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Future Trends with ServiceNow VP Simon Morris

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p06. Business Leaders: Nicola Shepherd p14. Logitech New CEO Appointed p16. The Leadership Paradox Exposed p20. How To Retain Talent p22. The Work From Anywhere Model p24. The Effects Of Deep Fake Technology

Santander’s Pioneering Initiative For Female Entrepreneurship p10 The Ultimate Chauffeur Experience p58

p26. Digital Transformation in 2024 p30. Evolving Workplace Dynamics p32. Business Card NFC Innovation p34. The Wedding Industry Disruptor

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The Megatrends Shaping Business Success 2 | The Executive Magazine

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Q&A With ServiceNow VP

Simon Morris

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In an ever-evolving corporate landscape, leaders must navigate through not just fleeting trends, but transformative megatrends that redefine the future of business. The Executive Magazine speaks with Simon Morris, Area Vice President at ServiceNow, for an exclusive delve into the four colossal megatrends set to shape the corporate world in 2024. From the relentless push of inflation to the rising tide of sustainability, the empowered consumer to the dynamic shifts in the workforce, we explore the profound implications for organisations and the strategic manoeuvres to turn these challenges into opportunities. Join us as we uncover the insights that will empower businesses to not just survive but thrive amid the tides of change.

What are the key trends at the forefront of the business agenda in 2024?

Every business will have its own bespoke set of day-to-day challenges, but ultimately, we’re all navigating the same big, overarching pressures.

Based on conversations with customers, partners, and internal executives, we’ve identified four key priority areas for the year ahead: the impact of inflation, climate change and sustainability,

the rise of the empowered consumer, and the need to meet the demands of a changing workforce both now and in the future.

What exactly defines a megatrend? How is it different to a general business trend we might see throughout the year?

Typically, a trend implies something that business leaders can ‘opt out of’ if they so desire. Think about the fashionable offerings that might catch the eye of a few interested customers but aren’t likely to have a hugely detrimental impact on your business if you don’t jump on the bandwagon — augmented reality, subscriptionbased models, or (dare I say it), the four-day work week, to name a few.

On the flip side, megatrends cannot be ignored. We’re talking about large-scale challenges that impact everyone today, whether you like it or not — bigger, longer-term pressures that can have a long-lasting or even permanent impact on your business if you fail to adjust accordingly.

Do you think we can rank these megatrends in order of importance? Is any one of them more pressing/urgent for businesses than another?

It’s a tough question. Every organisation will have its priorities: it might be stakeholder pressure placing more importance on ESG

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reporting, for example, or customer targets that put customer experience at the forefront of the agenda.

Investing in one area will likely have a knock-on impact across the business, or at the very least, illuminate the path forward.

As a result, it’s up to individual business leaders to work out what these priorities are — but I would say that it’s very difficult to address just one of these challenges in isolation.

Where do you see organisations go wrong when it comes to trying to address multiple challenges at once? What is the takeaway for executives looking to avoid those pitfalls?

Many see these challenges being intrinsically linked to one another; can you give your perspective on that?

If you’re not making a proper case for business buy-in from day one, you’re going to struggle to effectively implement any change within your business. In the same vein, investing in new and innovative solutions can only be as successful as your change management strategy.

Absolutely. Each of these trends overlaps and interlinks with another in some way. As inflationary pressures exert their influence on operating costs and resource allocations, organisations must demonstrate tangible and measurable benefits arising from their digital endeavours — all their digital endeavours. It doesn’t matter what area of business you’re investing in, or which priority is your focus, you’re working to a new set of standards because of today’s economic pressure.

Similarly, the ongoing digital skills shortage means a lot of organisations are struggling to recruit the talent they need to meet future demands. They can look to overhaul their recruitment strategy, but we know that Gen Z talent wants to work for companies with purpose.

Attracting top-tier talent is extremely difficult for companies that don’t have a clear, demonstrable handle on their ESG strategy.

In this way, each challenge comes hand in hand with another.

It’s what we refer to as a polycrisis.

Given that each of these challenges is seemingly wrapped up in another, how can senior leadership practically approach resolving them? It seems that there is no clear starting point.

Terms like ‘polycrisis’ make the whole situation sound bleak, but getting to the bottom of these issues isn’t as difficult as you might think. Yes, these challenges all overlap — but so do the solutions.

It’s hard to address one priority without addressing them all. A company that makes ESG and sustainability reporting a priority, for example, will likely invest in solutions that increase visibility throughout all their end-to-end operations. This can drive a much higher level of flexibility and proactive problem-solving that allows for business resilience in the face of other issues like high inflation or the talent crisis.

My advice would be to work out where your biggest issues are right now. Do you have any obvious gaps in your processes? Do you suffer from lack of visibility in certain areas? If so, start there.

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It’s about getting senior leadership on board first, and then working to bring the rest of the company along with you.

How can technology help organisations in the face of the megatrends? And what specific technology solution do you think is going to be most effective for businesses in 2024?

Operational processes created 10 or more years ago are likely to come up short against the pressures of today. To combat these new and complex challenges, we need to turn to new solutions; the good news is, we’re in the middle of a tech and innovation renaissance.

Take Gen AI, for example. The potential of this single technology far outstrips what we can perceive right now.

Conversations about AI may seem ubiquitous, but for good reason: it does things we’ve never done before. It works in ways our brains simply can’t, it does things thousands of times faster than we can, and it finds the commonalities we are blind to — and which we desperately need to identify to resolve the issues we face today.

You mention the benefits of generative AI, is this something you’re seeing a lot of customers adopt? Or should we consider the possibility that it’s simply going through a short-lived hype cycle right now?

Any transformative technology follows the same hype cycle: anticipation, early adoption, a cautious middle ground, and then eventually the rest of the organisations catch up. Generative AI is still sitting in the very early stages of that cycle. It’s a challenge because we know this is a worthwhile long-term investment, but we’re working with a limited amount of case studies or demonstrable ROI. The only real way to resolve this issue and move through the

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cycle when it comes to generative AI is to allow it to happen naturally. As it stands, this type of technology has a huge role to play in helping organisations navigate the megatrends by reducing the number of resources needed to work efficiently — through idea generation, data summaries, and content creation/self-service capability. Early adopters are already reaping these benefits, so it’s now a case of waiting for other organisations to catch up.

If you could only give one piece of advice to senior leadership teams looking to thrive in 2024, what would it be?

What would you say to executives who want to prioritise improvements with the megatrends in mind, but don’t have the time or resources to make significant digital investments?

We recently launched a podcast dedicated to exactly this topic. Listen to it, learn from the breadth of expertise we’ve gathered, both from internal experts and customers living this reality. Their experiences and insights offer a foundation for reflection as we enter a pivotal year.

Inflation isn’t going anywhere. Businesses must find a way to cope with reality, and doing the same as usual is not an option.

It’s clichéd to say we need to spend more to save more, but in today’s inflationary pressure cooker, it’s also good advice.

Prioritising today’s key business challenges doesn’t necessarily mean sinking huge amounts of budget into a complete system overhaul. Investing in generative AI or other new and innovative technologies can be hugely beneficial if you have the resources, but for companies that want — or need — to start small, there’s just as much value to be gained by making small improvements to inefficient processes.

It’s entirely possible to streamline your operations in a way that doesn’t cost a huge sum of money or cause any significant disruption to business. If you’re not sure where to start, speak to your technology provider, be clear about your budget and your expectations, and look to prioritise the areas that can save you money in the long run before you get to the big-ticket items.

Do everything you can to better understand the landscape and the technology that will help you navigate it. The onus is on us to use the information we have available to our advantage. We must address problems pragmatically and use technology smartly — both to achieve tactical wins and build long-term strategy.

Can you tell us more about the overall benefits of organisations and senior leaders researching megatrends and adopting your solutions?

There’s a real opportunity for organisations to use technology to excel in all areas — each of the megatrends and beyond. By driving efficiency to combat inflation, boosting business resilience in the face of ongoing ESG pressures, and improving both the employee and customer experience, it’s possible to make real headway against the polycrisis while simultaneously strengthening your position against other, unknown challenges that may hit over the next few years.

To find out more about the key megatrends and what they mean for your organisation in 2024, download the dedicated ServiceNow eBook here.

ServiceNow EXECUTIVE CIRCLE is a community of industry experts, visionaries and leaders who activate and shape business strategy from the world’s most innovative organisations. Explore events, networking opportunities, articles, and podcasts here.

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Business Leaders Profile

Nicola Shepherd Founder of Explorations Company

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Nicola Shepherd has been leading and curating impact-led trips for more than three decades. Born in Calcutta, Nicola later moved to Kenya and South Africa with her family, spending much of her time in the bush where she discovered her passion for wildlife.

She studied nature conservation, completing a diploma in viticulture in South Africa, before moving to Botswana, where she was involved in conservation and the running of camps in the Okavango Delta for several years.

Nicola then moved to Namibia, where she ran a camp and was involved in community projects on the Caprivi Strip, assisting local communities as well as being part of an AIDS awareness campaign. She moved to London and started an office for a Botswana safari company before starting her own company, now known as Explorations Company, in the Cotswolds. Nicola spends three months of each year travelling, researching new properties and determining philanthropic projects she and her clients can support. She’s also very interested in birdlife, plant life, and of course, conservation issues. Acknowledging her expertise, Nicola

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was made a Judge for the Good Safari Guide, which recognises the finest safari lodges and camps in Africa.

The journey to becoming a business leader “Being raised in Africa, I had the privilege of visiting a number of wildlife regions with my family which led to my early interest and career in conservation. I opened an office for a Botswana safari company in London, before moving to the Cotswolds and beginning African Explorations. The formation of the company was based on the principle of giving back to Africa, in the form of empowering communities and ultimately assisting with conservation. We were lucky to be appointed by the Financial Times newspaper in London to host a number of their group safaris. The key was that these safaris were to be entirely unique.

Our first safari was to Tanzania and Kenya, led by the world authority on the African elephant, Dr Iain Douglas-Hamilton and his wife, Oria. This safari was instrumental in initiating the Save The Elephant foundation where a number of participants donated and became trustees for what is one of the most successful, innovative charities in Africa. We then expanded to include Asia and finally Latin America.”

Guiding values and principles “Philanthropy is at the core of everything I have ever done. Having spent my formative years in third world countries, there was a deep

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form of transport. We need to find tangible ways of mitigating our carbon emissions, travelling in a responsible fashion. Third world continents need international travellers to boost their own economies and provide employment. The conundrum is how to manage this in a sensitive, constructive manner.”

How to stay ahead of the competition and make an impact “Having an eye for emerging countries in their embryonic stages of tourism and understanding what clients demand and weaving those aspects together, whilst always seeking excellence is a key factor in allowing me to stay ahead of industry trends and remain competitive in a rapidly changing business landscape.”

“To make an impact on any industry, one needs to be open, be inspiring, be curious, never stop learning, have the passion to make a difference, strive to be the best.”

“One must never stop learning, and I believe mentorship allows one to consider different perspectives. It’s all too easy to become embroiled in the day to day management of a company.

Mentorship allows one to step back and reflect.”

“Nothing is impossible!”

The future of Explorations Company

appreciation of the economic chasm that was inherent in these countries, and I felt that a safari company could fundamentally assist in the change for good, or betterment.”

Setting successful business leaders apart “Risk taking is an important credential. Being brave enough to run with your beliefs. Confidence. Being a communicator. Creativity and being able to think not only outside of the box, but also of unique and unusual ideas, often never having been attempted before and having the confidence in your decision making and the belief to see it through, and that it will succeed.”

“Obtaining a partnership with a world leading bank was pivotal moment in my business. This demonstrated to me that one could in fact act not only as a luxury travel conduit for HNW and UHNW clients, but direct client’s assets to areas which enriched their own travel experience whilst elevating those areas both from a socio economic and conservation perspective. This turning point significantly impacted my perspective and positively impacted my perspective on the business.”

Fostering a culture of innovation and adaptability within an organisation “If one believes in what one is creating and has clarity in what one is trying to achieve, then passion should be the number one driver in any organisation, alongside motivating those working with you. When it comes to philanthropy primarily and sustainability as a secondary factor, then it is not difficult to influence others.

Nobody can argue the impact of climate change on a global scale.

Nobody can afford to be complacent and our industry, specifically, will be most affected, not least because air travel is the main

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“I am extremely excited and positive about the future of Exploration Company. Our philanthropic journeys take visitors to witness tangible projects that make a difference to each individual. We have the knowledge, the curiosity, the ability, to deliver ground breaking, one off holidays and vacations that we have been doing for the last 35 years and which we will continue to do for the future. We will be a more sustainable company which fits perfectly with our ethos. I would love us to be a leader in our field of sustainable, green travel.”

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Santander’s Pioneering Initiative For Female Entrepreneurship Santander's Breakthrough Women Business Leaders' Mentoring Programme stands as a vital catalyst in empowering female entrepreneurs. Aligned with the Government's Investing in Women Code, this initiative underscores Santander's dedication to advancing women in business. It offers a unique blend of mentorship, resources, and networking, poised to redefine the success trajectory for women-led businesses in the UK

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Since its inception in 2019, Santander’s Women Business Leaders’ Mentoring Programme has been a cornerstone in advancing the role of female founders and business owners in the UK. This initiative aligns with the Government’s Investing in Women Code, a strategy aimed at enhancing the growth of womenled businesses through better access to finance, resources, and

essential tools.

Programme Overview The Santander programme is tailored specifically for emerging

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female entrepreneurs who demonstrate a high potential for rapid business growth. Participants in the programme are afforded a unique opportunity to receive guidance from experienced mentors. These mentors, selected for their extensive leadership background across various sectors, possess a minimum of five years in leadership roles, ensuring they bring a wealth of knowledge and insight.

Key Components of the Programme The Santander Breakthrough Women Business Leaders’ Mentoring Programme is meticulously designed to cater to the unique needs of emerging female entrepreneurs. One of the foundational elements of this programme is the mentorship matching process.

Each participant is paired with an experienced mentor, carefully chosen based on their extensive leadership experience in a relevant sector. This ensures that the guidance provided is not

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only insightful but also directly applicable to the participant’s business context.

Another critical aspect of the programme is the enhancement of business perspectives. Through the mentorship, participants are encouraged to explore innovative approaches to their business. The mentors, with their vast experience, play a pivotal role in guiding the participants through this exploration, offering new viewpoints and strategies that might not have been previously considered.

Commitment to regular engagement forms the backbone of the programme’s effectiveness. Participants and mentors meet routinely to discuss and refine business objectives, ensuring a focused and goal-oriented mentorship. These regular interactions are crucial for participants to gain the most from their mentors’ expertise and for mentors to provide tailored support that aligns with each participant’s specific business needs.

In addition to mentorship, the programme provides participants with a suite of resources designed to enhance their learning and development within the programme. This comprehensive resource allocation is aimed at ensuring that every participant can fully leverage the opportunities presented by the programme.

Finally, the programme offers the invaluable benefit of networking. Participants become part of an active and dynamic network of female founders. This network serves as a platform for collaboration, support, and the sharing of experiences and best practices among like-minded entrepreneurs, further enriching the overall programme experience.

Programme Duration and Commitment The mentoring programme spans from March to November annually. Participants are expected to dedicate a minimum of 30 hours to mentoring and educational activities, ensuring a substantial investment in their personal and business growth.

The Santander Breakthrough Women Business Leaders’ Mentoring Programme is more than just a mentoring initiative; it’s a vital conduit for empowering the next generation of female business leaders in the UK. Through this programme, Santander reaffirms its commitment to nurturing female entrepreneurship and contributing to a more diverse and inclusive business landscape.

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“We launched our programme – to match female business owners with experienced business professionals, giving them the opportunity to share insights and experiences. A problem shared is a problem halved, and you’d be surprised how much people are willing to help if they’re only asked for it.”

Susan Davies, Head of Business Banking at Santander UK

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Hanneke Faber Named As New Logitech CEO In A Strategic Leadership Shift

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Logitech International embarks on a new chapter with the appointment of Hanneke Faber as Chief Executive Officer. Bringing a wealth of global business experience, Faber is set to lead Logitech into an era of innovative growth and sustainability

In a significant move steering its corporate trajectory, Logitech International has announced the appointment of Hanneke Faber as its new Chief Executive Officer.

This appointment follows a comprehensive global search, underscoring Logitech’s commitment to leadership excellence and strategic growth.

Hanneke Faber assumes her new role with a remarkable track record in steering large-scale transformations and growth initiatives at some of the world’s leading corporations. Her tenure includes impactful leadership positions at Unilever, Ahold Delhaize, and Procter & Gamble,

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where she was instrumental in fostering innovation, expanding market reach, and spearheading sustainability initiatives. Her diverse experience aligns seamlessly with Logitech’s core values and strategic objectives.

Wendy Becker, Logitech’s Chairperson of the Board, expressed the board’s enthusiasm for Hanneke’s appointment. “Hanneke’s exceptional leadership qualities, her global perspective, and her commitment to innovation and sustainability make her an ideal fit for Logitech. We are confident she will propel Logitech’s growth trajectory and enhance stakeholder value, continuing the company’s legacy of innovation and cultural uniqueness,” said Becker.

Becker also acknowledged the significant contributions of Guy Gecht, who served as interim CEO. Gecht’s leadership during this interim period was pivotal in maintaining strategic focus and

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“Joining Logitech is an extraordinary opportunity. The company is at a pivotal juncture, poised to capitalize on emerging technologies in diverse sectors including hybrid work, video conferencing, gaming, and streaming.

I am excited to work with the talented team at Logitech and engage with our customers globally to drive the company’s future growth.”

Hanneke Faber – CEO, Logitech International

operational excellence. He will resume his board responsibilities post-December 1, 2023, including leading the Technology and Innovation Committee.

Hanneke Faber: A Profile in Leadership

Faber’s career also highlights her expertise in e-commerce and omnichannel retailing, particularly during her time as Chief Commercial Officer at Ahold Delhaize. Her strategic initiatives catapulted the company into a top-tier global e-commerce player. Additionally, her experience at Procter & Gamble, where she led major global brands and launched Max Factor in China, demonstrates her ability to drive brand growth in diverse markets.

Hanneke Faber brings over three decades of global leadership experience to Logitech. Her recent role as Group President of Unilever’s Nutrition business underscores her capability in managing large-scale operations and diverse portfolios. Her tenure at Unilever covered extensive responsibilities across 150 countries, encompassing brand development, R&D, and supply chain management.

Her board roles, including her current position on the board of directors and audit committee of Tapestry Inc., and past role at Bayer AG, further illustrate her breadth of experience in corporate governance. Recognized by Fortune magazine as one of the most influential international women in business in 2021, Faber’s academic and athletic background, including her time as a worldclass diver, adds to her dynamic leadership profile.

Initially, Hanneke will be based at Logitech’s headquarters in Switzerland, with plans to relocate to Silicon Valley in the following year.

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Leadership Paradox: The Unexpected Power Of CEO Overconfidence Is CEO overconfidence a corporate setback or a strategic asset? Mannheim Business School's latest research challenges traditional views, uncovering the complex role of overconfidence in shaping a company's fate. Dive into this insightful study that redefines our understanding of leadership in the high-stakes world of business turnarounds

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In the world of corporate leadership, CEO overconfidence is a trait whose impact on company performance is not uniformly negative, as recent research from Mannheim Business School elucidates. This study delves into the complex role that CEO overconfidence plays in the context of corporate turnarounds, revealing nuanced insights relevant to the executive echelon.

The research team, consisting of Marc Kowalzick, formerly of Mannheim Business School and now with Rotterdam School of Management, Jan-Philipp Ahrens of Mannheim Business School, Jochim G. Lauterbach of Technical University of Munich, and Yi Tang of Hong Kong University, embarked on an extensive analysis.

They scrutinised the interplay between CEO overconfidence and turnaround performance in 240 companies listed in the S&P 1500 index, spanning the fiscal years 1992-2016.

Their findings present a dual perspective on the role of overconfident CEOs. On one hand, such CEOs can be instrumental in driving a company’s turnaround success. Their self-assured nature may lead to the creation of bold, innovative visions that can revitalise and motivate the workforce, while also reassuring stakeholders. This aspect becomes particularly salient in scenarios that demand decisive and robust leadership.

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Conversely, the study highlights scenarios where overconfident CEOs may impede recovery efforts. Particularly detrimental is their tendency to disregard opposing viewpoints or persist with failing strategies, especially if they were at the helm when the company’s downturn commenced. This distinction between incumbent CEOs and their successors is a critical factor identified in the research, contradicting prior studies that did not differentiate the outcomes based on this variable.

The researchers’ insights emphasise that the impact of CEO overconfidence on turnaround performance is significantly influenced by whether the CEO is an incumbent or a successor.

This distinction underscores the importance of considering the historical context of leadership in evaluating executive traits.

Jan-Philipp Ahrens encapsulates the challenge of corporate turnaround with a metaphor, referring to it as an “arcane managerial art” and likening it to ‘black magic.’ This analogy underscores the delicate balance and precision required in such high-stakes situations, where even minor missteps can lead to failure.

The culmination of this research provides a valuable contribution to the field of executive leadership studies and is featured in the esteemed Journal of Management Studies. This work not only enriches our understanding of the complex dynamics at play in corporate turnarounds but also offers a nuanced perspective for current and aspiring executives navigating the intricate landscape of corporate leadership.

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Adapting To The Evolving Skills Economy The value of skills is changing rapidly, with the relevance of an average skill now lasting about 5 years, and technical skills even shorter. Leaders must continuously seek opportunities for workforce re-skilling. This requires moving from a static job architecture to a dynamic, resilient approach, leveraging technology and data to identify re-skilling needs and investing in suitable infrastructure for the current skills economy.

Prioritising Dynamic Growth

5 Effective Strategies For Talent Development Kelley Steven Waiss, CTO of ServiceNow, shares essential insights for business leaders to enhance talent nurturing within their organisations.

This incisive article delves into the pivotal strategies for nurturing talent in a dynamic business landscape. Discover how to adapt to the swiftly changing skills economy, foster dynamic growth, and unlock the hidden potential within your organisation.

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As market conditions and business objectives evolve, so do the skills and roles of employees.

To improve the employee experience, leaders should facilitate ongoing opportunities for skill development and role evolution, fostering a culture where employees can grow and contribute more effectively to the organisation.

Maintaining Focus on the Overall Talent Strategy Amidst rapidly changing workplace trends, it’s easy to lose sight of the comprehensive talent strategy. Leaders should gather and analyse relevant data to understand what their workforce truly desires and respond accordingly, rather than reacting to transient trends.

Uncovering Hidden Talent Understanding the full potential of employees goes beyond knowing their names and titles.

It’s about discovering their ‘hidden figures’ or untapped skills. This can be achieved through platforms like Hitch Works Inc, which I founded, to dynamically identify and utilise these skills, enhancing employee engagement and innovation.

Investing in Supportive Tools and Technology The effectiveness of a talent development strategy depends on the accessibility of information.

Investing in the right tools and technology for efficient skill mapping is essential. Automated solutions simplify complex data analysis, leading to personalised employee experiences and a more agile, responsive business model.

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Future Of Work: Strategies For Remote-First Organisations In an era where remote working has transitioned from a perk to a necessity, the Harvard Business Review brings to light the evolving landscape of work-from-anywhere (WFA) practices.

The Executive Magazine delves into this comprehensive report to offer insights into the best practices for remote organisations

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The concept of Work-FromAnywhere (WFA) has transitioned from a mere trend to a fundamental shift in how we perceive and approach our professional lives. The global health crisis of the past few years has accelerated this movement, compelling organisations to re imagine their operational strategies. This pivot is not just a response to a temporary challenge, but a forward-thinking embrace of a more flexible, digitally-enabled future. As companies worldwide navigate this transformative era, understanding the intricacies of successful growth in a WFA environment becomes paramount. This article delves into the critical considerations that organisations must address to thrive in this new realm of remote work, ensuring productivity, engagement, and continued innovation, regardless of geographical boundaries. Join us as we explore the blueprint for flourishing in the ever-expanding world of WFA The onset of the pandemic accelerated a trend already in motion within knowledge-work organisations. The leap to remote working has unveiled a plethora of advantages. Firms can substantially cut down on real estate expenses, access a global talent pool, navigate immigration complexities more efficiently, and, according to several studies, possibly witness a surge in productivity. Employees, on the other hand, gain from geographical flexibility, reduced commuting times, and an improved work-life balance. However, this transition is not without its challenges, such as cross-time zone communication, sharing uncodified knowledge, virtual socialising, data security, and maintaining professional diligence.

In-depth research into organisations like the United States Patent and Trademark Office, Tata Consultancy Services, and GitLab, the largest all-remote company globally, sheds light on effective strategies that

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can guide leaders in evaluating the feasibility of remote work for their respective organisations.

The journey to widespread remote work can be traced back to the 1970s, catalysed by factors such as the OPEC oil embargo and technological advancements like personal computers and the internet. Recent studies, including a 2015 analysis by Nicholas Bloom et al., underscore the productivity gains from work-from-home policies. This trend saw an acceleration in the 2000s, further bolstered by legislation like the Americans with Disabilities Act of 1990.

Organisations like the USPTO, adopting a WFA program in 2012, are prime examples of successful remote work implementation. TCS’s adoption of a 25/25 model, where employees spend only 25% of their working hours in the office, exemplifies a strategic shift towards a majority-remote workforce.

From an individual perspective, remote work offers numerous benefits, including improved quality of life, cost savings, and solutions to immigration hurdles. Organisations, in turn, enjoy increased employee engagement, productivity gains, and a broadened talent pool. Remote work also presents societal advantages, such as reversing brain drains in emerging markets and reducing environmental impacts through decreased commuting.

However, transitioning to a remote-first model necessitates addressing concerns around communication, knowledge sharing, and social interaction. Successful remote organisations have adopted practices like asynchronous communication, comprehensive documentation, and virtual socialising initiatives.

Performance evaluation in a remote setting focuses on work output quality and virtual interactions. Additionally, data security and regulatory compliance remain crucial considerations in remote work environments.

The feasibility of adopting a WFA model depends on various factors, including the nature of the industry, organisational processes, and leadership commitment. With strategic planning and robust management, many organisations, from start-ups to established

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enterprises, can effectively transition to a hybrid or majority-remote operation.

Successfully growing in a Work-From-Anywhere (WFA) environment requires careful consideration and strategic planning by organisations. Here are the key factors that need to be addressed: Technology Infrastructure: To facilitate effective remote work, organisations must invest in robust and secure technology infrastructure. This includes reliable cloud services, secure VPNs, and collaboration tools like video conferencing and project management software. Ensuring employees have access to high-quality hardware and internet connections is also crucial.

Communication Strategies: Developing clear and effective communication protocols is vital. This includes regular checkins, clear channels for asynchronous communication (like email or project management tools), and guidelines for synchronous interactions (like video calls). It’s important to balance the need for communication with respecting employees’ time zones and personal schedules.

Culture and Engagement: Maintaining a strong organisational culture in a WFA setup requires deliberate effort. This can include virtual team-building activities, regular all-hands meetings, and platforms for informal interactions among team members. Ensuring that remote employees feel as included and valued as on-site employees is key to retaining talent.

Training and Support: Employees need guidance to adapt to remote work. This can include training in new technologies, time management skills, and remote work best practices. Support for mental health and ergonomics in the home workspace is also important.

Performance Management: In a WFA environment, performance management should focus more on output and productivity rather than on traditional metrics like hours logged. Setting clear goals, expectations, and KPIs is essential. Regular performance reviews and feedback are necessary to ensure alignment and address any

issues promptly.

Data Security and Privacy: With employees working remotely, data security becomes a paramount concern. Implementing strong cybersecurity measures, including secure access protocols, data encryption, and regular security training for employees, is necessary to protect sensitive information.

Legal and Regulatory Compliance: Different regions have varying laws regarding remote work, labour practices, and taxation. Organizations must understand and adhere to these regulations, particularly when employing international staff. This may involve consulting with legal experts in different jurisdictions.

Recruitment and On-boarding: Adapting recruitment processes to identify candidates who are well-suited for remote work is crucial.

The on-boarding process should be tailored to help new hires integrate into the company culture and understand the expectations and tools for remote work.

Scalability of Processes: As the organisation grows, processes and systems that work for a small remote team may not suffice. It’s important to regularly review and update processes, ensuring they are scalable and efficient.

Inclusivity and Diversity: A WFA model opens up opportunities to hire a diverse workforce. Creating an inclusive environment where all employees feel valued and respected, regardless of their location, is essential.

Work-Life Balance: Remote work can blur the lines between professional and personal life. Organisations should promote a healthy work-life balance by setting boundaries, encouraging regular breaks, and respecting non-working hours.

Feedback Mechanism: Regularly soliciting and acting on feedback from employees can help in identifying areas that need improvement and in making remote work more effective and satisfying for everyone involved.

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The Search For Authenticity In The Digital Landscape Embarking on a journey through the digital complexities of 2024, the Starcom Trends Report unveils the evolving narrative of authenticity in an era dominated by deep fakes and Instagram filters. As we peel back the layers of what's real and what's digitally enhanced, the report navigates the intricate dance between technology, personal aspirations, relationships, and the art of communication

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In today’s rapidly evolving digital landscape, the line between the real and the artificial has never been more blurred. The proliferation of deep fakes, sophisticated Instagram filters, and advanced conversational AI platforms like ChatGPT has ushered in a new era of digital interaction, challenging our perceptions of authenticity.

Despite this digital revolution, there remains a strong desire among consumers for authenticity from both brands and their peers. But in a world where technology can create experiences indistinguishable from reality, what does authenticity mean in 2024?

The answer is paradoxical yet reflective of our times: sometimes, what is considered fake offers a deeper sense of

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reality than the real itself.

Starcom’s 2024 Trends Report delves into this concept, exploring how the quest for authenticity is being reshaped across four key dimensions: Technology, Life Goals, Relationships, and Communication. This exploration is crucial for executives looking to navigate the complex consumer landscape of 2024, offering insights into the evolving expectations and how brands can authentically engage with their audiences.

Technology: RealGPT Artificial Intelligence (AI) is at the forefront of redefining authenticity.

The term “artificial” may imply a sense of inauthenticity, but AI is enabling unparalleled levels of customisation and self-expression, facilitating experiences that many find more genuine than those without technological enhancement. For a significant portion of the population, especially younger demographics, AI doesn’t

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detract from reality; it enhances it, enabling a form of expression and personalisation that feels deeply authentic.

Starcom’s research highlights a growing acceptance of AI among Gen Alpha and Boomer+ generations, driven by a desire for self-expression and personalisation. Brands that leverage AI to invite consumers into the creative process, allowing them to tailor experiences and express themselves in new ways, will resonate strongly with these audiences. Google’s Magic Editor, for example, uses AI to edit out unwanted elements from photos, enabling users to capture images that reflect their intentions more accurately than reality itself.

Life Goals: La La Land Dreaming big has always been part of the human experience, but the scale and nature of these dreams are shifting. In 2024, young people are not just dreaming big; they are venturing into realms of fantasy, spurred on by the escapism offered by phenomena like K-pop and platforms like TikTok. This trend, dubbed “La La Land,” represents a collective yearning for an optimistic escape from the pressures of the real world, where fantasy and reality blur in the pursuit of manifesting dreams into existence.

a significant technological leap, blurring the lines between reality and digital fabrication. Deep fakes, utilising artificial intelligence, can create highly convincing fake content, mimicking a person’s appearance and voice with remarkable accuracy, raising concerns over privacy, misinformation, and consent. Instagram filters, evolving into sophisticated augmented reality tools, allow users to drastically alter their appearances, sparking debates about body image and the pressures of adhering to unattainable beauty standards. These technologies challenge our ability to discern truth in the digital age, emphasising the need for critical media literacy.

For brands, the opportunities and ethical dilemmas presented by these technologies demand a careful balancing act. Innovations in augmented reality and AI offer novel ways to engage consumers, yet they necessitate a commitment to transparency and authenticity due to the growing consumer demand for genuine interactions.

The response to these challenges includes developing regulatory frameworks and detection technologies to govern the use of deep fakes and ensure respectful use of augmented reality, underscoring the collective effort required to navigate the complexities of digital authenticity while safeguarding personal integrity and trust in the digital ecosystem.

For brands, this means navigating a delicate balance between empowering consumers’ dreams and recognizing the fine line between aspiration and delusion. Coca Cola’s AIpowered Coke Studio, for instance, epitomises this trend by allowing festivalgoers to live out their rockstar dreams, showcasing how brands can play a role in turning fantasy into tangible, albeit temporary, reality.

Communication: Alter-Egos In the realm of social media, authenticity is being redefined by the rise of alter-egos and virtual influencers. The decline of platforms like BeReal, which promised unfiltered snapshots of life, points to a growing preference for content that embraces complexity and multiplicity.

Authenticity now encompasses the stories told by virtual personas and AI-generated characters, offering new avenues for storytelling and engagement.

Relationships: De-Toxic-ing The concept of family and friendship is undergoing a transformation, with more people taking a stand on defining who their real friends and family are. This trend, referred to as “De-Toxic-ing,” reflects a societal shift towards wellness and connection, where individuals are more vocal about setting boundaries and cutting out toxic influences from their lives. The changing dynamics of relationships require brands to be mindful of the diverse forms families and friendships can take, avoiding one-size-fits-all messaging and instead acknowledging the complex realities of modern relationships.

Converse’s “Found Family” Pride collection exemplifies sensitivity to this trend, celebrating the support systems formed outside of traditional family structures and recognising the importance of chosen families, especially within the LGBTQ+ community.

The proliferation of deep fakes

This shift presents a unique opportunity for brands to explore influencer marketing through a new lens, recognising that authenticity doesn’t necessarily mean stripped-down or unfiltered content. Partnerships with virtual influencers like Lil Miquela highlight the potential for brands to engage with audiences in innovative ways, leveraging the appeal of fictional yet relatable characters.

Conclusion The Starcom 2024 Trends Report provides a roadmap for understanding the evolving landscape of authenticity in a digital age. As technology, aspirations, relationships, and communication norms transform, brands must adapt to meet the changing expectations of their audiences. By embracing the new authentic, businesses can forge deeper connections with consumers, navigating the complexities of 2024 with insight and agility.

The advent of deep fakes and advanced Instagram filters marks

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Understanding & Addressing The Risks

Navigating TheDeepfake Era In an age where seeing is no longer believing, the emergence of deepfakes heralds a new chapter in the battle between fact and fabricated reality. Guest writer Matthew Newton discusses the insidious rise of this technology that can put words into the mouths of the unsuspecting, casting shadows of doubt across the pillars of truth

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In January 2024, an audio clip of US President Joe Biden circulated via a ‘robocall’ (see note) to primary voters in New Hampshire, discouraging Democrats from taking part. The major significance of this was not the message, but the fact the President never recorded the message - it was a deepfake and is unlikely to be the last in the US election. This incident echoed previous occurrences, including a deepfake featuring Ukrainian President Volodymyr Zelensky urging his soldiers to disarm, which reportedly surfaced in March 2022. Furthermore, in February 2024, London Mayor Sadiq Khan expressed concern over the impact of a deepfake audio clip supposedly depicting him making contentious remarks before Armistice Day. These incidents underscore the escalating prevalence of deepfake technology in shaping contemporary discourse.

As we journey into 2024, the phenomenon of deepfakes is rapidly gaining traction, permeating various aspects of our lives, and reshaping the digital content landscape. From entertainment to politics, the proliferation of deepfakes challenges established norms and perceptions of reality, necessitating a critical reassessment of existing legislative frameworks and societal trust.

In this dynamic environment, the implications of deepfakes extend beyond entertainment, infiltrating education, leisure activities, and posing significant threats to security and democratic processes, notably in forthcoming global elections, with a particular emphasis on the United States.

At its core, deepfake technology uses artificial intelligence (AI) algorithms to fabricate or manipulate video and audio content, seamlessly generating events that never occurred. Of concern is the accessibility of this technology; numerous userfriendly applications enable the creation of deceptive content with minimal expertise. Initially associated with the creation of pornographic material featuring celebrities, deepfakes now encompass politically sensitive scenarios and defamatory acts targeting public figures. The barrier to entry is remarkably low; a mere three-second audio snippet, ubiquitous in the digital age, can serve as the foundation for a plethora of fabricated content, perpetuating misinformation and exploiting vulnerabilities in auditory and visual mediums.

Efforts by various companies to develop software for detecting deepfakes have yielded uncertain efficacy as the technology advances. A study revealed that while computer vision software can identify fake videos as effectively as humans, they make distinct types of errors. The evolving nature of deepfake technology, increasingly sophisticated, renders detection of manipulated content more challenging. Traditional indicators of manipulation, such as distorted body parts or unrealistic shadows, have largely been remedied by newer algorithms.

Despite this progress, modern deepfakes often exhibit flawless characteristics, generating "average" faces and audio devoid of typical imperfections found in real-life recordings. Governments, particularly security services, are beginning to acknowledge the threat of generative AI to elections and are contemplating updates to election fraud regulations to combat deceptive AI. Given these developments, fostering a comprehensive understanding of emerging technologies and their potential for

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exploitation is imperative for proactive safeguarding at individual and organisational levels. Consider the following potential ramifications of deepfakes: Election Manipulation: Deepfake videos or audio recordings could sway public opinion or tarnish the reputations of candidates, potentially influencing electoral outcomes before the authenticity of the content can be verified.

Reputational Damage: High-profile individuals risk having their voices cloned and manipulated to falsely incriminate them or spread damaging falsehoods, opening avenues for extortion and blackmail.

Fraudulent Activities: AI-driven voice synthesis could facilitate sophisticated phone scams, such as impersonating trusted individuals or institutions to extract sensitive information or commit financial fraud.

Extortion and Virtual Threats: The proliferation of deepfakes exacerbates threats of extortion, sextortion, and virtual kidnapping, exploiting emotional vulnerabilities and amplifying the impact of coercive tactics through fabricated audiovisual evidence.

Deepfakes, as a critical component of the broader fake news landscape, intensify scepticism and blur the lines of truth, posing significant challenges to information integrity. As we progress further into 2024, the unabated prevalence of deepfakes signals a future rife with uncertainty and vulnerability, emphasising the critical need for heightened awareness and proactive measures to navigate the progressing digital deception landscape. Detection of deepfakes is inherently complex due to stripped metadata and inaccessible original content, necessitating proactive defence strategies. Swift response mechanisms and robust training initiatives are vital to empower individuals and institutions in recognising and mitigating risks effectively. Educating the public about deepfakes is crucial, yet concerns persist about maintaining vigilance against potential harm, especially in scenarios like robocalls. Continuous adaptation and vigilance remain paramount in safeguarding the integrity of our digital world amidst the ongoing arms race in detecting deepfake technology. Efforts to halt the advancement of AI technology overall are challenging, further emphasising the necessity for continuous adaptation in combating deepfakes.

NOTE: ‘Robocalls’ in deepfake activities involve using automated calls to distribute manipulated audio messages created through deepfake technology. This allows malicious actors to deceive people on a large scale by spreading convincing fake messages for various nefarious purposes.

Author/Valkyrie: Mathew Newton is the Director of Crisis Response at Valkyrie GB Limited, a boutique security company based in London that offers tailored security solutions for individuals, businesses, and government organisations. Specialising in cyber security, Technical Surveillance and Countermeasures, investigations, and physical/personal security measures, their services also include crisis management, physical penetration testing, covert surveillance, and security training. You can reach them at security@valkyrie.co.uk

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Navigating The Digital Era A 2024 Perspective On Transformation In Business In 2024, digital transformation is no longer a buzzword but a critical driver of business success. This article explores how integrating cutting-edge technologies and innovative strategies is crucial for companies to thrive in a rapidly evolving digital landscape, highlighting key trends and the transformative impact on corporate operations and growth

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In the landscape of modern business, digital transformation has transcended its status as a mere buzzword to become a cornerstone of corporate strategy.

As we delve into 2024, the integration of ground breaking technologies such as AI and datadriven methodologies continues to be pivotal in shaping organisational strategies and operations.

In 2024, digital transformation signifies more than the mere adoption of technological advancements; it represents a fundamental shift in operational methodologies and a reorientation towards agility, innovation, and a customer-centric approach.

Initially centred around technologies like AI, cloud computing, and IoT, the focus has gradually expanded to encompass an all-encompassing strategy involving people and processes.

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As we navigate through 2024, digital transformation represents a comprehensive endeavour, integrating technology into the core of business operations and fostering a culture, mindset, and leadership attuned to the dynamics of the hyper-innovation era

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KEY TRENDS IN DIGITAL TRANSFORMATION The onset of 2024 has ushered in several critical trends that are shaping the digital transformation landscape: Data-Driven Decision Making: Data now serves as a crucial asset, with businesses leveraging real-time analytics and AI to derive actionable insights, shaping strategies and enhancing customer experiences.

Elevating Customer Experience: The focus on customer experience continues unabated, with digital channels and personalised marketing taking centre stage, augmented by technologies like extended reality (XR).

Remote Work and Collaboration: Post-pandemic trends towards remote work persist, with cloud technologies playing a pivotal role in enabling effective collaboration and productivity in a distributed workforce.

Emphasis on Cybersecurity: With digital adoption surging, cybersecurity has become a fundamental aspect of business operations, encompassing not only protection measures but also resilience strategies.

Generative AI in Business Innovation: Generative AI is revolutionising business innovation, facilitating novel approaches in product design and marketing.

THE EMERGENCE OF HYPER-INNOVATION The year 2024 highlights the emergence of hyperinnovation, characterised by the synergistic interaction of various technological trends. The fusion of AI, XR, digital twins, and cloud computing is leading to unprecedented advancements and capabilities. This interconnectedness is not only accelerating technology development but also spawning new innovation opportunities.

REDEFINING BUSINESS IDENTITY IN THE DIGITAL AGE The concept of digital transformation as an additive element is becoming obsolete. Companies are now required to redefine their identities, viewing themselves as inherently technology-driven entities. This shift entails embracing digital technologies as core components of business strategies and operations, transforming the way companies interact with customers and develop their products and services.

MASTERING THE HYPER-INNOVATION ERA Success in the hyper-innovation era hinges on several key factors: Mindset Shift: A proactive mindset embracing change and innovation is essential.

Cultivating a Learning Culture: Organisations must foster a culture of continuous learning and adaptability.

Developing Digital Fluency: Digital competency is required across all organisational levels, necessitating comprehensive training programs.

Leadership in Digital Transformation: Effective leadership is critical in guiding organisations through the complexities of digital transformation.

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Evolving Workplace Dynamics

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A Strategic Overview

As we step into 2024, the workplace is at a pivotal crossroads, with hybrid work models, shrinking office spaces, and the rapid ascent of AI setting the stage for a revolutionary year This year the landscape of work will continue to see significant transformation, driven by ongoing adaptations in business practices and employee expectations. This coming year promises further evolution in workplace norms, impacting where, when, and how work is conducted.

Hybrid Work Model: Seeking Equilibrium

The debate surrounding the optimal balance between remote and office work persists. Doug Rode, Managing Director at PageGroup UK and Ireland, notes the ongoing challenge in striking this balance. Businesses are increasingly influencing this dynamic, as Kelly Tucker, Founder of HR Star, points out the difficulty in fostering company culture remotely. James Reed, CEO of Reed. com, observes a trend towards acknowledging the productivity benefits of flexible working arrangements. Josh Bersin, HR analyst and founder of The Josh Bersin Company, predicts a shift towards a more natural integration of remote work into standard business practices.

setups. Workspace management technology is facilitating this transition, enabling more efficient use of office space.

Artificial Intelligence: Integrating into Daily Workflows AI is set to further disrupt the workplace in 2024. With tools like Google’s AI assistant and Microsoft’s Copilot gaining traction, AI’s role in enhancing productivity and work quality is becoming more pronounced. Bersin foresees AI becoming an integral part of workplace tools, offering advanced assistance and insights. The demand for AI skills in job descriptions is increasing, underscoring the importance of up-skilling in this domain.

Four-Day Work Week: Gaining Momentum The conclusion of the UK’s largest four-day-week trial in 2023 has sparked increased interest in this work model. Nearly twothirds of UK corporate decision-makers are contemplating its implementation. Julia Bersin, Senior Research Analyst at The Josh Bersin Company, suggests that demands for more flexible work arrangements, especially from younger employees, may drive the adoption of the four-day week as an alternative to remote working.

Conclusion

Office Space Utilisation: A New Approach The trend of downsizing office spaces, as seen with companies like HSBC and Meta, is expected to continue. 2024 may witness more organisations reassessing their office needs, particularly as costly leases approach renewal. The rise in flexible workspace solutions and the concept of shared office spaces are responses to the high costs and changing requirements of traditional office

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As 2024 unfolds, the working world will continue to be shaped by the themes that emerged in 2023. The ongoing adaptation to hybrid work models, the increasing integration of AI in the workplace, and the potential rise of the four-day work week are key trends that will define the future of work. The outcome of these developments, whether favouring employers or employees, will become clearer as the year progresses.

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Revolutionising Networking

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V1CE Unveils Innovative NFC Cards Redefining Business Connectivity In a stride toward redefining the traditional exchange of contact information, V1CE, an emerging trailblazer in the tech-savvy business landscape, has lifted the veil on its ground-breaking NFC (Near-Field Communication) cards. These avant-garde cards herald a dynamic means of information sharing, presenting a seamless interplay between individuals and their data.

Harnessing the power of Near-Field Communication, a technology facilitating instantaneous data transmission between compatible devices, V1CE has orchestrated a visionary solution.

This paradigm-shifting innovation allows for the swift sharing of virtual business cards, encapsulating a user's information preferences with finesse and efficacy.

Diverging from the rigidity of paper-based business cards, V1CE empowers its clientele to tailor their cards to reflect their personal brand identity. This extends to a spectrum of stylistic choices, from a kaleidoscope of hues to an array of materials including bamboo, PVC, metal, and even resplendent 24-karat gold. This singular card, bearing the hallmark of modernity, lays to rest the clutter of years' worth of paper-based business cards, harmonizing the essence of business networking.

Noteworthy is V1CE's ingenious "share" feature, allowing users to discreetly transmit their details for subsequent engagement, ensuring connections aren't lost in the shuffle of modern business demands.

Synchronizing seamlessly with the V1CE software ecosystem,

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accessible across IOS, Android, and web platforms, users are endowed with absolute authority over the customization of their professional profiles. This enables V1CE cardholders to curate and disseminate an array of information, encompassing their role, geographic coordinates, multimedia elements, Social Media integrations, and even external website links.

A boon for enterprising individuals managing multifaceted business ventures, V1CE's software endows users with the capability to curate distinct profiles. This nifty attribute streamlines the process of dispensing pertinent information to various stakeholders, eschewing the cumbersome chore of juggling multiple business cards. Moreover, the software's ingenious filtering mechanism endows users with unprecedented control, allowing them to selectively share information based on the context and recipient.

Noteworthy is the user-centric architecture of V1CE's solution, obviating the need for the recipient to possess the software for data acquisition. Unlike its archaic paper counterparts, V1CE's digital innovation facilitates analytics tracking, paving the way for insightful marketing endeavours predicated on shared information.

"V1CE's business cards ingeniously converge with the epicentre of modern existence - the smartphone. Our array of material choices and customization options shatters the historical mould of business cards. In a world where billions are printed annually, it's time for a transformation," assert the dynamic Founders Haydn and Francis, catalysing a revolution in business connectivity.

In a grand symphony of technology and networking finesse, V1CE's NFC cards beckon the business world to embrace a future where connections are forged with a mere tap, and information takes centre stage in the palm of your hand.

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Business

Velo Bianco

The Wedding Industry Disruptor

Velo Bianco Is An Emerging Luxury Bridal Boutique, But It's Already Making Waves In The Wedding Sector. The Executive Magazine Speaks With Founder Aleks Pakulniewicz On How She's Challenging The Traditional Model, & Bringing Luxury Wedding Dresses To The Modern Bride

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It’s not often we see innovation in the bridal sector. Buying a wedding dress is a tradition, an event, an experience, but more increasingly, it can be a hassle.

This was evidently clear during the pandemic. Lockdown saw the closure of non-essential shops, and bridal stores were no exception. During this time, Aleks Pakulniewicz saw an opportunity – but her idea for an online-only wedding brand was already in the making.

Aleks tells us: “I started Velo Bianco before the pandemic, but it was lockdown that really helped me to realise my vision. But it wasn’t easy, I was challenging the entire industry, and asking brides to change the way they bought a wedding dress. It’s one of the most important purchases for the big day – so convincing a bride to put her trust in us and buy her dream dress without seeing it first was a major hurdle. This was the perception that I had to change, and a lot of people told me it couldn’t be done, or was even a bad idea.”

But Aleks was determined to prove that high-value items could be sold more efficiently online: “There’s so many advantages to eCommerce in the luxury sector that consumers are now realising. Especially in the wedding sector. A bride is presented with infinitely more options than before. Previously she would need to decide on the style of dress, the designer she preferred, and find a shop that stocks them. She would need to book an appointment, attend multiple fittings, and wait an exorbitant amount of time for her dress to be made. In the year or two she has to wait for her dress, a lot can change.

“The modern bride knows exactly what she wants. Our

clientele is made up of busy women, they don’t have much free time. They’re decisive, well travelled, independent, and they know what they want. We’ve also noticed the wedding date is set much sooner than it used to be. To meet this demand, we have made innovations in dressmaking, one being that we offer standard sizing on all of our designs.”

Velo Bianco hand makes all of the dresses to order in their European ateliers. Fabric is sourced from all over the world, and because of the standard sizing options, the turnaround time is around 12 weeks. This is a huge difference to the industry norm. “It was important for me to be able to provide our clients with the latest bridal trends quicker and easier. This works perfectly for last minute brides and couples travelling to their dream destination wedding, without having to plan years in advance.”

“Dressmaking has been in my family for generations. My grandmother was a talented seamstress for over 50 years, and it was her legacy that inspired me to create something of my own, and make her proud. We take those artisnal seamstress skills, and apply them to modern tailoring and luxurious fabrics. We adopt the latest technology to help us create, market and deliver our dresses worldwide. We have also innovated with our unique bridal accessories such as our range of overskirts, which allows the bride to have two different looks on her wedding day.”

Now, Velo Bianco is an online success story. The brand is growing internationally, with their exquisite creations being shipped to over 15 countries. The plans to expand the business are led by organic growth. “I don’t want the company to become overwhelming. I want to make sure that every single bride feels special, and has an exceptional experience. Quality control is key, and so is the aftercare.

By focussing on remaining as a boutique online store, and staying true to our roots, I can ensure that every single dress is made perfectly.”

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The

Executive

Miami Explorer...

Embark on an epicurean journey through South Florida, a region rich in sophisticated fine dining. This carefully curated guide features the pinnacle of gastronomic excellence, from the neon streets of Miami to the serene hidden gems of Orlando

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Nestled in the sun-drenched paradise of South Florida, a vibrant culinary landscape awaits, where the flavours are as diverse as the people and the experiences as rich as the history.

In this exclusive feature, we embark on a gastronomic journey to uncover the crème de la crème of South Florida’s dining scene, a vibrant tableau where luxury meets a fusion of tastes.

CAFÉ BOULUD - WEST PALM BEACH Best for: Dining like a movie star Café Boulud at the Brazilian Court Hotel introduces an exquisite afternoon tea service, offering guests a unique blend of traditional elegance and contemporary culinary artistry.

Set in the hotel’s beautifully appointed dining room or its serene courtyard, the experience is curated by Executive Pastry Chef Julie Franceschini. The menu features a selection of visually appealing and delicious specialty teas, mini madeleines, and freshly-baked scones, alongside an assortment of savoury and sweet delights. Notable are the delicate concombre, saumon fumé, and jambon beurre sandwiches, which complement the array of sumptuous pastries like the lemoninfused tarte au citron with fresh raspberry, the layered opéra cake with coffee buttercream and chocolate ganache, and the silky panna cotta served with a seasonal fruit coulis.

Adding to the allure of the afternoon tea at Café Boulud is the option to enhance the experience with a glass of sparkling wine, selected from a diverse range of choices. This touch of extravagance perfectly complements the decadent spread, making the tea service not just a culinary delight but a moment of true luxury. The blend of the setting’s charm, Chef Franceschini’s culinary expertise, and the option for an added sparkle, creates an afternoon tea experience that is both memorable and distinctively refined.

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CAFÉ TU TU TANGO- ORLANDO Best for: Casual dining Café Tu Tu Tango, located a mere half mile from the Orange County Convention Center in Orlando, offers a unique dining experience that stimulates the creative senses. Inspired by an artist’s loft in Barcelona, this vibrant establishment is perpetually alive with a festive atmosphere. Guests are treated to an array of spontaneous entertainment, from belly and flamenco dancers to salsa and merengue performances, alongside live artists creating new works. The menu is a chef’s canvas, featuring an all-appetiser-style selection that draws flavours from across the globe. Ideal for sharing, these dishes pair exquisitely with Café Tu Tu Tango’s selection of specialty craft beers, limited production wines, and their signature mojitos and sangrias.

Café Tu Tu Tango stands out not only for its eclectic menu but also as an ideal venue for various events.

With over 30 years of history, it has become a staple in Orlando’s dining scene, particularly popular among business travellers looking to add a touch of fun to their trips. The restaurant caters to all types of private events, from intimate gatherings to large corporate events, accommodating up to 400 guests with flexible seating and format options. A dedicated event coordinator ensures each event is customised and stress-free.

The restaurant’s unique blend of art, entertainment, and global cuisine makes it a memorable destination for both locals and visitors, offering an experience that goes beyond the conventional dining outing.

From the glimmering shores of Miami Beach to the unexpected fine dining restaurants of Orlando, South Florida’s restaurant scene is an eclectic mix of refined elegance and bold innovation. Here, awardwinning chefs and visionary restaurateurs weave their magic, creating unique dining experiences.

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OCEAN SOCIAL – MIAMI BEACH Best for: Social dining with a view In the vibrant heart of Miami Beach, Ocean Social, spearheaded by the culinary expertise of Chef Tristen Epps, offers a unique dining experience at the Eden Roc Hotel. This restaurant stands out not only for its stunning ocean front views but also for its commitment to elevated coastal cuisine. Chef Epps, an acclaimed culinary figure, infuses his menu with a mix of local seafood and global influences, reflecting his impressive career which includes working with notable chefs and recognition from prestigious culinary bodies. Ocean Social is more than a dining venue; it’s a gastronomic journey where guests can enjoy everything from leisurely lunches to upscale dinners, all in a setting that combines Miami’s vibrant atmosphere with the tranquillity of the ocean.

The recently revamped space of Ocean Social complements its culinary offerings. It features versatile seating arrangements from open-air to covered patio settings, enhanced by a retractable roof that adapts to the changing moods of Miami’s weather. The interior design, with its light wood and neutral tones, creates a serene ambiance, allowing the ocean views to take centre stage. The menu is a testament to Chef Epps’ innovation, featuring dishes that are both visually and gastronomically appealing, like the intricately prepared white gazpacho and the tangy ceviche. Specialising in seafood, the restaurant presents inventive dishes that appeal to both locals and visitors, showcasing the unique blend of flavours that Miami is known for. Ocean Social by Tristen Epps is a destination where each visit becomes a memorable experience, blending exquisite flavours with breathtaking views.

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EDDIE V’S PRIME SEAFOOD Best for: Premium steak and seafood Eddie V’s Orlando offers an enchanting blend of luxury and culinary finesse, promising an experience that goes beyond the ordinary. From the striking Art-Deco inspired façade to the richly flavoured seafood and prime steaks, every detail is designed to impress. The menu, an artful mix of classic and contemporary with a hint of Asian and Latin flair, along with the signature cocktails like the Smoked Old Fashioned, ensures a dining experience that’s as memorable as it is delicious. Coupled with the warm, impeccable service and the vibrant ambiance of live jazz, Eddie V’s stands as a beacon of gastronomic excellence in the heart of Florida.

ADRIFT MARE Best for: Elevated dining in the sky In the bustling heart of Miami’s Brickell neighbourhood, celebrated “Gypsy Chef” David Myers has opened a new restaurant, elevating the culinary landscape on the 25th floor of the luxurious Hotel AKA Brickell.

This establishment has quickly become a landmark, offering a unique fusion of Mediterranean flavours and an ambiance that encapsulates the spirit of Chef Myers’ global travels. With its breathtaking views of Biscayne Bay, the restaurant provides a dining experience that goes beyond the plate, immersing guests in a journey through the vibrant and diverse culinary traditions of the Mediterranean coast.

The menu, curated by Chef Myers, features an exquisite array of Mediterranean-inspired dishes, including fresh seafood, delicate pastas, and expertly prepared vegetables. Accompanied by a meticulously selected wine list and a world-class cocktail program crafted by renowned mixologists Moe Aljaff and Juliette Larrouy, the dining experience is both sophisticated and transformative. The restaurant’s design, conceived by Michael Gabellini of Gabellini Sheppard Associates, complements the culinary offerings with a chic, contemporary ambiance, making it not just a meal, but a destination for those seeking an exceptional gastronomic adventure in Miami.

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Sushi By Scratch

A Unique Omakase Experience

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Step into 'Sushi By Scratch' Miami, where the art of omakase unfolds in a 17-course culinary spectacle. In the historic heart of Coconut Grove, this intimate experience transcends the ordinary, inviting you into a world where each bite weaves a narrative of innovation and culinary excellence

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Hidden away in a secret location in the heart of Coconut Grove Miami, Sushi

By Scratch has emerged as a culinary enigma, expanding its esteemed omakase repertoire beyond its origins in Los Angeles and Austin. Housed within the confines of a seemingly innocuous location, guests are escorted into a dark and intimate space, where a 17-course fine dining experience re-imagines traditional Japanese sushi with audacious flair awaits.

Omakase is a distinctive and immersive Japanese culinary experience, characterised by its personalised and interactive nature, where diners entrust the chef to craft a bespoke, multi-course meal using the freshest and finest ingredients available. Often featuring seasonal and rare items, and served in an intimate setting, allowing for a direct engagement with the chef’s expert techniques and creative expression in the art of Japanese cuisine.

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And although Sushi By Scratch didn’t pioneer the concept, they certainly execute it in the most spectacular way. To stand out, the restaurant has distinguished itself through its unique take on omakase, focusing on sharing culinary excitement rather than just service.

Owners Phillip Frankland Lee and Margarita Kallas-Lee have cultivated an environment that transcends the typical omakase experience.

Having started their business venture in Los Angeles, they quickly expanded into Austin, and more recently, Miami. Having already receive huge critical acclaim, naturally The Executive Magazine had Sushi By Scratch firmly in its sights.

It’s clear that Sushi by Scratch is more than a dining destination; it’s an interactive experience where diners engage with the chefs and each other, learning about rare sakes and witnessing the creation of each dish in lavish yet laid back surroundings.

The Venue After a round of welcome cocktails in the garden area, guests are escorted through a secretive vestibule by the friendly hostess. This leads to a hidden, intimate room that seamlessly combines elements of modern luxury with a nod to traditional aesthetics. The space, reminiscent of an upscale, sophisticated lounge, sets the stage for an immersive, deeply personalised and engaging

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culinary journey.

The decor is an exquisite blend of historic charm and contemporary flair. The ambiance evokes a sense of intimacy and exclusivity. This setting is not just a backdrop, but an integral part of the dining experience, and the soft lighting and dark walls adds an element of anticipation and mystery.

The room is dominated by a large service bar with a live station and working kitchen, where the three chefs make their welcome introductions.

The dining area itself is compact yet thoughtfully designed.

With only ten seats arranged around the sushi bar, the space is intimate, fostering a personal and interactive dining experience. This exclusivity ensures that each guest is at the heart of the culinary action. The sushi bar is the focal point where diners can witness the artistry of the chefs up close.

The Food Diners are first invited to sample a collection of small appetisers, warming the pallets before embarking on a gastronomic adventure which is a testament to innovation.

In all, 17 courses are thoughtfully curated each night, with a combination of both cooked and raw sushi. The essence of Japanese cuisine is elevated through unique infusions, where each dish – although recognisable – is far from ordinary.

With examples including adornments of pineapple slices, a drizzling of melted bone marrow, and enlivened beet mustard sauces. This eclectic fusion of flavours is not merely for theatrics; it’s a harmonious blend that tantalises the pallet, moving diners effortlessly through a delightful dining pace set in a convivial atmosphere. Sushi by Scratch’s ethos is rooted in experimentation, sourcing some of the most exquisite fish varieties, and presenting them in a lively ambiance.

The beverage selection is equally imaginative, offering rare whiskey and sake flights, and cocktail parings as an option.

The house flight, a mix of pre-batched cocktails and select beers, provides the perfect accompaniment to the culinary spectacle. Each round of libations (4 in total) is a masterclass in mixology and craft whiskey knowledge.

The omakase menu at is a dynamic canvas of flavours, changing regularly but always featuring exceptional creations like white fish with house-smoked peppers or A5 Wagyu.

The chefs’ playful approach to traditional sushi preparation, including eel cooked with molten bone marrow, exemplifies the restaurant’s innovative spirit.

Part of the allure of the experience is the discovery of new flavours, which is why we won’t disclose the specifics of each dish. But guests can rest assured, each course is a intriguing, unique, and flavoursome as the next.

The Verdict Sushi by Scratch Miami is not just any omakase experience; it’s a celebration of culinary artistry, personal connection, and a testament to the power of family and passion in creating unforgettable dining experiences. The food is plentiful, and exceptional. We highly recommend anyone with a taste for adventure make a booking, but due to its popularity, there may be a long wait.

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Business Leaders Profile

Mike Jennings Culinary Innovator

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With an impressive business portfolio ranging from private dining experiences to specialist restaurant consultancy, Michelin trained chef Mike Jennings is a formidable force in the world of fine dining and elevated gastronomy

In the realm of culinary arts, Manchester native Mike Jennings has carved a distinguished path, beginning his career at the esteemed Reform on King Street.

His journey in the culinary world has been marked by an unwavering commitment to excellence and a passion for exploring the nuances of gastronomy.

Amidst the pandemic, Jennings sought a more balanced approach to his craft, transitioning from traditional kitchen environments to offering a specialised consultancy service. This venture focused on supporting, training, and developing talent within the culinary industry. As demand for private dinner parties surged amongst his ultra high net worth clientele, Jennings adeptly evolved his business model, adding private chef experiences and exclusive events to his services.

Jennings’ professional trajectory includes an impressive seven-year tenure at Bohemia in Jersey, under the mentorship of renowned chef Shaun Rankin. It was here that Jennings contributed to earning the prestigious Michelin star, showcasing his exceptional culinary skills. Further honing his expertise, he assumed the role of head chef at a restaurant helmed by the late Gary Rhodes OBE in Dorset.

Jennings’ vision is to transpose the high-end restaurant experience into the clients’ homes, anywhere globally. Leveraging his 27 years of experience in premier restaurants, he crafts bespoke menus tailored to clients’ specific preferences. His services extend beyond culinary creations, encompassing wine pairings, service staff, custom playlists, and even post-event clean-up.

A return to his Northern roots marked a pivotal chapter in Jennings’ career. Here, he embraced high-end culinary ventures before launching his own award-winning restaurant, Grenache.

However, the onset of COVID-19 prompted a significant shift in his professional journey.

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Central to Jennings’ approach is a commitment to seasonal produce, ensuring each menu is both client-centric and reflective of the finest ingredients available. Whether it’s a milestone birthday, an anniversary, an intimate wedding, a corporate event, or a unique dining experience, Jennings brings an unparalleled level of quality and sophistication to the table.

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“Cooking great food will always be my passion, and being able to develop my love of fine dining and gastronomic experiences into a global business is something I have dreamt of my whole career. I believe in delivering exceptional service, incredible food, and creating unforgettable experiences for my guests.”

Mike Jennings, Director at The Hospitality Hut

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Chefs Gift Guide Discover The Perfect Gift For The Executive Chef Your Life In This Exclusive Guide

IO Shen knives IO Shen have a stunning range of all different kinds of knives which have been expertly folded by traditional Japanese methods. The standard cooks knife is extremely versatile and is must have for any passionate cook.

Millys Store, £165

Kitchen Aid This piece of kit is a must in any kitchen – professional or domestic. You can knead, whip, beat and mince pretty much anything in the Kitchen Aid. From bread to biscuits, meringues to mousses, once you start, it will become an integral part of any food lovers kitchen.

John Lewis, £599

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Stone Pestle & Mortar Tom Dixon presents this pestle and mortar as a part of its Stone collection, administering suave and textural elements to your carefully curated interior. This kitchenware design is crafted with Morwad marble – a variety that’s favoured for flooring thanks to its pristine purity – resulting in a contemporary profile that’s perfect for unlocking the aromatic qualities of your favourite herbs and spices

Harrods, £236

TM6 Thermomix The TM6 Thermomix is used throughout the industry in every Fine dining establishment across the globe.

This all-in-one kitchen appliance embodies versatility with over 20 different functions and modes, all in one sleek compact machine. From meal planning, to ingredient shopping, to cooking, the TM6 has your back so you can seamlessly create the perfect meal, every time.

Vorwerk, £1,500

The Grand Chef Jacket No chef is complete without their very own chef’s jacket. The Grand Chef Jacket from Bragard sets you apart from the rest.

High quality cotton, durable and the perfect fit. Short sleeves, Hand-rolled crush-resistant buttons. Underarm air vents. This jacket will make you look and feel like a professional chef.

Bragard, £165

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The Ultimate Monaco Grand Prix Experience YPI has curated exclusive hospitality packages for the 2024 Monaco Grand Prix, providing guests with exceptional views from luxury yachts and terraces. Discover VIP packages, which includes exclusive lunches with F1 drivers, paddock club access, and behind-the-scenes tours for an unparalleled Grand Prix experience

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The Monaco Grand Prix stands as a symbol of prestige and luxury, epitomising the zenith of racing glamour. The 2024 edition of this illustrious event promises to continue its storied tradition, transforming Monte Carlo’s streets into a riveting circuit from May 10th to 12th, upholding the legacy initiated in 1929.

Yachting Partners International (YPI) have curated a range of premium hospitality packages to help guests become immersed in the excitement of the Monaco Grand Prix 2024 with access to unparalleled views, from both luxury trackside yachts and panoramic terraces. YPI are also offering a special VIP package which includes intimate lunches with star drivers, paddock club passes, and behind-the-scenes access. This rare opportunity promises an unforgettable Grand Prix adventure.

From May 10th to May 12th, 2024, the Grand Prix de Monaco Historique will enchant motorsport enthusiasts with races that pit legendary cars against each other on the historic circuit of the Principality. This event not only celebrates the rich history of motorsports but also retains the allure and magic that have characterised it since its early days.

The Formula 1 Grand Prix de Monaco, overseen by the Automobile Club de Monaco, continues to be a cornerstone event in the F1 calendar, attracting the greatest names in the sport. Since William Gover-Williams’ inaugural victory in 1929, the race has been synonymous with prestige and challenge, demanding unparalleled skill and determination from its participants.

The circuit itself is a marvel of logistics and engineering, threading through the iconic locales of Monte Carlo and demanding the utmost from drivers with its notorious turns and chicanes. The track’s complexity, combined with its historical significance, makes it a crucible for the world’s finest drivers.

For spectators, the Grand Prix offers a range of vantage points, from the electric atmosphere of the grandstands to the exclusive ambiance of luxury yachts moored at Port Hercule. The Société des Bains de Mer Monte-Carlo further enhances the experience with its array of establishments providing unmatched views and gastronomic excellence.

YPI elevates the Grand Prix experience with bespoke viewing options, luxury accommodation, and travel services. In collaboration with Oracle Red Bull Racing, YPI offers an exclusive package that includes VIP hospitality and rare, behind-the-scenes access, promising an unforgettable experience for motorsport aficionados.

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Beyond the track, Monaco’s allure extends to its cultural and leisure offerings, from the legendary Casino de Monte Carlo to the vibrant nightlife epitomized by the Amber Lounge. The event’s schedule, meticulously planned around the Ascension bank holiday weekend, ensures that the Grand Prix remains a highlight on the international sporting calendar, offering both thrilling competition and a showcase of Monaco’s luxurious lifestyle.

As the Formula 1 Grand Prix de Monaco gears up for its 2024 edition, it continues to symbolise the pinnacle of motorsport excellence, blending fierce competition with the sophistication and charm of Monaco. It stands as a testament to the enduring appeal of racing and the unique allure of one of the world’s most prestigious sporting events.

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The Ultimate Chauffeur Experience The Best Luxury Cars For Discerning Executives In the realm of business elites and high-ranking executives, where luxury is a given and time is invaluable, the choice of a chauffeured vehicle speaks volumes. This carefully curated list of the top ten luxury automobiles offers more than just transportation; it promises an indulgence in unparalleled comfort, cutting-edge technology, and prestigious craftsmanship

BMW i7 The BMW i7, the brand’s flagship electric sedan, symbolises a new era of luxury. It combines BMW’s engineering prowess with eco-friendly technology to create an oasis of calm and luxury. The interior is futuristic, with features like a panoramic LED roof and a rear-seat entertainment system, offering an immersive experience for passengers. It’s an ideal choice for forwardthinking executives who value sustainability, innovation, and luxury.

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Mercedes-Benz E Class The Mercedes-Benz E-Class is more than just a car; it’s a symbol of refined executive travel. Each aspect, from its elegant exterior to its plush interior, is designed with the highest standards in mind. The cabin is a haven of tranquillity, fitted with sumptuous leather seats and advanced climate control, ensuring a comfortable and serene environment for busy executives to unwind or conduct business on the go. Its state-of-the-art safety and connectivity features make it an ideal choice for those who value security and staying connected.

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Porsche Panamera The Porsche Panamera caters to the executive who demands sportiness alongside luxury. Its dynamic handling and power offer a driving experience that’s both exhilarating and reassuring. Inside, passengers are treated to a fusion of luxury and performance, with ergonomically designed seats, advanced infotainment, and impeccable craftsmanship. It’s a car that turns every journey into a thrilling yet comfortable experience.

BMW i5 The BMW i5 is a beacon of modern, sustainable luxury. As an electrified variant of BMW’s renowned business sedan, it offers a whisper-quiet, yet powerful, performance. The interior is a sanctuary of high-tech luxury, featuring the latest in infotainment and driver-assist systems, surrounded by premium materials that exude sophistication.

It’s perfect for environmentally conscious leaders who don’t want to compromise on luxury and performance.

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Range Rover SV Carmel Edition The Range Rover SV Carmel Edition represents the pinnacle of luxury SUVs. Its ability to effortlessly transition from urban landscapes to rugged terrains, all while providing supreme comfort, is unparalleled. The interior is spacious and adorned with the finest materials, offering features like massage seats and bespoke entertainment systems, ideal for CEOs who seek luxury without boundaries.

Bentley Bentayga The Bentley Bentayga is a harmonious combination of classic elegance and contemporary performance. It offers a stately presence on the road and an interior that is a masterclass in luxury. The cabin is designed to be a peaceful retreat, with hand-stitched leather, real wood veneers, and a range of bespoke options that cater to the most discerning tastes. It’s an SUV that redefines luxury travel, providing a perfect balance of comfort and prestige.

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Rolls-Royce Cullinan The Rolls-Royce Cullinan is a masterpiece of automotive luxury. As Rolls-Royce’s first foray into the SUV market, it offers an unmatched level of refinement and comfort.

The interior is akin to a five-star hotel suite, featuring bespoke leather, exquisite wood trim, and a suite of customisable amenities. The ride quality is exceptionally smooth, living up to Rolls-Royce’s reputation for creating the ‘magic carpet ride’.

Mercedes-Maybach S-Class The Mercedes-Maybach S-Class elevates luxury to a whole new level. It combines the technological prowess of Mercedes-Benz with the opulence of Maybach, creating a luxurious sanctuary on wheels.

The spacious cabin is fitted with executive seating, high-end materials, and features like ambient lighting and noise-insulating windows, creating a serene environment perfect for business or relaxation.

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Bentley Flying Spur The Bentley Flying Spur is where high-performance meets luxury. It’s not just a car, but a statement of unrivalled craftsmanship and attention to detail. The interior offers a blend of modern technology and traditional luxury, with handcrafted materials and advanced features that provide an unmatched level of comfort and sophistication. It’s a car designed for leaders who demand the best in performance and luxury.

Rolls-Royce Phantom The Rolls-Royce Phantom stands as the epitome of luxury automobiles.

Each detail is meticulously crafted to offer an unparalleled experience of elegance and comfort. The interior is a sanctuary of peace, featuring the finest materials and state-of-the-art technology. Riding in a Phantom is more than just travel; it’s an experience in itself, symbolising a level of luxury and prestige that is unmatched.

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Rolls

Royce A bold transition to an all-electric future see a surge in sales for Rolls-Royce

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All-Electric Future

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“2023 was another extraordinary year for Rolls-Royce, with robust sales across all regions and our entire product portfolio.

The remarkable reception and demand for the Spectre are testaments to our bold, future-focused, all-electric strategy. The record level of bespoke commissions, both in volume and value, further cements our unrivalled position in the luxury sector, offering unparalleled personalisation and self-expression to our discerning clients.”

Chris Brownridge- CEO, Rolls-Royce

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Rolls-Royce Motor Cars, the esteemed 119-year-old marque, has discreetly announced its continued advancement towards an exclusively electric vehicle range by 2030. The company has experienced another recordbreaking year in sales, driven by the introduction of the all-electric Spectre model and a robust recovery in the Chinese market.

The Goodwood-headquartered enterprise, a subsidiary of BMW, revealed an incremental increase in customer deliveries in 2023, totalling 6,032 vehicles. This growth was attributed to sustained demand for its Cullinan, Ghost, and Phantom models, each offering a unique bespoke customisation through the expanding Bespoke program. The company also emphasised the significant role of its Coachbuild operation, allowing customers comprehensive involvement in the design and production of their vehicles.

North America emerged as the leading market in sales, closely followed by Greater China, which rebounded after a challenging 2022 due to delayed relaxation of pandemic restrictions. The United Kingdom continued to be the largest market in Europe for Rolls-Royce.

In a strategic move, the company ceased production of the Wraith and Dawn models in 2023, shifting focus to the Spectre. The inaugural all-electric cars commenced shipping in the autumn, marking a significant milestone towards the company’s 2030 objective of an all-electric portfolio. This ambition is further supported by the recruitment of an additional 180 staff members and plans for an expansion of its Goodwood facilities.

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Mercedes-Benz Unveils NextGen MBUX Virtual Assistant Mercedes-Benz is setting a new benchmark in automotive excellence with the unveiling of its MBUX Virtual Assistant. This ground-breaking system redefines the relationship between driver and vehicle, merging sophisticated generative AI with intuitive design to offer an unprecedented level of personalised interaction

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Mercedes-Benz stands at the forefront of automotive innovation with the introduction of its latest advancement, the MBUX Virtual Assistant.

This development heralds a new chapter in automotive user interfaces, delivering a highly personalised interaction between the driver and their vehicle through natural conversation.

Innovation at Its Core The MBUX Virtual Assistant is a cornerstone of Mercedes-Benz’s vision for an enhanced user experience, both within the vehicle and extending into the digital realm. This cutting-edge system employs sophisticated software and generative AI to facilitate

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a more intuitive and human-like interaction with the car. The assistant, which is a significant evolution from the existing ‘Hey Mercedes’ voice command, now enters a visually enriched domain powered by Unity’s high-resolution gaming graphics. Set to debut on the Mercedes-Benz Modular Architecture (MMA) platform, starting with the Concept CLA Class at CES 2024, the MBUX Virtual Assistant is designed to seamlessly integrate into the Mercedes-Benz Operating System (MB.OS), illustrating the brand’s commitment to in-house development and innovation.

Enhancing the Drive The MBUX Virtual Assistant is engineered to simplify the driving experience through proactive and intelligent support. Utilising generative AI, the system offers personalised suggestions and automations, such as morning news updates or direct meeting dial-ins if the driver is running late. This assistant is not just a technological marvel but a testament to Mercedes-Benz’s dedication to comfort, convenience, and efficiency, augmented by ambient lighting and sound system integrations for an immersive experience.

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A Symphony of Features The assistant’s design is rooted in four key traits: Natural, Predictive, Personal, and Empathetic, ensuring a comprehensive and attuned user interface. Speech recognition leverages large language models for fluid dialogues, moving beyond the transactional interactions of traditional systems to create a conversational experience that mirrors human interaction. Furthermore, the assistant’s predictive capabilities and personalisation options underscore the brand’s focus on delivering a bespoke user experience.

Visual and Navigational Brilliance MBUX Surround Navigation introduces an innovative layer of visual communication, pairing real-time situational awareness with striking 3D graphics. This feature not only enhances the driving experience but also elevates safety and convenience by providing a comprehensive overview of the vehicle’s surroundings and intended route, all rendered with unparalleled clarity and intuition.

Expanding Horizons with Third-Party Applications Mercedes-Benz continues to enrich its ecosystem with an expanding portfolio of third-party apps, elevating productivity, entertainment, and convenience within its vehicles. Noteworthy is the integration of major video conferencing tools and a partnership with Sony Pictures Entertainment for the RIDEVU video streaming service, alongside the introduction of cloud-based gaming and digital art exhibitions through MBUX Collectibles, showcasing Mercedes-Benz’s dedication to offering a diversified and rich in-car experience.

The Future is Now with Concept CLA Class The upcoming MMA platform and the Concept CLA Class not only signify Mercedes-Benz’s innovative stride but also provide a glimpse into the future of personalised automotive experiences. The integration of MB.OS and its sophisticated hardware, such as the NVIDIA high-performance chip, exemplifies the brand’s ambition to redefine the digital life of its customers, ensuring that Mercedes-Benz vehicles remain at the pinnacle of technological advancement and personalisation.

“Through advances in artificial intelligence, tomorrow’s MercedesBenz will know its driver like never before. It will enhance and complement our customers’ lives – in their cars and in other areas too. We have already made strong progress on this journey. The latest proof points on show at CES provide an exciting glimpse of what lies ahead.”

Markus Schäfer, Member of the Board of Management at Mercedes-Benz Group AG, Chief Technology Office

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New

Lap Time Record

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Ferrari

SF90 XX

Stradale

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In an extraordinary display of engineering prowess, Ferrari’s SF90 XX Stradale, a limited-series special edition, has shattered the lap record at Fiorano for road-homologated vehicles. The record-setting lap time of 1’ 17.309”, officially timed and certified by an independent specialist company, surpasses the previous best by 1.4 seconds—a record also held by the SF90 Stradale equipped with the Assetto Fiorano package. This momentous achievement was accomplished amidst the gaze of the world’s foremost automotive journalists during the car’s International Media Test Drive event.

The SF90 XX Stradale, which boasts an impressive 1030-cv power output, was equipped for its record-breaking lap with state-of-the-art carbon-fibre wheels and Michelin Cup2R tyres. Under the skilled guidance of Raffaele de Simone, Ferrari’s Head of Development Test Driving, the vehicle showcased unparalleled performance, setting a new benchmark for road-legal sports cars.

This test drive event not only highlighted the SF90 XX Stradale’s superior performance but also provided an exclusive opportunity for the attending international press to engage with the engineers responsible for the model’s development. Attendees gained insights into Ferrari’s rigorous performance test preparation procedures, witnessing first-hand the meticulous attention to detail that defines the brand.

In recognition of this landmark achievement, the SF90 XX Stradale will be prominently displayed at the Ferrari Museum in Maranello. Visitors to the museum will be treated to an exhibition corner dedicated to the vehicle, offering detailed information and insights into both the car itself and the circumstances surrounding its record-setting performance.

This event marks a significant milestone in Ferrari’s history, reaffirming the brand’s status at the forefront of automotive innovation and performance excellence. The SF90 XX Stradale’s lap record is not just a testament to the vehicle’s superior design and technology but also to Ferrari’s unwavering commitment to pushing the boundaries of what is possible in the realm of road-legal sports cars.

The Ferrari SF90 XX Stradale emerges as a marvel of automotive engineering, boasting a formidable powertrain with a V8, 90° twin-turbo engine capable of delivering a maximum power output of 797 cv at 7900 rpm and a peak torque of 804 Nm at 6250 rpm. This powerhouse is complemented by a sophisticated hybrid system, adding 233 cv through electric motors, powered by a 7.9 kWh battery, enabling an electric range of up to 25 km.

Dimensionally, the SF90 XX Stradale stands out with its length of 4850 mm, width of 2014 mm, and a modest height of 1225 mm, achieving a dry weight of 1560 kg that contributes to a low dry weight/power ratio of 1.51 kg/cv, indicative of its agility and performance prowess. Performancewise, the vehicle is nothing short of spectacular, with a top speed of 320 km/h, acceleration from 0-100 km/h in just 2.3 seconds. The integration of advanced electronic controls, including eSSC 1.0 and E4WD, further enhances its driving dynamics, ensuring unparalleled control and efficiency.

This combination of raw power, innovative hybrid technology, and cutting-edge controls solidifies the SF90 XX Stradale’s position as a pinnacle of modern supercar design.

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The Ferrari SF90 XX Stradale stands as a testament to the relentless pursuit of perfection. This masterpiece of engineering not only redefines the boundaries of performance but also marks a new era for hybrid technology in supercars. With its breathtaking blend of power, speed, and innovation, delivering an unparalleled driving experience that pushes the limits of what road-legal cars can achieve

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The Art Of Performance

TUMI McLaren X

Celebrating McLaren's 60th anniversary, the exciting collaboration with high-end luggage brand TUMI transcends the ordinary, manifesting a collection that epitomises the fusion of luxury and functionality

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In the world of luxury, the convergence of elegance and performance often heralds an exceptional creation. Such is the case with the recent collaboration between TUMI and McLaren, two titans in their respective realms, bringing forward a collection that reflects a blend of design excellence and functional precision. The venture, marking McLaren’s 60th anniversary, saw the birth of a limited edition collection under the moniker ‘Unpack Tomorrow,’ introduced as the final instalment of TUMI’s Spring 2023 campaign.

The creators behind this elegant, contemporary collection are none other than former McLaren Automotive Design Director Rob Melville and TUMI Creative Director Victor Sanz. Their combined vision has materialised into a range of business, travel, and everyday essentials, each piece meticulously designed to elevate performance in all aspects of life on the move. The ethos of the collaboration, as articulated by McLaren Automotive’s Chief Designer Goran Ozbolt, was to celebrate the illustrious 60th anniversary of McLaren and build on the core success of carbon

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fibre technology.

TUMI Creative Director Victor Sanz dubbed this venture as the “ultimate collaboration”, underscoring the innate synergy between TUMI and McLaren, two like-minded brands sharing core values of unparalleled quality, technical innovation, and design excellence.

The value of this partnership, however, transcends the tangible product, hinting at an era of collaborative innovation that might redefine luxury and performance.

The collaboration, now in its third year, continually unveils key travel and accessory pieces that are a testament to the relentless innovation that Victor Sanz and Rob Melville bring to the table. The journey of reinvention is a continual one, hinting at the broader spectrum of possibilities when visionary minds from TUMI and McLaren converge.

This collaboration, a meld of visionary design and functional aesthetics, not only commemorates a significant milestone for McLaren but also sets a high bar for future partnerships in the luxury domain. The TUMI x McLaren collection is a narrative of refined aesthetics, superior functionality, and a forward-thinking approach that resonates with the discerning clientele of today.

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Crafted for the avant-garde collector, the MP-10 Tourbillon is a testament to Hublot's relentless pursuit of innovation, setting a new standard in luxury watchmaking. A masterpiece that defies convention and re-imagines timekeeping. With a design that discards traditional dials and hands for a ground-breaking roller display and inclined tourbillon, this limited edition watch marries unparalleled sophistication with cutting-edge technology

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Hublot MP-10 Tourbillon In a remarkable display of innovation and craftsmanship, Hublot has introduced its latest Manufacture Piece, the MP-10 Tourbillon Weight Energy System, redefining the essence of horology. Stripping away traditional elements such as dials, hands, and oscillating weights, this masterpiece features a roller display, a circular power reserve, and an inclined tourbillon automatic winding mechanism powered by two linear weights, heralding a new era in watchmaking.

Hublot's unveiling of the MP-10 Tourbillon Weight Energy System marks a significant milestone.

The watch's design, characterized by rounded angles, a sleek aesthetic, and a complex sapphire crystal, encapsulates a sophisticated movement that is a testament to the seamless integration of form and function—a hallmark of the MP collections.

This piece stands at the intersection of mechanical ingenuity and aesthetic boldness, offering a reinterpretation of classic watchmaking complications. Unlike mere conceptual designs, the MP10 Tourbillon is a fully functional, practical timepiece destined for the wrists of an exclusive cadre of collectors, with a limited production run of just 50 units.

The technical prowess of the MP10 is underscored by its impressive specifications: 592 components, 5 years of research and development, and a novel inclined tourbillon, all contributing to its uniqueness. The absence of traditional

hands is compensated by four rotating displays that convey time in an intuitive vertical sequence, from hours and minutes, through a vivid power reserve indicator, to seconds displayed directly on the tourbillon cage.

Hublot's innovative approach extends to the winding system, ingeniously adapted to the MP-10's vertical orientation. Two white gold weights, mounted on a vertical axis and equipped with shock absorbers, wind the movement bidirectionally, ensuring a power reserve exceeding 48 hours. This system, alongside the watch's setting mechanism i n g e n i o u s l y integrated into the case-back, exemplifies Hublot's commitment to both aesthetic elegance and mechanical sophistication.

The watch's exterior is as meticulously crafted as its inner workings.

While the case construction remains straightforward, featuring microblasted titanium, the sapphire crystal atop is the most complex Hublot has ever introduced, showcasing inclined planes across three axes.

The accompanying rubber strap is equally refined, setting a new standard for the brand's design prowess.

With the MP-10 Tourbillon Weight Energy System, Hublot not only opens a door to the future of watchmaking but also solidifies its position as a pioneer in the industry, promising even more ground-breaking innovations in the years to come.

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Omega Unveils Seamaster Planet Ocean Dark Grey Titanium GMT

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Omega launches its latest iteration of the iconic Seamaster Planet Ocean, featuring an all-new GMT movement, titanium casing and improved power reserve The integration of titanium in classic models often brings a rejuvenated aesthetic and functional appeal.

Known for its lightweight and comfortable nature, titanium has been a choice metal in the industry for over five decades. Omega, a brand synonymous with precision and elegance, has recently launched its Omega Seamaster Planet Ocean Dark Grey Titanium GMT watch, which embodies an innovative use of titanium extending beyond the usual exterior parts to the dial and movement of the timepiece.

This new iteration of the Seamaster is distinct with its silicon nitride ceramic case and bezel, marking a pioneering move

by Omega, especially at such a large scale in watchmaking.

This ceramic composition, with a colour closely resembling titanium, is a noteworthy feature. The new release sets a stage for a captivating comparison with Rolex’s Yacht-Master in RLX Titanium, particularly after previous critiques were levelled at the RLX Titanium for its coarse surface finish.

The allure of titanium is not just in its dark metallic hue but also

in its featherweight property, which stands out significantly when contrasted against the customary stainless steel and precious metals used in watchmaking. Traditionally, the lightweight nature of titanium has been exploited for crafting the case, bezel, bracelet, and clasp. However, where Omega diverges from the norm is in its use of titanium for the movement and dial as well, replacing ceramic for the exterior, hence achieving a blend of high-tech aesthetic and reduced weight.

Belonging to a highly exclusive cadre, the Omega Seamaster Planet Ocean Dark Grey Titanium GMT watch showcases both the movement and dial fashioned from titanium, while its case and bezel are crafted from ceramic. This novel piece is expected to provide a distinct experience, reminiscent of the brand’s earlier model, the Omega Seamaster Aqua Terra Ultra Light, launched in 2019 with a titanium movement, priced just under $50,000. Highend creations by Greubel Forsey and others have also previously explored the use of titanium movement parts, underlining the prestigious league that this new Omega watch belongs to.

The heart of the Planet Ocean Dark Grey watch is the Omega 8906 Ti movement, a GMT variant of the 8900 caliber. This movement was among the pioneers to undergo the METAS-certified testing procedure, a hallmark of Omega’s Master Chronometer watches.

The black ceramic dark grey titanium used for the mainplate and bridges, accompanied by laser ablation decorative techniques, not only aligns with the thematic elegance but also boasts of resistance to magnetic fields up to 15,000 gauss. Furthermore, the bi-directional self-winding movement operates at a frequency of 3.5Hz, ensuring a 60-hour power reserve, while providing GMT and time zone functionalities.

The dial is presented in dark grey sand-blasted titanium, contrasted with black coated, polished dial furniture, ensuring legibility with large luminous surfaces and subtle orange accents.

The silicon nitride ceramic (Si3N4) used for the case and bezel harmonises with the dark tone of the grade 5 titanium employed for the dial and movement of the watch.

Although Omega has not divulged specifics regarding the choice of ceramic, the anticipation builds for a hands-on experience to discern the advantages of this ceramic over the zirconium dioxide (ZrO2) used in other models.

82 | The Executive Magazine