ROCKBOX

From Member to Owner:

How RockBox Fitness Changed Her Life

by Becca Brennan, Director of Branding, RockBox Fitness

Multi-unit franchise owner Shia Tolbert and her husband,

Mike, always knew that franchise ownership was in their future. Shia became a member at RockBox

Fitness in south Charlotte, NC after trying multiple other fitness studios following the birth of their youngest child. When it came time for them to look into franchising more seriously, they knew RockBox would be a perfect fit because Shia had witnessed the personal and physical transformation first hand. Shia talks about her experience with RockBox and how owning a franchise has changed her life and her family’s life in a recent interview:

Q: What drew you to RockBox Fitness as a business opportunity? A: I saw firsthand how

effective the workout was and how it changed my whole view on the fitness industry. I knew I wanted to contribute to our family,not only making a positive impact in the community, but also by creating multiple revenue streams.

Q: Have you always been interested in franchise ownership? A: Yes, [Mike and I] looked into other franchise opportunities in the past; however, we ultimately decided on RockBox Fitness because I truly believed in its model and core values.

Q: What has been your biggest takeaway from owning a RockBox studio? A: That you’ve got to love what you do, and be good at it! When you really believe in your product, it sells itself and everything else will fall into place.

Q: What makes the RockBox workout different from other boutique fitness concepts? A: The community! There is nothing like it that compares. The relationships you make, the lives you change, and those sweaty smiling faces after an intense (but fun!) workout make it worthwhile. I have never been addicted to any other workout in my life, and I have done just about every kind out there.

Q: Tell us how RockBox has helped you achieve your career/life goals. A: I always knew I wanted to make a positive impact on those around me. I never thought to merge the two things I love: fitness and helping others. There is nothing more rewarding than seeing wins every day, however small or big. Knowing you are helping others create a healthier lifestyle, and sitting in the front row of their journey, is truly an amazing feeling.

Q: What is the best piece of advice you would give a new business owner? A: Never be complacent; embrace change and be open to continue learning every single day.

After joining the RockBox franchisee community through an ownership transfer, the couple went on to develop an additional unit, and they continue to change lives across the Charlotte area! While RockBox provided an incredible opportunity for business ownership to the Tolberts, it also provided an avenue for Shia to inspire positive transformation in others, just as she experienced. If you are looking for an opportunity to experience personal and professional growth through business ownership, visit our website at https://www.rockboxfitness. com/franchise-opportunities/

THE RELATIONSHIPS YOU MAKE, THE LIVES YOU CHANGE, AND THOSE SWEATY SMILING FACES AFTER AN INTENSE (BUT FUN!) WORKOUT MAKE IT WORTHWHILE.

ABOUT THE AUTHOR

Becca Brennan is the Director of Branding for RockBox Fitness Franchise. Shortly following her graduation from the University of South Carolina with a degree in Journalism and Mass Communications, Becca found a home at RockBox Fitness and has been with the brand for 2.5 years.

CELEBRATE BLACK HISTORY MONTH

Recently ranking #182 on the Inc. 5000 with a growth rate of 2,304%, and being recognized in the TOP FIVE Franchise Consulting & Development category by Entrepreneur Magazine for the third year in a row, Franchise FastLane has quickly grown to be the #1 Franchise Sales Organization in the country! With our proven process, FastLane has inspired OVER 1,300 families and impacted OVER 3,500 communities! Hear from some of our franchisees we are celebrating during the month of February. Kevin and Linda come to MoShield with a background in the military and as human resources. Kevin has officially retired from the military as of December 1st, 2020, and will work full-time in the business. Linda will continue in her career as an HR executive. Although Kevin has had a ton of success in his military career, he is excited to own something that is his and that his family can also take part in. Kevin and Linda explored business ownership as an opportunity to control his career, income, and time. After being introduced to Mosquito Shield, they quickly went through the discovery process and felt it was a natural fit. Kevin loved the simplicity, scalability, and low start-up cost of the MoShield model, but was most impressed with the corporate team and support model compared to other franchise concepts. It was clear Mosquito Shield was a leader in the industry! Linda loved seeing the business continue to thrive, even during the COVID-19 pandemic as 100% of locations have been deemed essential business. She saw the opportunity to scale with Mosquito Shield’s concept and was awarded territory in the South Tampa area.

Gilles and Isabelle joins 4 other great franchisees in the Houston market for The Brothers That Just Do Gutters. Isabelle decided early in their franchise discovery that she not only wanted a business that could earn a solid income and help them build wealth but also help them make an impact on other people’s lives. They saw right away that The Brothers That Just Do Gutters would give them that opportunity. Gilles has more than 10 years of experience in global industrial and technology companies. His experience spans operations, engineering, sales, marketing, and strategy. He has managed multi-million dollar commercial units, ranging from a couple of million dollars to more than $100M in revenues, with direct reports. He has both US and international work experience in Latin America, the Middle East, Africa, and Southeast Asia. He is excited to take all this managerial experience and apply it to grow

Mosquito Shield felt comfortable, there is structure like the military but I also have ownership.

- Kevin Vinnett, South Tampa FL

a business of his own, with the support of his wife. Gilles and Isabelle are very ambitious and plan to build a multi-million

dollar business within 5 years. Isabelle’s career spans multiple countries in Africa as well as the States, working in multiple industries from nonprofit, to tech companies, to social entrepreneurship. She has worked mostly in marketing, business analytics, and program management, with an unwavering determination to do work that changes lives. When Isabelle isn’t working or taking care of her family, she enjoys relaxing with her photography, writing, and yoga. Gilles and Isabelle are originally from Cameroon and have known each other for 15 years, and have been married for 2. They have one daughter who is 18-months-old. What a year 2021 was for The Brothers That Just Do Gutters and Franchise Fastlane. We finished off the year awarding over 175 territories in just 7 months and anticipate awarding another 175 in 2022.

Trish and Darnell Azeez joined Premier Martial Arts in February 2020 and they will be adding TWO new schools in West Orange and Maplewood, New Jersey. Trish previously worked as a research associate before becoming a homemaker for the last five years. Her husband Darnell is a Finance Portfolio Manager in Jersey City and together they have two kids, five-year-old Aliana, and sevenyear-old D.J. Trish originally was looking at eight total brands before she decided on joining the Premier family. Her passion, drive, and very detailed personality aligned with the Premier culture.