Franchise Journal May 2021 by TheFranchiseJournal

FRANCHISE Journal LEARN How Senior Bodies are Fueling Fitness Franchises p. 16

THE SCOOP Awat's Open Air Fitness p. 70

MAY 2021 FranchiseJournal.com

THE FUTURE of

FITNESS FRANCHISING RockBox Fitness innovating in

franchise development strategy within boutique fitness space p. 74

SK • CE IL FI O R •R P A

HOW TO Dream Big, Raise More with Fundraising University. p. 62

FITNESS EDITION

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Cobb Galleria

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WASHINGTON DC Dulles Expo Center

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contents

MAY 2021

SQUEEZE THE FEELGOOD REVOLUTION

16 Senior Bodies are Fueling Demand for

Fitness Franchises By Seth Lederman

20 The Fitness Industry Is Thriving

By Bill McKee

24 Fitness Focused On The Booming 55+ Age

Demographic By Eddie Rodriguez

28 SQUEEZE How Squeeze is Committed to Scaling The Feel-Good Revolution Nationwide By Brittany Driscoll

32 APEX NETWORK Q&A Five Things To Consider When Buying A Physical Therapy Franchise

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

40 36 TINT WORLD® Lessons Learned: How Tint World® Navigated Its Way to Success During the COVID-19 Pandemic By Charles Bonfiglio

40 PAUL DAVIS Q&A

Q&A With Jacqueline Fairfax Of Paul Davis By Rhonda Sanderson

44 MEDI-WEIGHTLOSS® Are You Looking For An Exciting And Dynamic Opportunity?

48 NATIVE CEUTICALS

CBD Proves to Be Pandemic- Resilient

TWO MAIDS & A MOP Residential Cleaning

56 56 “I Wish I’d Known About this When I Was

an Athlete!” By Charlie Graves

62 FUNDRAISING UNIVERSITY

Dream Big, Raise More.

66 iFRANCHISE GROUP Should You Franchise Your Fitness Business? By Mark C. Siebert

70 AWATFIT

Open Air Fitness is the First of its Kind! By John Ovens

COVER STORY Fighting For The Future Of Fitness: Rockbox Fitness Innovating For Post-Pandemic Expansion

92 ANODYNE PAIN & WELLNESS SOLUTIONS Fully Integrated Medical Facilities Are On the Rise in a Post-COVID World By Camantha Magoon

96 STAFFING FITNESS Q&A Why Franchisees & Franchisors Should Connect with Staffing Fitness By Rick Morgin 102 SPENGA Spinning its Way Across the United States with over 300 Studios Awarded By Roger McGreal

106 BODYBAR Q&A A New Pilates Boutique Fitness Brand with a Competitive Advantage By Bill Stark

80 D1

112 The Franchisee Experience:

Nashville-Based D1 Training Sees Growth Amid Pandemic

84 THE BARRE CODE

116 THE EXERCISE COACH

After Ten Years And Two Recessions, The Barre Code Empowers Members And New Franchisees By Shelley Blaszak

88 AMERICA'S SWIMMING POOL COMPANY

The RockBox Atlanta Story By Jon Ostenson

Strength Changes Everything By Jesse Hudson

122 From Parking Lot Startup To Big Business Opportunity: Burn Boot Camp By Scott Milas

America’s Swimming Pool Co. Preps The Nation For Summer Fun

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NOTES

Only 35-44% of adults 75 years or older are physically active, and 28-34% of adults ages 65-74 are physically active.

o way back in time to elementary school gym class. Remember the tests you would take to qualify for the President’s Council on Fitness? That badge seemed like such a big deal. As if the President of The United States was going to be told that you did your 8 pullups. As time went on, perhaps fitness took a back seat to work. In fact less than 5% of adults participate in 30 minutes of physical activity each day; only one in three adults receive the recommended amount of physical activity each week. Only 35 – 44% of adults 75 years or older are physically active, and 28-34% of adults ages 65-74 are physically active. Fitness is life and with the pandemic slowdown over the past year, many gyms were closed or operating at limited capacity. Home based workout regimens like Peloton skyrocketed in popularity and fitness entrepreneurs understood early on that the pandemic accelerated digital fitness, and by quickly pivoting to online workouts, many gyms have survived and thrived. Our cover story on RockBox Fitness certainly fits this ethos. As a premier boutique fitness concept merging “Fight Club with Night Club” it provides a fun community oriented workout that helps members lose weight, get fit and change their life. As with all boutique fitness it is an experience; training in a small group setting with everyone in the community feeling accomplished after. Unlike the traditional gym model, members are a part of something that’s about more than exercise alone.

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

With a strong online presence in the workout space and CEO April Fisk’s visionary leadership, RockBox grew spectacularly during the pandemic. She brings a wealth of experience to RockBox, including serving as VP of Operations for Orangetheory fitness and helping build the 24-hour fitness brand, Snap Fitness. “RockBox is poised to be the preeminent global fitness brand,” Fisk says. The former college athlete and volleyball coach knows exactly what she is looking for in a franchise partner. The successful RockBox owner has: • Strong sales experience • Business acumen • Management experience • Strong leadership skills • Community- and family-oriented • Outgoing, with great people skills • Health conscious Ability to follow and execute a process As we come out of the pandemic and warmer weather starts shining across our country, take a few moments to think about how you want to tone up for the summer. Visiting one of the great fitness locations that are highlighted in this month’s edition is a great way to start!

Nick Neonakis

Editor, Franchise Journal

FOUNDER

NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis DIGITAL DIRECTOR

Abel Beyene ART DIRECTOR

Marty Greenbaum

EXECUTIVE EDITOR Chantae Arrington

SENIOR DESIGNER Patrick Elsner

MANAGING EDITOR Brenda Lesch

VIDEO PRODUCER Matt Panepinto

DEPUTY EDITOR Faizun Kamal

CONTRIBUTORS Shelley Blaszak Charles Bonfiglio Brittany Driscoll Charlie Graves Jesse Hudson Seth Lederman Camantha Magoon Roger McGreal Bill McKee Scott Milas Rick Morgin Jon Ostenson John Ovens Eddie Rodriguez Rhonda Sanderson Mark C. Siebert Bill Stark

SENIOR EDITOR Bill Polk ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Abel Beyene ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

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HEALTH & FITNESS EDITION

FORGET SUMMER BODIES

Senior Bodies are Fueling Demand for Fitness Franchises by Seth Lederman, Consultant, The Franchise Consulting Company The world had never seen anything like it. Following World War II, there was a noticeable increase in births that first became apparent in 1946. Over the next 18 years, the babies kept coming and created a shockwave of change that is still ongoing. The socalled baby boom generation has shifted thinking and behaviors in multiple ways worldwide throughout their lives. As this group ages into the 65 and over group, their influence has not slowed.

Baby boomers will live longer than previous generations. In fact, a 65-year-old today can expect to live almost three

years longer than someone of the same age 40 years ago. That’s an average life expectancy of 84.3 years. BABY BOOMERS ARE AGING IN LARGE NUMBERS Born between 1946 and 1964, the baby boom generation totals almost 75 million individuals. The first of this age group turned 65 in 2011, and, since that time, the 65-and-older population has grown dramatically. According to the U.S. Census, this age group increased by a third in the past decade. Between 2018 and 2019, the number of boomers 65 or older grew another 3.2%. This increase in those 65 and up will continue in the 2030s, and it comes out to nearly seven baby boomers turning

“AGE IS INEVITABLE. AGING ISN'T.” — MARV LEVY 65 every minute, based on AARP’s figures. THE SENIOR POPULATION AND FITNESS TRENDS As boomers continue to redefine aging in America, healthy living is one of their focuses as they strive to live longer and healthier lives as seniors. Surprisingly to some, boomers regularly use fitness facilities. Even more interesting, they use fitness centers more frequently than younger generations. Boomers, on average, visit a fitness facility 131 times over the course of the year (approximately 11 times per month), according to the International Health, Racquet & Sportsclub Association (IHRSA). To cope with the natural changes that come with age, many baby boomers will be turning to more balanced workouts and focusing more on strength and flexibility. Boomers need to view exercise and fitness as proactive measures to keep them healthy rather than reactive. The goal is to achieve vital and satisfying lives even as they age into their 70s, 80s, and beyond. A lot is riding on this generation’s ability to stay healthy and stay active. Many boomers — up to 65% — plan to keep working after they turn 65. While those plans may change, the motivation to defy

normal expectations of aging is clear. Some may be hoping to continue to help support their children, and others may not feel they’ve saved enough for retirement, while others may simply think that retiring isn’t cool and doesn’t fit with their self-image. Regardless of their reasons, many boomers will need to find ways to stay active to continue in the workforce. DEMAND BY SENIOR MARKET ADDRESSED BY FITNESS FRANCHISES For a long time, people associated anyone over 65 as being of retirement age. Even with today’s startup culture, the thinking often connects the younger millennial generation to the idea of entrepreneurship. The reality, however, is far different. Almost half — 45% — of baby boomers describe themselves as entrepreneurs. And seniors are twice as likely as millennials to start a new business. All of that makes The Exercise Coach an excellent opportunity for baby boomers who want to ensure a more lucrative future as a franchise business owner. The Exercise Coach franchise offers many innovative and unique advantages for this generation that have actively reimagined what it means to age. For too long, the wellness industry has focused on the younger generations, leaving boomers,

the youngest of whom is just turning 55, underserved. In fact, with the health and fitness industry exceeding $96 billion in revenue in 2019 alone, the potential for this market is impressive. The Exercise Coach is a great way to tap into this generation’s quest to live longer and healthier lives, especially as its members continue to age into the senior population. Exploring this potential market now sets up interested entrepreneurs for exponential growth. Baby boomers have spent a lifetime defying expectations and shifting ideas on how they will live life. Why should their approach to aging and staying fit be any different? While not all boomers are interested in pursuing a second act, for those that are, a fitness franchise geared toward their peer group may be the perfect opportunity — one that gives them a way to not only change their direction but to motivate and encourage their fellow boomers to live their best life. ABOUT THE AUTHOR Seth Lederman, a Franchise Acquisition and Development Specialist, is a Multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his own business enterprises. He is a frequent contributing author to The Franchise Journal and is on the exclusive Forbes Business Council. Contact him at 312-307-1297 or at seth@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

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2021 LIVE EXPOS! MIAMI

TAMPA

Miami Airport Convention Center March 13-14, 2021

Tampa Convention Center April 24-25, 2021

ATL ANTA

WASHINGTON D.C.

Henry B. Gonzalez Conv. Ctr. May 1-2, 2021

Cobb Galleria May 15-16, 2021

Dulles Expo Center September 18-19, 2021

ORLANDO

HOUSTON

DALLAS

SAN ANTONIO

Orange County Conv. Ctr. October 9-10, 2021

Stafford Center October 16-17, 2021

Irving Convention Center November 6-7, 2021

HEALTH & FITNESS EDITION has transformed over the course of the pandemic here. I will also discuss why you need to open yourself to this great franchising business opportunity!

The Fitness Industry

IS THRIVING by Bill McKee, Consultant, The Franchise Consulting Company While many industries have taken an extremely hard hit financially during the pandemic, the franchised fitness industry has not been as negatively impacted by Covid-19 in many states. As we begin to return to normal, the fitness industry has never been stronger. Fitness centers, outlets, and other related fitness businesses are projected to grow

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

dramatically over the next year. So, now may be the perfect time to invest in a fitness franchise, especially if you are looking to make a career change. And, with summer just around the corner, this is the perfect business opportunity. So, I will talk more about how the fitness industry

WHY EXACTLY IS THE FITNESS INDUSTRY NOW THRIVING? With more people stuck at home because of the pandemic, and with an increased concern for public health, fitness and health has become the focus of many people’s lives. Fitness activities can easily be done in your home. And many different fitness products and services were used during quarantine. Many franchised fitness centers adapted quite well during the worst of the pandemic last year. This has generated significant interest in the fitness industry. Many large group activities had to be abandoned last year. As a result, we have all had to turn to other means of entertainment and exercise. Many franchises developed home exercise routines to cope with the restrictions. But now that we can see the light at the end of the tunnel, we have a pent-up demand for healthy options such as gym memberships or other specialized fitness memberships, people are ready to get out of the house and start getting healthy again. Fitness franchises and gyms have really upped their game and adapted to health regulations. It is extremely important that people stay active, and it is important for not only our physical but

also our mental well-being. And this shows as people are signing up by the groves for gym memberships and all types of fitness memberships. With people stuck in their homes, it was only a matter of time before fitness brands and services became ever more popular. More people are interested in ordering fitness apparel, work out related clothes, fitness devices, and involving themselves with numerous fitness activities than ever! A GREAT SUMMER BUSINESS OPPORTUNITY FOR FRANCHISE OWNERS! As regulations lift, interest in the fitness sector is projected to keep growing. In other words, now is the perfect time to invest in a franchise opportunity in the fitness industry. And, with May almost here, and summer soon to follow, you can really improve your chances of successful business ownership. In fact, Summer is an ideal time to open a franchise fitness business. Everyone wants to get fit and lose some weight during this time of the year, especially if they are going to be active or go on a summer vacation. And, with the introduction of vaccines, more people will be traveling this year to summer locations and they will be going out and about to show off their summer gains. So, you do not want to miss out on this chance. Franchise fitness centers are doing especially well as we return to normalcy. Rules and regulations are much more easily developed and passed

on and created for business owners, this has led to efficient changes in the ways fitness centers are run. You want to jump on this opportunity to own a profitable business as soon as you can. Think of it this way, franchise businesses are easier to run and give you the freedom to really live your life. There is much less risk, and you are guided and given a proven business plan to follow. With a franchise, you are given all the tools for success. You are given extensive training in every aspect of the business by the franchisor and have a solid business model to follow with additional support given along the way. You have the brand recognition of an

already established business, as well as the guidance and education to run a highly successful business. Whether it is yoga or cycling or kickboxing or rowing or Pilates or running or swimming or weightlifting, or more … the fitness franchise opportunities abound. ABOUT THE AUTHOR Bill McKee has been a business owner since 1993 and built several successful businesses. He has a fascination for understanding different business models and really enjoys helping people. For those reasons, he has been a franchise consultant since 2007 and has helped well over a hundred people to be awarded franchises. If you are interested to see what is available in your area, contact Bill at (972) 767-8433 or Bill@ TheFranchiseConsultingCompany.com.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

HEALTH & FITNESS EDITION

Fitness Focused On The Booming 55+ Age Demographic by Eddie Rodriguez, Consultant, The Franchise Consulting Company Gyms and exercise facilities often overlook the 55 and older demographic. This same age group is also the wealthiest and has the most unrestrained time to spend on fitness! Doctors are also discussing the importance of exercising and eating a healthy diet with this age group. This is the fastestgrowing age group, with an expected 65.9 million people by 2025.

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

The CDC reports adults age 50 and up need to become and stay physically active. Over ¼ of this age group are physically inactive. Physical activity can reduce the risk of moderate or severe functional limitations in mid-life and older adults. It also reduces the risk of premature death and supports positive mental health and healthy aging. Non-institutionalized adults age 50 and up spend

$860 billion annually on health care. Four in five of the most costly, chronic conditions in this age group can be prevented or managed with physical activity. A great franchise targeting this demographic is The Exercise Coach. It is a lowcost, simple and profitable franchise. This is a boutique fitness concept that offers

THERE IS NO FITNESS EXPERIENCE REQUIRED TO PURCHASE AN EXERCISE COACH FRANCHISE. personal, one on one training and is appealing to people over 50. It is also attractive to folks who need to become more fit yet have resisted joining a traditional gym or haven’t enjoyed a past gym experience. The founder of the Exercise Coach's focus from the beginning was to develop a way to offer an intense workout of shorter duration that produced results through high intensity yet safe and approachable regimen. The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just two twenty-minute workouts a week. The workouts occur on a scheduled basis in a semiprivate setting, where the members work directly with their "exercise coach." The workout uses specialized equipment that includes five machines manufactured by The Exercise Coach’s sister company, three cardio machines that utilize a technology the franchise developed, and three other pieces of equipment. All of the workouts revolve around the specialized use of this equipment. The Exerbotics intelligence platform in the equipment tracks each workout and stores clients' data safely and securely. The franchise owner is responsible for hiring Exercise Coaches, overseeing administration and operations, ensuring customer services, and tracking key performance

indicators (KPIs). The owner is also responsible for sales and marketing, including social media, direct mail, and following up with inquiries. The franchisor systems for daily studio management, staff management, sales, and retention, how to sell, tracking business metrics, managing marketing, and financial systems, and more. There is no fitness experience required to purchase an Exercise Coach franchise. The franchisee can either be the on-site operator or choose an Executive, semi-absentee model. They also must be comfortable with managing people, have a strong customer service orientation, and enjoy impacting the lives of the people they serve. Notably, there needs to be a commitment to manage the marketing that helps drive awareness and bring in customers.

FEATURES OF THE EXERCISE COACH • Two Size Models available: Studio and Suite • Low Initial Investment for Fitness Concept • A low number of clients needed to break-even • Small Staffing Requirements (2-4 FTE) • Proprietary Fitness Technology • Lifestyle Opportunity: 74% Multi-Unit Ownership • Membership Based = Recurring Revenue • Target Market Focus of 50+ Consumers – Highly Differentiated • Simple and Effective marketing plan! ABOUT THE AUTHOR Eddie Rodriguez is a serial entrepreneur who has built multiple successful businesses and has been a franchise consultant for 12 years. Contact Eddie at 305-460-9925 or eddie@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

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HEALTH & FITNESS EDITION

How Squeeze is Committed to Scaling The Feel-Good Revolution Nationwide by Brittany Driscoll, Co-Founder and CEO of Squeeze

Squeeze is the brainchild of Alli Webb and Michael Landau, two visionary entrepreneurs who revolutionized the beauty industry when they founded Drybar 10 years ago. Over the last decade, Drybar scaled to over 150 locations, employed over 3,000 stylists nationwide, and generated over $100 million in annual revenue. With the success of Drybar, Alli & Michael identified a similar opportunity in the massage industry. Consumers had limited choices: expensive high-end luxury spas or discount chains with subpar experiences. After running marketing for Drybar for four years and being an avid massage-goer myself, I loved the idea of building another feel-good brand. So, we

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

partnered up to create a way better massage experience. We opened our first Squeeze location in March of 2019 in Los Angeles, CA. Within our first 11 months of operations, we generated more than $1.5 million in revenue and had nearly 1,000 monthly paying members. With our proven success at Drybar and now Squeeze, alongside our passion to support entrepreneurs across the country, we knew we were ready to begin franchising. Over 50 million Americans get massages each year, making it a $15.9 billion industry and rapidly growing. This past year has encouraged 80% of U.S adults to prioritize their self-care post-pandemic. There is pentup demand for services within the wellness space, and we’re seeing it in the sheer number of bookings Squeeze has had since reopening our Studio City location in February 2021, after almost a year of temporary closure. WHAT MAKES SQUEEZE DIFFERENT One of our core differentiators is our revolutionary use of

technology. Our proprietary app allows guests to seamlessly book, pay, set personalized preferences, tip, rate, review, and even become a member. By eliminating all of the awkward interactions and long wait times, our guests simply walk in and float out. Internally, we have a custombuilt CRM and scheduling system, a shop communication and task management platform, as well as centralized support for both franchisees and their guests to make everyone's job easy, peasy, Squeeze-y.

With the experience and proven leadership from the founders of Drybar, who serve as Co-Founders and advisors, we’ve been able to create a feel-good culture for both our guests and therapists with more than 15,000 5-star reviews, a net promoter score of 82, and 96% of therapists recommending Squeeze as a great place to work. Unlike other massage concepts, Squeeze's membership-first business model requires no sales team or headache. Guests can purchase a membership with the click of a button which is already built into the in-app booking flow and proving to generate nearly 50% of annual unit revenue. For every Squeeze membership sold, our partnership with Canine Companions for Independence provides a day of canine support to a person

with a disability, so we, and our guests, can do-good while feeling-good. TAKING THE POWER OF MASSAGE NATIONWIDE By the end of this year, we anticipate having more than 30 franchise units in development and over 300 by 2026. I am beyond excited to be entering this next phase of growth for Squeeze and to have the ability to team up with franchise partners who are just as passionate as I am about putting people first. We look forward to improving the lives of our guests through the power of massage in cities across the country like Denver and Salt Lake City in the mountain west; Nashville and Atlanta in the south; Houston and Dallas, Texas; Phoenix; Chicago; and various cities across Florida including Jacksonville, Fort Lauderdale,

Miami, St. Petersburg, Tampa, and Palm Beach. Joining The Feel-Good Revolution We’re actively seeking candidates who have a strong business acumen, the ability to manage a team, are connected to their community and have an interest in health and wellness to expand with us in attractive key markets across the country. To learn more about joining The Feel-Good Revolution with Squeeze, visit squeezemassage.com/ franchising or reach out to schedule an intro call. ABOUT THE AUTHOR Brittany Driscoll is the co-founder and CEO of Squeeze. In 2017, Brittany, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality by stepping into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

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HEALTH & FITNESS EDITION

Five Things To Consider When Buying A Physical Therapy Franchise Q&A With Jason Baxter, DHSc, OTR/L, Director Of Franchise Operations, Apexnetwork Physical Therapy We sat down with Dr. Jason Baxter to pick his brain on the 5 most common questions potential franchisees ask when considering opening their own ApexNetwork Physical Therapy franchise. Jason has helped open and onboard over 90 physical therapy clinics in 13 different states.

1: Do you have to have a medical background to open a franchise? Great question! You do not have to be a physical therapist, nor do you have to have a background in the medical field to open a franchise. We have several successful f ranchise owners who have no previous medical experience. Saying that, it does help to have connections

with physical therapists or the medical community. However, for those that do not, ApexNetwork Physical Therapy can work with the owner to help guide them in cultivating connections and in methods to develop a strong referral stream.

2: Should I do this alone? Should I have an operational or financial partner? Going out on your own can be scary. When operating a physical therapy business, an owner needs to understand patient care, billing, payroll, insurance company contracting, operational metrics and marketing. It is almost impossible to be proficient at all these things. For these reasons, I recommend having some type of partner, not only to share in the risk and workload, but also as someone to ask questions, bounce ideas off, and maintain accountability, but it is not necessary. However, keep in mind, new franchisees attend 32

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

APEXNETWORK PHYSICAL THERAPY CAN WORK WITH THE OWNER TO HELP GUIDE THEM IN CULTIVATING CONNECTIONS AND IN METHODS TO DEVELOP A STRONG REFERRAL STREAM. our national training program and have ongoing access to the expertise of our corporate team to rely on as well.

3: Where should I put my

clinic and what space is necessary? As they say, location, location, location. Finding a great location takes some work. Take a look at the population and medical demographics of the area you are considering. Also, note the competition, visibility and access to your space. New buildings are great options, but remember they come with a higher price tag that may not be worth it in the long run. When you are considering your layout, give thought to the services you want to provide, how you envision typical patient flow through the clinic, and what amenities you want to provide for your staff. And, as always, ApexNetwork is here to help.

4: How will I get patients and referrals? New patients come from three primary sources: 1. The reputation and relationships of the therapists. 2. Networking and direct marketing with potential referral sources. 3. Direct marketing to consumers through print and digital media. The third source is probably

the most important because digital reaches the most people at the best price point.

5: How should I finance my clinic, and what other cost should I project in the first few months? Potential franchisees often ask the same question, should I use my own money, or should I use someone else’s? To best answer this, you need to first take some time to determine your start-up and ongoing costs. Consider these questions to guide your thinking. 1. How much is the space buildout going to cost and is the landlord willing to help out? 2. What equipment do I want to have in my clinic? 3. What is the cost of my practice management system (EMR)? 4. How much are the wages of my staff? 5. What will my ongoing monthly costs be? 6. How much cash should I have in reserve to keep the clinic afloat before payments from patients and insurance companies come into the practice? Oftentimes, putting this cost down on paper in the form of a financial pro forma statement can help you get an idea of what your business looks like on paper. A financial

pro forma statement is a document that is based on certain assumptions and projections of what your costs and revenues will be for a specified period of time. We recommend looking at a twoyear period. Once you have this information together, then you can decide how best to fund your venture. ApexNetwork has the answers and the expertise to assist you when considering starting your own f ranchise. Our model is tried, tested, and proven to help you create the successful business you have always dreamed of opening.

For More Information, email franchise@apexnetworkpt. com, call 314.312.0129 or visit ApexNetworkFranchise.com to learn more.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

Start your own physical therapy clinic!

Your Passion. Your Patients. Your Profits.

OPERATIONS

ADVERTISING

MARKETING

• Increased Revenue, Profitability • Proven Marketing Strategies • Enhance Business Operations • National Brand Strength • Improved Patient Experience

BILLING + COLLECTIONS

CLINICAL ENHANCEMENT

EMPLOYEE MANAGEMENT

• Superior Outcomes and Quality Care

We are here to support your business, not run it. Every aspect is designed to help you run a successful practice and deliver the best quality of care to your patients. APEXNETWORKFRANCHISE.COM 314-312-0129 | Franchise@ApexNetworkPT.com

FINDING THE FINDING THE RIGHT BUSINESS RIGHT BUSINESS OPPORTUNITY OPPORTUNITY HAS BEEN HAS NEVER NEVER BEEN EASIER. EASIER.

SpeeDee is a leading franchiser with over 40 years of experience in the automotive maintenance, service and repair industry—helping guide franchisees in all aspects of business through unparalleled support: • Site Selection & Negotiation • Marketing & Advertising • Field Staff Consultation • Third-Party Financing • Training (Initial, Ongoing and • Business Management & Accounting In-Store)

SPEEDEEOILFRANCHISE.COM Jeff Powell Sr. Director of Franchise Recruitment 1-800-364-0352 jpowell@fullspeedautomotive.com

SpeeDee Worldwide, LLC 5575 DTC Parkway, Suite 100 Greenwood Village, CO 80111

2020, 2021 TOP 500 FRANCHISE LIST!

COVID-19 GUIDANCE

Lessons Learned:

How Tint World Navigated Its Way to Success During the COVID-19 Pandemic ®

by Charles Bonf iglio, CEO, Tint World

hen the pandemic began developing in March of 2020, there was a lot of uncertainty at the onset. No one knew what the future would bring as businesses began closing their doors due to restrictions being put in place. With customers reluctant to make retail purchases, businesses had to develop a new approach to gain trust and encourage patronage. Despite this challenging environment, Tint World® locations were able to remain open as essential businesses, achieving greater growth in part to the customer connections established in their local communities. In times of uncertainty, it’s important to ensure survival and growth by identifying areas of opportunity and leaning on core strengths of the business. REVIEWING YOUR BUSINESS MODEL In order to ensure the ongoing success of your business, it’s imperative to review your

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business model often. During the onset of the pandemic, one of our immediate action steps was reviewing each franchise location’s operations. We confirmed they were each in compliance with their local city/state mandates, following best practices recommended by the CDC, and operating their businesses efficiently. The next step in this approach was to communicate these efforts to our customers, letting them know our stores were safe to visit, while earning their trust and confidence. FOCUSING ON THE PEOPLE Although we were able to achieve record success in 2020, one of our biggest takeaways was remembering how important it is to keep our core focus on our customers, while being aware of the mindsets of our HQ staff and franchisees.

We took the opportunity to consult with everyone in our organization, ensuring we were all on the same page and striving together towards our overall goals of success and growth. It’s also important to understand that people respond to crises in unique ways – and as a result, we frequently recalibrated our approach to stay on-track. While focusing on our communications both internally and externally, we were able to keep our HQ staff and our franchisees aligned on our future and continued growth, while providing the resources and support needed to get there. SOCIAL MEDIA STRATEGY We have all seen or heard about the brands that “hit the mark” in terms of the

WITH SO MANY PEOPLE WORKING FROM HOME – AND LIKELY SPENDING MORE TIME ON SOCIAL MEDIA AS A RESULT, TURNING TO THESE PLATFORMS TO PROMOTE OUR BRAND AWARENESS WAS AN EASY DECISION.

campaigns they rolled out during the pandemic. On the other hand, there were also some brands that were perceived as “tone-deaf” or “disconnected” with their customer base. With a desire to stay in the former category, it was important for us to hit that “sweet spot”, balancing the touting of our achievements, with compassion for others. Tint World® was proud to report that no location permanently closed their doors throughout 2020. Operating as an essential business not only allowed us to provide critical services to the front-line, it also permitted us to engage with our local customer base in new ways. Leveraging our classification as an essential business, we wanted to ensure our customers knew we were going above and beyond to stay in compliance with local city/state mandates and follow

best practices recommended by the CDC. With so many people working from home—and likely spending more time on social media as a result, turning to these platforms to promote our brand awareness was an easy decision. We then developed several campaigns focused on establishing consumer confidence and promoting our new partnerships with leading vendors in the sterilization industry. We even created a video to promote a new antimicrobial product for vehicles that offers extra reassurance to customers and pushed it on all our social media platforms. This antimicrobial product, BioPledge, is an industryleading disinfectant that is sprayed on the inside and outside of cars that forms a protective shield that limits the growth of harmful microbes for up to 30 days.

The campaign was a success as more and more people visited our franchise locations. As a result, we experienced a 20% growth for the company with some franchisees looking toward expansion into new territories. After seeing how well we did in 2020, we’re looking to double our growth in 2021, while making great strides towards our goal of 300 locations by 2025.

ABOUT THE AUTHOR Charles Bonfiglio is president and CEO of Tint World®, an award-winning franchise provider of automotive, residential, commercial and marine window tinting and security film services. With Automotive Styling Centers™ in the U.S. and abroad, each franchise location houses approximately 20 profit centers, ranging from in-store accessory installations, to off-site sales and installation of residential, commercial and marine window tinting and security films. To find out more, please visit www.TintWorld.com and TintWorldFranchise.com.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

TURN YOUR PASSION INTO RESULTS BECOME A PART OF ONE OF THE HOTTEST BRANDS IN THE FITNESS INDUSTRY

states & expanding

70+

locations

structured to generate

SALES

STRONG item 19

HIGH

customer retention

Investment Range: $203,200 - $448,100

4 SBA Approved

4 Veteran Discount

4 Low Overhead

For franchising information contact: rockboxfitness@frandev.co • 704.659.1816

Q&A

Q&A With Jacqueline Fairfax Of Paul Davis by Rhonda Sanderson, CEO, Sanderson & Associates and ultimately sold 21 new territories and assisted with three resales! Our territories are larger than our competitors’. Our average territories contain 500K-800K people.

Jacqueline Fairfax Rhonda: Jacqueline how long have you been with Paul Davis Restoration and what is your role there? Jacqueline: I’ve been with Paul Davis since 1998. I moved into Franchise Development with them in 2003. I am currently the Assistant V.P. of Franchise Development. Rhonda: Since beginning this expansion push last year what has been accomplished? Jacqueline: We set a goal of selling 20 new franchise territories early in 2020, prior to the pandemic. We didn’t back down from that goal even during COVID-19

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Rhonda: That’s amazing! But this IS the right business to be in now and in the future. What types of new franchisees came aboard in 2020? Are you seeing any profile changes or additions to what Paul Davis was used to in the past? Jacqueline: We had a diverse group of franchisees join us last year. Most are prior corporate leaders and prior business owners. We used to focus on and sell to people from the construction industry, but about five years ago we broadened our focus to include business leaders and we’re glad we did! Our new offices do $1.2M in sales in their first year, $3M in their second year and $5M in their third year! Our average office that has been open for over two years brings in revenues about four times larger than our competition. We’re proud of that! Our forte is in helping to develop LARGE restoration companies.

Rhonda: How do you think the pandemic affected sales of new franchises? Do you think it woke some people up to a new changing world that may not have thought about the restoration industry before it? Jacqueline: Being an essential service helped us thrive in 2020, when others were fighting to survive. We never shut down. In fact, we helped several other businesses open back up and some even stay open (like Costco, one of our national accounts) by applying disinfectant when COVID cases were identified. People interested in buying businesses were seeking the security of essential businesses in 2020 and that has carried over into 2021. Rhonda: Can you share some future plans and territories that are still open? Jacqueline: We will sell at least another 20 franchises in 2021 and are off to a good start! We are still looking to fill some important markets like Boston,

MEET THE PAUL DAVIS CLASS OF 2020 Laura Langille

Brian Thomas

Jim Lombard

Brian Donnelly

Cape Breton, Canada

Macomb County, MI

Denver, CO

Nashville Suburbs, TN

Senior Project Manager – Restoration & Construction

Automotive Industry Marketing Executive

EVP Sales and Marketing

Insurance and Employee Benefits Sales Executive

Jenny Wang

Newlin Pang

Bob Hillier

Brady Radmall

Bergen County, NJ

Northeast NJ

Raleigh-Durham, NC

Phoenix, AZ

Business Technology Analyst Consultant

Marketing Analytics Consulting

CTO and Managing Director Banking & Investments

Medical Doctor

Bruce Galts

Grant Williams

Shane Behmer

Ken Cruzat

Kelowna, Canada

St. Louis, MO

Harrisburg, PA

Winnipeg, Canada

Land Developer and Home Builder

CEO - Clothing Catalog Company

Owned A Men's Clothing Store

Insurance Company Management

Greg Clifton

Travis Byrnes

Randy Judge

John DeLuca

Panama City, FL

West Michigan

Nashville, TN

Philadelphia Area, PA

Owned a plumbing and HVAC Business

Home Building

VP of Operations / Oil and Gas

Guy Dumais

Matt Banning

Bill O'Connor

Quebec, Canada

Iowa Corridor

Chicago, IL

MA, Las Vegas, NV, New Orleans, Little Rock, AR, Springfield, IL, Virginia Beach, VA, Des Moines, IA, Pensacola, FL, Ft Worth, TX, among many, many others. Rhonda: This may sound cliché, but what’s the secret to such success? Jacqueline: The Paul Davis culture is second to none,

which is why so many owners stay in the network and build their own empires. The business acumen that our new owners have has helped catapult them to the sales volumes they are reaching. Some of our largest owners are forging the path to $50M businesses and own franchises in multiple cities/markets. We are looking for these types

VP and Regional Managing Director / Business Information

of owners; business minded people who want to build something big. We have some great numbers in the 2021 FDD Item 19 that will help candidates see that this is a great opportunity regardless of their professional background and experience.” TO CONTACT JACQUELINE,

email her at JFairfax@pauldavis.com

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | MAY 2021

A BUSINESS BUILT on

HELPING PEOPLE in their time of need

•

Over 50 years of expertise in essential cleaning and restoration in ﬁre, water, mold, and storms

•

Currently cleaning COVID-19

•

World class training facility & online training opportunities

•

Reconstruction and remodeling

PaulDavisBusiness.com Jfairfax@pauldavis.com • (401) 862-9567

NANCY LANARD

Deciding to become a franchisee is a big step. LET US HELP! MICHELLE BOLDON

ERIN PALLAS GRAY

TRUSTED GUIDANCE CUSTOM LEGAL SOLUTIONS FOR FRANCHISEES NATIONWIDE

At Lanard and Associates, we create tailored legal strategies to help your business thrive. YVONNE HOLDEN

25 YEARS of FRANCHISE

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NATIONAL REACH

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WIDELY RECOGNIZED

5-Star Peer and Client Rated

PERSONAL ATTENTION

Trusted Guidance; Superior Service

SARA KOROL

FREE CONSULTATION: 215-392-0030 REBECCA ROSS

•

lanardandassociates.com

If you are, then Medi-Weightloss® should be on your list! We provide you with the opportunity to generate revenue, work with a small professional team at your location, help people in your community, and still have time to enjoy your life outside of work!

ARE YOU LOOKING FOR AN EXCITING AND DYNAMIC OPPORTUNITY?

One of the first questions that people ask is “Do I need to be a physician to own a Medi-Weightloss®”, the answer is “No, you do not.” You will have to hire some medical professionals, but our Corporate Team of experts will be there to help you through that process. Most locations will need to have a medical director overseeing a nurse practitioner or a physician assistant which will work on-site.

Medi-Weightloss® is proud to say that when you open a Medi-Weightloss® franchise you gain a network of Corporate professionals and fellow franchisees to help guide and support you. From day one you will be working with our team of experts at the Corporate Office.

Here are a few key considerations: • Prior to opening, our Franchise Development team will guide you to a successful opening. • Medi-Weightloss® provides a comprehensive System Standards Training at the Corporate Headquarters in Tampa, Florida. You will also have access to continuing education programs, on-site training, and eLearning. • Once your location is opened, our Franchise Consultants will analyze key performance indicators and assist in the development of actions plans to promote compliance, profitability, and patient retention. • The Medi-Weightloss® award winning Medical Affairs Team maintains our program as a scientifically and clinically proven program. • Medi-Weightloss® provides you with access to negotiated pricing on supplies through preferred vendors. • The Medi-Weightloss® complete proprietary software package is designed to manager your operation. • The Medi-Weightloss® Marketing Team will assist you in developing a marketing plan for your location. National, regional, and local programs are available to you. With an award-winning Graphic Design Team, you have access to customizable advertisements for print, TV, radio, and more. • Medi-Weightloss® has an in-house, Google-Certified Internet Marketing Team offering pay-per-click services and much more!

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

ARE YOU LOOKING FOR AN EXCITING AND DYNAMIC OPPORTUNITY?

Finally, our robust Item 19 tells it all! The average gross revenue for all reporting franchises in 2019 was $891,727*. Top 1/3 of all reporting franchises generated $1,515 million in gross revenue.Ɨ • Medi-Weightloss® has multiple and recurring revenue streams starting with patient visits, our Signature Supplements and Products, and other services we provide. • You can decide if you will be a semi-absentee owner or an owner operator. You can hire a manager, work in your business, or create your own plan to improve your quality of life!

Here are a few key considerations: • On average, a Medi-Weightloss® franchise is open 32 hours per week.

• Prior to opening, our Franchise Development team will guide you to a successful opening. ® provides a comprehensive System Standardsparticularly Training at ifthe Corporate Headquarters • Medi-Weightloss We know that starting your own business can be stressful, you have never owned onein Tampa, Florida. You will also have access to continuing education programs, on-site training, and eLearning. before. Our turn-key* non-surgical weight management franchise comes with extensive training and • Once your location is opened, Consultants analyze key performance continuous support to help our ourFranchise franchisees succeed. will All the guesswork has been indicators removed.and Notassist only in the development of actions plans to promote compliance, profitability, and patient retention. will you receive the tools you need to change your patient’s lives, but you will also receive endless ® award winning Medical Affairs Teamthe maintains program as a scientifically and • The Medi-Weightloss support and a stable business option that will enhance health our of your community. clinically proven program.

provides youcontact with access negotiated pricing on supplies preferred vendors. • Medi-Weightloss For additional ®information, thetoBusiness Development Team through at 813.549.7259. We look forward to ® hearing from you! complete proprietary software package is designed to manager your operation. • The Medi-Weightloss • The Medi-Weightloss® Marketing Team will assist you in developing a marketing plan for your ® Medi-Weightloss Franchising USA, LLC., 509 Hyde Park Ave., Tampa, FL 33606 location. National, regional, and local programs are S. available to you. With an award-winning Graphic Design Team, you have access to customizable advertisements for print, TV, radio, MediWeightlossFranchising.com and more. † Not an offer to sell a franchise. The average gross revenue for all reporting franchises in 2019 was $891,727.

® franchises generated $1,515,854 Million in gross revenue; see Item 19 of our Franchise Top 1/3 of all reporting has an in-house, Google-Certified Internet Marketing Team • Medi-Weightloss Disclosure Document (FDD) for details regarding our financial performance representations. © 2012-2021 offering pay-per-click services and much more!

WWW.FRANCHISEJOURNAL.COM | MAY 2021

REAL. RESULTS. BELONG.

REAL USA boxing. Find the RESULTS you want. BELONG to more than just a gym.

Legends boxing is a class-style gym that will provide professional insight to anyone, reguardless of skill, phyisique, or experience. We believe boxing is a sport and skill that can belong to anybody, for everybody.

BENEFITS OF BOXING FITNESS • Learn a real, life long, every-day skill • Earn a greater sense of Self-Confidence • Get in shape without traditional gym monotony • Find friends for life with the Legends Tribe.

for more information, or to sign up for your free workout visit legendsboxing.com

TAP INTO A $52 BILLION INDUSTRY KOALA INSULATION FRANCHISING • A proven business model that works

YEAR ONE

Gross Sales: $468,838.29 Gross Proﬁt: $242,813.13

YEAR TWO

• Sliding scale royalty (you pay less as you sell more) • Low franchise fees and a low initial investment of $120-$160k • Training with master-level certiﬁcation • Semi-Absentee or Owner-Operator model

Gross Sales: $609,489.78 • Proven Marketing & Lead Generation Gross Proﬁt: $315,657.07

• Fair advertising fund and technology fees

• Mobile – no lease no landlords! • Advanced, proprietary technology • Normal working hours yields a ﬂexible work/life balance

• Serving residential & commercial customers • Do something good for the environment and community

FRANCHISE OPPORTUNITIES

NOW AVAILABLE

877-87-KOALA Ext. 9

WWW.KOALAINSULATION.COM/FRANCHISE Disclaimer: This is not an offer to sell a franchise. An offer can only be made through the Koala Franchise, LLC., 2020 Franchise Disclosure Document. Certain states require franchise registration, check the Koala Franchise, LLC., 2020 Franchise Disclosure Document regarding your state.

HEALTH & FITNESS EDITION

CBD Proves to Be Pandemic- Resilient

hen the 2020 pandemic hit, there was uncertainty across many industries and businesses on how they would survive what could be considered a once in a lifetime world crisis. Health & Wellness stayed at the forefront of many individuals' minds throughout the year with many people concerned on how they could stay healthy and survive through uncertain times. Week after week, news broke in local communities and nationally on businesses that were no longer able to

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

keep their doors open due to the effects of the pandemic. Many small business owners fought to survive, and many industries suffered hard. In Mooresville, NC right outside of Charlotte, an emerging CBD company not only survived but thrived by educating their local communities on just how much stress, sleep problems & attention disorders can take a toll on an individual’s general health and immune system. Native Ceuticals is an emerging CBD licensing concept headquartered in Mooresville, NC. Their vertically integrated model allows them to control the entire seed-to-

shelf process ensuring a 100% quality guarantee to each and every consumer. They made it their mission in 2020 to grow their brand nation-wide to ensure that they could help as many people as possible get relief from their everyday ailments and help people lead more productive, healthy and happier lives. When the pandemic struck, they weren’t sure just how much their business would be impacted. They did know however, that their products were necessary to keep people from getting sick. Native Ceuticals has studied the effects of stress on a person’s overall health. They know that when the body is undergoing stress that their immune system plummets leaving them vulnerable to getting sick and staying sick. Native Ceuticals feels this information is vital and they spent the year educating consumers on just how much stress plays into overall health. The results of this approach resulted in a slew of brandnew CBD enthusiasts as well as brand new stores opened in new communities. The team says the best part of what they do is hearing stories from their customers on just how much their products have made a positive impact. It’s not uncommon for them to hear

testimonials of people in tears over how Native Ceuticals CBD products have helped them manage their stress, anxiety disorders, sleep problems, pain problems & even helped their pets as well. The team at Native Ceuticals loved being a part of their licensees’ success. Their business model allows their business owners to acquire multiple streams of revenue to really grow their business and make both B2C & B2B connections. As a company, they decided to charge ZERO royalty fees and no franchise fees in order to help as many people as possible become entrepreneurs with their brand. Throughout 2021, their goal remains the same: help as

NATIVE CEUTICALS MADE IT THEIR MISSION IN 2020 TO GROW THEIR BRAND NATION-WIDE TO ENSURE THAT THEY COULD HELP AS MANY PEOPLE AS POSSIBLE GET RELIEF FROM THEIR EVERY-DAY AILMENTS AND HELP PEOPLE LEAD MORE PRODUCTIVE, HEALTHY AND HAPPIER LIVES. many people as possible learn holistic methods to healing common ailments & grow their brand in more and more communities nation-wide. For more information on Native Ceuticals, please visit: nativeceuticals.com For more information on becoming a business owner with Native Ceuticals, please reach out to Walter.tribolet@ nativeceuticals.com or visit https://nativeceuticals.com/ become-a-licensee/ WWW.FRANCHISEJOURNAL.COM | MAY 2021

ABOUT US

Residential Cleaning with Two Maids & A Mop

wo Maids & A Mop is a technology driven company that happens to be in the residential cleaning business. Our experience dates to 2003 and we have cleaned more than one million homes since our humble beginnings in Florida. We know how consumers think, we know what employees want, and we also know what management

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needs to run a business. We offer generous territories, which allow franchisees the ability to hit their financial benchmarks through securing approximately 1% of the market share. Franchisees enjoy a flexible Monday-Friday work schedule with no nights, weekends, or holidays; 25% of our franchisees are semiabsentee owners. Employees

in our franchise network care more about their job because customer feedback determines the level of compensation they receive. After each home cleaning, the customer is asked to provide a simple 1-10 rating based on their level of satisfaction. The happier our customer, the more money our professional house cleaners earn. This allows managers to

WILL & LYDIA HAVE WORKED WITH THEIR MANAGER TO CREATE A VISION FOR THEIR BUSINESS THAT ALLOWS THEM TO SPEND A MINIMAL AMOUNT OF TIME ON IT EACH WEEK AND ENABLES THEM TO PROVIDE GENERAL OVERSIGHT RATHER THAN DAILY SUPERVISION OF OPERATIONS. become more strategic while cleaning teams become more entrepreneurial and driven to success. With over 80 locations nationwide, Two Maids offers both owner-operator and semi-absentee franchising options. For example, Will & Lydia are semi-absentee owners who have four children, and both have fulltime professional careers. They have worked with their manager to create a vision for their business that allows them to spend a minimal amount of time on it each week and enables them to provide general oversight rather than daily supervision of operations. The franchise opportunity has led them to think of success outside of the traditional 9-5 job that their parents had for 30+ years. THE TWO MAIDS & A MOP DIFFERENCE Word of mouth is an essential ingredient of success for

a cleaning business. We offer proprietary tools that encourage our customers to talk about their experience in both online and offline environments. Our tagline says it best, “Two Maids & A Mop truly is A Maid Service Worth Talking About!” Our integrated technology, which is handled in-house, makes for a super easy customer and employee experience. Four of 16 corporate staffers are software developers! All digital marketing is handled in-house as well and customized to meet the needs of the individual franchise. We invest 100% of our marketing spend in digital channels such as pay per click, social media, and search engine optimization. Getting in front of a qualified lead that is ready to make a buying decision is our main priority. This approach allows us to generate a much higher ROI than traditional offline advertising methods.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

THE INDUSTRY/SPACE - CycleBar® is a premium boutique fitness model dedicated to offering a dynamic fitness experience - Boutique fitness has 450% growth year over year since 2010 - CycleBar® is the first & only indoor cycling studio offered as a franchise

BUSINESS MODEL - Listed on Entrepreneur’s Franchise 500 list 2019 - Revenue can be generated online 24 hours a day / 7 days per week - Simple human resources: semi-absentee, front desk help and instructors

THE MARKET/FINANCIAL TRANSLATION - Many different markets (urban or suburuban) offer indoor cycling classes - Financial performance representations show net margins over 50% of gross revenue - 250+ CycleBar® studios open in the U.S., Canada, U.K. and The UAE with more coming each month

V 2

I M P R O V E M E N T S

LOWER BUILDOUT COSTS

OPERATIONAL IMPROVEMENTS

No showers, smaller community room Smaller overall buildout, under 2000 sq ft CycleTheatre improvements with same bike footprint Faster open and ramp-up to profitiability

New POS/CRM for greater retail sales New sales based component for employees New marketing strategy for membership based model Now part of the Xponential Fitness family

FOR MORE INFORMATION CONTACT

SALESINFO@STGBRANDS.COM EBD CB, LLC (“EBD CB”) is a franchise seller/broker representing CycleBar Franchising, LLC (“CycleBar”). This advertisement does not constitute a franchise offering or the solicitation of an offer to buy a CycleBar franchise which may be made only after your receipt of the CycleBar Franchise Disclosure Document, which first must be registered with certain states. CycleBar franchises are offered solely by means of the franchise disclosure document issued by CycleBar Franchising, LLC, 3185 Pullman Street, Costa Mesa, CA 92626, and at (949) 346-9794. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, CycleBar will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker at EBD CB for an updated list of jurisdictions where franchises can be sold. Copyright © 2018 EBD CB, LLC. ALL RIGHTS RESERVED.

HEALTH & FITNESS EDITION

“I Wish I’d Known About this When I Was an Athlete!” by Charlie Graves, CEO, Athletic Republic

e hear it time and again from parents, former athletes, and franchise owners. When they learn about the Athletic Republic system for athlete development, and the results it gets for young competitive athletes, they can’t help but wonder how the trajectory of their own athletic careers would have gone if they had had access to our knowledge and our equipment when they were competing... What if I had been faster? More agile? Or could I have avoided that injury that eventually ended my athletic career? Athletic Republic was a

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

A college football hopeful working on increasing his speed and power on Athletic Republic’s proprietary Super Running Treadmill.

pioneer in the field of sports performance training, having worked with nearly 1.5 million athletes in the 30 years of existence. With this long history, it’s not surprising that there are many people who actually DO have past associations with us. Our longer-lived centers find they actually are now training 2ndgeneration athletes, those with parents who trained with us when they were younger and who are now entrusting their own childrens’ athletic success to us. Same goes for a number of trainers working in our network, who benefited from our system when they were actively competing. We

even have one owner who interned with us while in college, so he needed no convincing of the power of AR’s training. These and others thoroughly understand and appreciate the results that are achievable by our system, which combines protocols grounded in sports science, biomechanics, and kinesthesiology with athlete performance data and proprietary equipment that is purpose-built to deliver these protocols with maximum efficiency. Of course, Athletic Republic’s offerings have evolved over the years. From our flagship Acceleration training concept, we’ve developed a range of programs to serve a wider cross-section of athletes -- in addition to the core of competitive teen and collegiate athletes, AR now also trains younger (preteen) athletes, active adults, competitively-minded Masters athletes, those coming back from injuries, weekend warriors, and more. All of these programs are based in the same rock-solid fundamentals as our original offering. For a prospective franchisee, the ability to have an impact on a community by giving

its athletes a proven way to develop their athleticism and foster competitive success is a powerful incentive to enter the fitness industry. But why choose AR as the fitness concept--what makes it stand out in the increasingly more crowded field of personal and fad-fitness training?

WE PIONEERED THE FIELD OF SPORTS PERFORMANCE TRAINING. OUR PROTOCOLS WERE DEVELOPED WITH INPUT FROM SPORTS PHYSIOLOGISTS, TRAINERS, BIOMECHANICS EXPERTS, AND COACHES.

OUR EXPERIENCE We pioneered the field of sports performance training. Our protocols were developed with input from sports physiologists, trainers, biomechanics experts, and coaches. Our programs have been tested, validated, reviewed and refined to help every athlete achieve the best results. Information gathered from training and testing have fed the development of proprietary equipment and a library of sport-specific training protocols that continues to expand. Zachary James, owner of Athletic Republic Blue Ash, f irst learned of Athletic Republic while interning at an AR licensee during college.

The Athletic Republic f ranchisee Acceleration Indiana in Indianapolis, IN has been run by multiple generations of the Nelson family since 1993. Among the many thousands of athletes they’ve trained can be found the parents of current customers.

OUR “ONE SIZE FITS ONE” APPROACH Every athlete is different, and their training program should reflect that. AR’s smallgroup training format enables trainers to easily deliver the right workout to each athlete every time. In the same way, every training center in our network is different. Our flexible layouts and programming can be tailored to meet the requirements and opportunities in our operators’ respective communities.

OUR RESULTS Our training system, as applied by our certified sports performance trainers, delivers consistent results to athletes dedicated to getting better. We start with an athlete assessment, and then quantify and track performance improvements with data gathered throughout training. And we’re equally resultsdriven with our owners. We monitor the performance of our network and work closely with our operators to deliver

WWW.FRANCHISEJOURNAL.COM | MAY 2021

HEALTH & FITNESS EDITION hands-on support that ensures profitable success. Do you find yourself wishing YOU had an Athletic Republic when you were a young athlete? Interested in learning more about how you can achieve your goals as a fitness operator while helping athletes in your community meet their own goals? Contact us today by visiting AthleticRepublic.com/ Franchise or calling 435-6479000. ABOUT THE AUTHOR

Active adults training at Athletic Republic benef it f rom the same individualized attention and training fundamentals as athletes doing sports performance training.

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

Following a career as a professional triathlete and in sports management, media, and equipment manufacturing, Charlie Graves became the CEO of Athletic Republic in 2007, when he acquired and rebranded the company, introducing new franchising, operations, business, and marketing systems now in use in a worldwide network of franchises.

IT’S GO TIME After long shutdowns, competitive athletes and fitnessfocused adults are ready to get back to training and get game-ready. No doubt about it, it's Go Time. And if you've been dreaming about owning your own sports franchise, if you're ready to make an impact in your community, and if you’re ready take control of your career, it's Go Time for YOU. Athletic Republic's sports performance training has helped more than 1.5 million athletes over 30 years achieve and exceed their goals. Our proven system builds winning operators, too. Contact us to learn how.

435-647-9000 AthleticRepublic.com/Franchise

www.MyCommunityServices.com

Tel: 713.679.4255

My Community Franchise is bringing a new kind of business to the American public. We go above and beyond for our customers by bringing perfected and professional tax and multi-services to their communities. We aren’t just another print services place or tax prep group. We climb the extra mile by being a one-stop-shop for various services, including tax preparation, car insurance, defensive driving, and so much more. We at My Community Franchise are here to provide entrepreneurs looking for a business opportunity the chance to get in on the ground floor of an exciting, easy-to-operate concept.

>>> We are a company with a great track record of growth, exceptional experience in the industry, and proprietary operational advantages for an owner-operator. My Community Franchise is ready to share its proven operational practices and dialedin services with the rest of the States. Our brand has been built on a firm foundation and is now seeking qualified candidates for an enticing franchise offering!

My Community Franchise offers an extensive array of services that build a fast and favored reputation within any city. We are the all-stars within our current five locations in Texas and are confident that our services will be well-received no matter where we are. We are proud to offer the following services:

TAX PREPARATION

NOTARY SERVICES

DEFENSIVE DRIVING

VIRTUAL TAX PREPARATION

BOOKKEEPING

(With Our Mobile App)

CAR INSURANCE

TRANSLATION

TITLE TRANSFER

The My Community Franchise brand is beckoning entrepreneurial hopefuls who want a business with reasonable overhead, affordable start-up costs, impressive ROI, and sprawling market applicability. Franchise Fee: $15,000

Royalties: 10%

Total Investment: $40,000

HEALTH & FITNESS EDITION

Fundraising University: DREAM BIG, RAISE MORE.

Mike Bahun

ports are an essential part of every child’s life as it instills in them a sense of control, elevates their self-confidence while grooming them to face real-life challenges rather than getting overwhelmed by them. Children who are involved in some kind of sport, are found to exhibit higher levels of cognitive skills, physical and mental alertness. The more children involved in sports events, the more experience they gather and the more they play the more are the chances of their success. However, participating in sports events nationally or internationally involves a lot of money and sadly the lack of it has been depriving many deserving

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children of their right to participate and win. To help young talents reach their highest potential and achieve the success they deserve, in 2009 CEO and Founder Mike Bahun, a lifelong athlete and a 19-year fundraising industry veteran, launched Fundraising University, an organization that helps high school sports programs generate the funds needed to pay for uniforms, travel, equipment, and more. “All sports have costs that are often overlooked. Athletes shouldn’t be held back from achieving their very best because the program expenses are more than they can afford. Without the stress of funding, students and parents can focus more on practices, honing their skills, and chase their dreams,” says Mike. “For many students, athletics is their primary path to college or the driving force behind their motivation. Our mission

is to see you and your team succeed so you can go to greater heights than you ever thought possible.” Fundraising University makes this mammoth task possible with the aid of a proven success formula, which precisely matches the right group with the right product during the right season to generate maximum fundraising results. An industry leader, with eight corporate and fifteen franchise locations, Fundraising University works relentlessly towards making many seemingly impossible dreams possible. Fundraising

“OUR MISSION IS TO SEE YOU AND YOUR TEAM SUCCEED SO YOU CAN GO TO GREATER HEIGHTS THAN YOU EVER THOUGHT POSSIBLE.” — Mike Bahun, CEO and Founder, Fundraising University

“ATHLETES SHOULDN’T BE HELD BACK FROM ACHIEVING THEIR VERY BEST BECAUSE THE PROGRAM EXPENSES ARE MORE THAN THEY CAN AFFORD. WITHOUT THE STRESS OF FUNDING, STUDENTS AND PARENTS CAN FOCUS MORE ON PRACTICES, HONING THEIR SKILLS, AND CHASE THEIR DREAMS” — Mike Bahun, CEO and Founder, Fundraising University University is undisputedly America’s leading fundraising program for high school sports. ONE TEAM. ONE MISSION Participating, in any event, requires a lot more than just practice and passion. It requires the best quality equipment, a good diet, and the most crucial, the money to be able to participate. On a mission to empower deserving candidates with the right tools and support, Fundraising University works with a genuine intention to aid children in achieving extraordinary success, which once seemed distant and impossible. As a group of former coaches, teachers, and athletes, Fundraising University knows the pains and challenges fundraising sports programs bring along with them. Having been in the industry for years, they know how fundraising is done and the loopholes that need to be avoided. Backed by a massive collective work experience, the team plans and works tirelessly to keep repeating successful fundraisers the students

and the community looks forward to. The Fundraising University team knows the purpose of their work. The team is well aware that the quality of their efforts will directly determine the levels of success their clients are going to achieve. All the experts, right from the initial planning until the final

product delivery remain with the clients guiding them and doing everything it takes to make their dreams a physical reality. Having raised over $119 million since its establishment, the team of Fundraising University shares a common vision and does everything it takes to exceed the client’s expectations. WWW.FRANCHISEJOURNAL.COM | MAY 2021

HEALTH & FITNESS EDITION

Should You Franchise Your Fitness Business? by Mark C. Siebert, CEO, iFranchise Group

For at least the last ten years, there has been a consistent upward trend in terms of the total number of fitness industry businesses, with a step backward in 2020 of course. While there is no denying the challenging impact the pandemic had on the industry in 2020, according to Ibisworld.com/ Statista, the fitness industry is projected to rebound in 2021 coming fairly close to 2019 levels. For 2021, industry forecasters have projected over 102,000 businesses in this sector. The consumer’s passion for healthy living and fitness (even if we don’t always follow through on our plans) shows no signs of slowing down. The International Franchise Association’s 2021 Economic Outlook also predicts a higher consumer demand in this sector in 2021, with a blend of digital and physical classes offered by fitness brands. If you own a business in this sector and not expanding as fast as you

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FINDING AND KEEPING GOOD MANAGERS IS ONE OF THE MOST DIFFICULT HURDLES FOR ANY BUSINESS. CONSIDER ALL THE RESOURCES THAT GO INTO FINDING AND HIRING A GOOD UNIT MANAGER AND THE LOSS WHEN THAT PERSON WALKS AWAY. would like, it is probably because of one if not all of the following reasons: time, people and money.

FRANCHISING SOLVES ALL OF THESE BARRIERS.

TIME Successful unit operators often simply don’t have the time to open a second or third location. Growth is limited by the operator’s ability to open additional units properly. The business owner needs to find space, negotiate with the landlord, arrange for the design and build-out, wait for the delivery of equipment, and set up the POS system – while still running their existing operations. The list goes on and on (and we haven’t even mentioned staffing – more on that below). With franchising, the franchisee does all the legwork with support from the franchisor and according to franchisor standards, and (multiple) new units can be opened much more quickly. PEOPLE Finding and keeping good managers is one of the most difficult hurdles for any business. Consider all the resources that go into finding and hiring a good unit manager and the loss when that person walks away. In a franchised fitness business, the owner is often the

operator as well, at least in the early stages, so he or she is motivated for the business to succeed and to do all the hard work that is necessary. In fact, history has shown that since the franchisee has an investment in the business and a stake in the profits, unit performance will often be better than hired manager run units. One “advantage”, if you will, of the pandemic has been the large number of displaced management level employees, with nest eggs or severance packages, who would be good candidates for franchising. These people can make for ideal franchise owner-operators, who are highly motivated to see their new businesses thrive. MONEY Franchising allows for expansion using someone else’s capital. Companies looking to expand often lack the capital needed to do so effectively, and it can be one of the primary barriers to expansion. With franchising, the franchisee provides the initial investment at the unit level. This allows the company to expand without the risk of debt or the cost of equity. The franchisee also assumes all the risk of signing leases and service contracts. And, in the postCOVID environment, interest

rates remain low which provides yet another incentive for prospective franchise owners to take the leap into franchising. Despite all of its advantages, not every business is a good candidate for franchising, so an in-depth analysis of the franchisability of the concept is always in order. An analysis will look into the credibility of the concept, its uniqueness, its ability to be duplicated, its teachability and its ability to provide an adequate return on investment to the franchisee. When “franchisability” is determined, then a strategy for growth can be created, and this would be subjected to rigorous financial analysis and scrutiny. For fitness business owners looking to pursue franchising, the upcoming spring and summer months are an excellent time to begin the evaluation and strategic planning process in order to prepare for expansion and be ready to take advantage of the positive trends that exist in today’s fitness market, as we come out on the other side of the pandemic. ABOUT THE AUTHOR Mark Siebert is CEO of the leading franchise consulting firm iFranchise Group. Reach him at 708.957.2300 or info@ifranchisegroup.com. His book is Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

The best way to FRANCHISE YOUR BUSINESS is with a proven leader. For the SECOND YEAR running, iFranchise Group was ranked the #1 Franchise Consulting/Development firm by Entrepreneur magazine.

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HEALTH & FITNESS EDITION

AWATFit is the First Open Air Fitness of its Kind! by John Ovens, Consultant, The Franchise Consulting Company

As summer approaches, most people are itching to get back to a consistent fitness routine as they prepare for warmer days and socially-distanced fun in the sun! While gyms and other facilities are loosening capacity restrictions, there is still a concern about working out in an enclosed space with a large number of people. What is AWATfit?

Through its versatility, the fitness concept AWATfit, which stands for "All Weather All Terrain," has found a unique and innovative solution to this problem. Founded in 2019, Richard Decker has created a revolutionary approach to group exercise and one-onone training that gives consumers the ability to work out in an “open air” capacity without the confines of a brick-and-mortar location. This complete mobile fitness brand is equipped with 25 cutting-edge workout

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stations designed to address agility, cardio, core, flexibility, strength and strategically placed on every part of the truck, allowing for a full-body, socially distanced workout in a group setting. Having over 35 years of experience, Richard Decker

THIS UNIQUE OPERATION IS ONE OF A KIND AND WAS CREATED WELL IN ADVANCE OF THE COUNTRY’S SHUTDOWNS LAST SUMMER, CREATING A NOW PROVEN “PANDEMIC PROOF” OPPORTUNITY.

is a fitness enthusiast and entrepreneur that decided to step away f rom the traditional big-box gym and boutique fitness studio with the intent of bringing flexibility and diversity to the industry! This unique concept is the first of it’s kind and was created well in advance of the country’s shutdowns last summer, creating a now proven “Pandemic Proof ” opportunity. "What COVID did was quadruple our business," says Decker. "We were the only gym and group fitness concept that wasn’t shut down!" Unlike other fitness Franchises, where costs can become pricey by the square foot of the location, AWATfit is designed to operate with a low investment in mind. The start-up cost, with the truck included, is an 87% difference compared to a typical gym! With the truck as built-in marketing, there is also no need to worry about advertising expenses as signage is posted all over the vehicle, leading to maximum exposure wherever it goes.

still allows for business as usual, even in pandemic or recession like times! If you’re looking to be a part of an industry disrupting business opportunity that provides a unique, yet creative solution to group exercise, look no further than AWATfit!

To Learn More:

Reach out to johnovens@ thefranchiseconsulting company. ABOUT THE AUTHOR John Ovens has over 30 years of leading domestic and international businesses in the US and overseas, extensive experience operating multi location businesses globally. For over 13 years he has helped individuals find alternative business opportunities for corporate employment. Contact John at 770-516-2184 or at johnovens@ thefranchiseconsultingcompany.com.

Our Franchise Opportunity Rich has created a fully mobile, open air fitness Franchise that is the perfect business opportunity for any fitness enthusiast, regardless of their business experience! AWATfit not only offers their Franchise Owners lucruitive benefits due to the fitness brand’s reduced cost of entry, immense consumer potential, and minimal overhead and operational requirements, but their open air concept creates a successful opportunity that WWW.FRANCHISEJOURNAL.COM | MAY 2021

The world is taking notice – NuVinAir® is a dealership’s best friend. Our revenue-generating NuVinAir® Support Plus+ Program (NSP+) is disrupting the auto industry through cleaning innovation, patented technology, and world-class support. Here are a few ways the NSP+ Program can benefit your dealership:

For more information on how NuVinAir® can help your business generate Nu Revenue, visit us online at:

DELIVERY OF FDD THAT IS READY FOR FILING WITH ALL REGISTRATION STATES Managing Partners Jason Power and Jonathan Barber

STARTUP FRANCHISOR FORMATION PACKAGE Executive meeting with Attorney to gather all information required for preparing Franchise Disclosure Documents and Exhibit

Review of all existing corporate documents and marketing materials

980-202-5679 info@franchise.law

HEALTH & FITNESS EDITION

FIGHTING FOR THE FUTURE OF FITNESS:

ROCKBOX FITNESS INNOVATING FOR POST-PANDEMIC EXPANSION

National kickboxing and functional fitness franchise introducing new Area Development program and new leadership roles to fuel its plans for rapid growth in boutique fitness industry. 74

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“We are beyond excited to launch our new Area Development program and find long-term partners to grow RockBox Fitness into the market powerhouse it is destined to become,” said April Fisk, who was recently elevated from President to the CEO of RockBox Fitness. RockBox Fitness is in the process of welcoming and recruiting these area developers – or ADs – to purchase a collection of 10 studios throughout the country, with the intent that they can eventually transition into absentee ownership opportunities once those studios are fully operational. The concept offers the opportunity to gain leverage in real estate agreements to secure studio locations in addition to an opportunity to

BOX FITNE SS CK O

usinesses of all shapes, sizes, and industries are hard at work to find the path toward post-pandemic success. That has been a primary focus for RockBox Fitness, the boutique fitness franchise built on the concept of high-energy kickboxing and functional strength workouts, which is introducing several initiatives to uniquely position itself for a period of rapid growth in the coming year. After successfully navigating various health guidelines across the nation, RockBox Fitness plans to capitalize on its recent franchise development efforts with the launch of an innovative program: welcoming “area developers” to drive its upcoming expansion across the country.

SK • CE IL FI O R •R P A

collect a share of the royalties. These area developers would also be able to spread their 10 studios across multiple geographic locations if they desire. “The product is right, the home office team is great, the market is growing, and the economics just make sense for ADs,” said Fisk. The new program also coincides with a shift in

THE CONCEPT OFFERS THE OPPORTUNITY TO GAIN LEVERAGE IN REAL ESTATE AGREEMENTS TO SECURE STUDIO LOCATIONS IN ADDITION TO AN OPPORTUNITY TO COLLECT A SHARE OF THE ROYALTIES. WWW.FRANCHISEJOURNAL.COM | MAY 2021

"ROCKBOX IS A FORWARD-THINKING BUSINESS MODEL AND BUILT TO SCALE." — Jeff Dudan, Principal and Senior Advisor of RockBox Fitness leadership roles to guide RockBox into its next growth period. As of April 30, Fisk became CEO following Jeff Dudan’s transition into a new role as a Principal and Senior Advisor for the brand, continuing his commitment to shaping the strategic direction of the company and advising

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the executive team. Fisk brings more than 15 years of experience working with some of the world’s largest fitness brands. Her expertise in management and development are key in her new role as CEO. “April Fisk has an esteemed career in fitness franchising and has earned the

opportunity to lead a brand,” Dudan said of the transition. “Her insights, team building skills, and leadership practices continue to influence the way RockBox emerges as a category leader and as a bestin-class franchise brand.” The collaboration between Fisk, Dudan, and the rest of the home office has been key in identifying new avenues through which RockBox Fitness can grow into a national fitness powerhouse. Founded in 2013 and franchising since 2018, RockBox is now in more than 15 states from coast to coast. Following its steady growth in its first few years with 29 open studios and more than 20 additional studios in development, the Area Development effort is a push to further position the brand as an attractive option for franchisees and experienced business owners looking for their next best opportunity. “RockBox is a forwardthinking business model and built to scale,” said Dudan. “Sophisticated multi-unit operators will immediately recognize the systems and special processes RockBox has incorporated to support growth and provide maximum controls. This model is attracting proven and successful business builders to the RockBox brand; operators who want to build a large footprint in a well-supported industry category leader.” The area development program, along with other support systems getting up to speed, is a move made to

"WE STRONGLY BELIEVE OUR APPROACH TO INNOVATION, UNIQUE MARKET OFFERING, AND A FUN AND DYNAMIC PRODUCT WILL SEPARATE ROCKBOX FITNESS FROM THE COMPETITION FOR DECADES TO COME." — April Fisk, CEO of RockBox Fitness create a robust framework that is simple to scale, both in growing relationships with existing RockBox franchisees and adding more multi-unit ownership. “Innovation doesn’t always have to be big and expensive, because when done well and executed with precision, many small changes can have a similar impact,” said Fisk. “We are doing a bit of both to ensure we secure market leadership for years to come. When building our long-term strategy for the business, we continually challenge the status quo in the industry and think about what the market and franchisees will want tomorrow, not just what is acceptable today.”

And just as its mission is to promote an environment for its members to grow physically and mentally stronger, RockBox Fitness is using that same mindset to build its brand nationwide. “We strongly believe our approach to innovation, unique market offering, and a fun and dynamic product will separate RockBox Fitness from the competition for decades to come,” said Fisk. “We will positively change our members' lives while also driving both financial and personal growth for our franchisees.”

rockboxfitness.com WWW.FRANCHISEJOURNAL.COM | MAY 2021

LOOK US UP! ADVERTISE WITH US!

OWN A BUSINESS THAT MAKES A DIFFERENCE

STREAMLINED TECHNOLOGY

MULTIPLE REVENUE DRIVERS

LARGE MARKET GROWTH OPPORTUNITY

Anodyne is a mission-driven company that improves people’s quality of life by effectively treating acute and chronic pain without the use of harmful opioids or invasive surgeries. Investment range: $69,000- $240,715

BUILT TO SCALE

NO MEDICAL EXPERIENCE REQUIRED

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anodyne@frandev.co

•

SBA Approved

704.251.7804

NASHVILLE-BASED D1 TRAINING SEES GROWTH AMID PANDEMIC In a way, Will Bartholomew believes his training program was designed to be done while social distancing. Franklin-based D1 Training, a training program that specializes in developing youth athletes, saw growth during the pandemic as high school athletics were cancelled, and school-age children and adults looked for places to safely train. Bartholomew, who founded the company in 2001, is a former University of Tennessee (Knoxville) standout. He was drafted by the Denver Broncos, but suffered a career-ending injury in training camp in 2001, CNBC reports.

LAST YEAR, THE BRAND SIGNED 66 FRANCHISE AGREEMENTS, INCREASED YEAR-OVER-YEAR SALES BY 20% AND TRAINED OVER 100,000 SCHOLASTIC ATHLETES. Despite the Covid-19 pandemic, D1 welcomed 40+ new territories in 2020, even during a pandemic, now totaling almost 100 D1 franchise owners - with 58 D1 locations open and another 110+ in development that are scheduled to open in the next 1-2 years! Check out one of our newly opened D1 facilities in Hattiesburg, MS: https://bit.ly/3dfGmwK.

Bartholomew said systemwide revenue is up 24.3% this year. “The way our business model is set up, it is really thriving in this environment, which is kind of crazy,” Bartholomew said.

“WE HAVE OPEN-AIR FACILITIES. ALL OF OUR FACILITIES HAVE BIG ROLL-UP GARAGE DOORS SO IT’S ALMOST LIKE TRAINING OUTSIDE. ALL OF OUR WEIGHT RACKS ARE SIX-FEET APART SO NATURAL DISTANCE IS ALREADY HAPPENING. THERE’S ALSO GREEN TURF, SO IT’S JUST LIKE YOU’RE OUTSIDE TRAINING.” ZERO of the D1 locations closed permanently nationwide; instead D1 added two additional revenue streams to generate revenue outside its four walls and prior to opening. These programs are called D1 on Campus and D1 to U.

D-1 offers large group (24 people at once), semi-private and oneon-one workouts. For the large groups, the workouts are geared toward developing the overall athlete. Bartholomew said the semi-private sessions are sportspecific, while the one-on-one workouts can be customized for the athlete’s goals. Workouts are done in facilities that replicate a Division-1 university. With gyms closing and high school sports limiting their training during the pandemic, Bartholomew said all of the company’s clients began operating under a similar program when facilities were required to shut down. That helped everyone remain focused, and ultimately helped drive the business even as training facilities were allowed to reopen. “It’s been an overwhelming response of athletes coming in and saying, ‘Hey, I need a home. I need a place to train.’ Not just to stay in shape, but to stay healthy,” Bartholomew said. “We not only offer a place for people to remain healthy, but we’re also teaching young athletes life lessons. That’s our core mission.” Original Source: Nashville Business Journal

To learn more about how you can be the next D1 success story email:

d1leads@franchisefastlane.com

America's Premier Kitchen Remodeling Franchise PROVEN

39-YEAR

CONCEPT RE-ENERGIZED

for TODAY'S ENTREPRENEURS

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NO REMODELING CASH-BASED EXPERIENCE BUSINESS NEEDED

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CUSTOMIZED BUSINESS PLAN

A L L - S TA R C U LT U R E 80.8 70.9

FBR Average Rating

INVESTMENT RANGE $88,031-$113,292

Kitchen Solvers Rating

SBA APPROVED

kitchensolvers@frandev.co

•

VETFRAN DISCOUNT

303.435.8297

Voted #1 in Financing, Thanks to Our Franchise Partners. Our mission is to help people succeed in small business. We’re proud to make a difference for our valued partners and the over 20,000 clients we have helped. We’d love to help you succeed. Contact a Franchise Financing Consultant:

Lexi Ingraffia

425.589.0671 Lexi.Ingraffia@guidantfinancial.com

www.guidantfinancial.com

HEALTH & FITNESS EDITION

AFTER TEN YEARS AND TWO RECESSIONS,

The Barre Code Empowers Members and New Franchisees by Shelley Blaszak, Public Relations, Franworth

IN 2010, IN THE THROES OF AN ECONOMIC DOWNTURN, The Barre Code Co-founders and CoCEOs Jillian Lorenz and Ariana Chernin turned a New Year’s Eve resolution into a lifelong mission to create and grow a best-in-class fitness program for everybody and every BODY. The Barre Code promotes personal growth and self-acceptance in an environment where women support one another. 84

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This boutique fitness franchise now has 40 franchise locations across 18 states and counting, and over 200,000 loyal members. The Barre Code’s devoted fan base enjoys the results-driven fitness program centered around cardio, strength, and restoration, which is available in the brand’s core class options Barre, Bootcamp, and Brawl™. Since The Barre Code’s inception, they’ve defied the fitness industry by encouraging members to focus on what they can gain (sustained confidence, strength, flexibility, community, mental and physical health) versus what they can lose (inches and pounds). In 2020, in the middle of another historic economic event, The Barre Code founders partnered with Franworth in their milestone 10th year in business to gain the expertise of an experienced team with resources to accelerate value for their brand and franchise locations, fueling The Barre Code’s efforts to expand its footprint across the U.S. “Becoming a Franworth

FRANWORTH IS HELPING FUTURE FRANCHISE OWNERS INVEST IN THEMSELVES AND THEIR BUSINESSES BY TEMPORARILY REDUCING FRANCHISE FEES... partner gives us access to the unparalleled expertise of John Rotche and his team of franchising experts,” said Lorenz. “We started ten years ago as a single unit in Chicago in the middle of The Great Recession, and now we’re a national fitness franchise concept. Now, as we emerge from this latest recession, we are leveraging Franworth’s expansive resources to build on this momentum. The strength and viability of our business model has enabled The Barre Code to weather the COVID-19 pandemic and be positioned in 2021 for explosive franchise development growth in markets nationwide.” The outlook on fitness coming back is stronger than ever. In January 2021, Club Fitness reported how group fitness, varied workout formats, social fitness, quality instruction and a fully connected fitness experience will shape the industry’s next decade. As a result of the pandemic, the focus on health and wellness is increasingly important. To empower new franchise owners, and to celebrate fitness coming back, Franworth and The Barre Code announced a new incentive for future franchise owners. Franworth is helping future franchise owners invest in themselves and their businesses by temporarily reducing franchise fees so franchisees can apply the

savings toward marketing and growing their business. It’s a concept that Rotche wanted to implement to show how committed Franworth, Lorenz and Chernin are to this brand and its owners. “The focus to create, welcome and expand The Barre Code’s community of support and acceptance has never wavered. That goes for members and franchise owners alike. This is a tremendous brand, a simple model, and The Barre Code is so different than virtually any other fitness franchise out there. We want everyone to experience The Barre Code, and this is one way to accelerate that,” said Rotche.

The Barre Code f ranchisees enjoy the following differentiators: • Four fitness franchises in one (barre, bootcamp, kickboxing and yoga) • Ability to hire a manager to run the studio • Membership model with recurring revenue • High ROI opportunity • Market availability throughout most of the country • Small studio footprint with lower labor costs • Limited, flexible time commitment • Opportunity to open multiple units “We’re just getting started,” said Lorenz. “The best is yet to come!”

WWW.FRANCHISEJOURNAL.COM | MAY 2021

Ranked #195 in Entrepreneur Franchise 500

A BUSINESS THAT EMPOWERS PEOPLE & IMPACTS LIVES

Fitness is back! We have franchise fees you won’t BELIEVE. Limited time offer, contact us today! franchising@thebarrecode.com

HEALTH & FITNESS EDITION

America’s Swimming Pool Co. Preps The Nation For Summer Fun

hen you think of an activity for you and your kids to participate in this summer, what comes to mind? If you are anything like the millions of other Americans, you said swimming — and you’d be right! Right now, there are over 10 million residential swimming pools and over 300,000 public swimming pools in the United States. With families having

a huge amount of access to swimming pools, swimming has become the fourth most popular sport in the country. As a matter of fact, 36% percent of children and 15% of adults visit swimming pools at least six times per year. With Americans love for swimming on the rise, the importance of cleaning and maintaining residential swimming pools is vital. According to the Center for Disease Control, proper pool

SWIMMING HAS BECOME THE FOURTH MOST POPULAR SPORT IN THE COUNTRY. AS A MATTER OF FACT, 36% PERCENT OF CHILDREN AND 15% OF ADULTS VISIT SWIMMING POOLS AT LEAST SIX TIMES PER YEAR. 88

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cleaning is crucial to avoiding recreational water illness. You can get recreational water illnesses if you swallow, have contact with, or breathe in mists or aerosols from water contaminated with germs. The most common symptoms caused by recreational water illnesses are diarrhea, skin rashes, ear pain, cough or congestion, and eye pain. However, despite the importance of proper maintenance, only 50% of pool owners use a cleaning service. As the love of swimming grows across the nation, more and more residential pools are being installed. Whether commercial or residential swimming pools, they all need to be cleaned and maintained. That’s why America’s Swimming Pool Company has been thriving! The services that America’s Swimming Pool Company provides are in-demand and essential for every pool owner. Swimming pools will always need maintenance. After all, letting a pool fall into disrepair can create costly repairs and can even result in safety citations for the pool owner. That means, pool maintenance isn’t a luxury, it’s a much-needed service. With a massive customer base of millions of swimming

pool owners, the $15 billion swimming pool industry is proven to provide franchise owners with multiple streams of recurring revenue and a wide margin for growth. Plus, America’s Swimming Pool Co. doesn’t offer just cleaning and maintenance service. We also help families across the nation design and build beautiful, custom inground swimming pools.

In order to learn how to become experts, all of our franchisees undergo state-of-the-art training at our signature Pool School. Franchises and their employees learn everything from our regular maintenance to repair techniques and other important aspects of the business. We provide all the tools and training our franchisees need during an intensive 12-day training. After Pool School, we continue with training to make sure our franchisees and owners remain up to speed. Our franchisees receive

ongoing operational support, dedicated marketing and public relations teams, peer review sessions, accounting and bookkeeping support, annual franchise meetings, and much more. With two decades of expertise, our turnkey business model is built to get our franchisees running and helping them grow. All of this training, support, and expertise helps us achieve our goal: Helping families across the nation create lasting poolside memories. Our reliable and efficient pool maintenance, cleaning, repairs, and installation services ensure that families can enjoy their pool and outdoor backyard space year-round. Our industry is growing rapidly and entrepreneurs across the country are considering a swimming pool franchise opportunity with America's Swimming Pool Company. We are always looking for ambitious, business-savvy individuals with a drive to succeed in our industry. Our franchise owners are from all walks of life and live various lifestyles, from military veterans looking for their next adventure to current entrepreneurs wanting to take on their next business venture. America's Swimming Pool Company has been recognized as the nation’s number one swimming pool service company and believes in providing a higher quality of pool cleaning service. For information on franchising opportunities with us, visit aspfranchising.com. WWW.FRANCHISEJOURNAL.COM | MAY 2021

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HEALTH & FITNESS EDITION

Fully Integrated Medical Facilities Are On the Rise in a Post-COVID World by Camantha Magoon, Communications & Content Specialist, FranDevCo

ummertime fun is just around the corner, and with the pandemic looming over our heads, people are more cautious than ever in not only the activities they choose to do, but also in their healthcare. Anodyne Pain and Wellness Solutions’ multi-faceted healthcare service offerings could add an extra layer of

protection as we enter into a post-Covid summer season. With the changing weather, the healthcare industry sees a new round of ailments such as increased joint pain, allergies, and even migraine headaches due to changing barometric pressure. Pre-pandemic patients would attend a doctor’s office or hospital to assess these issues, but in a

post-pandemic world, there is limited access to those types of facilities prompting consumers to find new solutions. At Anodyne, they have a goal of improving their patient’s quality of life by treating acute and chronic pain without the use of harmful opioids or surgical procedures, and they are giving consumers more options when it comes to their healthcare! Their concept offers patients Physical, Traditional, Functional, and Regenerative Medicine in an environment that is separate from any COVID treatment, leading to a safe, worry-free health visit. Keeping their consumers healthy as well as comfortable gives them a reason to return for any health concerns they may have, and offers Anodyne Franchise Owners a chance to build a highly scalable business due to the everincreasing need for healthcare services.

“41% OF AMERICANS HAVE DELAYED OR AVOIDED MEDICAL CARE BECAUSE OF CONCERNS ABOUT COVID-19” 1 Marynak, K. (2020, September 11). Delay or Avoidance of Medical Care Because of COVID-19–Related Concerns — United States, June 2020. Center for Disease Control and Prevention. https://www.cdc.gov/mmwr/volumes/69/wr/mm6936a4.htm

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

CONSUMERS ARE PRIORITIZING THEIR HEALTH As we navigate this new normal in a world where we mask up and practice social distancing, it’s important to also keep in mind the potential ways it will affect our longterm habits. Gone are the days of mindlessly thinking about attending a yearly check-up with your doctor since more and more people are beginning to prioritize their health than ever before. In a recent survey, 62% of Americans say they have made a significant lifestyle change and 68% are paying more attention to any health issues they may have, and in people

ages 18-to-34 that number increases to 77%. Anodyne Pain and Wellness Solutions offers these consumers a more integrated solution to their healthcare needs. Their healthcare teams are made up of doctors and healthcare professionals from different disciplines, which allow their patients a wide array of expertise and treatment options. Driven by the demand of consumers willing to spend more to improve their health and well-being in addition to looking for healthcare solutions opposite a traditional doctor’s office, the $18 Billion Alternative Healthcare industry

is projected to experience continued growth over the next five years giving Anodyne the opportunity to advance their health concept in their local markets and create tremendous growth potential for their Franchise Owners. Anodyne’s fully integrated medical facility with its diverse treatments is a leading option for patients in a postpandemic world, but it is also the perfect opportunity for business owners and medical professionals to make a difference in their community and get in on an emerging trend in the growing Alternative Healthcare and Pain Management Industry! For Franchising Information To learn more about franchising opportunities available with Anodyne Pain & Wellness Solutions, visit their website at https:// anodynepain.com/ or reach out to anodyne@frandev.co!

ABOUT THE AUTHOR FranDevCo’s Communications & Content Specialist, Camantha Magoon, has a background in Linguistics and Anthropology f rom Grand Valley State University in Allendale, Michigan.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

HEALTH & FITNESS EDITION

Q&A Why Franchisees & Franchisors Should Connect with Staffing Fitness

Helping Talent Meet Opportunity by Rick Morgin, Consultant, The Franchise Consulting Company

Maria Murray

connected with Maria Murray, Director of Fitness Talent Recruitment for Staffing Fitness. We discussed her journey through the Fitness industry and her role with Staffing Fitness. With over a decade of

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expertise in the health, wellness, and fitness industry, Maria has consistently proven to be efficient, enduring, and professional in her role of growing business models. She possesses extensive experience with planning, developing, and marketing startup locations, building competent teams from the ground up, and leading with continuous business growth. Her notable experience is distinguished by her role in successfully rescuing and launching Orangetheory Fitness studios around the country. All while supporting states on a regional level. Her passion and strong aptitude are in identifying the most qualified and competent people to carry out her client’s mission & goals. With her extensive background, comes an

invaluable exposure of working with franchisees and staff. Partnering with them in this role leads to identifying solutions for their operational and hiring opportunities. Maria is passionate about leading by example, a kick-ass work ethic, and believes in an involved, hands-on approach. Our conversation was documented in the following questions and answers. Rick: I did not know that the fitness industry used staffing firms. Can you tell us about your company Staffing Fitness and how it started? Maria: It’s kind of a funny and interesting story as to how this company kicked off. The founders actually had no intention of doing recruitment or starting a staffing solution. Xan Carr and Chris Weber

MARIA IS PASSIONATE ABOUT LEADING BY EXAMPLE, A KICK-ASS WORK ETHIC, AND BELIEVES IN AN INVOLVED, HANDS-ON APPROACH.

met as consultants in the space. Previously, Chris was managing partner for a fastgrowing franchise investment group running multiple units across the boutique fitness space. Xan Carr was similarly working as a managing partner with another Area Developer in Texas launching a major franchise brand. They didn’t know each other at that time but both exited and started working with different franchisors as independent consultants. They were introduced by a mutual contact and hit it off right away. Xan had a heavy expertise in Marketing so combined with Chris’s Sales and Operations expertise they complemented each other really well. After a about a year working together the “problem” kept reappearing from their clients “Guys, we love the work you do for us but WHO IS GOING TO EXECUTE… CAN YOU FIND US STAFF?” So naturally the problemsolving lightbulb went off. They initially contacted all the “recruitment” solutions in the fitness franchise space and even tried to outsource recruitment to those companies. Unfortunately, not a single one of them understood the roles their clients needed help with, the need to scale, nor the franchise model well enough. Chris said to Xan “Hey I’ve had 159 employees before, we had to recruit, train, and develop all of them ourselves so let’s figure this out” They got to work, came

up with the brand Staffing Fitness so both candidates and potential clients could figure out who they were and exactly what they did and started talking to hundreds of candidates a week. This built up the network very quickly and brought brand awareness to Staffing Fitness as a go to solution in the space on the candidate side. Naturally they then went back to their clients and let them know they had prescreened, vetted, and highly qualified candidates in their market. Their clients loved it and Staffing Fitness was established in 2018.

candidates who are what we consider a “Rockstar” for the job. Once a candidate shows interest they then go through a highly thoughtful screening and vetting process to flush out only the best of the best. This process saves our clients thousands of dollars in “job board spend” and any between 100-300 hours of sorting resumes and having bad interviews that lead nowhere.

Rick: How does Staffing Fitness provide a better recruitment service than Fitness companies themselves or individual studio owners?

Maria: We streamline the prescreening process by doing an in-depth Client Specification which flushes out exactly who our clients are looking for. Then to further improve our process we use AI application forms to weed out subpar candidates and resumes. Then once a candidate passes the pre-screen, we interview and vet them not only for the specific experience needed to be successful but also the personality of the individual.

Maria: Staffing Fitness utilizes our network of 35,000 candidates and leverages their internal operator knowledge firsthand. We do a combination of targeted messaging to only get traction with the right

Rick: Is there a specific qualification process that you take prospective candidates through to present them to your clientele?

WWW.FRANCHISEJOURNAL.COM | MAY 2021

Rick: Does Staffing Fitness Work Nationally? Maria: Absolutely, we have done placements all over America and we actually started working internationally in 2020 to help business recover and grow. Rick: Do you work with Franchised Fitness brands? Please give a few examples. Maria: Franchise brands are the bread and butter of our business. We have worked with franchisees and franchisors in some of the largest and fastest growing brands in the franchise space: Orangetheory Fitness, Crunch Fitness, Club Pilates, Rowhouse, F45 Training, Pure Barre, SolidCore, Title

MAY 2021 | WWW.FRANCHISEJOURNAL.COM

Boxing Club, and many more. Now we are going into other complimentary franchise brands as well such as: European Wax Center, Dogtopia, Amazing Lash, etc. Rick: What do your clients like best about Staffing Fitness. Maria: Our clients trust our industry expertise as every single person on our team has been a boot on the ground in the industry and worked their way up into senior leadership roles or ownership… our founders are currently franchise Area Developers. We all eat, sleep, and breathe the franchise business model. Rick: How can prospective clients get in touch with you?

Maria: Simply go to our website www.staffingfitness. com and click recruit staff fill out a quick form and we’ll be in touch! Rick: Thank you Maria for your time and for helping our audience know more about your company Staffing Fitness. ABOUT THE AUTHOR Rick Morgin is a Consultant with The Franchise Consulting Company and alumnus of Santa Clara University. We assist clients with the educational process of researching and selecting available franchise businesses that best suit desired lifestyles and financial goals. The research, qualification, and application service we provide is free; our fees are paid by the Franchise company when a client opens their business. For more information please email rick@ thefranchiseconsultingcompany.com, call/text at 925-324-6371 or visit www.franchisematchmakerserver.com

grow a healthy business Saladworks is the original create-your-own, fast-casual salad franchise. Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

grow a healthyequipment-light business and easy Simple – Our concept is asset-light, Saladworks is the original create-your-own, to operate. No fryers and salad no hood means less expensive fast-casual franchise. buildout costs for Healthy you.– USDA Just chop, sliceadults and dice to serve the reports that American are choosing healthier foods such as fruits and vegetables to support a tastiest create-your-own salads is turn-key. healthier lifestyle. That’s whyaround. nearly half of all Saladworks Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

Accessible – The fast-casual landscape is overbuilt and Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive cluttered with create-your-own burger, sandwich, pizza, buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key. Mexican and smoothie concepts. Landlords are looking for Accessible – The fast-casual landscape is overbuilt and healthy concepts like ours. We have market, venue, format cluttered with create-your-own burger,the sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for Saladworks is the original create-your-own, concepts like ours. We have the venue, format and footprint you healthy want. Saladworks ismarket, available. fast-casual salad franchise.

grow a healthy business

and footprint you want. Saladworks is available.

saladworksfranchising.com

fransales@saladworks.com

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

$1,227,858 median net sales for top quartile*

saladworksfranchising.com

Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive fransales@saladworks.com buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

t sales for top quartile*

Accessible – The fast-casual landscape is overbuilt and cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want. Saladworks is available.

$1,227,858 median

saladworksfranchising.com

fransales@saladworks.com

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

$1,227,858 median net sales for top quartile*

HONORED

TO HAVE THE

highest

WOMEN consultants

WE DO...

percent active OF

in the

INDUSTRY

and we're proud!

By Roger McGreal, SPENGA Co-Founder

The.Best. Workout.Ever.

is Spinning its Way Across the United States with over 300 Studios Awarded SPENGA was created to answer the growing need for a workout that puts equal focus on cardio, strength, and flexibility all in one hour. Through a combination of spin, strength, and yoga each workout is designed to improve endurance, strength, and flexibility. This unique combination delivers an unrivaled fitness experience from start to finish.

SPIN

Each SPENGA studio has experienced instructors that guide members through the full 60-minute workout. SPENGA was designed with the member in mind and prioritizes the member experience. Each member has their own dedicated space and there is no sharing of equipment. The entire group progresses through all three segments and SPENGA instructors stay with

STRENGTH

you every step of the way to personalize the experience. Even though the sessions are done in a group setting, they truly are You vs. You. You are not competing against each other, but together to reach your personal best. The sense of community this group workout provides is unparalleled.

YOGA

Each session begins with spin to immediately start heating up the body and torching calories. Next, you head to the strength area. The focus of the strength portion is to increase lean muscle mass and to keep the heart rate elevated through a series of cardio-focused exercises. The session ends with yoga. SPENGA’s yoga combines strength and flexibility poses and a well-deserved recovery. All three components combined, work together to deliver the best workout ever.

Each SPENGA studio has been meticulously planned to deliver a multisensory experience. As soon as you walk through the door, you’ll notice the attention to detail including the inspiring design elements, the invigorating aroma from the essential oils, and the DJ-inspired playlists that create incredible energy throughout the studio. Even before the pandemic, SPENGA has always prided itself on its extensive cleaning process. Members are not responsible for cleaning. Instead, a trained staff member will clean and sanitize the equipment after each session. This has always been a differentiating point with the SPENGA brand and SPENGA has continued to enhance the safety protocols due to COVID. This includes the installation of UV technology to clean and filter the studio air, adjusting the air intake in the studios, and the use of hospital-grade disinfectants and electrostatic cleaning processes.

SPENGA continues to grow at a rapid pace nationally. Despite the challenges facing businesses due to the pandemic, SPENGA sold a total of 60 new studios and opened 20 studios in 2020. SPENGA currently has over 300 studios sold, 50 open, and is projecting to have 80 studios open by the end of 2021.

SPENGA has been recognized for its growth, earning a ranking of #253 on the 2021 Entrepreneur Franchise 500 List, #1386 on the Inc. 5000 Fastest-Growing Franchise list, and #32 on the Inc. 5000 Regionals Midwest List. SPENGA is continuing to expand across the country. If you are interested in learning more about joining this fast-growing fitness franchise, visit our website:

spenga.com/franchise.

Build your own media company with

Your brand. Our audience. DIGITAL-OUT-OF-HOME ADVERTISING Social Indoor is an advertising franchise that focuses on marketing in local venues, primarily in restrooms of restaurants, bars, community centers, stadiums, and more. We install full motion digital monitors with audio capabilities to give our advertisers the most captive and powerful impression in out-of-home advertising. Consumers can’t flip the page, change the channel, or turn it off. Guaranteeing your clients ads are seen!

PROVEN LEADERSHIP: Our founder, Tony Jacobson, pioneered the industry back in 1987 with AJ INDOOR, and successfully reinvented it in 2002 with AllOver Media. His vision for this next chapter, is to build a national, digital advertising franchise network. Over 30 years of success in small to medium-sized cities and major metro areas.

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LOW START UP COSTS: You can own your own territory or even an entire market for as little as $50,000. We provide franchises with the digital monitors, pay for most of the installations and assist with any technical maintenance.

NO BRICK & MORTAR LEASE & NO/LOW EMPLOYEE NEEDS: Manage from your home and grow your team as you grow your business.

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HEALTH & FITNESS EDITION

Q&A

BODYBAR—A New Pilates Boutique Fitness Brand with a Competitive Advantage by Bill Stark, Consultant, The Franchise Consulting Company

here were several franchise industries severely impacted by Covid in 2020, with the Fitness industry being one of them. In Q1 2021, this industry is now seeing more people expressing an interest in fitness because the timeframe to open is 9-12 months out. BODYBAR, which is an emerging palates fitness brand, is poised for tremendous growth in 2021. I had the recent privilege of speaking BODYBAR’s President and CEO. Mr. Matt McCollum about his brand and his brand’s expectation in the coming years.

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Bill: Tell me about yourself and your wife and how you started with BODYBAR Pilates? Why Fitness? Matt: Kamille and I have been married for 11 years this July. We have three amazing daughters, Aspen (18), Ainsley (7) and Archer Mae (5). We love to workout, spend time with our family and friends, travel and are both very competitive people. Kamille and I initially joined the BODYBAR team as franchisees. We went through the same process many entrepreneurs go through as they research and evaluate

various brands. We wanted to find something that we felt passionate about, but that also had the potential to scale, provide good income and a lucrative exit opportunity one day. We ultimately landed on BODYBAR because we knew the workout was killer and we felt really aligned with the passion that our Founding Partners, Steve and Laurie Gatlin, have for impacting lives in a positive way. As we grew our studio, we developed what is now the standard operating practice for BODYBAR franchisees. Through various conversations and a great deal of due diligence, we accepted the opportunity to take over executive leadership of BODYBAR Pilates Franchising in the Summer of 2019. We took on this opportunity because in all of our research, studies point to a continued evolution of the fitness space. More and more people are looking for the specific workout experience they want, when they want it,

and a big box gym cannot provide the kind of flexibility or accountability that a boutique fitness concept like BODYBAR can. Additionally, the Pilates market has a significant Compounded Annual Growth Rate of 11% between 2018 and 2025. Being a part of a growing industry versus a stagnate or shrinking one is crucial, and it is why we took on this challenge. Bill: Could you briefly describe how BODYBAR Pilates is doing now and why you think 2021 could be a tremendous year for your brand and Fitness in general. Matt: BODYBAR Pilates is very well-positioned to have a tremendous 2021 and 2022. Coming out of the pandemic, people are more conscious about where and how they exercise. BODYBAR offers a very safe, low-touch, spacedout environment where people can get the exercise they need and the community interaction they desire all while feeling confident that their health and safety is our number one priority. We are seeing tremendous interest from people who want to join our brand as franchise partners, and we expect that trend to continue as the demand for high-quality Pilates instruction continues to grow.

Matt: First and foremost, our workout is built on the principles of Joseph Pilates' tried-and-true teachings. But, we have enhanced the delivery method to increase our clients’ heart rate, thereby burning significant calories while building strong, lean physiques. For a workout to be low-impact and deliver both strengthening and cardiovascular conditioning in one 40 to 50-minute block, you can’t ask for much more. I would also dare to say that there aren’t many better options to more efficiently use your valuable time than at

BODYBAR. Second, given the equipment we utilize, the Allegro II Reformer and EXO Chair, our type of workouts can’t be duplicated at home or at the gym. We have clients who own a Reformer at home, but they still continue membership with us because they know they can’t push themselves to the type of change they see when they come to BODYBAR. Third, we understand and appreciate the need for clients to have a fantastic experience in order to earn and keep them as members. That is

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HEALTH & FITNESS EDITION Matt: We love the challenge, but honestly as the world is evolving to a “workout my way” mentality, we believe that demand for high-quality fitness built around the core fundamentals of results, community and safety will continue to provide opportunities for innovative brands. Given the proven results of Reformer Pilates and our specific delivery model, as well as the unprecedented and growing demand in the industry for a concept like ours, we feel extremely confident in what we are bringing to market.

WE BELIEVE THE CULTURE YOU CREATE IS IMPORTANT IN DETERMINING THE QUALITY OF TALENT YOU ARE ABLE TO RECRUIT AND RETAIN, BECAUSE THAT WILL ULTIMATELY DRIVE THE OUTPUT FOR AN ORGANIZATION. why we build our studios and train our franchisees to make the community aspect of the business their primary focus. Clients will cancel memberships, but they won’t cancel relationships. Finally, many—if not most— other fitness concepts aren’t able to deliver the type of lifechanging, low-impact, highintensity training that we deliver. The equipment and training we offer is built for all fitness levels. So, whether someone is recovering from injury, postpartum, training for an athletic event, or building/restoring balance, dexterity and strength, we

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can customize our workout to fit their needs. The fact that we have 18-year-olds, 75-year-olds, pregnant women and elite-level athletes in a single class all achieving their desired results is a pretty amazing thing! I could go on, but at the end of the day, with demand for Pilates at an all time high and only growing, we are wellpositioned to bring a killer workout to the masses! Bill: How challenging is it to compete with the larger known fitness brands? What is your competitive advantage?

Bill: How important is the culture you've set for your brand? Matt: We believe the culture you create is important in determining the quality of talent you are able to recruit and retain, because that will ultimately drive the output for an organization. As a micro-emerging brand in the franchise industry, we are building a culture of teamwork, hustle, gratitude and grit. We believe teamwork will drive greater success. Hustle will help us get there as quickly as possible. Gratitude for one another, our franchise partners, our industry partners and our amazing families and friends keeps us centered on why we are doing what we are doing. Grit will hold us to accomplishing our goals, even through the challenges we face.

THE CORE FOCUS FOR US IS SUPPORTING OUR FRANCHISE PARTNERS AS THEY PROVIDE OUR BODYBAR COMMUNITIES WITH AN AMAZING WORKOUT AND EXPERIENCE. Bill: How did Covid impact your business and how has it improved so far in 2021?

complete led to very high revenue retention and lower customer acquisition costs.

Matt: I look forward to the day when that isn’t a question anymore! In many ways the impact of COVID on our business and the rest of the fitness and franchise industry gave us time to pause and reflect on the fact that there are some things we just cannot control. That being said, we were able to control our response to the pandemic. To that point, we realized that the growth we had targeted for 2020 had to be realigned to the market conditions. So while we never took our foot off the gas, we were able to shift much of our focus to providing better value to our earliest franchise partners. We added staff to increase support during start-up, revamped our training platform and material, and brought in industry leaders to share knowledge and expertise that further enhances our position in the franchise fitness industry. Even while it stymied our franchise development, we were able to double in franchise partner count from March 2020 to December 2020. From a unit standpoint, the pandemic validated our business model in many ways. Having a recurring membership model with clients who are invested in the community and a workout that is one of the safest to

Bill: What changes have you made in your operations as a result of this health crisis? Matt: We haven’t had to make vast changes to our operations. Bill: What are your expectations for your brand going forward? Matt: We are excited about the future of BODYBAR for all of the reasons I’ve identified. We aren’t shooting for massive growth just yet, as we want to grow with the right franchise partners by delivering on our commitments to them as they realize their dreams of business ownership. Then, we will scale our team and grow the brand exponentially towards 500 units in the United States within the decade. The core focus for us is supporting our franchise partners as they provide our BODYBAR communities with an amazing workout and experience. Bill: What type of franchise business owners are you looking to attract to join your BODYBAR franchise family? Matt: We are looking for owner-operators and semiabsentee owners. We do believe with our systems, eventually we will open it

up to complete absentee ownership, but with an emerging brand like ours, we want folks who are engaged. Our ideal candidate is looking to develop a market by purchasing 3 to 5 units. We offer a comfortable development schedule and a tremendous amount of support, including financing assistance, real estate selection, construction management, presale training and tracking, and all of the marketing and ongoing promotional support they will need to be successful quickly. Bill: What are the business attributes to being a strong and profitable BODYBAR franchise business owner? Matt: It’s pretty simple. Follow the model we’ve built. Put in the work and/or hire the people that will put in the work. Build your community through hustle, joy, empathy and genuine interest in folks. Then, show-up and have fun with your team. Don’t ever ask your team to do something you wouldn’t do first and go make your clients lives better! ABOUT THE AUTHOR Bill Stark is a Franchise Business Advisor who helps people explore business opportunities in franchising and help their professional dreams become a reality. Contact Bill at 602-793-3915 or at billstark@ thefranchiseconsultingcompany.com. WWW.FRANCHISEJOURNAL.COM | MAY 2021

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HEALTH & FITNESS EDITION

The Franchisee Experience:

The RockBox Atlanta Story by Jon Ostenson, Consultant, The Franchise Consulting Company

hen it comes to small businesses, including franchises, I always love to hear the background story on the owners and how the business came to be! In early 2020, prior to the pandemic, a RockBox Fitness location came open for resale in Atlanta. Recognizing the opportunity, I immediately began reaching out to my Atlanta network to gauge interest. I was a big fan of the RockBox brand and franchise system and I liked the idea of personally investing alongside a client of mine on this deal, as I have for several others in the past. Early on, I received a lot of interest and candidates came and went. However, my business partner Allan Young, founder of the ShelfGenie franchise system, was really keen on the idea and stuck with the

The idea of personally investing alongside a client of mine on this deal, as I have for several others in the past. 112

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exploratory process. This took us to Charlotte, NC where RockBox is based. We spent several days with Jeff Dudan, Steve Halloran, Roger Martin, and other leaders of the franchise system. We had the opportunity to undergo a full workout and live and breathe the brand. We were impressed! Shortly after returning to Atlanta, the gentleman that was to serve as our operational partner backed out. Then, the pandemic hit. However, we continued to hold on to the idea. Fast forward to the third quarter of 2020, I had

a flash of brilliance. Knowing that Allan was still very much on board with purchasing RockBox, I reached out to another client of mine, Hyon Merck, to see if there would be interest on his end in partnering. Hyon had spent years in personal training, including being recognized two years in a row as the top trainer in the LifeTime Fitness system nationwide! Long story short, Hyon loved the idea of leading a gym. He also recognized the value that a franchise veteran such as Allan would bring. I remember introducing the two of them at my office one morning, and after that, the rest is history. For me, it has been neat to watch from the sidelines as they have reopened the gym and grown the membership. I love it when I have the opportunity to not only match candidates with opportunities but candidates with potential partners. I look forward to watching the future success of the RockBox brand in Atlanta, led by two true rock stars! ABOUT THE AUTHOR Jon is the CEO of FranBridge Capital, an FCC Consultant, a former Franchisor and multibrand franchisee and he is the Author of the 'Franchise Path'. Contact Jon at Jon@ TheFranchiseConsultingCompany.com.

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At The Exercise Coach, they believe that Strength Changes Everything. This is a central theme of the brand’s value proposition and fitness philosophy, a claim so important that Brian Cygan, CEO and CoFounder, uses it as the title of the recently launched national podcast (https://exercisecoach. com/strength-changeseverything-podcast/). For many franchise systems, the creation of such a national content channel would be the major

announcement of the year – for The Exercise Coach, this is just one of a series of significant accomplishments that have marked a remarkably strong 2020 and 2021. If you listen to the media narratives, brick-andmortar fitness is in trouble. After a year of immense operational challenges and closures, re-openings, and capacity restrictions; many brands had to make a pivot or shift, changing their service delivery or their model entirely. But Cygan and his team leaned into the core differentiators of the brand personal training, one-on-one

service delivery, scheduled appointments, small, clean studios, and safe, effective, and efficient training sessions. With their clientele largely being adults in their 40s, 50s, 60s, and beyond, these sessions and the environment the franchise provided were crucial for them to maintain their health and strength during the past year. Under the leadership of Cygan and Brad Bundy, COO, the brand launched its 100th open studio in January of 2021. This marked a nearly 30% increase in open locations from January of 2020. So far in 2021, the brand has launched an additional 15 units, bringing the total of operational locations to 110 studios in 29 states. The brand also projects at least another 25 units to be opened this year.

How did a fitness franchise experience such strong growth during such a year? Strong leadership and a proven model.

“Opening our first business at the beginning of a pandemic was a real challenge. But the support we had from our corporate team at The Exercise Coach helped us feel confident we could make it through it even stronger,” explained Sommer Hahn (Exercise Coach franchisee and multi-unit developer in Omaha, Nebraska). “They were immediately available to help by minimizing expenses and putting in new protocols to help us open safely. They communicated with us on a regular basis and continually innovated to offer even more options to operate safely for our coaches and clients. Through constant engagement with franchisees, they assured us that we were in a strong position to help people stay healthy in this new environment and that is exactly what we have seen. After opening our second studio this past year, we have seen nothing but success. We are grateful and so glad we are part of such an amazing team.” This growth has been recognized by Entrepreneur Magazine, whose yearly rankings are followed with considerable excitement by the franchise industry. In their 2021 rankings (https://www.

entrepreneur.com/franchises/ exercisecoachthe/334302) The Exercise Coach landed in the Top 175 on their national Franchise 500 List. Additionally, it was named in their list for Best Franchises for Veterans and a Top 100 Fastest-Growing Franchise. It is currently the fastest-growing personal training franchise in the country and is close to becoming the largest too. Steve Hopingardner, Exercise Coach franchisee in Perrysburg, Ohio had been open for less than a year before the pandemic hit.

“During the time we were shut down, Brian and the team kept us informed by hosting periodic meetings where we were able to share ideas, discuss best practices, and develop a solid client outreach and marketing plan. Because of these actions, we were able to re-open safely and with tremendous

client retention. Since re-opening, we have enjoyed incredible retention rates and brought on many new clients every month.” Steve was so impressed with the rebound and with the corporate team’s strong leadership that in March of 2021 he purchased a second development territory to expand his business in the Toledo market. Continued strong growth seems inevitable. In addition to the 110 locations currently operating, there are more than 130 development units awarded and committed to being opened in the next couple of years. And this does not count the continued development of new franchisees powered by the brand’s partnership with the franchise industry’s largest franchise sales organization, Franchise FastLane.

Story continued on the next page

base, made a difference in our client’s lives, and built each other up along the way.”

Jen Cain, VP of Franchise Development at FastLane, has been blown away by the continued and steady growth and has seen first-hand how a strong culture leads to positive system momentum.

‘Strength Changes Everything.’ This is often in reference to the science-based truth that progressive and meaningful strength training brings about a cascade of physical benefits to their clients. But as the last year has shown us, the strength of leadership and a team of experienced franchise executives can change the trajectory of hundreds of franchisees and their local businesses. “The pandemic necessitated adaptation and accelerated innovation. However, for franchise brands, more than anything, the pandemic tested the strength of their business model and the collaborative mindset of their culture,” Cygan said, reflecting on the past year.

“The Exercise Coach is a brand that is setting standards, not only in the personal training space but in the franchising space as well. The team behind The Exercise Coach has been the epitome of responsible growth, all while creating a culture built on integrity, hard work, and success. We anticipate consistent “I could not be more and continued franchise proud of the commitment, growth of 50+ franchise character, and resilience demonstrated by our units a year. I am honored to be a part of the team that franchisees and corporate support team during a is changing the lives of so protracted season of many franchisees and their continuous uncertainty. clients across the country.” Together, we grew our Brian Cygan is fond of saying,

brand footprint, recovered, grew our national client

To learn more about The Exercise Coach email exercisecoachleads@franchisefastlane.com

Many economists and retail experts predict a roaring bounceback in 2021 for local brick-and-mortar businesses. And yet, The Exercise Coach did not sit back and wait for the rebound. They boldly grew in the face of the storm and are the best-positioned fitness brand to serve the millions of Americans who are more aware of their need for personal wellness improvements. Hopingardner summed this up well, “This pandemic highlighted the unhealthy state of many American adults struggling with disease and comorbidities. The undeniable need for effective whole effort exercise and whole food nutrition has never been more evident. I am very optimistic for the future of The Exercise Coach. We provide a proven program of effective exercise that adapts to people, regardless of current condition or abilities, in a clean and comfortable studio with knowledgeable coaches in no more than two twenty-minute workouts a week. What is not to like?”

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HEALTH & FITNESS EDITION

From Parking Lot Startup to Big Business Opportunity:

BURN BOOT CAMP by Scott Milas, Consultant, The Franchise Consulting Company

ou never know when a small event can take off, become something even bigger and then become a business opportunity for others. That’s exactly what happened when a group workout offered in the parking lot of a gymnastics studio in 2012 gained popularity quickly to become one of the fastestgrowing fitness concepts called Burn Boot Camp. Devan and Morgan Kline began franchising the brand just three years after they started, in 2015. Burn Boot Camp utilizes a proper mindset, whole food nutrition, strength and burst training, and a sense of community to create an encouraging and motivating place for success and confidence. The mission of the franchise is to help women and families find health and happiness through the gateway of fitness and friendships. They do this through specially designed workouts, one-on-one focus meetings, their inspiring community, and free childcare while clients train. Burn Boot Camp is more than just a gym. They have

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a five-pillar philosophy that empowers them to inspire and transform the lives of their clients every day. Mindset: To change the body, you must first change the mind! A true transformation starts by knowing there will be hardships and preparing yourself to overcome them. Burn Boot Camp clients become all-around better people by strengthening their minds before strengthening their bodies. Whole Food Nutrition: You can’t out-train your diet! Whole food nutrition help build health from the inside out. As a very results-oriented program, they help to balance nutrition habits to make eating healthy and feeling great realistic and achievable. Burst Training: The best way to burn body fat is known as Burst Training. These highintensity intervals leave the body eating away at fat cells for up to 72 hours after their completion. Strength Training: Building lean muscle through hypertrophic strength

training. It allows the body to burn more calories at rest, shape your physique, and ultimately keep that unwanted body fat off! Burn’s outside-the-box strength training protocols focus on empowering our clients to complete the most common desired performance goals. Community: Burn Boot Camp stands strong and stands together, they are the women of Burn. Their Burn women are a group of like-minded people who go through similar ups and downs of life. In 2020, Burn Boot Camp was recognized as one of the Top 50 Fastest-Growing Franchises for the 4th time by Entrepreneur and the #3 Top New Franchise. In 2021, Burn Boot Camp climbed to #90 on Entrepreneur’s Franchise 500 rankings, the brand’s third consecutive year on the list. Within five years of franchising, the company opened over 260 locations and sold over 400 territories in most states.

THE MISSION OF THE FRANCHISE IS TO HELP WOMEN AND FAMILIES FIND HEALTH AND HAPPINESS THROUGH THE GATEWAY OF FITNESS AND FRIENDSHIPS. FRANdata reported in 2019 that new gym franchises in the U.S. on average grow to 44 locations in their first four years. Burn Boot Camp has opened 177 locations in 35 states since becoming a franchise in 2015. At the time of the report, almost 200 more were sold and waiting to open. Senior analyst Anya Nowakowki of FRANdata stated, “Based on almost 150 emerging fitness center concepts that entered the market since 2010, Burn Boot Camp is in the 99th percentile of franchised system growth in its first four years franchising.” Burn Boot Camp has a low,

upfront financial investment relative to other franchise opportunities. Single-unit and area development opportunities are still available in prime territories. Burn Boot Camps also have multiple revenue centers, in addition to membership, with Burn Nutrition products. Burn Boot Camp is attracted to potential franchisees who have a passion for health and wellness, as well as, helping others. Successful franchise partners have leadership skills, financial stability, a level of business acumen, and desire for success. You do not have to be a trainer or have a fitness

background to be a successful franchise partner. If you’re ready to transform your life by owning a business created to help others transform theirs, let’s talk about Burn Boot Camp. ABOUT THE AUTHOR Scott Milas is a franchise Top 15 consultant with The Franchise Consulting Company who works with many different people from all types of backgrounds who are interested in learning about owning their own business for the first time. He also works closely with multi-unit/brand owners who are looking to diversify their business portfolios. Contact Scott at 413-935-5111 or scottmilas@ thefranchiseconsultingcompany.com. For more information on Scott, visit www.scottmilasfranchisecoach.com.

WWW.FRANCHISEJOURNAL.COM | MAY 2021

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