Most Iconic Women Leader of 2023 by Byond Media Solutions

THE UNLEASHING THE ENTREPRENURIAL SPIRIT

ENTREPRENEUR TIMES Edition December 2023

Most

Iconic Women Leader of 2023 Featuring Proles Vladimer Botsvadze Mentor,Techstars

Lewis Smithingham Media.Monks SVP of Innovation & Creative Solutions

Davielle Jackson CEO, Founder, Femi Secrets Health

UNLEASHING THE ENTREPRENURIAL SPIRIT

Edition December 2023

BUSINESS DEVELOPMENT MANAGER

Kevin Smith BUSINESS DEVELOPMENT EXECUTIVES

Sangam B. & Alex

Chief Editor Michael Dellert Art & Design Head Olivia Davis

TECHNICAL HEAD James Clark TECHNICAL CONSUTANTS Aisha Verma

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Editor’s Note

Revolutionizing Feminine Hygiene: The Femi Secrets Saga In this edition of The Entrepreneur Times Magazine, we are honored to feature Davielle Jackson, the visionary force behind Femi Secrets, as our "Most Iconic Women Leader of 2023." Davielle's journey is a testament to innovation, resilience, and a profound commitment to revolutionize the landscape of feminine hygiene. In a world where feminine care had seen little innovation for over four decades, Davielle emerged as a transformative figure, challenging norms and introducing groundbreaking products. As the Founder and President of Femi Secrets, she not only redefined the industry but also secured her place in entrepreneurial history as a millennial business mogul. Femi Secrets is not merely a brand; it's a movement, and Davielle Jackson is at its helm, steering it into new frontiers. The brand's projected valuation exceeding $1 billion by 2024 is not just a testament to financial success but to Davielle's visionary leadership and dedication to empowering women globally. Beyond the boardroom, Davielle's commitment to empowerment extends to her non-profit, "I am #1," dedicated to uplifting young women. The intergenerational dialogue within the Femi Secrets legacy, as illustrated through Davielle's daughter Howard, emphasizes the brand's commitment to empowering women across all ages and stages of life. Davielle's mission goes beyond business success; it's about ensuring that every woman has access to healthy feminine hygiene products, fostering happier and healthier lives every month. From her audacious entry into Wal-Mart with the record-breaking Pretty Panty to her commitment to addressing feminine hormonal-induced diseases, Davielle is a force of positive change. As Femi Secrets continues to break barriers, challenge norms, and empower women globally, Davielle Jackson remains at the forefront of a movement that transcends business success. It's about creating a world where every woman has access to healthier choices, where periods are not a source of shame but a natural and empowered aspect of life. Join us in celebrating Davielle Jackson, a trailblazer in feminine hygiene, a visionary entrepreneur, and our "Most Iconic Women Leader of 2023." Her story inspires us all to push boundaries, defy expectations, and strive for positive change. Sincerely,

Editor-in-Chief The Entrepreneur Times Magazine

Cover Story

“

From Startup Triumphs to

Unicorn Aspirations

"Innovation in feminine care isn't just about products; it's about empowering women to embrace healthier choices." - Davielle Jackson

n the dynamic world of feminine hygiene, where innovation had languished for over four decades, Davielle Jackson emerged as a force to be reckoned with, reshaping the landscape of women's health. As the Founder and President of Femi Secrets, she not only introduced groundbreaking products but also etched her name in entrepreneurial history as a millennial business mogul. Davielle Jackson is not your typical entrepreneur; she's a scientist on a

mission. The driving force behind Femi Secrets, an award-winning feminine care brand, she has redeﬁned an industry that long resisted change. Her journey includes a historic entry into Wal-Mart just six months after inventing the patented product, "The Pretty Panty." Recognized as a founder of Fem Tech, Davielle is not just a business tycoon but a multi-awardwinning entrepreneur, a two-time 43 North Startup Competition winner, and the author of two impactful books.

Her inﬂuence extends beyond the boardroom, as she also founded "I am #1," a non-proﬁt dedicated to empowering young women. Featured in prestigious publications like Forbes and Essence Magazine, Davielle is on the verge of achieving UNICORN status with Femi Secrets, setting unprecedented benchmarks in the Fem Tech industry.

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Davielle Jackson CEO, Founder Femi Secrets Health

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“ Femi Secrets: Beyond the Norms Femi Secrets is not merely a feminine care brand; it's a movement led by Davielle Jackson, who is steering the company into a multi-tiered entity as a B2B-DTC-SaaS ﬁrm. Dominating the e-commerce sector, Femi Secrets is heralded as the "Amazon for Women with Periods" and a technological powerhouse with over 50,000 DTC subscribers and a presence in over 1,000 grocers and retailers nationwide.

Wi t h a p r o j e c t e d v a l u a t i o n exceeding $1 billion by 2025-26, Davielle Jackson is not just an entrepreneur; she's a visionary. Her ownership of several patents and trademarks places her among the top 1% globally, and being one of the 2% of women in the world to have a women and black-owned business funded by private equity is a testament to her unparalleled success.

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“ 11

Cover Story

"Empowerment begins with knowledge, and our mission is to ensure every woman understands her body and choices." Davielle Jackson

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Cover Story A Mission of Empowerment Davielle's mission is not just about building a business empire; it's about ensuring that every woman on the planet has access to healthy feminine hygiene products, fostering happier and healthier lives every month. Her dedication to empowering young women through her non-profit, "I am #1," underscores her commitment to creating a positive impact on the world.In the intricate tapestry of empowerment woven by Davielle Jackson, her daughter emerges as a poignant symbol of the Femi Secrets legacy. At the tender age of four, Davielle's daughter embodies the essence of empowerment, not merely as a spectator but as an active participant in the world of women's health. In an era where choices are championed and knowledge is revered, Davielle ensures that her daughter grows up in a world where the possibilities are limitless, and understanding one's body is a fundamental right. Beyond being a CEO and a trailblazer in the feminine care industry, Davielle is also a devoted mother determined to shape a future where her daughter, and countless others, navigate womanhood with confidence and self-assurance. From owning her own stocks to curating a budding book collection and managing a YouTube channel, Davielle's daughter is a living embodiment of empowerment. Her early exposure to financial literacy and a commitment to using healthy products from Femi Secrets establishes her as not just an observer but a beacon of change in the making. As the face of Femi Secrets Juniors, a recent initiative dedicated to young girls embarking on their menstrual journey, Davielle's daughter becomes a symbol of the next generation of empowered women. Through this initiative, Davielle ensures that young girls have access to products that prioritize their health and well-being from the outset. In the hands of Davielle's daughter, Femi Secrets Juniors isn't just a product line; it's a promise for a future where every young woman confidently steps into her womanhood, armed with knowledge, choice, and the unwavering support of a community dedicated to empowerment. Venturing into Feminine Hygiene: Davielle's motivation to enter the feminine hygiene care market was born out of a desire to address a significant gap that had persisted for over four decades. Recognizing the stagnation in the market, she developed the Pretty Panty to combat leaks and painful periods. Her audacious move led to a record-breaking entry into Wal-Mart, disrupting the industry with a product that became a game-changer for women worldwide.

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Cover Story

“

Our vision is a world where every woman has the power to make informed decisions about her health and well-being." Davielle Jackson

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Influence of Friend's PCOS Experience: Her friend's struggle with Polycystic Ovary Syndrome (PCOS) fueled Davielle's determination to innovate. Breaking the silence surrounding women's health issues, she aimed to give a voice to those suffering in silence. The Pretty Panty not only offers leak protection but also addresses chemical concerns present in traditional products. Challenges in Developing the Pretty Panty: The development of the Pretty Panty was a scientific solution to a common problem. The challenge arose from introducing a new product to a market conditioned by decades of using conventional items. Davielle faced resistance as a young entrepreneur with a groundbreaking product, challenging women to embrace a new norm in feminine care. Features Differentiating Pretty Panty: The Pretty Panty stands out with its revolutionary features: No Leaks: Astonishingly, women with heavy periods experience no leaks when using Femi Secrets products. No Odor: Breathable materials prevent odor and bacteria, leaving users feeling dry and comfortable.

Easy: Unlike the need to gather multiple items, the Pretty Panty simplifies the process with a single, effective product. Chemical-free: The absence of chemicals leads to healthier periods, addressing concerns about potential long-term health issues. Painless Periods: Users often forget they're on their period, as the Pretty Panty eliminates the discomfort associated with traditional products. Ensuring the Effectiveness of Pretty Panty: The effectiveness of the Pretty Panty in providing full coverage and preventing leaks is rooted in creating a product tailored to women's anatomy. Femi Secrets products not only stop leaks but also contribute to overall health, a unique proposition in the market. O v e rc o m i n g O b s t a c l e s i n F o r m u l a t i n g Chemical-free Products: Marketing challenges arose when promoting chemical-free products in a market saturated with traditional options. Platforms like Facebook and

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Addressing Feminine HormonalInduced Diseases: Davielle Jackson's commitment to addressing feminine hormonalinduced diseases goes beyond product innovation. Femi Secrets believes in preventative care through early detection and understanding precursors. The Femi Secrets Health app, coupled with upcoming detection technology, will play a crucial role in identifying and preventing issues like PCOS and ﬁbroids from escalating.

Instagram raised ﬂags, reﬂecting the stigma around women's health. Davielle persisted, highlighting the importance of chemical-free alternatives and challenging societal norms.

The holistic approach involves not only providing chemical-free and breathable products like the Pretty Panty but also introducing Femi Wipes to create a healthier vaginal ecosystem. By advocating for early detection and preventative care, Femi Secrets aims to signiﬁcantly contribute to minimizing the impact of feminine hormonal-induced diseases.

Education and Empowerment:

Combating Industry Challenges:

Femi Secrets has already played a substantial role in educating women about their bodies. Davielle recognizes the societal silence surrounding menstruation, which has left women uninformed about the full 28-day menstrual cycle. The Femi Secrets Health app, slated for release next year, will provide a platform for women to understand their bodies better, from hormonal ﬂuctuations to mental and physical changes throughout the cycle.

Femi Secrets has taken proactive initiatives to combat the systemic issues in the feminine care sector. The "Save the Vagina" petition is a testament to the brand's commitment to uniting women against the challenges posed by the industry. The intertwined relationship between the feminine care and drug industries, marked by a $23 billion industry dependent on women facing PMS issues, is a concern that Femi Secrets aims to tackle head-on. Public outrage and the collective voice of women are powerful tools that Femi Secrets utilizes to address these challenges. The Femi Secrets Health app, with its focus on tracking health outcomes, aims to provide concrete data that can drive regulatory changes in the industry.

Today's women are more concerned about their health and tired of being manipulated by products that oﬀer no real beneﬁt. Femi Secrets, with its range of products and the upcoming Femi Secrets Health app, is empowering women to make informed decisions about their health. It's not just about providing products; it's about creating a community where women can share experiences, learn from each other, and take control of their well-being.

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Cover Story A Billion-Dollar Valuation and Beyond: From its humble beginnings with the Pretty Panty in 2015, Femi Secrets has evolved into a juggernaut in the feminine care industry. With over 90 SKUs, a direct-to-consumer subscription model, and premium subscription boxes catering to various period needs, Femi Secrets is not just a brand; it's a movement. The recent pivot into the app world is poised to bring a 200% increase in revenue, marking a new chapter in Femi Secrets' journey. Davielle Jackson envisions complete dominance of the Fem Tech and Care sector, reinforcing Femi Secrets' position as a trailblazer in the industry. Davielle Jackson's journey with Femi Secrets is a testament to the power of innovation, resilience, and a commitment to women's health. From disrupting the industry with the Pretty Panty to envisioning a future where women are empowered through knowledge and sustainable practices, Femi Secrets is not just a brand but a catalyst for positive change. As Femi Secrets continues to break barriers, challenge norms, and empower women globally, Davielle Jackson remains at the forefront of a movement that transcends business success. It's about creating a world where every woman has access to healthier choices, where periods are not a source of shame but a natural and empowered aspect of life. Femi Secrets, under the visionary leadership of Davielle Jackson, is on a trajectory to redeﬁne feminine care and make a lasting impact on the lives of women worldwide.

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Strategies for the Entrepreneurial Daredevil

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Article

MASTERING RISK: In the dynamic landscape of entrepreneurship, risk is an inevitable companion for those who dare to innovate and create. The entrepreneurial daredevil is not afraid to navigate uncharted territories, understanding that risk is an inherent part of the journey towards success. Mastering risk requires a combination of strategic thinking, resilience, and the ability to adapt to unforeseen challenges. In this article, we will delve into key strategies that can empower the entrepreneurial daredevil to not only navigate risks but also turn them into opportunities. Understanding Risk in Entrepreneurship: Before delving into strategies, it is essential to comprehend the nature of risk in the entrepreneurial realm. Risk, in this context,

refers to the uncertainty and potential for financial loss associated with business decisions. Entrepreneurs face a myriad of risks, including market volatility, technological disruptions, regulatory changes, and financial uncertainties. However, it's important to recognize that not all risks are negative; some can lead to significant rewards if approached strategically. Risk Assessment and Mitigation: One of the foundational steps in mastering risk is a thorough assessment of potential challenges and uncertainties. Entrepreneurs must conduct a comprehensive risk analysis, identifying both internal

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and external factors that could impact their ventures. This involves evaluating market trends, competition, regulatory landscapes, and internal capabilities. Once identified, entrepreneurs can develop mitigation strategies to minimize the impact of potential risks. Mitigation strategies may include diversifying product or service offerings, creating contingency plans, and establishing strong partnerships. Additionally, maintaining a financial buffer can act as a safety net during challenging times. By being proactive in risk assessment and mitigation, entrepreneurs can navigate uncertainties with greater confidence. Embracing Innovation and Adaptability: The entrepreneurial daredevil thrives on innovation and embraces change as a constant. In a rapidly evolving business environment, being adaptable is a crucial asset. By fostering a culture of innovation within their organizations, entrepreneurs can stay ahead of the curve and identify new opportunities even in the face of adversity. Innovation can take various forms, from product development to process improvement. Entrepreneurs should encourage a mindset of continuous improvement and invest in research and development to stay competitive. This proactive approach not only helps in mitigating risks but can also position the entrepreneurial venture as a market leader. Building a Robust Network: Networking is a powerful tool for risk management. Entrepreneurs can benefit greatly from building strong relationships with industry peers, mentors, investors, and other stakeholders. A well-established network can provide valuable insights, support, and collaborative opportunities, which can be instrumental in navigating challenges. Additionally, a diverse network can offer different perspectives and advice, contributing to more informed decision-making. By surrounding themselves with a s u p p o r t i v e a n d k n o w l e d g e a b l e c o m m u n i t y, entrepreneurial daredevils can effectively share the burden of risk and access resources that enhance their ability to overcome challenges. Continuous Learning and Education: The entrepreneurial landscape is ever-changing, with new technologies, market trends, and business strategies

emerging regularly. Entrepreneurs must commit to continuous learning to stay informed and adaptable. This includes staying abreast of industry developments, attending conferences, pursuing relevant certifications, and seeking out mentors for guidance. Education empowers entrepreneurs with the knowledge needed to make informed decisions and anticipate potential risks. By staying curious and hungry for knowledge, entrepreneurial daredevils position themselves as thought leaders in their industries, capable of navigating risks with a well-informed and strategic approach. Scenario Planning: Scenario planning involves creating hypothetical situations to analyze different potential outcomes and their corresponding risks. This strategic foresight allows entrepreneurs to prepare for a range of possibilities and develop flexible strategies that can be deployed based on the unfolding circumstances. By considering various scenarios, entrepreneurs can identify potential risks and devise proactive strategies to address each one. This approach not only enhances preparedness but also instills a sense of confidence in the entrepreneurial daredevil, knowing that they have considered multiple contingencies. Data-Driven Decision Making: In the digital age, data has become a powerful tool for informed decision-making. Entrepreneurial daredevils can harness the potential of data analytics to gain insights into market trends, customer behavior, and operational efficiency. By leveraging data, entrepreneurs can make evidence-based decisions, reducing the reliance on intuition and minimizing the risk of making uninformed choices. Data-driven decision-making involves collecting and analyzing relevant data to identify patterns, opportunities, and potential pitfalls. This approach not only enhances the accuracy of predictions but also allows for a The Entrepreneur Times www.theentrepreneur-times.com

Article more agile response to changing circumstances. Entrepreneurs can implement key performance indicators (KPIs) and utilize data analytics tools to monitor and measure the success of their strategies, enabling a proactive approach to risk management. Resilience and Mindset: Risk mastery in entrepreneurship is closely tied to the resilience of the entrepreneurial daredevil. Building resilience involves developing a mindset that views challenges as opportunities for growth rather than insurmountable obstacles. Resilient entrepreneurs acknowledge that setbacks are inevitable but see them as valuable learning experiences. Cultivating a resilient mindset involves staying positive in the face of adversity, learning from failures, and maintaining a long-term perspective. Entrepreneurs should not view risk solely as a threat but as a catalyst for innovation and improvement. By fostering resilience, entrepreneurial daredevils can bounce back from setbacks more quickly and use adversity as a stepping stone toward future success. Regulatory Compliance and Risk Management: In many industries, compliance with regulations is a critical aspect of risk management. Entrepreneurs must stay abreast of changing laws and regulations that may impact their business operations. Failure to comply with legal requirements can result in severe consequences, including ﬁnes, legal disputes, and damage to the business's reputation. Establishing a robust compliance framework involves regular audits, legal reviews, and a proactive approach to understanding and adhering to relevant laws. This not only mitigates legal risks but also positions the entrepreneurial venture as a trustworthy and responsible player in the market. Financial Literacy and Strategic Financial Management: Financial acumen is a cornerstone of risk management for entrepreneurial daredevils.

Understanding financial statements, cash flow, and budgeting is essential for making informed decisions and ensuring the financial health of the business. Entrepreneurs should work closely with financial experts, such as accountants and financial advisors, to develop strategic financial management practices. Maintaining a healthy financial position involves budgeting for contingencies, managing debt responsibly, and diversifying revenue streams. Entrepreneurs should also be adept at interpreting financial data to identify potential risks and opportunities. By mastering financial literacy, entrepreneurial daredevils can make strategic financial decisions that contribute to long-term sustainability. Crisis Communication and Reputation Management: In the event of a crisis, effective communication is paramount. Entrepreneurial daredevils must develop a crisis communication plan that outlines clear and transparent communication strategies to address stakeholders, customers, and the public. Transparent communication helps build trust and credibility, mitigating potential damage to the business's reputation. Reputation management extends beyond crisis situations, involving the consistent delivery of quality products or services, ethical business practices, and positive engagement with customers. A strong reputation acts as a shield against potential risks, as customers and stakeholders are more likely to forgive and support a business with a solid track record. Conclusion: Mastering risk as an entrepreneurial daredevil is a multifaceted endeavor that requires a holistic approach. By combining strategic risk assessment, innovation, data-driven decisionmaking, resilience, regulatory compliance, financial literacy, and effective communication, entrepreneurs can navigate the complexities of the business landscape with confidence. In the ever-evolving world of entrepreneurship, those who embrace risk as a strategic component of success are not only daring but well-prepared for the challenges and opportunities that lie ahead. The Entrepreneur Times www.theentrepreneur-times.com

Vladimer Botsvadze:

A Visionary Force in Global Marketing, Social Media, and Retail The power of unity and shared success is crucial. Our journey is a collective one, where collaboration and inclusivity lead to remarkable achievements.” In the dynamic world of global marketing, social media, and retail, Vladimer Botsvadze stands as a luminary and a №1 Thought Leader, shaping the landscape with his innovative strategies and transformative insights. With over 15 years of experience, Vladimer has become a selfm a d e s u c c e s s s t o r y, g a r n e r i n g recognition and accolades from prestigious publications and institutions worldwide. The Journey to Mastery Vladimer's career journey has been nothing short of remarkable. From being ranked as the No.1 Global Marketing Thought Leader by Thinkers360 to holding the top spot as a Digital Marketing Keynote Speaker according to Google, his trajectory is marked by milestones that validate his

contributions to the industry. Featured in Forbes, Bloomberg, Business Insider, Wired, and Yahoo Finance, Vladimer's insights on digital transformation and marketing strategies have reached a global audience. Vladimer has been interviewed as a thought leader by the American Marketing Association and he is an associate member of the International Academy of Digital Arts and Sciences, along with serving on the Advisory Boards of the United States Artiﬁcial Intelligence Institute, the United States Data Science Institute, and the United States Cybersecurity Institute, showcase his commitment to staying at the forefront of innovation. A Beacon of Thought Leadership Vladimer's impact extends beyond awards and recognitions. Renowned for his

electrifying keynote speeches, he empowers high performers and organizations to embrace innovative marketing strategies for unparalleled growth. His aﬃliations with institutions like the UCLA Anderson School of Management and Techstars, where he mentors entrepreneurs, exemplify his commitment to nurturing future talent. Crafting Thoughtful Narratives In an exclusive interview, Vladimer sheds light on his career journey and the strategies that have propelled him to the forefront of the industry. He emphasizes the importance of consistency in delivering valuable content, with storytelling as a central component. His ability to connect emotionally and share The Entrepreneur Times www.theentrepreneur-times.com

Vladimer Botsvadze Mentor | Techstars 25

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"Reinvention is at the core of my motivation and innovation. I stay motivated by constantly seeking new challenges and opportunities for growth. Embracing change, learning from diverse experiences, and consistently reinventing myself fuels my drive to stay innovative in my career." 26

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relatable narratives has cultivated a genuine connection with his audience.

embrace agility and innovation to eﬀectively integrate these emerging technologies into their marketing strategies.

From Thought Leader to Inﬂuencer Mentorship and Advisory Roles Vladimer's journey as a thought leader and inﬂuencer was fuelled by a mix of curiosity and a vision for leveraging social media platforms. His approach focuses on creating content that forges an emotional connection, fostering trust through authenticity, passion, and a commitment to storytelling. This authenticity, combined with continuous learning and a commitment to staying ahead, has been the cornerstone of his success. Strategies that Garner Recognition Ranked as the №1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360, Vladimer attributes his success to consistency, storytelling, and customer satisfaction. Prioritizing customer needs and delivering value have been integral to shaping his reputation. Engaging with esteemed platforms like the American Marketing Association and participating as a judge in awards ceremonies have also contributed to his thought leadership.

Amidst numerous accolades, including being named a Transformative Leader of the Year and among the Top 5 Successful Entrepreneurs to Watch, Vladimer stays motivated through reinvention. He constantly seeks new challenges, embraces change, and remains dedicated to delivering impactful keynote speeches and podcast appearances.

Navigating the Future: AI, Blockchain, and More

Looking Ahead: Trends and Challenges

As an industry expert, Vladimer expresses excitement about the rapid evolution of Artiﬁcial Intelligence (AI) and its impact on marketing and social media strategies. He believes that staying at the forefront of AI developments is crucial for anticipating shifts in consumer behavior and personalizing marketing eﬀorts.

Considering the rapidly evolving nature of marketing, Vladimer sees upcoming trends and challenges. He predicts a shift towards emphasis on content and storytelling, the rise of video and interactive content, and the importance of personalization and customer experience. Navigating these trends requires a focus on meaningful and educational content that resonates authentically with diverse audiences.

Impactful Keynote Speeches and Global Reach Known for impactful keynote speeches, Vladimer tailors his presentations to resonate with diverse global audiences. He emphasizes the importance of understanding consumer behaviour deeply, leveraging social media engagement, and fostering a two-way conversation with the audience. Shaping the Future of Marketing and Business Vladimer's expertise extends to Metaverse, NFT, Blockchain, AI, Digital Transformation, and 5G. He sees these technologies as pivotal in redeﬁning customer engagement, data utilization, and the nature of brandconsumer relationships. He advises businesses to

In his roles as a career mentor at the University of Westminster and a marketing mentor at various startup accelerators, Vladimer emphasizes practicality, curiosity, and self-development in mentorship. As an Advisory Board Member at the United States Artiﬁcial Intelligence Institute and the United States Data Science Institute, he leverages his inﬂuence to contribute meaningfully to the advancement of AI and data science. Motivation Amidst Recognition

A Legacy of Recognition and Impact Vladimer Botsvadze's impact goes beyond his extensive recognition and accolades. His work has reached a global audience through appearances on renowned podcasts and television programs, making him the speaker of choice for those seeking visionary guidance. The certiﬁcate of appreciation from the Global Marketing Summit organizer, acknowledging that his ideas were shared with thousands of business people spanning six continents and 922 cities, stands as a testament to the reach and resonance of his message. The Entrepreneur Times www.theentrepreneur-times.com

"Never stop learning. Stay updated with the latest trends, tools, and strategies in the ever-evolving landscape of marketing and digital transformation. Constantly seek new knowledge and skill development." Vladimer's commitment to inclusivity and collaboration is reflected in his belief in the power of unity and shared success. He sees the journey as a collective one, where collaboration and inclusivity lead to remarkable achievements. This collaborative spirit extends to his role as an Advisory Board Member at the United States Artificial Intelligence Institute and the United States Data Science Institute, where he actively contributes to the advancement of AI and data science. Embracing Diversity for Global Strategies With a personal background that involves moving to the United States at a young age, Vladimer has cultivated a deep appreciation for diverse cultures and backgrounds. His approach to creating strategies that resonate with people from different walks of life involves cultural understanding, selfdevelopment, curiosity, and inclusivity. By embracing new perspectives and staying engaged with his global audience through social media, Vladimer ensures that the strategies he creates are not only relevant but also empathetic and respectful of the rich diversity within his community. He emphasizes the importance of inclusivity, collaboration, and adapting

strategies to meet the evolving needs and aspirations of diverse groups. P a v i n g t h e Wa y f o r t h e N e x t Generation Vladimer's impact is not limited to the present; it extends to shaping future leaders. As a mentor at prestigious institutions like the UCLA Anderson School of Management and Techstars Founder Catalyst Program, he plays a crucial role in nurturing the talents of aspiring entrepreneurs. His commitment to mentorship revolves around p r a c t i c a l i t y, c u r i o s i t y, a n d s e l f development, instilling in mentees a mindset geared towards continuous growth and learning. The Ever-Evolving Landscape of Marketing Looking ahead, Vladimer recognizes the rapidly evolving nature of marketing and identiﬁes upcoming trends and challenges. The emphasis on content and storytelling, the rise of video and interactive content, and the importance of personalization and customer experience are key areas that businesses need to navigate. To succeed in this evolving landscape, Vladimer advises a shift in approach towards creating meaningful and educational content that resonates authentically with diverse audiences.

Advice for Aspiring Professionals In his parting advice, Vladimer emphasizes authenticity, continuous learning, setting ambitious goals, and effective storytelling. He encourages individuals to embrace their unique stories and perspectives, stay updated with industry trends, and aim high in their pursuit of success. In conclusion, Vladimer Botsvadze's journey is not just a testament to his personal success but also a beacon for aspiring professionals in the fields of marketing, social media, and digital transformation. His relentless pursuit of excellence, commitment to authenticity, and innovative strategies have positioned him as a thought leader and influencer on a global scale. As Vladimer continues to shape the future of marketing and business through his impactful keynote speeches, mentorship roles, and contributions to the fields of AI and data science, his legacy serves as an inspiration for those looking to make a meaningful impact in the ever-evolving landscape of the digital world. In the dynamic realm of global marketing, social media, and retail, Vladimer Botsvadze remains a visionary force, guiding the way for industry professionals and future leaders alike. The Entrepreneur Times www.theentrepreneur-times.com

"Authenticity is key. Discover your passion and let it guide your journey. Embrace your unique story and perspective because it’s what sets you apart and resonates with others.”

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Case Study

Brew

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wing Success

Through Innovation and Global Expansion 33

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Carlsberg: Brewing Success Through Innovation and Global Expansion

arlsberg, a renowned Danish brewing company founded in 1847, has traversed a rich history marked by resilience, innovation, and a steadfast commitment to excellence. From its humble origins in Copenhagen to its status as a global beer behemoth, Carlsberg's journey exempliﬁes the profound impact of strategic foresight, a relentless pursuit of quality, and a deep understanding of consumer preferences. Building a Legacy: Under the visionary leadership of J.C. Jacobsen, Carlsberg revolutionized the brewing industry with its unwavering dedication to scientiﬁc research and technological advancements. The establishment of the Carlsberg Laboratory in 1875 marked a pivotal moment, setting the stage for

groundbreaking discoveries and the development of superior brewing techniques that would come to deﬁne the company's legacy. Expansion and Adaptation: Carlsberg's expansion into international markets during the 20th century solidiﬁed its position as a global brewing powerhouse. Despite facing formidable challenges, the company adeptly navigated changing consumer trends, diversifying its product portfolio and investing in strategic acquisitions. Carlsberg's acquisition of numerous breweries and its successful partnerships cemented its presence in key markets, enabling it to cater to a diverse range of consumer preferences. Innovative Strategies for Modern Challenges: In an era characterized by heightened health consciousness and environmental

awareness, Carlsberg displayed its commitment to sustainability through its ambitious "Together Towards ZERO" initiative. By prioritizing environmentally friendly practices and reducing its carbon footprint, the company not only resonated with a conscientious consumer base but also positioned itself as an industry leader in sustainable brewing practices. Furthermore, Carlsberg's foray into the realm of innovative brewing techniques, such as the development of the groundbreaking Snap Pack technology, showcased its dedication to reducing plastic waste and enhancing the sustainability of its packaging processes. This revolutionary step garnered international acclaim, reinforcing Carlsberg's reputation as a trailblazer in both the brewing and sustainability sectors.

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The Power of Brand Identity: Carlsberg's enduring success can be attributed not only to its superior product quality but also to its timeless brand identity, encapsulated by its iconic logo and memorable marketing campaigns. By fostering a strong emotional connection with consumers and consistently delivering on its brand promise, Carlsberg has established itself as a symbol of quality, authenticity, and camaraderie, transcending cultural and geographical boundaries. Diversiﬁcation and Resilience: In response to the unprecedented challenges posed by the COVID-19 pandemic, Carlsberg's proactive approach to diversiﬁcation demonstrated its ability to swiftly adapt to shifting market dynamics. The company's strategic emphasis on expanding its nonalcoholic and low-alcohol product lines not only catered to the evolving consumer preferences for healthier beverage options but also mitigated the impact of the pandemic-

related restrictions on the alcohol industry. This foresight underscored Carlsberg's resilience and unwavering commitment to sustaining its market leadership position, even during the most challenging of times. Community Engagement and Social Responsibility: Beyond its business operations, Carlsberg's dedication to fostering positive social impact through various community engagement initiatives further solidiﬁed its reputation as a responsible corporate citizen. Through collaborations with local communities, environmental organizations, and philanthropic endeavors, Carlsberg demonstrated its commitment to making a meaningful diﬀerence in the lives of people worldwide. By prioritizing social responsibility alongside commercial success, the company has set a noteworthy precedent for the integration of ethical practices and sustainable development within the corporate landscape.

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Carlsberg: Brewing Success Through Innovation and Global Expansion

Forward-looking Vision: Looking ahead, Carlsberg's ambitious plans for continued expansion, innovation, and sustainability underscore its commitment to remaining at the forefront of the global brewing industry. With a steadfast focus on leveraging cutting-edge technologies, enhancing consumer experiences, and reducing its environmental footprint, Carlsberg aims to set new benchmarks for excellence while maintaining its tradition of brewing excellence and consumer satisfaction. By prioritizing forward-looking strategies, Carlsberg remains poised to shape the future of the brewing industry and set new standards for responsible and sustainable business practices globally. Conclusion: Carlsberg's remarkable journey from a local brewery in Copenhagen to a global leader in the brewing industry reﬂects the power of visionary leadership, strategic foresight, and an unwavering commitment to excellence and sustainability. By consistently reinventing itself, adapting to changing market dynamics, and prioritizing social responsibility, Carlsberg has not only solidiﬁed its position as a market leader but has also inspired a generation of businesses to integrate innovation, resilience, and ethical practices into their core business strategies. As it continues to navigate an ever-evolving global landscape, Carlsberg remains dedicated to brewing success and making a positive impact on the world.

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"Unleashing Creative Potential: Lewis Smithingham's Journey at Media.Monks” LEWIS SMITHINGHAM

SVP of Innovation & Creative Solutions | Media.Monks.

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L Lewis Smithingham, the Senior Vice President of Innovation & Creative Solutions at Media.Monks is a problem-solver extraordinaire, dedicated to identifying and pursuing innovative digital opportunities. In his role, he combines his love for storytelling with cutting-edge technology and tools, aiming to create experiences that captivate audiences and drive brands forward. Finding the Sweet Spot: Balancing Creativity and Technology One of Smithingham's key strengths lies in striking a delicate balance between creative and technical considerations. For him, technical hurdles are merely opportunities for creative problem-solving. When faced with ambitious ideas, Smithingham and his team explore how to implement them effectively, often inventing new solutions along the way. By leveraging technology and finding creative solutions to technical challenges, they can scale and deliver groundbreaking projects. Drawing Inspiration from Film and Fine Arts Smithingham's background in film and fine arts plays a significant role in shaping his approach to the

digital space. His master's degree in experimental film has instilled in him a deep appreciation for hybrid forms of storytelling and the physicality of different mediums. He draws inspiration from visionary filmmakers like Len Lye, Fritz Lang, Terry Gilliam, and Chris Marker, infusing their styles into his work. This unique blend of influences brings a distinct and captivating perspective to the projects he undertakes. Meaningful Milestones and Impactful Achievements Throughout his career, Lewis Smithingham has been recognized for his exceptional contributions. However, he believes that the true meaning lies in the happiness and positive experiences he brings to people's lives. From broadcasting sports events in virtual reality during the pandemic to offering moments of joy and connection, Smithingham's work has left a lasting impact on individuals. By infusing entertainment and marketing with a sense of purpose, he creates meaningful experiences that resonate with audiences.

Thought Leadership: Inspiring Change in the Industry Through his speaking engagements at conferences and events, Lewis Smithingham aims to inspire change within the industry. He highlights the need for industries to catch up with cutting-edge technology and encourages a futures perspective. By sharing his insights and discoveries, he pushes boundaries, guiding companies to improve their business and embrace innovation. For Smithingham, thought leadership is not just about thinking; it's about taking action and making a tangible diﬀerence. In order to stay at the forefront of innovation, Lewis Smithingham maintains a curious and openminded approach. He emphasizes the importance of being a lifelong learner and actively staying informed about emerging technologies. By tuning his newsfeed algorithm and engaging in continuous learning, he ensures that he remains well-versed in the latest developments in the digital space.

Championing Accessibility and Advocacy

Advice for Aspiring Innovators and Technologists

As a disabled and neurodiverse individual, Smithingham actively champions accessibility and advocates for diverse perspectives. Contrary to common misconceptions, he emphasizes how new technologies are actually promoting accessibility in various industries, including gaming. With personal experiences as a lowvision person working in virtual reality, he understands the importance of considering the needs of diﬀerent individuals. His work with the World Economic Forum and the Metaverse Group focuses on ensuring accessibility and fostering inclusive experiences.

When asked about advice for professionals looking to pursue careers in innovation and technology, Smithingham emphasizes the importance of a solutions-oriented mindset. He encourages individuals to approach their passions with curiosity and a desire to solve problems. Drawing from his own journey, he highlights the value of embracing a multi-disciplinary and multi-angled approach, as it often leads to groundbreaking innovation. Smithingham's unconventional path to success serves as a testament to the power of perseverance and embracing one's unique strengths.

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Conclusion Lewis Smithingham's remarkable journey as the SVP of Innovation & Creative Solutions at Media.Monks showcases the transformative power of blending creativity and technology. With his forward-thinking mindset, he continuously identifies innovative digital opportunities and drives projects toward success. Smithingham's background in film, fine arts, and gaming enriches his work, allowing him to create experiences that transcend traditional boundaries. As a thought leader, he advocates for accessibility, inclusivity, and the limitless potential of the digital space. Lewis Smithingham's story is an inspiring testament to the power of imagination and the possibilities that lie at the intersection of creativity and technology.

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R T N E 42

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Article

f o r e w o r P o f e Th orking w t S e R N U E

N E R P E

In the fast-paced and ever-evolving world of entrepreneurship, the ability to build and maintain a strong network can be the key to unlocking a world of opportunities and growth. Networking isn't merely about exchanging business cards or making superﬁcial connections; it's about cultivating meaningful relationships that can signiﬁcantly impact the trajectory of your entrepreneurial journey. From forging strategic partnerships to gaining valuable insights and support, the power of networking plays a pivotal role in the success and sustainability of your venture.

Access to Valuable Resources and Support: One of the most signiﬁcant advantages of networking for entrepreneurs is the access to a pool of valuable resources and support. Through networking events, industry conferences, and online communities, entrepreneurs can connect with individuals who can provide guidance, mentorship, and access to essential resources such as funding, talent, and expertise. Opportunities for Collaboration and Partnerships: Networking opens doors to collaborative opportunities and strategic partnerships that can propel your business

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forward. By building relationships with like-minded individuals and businesses, entrepreneurs can explore synergistic collaborations that lead to the development of innovative products or services, expanded market reach, and shared expertise, ultimately fostering mutual growth and success. Exchange of Ideas and Insights: Engaging with a diverse network of entrepreneurs and industry professionals allows for the exchange of ideas, experiences, and insights. Through meaningful conversations and knowledge-sharing, entrepreneurs can gain fresh perspectives, innovative solutions to challenges, and valuable industry-specific insights that can inform strategic decision-making and enhance the overall business acumen. Building a Strong Support System: Entrepreneurship can often be a solitary journey, riddled with uncertainties and challenges. Networking provides a platform to build a strong support system comprising like-minded individuals who understand the entrepreneurial landscape and can offer empathy, encouragement, and constructive feedback. Having a supportive network can significantly alleviate the pressures of entrepreneurship and foster a sense of belonging within the broader entrepreneurial community. Enhanced Visibility and Credibility: Active participation in networking activities can significantly enhance an entrepreneur's visibility and credibility within the industry. By consistently engaging with peers, industry leaders, and potential clients or investors, entrepreneurs can establish themselves as thought leaders, build a positive reputation, and gain the trust and confidence of their network, ultimately bolstering their credibility and fostering opportunities for business growth and expansion.

Access to New Opportunities and Markets: Networking can open doors to new opportunities and untapped markets that may have otherwise been inaccessible. By expanding one's network, entrepreneurs can gain insights into emerging trends, untapped consumer segments, and potential niche markets, facilitating the identification of new business prospects and avenues for growth and diversification. Overcoming Isolation and Fostering Growth: Entrepreneurial endeavors can often lead to feelings of isolation and burnout. Networking provides a sense of community and belonging, offering entrepreneurs the opportunity to connect with individuals who have faced similar challenges and triumphs. Through shared experiences and mutual support, entrepreneurs can overcome feelings of isolation, stay motivated, and continue to foster personal and professional growth. In the dynamic landscape of entrepreneurship, the power of networking transcends beyond mere professional connections; it fosters a sense of community, collaboration, and shared growth. By recognizing and harnessing the potential of networking, entrepreneurs can not only expand their business horizons but also foster a supportive ecosystem that nurtures innovation, resilience, and sustainable success.

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Article

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UNLEASHING THE ENTREPRENURIAL SPIRIT

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Edition December 2023

Davielle Jackso, CEO, Founder, Femi Secrets Health - Revolutionizing Feminine Hygiene: The Femi Secrets Saga