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LOS ANGELES LEATHER PRIDE 2016 MARCH 27 - APRIL 3, 2016

C E L E B R AT I N G T H E T I E S T H AT B I N D IN CONJUNCTION WITH

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MAGAZINE

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LOS ANGELES LEATHER PRIDE WEEK 2016 SP

Los Angeles Leather Pride 2016, taking place at various venues throughout Southern California from March 27 to April 3, brings together a unique and lucrative segment of the LGBT community.

Los Angeles is the birthplace of the contemporary gay male leather aesthetic, code of ethics and celebration of pride.

Los Angeles is the only city in the nation boasting an advocacy coalition comprising 21 social clubs, nonprofits and businesses representing LGBTQ and heterosexual leather.

The city’s unique social mix and access to idea makers and cultural promoters successfully helped the Los Angeles Leather community influence the aesthetic and ethics of other cities. If it happens in L.A. first, the nation will follow.

The relatively large number of established professionals (attorneys, physicians, business owners, etc.) who identify as part of the Los Angeles Leather community provides access to a particularly appealing demographic within the LGBT market.

LOS ANGELES GAY LEATHER KEY DEMOGRAPHIC FACTORS • Highly disposable income and purchasing power; 5 times more likely than the average LA resident to book and airline ticket, hotel or rental car online.

• Partnered households more likely to have incomes above $150,000 • Individual households more likely to have incomes above $70,000

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16 SPONSOR PRESENTATION • Established professionals (i.e. attorneys, physicians and business owners) representative of the average community member.

• Top 3 disposable income expenses are airfare, hotel and event tickets.

• 88% own or lease their own automobile.

• Dine out more than 10 times per month.

• 6 times more likely to attend a concert or live theater performance; 39% attend live theater at least monthly and 24% attend a musical performance at least once a month.

• 95% make purchase online and 81% use the internet for bank bill paying.

• Travel for pleasure more than 4 time a year often in Spring & Summer.

• Within California top destinations are Palm Springs and San Francisco.

• Outside California top destinations are Chicago, London, Berlin, Barcelona, and Amsterdam.

• Represent over 150,000 individuals in city of Los Angeles.

• Represent nearly 500,000 individuals in metropolitan area So.Cal. • Over 50% college educated.

• 80% use social networking.

• 55% meet new LGBT friends online.

• Incredibly brand loyal.

• Support brands that openly support the LGBTQ community and propensity to amass support in favor of brand campaigns.

• Highly influential and culturally disruptive, often times spotting and setting trends well ahead of mainstream curves.

• Shares in the LGBTQ audiences’ projected total buying power of $830 billion in 2015.

• Appreciates and responsive to non-niche, non-stereotypical advertising.

• Title Sponsor’s name in all tweets and facebook posts leading up to LA Leather Pride: “LA Leather Pride, Sponsored By __________.”

• Logo as title sponsor on the LA Leather Coalition website and app, over 35000 unique impressions.

• Physical banner with your logo as The Title Sponsor at all 8 LA Leather Pride events.

• Listing on Donor Pennant to be displayed at all Official Events • Verbal mention at all 8 LA Leather Pride events as The Title Sponsor.

• Swag Bag Inserts (if received prior to March 10, 2016).

• Invitation to VIP Reception.

EVENT/ PROGRAM SPONSORSHIPS

TITLE SPONSORSHIP • Logo on the cover of THE FIGHT Official LA Leather Pride Program, as The Title Sponsor of LA Leather Pride Week: distribution 25,000 copies.

• 2 Full Page Ads in THE FIGHT Official LA Leather Pride Program: distribution 25,000 copies.

• Logo Listing in THE FIGHT Official LA Leather Pride Program.

• Web banner ad—header—on THE FIGHT website during the month of March 2015. The banner will appear above THE FIGHT logo as the Official LA Leather Pride Title Sponsor. The web site, during LA Leather Pride, generates 100,000 unique impressions.

TITLE SPONSOR $20,000

PRESENTING SPONSOR • Full Page Ad in THE FIGHT Official LA Leather Pride Program: distribution 25,000 copies.

• Logo Listing in THE FIGHT Official LA Leather Pride Program.

• Web banner ad as presenting sponsor on THE FIGHT website during the month of March 2015. The web site, during LA Leather Pride, generates 100,000 unique impressions.

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LOS ANGELES LEATHER PRIDE WEEK 2016 SPONSOR PRESENTATION • Logo as gold sponsor on THE FIGHT magazine website, generates 100,000 unique impressions.

• Listing on Donor Pennant to be displayed at all Official Events.

HERO SPONSOR $3,000

DADDY SPONSOR

• Presenting Sponsor’s name in all tweets and facebook posts leading up to LA Leather Pride.

• Logo as Presenting Sponsor on the LA Leather Coalition website and app, over 35000 unique impressions.

• Physical banner with your logo as The Presenting Sponsor at an LA Leather Pride event of your choice.

• Listing on Donor Pennant to be displayed at all Official Events.

• Verbal mention at one of the LA Leather Pride events as The Presenting Sponsor.

• Swag Bag Inserts (if received prior to March 10, 2016).

• Invitation to VIP Reception.

PRESENTING SPONSOR $15,000

CHAMPION SPONSOR • Half Page Ad in THE FIGHT Official LA Leather Pride Program: distribution 25,000 copies.

• Logo Listing in THE FIGHT Official LA Leather Pride Program.

• Logo as champion sponsor on the LA Leather Coalition website and app, over 35000 unique impressions.

• Logo as champion sponsor on THE FIGHT magazine website, generates 100,000 unique impressions.

• Listing on Donor Pennant to be displayed at all Official Events.

CHAMPION SPONSOR $5,000

HERO SPONSOR • Quarter Page Ad in THE FIGHT Official LA Leather Pride Program: distribution 25,000 copies.

• Logo Listing in THE FIGHT Official LA Leather Pride Program.

• Logo as hero sponsor on the LA Leather Coalition website and app, over 35000 unique impressions.

• Eighth Page Ad in THE FIGHT Official LA Leather Pride Program: distribution 25,000 copies.

• Logo Listing in THE FIGHT Official LA Leather Pride Program.

• Logo as daddy sponsor on the LA Leather Coalition website and app, over 35000 unique impressions.

• Logo as daddy sponsor on THE FIGHT magazine website, generates 100,000 unique impressions.

• Listing on Donor Pennant to be displayed at all Official Events.

DADDY SPONSOR $1,000

GIFT BAG SPONSOR ($3,000 AND $5000 LEVELS) Gift bags are presented to our contestants, judges and other key persons for their participation and help with LALP 2016. Sponsor receives the appropriate level Sponsorship Package described above.

MERCHANDISE SPONSORS (VARIOUS LEVELS TBD) Sponsor covers the cost of one or more items of LA Leather Pride merchandise (such as t shirts or pins) for distribution to Sponsors and Donors and for sale online and at select Official Events. Merchandise Sponsors get a small logo or text image on the selected merchandise (if practicable) for the year, which will be seen, at multiple events throughout the year and beyond.

Sponsor receives the appropriate level Sponsorship package listed above depending on donation level.

SWAG BAG SPONSOR ($3000 AND $5000 LEVELS) Sponsor provides 1000 bags with logos or advertisements on the front and/or back. LA Leather Pride will fill the bags with swag from our advertisers and sponsors and provide to attendees at all LA Leather Pride Official Events until supplies run out. These bags will be seen everywhere during LA Leather Pride Week and are a great advertising opportunity. Sponsor receives the appropriate level Sponsorship package described above.

TO LEARN MORE ABOUT SPONSORSHIP OPPORTUNITIES CALL THE FIGHT MAGAZINE AT 323-297-4001.

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