmerica.

Overtheyears,thesestoresbecameculturallandmarks, especiallyinurbanareas.Apartfromshopping,thesestores alsoservedassocialhubswherepeoplegathered.Thedesign andatmosphereofthesestoreskeptgrowingtomeettheneeds oftheconsumers.

Characteristics and Features of Department Stores

A departmental store offers several features, some are listed below.

Modern departmental stores offer many services and aim to provide excellent service to consumers.

These stores are usually found in the center of a city, making it easy for many people to visit.

Because they are large, these stores are often set up as companies run by a board of directors. A managing director oversees everything, with help from a general manager and department heads.

Departmental stores buy products directly from manufacturers and have their own warehouses. This helps cut out unnecessary middlemen between the producers and customers.

A central purchasing department makes all buying decisions, while sales happen in different store sections.

Types and Examples of Department Stores

Departmental stores are convenient for consumers but they come in various types. Here are some of the main types.

Discount Stores

Theseareretailchainsthatsellproductsatlowerpricesthanregularstores.Theyofferawide varietyofitemsandprovidediscountsforbuyinginbulk.SomeexamplesareTargetandWalmart.

Off-Price Stores

Thesestoresareusuallyownedbyabrandoragroupofbrands.Here,customerscanfind discountedproductsbecausetheybuydirectlyfromthemanufacturer.Thesestoresoftensell itemsthatareoutofseasonoroverstocked.SomeexamplesareTJMaxx,Marshalls,Burlington, andRossDress.

Outlet Stores

Outletstoresaresmallershopsownedbyasinglebrand.Theyfocusonlyonthatbrand’s productsandusuallyhavealargerselectionofthoseitemsthanregularstores.Forexample,a NikeoutletwillhavemoreNikeproductsthanatypicalstorethatalsosellsNike.Customerscan oftenfindadditionaldiscountshere.AnotherexampleisanAdidasOutlet.

Junior Department Stores

Juniordepartmentalstoresaresmallerstoresthatsellhigh-priceditemsnotfoundinregular shops.Eachsectionofthestorerunsindependentlywithitsowncheckout,butthewholestoreis stillmanagedbyonecompany.ExamplesofthisstoretypeareBloomingdale’sandNordstrom.

Category-Specific Stores

Category-specificstoresfocusononetypeofproduct,likeclothing,beautyitems,electronics,or books.Forexample,Toys"R"Usisastorethatspecializesintoysandchildren'sproducts.These storescarryawiderangeofitemsintheircategory,likegroceriesorbabysupplies,butdon’tsell anythingoutsideofthatcategory

Warehouse Stores

Warehousestoresaresomeofthe largeststoresandalsoserveas storageforvariousbrands.Theysell productsinbulkandoftenrequirea membershiptoshopthere.Costco WholesaleandSam’sClubisawellknownexampleofawarehousestore.

Advantages of Having a Departmental Store

• Departmental stores are usually located in busy areas, which helps them draw in a lot of customers, especially during peak shopping times.

• By offering a wide variety of products all in one place, departmental stores make it convenient for customers to nd everything they need without having to go to multiple stores.

• Department stores aim to provide excellent services to their customers. This includes home delivery, taking phone orders, offering credit options, and providing facilities like restrooms, phone booths, restaurants, and salons.

• Departmental stores can invest a lot in advertising and promotions, which helps them boost their sales and attract more customers.

Challenges Departmental Stores Faces

• Because department stores are so large, it's hard for staff to give individual attention to each customer.

• These stores spend a lot of money on services, which makes their operating costs high. This can lead to higher prices for products,

• making them less affordable for people with lower incomes.

• With high costs and large inventories, department stores can face signicant losses. For instance, if customer preferences change or fashions go out of style, they may have to sell outdated items at a discount to clear out stock.

• While department stores are often in busy areas, this can make them less convenient for quick purchases or for people who prefer to shop at nearby smaller stores.

Despite the rise of e-commerce, department stores are still thriving in the retail sector. Their ability to offer a wide variety of products, coupled with exceptional customer service, makes them a desirable shopping destination for many consumers. In the future, departmental stores that embrace sustainability and technology will have higher chances to survive among their competitors.

From Local Startup to Worldwide Leader : The

TheDid you know Amway started in a tiny basement in Ada, Michigan? It began by selling cleaning products but quickly grew into a major global company. Now, it sells over 450 products, including health and beauty items, and operates in more than 100 countries. With yearly sales over $8 billion, it is famous for its great products and helpful community projects. Learn how this small start became a big success story!

In this article, you will learn about Amway’s history, challenges, marketing strategies, and inuence on the global market.

Brand History of

Amway was started in 1959 by Rich DeVos and Jay Van Andel in Ada, Michigan. They wanted to create a company where people could sell products directly to others and build their businesses. They named it “Amway” to reect their vision of the “American Way.”

At rst, it sold cleaning products, but soon it added more items like vitamins and beauty products. By the 1970s, it began selling its products in other countries. One of their key products, Nutrilite vitamins, became very popular.

In the 1980s and 1990s, it continued to grow and started selling online. They also introduced new brands like Artistry for skincare.

In the 2000s, it focused on making it easier for people to buy products online and start their own businesses through digital tools.

Today, it is a global company, operating in over 100 countries. It helps people become entrepreneurs and offers a wide range of products, from health and beauty to home care.

HowIstheAmwayDifferent FromOthers?

Amwayisuniquebecauseitsells productsdirectlythrough distributors,notinstores,giving youpersonalizedadvice.Youcan startyourownbusinesswithit, sellingawiderangeofhighqualityitemslikehealth supplementsandbeautyproducts. Withapresenceinover100 countries,itoffersglobalreach andsupport.Theyfocusontopqualityproductsandsustainability, usingeco-friendlypractices.Plus, theyprovidetrainingtohelp distributorssucceed.

HowDoesAmway’sDirect SellingModelWork?

Itsdirectsellingmodelconnects customerswithindependent distributorswhosellitsproducts directly,insteadofthroughstores. Distributorsgivepersonalized adviceandbuildrelationships withcustomers.Theyearnmoney basedontheirsalesandthesales madebyotherstheyrecruit.

Here’s how it works in simple terms:

Distributors:

Instead of selling products in stores, it relies on people called distributors. These are individuals who sign up with it to sell its products directly to others.

Personal Sales:

Distributors buy products at a discount and then sell them to customers, often through personal meetings, online, or in small events.

Building a Team:

It can also recruit others to join as new distributors and earn money not just from its sales but also from the sales made by its recruits.

Earning Money:

It makes money in two main ways:

Earn a prot from selling products to customers. Receive bonuses based on the sales made by their team of recruits.

Training and Support:

It provides training and support to help distributors learn how to sell products effectively and grow their business.

What Are the Challenges Faced by Amway?

Itfacesafewchallengeswithitsbusinessmodel.Somepeoplecriticizeitsdirectsellingmethod,thinkingitmightbea pyramidscheme.Keepingproductqualityconsistentandmanagingalargenetworkofdistributorscanbetough.Thecompany alsohastodealwithdifferentrulesinvariouscountriesandcompetewithmanyotherbrands.Skepticismaboutmulti-level marketing(MLM)candamageitsreputation,andhighturnoveramongdistributors,alongwitheconomicchanges,affects salesandrecruitment.Additionally,therearemisunderstandingsaboutproductqualityandlegalissuestohandle.

5 Interesting Facts About Amway You Didn’t Know

It has been a major player in the direct selling industry for decades, known for its wide range of products and unique business model. From humble beginnings to becoming a global powerhouse, Amway has built a strong reputation for quality and innovation. But beyond the surface, there are some surprising details about this company that many people don’t know.

1 2 3 4 5

Here are 5 interesting facts about it that

might surprise you:

It sells more than 450 products, including vitamins, beauty items, and home goods. This diverse range allows them to cater to various customer needs and preferences, reinforcing their extensive market reach and adaptability.

It makes over $8 billion in sales each year. This success story reects the company’s robust global network and the loyalty of millions of distributors and customers who believe in its products and business model.

They sponsor the Amway Center in Orlando, Florida, where many sports and events happen. This sponsorship not only boosts their brand visibility but also connects them with a wide audience through popular events held at the center.

They were the rst to make a liquid laundry detergent that works in all types of washing machines. This innovation showcased their commitment to practical solutions and set a new standard in the industry.

It has earned several prestigious awards, including the Direct Selling Association (DSA) Award for excellence, the Best Practices Award for innovation, and the Consumer Choice Award for product quality. The company has also been recognized with Green Business Awards for its commitment to sustainability and eco-friendly practices.

Startingin1959andnowselling450productsinover100countriesshowshowmuchAmwayhasgrown.Whatbeganasa smallbusinessinabasementhasbecomeahugeglobalcompany.Itsfocusonqualityandsupportforsellershasmadeitabig nameindirectselling.Eventhoughithasfacedmanychallenges,itcontinuestosucceedandhelppeopleallovertheworld.

CUSTOM PRODUCTS the power of

PRODUCTS IN BRANDING of promotional

Custompromotionalproductshavebecomeincreasinglypopularamongbusinesses aimingtoenhancetheirbrandrecognition.Thesepersonalizedproductsnotonlyserveas marketingtoolsbutalsoleavealastingimpressiononpotentialclients.Inthisblogpost, wewillexplorethesignificanceofusingcustomitemsforbrandingandhowtheycanbe leveragedtoamplifyyourbusinessinfluence.

10BenefitsofUsingCustomPromotionalProductsinBranding:

1.BuildingBrandIdentity

Establishingabrandidentityisessentialforanybusinessstrivingtodifferentiateitselfin amarket.Promotionalcustomproductsofferanopportunitytoreinforceyourbrand’s imageandvalues.Byincorporatingyourlogo,tagline,andcolorschemeonitemslike pens,keychains,orapparel,youcanboostyourbrand’svisibilityandmemorability.

2.UnforgettableMarketing

Conventionaladvertisingmethods,suchasbillboardsorTVads,oftenhavelimited reach.Theyarequicklyforgottenbyconsumers.Custompromotionalproductsprovidea connectionwithcustomersthatlastslonger Whenindividualsusetheseitemsregularly intheirlives,theyinadvertentlypromoteyourcompany,creatingamoresignificant impactthanfleetingadvertisements.

3.BuildingCustomerLoyalty

Customersvaluebusinessesthatgothemiletoexpressappreciationfortheirsupport. Offeringcustomitemsastokensofgratitudecanhelpnurturecustomerloyaltyand establishconnectionswithyourtargetaudience.Whenindividualsfeelappreciatedbya companythroughgestureslikegiveawaysorpersonalizedgifts,theyaremoreinclined torecallthatbusinesswhenmakingpurchasingdecisions.

4.VersatileAdvertising

Promotionalcustomproductsprovideanadvertisingplatformthat’sunmatchedbyother marketingmethods.Companiescanchoosefromarangeofproductsthatresonatewith theirtargetdemographics’preferencesandrequirements–rangingfromtechgadgetsto eco-friendlymerchandise–ensuringtheirmarketingendeavorsstayrelevantand impactful.

5.Cost-EffectiveMarketingStrategy

Forbusinessesoperatingwithinadvertisingbudgets, traditionalavenuessuchastelevisionorprintmediacan befinanciallytaxing.Utilizingcustomproductsoffersa cost-effectivemarketingstrategythatenablesbusinesses ofallsizestoattainsignificantvisibilitywithintheir intendedmarket.Theseitemshaveashelflifecompared tomarketingcampaigns,ensuringyourmessagelingers foranextendedperiodatnoextraexpense.

6.IncreasedBrandExposure

Enhancingbrandexposureisagoalofeffortsaimingto broadenthereachandappealofyourbrandamong consumers.Bygivingawaycustomitemsattradeshows, events,oronlinecontests,you’regettingyourbusiness directlyintothehandsofpotentialcustomers.Themore theseproductscirculate,themorelikelyitisthatpeople willgettoknowyourbrandandthinkofitwhenthey’re readytomakeapurchaseinthefuture.

7.SpreadingWordofMouthRecommendations

Whencustomersreceivecustomitems,theyoftenshare theirexperienceswithothers.Word-of-mouth recommendationsareatoolthatnotonlyincreasesbrand recognitionbutalsofosterstrustwithinacommunity.In today’sageofmediaandonlinefeedback,havinghappy customersendorseyourbusinesscangreatlyimpactits growthandsuccess.

8.ConsistentReinforcement

Marketingeffortstypicallyrequirereinforcementto remaineffective.Custompromotionalproductsserveas remindersofyourbrand’spresence,allowingcustomers tostayconnectedwithyourcompanyaftertheirinitial interactionorpurchase.Theseitemsconsistently reinforcemessagesandensurethatpotentialcustomers rememberyouwhenit’stimetomakeapurchasing decision.

9.SetYourBrandApart

Inacompetitivemarket,itcanbetoughforbusinesses tostandoutfromtheirrivals.Usingcustomitems presentsanopportunitytoshowcasethequalitiesofyour brandandleavealastingimpression.Byincorporating designs,engagingmessages,orspecialproduct offerings,youcanestablishabrandidentitythat distinguishesyoufromothers.

10.EngageandDelightCustomers

Engaginganddelightingcustomersiskeyintoday’s market,whereconsumersseekexperiencesand meaningfulconnectionswiththebrandstheyendorse. Custompromotionalproductsallowbusinessesto connectwiththeircustomersonapersonallevel. Offeringdiscountsorlimitededitionitemsthroughthese productscreatesasenseofexclusivitythatdelightsyour customerbase.

Summary

Leveraging custom promotional products offers advantages for businesses aiming to strengthen their branding efforts. By using these personalized items in marketing campaigns, companies can build brand identities, foster customer loyalty, and stimulate word-of-mouth promotion—all while working within budget constraints. Don’t hesitate—start utilizing custom products today and witness your brand reach heights.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.