PET BUTLER

New Biz Owner Sees Pet Services Becoming as Common as Landscaping, Pool Maintenance

by Rhonda Sanderson, CEO, Sanderson & Associates

You could almost say it was in the cards that Cesar Jimenez and his wife, Rachael, would one day own their own petwaste removal business. Or to be more precise, it was in the mail. Because it was a little twist of fate that led the central Phoenix couple to become franchise owners with Pet Butler, which provides petwaste removal and other petrelated services to residential and commercial clients. Lawncare maintenance giant Spring-Green Enterprises acquired the company in 2017, because they saw the exact same trend coming. And it is here!!

Prospective Pet Butler franchisees find a franchise brand with a modernized business model that offers large, protected territories that foster scalable growth and strong recurring revenue, which has helped make Pet Butler No. 1 in the “No. 2” business for thousands of clients across North America. Roughly 85 million U.S. families, or 67 percent of households, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). In the U.S., pets include 90 million dogs and 94 million cats. The pet industry reached a milestone in 2020, with total sales of $103.6 billion, and is predicted to be at $230 billion by 2030.

In 2019, Cesar – while still working in his previous career in real estate management – decided to start a pet-waste removal business of his own. The 35-year-old Jimenez had researched the industry and wanted to see if the business model would work. “To make a

long story short, while running my ‘test’ operation, I received a mailer from Pet Butler that had some information on the tools they have in place to help their franchisees grow their business. Well, I called and about nine months later we owned a Pet Butler franchise,” Jimenez said.

During his five years in real estate management, Jimenez developed skill sets in a number of areas including coaching, team management, recruiting and sales. He said many are applicable to his new career as a young business owner since he and Rachael are both under 40. “But the one that most comes to mind is the ability to manage people and their expectations,” Jimenez said. “The ability to grow and develop businesses and people to reach their highest abilities.”

“I’m very excited about the possibility that the Pet Butler service model becomes as common as having a pool service or landscaper,” Jimenez said. “As people find more value for their time, our service is a perfect way to get more time back for a minimal cost.”

Cesar said that both he and Rachael are ardent animal lovers. The couple has three dogs, all over the age of 10, who they call their “golden girls” and both Cesar and Rachael are enjoying being able to impact the pet industry.

“This business helps the community, the pet owners and pets every time we service their yard,” Jimenez said. “We are excited to have such an impact locally. A huge reason for us moving forward was knowing this would be an avenue for us contributing to the pet industry.”

ABOUT PET BUTLER

Pet Butler Franchise was acquired in 2017 by Spring-Green Enterprises, the parent company of +43 years old Spring-Green Lawn Care and SGE Marketing Services. They currently have 30 franchisees located in 25 states with long term plans to open 60 more within the next 5 years. Pet Butler provides an opportunity for pet lovers to turn their passion for pets into a business. To learn more about how Pet Butler serves pets and their people, visit www.petbutler.com and connect on Facebook and LinkedIn. To inquire about a franchise call 844-777-8608 or go to www.petbutlerfranchise.com.

ABOUT THE AUTHOR

Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/