The Filipino Press: December 31 - Jan 6, 2022

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MANIGONG BAGONG TAON! CELEBRATE WITH THESE TIPS

EMPOWERMENT | P2

LEADING WITH A CHAMPION MIND

SUPER KABALIKAT SAVINGS

RESILIENCE IS KEY FACTOR

COME AND ENJOY YOUR WEEKLY SAVINGS

LIFE /SPORTS | 11

FOOD| P14

San Diego’s No. 1 Source of News & Information for the Filipino Community • An Award-Winning Newspaper Since 1986 December 31, 2021 - January 6, 2022

www.thefilipinopress.com • (619) 434-1720

Duterte signs P5.024-T nat'l budget for 2022 MANILA -- President Rodrigo R. Duterte on Thursday signed into law the PHP5.024 trillion national budget for 2022, which will be used for the country’s coronavirus disease 2019 (Covid-19) pandemic response and recovery efforts in the aftermath of Typhoon Odette. He signed the 2022 national budget in a ceremony at the Rizal Hall in Malacañan Palace, which was witnessed by select members of the House of Representatives and Senate. Next year’s PHP5.024 trillion budget is significantly higher by 11.5 percent than this year’s PHP4.5 trillion national budget. According to the Department of Budget and Management (DBM), PHP6 billion out of the PHP10 billion funds pledged by Duterte for the recovery of typhoon-hit areas in Visayas and Mindanao would be sourced from the 2022 national budget. In his speech, Duterte said the passage of the 2022 national budget reaffirms the government’s strong commitment to providing “a more comfortable and productive life for each Filipino.” “This will also cement this administration’s legacy of real change for future generations guided by the three main pillars of building resiliency amidst the pandemic, sustaining the momentum towards recovery, and continuing the legacy of infrastructure development," he

President Rodrigo Roa Duterte signs the P5-trillion 2022 National budget during the signing ceremony at the Malacañan Palace on December 30, 2021 and delivers his message after signing the 2022 General Appropriations Act and the bill creating the Department of Migrant Workers and Overseas Filipinos. (MNS photo) said. Since the signing of next year’s budget coincides with Rizal Day, Duterte enjoined Filipinos to emulate his heroism and courage by “serving the country with dedication, integrity, accountability, and by doing what is right and just”

for the people. “There is no better way to serve the Filipino people than by giving them an honest, efficient, and responsive government that they deserve,” he added. He also expressed appreciation to members of Congress for

ensuring the timely ratification of the budget bill as well as efforts of government agencies, partners from civil society, and other civil servants who took part in crafting the legislation. “Indeed, the passage of the General Appropriations Act of 2022

reflects the healthy collaboration among all branches of government which is crucial to the attainment of our National Development Goals, especially during these trying times,” he said. In the same program, Duterte also signed RA 11641 known as

“An Act Creating the Department of Migrant Workers.” It was also announced that Duterte previously signed RA 11640 entitled, “An Act Extending the Availability of the 2021 Appropriations to December 31, 2022, Amending for the Purpose Section 62 of the General Provisions of Republic Act No. 11518, the General Appropriations Act of Fiscal Year 2021”. Omicron worries Meanwhile, Duterte expressed concern over the “looming” threat of the Omicron variant of Covid-19 as it is believed to be more transmissible than other strains. “It’s just a little bit worrisome but takot ako nitong Omicron because pumuputok na sa lahat ng bayan sa buong mundo (I am afraid of this Omicron because it is spreading in all nations and parts of the world),” he said. He feared that next year’s budget would again be depleted should Covid-19 cases reach alarming levels. "I’m leaving the office in a few months, natatakot lang ako yung (I am just afraid about our) response na naman natin and how it would intrude into the budget," he added. Duterte also enjoined Congress to pass laws that would help the country better cope with the prevailing health crisis. See DUTERTE on

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WINNERS ANNOUNCED IN THE 3AF 2021 CHULA VISTA CITY COUNCIL APPROVES RECOMMENDED REDISTRICTING MAP EXCELLENCE AWARDS COMPETITION Annual Competition Recognizes the Best and Brightest Work in the Asian Advertising and Marketing Industry

LOS ANGELES, CA -- The Asian American Advertising Federation (3AF) announced recently the winners of the 3AF 2021 Excellence Awards competition. The awards are bestowed annually to recognize excellence and commitment by corporate marketers and Asian American media and the best and brightest creative, public relations and digital work by agencies in the Asian American advertising and marketing industry. In the 3AF Creative Campaign of the Year category, top honor, or the Gold award for first place went to TDW+Co for their work on the 2020 Census entitled, "Shape Your Future. Start Here." Despite the external challenges and barriers caused to the nationwide count by the COVID-19 pandemic, their campaign managed to reach more than 99% of all households-including Asian--in the United States, with a 67% self-response rate and a total of 99.98% of all households responding. More importantly, the U.S. Census Bureau recently released redistricting data in August 2021, which indicated that at 35.5%, Asians are the fastestgrowing racial group in the U.S. The demonstration could not have been possible without an accurate count of the Asian American population. Second place in the creative campaign of the year award went to IW Group for their work on McDonalds (Famous Orders/BTS meal). Using the insight that "No matter how big or famous you are, everyone has a McDonald’s order,” IW Group collaborated with BTS, one of the world’s biggest musical

acts. The primary concept was to showcase the BTS meal itself, to entice younger, more discerning consumers to McDonald's, by taking core menu items (Big Mac, Quarter Pounder, Chicken McNuggets), and turning them into "curated" meals that are handpicked by celebrities and made widely available to the public for purchase for a limited time. The BTS Meal required no new food ingredients, but elegantly connected core menu items with today’s icons. Quantasy received the bronze award, or third place, for their work on Wells Fargo entitled, “We Stand With You.” During the height of the COVID-19 pandemic, as many as 90% of small Asian American businesses reported losing revenue greater than those of Black, Hispanic, or white businesses. The primary objective of the campaign was to show respect to this community's resilience and demonstrate Wells Fargo’s support for the Asian American community by connecting through compassion and championing the people and organizations making a meaningful difference. The 3AF Marketer of the Year award was presented to McDonalds. During the height of this year’s antiAsian attacks, the Golden Arches

was one of the first major brands to release a public statement and pledge a donation to combat antiAsian hate. They followed that brand action with an additional donation of $300,000 in national media inventory to air a PSA during prime dayparts on such major networks as ABC, NBC, ESPN and TNT. McDonald’s also made history by featuring Korean super group BTS and Filipina rapper Saweetie as part of their Famous Orders campaign, a general market initiative showcasing individuals who are shaping the country’s cultural narrative. Lastly, the brand celebrated key Asian holidays like Lunar New Year, Asian Pacific American Heritage Month, Mid-Autumn Festival and Diwali by collaborating with notable Asian American brands and artists like 88Rising and Amanda Phingbodhipakkiya. ADMERASIA was recognized with the 3AF 2021 PR Campaign of the Year award for their efforts on "Racism is Contagious." The agency designed and developed Racismiscontagious.com, an ongoing platform with the coalition support of media, social movements and organizations around the country, including media platform NextShark and nonprofit movement Hate Is a Virus, designed to aggregate, map, visualize and address instances of targeted hate against the Asian American community. Judges were very impressed with the campaign's results and, especially, its comprehensive nature. See 3AF on

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CHULA VISTA, CA -- On December 7, the Chula Vista City Council approved by unanimous vote the Recommended Redistricting Plan map developed and submitted by the Chula Vista Redistricting Commission. The new districts will be in place for the June 2022 primary for City Council elections in Districts 1 and 2. City councilmembers and any candidates for council office must reside in and be elected by voters who reside in the respective new Council district boundaries. In 2012, Chula Vista voters elected to create four geographic electoral districts within the City

of Chula Vista. The current Council District boundaries were approved in 2015. The Mayor and the City Attorney are elected at-large by all voters in the City. Following the Federal Decennial Census, the City’s Redistricting Commission is required to recommend, and the City Council is required to approve or disapprove, a Redistricting Plan map to adjust the boundaries of the four Council districts to take into account any population changes identified in the Census Report. As part of the 2021 redistricting process, the City’s Redistricting Commission held 19 public meetings/workshops to obtain

input on potential adjustments to the current City Council District boundaries. The Commissioners and the City’s consultant demographer considered population changes, public comments, and other required redistricting criteria, including the location of “communities of interest” (areas of the City where residents share similar social, cultural, ethnic, geographic, economic and government interests), to develop the Recommended Redistricting Plan map. Chula Vista’s new district See CHULA VISTA on

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