TITANS OF FRANCHISING
New Biz Owner Sees Pet Services Becoming as Common as Landscaping, Pool Maintenance by Rhonda Sanderson, CEO, Sanderson & Associates You could almost say it was in the cards that Cesar Jimenez and his wife, Rachael, would one day own their own petwaste removal business. Or to be more precise, it was in the mail. Because it was a little twist of fate that led the central Phoenix couple to become franchise owners with Pet Butler, which provides petwaste removal and other petrelated services to residential and commercial clients. Lawncare maintenance giant Spring-Green Enterprises acquired the company in 2017, because they saw the exact
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same trend coming. And it is here!! Prospective Pet Butler franchisees find a franchise brand with a modernized business model that offers large, protected territories that foster scalable growth and strong recurring revenue, which has helped make Pet Butler No. 1 in the “No. 2” business for thousands of clients across North America. Roughly 85 million U.S. families, or 67 percent of households, own a pet, according to the 2019-2020 National Pet Owners Survey
FEBRUARY 2022 | WWW.FRANCHISEJOURNAL.COM
conducted by the American Pet Products Association (APPA). In the U.S., pets include 90 million dogs and 94 million cats. The pet industry reached a milestone in 2020, with total sales of $103.6 billion, and is predicted to be at $230 billion by 2030. In 2019, Cesar – while still working in his previous career in real estate management – decided to start a pet-waste removal business of his own. The 35-year-old Jimenez had researched the industry and wanted to see if the business model would work. “To make a
