CRAFTING HAPPINESS: A Journey of Leadership and Legacy with TOM SACCO Chief Happiness Ofcer, CEO & President at Happy Joe’s Pizza, CEO & President at Tony Sacco’s Coal Oven Kitchen 24. Strategies to Help Your Global Franchise Brand Maintain Local Relationships 30. Pizza Factory Announces New Restaurant Opening In Jerome To Read More:
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Editors note
Welcome to the inaugural issue of Franchisee First magazine! We are thrilled to embark
on this journey with you, our esteemed readers, as we delve into the dynamic world of franchising.
In this premiere edition, we explore the ever-evolving landscape of franchising and provide invaluable insights into navigating its intricacies. From dissecting the latest trends shaping the future of franchising to unraveling strategies that foster strong local connections within global franchise brands, our aim is to equip you with the knowledge and tools necessary to thrive in this competitive industry.
We kick off with an insightful exploration into "The Future of Franchising: Trends to Watch," where we examine the transformative shifts driving the industry forward. From technological innovations to changing consumer preferences, we delve into the forces shaping the franchising landscape of tomorrow.
Next, we turn our attention to the crucial aspect of maintaining local relationships within global franchise brands. In "Strategies to Help Your Global Franchise Brand Maintain Local Relationships," we uncover actionable strategies to bridge the gap between global aspirations and local authenticity, fostering meaningful connections with communities worldwide.
Furthermore, we delve into the topic of investment with our feature on "Best Strategies for Investing in a Franchise." Whether you're a seasoned investor or considering franchising for the rst time, this comprehensive guide offers valuable insights to help you make informed decisions and maximize your returns.
In addition to our featured articles, we bring you the latest news and developments from the ever-evolving franchise world, keeping you informed and up-to-date with the pulse of the industry.
As we embark on this exciting journey together, we invite you to join us in exploring the endless opportunities and possibilities that franchising has to offer. Franchisee First magazine is committed to serving as your trusted companion on this path, offering expert guidance, insightful analysis, and inspiring success stories to empower you on your franchising journey.
Thank you for being a part of our inaugural edition. Here's to the beginning of a fruitful partnership and a future lled with endless possibilities.
Warm regards,
Rohit Shinde Editor-in-Chief Franchisee First Magazine
Tom Sacco
Chief Happiness Ofcer, CEO & President at Happy Joe’s Pizza, CEO & President at Tony Sacco’s Coal Oven Kitchen
8.
Contents
18. The Future of Franchising: Trends to Watch 24. Strategies to Help Your Global Franchise Brand Maintain Local Relationships 30. Pizza Factory Announces New Restaurant Opening In Jerome 36. How Slim Chickens is aiming to take Southern hospitality globa? 42. BEST STRATEGIES FOR INVESTING IN A FRANCHISE
Articles
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Cover Story
CRAFTING HAPPINESS:
A Journey of Leadership and Legacy with TOM
SACCO
Chief Happiness Ofcer, CEO & President at Happy Joe’s Pizza,
CEO & President at Tony Sacco’s Coal Oven Kitchen
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Cover Story
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Cover
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Story
Closing Thoughts on Legacy:
remembered not only for its delectable offerings but also for the joy and happiness it has brought to families and children worldwide. The brand aims to leave a lasting legacyofcreatingmagicalmemoriesthattranscendmerefood.
Tom Sacco’s journey epitomizes a dedication to service, leadership with a Servant’s Heart,andalegacyoffosteringhappinessandcreatingmemorableexperiencesinthe pizzaindustry
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TRENDS T WATCH The Futu re of FRA NCHI SING:
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TO NCHI SING:
The world of franchising has always been dynamic,
evolving alongside changes in consumer behavior, technology, and market trends. As we venture into the future, it's essential for franchisors and franchisees alike to stay ahead of the curve, anticipating shifts that will shape the industry. In this article, we'll delve into the exciting realm of franchising, examining key trends that are set to dene its future landscape.
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STRATEGIES TO HELP YOUR GLOBAL FRANCHISE BRAND MAINTAIN LOCAL RELATIONSHIPS
In the dynamic landscape of franchising, maintaining strong local relationships is paramount for the success of global franchise brands. While standardized systems and processes streamline operations, it's the connection with local communities that truly sets a franchise apart. Building and nurturing these relationships requires strategic effort and a deep understanding of local cultures, preferences, and values. Here are some effective strategies, illustrated with examples, to help your global franchise brand maintain its local relationships:
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Tailored Marketing Campaigns: Tailoring marketing campaigns to resonate with local audiences can signicantly enhance brand engagement. For instance, a McDonald's, global fast-food franchise, adapts its menu and promotions to suit local tastes and preferences in different countries. In India, McDonald's offers vegetarian options such as the catering to the McAloo Tikki burger, predominantly vegetarian population, while in Japan, it introduces limited-time menu items like the to appeal to Teriyaki Burger local palates.
FRANCHISE
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NEW RESTAURANT OPENING IN PIZZAFACTORYANNOUNCES
JEROME, Idaho – Pizza Factory, a renowned pizza brand from the West Coast expanding its presence across Idaho, is excited to announce the opening of its latest restaurant in Jerome.
Conveniently located at 3230 S Lincoln Ave. The new restaurant is owned and operated by Tracey and Julie Emery and is set to open its doors on March 27. Julie brings with her 33 years of experience in food and restaurant management. She will oversee the day-to-day operations of the new establishment. Tracey and Julie rst met at Pizza Hut in 1992. Where they worked closely together for 5 years. Later, Tracey pursued a 25-year career in IT. After discovering more about the Pizza Factory brand. The couple fell in love with the concept and recognized it as an ideal match for them.
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JEROME
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Including multiple fast-casual prototypes, Pizza Factory maintains its reputation for family-friendly dining and high-quality products.Thebrandspecializesinitsvastmenu offerings, serving fresh, never-frozen handtossedpizza,pasta,wings,sandwiches,salads, beer, wine and more. As Pizza Factory continues to develop into new markets, the brandisprovidingmulti-unitoperatorsflexible new-build or conversion options with delivery/curbside and traditional dine-in prototypes ranging from 1,000 – 4,000 sq. ft. The largest option typically features multiple dining sections, an arcade area for the kids, banquetroomsforpartiesandsocialgatherings andbig-screenTVsthroughouttherestaurant.
With aggressive development efforts currently inprogress,PizzaFactoryisactivelyexpanding and searching for multi-unit operators to develop nationwide. For more details about franchising opportunities with Pizza Factory, visithttps://pizzafactoryfranchises.com.
AboutPizzaFactory
Abelovedfixtureinover100hometowns,Pizza Factory remains loyal to its origins with dedicated operators, family-friendly dining, and top-notch products. We serve fresh, never frozen, hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine, and more. Our multiple fast-casual restaurant designs, including an Express model, coupled with robustoff-premisediningoptionslikedelivery and mobile ordering through our proprietary app, position Pizza Factory for success in the evolvingrestaurantindustry.
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How Slim Chickens Southern
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is aiming to take Chickens
Southern hospitality global?
TheQSRfranchiseSlimChickens isgearingupforitshand-breaded chickentomakeaglobalimpact withthesupportofitsfranchisees.
SlimChickensisexperiencingrapid growthinthequick-service restaurantindustry.Thepopular better-chickenbrand,recognizedfor itsSoutherncomfortfoodandhandbreadedchickentenders,isquickly expandingbothintheUnitedStates andinternationally.
Thefranchiseaimstoopen70 locationsannually,withaprojected 50percentriseinstoreopeningsby 2025.Thisgrowthisevidencedby its$3,864,513averageunitvolume (AUV*)anda13.6percentyearover-yearincrease.
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Slim Chickens attributes its widespread interest and loyal following to its commitment to quality, ability to adapt to external factors and a high-touch executiveteamthatstaysintunewithitsfranchisees’bottomline.
Innovating in the industry
The restaurant industry is ever-changing, and Slim Chickens consistently innovates to keeppacewiththelatesttechnology,realestatetrends,andtheexpectationsofseasoned multi-unitoperators.
Currently, operators are looking for greater flexibility. In response, Slim Chickens has introduced a new store format that lowers costs while preserving the brand’s unique ambience.As a result, franchisees can now adapt to smaller spaces without sacrificing qualityorcustomerexperience.
WhileSlimChickens aimsto embraceinnovation,itremainsdedicatedto maintaining consistency in its brand and reputation. The company believes that customers should always encounter delicious food and a warm, contemporary Southern atmosphere, whetherthey’redininginoronthego.
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Global aspirations Global aspirations
In the last six months alone, Slim Chickens has inked over 50 new development agreements, resulting in 50+ new openings across 10 new territories. These territories include locations in Turkey, Nevada, and Wisconsin. Additionally, the company has successfullylaunchednon-traditionaloutlets at Istanbul Airport and the University of Arkansas Fort Smith. These ventures have proven lucrative for investors and have continuedtoattractadedicatedfollowing.
Currently,SlimChickenshasover250stores and1,150signedagreementsinthepipeline. The franchise is also projected to have securedanadditional60developmentdeals, expanding into key markets including Ohio, Pennsylvania, New York, Virginia, Connecticut, Canada, the United Kingdom, theEuropeanUnion,Turkey,andtheGCC.
Thefranchiseislookingtocontinueitsstrong trajectoryofglobalexpansionand,inturn,is inviting multi-unit operators to join their journey of growth and redefine the fastcasualdiningexperience.
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Best Strategies For INVESTING INAFRANCHISE
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INVESTING FRANCHISE
Investing in a franchise can be a great chance for folks who want to run a business with a plan that’s already proven to work. You need good strategies to make the most of it and avoid problems. These include doing thorough research, planning your nances well, and knowing about the legal stuff, among other important things. Deciding to invest in a franchise means looking at everything about the franchise system. This includes checking out if there’s a demand for it in the market. How it stacks up against competitors, and what kind of support it offers to franchise owners. Good strategies for investing in a franchise also mean thinking about your own goals, how much money you have, and what you want to achieve with the business in the long run
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Also,thinkabouthowtheeconomyandthecommunitywhere youwanttosetupshopmightaffecthowwellyourfranchise does.Differentplacescanhavedifferentlevelsofdemandfor stuff,soit’scrucialtopickafranchisethatpeoplewantinyour area. Checking if a franchise is likely to work where you are alsomeanslookingatthingslikehowthecompany’sfinances are doing, how successful other franchise owners have been, and whether the whole franchise system seems steady and reliable.
Investing time in this comprehensive analysis will equip you withtheknowledgetomakeaninformeddecisionandselecta franchisewiththepotentialforlong-termsuccess.It’sacritical stepinmitigatingthechallengesoffranchisingandsettingthe foundationforaprofitableandrewardingbusinessventure.
EvaluatetheFranchise’sTrackRecord
Beforepurchasingafranchise,acriticalstepistoevaluatethe franchise’s historical performance and track record This evaluation provides insights into the franchise’s stability, growth potential, and the level of support provided to franchisees. A strong track record indicates future success, whereas red flags in the franchise’s history warrant a closer lookorreconsideration.
Even though how a franchise has done in the past doesn’t alwaysmeanit’lldojustaswellinthefuture,itcanstillteach usalot.Lookingatthingslikehowafranchisehasdealtwith tough times and made the most of chances can give us some goodideas.So,it’sreallyimportanttocheckoutstufflikehow wellthefranchiseisdoingfinancially,iffranchiseownersare happy,andwhatkindofsupportthefranchiseoffers.
a)FinancialPerformanceandGrowthMetrics
Themoneysideof afranchiseissuper importantfor figuring out if it’s a good bet. Before diving into a franchise, it’s essentialtotakeacloselookathowthecompany’sfinancesare doing and how much it’s growing. Check out stuff like how muchmoneythefranchiseisbringinginifit’smakingaprofit, andhowstableitsfinancesareoverall.Aimforfranchisesthat areconsistentlymakingmoremoneyovertimeandexpanding, as that usually means they’ve got a solid, adaptable business plan.
Alongwithlookingathowthefranchisehasdonefinanciallyin the past,. It’s important to check out the franchisor’s plan for the future. This plan should lay out how they’re planning to grow, expand into new markets, and help out their franchise ownersfinanciallyandinday-to-dayoperations.
Asoliddevelopmentplanshowsthatthefranchisorisserious aboutrunningthefranchisebusinesswellandhelpingitgrow. It also means they’re ready to handle changes in the market and are actively working to make sure the franchise system succeedsinthelongrun.
b)FranchiseeSatisfactionandSupportStructures
Beforeyoubuyafranchise,it’sreallyimportanttoseeifthe franchiseownersarehappywithhowthingsaregoing.When franchiseownersaresatisfied,itusuallymeansthefranchisor issupportive,there’sastrongcommunityamongfranchisees, and the business model works well. You can figure out if franchise owners are happy by talking to both current and formerones.
Talktothemabouttheirexperiencesandfindoutwhatkindof help they got when they were starting up and running their franchise. This could include things like training programs, helpwithmarketing,supportwithday-to-dayoperations,and any other resources the franchisor offers to keep things runningsmoothly
The support systems provided by the franchisor are really important for both the success of each franchisee and the whole franchise system. A franchisor that gives thorough training,continuestohelpout,andhasastrongsupportsetup shows they’re serious about running the franchise well and makingsurefranchiseownershavewhattheyneedtodowell. This kind of support is key when you’re setting up your franchise and getting it going, and it’s super helpful for dealing with the day-to-day challenges of running the businessandmakingitbiggerovertime.
UnderstandtheFinancialRequirements
Beforeyoudecidetobuyafranchise,it’sreallyimportantto knowwhatkindofmoneyyou’llneed.Thisunderstandingis crucialforyourinvestmentplan,makingsureyou’rereadyfor boththeupfrontcostsandtheongoingexpensesofowninga franchise.These financial needs decide whether it’s realistic for you to open a franchise and affect how you plan for the business’sfinancesinthelongrun.
a)InitialInvestmentandOngoingFees
When you’re getting started with a franchise, there are a bunch of costs you’ll need to cover, like the franchise fee, finding a location, buying equipment, stocking up on inventory, and any other expenses the franchisor lays out. Theseupfrontcostscanbereallydifferentdependingonthe
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b)OngoingSupportandResources
Beyondtheinitialtraining,franchisorsprovideongoingsupportto their franchisees, including refresher training, new product or service training, and continuous access to operational support. This ongoing support often extends to business management, financial analysis, and technical assistance, ensuring franchisees have the resources to adapt to changing market conditions and businesschallenges.
Accesstoanetworkoffellowfranchiseesforadviceandsupport further enhances the value of franchisor-provided training and resources.Thisnetworkfostersacommunityofsharedknowledge and experiences, facilitating collaborative problem-solving and innovationwithinthefranchisesystem.Theseelementsarecrucial forthelong-termsuccessandgrowthofthefranchise.
MarketingandBranding
Afranchise’sbrandpowerisoneofitsbiggeststrengths,helpingit stand out and build customer loyalty To make the most of this advantage,it’scrucialtohavesmartmarketingandbrandingplans inplace.Thesestrategieshelpgetcustomersinvolved,leadingto businessgrowthandstrongerconnectionswithyouraudience.
a)LeveragingtheFranchiseBrand
Franchise owners get a big boost from the franchise’s alreadyknown reputation and brand recognition. This can save a lot of time and work in attracting customers. To make the most of this advantage, franchise owners should stick closely to the franchisor’s branding rules and marketing plans. This keeps everything consistent for customers, reinforcing what the brand standsforandmakingthemmorelikelytostickaround.
Incorporating the franchisor’s national and regional marketing campaigns while engaging in local marketing efforts allows franchiseestotapintothecollectivepowerofthefranchisebrand whiletailoringtheirapproachtothelocalmarket.
b)LocalMarketingStrategies
Whileleveragingthefranchisebrandiscrucial,franchiseesmust also employ local marketing strategies to maximize their business’s reach and relevance in their specific market. This includeslocaladvertising,communityinvolvement,andtargeted promotionstoattractandretainalocalcustomerbase.
Effectivelocalmarketingstrategiesrequireadeepunderstanding of the local market, including customer demographics, preferences,andthecompetitivelandscape.
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