Most Visionary Business Leaders 2023 by Byond Media Solutions

The Entrepreneur Times October 2023 theentrepreneur-times.com

Unleashing the Entrepreneurial Spirit

PROFILES Rob Whitfield Chief Executive Officer Redefine Winning pg.24

ARTICLE

SHANNON YERKIC Chief Executive Oﬃcer TruMantra Education Group

TET

Cover Story

Unlocking Business Growth The Strategic Role of Technology in the Modern Era pg. 18

The Entrepreneur Times Unleashing the Entrepreneurial Spirit

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Editor’s Note In the ever-evolving landscape of education, visionary leaders play a pivotal role in shaping the future. This edition of The Entrepreneur Times is dedicated to showcasing the Most Visionary Business Leaders of 2023, and our cover story spotlights a trailblazer in the field of massage therapy education. Shannon S. Yerkic, the CEO of TruMantra Education Group, embodies the spirit of visionary leadership, bringing a fresh perspective and innovative approach to education. His insights and the philosophy that drives TruMantra's success are truly inspiring. As the CEO of TruMantra, Mr. Yerkic's multifaceted role, combining elements of a visionary, architect, coach, and catalyst, is reshaping the landscape of education. His diverse background in executive and corporate management, as well as accreditation chair positions in various sectors, brings a wealth of experience to TruMantra, enriching the educational experience for students and staff alike. In this special edition, we delve into Shannon Yerkic's journey, the unique approach of TruMantra Education Group, and the core principles that underpin their educational philosophy. We explore how TruMantra tailors education to individual learning styles, the tools they employ for excellence in teaching, and the transformative power of their transpersonal training approach. Moreover, we shed light on the values that guide TruMantra's daily operations, their unwavering commitment to student-centered education, and the impact of their approach on both individuals and communities. Discover how they make people feel better through the art of massage therapy and how they embrace hybrid learning to stay ahead in the ever-changing world of education. Shannon S. Yerkic's visionary leadership at TruMantra Education Group not only redefines the way we approach massage therapy education but also serves as a beacon of inspiration for those seeking innovative solutions in the field of education. We hope this cover story, and the entire Most Visionary Business Leaders 2023 edition, serves as a source of insight, inspiration, and motivation for entrepreneurs, business leaders, and educators alike. We commend Shannon S. Yerkic and TruMantra Education Group for their dedication to innovation and excellence, and we're excited to share their remarkable journey with you in this edition. Enjoy the read, and may their vision inspire you as much as it has inspired us.

Editor-in-Chief The Entrepreneur Times Magazine

Shannon Yerkic

8 18 24 30

Chief Executive Ofcer TruMantra Education Group

Article Unlocking Business Growth - The Strategic Role of Technology in the Modern Era

Rob Whiteld Chief Executive Ofcer

Redene Winning

Lincoln Electric Co. Case Study: Lincoln Electric Co.

Contents.

Cover Story

“Driving Innovation in Allied Health Education: The

TruMantra APPROACH’’

SHANNON YERKIC

TruMantra Education Group | Chief Executive Ofﬁcer The Entrepreneur Times www.theentrepreneur-times.com

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Cover Story

n the realm of education, leadership isn't just about steering the ship; it's about inspiring innovation, fostering growth, and creating meaningful value for all stakeholders. Shannon S. Yerkic, the CEO of TruMantra Education Group, embodies this visionary leadership approach. In a recent interview, Mr. Yerkic shared his insights and perspectives on the unique educational philosophy that drives TruMantra's success in the ﬁeld of massage therapy education and one of the leading schools in the United States for lymphedema management.

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An Unconventional Approach to Leadership Shannon Yerkic sees his role as the CEO of TruMantra Education Group as more than just a traditional executive position. He describes it as a multifaceted role, encompassing elements of a visionary, architect, coach, and catalyst for the organization. With energy, expertise, and enthusiasm, he brings a wealth of experience from executive and corporate management roles, as well as accreditation chair positions across various sectors, including higher education, healthcare, wellness, and business. This diverse background contributes signiﬁcantly to the

success of TruMantra Education Group, enhancing the educational experience for both students and staﬀ. A Journey Shaped by Experience Yerkic's journey in executive and corporate management, combined with his consulting work in education, has profoundly inﬂuenced his approach as CEO. He emphasizes that his passion for education is driven by the opportunity it provides to leverage his strengths of leadership, energy, expertise, and enthusiasm. His unwavering dedication and determination have been the driving

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Cover Story force behind his teams' success, and he is eager to impart these qualities to the students and staﬀ of TruMantra Education Group.

TruMantra Education Group operates on a foundation of core principles:

The Transpersonal Training Approach

Presence: Being present, mindful, loving, clear, and conscious.

TruMantra Education Group, specializing in a complexity of online, hybrid, and traditional educational courses/programs within the entire Allied Health ﬁeld, including but not limited to Massage Therapy (MT) and Nursing (RN/LPN), emphasizes transpersonal training dedicated to the whole person. In an inclusive and supportive environment, students are encouraged to engage deeply in their learning journey. TruMantra aims to prepare students to meet the challenges of becoming healthcare contributors while fostering a philosophy that aligns with selfperception and empathy for others. TruMantra Education Group owns both the Academy of Lymphatic Studies and the Arizona School of Integrative Studies (ASIS Massage Education), each specializing in assisting career-focused individuals who desire to enhance academic, clinical, and professional knowledge.

Excellence: Educational excellence through personal learning styles.

Core Principles and Values

Alignment: Alignment of life's values with life's work. Care: Exquisite care of self and others. Empowerment: Life learning through personal inquiry and transformation. These principles guide every facet of the educational philosophy at TruMantra, ensuring that students receive an education that prioritizes personal growth and transformation. Tailoring Education to Individual Learning Styles TruMantra schools prioritize a learner-centric approach, recognizing that every student is unique. They offer a dynamic curriculum that leverages hybrid learning, combining online resources with in-person experiences. This flexibility empowers students to customize their learning journeys, accommodating their specific needs and preferences.

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Tools for Excellence in Teaching

Impact on Individuals and Communities

TruMantra employs a diverse set of teaching techniques and tools to ensure that students receive an excellent education. Faculty members employ various methodologies, including lectures, discussions, group activities, multimedia presentations, and virtual simulations, catering to diﬀerent learning styles. Perceptual Thinking Patterns (PTP) are central to their philosophy, allowing for presenting curriculum in visual, auditory, and kinesthetic modes to enhance comprehension. TruMantra Education Group provides both domestic and international courses and partners with prestigious Hospitals, Health Care Agencies/Facilities, Colleges, and Universities to provide "in-demand" specialized course trainings and essential professional continuing education credits. The Transformative Power of Transpersonal Training

Massage therapy, when practiced in a caring and respectful environment, can profoundly impact individuals and communities. TruMantra supports students on their journey, allowing them to explore the boundaries of self-knowledge and compassion, which ultimately beneﬁts their clients and communities.

TruMantra's transpersonal training approach creates a safe, supportive, and evocative learning environment. Their experienced and dedicated staff fosters an atmosphere where curiosity and compassion are encouraged, facilitating deep learning and personal growth. Values in Action The values of peace, compassion, and honesty are woven into the daily operations of TruMantra schools. Students benefit from aligning their work with these values, leading to greater awareness and kindness, both personally and professionally. Student-Centered Education In the realm of Allied Health Education, the Academy of Lymphatic Studies is dedicated to providing the highest quality education. Through their certification courses, a student has direct contact with the highest trained and certified instructors with years of experience in education. This experience is combined with expertise in treatment and the use of current teaching technologies to assure a maximum learning experience. At TruMantra, students' individual goals remain at the heart of their educational experience. The institution takes pride in teaching the way students learn, incorporating Perceptual Thinking Patterns to ensure that each student absorbs information effectively. Small class sizes and experienced faculty create an enriching learning environment. The Entrepreneur Times www.theentrepreneur-times.com

Making People Feel Better Massage therapy isn't just about alleviating physical ailments; it's about making people feel better on a fundamental level. On the lymphedema management and treatment side of TruMantra, the Academy of Lymphatic Studies promotes the highest professional standards. It accomplishes this through quality continuing education to practitioners in the field of lymphedema management. It's a rewarding career that allows professionals to improve others' lives, one massage at a time. Embracing Hybrid Learning In today's rapidly evolving educational landscape, TruMantra Education Group embraces hybrid learning to provide engaging, inclusive, and effective educational experiences. This approach combines traditional in-person instruction with online learning, offering students the best of both worlds and preparing them for the digital age. In conclusion, Shannon S. Yerkic's leadership at TruMantra Education Group is driving innovation in massage therapy education and the entire Allied Health field. The institution's transpersonal training approach, commitment to individualized learning, and emphasis on values create a transformative experience for students. TruMantra Education Group specializes in a complexity of online, hybrid, and traditional educational courses/programs within the entire Allied Health field/sector, including not only Massage Therapy (MT) but also Nursing (RN/LPN), Lymphedema/Medical (OT, PT, COTA), and Health & Wellness professions. TruMantra Education Group provides both domestic and international courses, partnering with the most prestigious Hospitals, Health Care Agencies/Facilities, Colleges, and Universities to provide "in-demand" specialized course trainings and essential professional continuing education credits.

Cover Story 15

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Unlocking Business Growth The Entrepreneur Times www.theentrepreneur-times.com

The Strategic Role of Technology in the Modern Era In the digital age, technology has emerged as a powerful catalyst for business growth, enabling companies to streamline operations, expand their reach, and unlock unprecedented opportunities for innovation and development. Embracing the right technological tools and strategies has become a vital prerequisite for sustained competitiveness and success in the ever-evolving global market. To leverage technology effectively for business growth, it is essential to understand the key areas where it can make a signiﬁcant impact and the best practices for implementation.

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Enhancing Operational Efficiency: Technology plays a pivotal role in optimizing internal processes and increasing operational efficiency. Implementing advanced software solutions, such as enterprise resource planning (ERP) systems, customer relationship management (CRM) tools, and automation software, can streamline workflows, reduce manual errors, and enhance productivity. By leveraging technology to automate routine tasks and data management, businesses can allocate more resources to strategic initiatives and value-added activities, fostering overall business growth.

Expanding Market Reach: Digital technologies have transformed the way businesses connect with customers and expand their market reach. Developing a robust online presence through a user-friendly website, e-commerce platforms, and engaging social media channels is essential for reaching a broader audience and tapping into new market segments. Leveraging search engine optimization (SEO) and digital marketing strategies can amplify brand visibility, drive customer engagement, and ultimately lead to increased sales and revenue growth. Harnessing Data for Informed Decision-Making: Data has become a fundamental asset for businesses seeking to make informed decisions and gain a competitive edge. Leveraging analytics tools and datadriven insights can provide valuable information about consumer behavior, market trends, and operational performance. By analyzing this data, businesses can identify growth opportunities, tailor their oﬀerings to

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meet customer demands more effectively, and develop targeted strategies that drive sustainable business growth and profitability. Facilitating Innovation and Product Development: Technology serves as a catalyst for innovation, enabling businesses to develop cutting-edge products and services that meet evolving customer needs and preferences. Investing in research and development (R&D) and leveraging emerging technologies, such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT), can fuel the creation of disruptive solutions that set businesses apart from competitors. By fostering a culture of innovation and continuous improvement, businesses can drive product diversification, boost competitiveness, and open new avenues for revenue generation. Strengthening Customer Engagement and Experience: Technology has revolutionized the way

businesses interact with customers, emphasizing the importance of delivering personalized and seamless experiences. Implementing customercentric technologies, such as chatbots, virtual assistants, and personalized marketing automation, can enhance customer engagement and satisfaction. By understanding customer preferences and behavior patterns, businesses can tailor their offerings and services to meet specific needs, fostering customer loyalty and advocacy, which in turn fuels sustainable business growth. Ensuring Cybersecurity and Data Protection: As businesses increasingly rely on technology, safeguarding sensitive data and protecting against cyber threats have become critical priorities. Implementing robust cybersecurity measures, such as encryption protocols, multi-factor authentication, and regular security audits, is essential for protecting business and customer data from unauthorized access and breaches. Prioritizing data privacy and compliance not only builds trust with customers but also safeguards the reputation and long-term growth prospects of the business. Streamlining Supply Chain Management: Technology can revolutionize supply chain management, enabling businesses to optimize inventory, reduce lead times, and enhance overall logistics efficiency. Implementing supply chain management software and leveraging technologies like RFID (RadioFrequency Identification) and IoT can facilitate real-time tracking, improve inventory visibility, and enable timely decision-making, leading to cost savings and enhanced customer satisfaction. Embracing Cloud Computing: Cloud computing offers businesses the

scalability, flexibility, and costefficiency required for sustainable growth. By migrating operations and data to the cloud, businesses can access a wide array of services, including storage, computing power, and software applications, without the need for extensive hardware investments. Leveraging cloud solutions can streamline business operations, foster collaboration, and enable remote access, enhancing overall agility and competitiveness. Investing in Employee Training and Development: Integrating technology-based learning and development programs can empower employees with the necessary skills and knowledge to adapt to technological advancements and drive business growth. Offering comprehensive training on industry-specific software, digital tools, and emerging technologies not only enhances employee productivity and efficiency but also fosters a culture of continuous learning and innovation within the organization.

Implementing Sustainable Technologies: In today's environmentally conscious landscape, integrating sustainable technologies can not only reduce operational costs but also enhance the brand's reputation and appeal to environmentally conscious consumers. Investing in energy-eﬃcient technologies, renewable energy sources, and sustainable practices can contribute to cost savings, regulatory compliance, and improved brand image, fostering long-term growth and sustainability while minimizing the environmental footprint. Leveraging Virtual Reality (VR) and Augmented Reality (AR): Incorporating VR and AR technologies can enhance customer engagement and provide immersive experiences that drive sales and brand loyalty. By

leveraging VR and AR in product demonstrations, virtual showrooms, or interactive marketing campaigns, businesses can offer unique and engaging experiences that differentiate their brand in the market, ultimately fostering customer retention and advocacy. In conclusion, leveraging technology strategically is instrumental in driving business growth and ensuring longterm sustainability in today's competitive business landscape. By embracing the transformative power of technology across various business functions, organizations can enhance operational efficiency, expand market reach, drive innovation, and deliver exceptional customer experiences, ultimately positioning themselves for continued success and growth in the digital era.

Utilizing Predictive Analytics for Strategic Planning: Harnessing the power of predictive analytics can provide businesses with valuable insights into future trends, customer preferences, and market dynamics. By leveraging predictive modeling and data analysis, businesses can make informed decisions regarding product development, marketing strategies, and resource allocation, thereby minimizing risks and capitalizing on emerging opportunities for sustainable business growth and development.

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ROB WHITFIELD REDEFINE WINNING | CEO The Entrepreneur Times www.theentrepreneur-times.com

TRANSFORMING TEAMS FOR 10X SUCCESS WITH CEO ROB WHITFIELD

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Rob Whitfield's journey from a technology consultant to the CEO of Redefine Winning is a testament to the transformative power of a strong belief in the potential of human collaboration. His evolution from coding and testing to specializing in behavior change and transformation represents a deep understanding that business success is intricately linked to the dynamics of human interaction and collaboration. Redefine Winning, under Whitfield's leadership, has embraced a mission that extends beyond conventional success metrics. By focusing on coaching teams to achieve 10X success, the company has carved a niche in the market for its holistic approach to team dynamics and performance enhancement.

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Whitfield's motivation to establish Redefine Winning stems from a genuine desire to make a meaningful impact in the professional world. His conviction that investing in cohesive, high-performing teams can yield exponential business results has been the driving force behind the company's inception and growth. In practical terms, Redefine Winning's success is not just theoretical rhetoric. Whitfield offers concrete examples of organizations, like the large energy provider, whose collaboration with Redefine Winning resulted in a remarkable turnaround. Through a series of structured sessions and coaching, the once-guarded and defensive C-Suite team underwent a radical transformation, fostering a

culture of trust, openness, and collective accountability. The impressive 138% surge in EBITDA for this company serves as a testament to the tangible and sustainable impact of Redefine Winning's methodologies. At the core of Redefine Winning's approach lies the concept of "recontracting," an innovative process that emphasizes the importance of deliberate discussions on team dynamics and collaborative practices. This emphasis on intentional teamwork sets Redefine Winning apart, helping organizations unlock their true potential by optimizing their working methods and enhancing overall productivity. Whitfield's deep understanding of the

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challenges faced by contemporary teams has informed Redefine Winning's strategies. By fostering a culture of open communication and trust, the company helps teams transcend the limitations imposed by conventional hierarchical structures. Redefine Winning's commitment to facilitating open dialogue and psychological safety has proven instrumental in nurturing an environment where all team members feel empowered to contribute their insights and perspectives. The success stories of Redefine Winning are not limited to a single industry. The company's impact has been felt across diverse sectors, as exemplified by its intervention with a global telecommunications company. By instilling a common language and fostering collaborative problem-solving platforms, Redefine Winning enabled a substantial increase in sales productivity, showcasing the transformative potential of their coaching services. A cornerstone of Redefine Winning's approach is the "no risk guarantee," underscoring the company's confidence in its methodologies. By prioritizing client satisfaction and fostering a culture of co-creation, Redefine Winning has cemented its position as a trailblazer in the realm of team coaching and development.

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Looking ahead, Whitfield envisions a future where agile teamwork is the cornerstone of success. By continuing to prioritize the development of strong relationships and teaming competencies, Redefine Winning is poised to remain a leading force in transforming teams into cohesive, highperforming units, ready to achieve 10X success in an ever-evolving business landscape. Guided by a personal philosophy that champions the realization of individual and collective potential, Rob Whitfield and Redefine Winning continue to redefine the very essence of winning, leaving an indelible mark on the world of team dynamics and organizational success.

CASE STUDY

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Case Study: Lincoln Electric Co.

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Founded in 1895 and headquartered in Cleveland, Ohio, Lincoln Electric Co. has established itself as a global leader in the design, development, and manufacture of arc welding products, robotic arc-welding systems, and plasma and oxyfuel cutting equipment. With a strong focus on quality, innovation, and customer satisfaction, the company has become a prominent name in the welding industry, renowned for its unique approach to management and employee incentives.

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Case Study: Lincoln Electric Co.

Company Background: James F. Lincoln founded Lincoln Electric with a vision to provide exceptional quality products and services to its customers. Over the years, the company has earned a reputation for its technological advancements and innovative solutions, establishing itself as a major player in the global welding industry. The company's commitment to excellence, combined with its unique management philosophy, has contributed signiﬁcantly to its success and sustainability. Distinctive Management Philosophy: One of the key factors that set Lincoln Electric apart from its competitors is its distinctive management philosophy. The company has embraced a strong culture of employee empowerment, incentivizing performance through a unique compensation system. The company's incentive system, which includes piecework compensation and annual bonuses, encourages employees to work eﬃciently and fosters a sense of ownership and responsibility.

Furthermore, Lincoln Electric has prioritized employee development and engagement, providing extensive training programs and career advancement opportunities. The company has also implemented an open-door policy, allowing employees to voice their concerns and contribute to the decision-making process, fostering a strong sense of community and camaraderie within the organization. Global Expansion and Diversification: Despite its strong roots in the United States, Lincoln Electric has successfully expanded its operations globally, establishing a significant presence in various international markets. Through strategic acquisitions and partnerships, the company has diversified its product offerings and expanded its customer base, catering to diverse industrial sectors such as automotive, construction, and aerospace. Moreover, Lincoln Electric's commitment to research and development has enabled the company to introduce cutting-edge welding technologies, The Entrepreneur Times www.theentrepreneur-times.com

thereby solidifying its position as an industry leader. By leveraging its technological expertise and global presence, the company has continued to explore new market opportunities and maintain its competitive edge in the welding industry. Commitment to Sustainability: Recognizing the importance of sustainable business practices, Lincoln Electric has integrated environmental stewardship and corporate social responsibility into its core business strategy. The company has implemented various initiatives to reduce its environmental footprint, including the adoption of energyefficient manufacturing processes and the promotion of recycling and waste reduction practices. Additionally, Lincoln Electric actively participates in community development projects, demonstrating its commitment to social welfare and community enrichment. Diversification Initiatives: In recent years, Lincoln Electric has strategically diversified its product portfolio, branching out beyond traditional welding equipment. The company has expanded its offerings to include comprehensive welding solutions, automation systems, and integrated software solutions for improved efficiency and productivity. By incorporating state-of-the-art technologies, such as advanced robotic welding systems and data-driven analytics, Lincoln Electric has enhanced its ability to cater to the evolving needs of modern manufacturing industries. Market Leadership and Innovation: Through its relentless commitment to innovation, Lincoln Electric has maintained its position as a market leader in welding technology. The company has consistently invested in The Entrepreneur Times www.theentrepreneur-times.com

Case Study: Lincoln Electric Co.

research and development, resulting in the introduction of groundbreaking products and solutions that have redefined industry standards. Lincoln Electric's focus on continuous improvement and technological innovation has enabled it to stay ahead of the curve, anticipating market trends and addressing customer demands with unparalleled efficiency and precision. Customer-Centric Approach: Lincoln Electric places significant emphasis on understanding and addressing the unique requirements of its diverse customer base. By fostering strong relationships with customers and actively seeking feedback, the

company continuously refines its product offerings and services to align with evolving market dynamics. This customer-centric approach has not only strengthened customer loyalty but has also facilitated the development of long-term partnerships with key industry players, further solidifying Lincoln Electric's position as a trusted and preferred supplier of welding solutions worldwide. Conclusion: Lincoln Electric's remarkable success in the welding industry can be attributed to its unique management philosophy, global expansion strategies, and commitment to sustainability. By fostering a culture of innovation, employee empowerment, and corporate responsibility, the company has secured its position as a global leader in the welding equipment and technology sector. With its continued focus on technological advancement and market diversification, Lincoln Electric is well-positioned to maintain its competitive edge and achieve sustained growth in the years to come.

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The Entrepreneur Times Unleashing the Entrepreneurial Spirit