Exploring Jerusalem: A Journey Through History, Culture, and Spirituality
From Local Startup to Worldwide Leader: The Amway Success Story
Department Store: Why Are They Still Relevant in the E-commerce World?
The Most
YNAMIC
Leaders in the In 2024 EDUCATION SECTOR
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H. Nancy.
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Ashwini D. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
DearReaders,
Inaneramarkedbyrapidtechnologicaladvancementsandevolvingsocietalneeds,the educationsectordemandsvisionaryleadershiptonavigateitscomplexlandscape.The mostdynamicleadersineducationtodayarethosewhonotonlyadapttochangebutalso driveit,inspiringtheirinstitutionstoinnovateandexcel. Theseleaderspossessaunique blendofskillsthatsetthemapart.Theyarefuture-focused,anticipatingtheneedsof tomorrow'slearnersandpreparingtheirinstitutionsaccordingly Theyaretechnologically savvy,leveragingdigitaltoolstoenhancelearningexperiencesandimproveefficiency Theyarestudent-centred,prioritisingthewell-beingandsuccessoftheirstudentsabove allelse.Andtheyarecollaborative,buildingstrongpartnershipswithteachers,parents, andcommunitiestocreateasupportivelearningenvironment.
Oneexampleofadynamicleaderintheeducationsectoris His Dr.ScottShaw. innovativeapproachtotheeducationalsectorhastransformedtheirinstitutionintoa modelofexcellence.
Dr.ScottShaw'scareerpathhasbeendeeplyrootedinacommitmenttoservingothers. Hisjourneybeganduringhiscollegeyears,whereheworkedwithadultsdealingwith persistentmentalillnesswhilepursuinghisadvancedclinicaleducation,whichincludesa Master’sinCounseling,aMasterofSocialWork(MSW),andaPhDinHealth Psychology/BehavioralMedicine.Forsevenyears,Dr.Shawheldvariousclinicaland administrativerolesinthementalhealthfield.
Hethentransitionedintohome-basedfamilyandchildcounseling,wherehespentthe nextelevenyearsnotonlyworkingdirectlywithfamiliesbutalsosupervisingother therapists.Thisexperienceenhancedhisclinicalexpertiseandallowedhimtothrivein thechallengeofworkingwithincommunities.Ashiscareerprogressed,Dr.Shaw developedaninterestintheintersectionoflawenforcement,legalissues,andmental health,particularlyfocusingonindividualsstrugglingwithmentalillnessandaddiction whooftenfindthemselvesentangledinthejudicialsystem.
Shalmali W. halmaliS
Forthecoverreadabout-
In2024,anewgenerationofdynamicleadersisemerginginthe educationsector.Dr.ScottShaw(Dean&ProfessorofGrace ChristianUniversity)isapproachingtheeducationalsector withacommitmenttoequityandinclusion.Hisabilitytoadaptto thechallengesandopportunitiespresentedbyarapidlychanging worldisbeingbeneficialtothesuccessofGraceChristian University
Dr.ScottShaw'scareerpathhasbeendeeplyrootedina commitmenttoservingothers.Hisjourneybeganduringhis collegeyears,whereheworkedwithadultsdealingwith persistentmentalillnesswhilepursuinghisadvancedclinical education,whichincludesaMaster’sinCounseling,aMasterof SocialWork(MSW),andaPhDinHealth Psychology/BehavioralMedicine.Forsevenyears,Dr.Shawheld variousclinicalandadministrativerolesinthementalhealth field.
Hethentransitionedintohome-basedfamilyandchild counseling,wherehespentthenextelevenyearsnotonly workingdirectlywithfamiliesbutalsosupervisingother therapists.Thisexperienceenhancedhisclinicalexpertiseand allowedhimtothriveinthechallengeofworkingwithin communities.Ashiscareerprogressed,Dr.Shawdevelopedan interestintheintersectionoflawenforcement,legalissues,and mentalhealth,particularlyfocusingonindividualsstruggling withmentalillnessandaddictionwhooftenfindthemselves entangledinthejudicialsystem.
Hisinterestinbusinessemergedfromrecognizingthevitalrole thatcommunitystakeholdersplayinsupportingpublicinitiatives. Dr.Shawbelievesthatservingthepublic—orone's customers—isacrucialaspectofleadership.Thisdesiretogive backandnurturefutureleaderswhoshareapassionforservice ledhimtopursuefurthereducationinthefieldofeducational leadership,earninganEdDtostrengthenhisabilitytotrainand mentorthenextgenerationofleaders.
Scott Shaw
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Exploring Jerusalem: A Journey Through History, Culture, and Spirituality
38 From Local Startup to Worldwide Leader: The Amway Success Story
Department Store: Why Are They Still Relevant in the Ecommerce World?
46
Work Smarter, See Clearer: Solutions to Alleviate Digital Eye Strain
The education landscape has been undergoing a profound transformation, driven by technological advancements, societal shifts, and evolving student needs. As we navigate the complexities of the 21st century, the role of educational leaders has become increasingly critical. These individuals are responsible for shaping the future of learning, ensuring that students are equipped with the skills and knowledge necessary to thrive in a rapidly changing world.
In 2024, a new generation of dynamic leaders is emerging in the education sector. Dr. Scott Shaw (Dean & Professor of Grace Christian University ) is approaching the educational sector with a commitment to equity and inclusion. His ability to adapt to the challenges and opportunities presented by a rapidly changing world is being benecial to the success of Grace Christian University.
Grace Christian University | Dean & Professor
Dr.ScottShaw'scareerpathhasbeen deeplyrootedinacommitmentto servingothers.Hisjourneybegan duringhiscollegeyears,wherehe workedwithadultsdealingwith persistentmentalillnesswhile pursuinghisadvancedclinical education,whichincludesaMaster’s inCounseling,aMasterofSocial Work(MSW),andaPhDinHealth Psychology/BehavioralMedicine. Forsevenyears,Dr.Shawheld variousclinicalandadministrative rolesinthementalhealthfield.
Hethentransitionedintohome-based familyandchildcounseling,where hespentthenextelevenyearsnot onlyworkingdirectlywithfamilies butalsosupervisingothertherapists. Thisexperienceenhancedhisclinical expertiseandallowedhimtothrive inthechallengeofworkingwithin communities.Ashiscareer progressed,Dr.Shawdevelopedan interestintheintersectionoflaw enforcement,legalissues,andmental health,particularlyfocusingon individualsstrugglingwithmental illnessandaddictionwhooftenfind themselvesentangledinthejudicial system.
Hisinterestinbusinessemerged fromrecognizingthevitalrolethat communitystakeholdersplayin supportingpublicinitiatives.Dr. Shawbelievesthatservingthe public—orone'scustomers—isa crucialaspectofleadership.This desiretogivebackandnurturefuture leaderswhoshareapassionfor serviceledhimtopursuefurther educationinthefieldofeducational leadership,earninganEdDto strengthenhisabilitytotrainand mentorthenextgenerationof leaders.
Dr.ScottShaw'sleadershipphilosophyis foundedontheprincipleofservingothers effectively.Hebelievesthatbyaligning goals,values,andethicswithafocuson service,itbecomespossibletoenvisiona futurethatismoreequitable,just,and respectfulofthedignityanddiversityofall individuals.Centraltohisapproachis ethicalinnovation,wheretechnologyis leveragedthoughtfullytoadaptandenhance theabilitytoserveothers.
Dr.Shawhasprioritizedcompetency-based education(CBE)asakeyelementin preparingstudentstointegratereal-world skillsthatareimmediatelyapplicablein theircareers.Heemphasizestheimportance ofhands-onexperience,oftenthrough internshipswithemployersandengagement withcommunitystakeholders,toensure studentsareequippedwithpractical knowledge.Recognizingthatgraduates havehighexpectationsforboththeir educationandcareersuccess,Dr.Shawis committedtoaligningeducationalprograms withthedemandsofthemarketplaceto ensuretheirsuccessaftergraduation.
Dr.ScottShawhashadadistinguished careerinthementalhealthfield,progressing fromresidentialstafftotheroleofDean. Hisjourneyhasbeenmarkedby professionalachievements,including awardsandrecognitionforhis contributions.However,themostrewarding aspecthasbeenwitnessingthesuccessof hismentees.Hebelievesinthepowerof collaborationandtheimportanceof listeningtodiverseperspectives.He emphasizeshumilityandopennessas essentialqualitiesforeffectiveleaders.To maintainhiseffectiveness,heprioritizes organization,self-care,andabalancedlife. Thisincludespurposefulplanning, journaling,reading,andspendingtimewith lovedones.
Aspiring for the School of Business Innovation and Public Service to be a pioneer in innovation, Dr. Shaw is advancing the university's mission and fostering the growth of all its programs. The school plays a vital role in strengthening social science offerings across the curriculum and offers a wide range of undergraduate programs in business, criminal justice, human services, and psychology, both on-campus and online. In addition, the school provides a robust array of graduate degree programs designed to equip students for future success.
Dr.Shawaimstoattractmission-alignedstudentswhoseek aneducationgroundedinaChristianworldview,whether throughon-campusoronlineprograms.Thesestudentsare encouragedtopursuetheirvocationalcallingpostgraduation,knowingtheyarewell-preparedfortheir careers.Auniquefeatureoftheschool’sofferingsisthe4+1 program,whichallowsstudentstobegintheirgraduate studieswhilecompletingtheirundergraduatedegree, providingthemwithaheadstartontheirprofessional journey
Believingintheimportanceoffacultywithreal-world experience.Thecurriculumisconstantlyupdatedtoreflect industrytrends,andfacultymembersactivelyengagein theirfieldsoutsideofacademia.Theschoolvalues communityinputandpartnershipstoensurethecurriculum remainsrelevant.Dr.Shawappliesa"coaching"approach toleadership,emphasisingpersonalgrowthinallareas.He leadsbyexampleandfostersacultureofmutualgrowth andexcellence.Whilecelebratingachievements,he maintainsafocusoncontinuousimprovementandstriving formore.
Dr.Shawbelievesthathumilityandopencommunication arecrucialtobuildingahigh-performingteam.Asaleader, hestrivestoleadbyexampleandsupportshisteaminways thatallowthemtothriveandgivetheirbestforthestudents. Hisleadershipapproachfocusesonempoweringteam memberstoexcel,givingthemthefreedomtoshinewithout unnecessaryinterference.
Byestablishingclearkeyperformanceindicators(KPIs), Dr.Shawletstheresultsspeakforthemselves.This approachrequiresahighleveloftrustintheteam,a principlethathasproveneffectivethroughouthis30years ofexperienceinsupervisingandmanagingteams.
Dr.Shawacknowledgesthatoneofthebiggestchallenges facedbyhighereducationtodayistherisingcostoftuition andthegrowingskepticismsurroundingthevalueofa collegedegree.Smalleruniversities,particularlythosein certaingeographicareas,aremorevulnerabletoshifting demographicsandchangingperceptionsofhigher education.Likemanyinstitutionsofitssize,Dr.Shaw's
universityiscommittedtomakingeducationmore accessibleandfosteringcommunityinvolvementand investmentinthefutureofitsstudents.
Inresponsetothesechallenges,theuniversityhasbeen activelyworkingtowardcreatinga“pathtoadebt-free education.”Thisincludesofferingscholarships,work-study programs,andotherinitiativestohelpoffsetthefinancial burdenonstudents.Additionally,theuniversityencourages studentstoengageininternshipsandemployment opportunitiesinvariousindustries,agencies,andchurches. Dr.Shawtakesprideinseeinggraduatesthriveas ambassadorsfortheuniversity,servinginhigh-level positionsacrossdifferentsectors.
Dr.Shawtakesgreatprideinwatchinghiscurrentand formerstudentsleanintotheircallingsandserveothersata highlevel.Hefeelshonoredtohaveplayedevenasmall roleintheirjourneysandisconsistentlyinspiredbythe incredibleworkhisgraduatesaredoingwithintheir communities.ForDr.Shaw,thisisdeeplygratifying,asit reflectsthereal-worldimpactofthelessonsandexperiences sharedinhisclasses.Seeinghisformerstudentstransition intotheircareersandcontinuetoserveotherseffectively representstherippleeffectoftheirtimetogether
Dr.Shawemphasizestheimportanceofhumilityand continuouslearning.Hebelievesinstayingup-to-datewith currenttrendsandmakingevidence-baseddecisionsby followingthedata.Aspartofhisleadershipphilosophy,he encouragesleaderstoseekoutmentorsorcoaches.Dr Shawhimselfhasbenefitedgreatlyfrommentorswhowere furtheralongintheircareers,providinghimwithvaluable insightsandguidance.Theserelationshipshavebeen instrumentalinaligninghisgoalsandaspirations,andhe creditshismentorsformuchofhisprofessionalgrowth.
Inadditiontolearningfrompeers,Dr.Shawregularly engageswithstudents,gatheringtheirperspectivesthrough casualconversationsoverlunchormoreformalfocus groups.Hisrecentresearchonstudentsenseofbelonging highlightshiscommitmenttoactivelisteningandmaking intentionalimprovementsbasedonstudentfeedback.He believesthatsincestudentsaretheprimarybeneficiariesof highereducation,itiscrucialtolisten,remainhumble,and takedeliberateactiontoenhancetheirexperiences.
Dr. Shaw recognizes that higher education will increasingly face public demands for greater accessibility, transparency in pricing, and accountability for educational outcomes and competencies. There is a growing expectation that institutions will effectively prepare the next generation to meet societal needs well into the future. While specic knowledge can now be easily accessed online, the importance of critical thinking and evidence-based decisionmaking remains a crucial competency.
As Dr. Shaw sees it, the demand for critical thinkers who are committed to lifelong learning and adhere to a strong ethical code will be more signicant than ever. Although specic skills may become obsolete shortly after graduation, the ability to think critically and apply ethical principles in one's profession will provide enduring value throughout a lifetime.
Oneoftheoldestcitiesintheworld, Jerusalemisacityofgreatreligiousand culturalsignificancetomillionsofJews, Christians,andMuslimsalike.Acityinthe vortexofcomplexgeopolitics,Jerusalem vacillatesbetweenitsdeeplysettraditions andmodernrealities.Attheveryheartof thelongest-runningIsrael-Palestineconflict, Jerusalemhasbeenoneoftheleadingfocal pointsofstrugglerepresentinggreater regionalambitionstowardpeaceand sovereignty,theepicenteroftheMiddle East.Thepoliticalandterritorial controversiesmarkingthemodern landscapeofthecitycontrastwiththe sacredsitesandhistoricalfeaturesofthe city.Inthefollowingarticle,anattemptis madetotracethesacredhistory,thesociopoliticalsituationitcurrentlyfindsitselfin, andthechallengesthatpersistwithinthis complex,butoftenhostile,environment.
Jerusalem'shistoryisnearly3000yearsold,markedbyperiods ofprosperity,conquest,andreligioustransformation.Thecity hasthemostsacredsites,includingthewesternwalls,the churchoftheHolySepulcher,andtheDomeoftheRock, attractingmillionsoftourists.Itssignificancebeganinthe biblicalerawhenKingDavidestablisheditasthecapitalofthe AncientKingdomofIsrael.Later,hissonSolomon,builtthe firsttemple,makingitthespiritualcenterofthecity.Overtime, itwasseizedbydifferentempires,andeachperiodaddedits uniqueinfluence,shapingthecity’svariedarchitecturaland culturalheritage.
ThecultureofJerusalemweavesarichtapestryfromitsdiverse inhabitantsandtheirfaiths.It'sacitywhereancientcustoms surviveinthecrisscrossofmodernlife,wheretheprayersrise asloudasthosefromstreetvendors.FromOrthodoxJewsin garbtoMuslimsatprayerandChristianpilgrimswalkingvia Dolorosa,thisreligiousdiversitycomesintoviewon practicallyeverystreetcorner,resultinginauniqueatmosphere thatisasdeeplyspiritualasitsvibrantlymodern.Itisduring festivalsandholytimessuchasPassover,Ramadan,andEaster citycomesalive,situatingthevisitorinaplaceofvantageand participationfortherespectivereligiousrites.Here,thearts havecarvedtheirarea,frombiblicalartifactstothemodernart ofIsrael.Ahostofmuseums,galleries,andtheatersspecklethe area.
ThemostappropriatetimesofyearforvisitingJerusalemarein thespring(ApriltoMay)andfall(SeptembertoNovember). Theweatherismilderatthesetimes,whichallowsforvisiting manyoutdoorattractionswithinthecity.Springissimply beautiful,springtimebloomswithwildflowerswheneverthere israin,andwithfestivalsofreligionsuchasEasterand Passover,afestivespiritfillstheairandisinvigorating.As well,Autumnalsoofferspleasanttemperaturesandless crowding,allowingtravelerstoappreciatethecityisrelatively freefromthesummerheat,andexperiencetheculturalrichness ofthecity Wintercanbecoldandoccasionallyrainy,while summercanbehotandcrowded,especiallyduringmajor JewishandChristianHolidays.
Asthecityisknownforitsstunningarchitectureandreligioussignificance,itsfoodcultureisequallyattractive.With traditionalIsraelicuisine,italsohasflavorsofNorthAfrican,Mediterranean,andMiddleEasterntraditions,withadiverse rangeofstreetfoodandrestaurantswithvegandnonvegoptionsavailable. captivatingattractiveHerearesomemostloved foodsthatyoucanenjoy:
AstapleinMiddleEasterncuisine,Jerusalem's hummusiscreamy,rich,andservedwithwarmpita. Availableinnumerouslocaleateries.
Deep-friedchickpeaballs,apopularstreetfood,are oftenservedonpitabreadwithfreshvegetables, tahini,andpickles.
Aheartybreakfastdishofpoachedeggsinaspicy tomatosauce,oftenaccompaniedbycrustybreadfor dipping.
Asweetdessertmadewiththin,noodle-likepastry soakedinsyrupandlayeredwithcheeseorcream, Knafehisapopulartreat.
Asavorydishofseasonedchickenhearts,spleens, andlivermixedwithonionsandspices,typically servedinapita.
Online shopping is the go-to mantra for people in today’s digital world, but this boon in technology has raised the question whether department stores are still relevant in today's time. Yet, these large stores have found a way to adapt and succeed despite the competition from online shopping. Imagine walking into a lively store that offers everything you need, from everyday household products to fashionable trendy clothes, all in one place. In this blog, we will learn more about the departmental store, its history, types, features, and challenges it faces in this digital age.
Adepartmentstoreisatypeofretailshopthatsellsa varietyofproducts,allorganizedintodifferentsections calleddepartments,witheachdepartmentfocusingona specifictypeofproduct.Itoffersawidevarietyofgoods andservicestoappealtomanytypesofshoppers.These storesbecamepopularinmajorcitiesduringthemid19thcenturyandchangedthewaypeopleshop,aswell ashowtheyviewserviceandluxury
IntheUS,itiscommonfordepartmentalstorestohave ‘everythingunderoneroof,’fromsmallitemstolarge typesoffurniture.Somewell-knowndepartmentalstores intheUSareWalmart,Target,andMacy’s.
Today,departmentalstoresofferallkindsofproducts, evenfoodandbooks.Indiscountdepartmentstores, customersusuallypayatthefrontofthestore,while moreupscalestoreshavesalescountersineach department.Somearepartoflargerretailchains,while othersoperateindependently.Sincethe1980s,these storeshavefacedtoughcompetitionfromdiscount retailersand,evenmoresosincethe2000s,fromonline shoppingsites.
Thehistoryofdepartmentstoresdatesbacktothemid-19th century.Oneoftheearliestexamplesofthesestoresis Bennett'sinDerby,whichshowcasedmanyofthefeatureswe associatewithdepartmentalstorestoday.Theterm "departmentalstore"itselfemergedinthemid-1880s, coincidingwithadvancementsinmasstransportation,suchas trolleys,whichmadeiteasierforcustomerstovisittheselarge retailspaces.
Duringthistime,thesestoresstartedtoadoptamoreorganized layout,offeringawidevarietyofgoodsunderoneroof.This conceptallowedshopperstofindeverythingtheyneededin oneplace,fromclothingtohouseholditems.Someofthewellknownstores,likeMarshallField'sinChicagoandJohn Wanamaker'sinPhiladelphia,competedforthetitleofthe mostprestigiousdepartmentalstoreinAmerica.
Overtheyears,thesestoresbecameculturallandmarks, especiallyinurbanareas.Apartfromshopping,thesestores alsoservedassocialhubswherepeoplegathered.Thedesign andatmosphereofthesestoreskeptgrowingtomeettheneeds oftheconsumers.
A departmental store offers several features, some are listed below.
Modern departmental stores offer many services and aim to provide excellent service to consumers.
These stores are usually found in the center of a city, making it easy for many people to visit.
Because they are large, these stores are often set up as companies run by a board of directors. A managing director oversees everything, with help from a general manager and department heads.
Departmental stores buy products directly from manufacturers and have their own warehouses. This helps cut out unnecessary middlemen between the producers and customers.
A central purchasing department makes all buying decisions, while sales happen in different store sections.
Departmental stores are convenient for consumers but they come in various types. Here are some of the main types.
Theseareretailchainsthatsellproductsatlowerpricesthanregularstores.Theyofferawide varietyofitemsandprovidediscountsforbuyinginbulk.SomeexamplesareTargetandWalmart.
Thesestoresareusuallyownedbyabrandoragroupofbrands.Here,customerscanfind discountedproductsbecausetheybuydirectlyfromthemanufacturer.Thesestoresoftensell itemsthatareoutofseasonoroverstocked.SomeexamplesareTJMaxx,Marshalls,Burlington, andRossDress.
Outletstoresaresmallershopsownedbyasinglebrand.Theyfocusonlyonthatbrand’s productsandusuallyhavealargerselectionofthoseitemsthanregularstores.Forexample,a NikeoutletwillhavemoreNikeproductsthanatypicalstorethatalsosellsNike.Customerscan oftenfindadditionaldiscountshere.AnotherexampleisanAdidasOutlet.
Juniordepartmentalstoresaresmallerstoresthatsellhigh-priceditemsnotfoundinregular shops.Eachsectionofthestorerunsindependentlywithitsowncheckout,butthewholestoreis stillmanagedbyonecompany.ExamplesofthisstoretypeareBloomingdale’sandNordstrom.
Category-specificstoresfocusononetypeofproduct,likeclothing,beautyitems,electronics,or books.Forexample,Toys"R"Usisastorethatspecializesintoysandchildren'sproducts.These storescarryawiderangeofitemsintheircategory,likegroceriesorbabysupplies,butdon’tsell anythingoutsideofthatcategory
Warehousestoresaresomeofthe largeststoresandalsoserveas storageforvariousbrands.Theysell productsinbulkandoftenrequirea membershiptoshopthere.Costco WholesaleandSam’sClubisawellknownexampleofawarehousestore.
• Departmental stores are usually located in busy areas, which helps them draw in a lot of customers, especially during peak shopping times.
• By offering a wide variety of products all in one place, departmental stores make it convenient for customers to nd everything they need without having to go to multiple stores.
• Department stores aim to provide excellent services to their customers. This includes home delivery, taking phone orders, offering credit options, and providing facilities like restrooms, phone booths, restaurants, and salons.
• Departmental stores can invest a lot in advertising and promotions, which helps them boost their sales and attract more customers.
• Because department stores are so large, it's hard for staff to give individual attention to each customer.
• These stores spend a lot of money on services, which makes their operating costs high. This can lead to higher prices for products,
• making them less affordable for people with lower incomes.
• With high costs and large inventories, department stores can face signicant losses. For instance, if customer preferences change or fashions go out of style, they may have to sell outdated items at a discount to clear out stock.
• While department stores are often in busy areas, this can make them less convenient for quick purchases or for people who prefer to shop at nearby smaller stores.
Despite the rise of e-commerce, department stores are still thriving in the retail sector. Their ability to offer a wide variety of products, coupled with exceptional customer service, makes them a desirable shopping destination for many consumers. In the future, departmental stores that embrace sustainability and technology will have higher chances to survive among their competitors.
Did you know Amway started in a tiny basement in Ada, Michigan? It began by selling cleaning products but quickly grew into a major global company. Now, it sells over 450 products, including health and beauty items, and operates in more than 100 countries. With yearly sales over $8 billion, it is famous for its great products and helpful community projects. Learn how this small start became a big success story!
In this article, you will learn about Amway’s history, challenges, marketing strategies, and inuence on the global market.
Amway was started in 1959 by Rich DeVos and Jay Van Andel in Ada, Michigan. They wanted to create a company where people could sell products directly to others and build their businesses. They named it “Amway” to reect their vision of the “American Way.”
At rst, it sold cleaning products, but soon it added more items like vitamins and beauty products. By the 1970s, it began selling its products in other countries. One of their key products, Nutrilite vitamins, became very popular.
In the 1980s and 1990s, it continued to grow and started selling online. They also introduced new brands like Artistry for skincare.
In the 2000s, it focused on making it easier for people to buy products online and start their own businesses through digital tools.
Today, it is a global company, operating in over 100 countries. It helps people become entrepreneurs and offers a wide range of products, from health and beauty to home care.
Amwayisuniquebecauseitsells productsdirectlythrough distributors,notinstores,giving youpersonalizedadvice.Youcan startyourownbusinesswithit, sellingawiderangeofhighqualityitemslikehealth supplementsandbeautyproducts. Withapresenceinover100 countries,itoffersglobalreach andsupport.Theyfocusontopqualityproductsandsustainability, usingeco-friendlypractices.Plus, theyprovidetrainingtohelp distributorssucceed.
Itsdirectsellingmodelconnects customerswithindependent distributorswhosellitsproducts directly,insteadofthroughstores. Distributorsgivepersonalized adviceandbuildrelationships withcustomers.Theyearnmoney basedontheirsalesandthesales madebyotherstheyrecruit.
Here’s how it works in simple terms:
Distributors:
Instead of selling products in stores, it relies on people called distributors. These are individuals who sign up with it to sell its products directly to others.
Distributors buy products at a discount and then sell them to customers, often through personal meetings, online, or in small events.
It can also recruit others to join as new distributors and earn money not just from its sales but also from the sales made by its recruits.
It makes money in two main ways:
Earn a prot from selling products to customers. Receive bonuses based on the sales made by their team of recruits.
Training and Support:
It provides training and support to help distributors learn how to sell products effectively and grow their business.
Itfacesafewchallengeswithitsbusinessmodel.Somepeoplecriticizeitsdirectsellingmethod,thinkingitmightbea pyramidscheme.Keepingproductqualityconsistentandmanagingalargenetworkofdistributorscanbetough.Thecompany alsohastodealwithdifferentrulesinvariouscountriesandcompetewithmanyotherbrands.Skepticismaboutmulti-level marketing(MLM)candamageitsreputation,andhighturnoveramongdistributors,alongwitheconomicchanges,affects salesandrecruitment.Additionally,therearemisunderstandingsaboutproductqualityandlegalissuestohandle.
It has been a major player in the direct selling industry for decades, known for its wide range of products and unique business model. From humble beginnings to becoming a global powerhouse, Amway has built a strong reputation for quality and innovation. But beyond the surface, there are some surprising details about this company that many people don’t know.
1 2 3 4 5
might surprise you:
It sells more than 450 products, including vitamins, beauty items, and home goods. This diverse range allows them to cater to various customer needs and preferences, reinforcing their extensive market reach and adaptability.
It makes over $8 billion in sales each year. This success story reects the company’s robust global network and the loyalty of millions of distributors and customers who believe in its products and business model.
They sponsor the Amway Center in Orlando, Florida, where many sports and events happen. This sponsorship not only boosts their brand visibility but also connects them with a wide audience through popular events held at the center.
They were the rst to make a liquid laundry detergent that works in all types of washing machines. This innovation showcased their commitment to practical solutions and set a new standard in the industry.
It has earned several prestigious awards, including the Direct Selling Association (DSA) Award for excellence, the Best Practices Award for innovation, and the Consumer Choice Award for product quality. The company has also been recognized with Green Business Awards for its commitment to sustainability and eco-friendly practices.
Startingin1959andnowselling450productsinover100countriesshowshowmuchAmwayhasgrown.Whatbeganasa smallbusinessinabasementhasbecomeahugeglobalcompany.Itsfocusonqualityandsupportforsellershasmadeitabig nameindirectselling.Eventhoughithasfacedmanychallenges,itcontinuestosucceedandhelppeopleallovertheworld.
Withourconstantandprolongedexposuretoscreensintoday’s digitalage,DigitalEyeStrain(DES)hasbecomemorecommonthan ever.Itcausesdryeyes,headaches,andblurredvision,hindering productivityandwell-being.
Butthegoodnewsisthatmakingafewstrategicadjustmentsand usinglubricatingeyedropscanhelpyouachieveyourgoalswhile protectingyoursight.Thiscomprehensivearticledelvesinto practicalwaystocombatDES,suchasergonomicworkspace designs,eyeexercises,andregularbreaks.
So,ifyou’reeagertoreduceyoureyestrainandenhanceyourwork experience,readonforpracticaltipsthatwilltransformyourdaily routineandimproveyoureyehealth.
Withourconstantandprolongedexposuretoscreensin today’sdigitalage,DigitalEyeStrain(DES)hasbecome morecommonthanever.Itcausesdryeyes,headaches, andblurredvision,hinderingproductivityandwell-being.
Butthegoodnewsisthatmakingafewstrategic adjustmentsandusinglubricatingeyedropscanhelpyou achieveyourgoalswhileprotectingyoursight.This comprehensivearticledelvesintopracticalwaysto combatDES,suchasergonomicworkspacedesigns,eye exercises,andregularbreaks.
So,ifyou’reeagertoreduceyoureyestrainandenhance yourworkexperience,readonforpracticaltipsthatwill transformyourdailyroutineandimproveyoureyehealth.
DigitalEyeStrain(DES),orComputerVisionSyndrome (CVS),referstoeyeandvision-relatedproblemsresulting fromextendeduseofdigitalscreens.SymptomsofDES includedryeyes,whichcanbetreatedwithlubricating eyedrops,blurredvision,headaches,eyefatigue,and neckorshoulderpain.Theseindicatorscanvaryfrom milddiscomforttosignificantvisualimpairment,affecting productivityandoverallqualityoflife.
HerearecontributingfactorstoDESsoyou’llknowwhat tobemindfulofwheninworkmode.
1.Extendedscreentime
Staringatscreensforextendedperiodsisthenumberone causeofDES.Withoutbreaksinbetween,itcanstrainthe eyemuscles.Moreover,infrequentblinkingisoftena subconsciousresponsetoprolongedfocusonscreens, leadingtodryandirritatedeyes.
2.Poorlightingconditions
Thiscanrangefromscreenglarestoinsufficientambient lighting.Whateverthecase,thesecanmaketheeyes overcompensateandstrain.
3.Improperscreensettings
Poorscreensettings,likehighbrightnessandlow contrast,forcetheeyestofocusharder,increasingeye fatigue.
Ergonomicsareessentialtoacomfortableworkspace, consideringyou’llspendhoursinfrontofscreensto accomplishyourwork.
Whenthemonitorispositionedtoocloseorfar,atthe wrongheight,oratanuncomfortableangle,itcanleadto awkwardposturesandincreasedstrainontheeyesand surroundingmuscles.
Weknowhowimportantyourworkis.Understanding thesecausesiscrucialtoalleviatingDESandbettereye carewhilebeinghighlyproductive.
HowtoPreventDigitalEyeStrain
Goodeyecarepracticesandergonomicadjustmentscan helppreventDigitalEyeStrain.Hereareeffective strategiestoincorporateintoyourdailyworkroutineto guaranteethat.
1.20-20-20rule
Toensureadequatebreaksbetweenyourworksessions, takea20-secondbreakevery20minutestolookat something20feetaway Thissimplehabithelpsreduce eyefatiguebyallowingyoureyestorelax.
2.Adjustscreensettings
Reducingscreenbrightnesstoasatisfactorylevelcanhelp alleviateDES.Youcanalsoincreasetextsizeanduse high-contrastsettingstomakeviewingmorecomfortable.
3.Incorporatebluelightfiltersorglasses
Thankstothelatesttechnology,bluelightfiltersand lensesarereadilyavailable.Thesetoolshelpminimize exposuretobluelightproducedbyscreenswhichcan contributetoeyestrainanddisruptsleeppatterns.
4.Performeyeexercises
Eye-rollingexercise:Slowlyrollyoureyesinacircular motion,firstclockwise,thencounterclockwise,forafew seconds.
Focusingonadistantobject:Duringoneofyourbreaks,
lookatafarobjectfor10-15seconds, thenshiftyourfocustoanearbyobject. Repeatseveraltimestostrengthenyour eyemuscles.
Whilehavingscreentime,blink frequentlytokeepyoureyesmoist. Usinglubricatingeyedropsalsohelps.
5.Takeregularbreaks
Sittinginfrontofyourdeskforalong timecanbetempting,especiallywhen you’reinaflowstate.However,it’s essentialtokeepthebloodflowing.
Standup,stretch,andwalkaroundevery hourtoimprovecirculationandreduce muscletension.
6.Stayhydrated
Hydrationiskey.Stayinghydratedand usingartificialtearscanhelpmaintain eyemoisture,preventingdrynessand irritation.So,keepawaterbottleatyour deskatalltimes.
Mindfullyimplementingthesestrategies canconsiderablyreducetheriskofDES, resultinginmoreproductivedaysand improvedwell-being.
ErgonomicTipsforDesigningYour Workspace
Creatinganergonomicworkspace, especiallywhenworkingfromhome, boostsyouroverallcomfortandoutput.
Herearesometipstoensureyour workspaceisDES-proof.
1.Checkyourmonitor’sposition
Placethemonitordirectlyinfrontofyou ateyelevel,approximately20-30inches awayfromyoureyes.Thisposition minimizesheadtiltingandneckstrain, ensuringanaturalviewingangle.
2.Focusonyourseating arrangement
Investinahigh-quality,adjustable chairwithproperlumbarsupport. Ideally,yourfeetshouldrestflaton thefloororafootrest,withyour kneesata90-degreeangle.This posturesupportsyourlowerbackand reducesstrainonyourspine.
3.Ensureacomfortabledistance fromthekeyboardandmouse
Positionyourkeyboardandmouseso thatyourarmsareatacomfortable angle,ideallywithyourelbowsbent at90degreesandclosetoyourbody. Anergonomickeyboardandmouse canenhancecomfortandreducethe riskofrepetitivestraininjuries.
4.Haveawell-litworkspace
Ensurethatyourworkspacehas decentlightingwithminimalglare. Useanti-glarescreensandadjust blindsorcurtainstoreduce reflections.Thiswillprevent squintingandpromotecomfort.
5.Keepessentialitemswithinreach
Makeiteasytoaccessyour frequentlyuseditems,including
lubricatingeyedrops.Placingthem withinreachwillhelpyouavoid unnecessarystretchingortwisting. Incorporatingtheseergonomicdesign tipsintoyourworkareawillmake everyworkdaymorepleasantand productive,withDESbeinglesslikely inthecards.
EyeHealth,Boost Productivity
DigitalEyeStrain(DES)isacommon issueinourscreen-dominatedworld, butitdoesn’thavetohinderyourwork efficiency.Itallstartswith incorporatinggoodhabitsand practices,likethe20-20-20rule,and designinganergonomicworkstationto reduceeyestrainandthelikelihoodof developingDES.
Withscreensasourreality,performing regulareyeexercises,takingfrequent breaksandusinglubricatingeyedrops arevitaltomaintainhealthyvision.
Prioritizingeyecareisself-care.By embracingthesepracticaltips,youcan improveyourvisionwhileenhancing youroverallworkexperience,allowing youtocontinuedoinggreatthings.
