Most Inspiring Women Leaders in Business 2023 by Byond Media Solutions

The Entrepreneur Times October 2023 theentrepreneur-times.com

Unleashing the Entrepreneurial Spirit

ARTICLE Developing a Winning Entrepreneurial Mindset: Key Strategies for Success pg. 18

PROFILES Bamidele Seun Owoola Founder and Chief Executive Ofﬁcer Welcome2Africa International. pg. 24 Morgana Rae Author | Creator | Trainer

PRIYA NAZARETH Director - Monsher India Safety Equipments Pvt. Ltd Founder- Firescue Home Safety Kit

TET

Cover Story

pg. 38

The Entrepreneur Times Unleashing the Entrepreneurial Spirit

Chief Editor Michael Dellert Art & Design Head Olivia Davis BUSINESS DEVELOPMENT MANAGER Kevin Smith

MARKETING MANAGER Robert K.

BUSINESS DEVELOPMENT EXECUTIVES Sangam B. & Alex

SALES EXECUTIVES Liam Anderson ASSISTANT TECHNICAL HEAD Rohan Singh

TECHNICAL HEAD James Clark TECHNICAL CONSUTANTS Aisha Verma

DIGITAL MARKETING MANAGER Kunal Kapoor

ASSISTANT DIGITAL MARKETING MANAGER Noah Taylor

Follow Us On www.twitter.com/the_ent_times www.instagram.com/theentrepreneur_times www.linkedin.com/the-entrepreneur-times www.facebook.com/theentrepreneurtimes

BYOND Media Solutions Pvt Ltd is the oﬃcial publisher of The Entrepreneur Times magazine. All rights are reserved. The content and images provided in the magazine are the opinions and expressions of the respective authors and contributors. They do not necessarily reﬂect the views or opinions of BYOND Media Solutions Pvt Ltd or any of its members. We assume no responsibility for the accuracy or reliability of the content. Advertisements featured in the magazine are the sole responsibility of the advertisers, and their claims, content, and representations are not endorsed by the publisher. The Entrepreneur Times is a digital magazine that is strictly intended for free subscription and internal private use only. It cannot be sold or distributed. The publisher cannot be held liable for any unauthorized printing or copying of the digital magazine in any format or country. Please be advised that this statement is subject to customization to accurately represent the policies and guidelines of BYOND Media Solutions Pvt Ltd and The Entrepreneur Times magazine.

Editor’s Note In a world where perseverance and ingenuity define success, we bring you the inspiring journey of Ms. Priya Nazareth, Director of Monsher India Safety Equipments. Her story reflects the triumph of determination, vision, and unwavering dedication. Priya's entrepreneurial path in the male-dominated fire safety industry is a narrative of resilience and selfdiscovery. Her journey from self-learning to mastering the intricacies of the business world is a testament to her tenacity and leadership. This edition's cover story sheds light on Priya's remarkable achievements and the strategies that have propelled Monsher India Safety Equipments to the forefront of the industry. Not only has she navigated the challenges of entrepreneurship, but she has also fostered a culture of innovation and excellence within her company. Priya's emphasis on effective communication, adaptability, and resilience serves as a guiding light for aspiring entrepreneurs, particularly women seeking to make their mark in traditionally male-dominated fields. The article highlights Priya's contributions to the world of fire safety, from introducing groundbreaking solutions to fostering inclusive initiatives. Her commitment to mentoring aspiring entrepreneurs and empowering individuals with unique abilities reflects her dedication to fostering a more equitable and inclusive society. As we delve into Monsher India Safety Equipments' mission and international collaborations, we witness the company's unwavering commitment to delivering the highest quality fire safety products and services. We invite you to explore Priya Nazareth's story and draw inspiration from her journey. May her tale ignite the flames of determination within each reader, urging them to pursue their dreams and create a positive impact on the world.

Editor-in-Chief The Entrepreneur Times Magazine

Priya Nazareth

8 18 24 30 38

Director Monsher (India) Safety Equipments Pvt. Ltd.

Article Developing a Winning Entrepreneurial Mindset: Key Strategies for Success

Bamidele Seun Owoola Founder and Chief Executive Ofcer

Welcome2Africa International

Carlsberg: Brewing Success Through Innovation and Global Expansion

Morgana Rae Author | Creator | Trainer

Contents.

Cover Story

Igniting Success in

FIRE SAFETY

A Trailblazing Entrepreneur's Journey. PRIYA NAZARETH Director | Monsher India Safety Equipments Pvt. Ltd

Founder | Firescue Home safety kit

The Entrepreneur Times www.theentrepreneur-times.com

PHOTOGRAPHY: SHIVANI GOEL MAKEUP: RESHMA ANSARI LOCATION: IMPERIAL CLUB BY THE LEELA

The Entrepreneur Times www.theentrepreneur-times.com

In the realm of ﬁre safety solutions in India, Ms. Priya Nazareth stands as a formidable and inspiring trailblazer. With two decades of experience in the industry, she has honed her skills to become an expert known for delivering strategic value and demonstrating exceptional leadership prowess. At the helm of Monsher India Safety Equipments, she leads with an unwavering vision and a commitment to integrity, transparency, and trust. The Journey of an Entrepreneur Ms. Nazareth's entrepreneurial journey is a testament to her lifelong learning ethos. It all began with her early career in arts and graphic designing, where she had the opportunity to observe and understand how businesses operate. This experience served as the foundation for her vision of owning a manufacturing facility. Inspired by her father, who built his own business from scratch, Ms. Nazareth was determined to create something of her own through hard work and dedication.

marketing. As she grew more prepared for the next step, she took over the complete management of Monsher India Safety Equipments, a company deeply rooted in ﬁre safety products and services. Navigating a Male-Dominated Industry Ms. Nazareth acknowledges that women's entrepreneurship presents unique challenges, particularly in a male-dominated industry like ﬁre safety. To establish her presence and credibility, she had to overcome barriers and create her identity. She gained insight into handling tough negotiations, critical business decisions, and developing the necessary gut instinct. Over time, she developed the skills of assertiveness and self-belief, recognizing the importance of having a strong, selfvalidating voice of power. For women entrepreneurs, resilience is indispensable, as setbacks may be more demanding and unforgiving. Strategies for Success

Post-marriage, her husband and father-in-law became pillars of support, fueling her vision. Having a family business in fire protection, she gained firsthand experience in managing large projects, learning essential aspects of business such as finance, funding, relationships, people management, and The Entrepreneur Times www.theentrepreneur-times.com

Monsher's formidable presence in the PAN India ﬁre safety market is the result of a combination of strategies. Key elements include an unwavering focus on customer satisfaction, innovative product development, and a dedicated team of

Cover Story

The Entrepreneur Times www.theentrepreneur-times.com

Cover Story experts. The company has also forged strategic partnerships with industry leaders, further enhancing its reputation and expanding its reach across the country. Instrumental Leadership Skills According to Ms. Nazareth, visionary leadership, effective communication, adaptability, and resilience are essential entrepreneurial skills. Good communication and adaptability are critical for navigating an ever-changing market and technological landscape. A Solution-Oriented Approach In a dynamic industry that demands constant adaptation to new technologies and regulations, staying solution-oriented is paramount. Ms. Nazareth emphasizes the importance of staying updated, listening to customer needs, and adapting to change. Embracing change, studying global trends, and preparing for all eventualities are also key strategies. Contributions to Fire Safety Through Monsher India Safety Equipments, Ms. Nazareth has made significant contributions to the fire safety industry. In addition to offering essential solutions, the company focuses on introducing innovative solutions. For instance, they were the first to introduce flexible droppers to the Indian market, revolutionizing fire safety. The goal is not only to promote fire safety but also to bring unique solutions to the industry. Recognitions and Achievements Monsher India Safety Equipments has garnered recognition from leading organizations worldwide. Some notable achievements include the FORBES India, Women Of Vision Award by Realty Masterclass, Promising Leaders Coffee Table Book by Economic Times, Company of the Year 2021-22 by Business View magazine, Woman Entrepreneur Of The Year by CEO Magazine, Black Swan Award For Women Empowerment by Asia One, Visionary Safety Entrepreneur by WEDO (Women Entrepreneurship Development Organisation), Influential Women Leaders In Business by Decision Maker Magazine.

The Entrepreneur Times www.theentrepreneur-times.com

Cover Story Empowering Others Beyond business success, Ms. Nazareth is actively involved in initiatives supporting women's entrepreneurship and providing opportunities for specially-abled individuals. She mentors young women with entrepreneurial aspirations and advocates for women in leadership roles. Additionally, she works to empower specially-abled individuals with the skills needed to succeed in the corporate world. Monsher's Core Services and Mission Monsher India Safety Equipments, a 50-yearold company, is renowned for leading fire safety products and services. Their foundation is built on innovation, technology, and experience, offering customers fire safety solutions and exceptional customer service. The company has established international joint ventures, contributing to their reputation for excellence. Their core services encompass various verticals, including government, residential, industrial, commercial, airports, educational institutions, and the hotel industry. Their mission is to be a trusted fire and safety solution provider that prioritizes lives and spaces. International Collaborations and Innovations Monsher has successfully collaborated internationally and in India, bringing the highest quality firefighting products with gold-standard certifications to the Indian market. Their commitment to serving the best available globally has earned them a reputation as a trustworthy and household name. Their latest innovation, FIRESCUE, a fire safety home and office kit, addresses a crucial need in homes and offices.

The Entrepreneur Times www.theentrepreneur-times.com

Building Strong Relationships Maintaining strong relationships with stakeholders is a cornerstone of Monsher's success. They prioritize open and transparent communication and a collaborative approach. Consistency in deliverables and promises is a key element in nurturing these relationships. In conclusion, Ms. Priya Nazareth's journey in entrepreneurship and her remarkable contributions to the ﬁre safety industry through Monsher India Safety Equipments serve as an inspiring example of determination, innovation, and commitment. Her dedication to empowering others, particularly women and specially-abled individuals, underscores her vision of creating a more inclusive and safer world. As Monsher continues to thrive and innovate, Ms. Nazareth's leadership will undoubtedly leave an indelible mark on the industry for years to come.

The Entrepreneur Times www.theentrepreneur-times.com

n today's dynamic business landscape, the right mindset can often be the deﬁning factor between the success and failure of an entrepreneur. While possessing a groundbreaking idea and a solid business plan is crucial, it's the mindset that ultimately shapes the path to success. Developing an entrepreneurial mindset goes beyond mere ambition; it involves a unique set of attitudes and approaches that foster resilience, adaptability, and a relentless pursuit of goals. To embark on this journey and cultivate the mindset needed to thrive in the competitive business world, consider the following key strategies.

Developing a Winning Entrepreneurial Mindset:

Key Strategi The Entrepreneur Times www.theentrepreneur-times.com

ies for Success 19

The Entrepreneur Times www.theentrepreneur-times.com

contribute to the growth and success of your business. Eﬃcient time management will not only increase productivity but also reduce stress and help maintain a healthy work-life balance. Cultivate Strong Networking Skills: Building a robust network is instrumental in the world of entrepreneurship. Attend industry events, join professional organizations, and leverage social media platforms to connect with like-minded individuals and industry leaders. Establishing meaningful connections can lead to valuable partnerships, mentorship opportunities, and access to crucial resources.

Embrace a Growth Mindset: A growth mindset is the cornerstone of entrepreneurial success. Embrace the idea that abilities and intelligence can be developed through dedication and hard work. Recognize failures and setbacks as opportunities for learning and growth rather than insurmountable obstacles. Cultivate a thirst for knowledge and constantly seek ways to improve yourself and your business. Foster Resilience: Entrepreneurship is inherently challenging and often involves facing numerous obstacles and rejections. Developing resilience is critical to navigating these hurdles. Build the ability to bounce back from failures, learn from them, and emerge stronger. Understanding that setbacks are a part of the journey will enable you to persevere through tough times and maintain a clear focus on your goals. Cultivate a Passion for Learning: Successful entrepreneurs are lifelong learners. Stay updated with the latest The Entrepreneur Times www.theentrepreneur-times.com

industry trends, technologies, and best practices. Attend workshops, seminars, and networking events to expand your knowledge and gain insights from seasoned professionals. Continuously seek feedback and be open to constructive criticism, as it can oﬀer valuable perspectives for improvement.

Develop Adaptability: In an everevolving business landscape, adaptability is key. Be prepared to pivot your business strategies and approaches in response to market changes and emerging trends. Embrace new technologies and methodologies that can enhance the eﬃciency and competitiveness of your business. The ability to adapt swiftly and eﬀectively will position your business for longterm success.

Encourage a Culture of Innovation: Develop a culture within your business that fosters creativity and innovation. Encourage your team members to think outside the box and welcome diverse perspectives and ideas. Foster an environment where calculated risks are not only accepted but also encouraged, as they often lead to breakthroughs and competitive advantages.

Maintain a Positive Attitude: A positive attitude is contagious and can inﬂuence the morale and productivity of your team. Approach challenges with optimism and a solution-oriented mindset. Celebrate achievements, no matter how small, and use them as stepping stones toward greater success. A positive outlook will not only bolster your own resilience but also inspire those around you to strive for excellence.

Practice Eﬀective Time Management: Time is a valuable resource for entrepreneurs. Develop the discipline to prioritize tasks based on their importance and urgency. Delegate responsibilities where necessary, and focus on activities that directly

Set Clear and Achievable Goals: Establishing clear, measurable, and attainable goals is essential for driving entrepreneurial success. Create a roadmap that outlines both short-term and long-term objectives, and regularly

reassess and adjust these goals as your business evolves. Setting ambitious yet realistic targets will provide you with a sense of direction and purpose, motivating you to stay focused and dedicated to achieving your vision. Foster a Resilient Company Culture: Nurturing a resilient company culture is as important as fostering personal resilience. Encourage open communication, teamwork, and a supportive environment where employees feel empowered to take calculated risks and contribute innovative ideas. Promote a culture that values learning from failures, celebrates successes, and continuously strives for improvement and growth. Practice Mindfulness and Stress Management: Running a business can be demanding and stressful, making it crucial to prioritize self-care and mental well-being. Incorporate

mindfulness practices into your daily routine, such as meditation, exercise, or hobbies that help you relax and recharge. Implement stress management techniques to prevent burnout and maintain a clear, focused mindset that is essential for making sound business decisions. Develop Effective Communication Skills: Effective communication is fundamental to building strong relationships with employees, clients, investors, and other stakeholders. Hone your ability to articulate your vision, ideas, and expectations clearly and concisely. Actively listen to feedback and concerns, and encourage open dialogue to foster a culture of transparency and trust within your business. Cultivate Financial Acumen: Understanding the financial aspects of your business is crucial for making informed decisions and ensuring sustainable growth. Familiarize yourself with basic accounting principles, financial analysis, and budgeting techniques. Seek guidance from financial advisors if needed and regularly monitor key financial metrics to assess the health and performance of your business. In conclusion, developing a winning entrepreneurial mindset is a continuous process that requires dedication, perseverance, and a willingness to learn and adapt. By embracing these key strategies, aspiring entrepreneurs can cultivate the necessary mindset to overcome challenges, seize opportunities, and achieve long-term success in the competitive business world.

The Entrepreneur Times www.theentrepreneur-times.com

Bamidel Seun Owoola: Redening Africa's Image and Fostering Trade & Investment

Founder and Chief Executive Oﬃcer Welcome2Africa International.

The Entrepreneur Times www.theentrepreneur-times.com

n the rapidly changing landscape of global business and leadership, Bamidele Seun Owoola stands as a beacon of hope and inspiration for those who believe in the transformative power of visionary leadership. As the Founder and Chief Executive Officer of Welcome2Africa International. Bamidele has dedicated her life to redefining Africa's image and fostering trade and investment on the continent. In this exclusive interview with The Entrepreneur Times magazine for the "Most Influential Women in Leadership 2023" edition, she shares her remarkable journey, insights, and vision for a brighter Africa. A Vision Born from Personal Experience Bamidele Seun Owoola's journey to becoming a formidable force in the world of trade and investment in Africa began with her upbringing in the United Kingdom during the 1990s. It

was during this time that she was exposed to prevailing negative stereotypes about Africa, which portrayed it as a continent plagued by problems. War, hunger, poverty, and despair were the recurring themes in discussions about Africa. However, Bamidele saw a stark contrast between these stereotypes and the immense potential, rich culture, and opportunities in Africa. This dissonance between perception and reality ignited a deep determination in Bamidele to challenge these misconceptions and create opportunities for positive change on the continent. Instead of accepting the prevailing negative stereotypes, she envisioned Africa as a hub of trade and investment, brimming with potential and ripe for development.

A Special Focus on Nigeria's Agricultural Sector Welcome2Africa International places a special focus on Nigeria's agricultural sector, which currently covers 25% of the nation's GDP and is worth over $500 billion. This sector plays a crucial role in job creation, food security, and economic growth. By focusing on this sector, Bamidele and her team aim to attract investments that can transform Nigeria's agricultural landscape, beneﬁtting investors and contributing to sustainable development. The Entrepreneur Times www.theentrepreneur-times.com

Welcome2Africa International: A Catalyst for Change Bamidele’s success in transforming Welcome2Africa International into a global platform dedicated to fostering trade and investment in Africa. (Bamidele’s experiences and skillset play a vital role in…) One of the organization's flagship initiatives is the hosting of investment conferences in strategic cities around the world. These conferences have had a significant impact in creating awareness and fostering partnerships. They bring together investors, government officials, and businesses from around the world to explore opportunities in Nigeria, and as a result, over $5 billion worth of trade and investment commitments into Africa have been facilitated by its board. Long-Term Goals and Aspirations Bamidele's long-term goals for W2A are nothing short of visionary. She envisions expanding the organization's reach, fostering more partnerships, and creating sustainable trade and investment networks across Africa. Achieving this will require continuous engagement with stakeholders, advocating for policy reforms, and showcasing the incredible opportunities Africa has to offer. The Power of Collaboration Collaboration has been at the heart of Welcome2Africa International's success. Bamidele Seun Owoola and her team have engaged with local and international organizations, including Alluvial Agriculture, Arab Trading Company, and AFEX Commodities, among others. These collaborations have allowed them to leverage each

The Entrepreneur Times www.theentrepreneur-times.com

other's strengths and resources, furthering their mission to promote trade and investment opportunities in Africa. The Role of Education and Skills Bamidele's educational background in Criminology and Social Psychology from Essex University and political science from the University of Abuja provides her with the tools to effectively convey Welcome2Africa International's message and manage the multifaceted aspects of the organization. Her skills in communications, marketing, branding, and project management have been instrumental in promoting trade and investment opportunities in Africa. Tailoring Initiatives to Local Needs Africa is a diverse continent with unique challenges and opportunities in different regions. Welcome2Africa International recognizes this diversity and tailors its initiatives to address the specific needs and opportunities in different African countries. Extensive research, local partnerships, and engagement with local stakeholders are integral to their work process. The Role of International Investors and Organizations According to Bamidele Seun Owoola, international investors, donors, and organizations play a crucial role in supporting Africa's economic development and growth. They not only provide capital but also bring expertise and resources essential for infrastructure development, job creation, and capacity building. The Entrepreneur Times www.theentrepreneur-times.com

Words of Wisdom for Aspiring Entrepreneurs For young entrepreneurs passionate about contributing to Africa's development, Bamidele offers valuable advice: Be passionate, persistent, and patient. Surround yourself with a supportive network, be adaptable, and stay committed to your vision. Don't be discouraged by setbacks, as they are part of the journey. Most importantly, remember that positive change is possible, and your efforts can make a significant impact on Africa's development. Bamidele Seun Owoola's journey from challenging stereotypes to fostering trade and investment in Africa is a testament to the power of determination, vision, and collaboration. Through Welcome2Africa International. she is not only redefining Africa's image but also creating a brighter future for the continent—one filled with opportunities, growth, and prosperity. Her story serves as an exemplary blueprint for aspiring entrepreneurs and leaders who seek to make a positive impact on Africa and the world.

Case Study

Brew

The Entrepreneur Times www.theentrepreneur-times.com

wing Success

Through Innovation and Global Expansion 31

The Entrepreneur Times www.theentrepreneur-times.com

Carlsberg: Brewing Success Through Innovation and Global Expansion

arlsberg, a renowned Danish brewing company founded in 1847, has traversed a rich history marked by resilience, innovation, and a steadfast commitment to excellence. From its humble origins in Copenhagen to its status as a global beer behemoth, Carlsberg's journey exempliﬁes the profound impact of strategic foresight, a relentless pursuit of quality, and a deep understanding of consumer preferences. Building a Legacy: Under the visionary leadership of J.C. Jacobsen, Carlsberg revolutionized the brewing industry with its unwavering dedication to scientiﬁc research and technological advancements. The establishment of the Carlsberg Laboratory in 1875 marked a pivotal moment, setting the stage for

groundbreaking discoveries and the development of superior brewing techniques that would come to deﬁne the company's legacy. Expansion and Adaptation: Carlsberg's expansion into international markets during the 20th century solidiﬁed its position as a global brewing powerhouse. Despite facing formidable challenges, the company adeptly navigated changing consumer trends, diversifying its product portfolio and investing in strategic acquisitions. Carlsberg's acquisition of numerous breweries and its successful partnerships cemented its presence in key markets, enabling it to cater to a diverse range of consumer preferences. Innovative Strategies for Modern Challenges: In an era characterized by heightened health consciousness and environmental

awareness, Carlsberg displayed its commitment to sustainability through its ambitious "Together Towards ZERO" initiative. By prioritizing environmentally friendly practices and reducing its carbon footprint, the company not only resonated with a conscientious consumer base but also positioned itself as an industry leader in sustainable brewing practices. Furthermore, Carlsberg's foray into the realm of innovative brewing techniques, such as the development of the groundbreaking Snap Pack technology, showcased its dedication to reducing plastic waste and enhancing the sustainability of its packaging processes. This revolutionary step garnered international acclaim, reinforcing Carlsberg's reputation as a trailblazer in both the brewing and sustainability sectors.

The Entrepreneur Times www.theentrepreneur-times.com

The Power of Brand Identity: Carlsberg's enduring success can be attributed not only to its superior product quality but also to its timeless brand identity, encapsulated by its iconic logo and memorable marketing campaigns. By fostering a strong emotional connection with consumers and consistently delivering on its brand promise, Carlsberg has established itself as a symbol of quality, authenticity, and camaraderie, transcending cultural and geographical boundaries. Diversiﬁcation and Resilience: In response to the unprecedented challenges posed by the COVID-19 pandemic, Carlsberg's proactive approach to diversiﬁcation demonstrated its ability to swiftly adapt to shifting market dynamics. The company's strategic emphasis on expanding its nonalcoholic and low-alcohol product lines not only catered to the evolving consumer preferences for healthier beverage options but also mitigated the impact of the pandemic-

The Entrepreneur Times www.theentrepreneur-times.com

related restrictions on the alcohol industry. This foresight underscored Carlsberg's resilience and unwavering commitment to sustaining its market leadership position, even during the most challenging of times. Community Engagement and Social Responsibility: Beyond its business operations, Carlsberg's dedication to fostering positive social impact through various community engagement initiatives further solidiﬁed its reputation as a responsible corporate citizen. Through collaborations with local communities, environmental organizations, and philanthropic endeavors, Carlsberg demonstrated its commitment to making a meaningful diﬀerence in the lives of people worldwide. By prioritizing social responsibility alongside commercial success, the company has set a noteworthy precedent for the integration of ethical practices and sustainable development within the corporate landscape.

Carlsberg: Brewing Success Through Innovation and Global Expansion

Forward-looking Vision: Looking ahead, Carlsberg's ambitious plans for continued expansion, innovation, and sustainability underscore its commitment to remaining at the forefront of the global brewing industry. With a steadfast focus on leveraging cutting-edge technologies, enhancing consumer experiences, and reducing its environmental footprint, Carlsberg aims to set new benchmarks for excellence while maintaining its tradition of brewing excellence and consumer satisfaction. By prioritizing forward-looking strategies, Carlsberg remains poised to shape the future of the brewing industry and set new standards for responsible and sustainable business practices globally. Conclusion: Carlsberg's remarkable journey from a local brewery in Copenhagen to a global leader in the brewing industry reﬂects the power of visionary leadership, strategic foresight, and an unwavering commitment to excellence and sustainability. By consistently reinventing itself, adapting to changing market dynamics, and prioritizing social responsibility, Carlsberg has not only solidiﬁed its position as a market leader but has also inspired a generation of businesses to integrate innovation, resilience, and ethical practices into their core business strategies. As it continues to navigate an ever-evolving global landscape, Carlsberg remains dedicated to brewing success and making a positive impact on the world.

The Entrepreneur Times www.theentrepreneur-times.com

Morgana Rae Transforming Lives Through Money Relationship Alchemy

Author |Creator | Trainer

The Entrepreneur Times www.theentrepreneur-times.com

PROFILE

The Entrepreneur Times www.theentrepreneur-times.com

PROFILE

n an exclusive interview with The Entrepreneur Times, Morgana Rae, President of Charmed Life Coaching Inc., shared her remarkable journey from an unexpected path into the world of entrepreneurship. Having evolved into a leading expert in transforming people's relationship with money, Morgana's story is one of resilience, selfdiscovery, and a profound understanding of the human psyche. Unintended Beginnings: From Acting to Coaching Morgana's trajectory into entrepreneurship was far from conventional. With aspirations of becoming a Professor of Religion, she pivoted into acting before ultimately finding her true calling as a coach. Reflecting on her journey, she revealed, "I was happiest when I was helping other people." This realization marked the turning point that led her to transition from acting to full-time coaching, a decision that would define her future path. A Paradigm Shift in Money Perception Morgana's unique focus on transforming one's relationship with money stemmed from her personal struggles. Despite her extensive efforts, she found herself grappling with financial challenges. It was a pivotal moment during a coaching call that brought her to a startling revelation about her perception of money as a person – a big, scary, and dangerous biker dude. "I observed the way I wanted all the distance in the world between me and this biker dude 'Money.' This moment told me everything I needed to know about my results," she explained. The Birth of "Financial Alchemy" In 2006, Morgana penned her first book, "Financial Alchemy, 12 Months of Magic and Manifestation," which marked a significant milestone in her career. The book, born out of a need for a product to sell at an expo, quickly rose to international acclaim, opening doors to major

media platforms and propelling her message to a global audience. The Power of Change and Safety With three decades of experience as a life coach, Morgana emphasized that change happens at the "Speed of Safety." Delving into the core philosophy of her coaching methodology, she shared, "We make money a specific, monstrous, imaginary person, because abstract values are harder to change. This allows us to rewire the way you experience and respond to the world." Driving Forces and Aspirations Motivated by her passion to empower individuals and create a positive impact, Morgana's work is grounded in the idea that true wealth serves love, lifestyle, and legacy. She envisions a world where self-worth and personal power render individuals immune to fear-based manipulation, fostering a culture of genuine fulfillment and contribution. A Call to Transformation For those seeking to transform their relationship with money, Morgana's online platform, www.MorganaRae.com, serves as a comprehensive resource hub. From insightful articles and videos to a self-assessment quiz and coaching programs, her website offers a gateway to embark on a journey toward a healthier and more prosperous money mindset. In her parting words, Morgana invites everyone to embrace their uniqueness and contribute to the world in their own authentic way, fostering a culture of genuine connection and support. Morgana Rae's journey is a testament to the power of self-discovery and the profound impact of transforming one's relationship with money. Through her unique approach and unwavering dedication, she continues to inspire countless individuals to redefine their perceptions and achieve financial empowerment.

The Entrepreneur Times www.theentrepreneur-times.com

The Entrepreneur Times Unleashing the Entrepreneurial Spirit