Vikas Owdhbal , Co-Founder & Director

Senaxus Brightening The Future IF YOU WANT TO WALK FAST, WALK ALONE. BUT, IF YOU WANT TO WALK FAR, WALK TOGETHER - RATAN TATA “ 2. What were the initial challenges you faced? Purpose-built to serve the myriads need of the modern market, Senaxus Technologies is acing it; they are excelling at delivering turnkey solutions for complete SITC (Supply, Installation, Testing, and Commissioning) of all Solar Solutions, LED Lighting, Electrical Solutions, and Security Solution domain. Initially, we were more focused on selling and providing after-sales support ONLY for the offered products by us. But, we realized 3. Which was that point that triggered the growth of the company? for this venture was initiated in 2010, the founding directors took some time to come out of their comfort Zones and establish this organization. The major roadblocks were funding, team building, finding the right OEMs and customers. As we were a new entrant in the already crowded market, people were a little sceptical about working with us. But, with the passage of time, we gained the confidence of clients as well as our suppliers. Today, we are associated with the biggest of the names in the Medical, Education, Hospitality, Pharma and manufacturing sectors. ynonymous with innovative S solutions, Senaxus under the hegemony of two college friends, Vikas Owdhbal and Rajesh Kumar Budia, commenced its operations with a humble seed funding, and it has grown by leaps and bounds doubling its size year after year and now it aspires to be around Rs.90 Million by the end of this year and around Rs.1000 Million by 2025. 1. Tell us about the company. In a talk with MrVikas Owdhbal Co-Founder and Director at Senaxus, let’s get inspired by their success story and let’s discover what they offer to their valuable customers. Senaxus entered the market five years back. Although the planning 5. What is the reason behind your company’s long-standing success? that the end client needed someone who could take care of his entire project from start to finish. This gave us a new thought and direction and we started providing Integrated End to End Solutions to all our prized customers. We started working as a consultant to our clients right from the conceptual stage to designing to execution and providing after-sales support to our clients. This propelled our growth and gave us an edge over our competitors. 4. How have the company graphs changed since the foundation? Commenced its operations with a humble seed funding, the company has grown by leaps and bounds doubling its size year after year. When we started our operations, the first year’s revenue was around Rs.5 Million, which scaled up to Rs.15 Million in the second year and Rs.30 Million in the third year. Currently growing at a CAGR of 100 percent, we aspire to be around Rs.90 Million by the end of this year and around Rs.1000 Million by 2025. Perseverance and a never give up attitude is what keeps us floating. We sail through rough waters by backing ourselves and the entire team very strongly. Adverse situations push us to do better. Moreover, we have a diligent team of young Engineers & Technicians who have been associated with us for over 5 years now. They work tirelessly to achieve common company goals. 6. What are the products/services the company focuses on? How 56 January 2020

NEVER GIVE UP, TODAY IS HARD, TOMORROW WILL BE WORSE BUT THE DAY AFTER TOMORROW WILL BE SUNSHINE - JACK MA “ Vikas Owdhbal Co-Founder and Director Interview with The Enterprise World

7. How do you decide to take the company a step further in terms of your products/services? Senaxus is also busy designing some new product lines based on IoT (Internet of Things) and AI (Artificial Intelligence). They plan to launch a Home Automation product line based on IoT by early 2020. We aspire to be a customer-centric company. We believe in becoming a consultant to all our prized customers. We want to build a platform where our Engineers work with our client’s Engineers as a team to get the best result for the products and solutions which we are designing and executing. into designing and execution of IP & HD CCTV solutions for small to large scale clients. Senaxus Technologies Private Limited (STPL) offers quality, comprehensive & end-to-end solutions in Power Management, Solar Solutions, LED Lighting and Complete Security Solution domains with utmost gravity on 24x7x365 after-sale services, and thus allowing its customers to sit back and relax during the installation, along the warranty period and even after the warranty period. In other words, with STPL, the commitment only gets bigger post product installation in Power management vertical, we are handling product solutions like ONLINE UPS systems from 1 KVA to 5000 KVA Capacities, Grid Connected Solar Power Plants and LED Lighting Solutions. In the security domain, we are majorly are your services different from those in the market? 8. Is there any new addition to the list of products/services? 9. What do you think are the responsibilities of an entrepreneur? Well, I do firmly believe that entrepreneurship is a great responsibility. An entrepreneur is Senaxus is also busy designing some new product lines based on IoT (Internet of Things) and AI (Artificial Intelligence). They plan to launch a Home Automation product line based on IoT by early 2020. All these products will be plug and play type and will be operated through a Mobile App on your smartphone. You can virtually control all your House / Office Electrical equipment, doors, curtains and just everything by just a touch on your Smart Phone from anywhere in the world. www.theenterpriseworld.com 57

• Senaxus was featured as one of the “10 Most Admired Electronic Security companies in India in 2018” by Insight Success Magazine. 12. How do you look after your employees? What makes your team unique? Silicon India Magazine. • The company was listed as one of the “The Top 30 Inspiring Entrepreneurs to watch in India in 2018” in Insight Success Magazine. Senaxus Technologies Pvt. Limited is a very young and dynamic company. We are a team of young Engineers, Technicians and Management graduates. We have a very open and unique work culture. We have no bosses, only colleagues. We all respect each other's points of view and suggestions. We work cohesively as a family with only one aim “CUSTOMER SATISFACTION”. 13. Is there any special experience with your clients you would like to highlight? Of late, most of our existing clients and even new prospective clients have started taking us as a very strong contender even for doing large scale integrated projects. The project values are as high as INR 35 - 40 Crores! They do consider us as their partners and consultants rather than a mere supplier. Our work has been appreciated by large business houses like Mankind Pharma Limited, Max Healthcare, Ansals, Radisson Blu Hotels, Trident Group, Vihan Network Limited, Barmalt Malting Limited and many others. 14. Can you tell us what your favourite book is? Right from my growing age, I have been a die-hard fan of Mr. Ratan responsible not only for the external customers but also for his internal customers within his organization. We have been working mostly on integrated projects which is our strong zone. Our service desk is always available to them for any kind of Onsite or offsite support. Here is the list of major milestones won by the company: An entrepreneur should never lie or over-commit to its clients for getting business. A good entrepreneur fulfils all its promises and is willing to go further than usual to get customer satisfaction and loyalty. 10. Can you please brief us about your professional experience? Well, I am a seasoned marketing professional having over 20 years of rich experience in the corporate world, I live in Delhi with my family of five including my father (a Retd. Senior Railway Officer), two adorable kids and wife. I am an Engineering Graduate in Electronics & Telecommunication and possess a Master’s degree in Business Administration. I was heading all India key positions for almost 10 years in an MNC in my last assignment, handling Power management products and solutions. I handle the Marketing, Business Development, customer support portfolios & strategic tieups in Senaxus. 11. What are the key achievements of your entrepreneurial journey? • Senaxus is currently an ISO 9001, MNRE, MSME & DIPP certified company. • It was rated as one of the “10 Most Promising Security companies in India in 2017” by Tata. I am a great admirer of his work. I have been closely following him since my childhood!! His Book “THE WIT & WISDOM OF RATAN TATA” is a masterpiece. This book contains his simplicity, his determination, his defining moments, his generosity, his learning curve, his humility, and his intellectual curiosity. 15. One person, who you admire the most? I admire Mr. Ratan Tata; he is the true inspiration for every entrepreneur. 16. Whose business story do you find the most inspiring? Yeah, definitely there is a big Rat race going on there. Even people and organizations are doing everything and anything to secure Businesses from the clients. At, Senaxus Technologies. we try to differentiate ourselves by offering value for money to all our clients rather than just Prices. Mr. Jack Ma – Former Executive Chairman of Alibaba Group. I think Constant vigilance is a bit of need as well as a strategy too. In this dynamic world where cybersecurity & electronic security are the two major threats for any organization. Gone are the days when just putting a firewall used to be good enough for an IT Manager at an organization 17. Constant vigilance- a need or a strategy? 18. It’s a rat-race out there. How do you cope with that? 58 January 2020

preserving data ecosystems

PROVIDING SOLUTIONS TO PROTECT, STORE, SHARE AND RECOVER DATA.

• Incremental and automatic file migration between heterogeneous storage • Operational storage during the migration with reduced impact on production • Automatic control of the integrity of migrated files • Performance tuning by simply adding or removing Data Movers • Single platform for securing new storage

more about the company and their journey since the inception. Here at Target Integration, we offer CRM & ERP solutions to businesses across the globe. We aim to empower the companies with our business management solutions, which can be further customized to meet the clients' requirements. Besides, we offer constant support to the client companies to manage the solutions well. Target Integration offers wideranging services & solutions in the arena of CRM & ERP, with our Target Integration was founded in 2008 by Rohit Thakral in Dublin, Ireland, since then, Target Integration team has expanded to include experienced Project Managers, Senior Developers, and Business Analyst, CRM & ERP Functional Consultants, Trainer and Resources has also made its presence worldwide. • Tell us about the company. hat makes businesses W climb the ladder of success is nothing but a well-management. The use of the latest technology helps to achieve what we call better management. To boost up the growth of businesses around the world, Rohit Thakral founded Target Integration in 2008 providing various consultation, implementation and support services. In a talk with Anjana Agrawal, Digital Marketing Manager at Target Integration lets discover Target Integration has offices in 5 countries Ireland, United Kingdom, United States of America, Greece and India where they are actively providing CRM & ERP consultation, implementation and support services in 35+ different countries such as UAE, Singapore, Africa, Japan, Costa Rica, Scotland, Switzerland, Cambodia, UAE, Saudi, etc. • What were the initial challenges you faced? Speaking in terms of the challenges that we faced on an initial level when we started, people were not really open to the idea of business solutions. We had a tough time explaining and convincing businesses about how they can benefit from these solutions. However, today the situation has changed and it’s better with the companies, being well-aware of the significance of CRM & ERP solutions. They have been playing an integral part in the further growth of their business. products ranging from Zoho, Microsoft, Odoo, Vtiger, Cloudyogi, Leadsquared, Repsly, SAP and shop tech software, etc. • Which was that point that triggered the growth of the company? With growing days, people are more inclined towards smart work and automation in their businesses You don't learn to walk by following rules. You learn by doing, and by falling over. Richard Branson “

Rohit Thakral Founder & CEO Target Integration

and that is how business solutions came into rescue. People are getting aware of different CRM & ERP software and end up looking for the solution. So when we approach and talk to them, they listen to us and get convinced.

Also, new software is coming into the market every day. We get partnered with them, perform marketing and promotions to create awareness among the business owners and take responsibility for implementing the software for clients.

We provide every possible solution to the customer in every possible way. Thus creating customer satisfaction and awareness in the business world.

• What is the reason behind your company’s long-standing success? The reason behind our company’s long-standing success is Customer satisfaction, the dedication of the employees and experienced team who is always willing to provide a solution to a customer query.

In the long run, we mainly focus on the satisfaction of both clients and employees. We as a team, work together, put collaborative effort to achieve a common goal or to complete a task in the most effective and efficient way.

• What are the products/services the company focuses on? How are your services different from those in the market?

Target Integration is an independent service provider. We provide ERP and CRM consulting services where we are partnered with different software like Zoho, Vtiger, Odoo, Leadsquared, Google, Zendesk, SAP, Microsoft, etc.

Our commitment to client satisfaction and providing quality work sets us apart from our competitors. • How do you decide to take the company a step further in terms of your products/services?

All CRM & ERP software release their version update every month and we keep updating our team members in order to deliver the best to the customers. Apart from that, we collaborate with our partners through social media channels like webinars, events, etc. to promote and always get updated with all the upcoming actions. One of the biggest challenges marketers face is getting the word out to the people who are most likely to become our customers. It’s important to understand that your products and services have a target audience that can be defined.

• Is there any new addition to the list of products/services? Anything exciting you would like to share?

Yes. We recently partnered with Shoptech Software and Repsly. E2 by Shoptech Corporation is a

manufacturing solution that offers scheduling, purchasing, shipping, customer management, and accounting. It’s designed specifically for job shops, contract and a variety of make-to-order manufacturers.

Repsly is a retail execution software for field teams doing field sales, and field team management to achieve peak performance in the field and maximize their impact on sales.

• How have the company graphs changed since the foundation?

• Can you please brief us about the professional experience?

Rohit Thakral started his career in 2001 as a customer support engineer in a reverse logistics company based in Delhi. Later in 2005, he got an opportunity to work in Ireland as the Product Specialist in Data Edge Ltd. In 2007, he switched to UPC Ireland. In 2008, he decided to start something of his own and ended up establishing Target Integration as a company, worked on a number of prestigious projects including Risk Management, Software Development, Business Application Development, CRM Consultant, Business Analysis, Open Source Consultant, Social Networking Consultant, Web & Mobile Application Development.

• What are the key achievements of your entrepreneurial journey?

Achievements are many but few are worth mentioning.

Rohit Thakral, started his career from a job in Delhi, India. He

Africa and the USA in the coming years. Now, Target Integration is a well known name in the sector of ERP and CRM and when people are looking for Automation, then they consider us as their one stop solution and referring other as well.

Ireland India Business Association - Founded in 2008 with a vision of developing Irish and Indian business ties is the leading bilateral trade organization operating to build networks and commercial partnerships, supporting a comprehensive portfolio of active and dynamic working groups, focused on specific industry sectors. Rohit Thakral is on the steering committee of the Ireland India Business Association and works closely with the Executive team. Irish Exporters Association - Target Integration is a member of IEA and we help businesses manage their export business around the globe using a number of Stock and Warehouse management systems (ERP systems) built specifically for Exporters.

started his own company in 2008 from a basement in an apartment in Dublin,Ireland with just 2-3 people.In the beginning of his career as an entrepreneur, he witnessed several failures and denials, but his focus on his goals and never giving-up attitude led to the success of Target Integration as a company. Today we have more than 15,000+ happy customers worldwide, serving automation in every business sector and that's what we help businesses achieve. He also planning to expand business in other parts of Europe, Dublin Chamber of Commerce - Target Integration Ireland is a member of the Dublin Chamber of Commerce and Rohit is an Ambassador of the Chamber.

Small Firms Association - Small Firms Association (SFA) represents a diverse membership of businesses that provide new format valuable in accessing their information resources. Target Integration is an active member of SFA.

Business Network International - BNI (Business Network International) provides a positive, supportive, and structured environment for the development

and exchange of quality business referrals. Target Integration is a member of BNI in Ireland as well as India. Rohit is also trained as a Director Consultant for BNI and has been to annual conferences of BNI UK & Ireland as well.

SFA Skillnet- SFA Skillnet is a multi-sector learning network for small and medium-sized enterprises (SMEs). Rohit Thakral is the chairperson of SFA Skillnets and works with the steering committee and the network manager.

• How do you look after your employees? What makes your team unique?

Target Integration has development offices in Ireland, Greece and India, and sales offices in the United Kingdom, Ireland, USA and India. We focus on nurturing our team and providing an environment that supports creative thinking and leadership. As a team, employees will never feel alone but at the same time, they will also have time to develop, grow, evolve and learn. This is how our team is unique and better than anyone.

• Is there any special experience with your clients you would like to highlight?

It has been an amazing experience with every client. We have implemented CRMs and ERPs for bigger brands like Dalmia, MAZARS, CUDA, SEIKO, Royal, Medicover, Aakash, Strata tiles, etc.,

Dalmia knew that in order to succeed in this era of technology their supply chain and logistics department needed to be much more robust than what they were. Thus, Dalmia approached Target Integration to help streamline their operations.

We helped Dalmia in implementing CRM and customize it as per the business needs for an improved Supply Chain Management. After implementing and testing CRM successfully, Dalmia's team found that their customer satisfaction increases by 300%. administrators, developers, managers, representatives. We provide online and onsite training programs for the feasibility of our clients.

• Constant vigilance- a need or a strategy? Please share your views. It is a need as it keeps us updated about all the ongoing and upcoming activities. It acts as a degree of wakefulness and responsiveness to stimuli like competition, property/liability losses, business interruption, etc. We have to strategize it too because I believe Poor planning is often worse than no planning at all. We need a strategy for constant vigilance:

♦ To set direction and priorities ♦ To get everyone on the same page ♦ To simplify decision making ♦ To communicate the message ♦ To drive alignment within the organization

• It’s a rat-race out there. How do you cope with that? A rat race is an endless, selfdefeating, or pointless pursuit. It may also refer to a competitive struggle to get ahead financially or routinely.

Target Integration offers a series of training programs for CRM and ERP solutions. Training is designed to expand your knowledge, strengthen your skills, adapt to technology, address questions and support individual learning for

E- commerce An Endless sky for business opportunities

ver the time everything O changes. Similarly, our way of shopping and doing business is also changing. And we no longer need to go to the nearby furniture store to buy a chair. Because you can do this work sitting at home with one click.

During 1960, businesses began sharing their business documents with other companies using the Electronic Data Interchange (EDI). Then in 1979, the American National Standards Institute formulated universal standards for sharing business documents, known as ASC X12.

After this, the birth of electronic companies like eBay, Amazon etc. started. And the e-commerce revolution started. The technology started with document sharing is now in our hands. And we can buy everything available online from any corner of the world with one click. This is the real strength of e-commerce. But, during this historical sequence of events, many events took place and new platforms, tools, technology emerged.

e-commerce policy remained in the news, on the other hand, online shopping company Flipkart was acquired by American company In the last few days, e-commerce i.e. electronic commerce has been in the headlines. Due to this, while the draft of the national Walmart. On the one hand, where the craze of online shopping is increasing in the country, on the other hand, consumers are also suffering from it.

e-commerce, what are its benefits, what are the challenges and what is the way forward in it? So let’s consider all these aspects one by one. In view of these problems of the people, the government has decided to bring a national e-commerce policy to take effective steps on this. For this, the government has formed a task force, which has prepared a draft on the e-commerce policy and submitted it to the government. Through this article, we will try to find answers to many questions, such as - Who says

Actually, electronic commerce is called e-commerce in short form. It is a way of doing business online. It involves the purchase and sale of goods and services via the Internet through an electronic system.

e-commerce. It presents many opportunities for the consumer as well as business along with the infrastructure. Constraints like time and distance do not matter much to consumers by its use. In today’s era, Internet is one of the most important aspects for

The Business to Business Model. Under this, a company sells goods to another company or firm. Under this, companies or firms come who buy goods for their own use or buy raw materials and make goods from it.

The second type of model is B2C i.e. Business to Consumer. Under this, the consumer purchases goods directly from a company.

Similarly, the third type of model is C2C i.e. Consumer to Consumer. Under this, the consumer directly contacts the consumer. Companies have no role in this.

The fourth type of model is C2B i.e. Consumer to Business. In this, the company directly contacts the consumer.

Similarly, in view of the increasing demand and supply of goods in the market, two types of models are now becoming more popular in online shopping of e-commerce, the first is - Market Place Model. In this model, online companies provide only one platform from where the consumer can buy goods according to his needs. For example, Amazon, Snapdeal, Flipkart etc. Similarly, the second is the inventory model. Under this, online companies sell goods on this platform through their company. Alibaba’s name comes at the top in this.

It is important to note that there is always a feeling of doubt in the minds of consumers about online shopping whether the product they have bought will be right or not.

This year, the government also received complaints against a number of e-commerce websites, in which the consumer said that he was given delivery of some other goods in exchange for the goods he had booked or that the goods were defective.

Similarly, many times people have complaints about where they should complain against it. On the one hand, where there is a lack of any concrete law about it, on the other hand, there is also a lack of awareness among the people. Due to lack of clear rules and laws, some challenges may also arise in front of small and medium industries. They will not be able to face these big companies in this blind race of the market. In such a situation, the possibility of unemployment is also increasing. People have already expressed concern about safety in the matter of online shopping. They believe that these companies are collecting their data, which is a matter of concern. Similarly, online shopping is also a problem by cloning people’s credit or debit cards and withdrawing money from their bank balance or hacking the banking data by hackers.

Not only this, some big companies working in the field of online shopping are now planning to deliver goods by drone, on which the lines of concern on the face of the government and people are clearly visible.

Today, the business associated with the e-commerce sector in the country is about $ 25 billion. It is estimated that in the next 10 years the trade will be around 200 billion dollars. Now the question arises that what is the reason for such rapid growth in this area? Let us tell you that on one hand, the country’s population is increasing rapidly, on the other hand, smartphones and data tariffs are becoming cheaper. Not only this, increasing network connectivity is also one of the reasons. In view of all these reasons, experts believe that this is an opportunity for the country, but the problem is that there is no clear policy in the country regarding e-commerce. The government needs to bring a clear policy in view of the increasing possibilities in this area. The way e-commerce sector companies are collecting people’s data has increased people’s concern. Justice Srikrishna Committee constituted for data security has also submitted its report to the government. Overall, the time has come for the government to consider it.

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