FRANCHISE Journal LEARN Why You Should Buy A Property Service Franchise p. 36
THE SCOOP On Coworking Spaces p. 76
HOW TO Become A Business Coach p. 90
OCTOBER 2020 /FranchiseJournal.com
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contents 70
OCTOBER 2020
122
132
DADDY O'BRIENS ALCOHOLIC ICE CREAM
16
SPRING-GREEN LAWN CARE Always on Top of Property Services List Rhonda Sanderson
20 KITCHEN SOLVERS
ESIGN. INSTALL. ENJOY. A Commitment D to Franchise Partners & Their Clients Kali Morgenthaler
26 MONSTER TREE SERVICE
Seeds of Succes
30 Why Did I Not Notice That Before?
6
Mitchell Licata
OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
36 FRANDEVCO Why You Should Consider Buying A Property Service Franchise Jeff Dudan
40 Beyond Property Management
Greg Mohr
44
COVER STORY
60 The New Sexy: Home Services, Recession
Resistant Franchise Opportunities Seth Lederman
66 A Look at Essential Businesses
Eddie Rodriguez
70 PILLAR TO POST HOME INSPECTORS®
A Property Services Star Rhonda Sanderson
92
76 The Business of Coworking Space
Scott Milas
80 PRO REALTY PROPERTY MANAGEMENT Virtual Property Management Franchise Launches David Berk
84 THE LOCAL CULINARY
First-Ever Ghost Kitchen Franchise
90 ACTION COACH Become A Business Coach Start a career that will last longer than any crisis Don Schin
94 FLOOR COVERINGS INTERNATIONAL
Meets the Needs of its Franchisees, Customers Rhonda Sanderson
98 MOWBOT
A Revolutionary Lawn Care Franchise Lindsay VanderBroek
106 IFRANCHISE GROUP Franchise Marketing Messaging in a COVID World Mark Siebert
110 Does Buying a Franchise Make Sense?
Jim Gormley
114 Be Part of an Essential $41 Billion Industry:
Painting Phyllis Pieri
118 Understanding Franchisee Performance
Mark Schnurman
122 PAUL DAVIS
Why Paul Davis is the Master of Disaster Rhonda Sanderson
128 The Hard-Hitting Truth Finding the Best
Franchise for YOU. Janice Charles
132 DADDY O'BRIEN'S
PREMIUM SERVICE BRANDS 360 Painting Handyman Pro Kitchen Wise
Maid Right Renew Crew Prolift Garage Doors
Alcoholic Ice Cream A Hot Franchise Concept
136 Why I Just Bought A 4th Services Franchise
Jon Ostenson
140 A Solid Start in Property Management
John Ovens
WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
7
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welcome
NOTES
IF YOUR HOME IS YOUR CASTLE YOU BETTER MAKE IT LOOK NICE!
W
hy are property services franchises such a dominant force in our economy? Simply put the franchise model provides for a better customer experience with essential services. We all know the cliché of the handyman showing up in the ratty old van smelling like cigarettes and driving across your front yard before giving an estimate on a piece of paper and then not getting the job done on time or as you wanted it to. Franchising provides a blanket of security because the people coming to your home are trained, follow standards and are part of a national brand that cares about its customers. With 65% of the population owning a home there is a large embedded base of opportunity in every component of property services. With almost 700,000 homes sold each year in the US coupled with a median age of a home is 36 years old there will always be a need to fix the old place up. Things break. Things wear out. If a home isn’t cared for one of the largest investments you’ll make starts decreasing in value. Couple this with the lack of time many experience and life becomes alot easier if you can have a trusted source do the work. Besides, do you really want to climb on a ladder 20 feet up and paint your soffit? Do you have the skills to fix your plumbing or electric? Probably not - leave it to the professionals. During the pandemic, we have seen some major trends in the home improvement space as the population has been sheltering in place. Home projects have been skyrocketing. There are only so many times you can look at your outdated kitchen or bathroom until you decide to do something about it. Painting and flooring is one of the fastest ways to spruce up a room and
10
OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
these categories have seen significant growth in revenue as well as entrepreneurs purchasing franchises in this space to capitalize on the growth. This is a trend that is likely to continue for a long time to come. Within this dynamic and growing market, there are mega brands that are emerging where visionary CEO’s like Paul Flick are building a multi-brand platform to capture the synergies of marketing, operations, finance and support across brands that service a home. Premium Service Brands companies — 360° Painting, Handyman Pro, Maid Right, ProLift Garage Doors, Kitchen Wise and Renew Crew — have been providing services to an ever-expanding customer base for over 10 years. With hundreds of locations across the USA and Canada, their focus on premium quality work builds meaningful connections with homeowners, creating lifetime customers. For franchise owners this means long term cash flow and the ability to partner with sister companies within a market to market cooperatively and gain market share. For instance, a client of a Maid Right franchisee is going to paint their home, it is very likely they will learn about the local 360 Painting franchisee who can then come and give an estimate. This powerful combination of service, marketing and quality is the hallmark of quality franchising.
Nick Neonakis
Editor, Franchise Journal
FOUNDER
NICK NEONAKIS DESIGN DIRECTOR
Pete Neonakis DIGITAL DIRECTOR
Abel Beyene ART DIRECTOR
Marty Greenbaum
EXECUTIVE EDITOR Chantae Arrington
SENIOR DESIGNER Patrick Elsner
MANAGING EDITOR Brenda Lesch
VIDEO PRODUCER Matt Panepinto
DEPUTY EDITOR Faizun Kamal
CONTRIBUTORS David Berk Janice Charles Jeff Dudan Jim Gormley Seth Lederman Mitchell Licata Scott Milas Greg Mohr Kali Morgenthaler Jon Ostenson John Ovens Phyllis Pieri Eddie Rodriguez Rhonda Sanderson Don Schin Mark Schnurman Mark Siebert Lindsay VanderBroek
SENIOR EDITOR Bill Polk ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Abel Beyene ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli
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OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
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A DIVISION OF KEYSER
DON’T HAVE A REAL ESTATE DEPARTMENT?
WITH F.R.E.D.
NOW YOU DO WHAT’S F.R.E.D.? Franchise Real Estate Department (F.R.E.D.) is your team of franchise commercial real estate experts.
F.R.E.D. IS ALWAYS
ON YOUR SIDE
As a franchise-focused division of Keyser, F.R.E.D. gives you all the power and resources of a commercial real estate brokerage, with a focus on franchising.
F.R.E.D. only represents tenants, never landlords, so you know we’ve always got your back and are ready to negotiate aggressively for you and your franchisee.
From site selection, to lease negotiations and hanging your official “Now Open” sign, F.R.E.D. helps remove the hassle by coordinating with construction, legal, and your landlord throughout the entire process at no cost to you or your franchisee.
CHAT WITH F.R.E.D. ROCCO FIORENTINO
rf@keyserco.com 609.206.4300
TY BREWSTER
tbrewster@keyserco.com 623.332.3201
OR VISIT US ONLINE www.keyserco.com/fred 602.9.KEYSER
THE PROPERTY SERVICES ISSUE
Spring-Green Lawn Care is Always on Top of Property Services List by Rhonda Sanderson, CEO, Sanderson & Associates
A
ccording to a recent segment on CBS This Morning, the perfect lawn has been sought after since the 1950s, when it was a sign of prosperity to own a home with your own little “patch of heaven”, a lawn. This fact may help to explain why Spring-Green Lawn Care was named to the Forbes List of Top 10 Franchises to Buy in 2019 as well as Lawn and Landscape Magazine’s 2020’s Top 100 Largest Companies in the industry. Spring-Green Enterprises, their parent company, is long known for its marketing and back office support teams. Founded in 1977, Plainfield, Illinois-based Spring-Green Lawn Care has been delivering lawn and tree care services nationwide for over 43 years. Its service is centered on the beautification of residential and commercial customers in middle-class and affluent neighborhoods and communities. Spring-Green is an attractive opportunity for
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Mike Valestin is a franchisee with Spring-Green Lawn Care.
entrepreneurs and existing green industry business owners who want to align themselves with a franchise opportunity that has proven economic resilience, healthy profit margins, industry leading business and marketing intelligence, recurring revenue and retirement and family planning through business ownership. Spring-Green currently has 81 franchises operating in 26 states.
OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
INVESTING IN SPRING GREEN Michael Valestin, one of the system’s most successful franchisees, will be the first to tell you he was never one for office work. He was always much more interested in building things and in the construction process. “I liked watching a project evolve from nothing to something,” said the 36-yearold owner of a prosperous franchise in the Milwaukee
area. "In high school and through college I worked with my neighbor doing large scale residential and commercial installation projects.” At age 25, Michael Valestin invested his savings and started a landscape/snow removal business. It was right up his alley and he saw results and more importantly, learned how to run a small business of his own, which had been his dream. Then in 2014, after growing his business for ten years, he began looking into franchise systems to keep himself and his business up-to-date with back office and marketing support. “I’ve owned my own landscaping company for quite some time,” said Valestin. “We had done a little fertilizing and maintenance and that’s the side of the business, the residential, that I wanted to grow and be more profitable. I can build a patio and it’s one and done. The best you can hope for is a referral at the end. The great advantage of lawn care is the recurring revenue. “ That realization kicked-off Valestin’s search for a business model that was a good fit for his long-term goals. He did his due diligence and chose Spring-Green Lawn Care. Not only did they provide all the support he was looking
for, but their terrific and well proven successful services, such as lawn fertilization and mosquito control. “The support system, the people, and the marketing are what sold me on SpringGreen,” Valestin said. ESSENTIAL Deemed as an essential business, he was able to continue working during these challenging times. The pandemic did not slow down business and he has already met his sales goals for 2020. Valestin’s decision to expand his business with a SpringGreen franchise has turned out to be the right one, as he has found a deep well of expertise and resources. Spring-Green’s highly skilled team has been an invaluable mechanism to grow his business. “If I have a question, I call my Business Consultant or the Director of Education at the support center and someone always answers. Whether I needed answers about grass or a species of weed or even have a question about a business decision, Spring-Green has always been there for me.” FOR MORE INFORMATION Visit https://www.spring-green.com/ franchise-opportunity/.
“THE SUPPORT SYSTEM, THE PEOPLE, AND THE MARKETING ARE WHAT SOLD ME ON SPRINGGREEN.” MICHAEL VALESTIN, SPRING-GREEN LAWN CARE FRANCHISEE
ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/
WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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Own Your Own Business A RYTECH Franchise is a Recession-Resistant Investment in a 60+ Billion Dollar Industry! Insurance companies have paid $60 Billion annually in paid losses, with water damage being the most frequent type of loss.
RYTECH- Water Damage Mitigation & Mold Remediation Specialists
RYTECH Advantages Exclusive territories offer significant earning potential. No office requirementsRun your franchise from your home! Expand at your own pace. Software and training provided. Customer service program with billing and payment organization, accounting and payroll services.
RYTECH’s business development relationships with insurance carrier partners drives business to you. Our claims cycle is one of the fastest in the industry, which means you receive payment sooner. RYTECH actively supports its franchisees with initial and ongoing local marketing/sales training.
Follow this link for more information: rytechinc.com/franchise Contact Steven Seabaugh, Franchise Development, directly at:
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THE PROPERTY SERVICES ISSUE
DESIGN. INSTALL. ENJOY. A Commitment to Franchise Partners & Their Clients by Kali Morgenthaler, Director of Marketing, Kitchen Solvers
I
t’s no secret that the kitchen is the heart of the home. From hosting friends and family get-togethers, to preparing daily meals or making holiday cookies, the kitchen is oftentimes the place to congregate. Recently, the kitchen has even transformed into home offices, homeschool, and a safe space to enjoy the comforts of family. No kitchen is the same; it lives in a home and becomes a product of the people who enjoy it. Each kitchen has different characteristics that make it unique, but one thing remains the same, their functional purpose. This is
20
why Americans spend $60 billion on their kitchens each year!1 With more time spent in the home, homeowners are looking to make upgrades to their home now more than ever. In fact, Metrostudy/ Zonda recently released the Residential Remodeling Index, which is 28.8% higher than the last peak in residential remodeling in 2007.
OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
“Metrostudy/ Zonda projects the RRI will see an annual increase of 6.3% for the full year in 2020.”2 This indicates the home remodeling industry is steadily growing and is in need of more remodelers to support demand. Kitchen Solvers has been recession resilient throughout the 38 years as a kitchen and bath remodeling franchise. The franchise specializes in embracing what makes a house a home and empowers homeowners to create a space that is truly their own. At its core, the company believes in providing the most pleasant remodeling experience by promising clients to design, install, and help them enjoy their kitchen completed in timely service the whole time, every time. This commitment is so ingrained into their culture, almost all of their clients leave reviews about the process and not just the finished space. One homeowner writes, “I have recently finished a kitchen remodel with Kitchen Solvers of Fort Lauderdale. They were fabulous to work with and our kitchen turned out perfect. I’m a type A personality so for me to say it is perfect is A LOT! There
BEFORE
AFTER
THE KITCHEN SOLVERS HOME OFFICE TEAM BELIEVES IN SUPPORTING THEIR FRANCHISE PARTNERS THROUGH THE ENTIRE PROCESS AND CREATING EFFICIENCIES AS THEY GROW THE BUSINESS. is not one thing I wish was done differently or better. They ensured my satisfaction at every step. I now feel like I should have my own cooking show. I’m enjoying every minute in my new kitchen!” Just like the commitment franchise partners make to their homeowners, the home office echoes that commitment to its franchise partners by helping them design, install, and enjoy a legendary business opportunity. “All of our franchise partners are unique, but they do all share one commonality - their purpose,” says Zach Nolte, President of Kitchen Solvers. “Some have remodeling experience, others
haven’t touched a tool in their lives. Some come from corporate backgrounds, while others have no management or business-building experience. Each has different strengths and weaknesses, and various experiences that have brought them to the kitchen remodeling franchise opportunity, however, each franchise partner shares one common purpose, which is seeing the joy in creating those “wow” moments for their clients.” Just like a kitchen remodel, building a business from the ground up is no easy process. The Kitchen Solvers Home Office Team believes in supporting their franchise
partners through the entire process and creating efficiencies as they grow the business. One of the core values at Kitchen Solvers is “Energized”, meaning the Home Office feeds off of the energy that franchise partners feel when they are succeeding, while franchise partners feed off of the energy they get from happy homeowners. They stop at nothing to make sure franchise partners are meeting their individually set goals and then help share in the celebration when they get there. This sense of community and partnership allows the franchise system to continually grow and evolve. One franchise partner, Larry
WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
21
Schaffert, owner of Kitchen Solvers of Frederick remarks, “I couldn’t be more impressed with the willingness of the support staff to embrace the ideas and feedback from franchisees. They have a real understanding of the challenges franchisees face and deliver the systems to overcome those challenges. As a franchise owner since 1998, I have always been impressed by the new and innovative support programs they continually provide.” DESIGN, INSTALL, ENJOY — three words to describe the Kitchen Solvers franchise as a whole. While these terms
perfectly describe the projects Kitchen Solvers franchise partners are completing, they also describe the business the home office team is helping them create. The team has an unyielding passion to create a winning business plan for each location, which outlines the franchise partner’s goals and aspirations for the business. They install the system into every location by creating tactical steps for both the home office team and franchise partner to take together to meet the goals. Then they support, celebrate, and enjoy the successes of each franchise partner.
WHAT’S NEXT FOR KITCHEN SOLVERS AND FUTURE FRANCHISE PARTNERS? With this winning equation, Kitchen Solvers is expanding their footprint. There are a lot of areas in demand of the pleasant remodeling experience and Kitchen Solvers is ready to serve. They are looking for the right f ranchise partners, with the same passion for client satisfaction. Now, with recent shifts due to COVID-19 to more virtual appointments, by-appointment-only showrooms, and in-home visits on the rise, it is a perfect time to join the Kitchen Solvers family. Kitchen Solvers is a franchise that offers a home-based or showroom model that can be owner-operated or semiabsentee. The business system is streamlined with a plan in place for quick ramp-up and is designed as an affordable investment. Kitchen Solvers has been a recession resilient business model for the last 38 years and is experiencing record-breaking growth. The franchise system offers comprehensive training and support and an awardwinning “family” culture. FOR MORE INFORMATION To learn more about the opportunity, visit www.kitchensolversfranchise.com.
ABOUT THE AUTHOR Kali Morgenthaler is the Director of Marketing for Kitchen Solvers and works directly with franchise partners to build and support marketing strategies. Her extensive corporate marketing experience along with her education (Bachelor of Science in Marketing and MBA) has allowed her to grow and manage localized marketing plans for each franchise, while also managing national campaigns.
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OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
THE PROPERTY SERVICES ISSUE
SEEDS OF SUCCESS Monster Tree Service CEO’s Growing Business Portfolio
M
onster Tree Service CEO and Founder Josh Skolnick started planting the seeds of success even before he could drive a car. Today, he’s at the helm of three franchise businesses because when he sees a good business opportunity, he moves quickly. The focus Skolnick puts on learning every aspect of a business and creating a profitable model that can be replicated makes him a natural in the franchising industry. “To build a successful business, the service you provide is just as important as how you provide it,” says Skolnick. “Monster Tree
26
Service grew into a national franchise because we created a successful plan that combined the knowledge, processes, and systems which took us years to perfect. That proven system now helps new franchise owners hit the ground running.” BUILDING A BUSINESS FROM THE GROUND UP Before becoming the multimillionaire owner of Monster Tree Service, Skolnick started a lawnmowing business in his
OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
neighborhood in southeast Pennsylvania. While still in high school, he quickly expanded from mowing a few yards to running a thriving landscaping company responsible for dozens of homes in his community. But Skolnick is an entrepreneur, not a landscaper. His lawnmowing business evolved to landscaping, mulching, and finally to tree care and removal. The $21 billion tree service industry is where Skolnick found his niche.
“TO BUILD A SUCCESSFUL BUSINESS, THE SERVICE YOU PROVIDE IS JUST AS IMPORTANT AS HOW YOU PROVIDE IT.” — JOSH SKOLNICK “Monster brings a level of professionalism and brand recognition to an industry that’s largely serviced by small mom and pop operations,” says Skolnick. “We have licensed, insured, and uniformed crews using state-of-the-art equipment to safely care for residential and commercial properties. Our customers appreciate that, and will happily refer Monster to their friends.” Skolnick’s vision has grown the company into a national franchise with territories from coast to coast. He expects Monster Tree Service to hit the $100 million sales mark by 2021. GROWTH IS ONLY LIMITED BY YOUR IMAGINATION The desire to expand Monster Tree Service into a national brand also introduced Skolnick to the franchising industry. Monster began offering franchises in 2012 and now has nearly 100 franchise partners and over 200 territories across North America. “One of the things I observed early on in franchising is that there are many brands out there that have these umbrella companies that hold multiple service businesses or concepts in general within them,” said Skolnick. “This concept really appealed to me, because the level of resources and attention to detail that they can put toward a business are second to none in comparison to the franchise brands that run as stand-alone companies.”
Skolnick applies those principles to his new business ventures, including in his role as the CEO of RedBox+, the nation’s only roll-off waste container and portable restroom franchise. Skolnick says he was impressed by the company’s unique design that combines two necessary services. He was also hooked on the profit margin and franchise potential. Under Skolnick’s guidance, RedBox+ now has more than 225 units across North America. “I had grown Monster Tree Service to over 100 franchise units and then what I began to do was look for other opportunities to begin to diversify my own personal portfolio,” said Skolnick. “But more importantly, I wanted to begin to grow the overall organization to bring in more resources to franchisees within the system.” Skolnick’s franchising empire is still growing. Earlier this year, he acquired Mighty Dog Roofing, a high-quality roofing repair and replacement company. Skolnick plans to offer franchise territories by the end of 2020 to develop another national brand — this time in the $48 billion roofing industry. A STRONG LEADER NEEDS A STRONG TEAM Throughout his career, Skolnick has made it his business to help others succeed by focusing on what he refers to as “operational excellence.” “What we have really found are great ways to market,
sell, and produce services in the industries we are in,” said Skolnick. “We know exactly how to get in front of our customers. And we put a strong focus on the customer acquisition strategy. That, along with the quality of the services that performed, creates a limitless flow of referrals and incoming leads to all of the businesses.” Skolnick’s vision, passion, and strong worth ethic make him a dedicated business leader who understands the stakes are high when franchise owners are investing in your business model. He’s always prided himself on having a strong work ethic and expects the same from those around him. “From a leadership perspective, I have what I like to call a servant style of leadership,” said Skolnick. “I will leverage and implement feedback from anyone regardless of their position and/or title within any of my organizations.” This all-hands-on-deck approach has helped Skolnick launch aggressive franchise strategies across all of his brands. Very impressive, for a man who hasn’t even reached his 40th birthday. “Today, I have over 450 franchise units combined between my first two franchise systems, with a third on the way,” said Skolnick. “I’m very excited to see what the future holds.” www.monsterfranchising.com
WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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Franchise FastLane’s Service Franchise Opportunities
Color World is a proven full-service, essential painting franchise that offers more than just your traditional painting services. •
FIVE revenue streams, FIVE times the potential
•
Low Overhead: No brick and mortar requirements and few employees
•
First-Class Technology: Easily manage every business aspect with virtual estimates and contactless payment options colorworldleads@franchisefastlane.com
Hello Garage is positioned in a $2.2 billion COVID-resistant industry that is growing 5% annually. Backed by 45 years of experience and proven financial strength of Supportworks and The Thrasher Group, this simple and home-based model is quick to open with a low investment. •
Proprietary products backed by lifetime warranties
•
National Appointment Center paid for in brand fund; proven results (69% lead to appointment conversion)
•
Simple and Home-Based model with 23 franchise units awarded hellogarageleads@franchisefastlane.com
Home Clean Heroes is an essential service brand positioned in a booming $6 billion residential cleaning industry. They are already seeing momentum with proven powerhouse teams behind it: Buzz Franchise Brands and Franchise FastLane. •
Recurring Revenue: Predictable revenue driven by year-round, repeat service
•
Simple, Differentiated Model: Home-based, quick to start, few employees
•
LIMITED TIME ONLY - Buy 2 units get 1 FREE! + Consultant Bonus homecleanheroesleads@franchisefastlane.com
Koala Insulation is an industry leader in the fast-growing, global $50B insulation industry. With their recessionresistant and mobile business model, they have an expected 5.7% growth rate. •
Disrupting the fragmented insulation industry with nearly 100 territories awarded since April
•
We sell savings through a simple and scalable, proven business model
•
COVID resistant service business with a modest investment <$200k, no buildout or long-term leases, and launch 60-90 days after signing koalaleads@franchisefastlane.com
Monster Tree is the first and only tree service franchise opportunity in the $17 billion tree service industry. Their essential business model has grown to over 200 territories in the US and over 80 franchisees. •
Section 179 Tax Deduction: Offset annual profits up to $500k a year
•
No brick and mortar rent / leases / maintenance
•
Multiple revenue streams with continuous upselling with plant health care and residual monthly / quarterly / annual contracts monstertreeleads@franchisefastlane.com
Mosquito Shield has more than 20 years of experience of in-home services and franchising. This mobile and seasonal business model is part of the fastest-growing pest control segment that is seeing an annual growth rate of 22%. •
Simple Business Model: Home-based, quick to activate, and few employees
•
Recurring Revenue: 84% customer retention rate
•
Turn Key Sales: A centralized National Sales Center handles thousands of inbound leads during the sales season so you can focus on servicing your customers mosquitoshieldleads@franchisefastlane.com
Smash My Trash has sold 350+ territories in the last 8 months with Franchise FastLane. This booming mobile franchise is a 15-minute service that compacts commercial waste in containers and reduces haul volume by 70% on average. •
Simple Model: No facility, small team, semi- absentee, and scheduled routes
•
Disruptive: Tested, proven, and highly profitable with virtually no competition
•
Support Systems: Sell and grow your business corporate does the rest smashmytrashleads@franchisefastlane.com
THE PROPERTY SERVICES ISSUE
WHY DID I NOT NOTICE THAT BEFORE? by Mitchell Licata, Consultant, The Franchise Consulting Company
T
hink of all the millions of people working f rom home because of Covid-19. Many of these people have never spent this much time in their own homes or apartment in their entire life. Usually they get up in the morning and leave for work, only to return home late. On the weekends they either take the family out, bring the kids to their baseball, football
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or soccer games, or do some small chores with the few free minutes they have. Now they are working from a home office, or on the kitchen or dining room table. They can be found working on the couch in the living room with their laptop, on their deck in the backyard or in the make-shift office in the garage. Suddenly they are looking at the color of the walls, looking at the floor, ceiling or window treatments. Why did we never
OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
change this floor? We have not painted in years, maybe itâ&#x20AC;&#x2122;s time to upgrade this kitchen or organize these cabinets. Things that have never bothered them before are staring them in the face day after day. Going from room to room with their laptop, they just realized that they donâ&#x20AC;&#x2122;t have enough outlets in the house and the lighting is really bad. I cannot believe how much junk we have accumulated in the garage. Maybe we need to get rid of it and organized our storage areas. And this garage floor looks terrible with all these oil stains. Why is it so hot or cold in this room ? Have we ever checked the insulation or the cooling or heating systems? I just noticed that the dryer takes too long to dry the clothes. Did we ever have the vents cleaned? Sitting outside they also realized that they may need the exterior of the house painted or power washed. And when was the last time I had that roof checked? While sitting outside, they also realize that the lawn could use some work and boy are the mosquitoes biting today. Lots of little scarry critters running around out here as well. The pool also needs to be cleaned especially with that big tree hanging over it. We may need to have it taken down or
some branches trimmed. The driveway also looks like it may need some work, resealing or power washed and when was the last time we had these windows cleaned. Maybe I can get away with just a good handyman service and a good house cleaning? While this may be a gross exaggeration of one personâ&#x20AC;&#x2122;s home it is not an exaggeration to say that as more and more people are spending more and more time at home, they realize that they may need several of these services. The Home Services Sector is a growing vibrant area in franchising. There is a franchise that can help with all of these services. So, if you
are on the consumer side you have many options to help maintain, remodel or just spruce up your home. If you are interested in business ownership this is a great place to look. Purchasing a Home Services franchise can be rewarding and profitable. You do not need to be a painter, plumber, electrician or handyman to own and run one of these franchises. The franchisee will train you in everything you need to know about running one of these f ranchises. You will be working on the business not in the business. When Covid-19 subsides all these home service issues will still be there except now
everyone is aware of what needs to be done in the coming months and years to maintain their home. The Home Services area is one of the largest and most diverse areas of franchising and there is one right for you. You canâ&#x20AC;&#x2122;t do this on Amazon ! I would be happy to help you investigate your options. ABOUT THE AUTHOR Mitchell is a Franchise Consultant with industry experience as a Certified Project Manager. He is also a former UPS Store franchise owner, and a franchise area developer. He brings a unique perspective on purchasing a franchise. Mitchell can help you find the right franchise that fits your life style, goals & budget. He can be reached at 954-242-4891 or at Mitchell@ thefranchiseconsultingcompany.com.
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THE PROPERTY SERVICES ISSUE
Why You Should Consider Buying A Property Service Franchise by Jeff Dudan, CEO, FranDevCo
P
roperty service franchises are a great way to become your own boss, get a desirable return on investment, and become a force for good in your community. I started my first service company in college; a painting gig in which I recruited other student athletes at Appalachian State University. After college, I utilized the skills I gained to start AdvantaClean, a light environmental service franchise business that I grew to 230 locations across the country before selling in 2019. Both these companies taught me the value of being in the property service industry, both for myself and for my customers.
service franchise involves paying the franchisor for the right to operate the business model under an established and recognizable brand name. The Franchisor will provide training to the franchisee and staff to make sure that they are able to properly replicate the proven model. Unlike franchises which rely on customers purchasing a tangible product at a store, property service franchises are typically mobile and able to work with customers on-site as needed.
WHAT IS A PROPERTY SERVICE FRANCHISE? Property service franchises cover a broad category of franchises that provide residential and/or commercial properties with necessary services, such as painting, landscaping, powerwashing, window cleaning, and more. HOW DO PROPERTY SERVICE FRANCHISES WORK? Like any other franchise concept, buying a property
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WHAT ARE THE ADVANTAGES OF A PROPERTY SERVICE FRANCHISE? 1. Lower initial investment The property service franchise model has the lowest barrier to entry for prospective f ranchisees. Since property service f ranchises typically work on-site, some f ranchises donâ&#x20AC;&#x2122;t even invest in a brickand-mortar office, which saves a huge chunk of money right f rom the start. Besides
PROPERTY SERVICE FRANCHISES ARE A GREAT WAY TO FIND FREEDOM THROUGH ENTREPRENEURSHIP AND FINANCIAL HAPPINESS VIA FRANCHISING. saving on rent each month, property service franchises often do not require hundreds of thousands of dollars worth of equipment to be purchased up front either. Take my college painting business for example. All I needed were a couple of paintbrushes, rollers, buckets, and some plastic tarps, and we were able to generate $3000 a day painting apartments. 2. Low overhead Property service franchises typically have low overhead, which means they can become more profitable quicker. The franchise models that have low overhead are the ones that don’t have much inventory and services are provided by hourly workers. 3. Shock Resistant The work that property service franchises do isn’t necessarily all that pretty, but it is essential. AdvantaClean was there for people when they were in times of crisis, whether it be flooding from a hurricane or mold particles that infiltrated their breathing air. Property service businesses are always needed, in any economy, and therefore are quite resistant to economic shocks, such as the one currently inflicted by COVID-19.
4. Technology Resistant Retail stores across the world are struggling to keep up with the Amazon movement. Unfortunately for Bezos, you can’t order a mold remediation with next day delivery with your Prime account. There will always be a need for painting, landscaping, and maintenance services, which will remain unchanged in the midst of the current shift to automation. HOW DO I CHOOSE THE RIGHT FRANCHISE? The first step to deciding what property franchise is right for you is to identify what the outcomes are that are important to you. Do you want immediate cash flow or a longer investment for a potential larger return? Do you have specific financial goals? Do you want multiple locations or just one? Is there a certain industry that you are passionate about? The next step is to decide what role you are looking for with your franchise business. Do you want to be hands-on, or do you want a more passive
investment? Do you want to deal directly with the public or customers? Lastly, you must consider the experience and sustainability of the franchisor. Who are its leaders? How experienced is the company? Do they have a good reputation in the franchise industry? Property service franchises are a great way to find freedom through entrepreneurship and financial happiness via franchising. Do your homework, put in the work, and reap the rewards.
ABOUT THE AUTHOR Jeff is the CEO of Dudan Partners, a published author, Forbes contributor, speaker, YPO Member, founder and consultant to emerging brands. Dudan Partners is a venturing and private equity family office and a catalyst for enterprise growth in the franchise industry via the deployment of capital, operational expertise, or other appropriate resources to emerging and established brands. Contact Jeff at 704309-4472 or at jeff@dudan.me. Visit dudanpartners.com for more information.
WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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THE JEFF DUDAN SHOW WWW.JEFFDUDAN.COM
FEATURED GUESTS PAUL GETTER Paul Getter is a Marketing Consultant, Social Media Expert, Speaker & Serial Entrepreneur
ABOUT JEFF DUDAN BRAND BUILDER, FORBES CONTRIBUTOR, AND FRANCHISE EXECUTIVE Jeff Dudan is a franchise executive with 25 years of experience founding, building, operating, and ultimately exiting a national brand. He is a published author, Podcaster, Forbes contributor, speaker, and consultant to emerging brands. Jeff has served as a YPO Chapter Chair, is a member of CEO, and has served in various capacities with the following organizations: Novant Health, IFA Franchisor Forum St. Jude Children’s Research Hospital. and The Minority Wealth Commission.
ABOUT THE SHOW Unpacking experiences from today’s proven visionaries, action-takers and business athletes to understand the perspective, decisions and fundamentals that can be applied to your life. Topics include pursuit of learning, health and wellness, leadership, entrepreneurship and much more!
NICK NEONAKIS Nick Neonakis is a respected franchise industry veteran with senior level experience at one of the largest publicly traded franchise companies in the world.
DR. CLARENCE LEE Dr. Lee is a Christian-encourager, nationally celebrated author, international speaker, and CEO of CMLEEJR Co.
Other guests include: Kevin McCarthy, Nikheel Advani, Werner Barkhuizen, Devan Kline, Nick Friedman, Josh Wall and more!
Seamless eCenter technology • Learning Center Operating System: Our proprietary operating system enables effective and CALL US TODAY AT efficient business processes
1.800.653.8400
• Navigator: Our next generation instructional system, Navigator, delivers enhanced personalized learning, high-impact teacher management, streamlined training,HuntingtonFranchise.com instantaneous reporting and increased profitability
THE TUTORING INDUSTRY LEADER INVESTMENT HUNTINGTON OVERVIEW
3
NOW FRANCHISING IN
REVENUE STREAMS
NEW YORK AND
NEW JERSEY
GRADES K — 12
EXPENDITURE DESCRIPTION AMOUNT Our franchisees earn over 77% more than the closest competitor* by delivering One-time fee $28,000 $ Initial Franchise Fee and test outstanding tutoring prep results – and profits follow. In 1977, our founders Dr. Raymond and Huntington founded whatfor became the first tutoring Applies when reserving rights a second center $0 - $5,000 Development FeeMrs. Eileen REVENUE BILLION franchise in the country. Guided by the mission to provide every student with the Office equipment, furniture, computer hardware, architectural design, signs, $38,420 - $131,215 Equipment best education possible, we have grown to over 300 locations nationwide. These TUTORING GROWTH graphics, and tenant improvements for your 1200 – 1400 sq. ft. center 2009 - 2018 results are enabled by our world-class systems and unparalled training, marketing, INDUSTRY Educational and office inventory, consumable supplies $20,181 - $25,049 Inventory operational and technology support. For the grand opening of your center $10,370 - $15,270 Local Advertising Pre-Opening $511k Expenses
On-going
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HIGHER REVENUE Working for the first three months %capital
LOW INITIAL
OVER
300 LOCATIONS
$134K $18,000 - $40,000
THAN OUR CLOSEST COMPETITOR
9.5% Royalty, 2% Ad Fund
TOP 50
FOUNDED IN
$117,976 - $269,529
$169kCALL
US TODAY AT $145k
$123k 1.800.653.8400
Best in Class
Kumon
HuntingtonFranchise.com Sylvan
TBD
$262k
ClubZ!
$264k
Tutor Dr.
$285k
Mathnasium
$288k
Learning Rx
HUNTINGTON
4.9
Travel and living expenses while training, security and utility deposits, software $3,005 - $24,995 INVESTMENT fees, set-up fees (phone number license, call center, coaching services,STARTING website), AT insurance, attorney, accountant, and other consultant fees
Additional Expenses TOTAL
33%
Top Nationally Ranked Franchise
INDUSTRY-LEADING REVENUE
FRANCHISES FOR
WOMEN
1977
Affiliations
• Revenues over 77% higher than the closest competitor* • Tutoring is a fast-growing $4.9 billion industry that has been called “immune to recession” by The New York Times — because parents prioritize the education of their kids • 33% average franchise revenue growth 2009 – 2018 • Multiple revenue lines for students K-12
INVESTMENT EXPENDITURE
DESCRIPTION
AMOUNT
Initial Franchise Fee
One-time fee
$28,000
Equipment
Office equipment, furniture, computer hardware, architectural design, signs, graphics, and tenant improvements for your 1200 – 1400 sq. ft. center
$36,082 - $133,928
Inventory
Educational and office inventory, consumable supplies
$19,247 - $19,847
Local Advertising
For the grand opening of your center
$19,124
Pre-Opening Expenses
Travel and living expenses while training, security and utility deposits, software fees, set-up fees (phone number license, call center, coaching services, website), insurance, attorney, accountant, and other consultant fees
$13,005 - $35,770
Additional Expenses
Working capital for the first three months
$18,000 - $40,000
On-going
9.5% Royalty, 2% Ad Fund
TBD
TOTAL
$133,458 – $276,669
This is not an offer to sell a franchise. This franchise is offered only by our delivery of a franchise disclosure document to you in compliance with the Federal Trade Commission’s rule on franchising and various state franchise sales laws. *Data are based on each company’s Franchise Disclosure Documents (FDD) for all franchise centers open in 2017, except for Kumon, which are for centers open at least three years, and Tutor Doctor, which are for centers open at least one year. We estimate Club Z! revenue from its financial statement as total franchisor revenue, less purchase of trademarked material and software fees, divided by the average royalty rate, then divided by the number of centers. We estimate Kumon revenue from its FDD and a 2015 survey of its centers as average center enrollment multiplied by an average monthly enrollment charge of $120, plus registration fee of $50 and materials fees of $30 for half of its enrollments. We estimate Tutor Doctor revenue as follows: Its FDD provides (a) average enrollment by quartile for centers open 12 24 months and for centers open 25+ months; and (b) average enrollment value for each group. We compute each group’s total enrollment by quartile. For each group, we multiply each quartile’s total enrollment by that group’s average enrollment value to estimate total revenue for each group’s quartile. We estimate the average center’s revenue as the sum of these revenue estimates divided by the total number of centers. SAT is a registered trademark of the College Board. ACT is a registered trademark of ACT, Inc. Neither of these entities was involved in the production of, and does not endorse, this program.
THE PROPERTY SERVICES ISSUE
Beyond Property Management by Greg Mohr, Consultant, The Franchise Consulting Company
P
roperty management has been a growing field for some time. Even under a pandemic, many of these businesses are managing to keep afloat from increased demand from socially distant customers stuck at home. Thereâ&#x20AC;&#x2122;s more of a demand for property management now than ever before, and itâ&#x20AC;&#x2122;s only
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growing and diversifying as COVID19 changes how these companies conduct business. But potential franchisees should also consider diversifying along with the industry. Owning a property management franchise is an excellent investment for some, but for others, it might simply just be a starting place. Expansion is the next step, and starting with any business,
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that next step often looks like a property service franchise. Service industries have been thriving as of late, and for a franchisee, they are often worth the investment. Some industries that franchisees in property management should look out for are those that complement their properties; painting, insulation, maintenance and disaster repair are among the most
common options. Doubling down on these sorts of franchises makes sense from the perspective of an owner looking to diversify their assets: they all provide different revenue streams and can be used to service the owner’s other properties. If any of the franchise’s clients need such a service, then the revenue all comes back right to the owner. It’s a solid strategy for those looking into expanding their portfolio and wanting to move beyond owning basic property management franchises. Something important to consider, however, is that research is more important than ever when making such investments. Franchisees should take the time to look into the properties managed by their firms, understanding what businesses could be the most useful and which might be a poor choice: a company managing single-bedroom apartments for a demographic of single millennial workers is obviously not going to benefit from a senior care or home care firm as much as a suburb full of families. One of the more important things to consider is costeffectiveness. Disaster recovery is something essential that is seldom used but involves higher costs and revenue. At least, compared to typical home maintenance, which might have more work, but often doesn’t lend itself to
FRANCHISEES SHOULD TAKE THE TIME TO LOOK INTO THE PROPERTIES MANAGED BY THEIR FIRMS.
the extremes of fire or water damage repair. There are a range of options, and a franchise owner shouldn’t be afraid to get creative when using their resources to determine what the best way to diversify should be. Homebound remote workers are spending more time and money on lawn care than in previous years. Sanitization is also on their minds as much as it is in those of business owners complying with new cleaning regulations. Painting and maintenance are also high-expense ventures that can be a useful asset for a franchisee to own in terms of property services; they provide useful services to keep everything in working order and looking beautiful, a demand that never seems to falter under the worst of circumstances. It is well worth the time and resources for those looking
to get into property services to research owning multiple franchises. Not to mention the variety of options to consider, turning the industry into something incredibly diverse and exciting for those who might feel that owning a single franchise is more of a start rather than a finish line.
ABOUT THE AUTHOR When you get to the heart of what a franchise consultant really does, you will see that they provide you with a wealth of information so you can make informed decisions and know how to invest in a proven success system. Franchising allows you the opportunity not only to own a success system but also provide you with more leverage over your time and money. Why partner with me? • Looking to spend more time enjoying the things you love most….your family, friends, and hobbies? • Want to make more money by implementing a successful strategy? • Wish to explore leaving the Corporate Arena with an exit strategy? Contact Greg at 361-7726401 or at gregmohr@ thefranchiseconsultingcompany.com.
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THE NUMBER OF PEOPLE IN AMERICA AGED 65 AND OLDER WILL HIT 70 MILLION BY 2020 Now is the best time to start a business in this $300 billion dollar industry.
From personal care to private-duty nursing, ComForCare helps older adults continue to live in their own homes. If a senior is no longer able to live in their own home, CarePatrol guides families to the safest senior living options. Whether due to downsizing or another life event, Blue Moon Estate Sales helps families liquidate personal property.
Visit us at BestLifeBrands.com to learn about each of these unique franchise opportunities in the senior care space.
COVER STORY
6 BRANDS LEADING
THAT ARE
THE PROPERTY SERVICES INDUSTRY At Premium Service Brands, we’re proud to offer unique, lucrative home service franchise opportunities within six in-demand niches. These brands position us effectively within the home improvement industry, allowing us to provide our franchisees with comprehensive training and support for every step of their business journey. If you’re a go-getter seeking the success of leading a business that delivers reliable service and unforgettable customer service experiences, it’s time to consider Premium Service Brands.
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COVER STORY
360 PAINTING
360° Painting is a rapidly growing residential and commercial painting franchise that has consistently been recognized for its exceptional service and outstanding business model through rankings on Entrepreneur’s Franchise 500 list as the No. 1 franchise in the painting category and placements on the Inc.5000 list. In addition to a strong business plan, 360° Painting owners benefit from
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the proprietary technological integrations, experienced staff, individual business coaching, advanced software, fully operational contact center and vendor partnerships with national businesses like PPG Paints and Sherwin-Williams. The perfect candidate for 360° Painting is a selfmotivated and hungry entrepreneur looking to make their mark and grow their business. Naperville, Illinoibased franchisee Brian Conrad is an example of a franchisee with the drive and passion for his work that makes him an outstanding addition to the 360° Painting family. Conrad ultimately chose 360° Painting
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because of the scalable business model, low initial investment and because “owners are positioned to maximize their earnings and become leaders in the painting industry.” “Now is an unbelievable time to get involved in the home improvement industry,” said Joel Gotshall, vice president of 360° Painting. “Some reports suggest that demand for home improvement has jumped as much as 20% because people are staying in their homes more. This is a great opportunity for us to provide a needed service, safely.” The investment for a 360º Painting franchise is $100,000 to $150,000, with a franchise fee of $60,000. For more information, visit: https:// www.premiumservicebrands. com/360-painting/
What does it mean to be a
360° painting franchisee?
Proprietary technological
The home service industry is recession-resistant, with a stable & growing customer base.
Ongoing, individual nusiness
Homeowners are eager to find a company that stands out, with a reputation for excellence they know they can rely on.
integrations coaching
In-house contact center
360° Painting fills that need.
Data-driven marketing
Call today
Strategic vendor partnerships strategies
Leverage the six concepts of Premium Service Brands
121 LOCATIONS LOW OVERHEAD OPPORTUNITY
434-995-5582 FranDev@360Painting.com The on-boarding process with 360° Painting has been awesome - one of the best I have experienced in my 35 years in the corporate world. - Craig & Sharon Stone, Southlake, TX
360 Painting, LLC 630 Peter Jefferson Parkway #200 Charlottesville, VA WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020 22911
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COVER STORY
HANDYMAN PRO
Handyman Pro, one of the country’s fastest-growing home repair and remodeling franchises, has built a tradition of excellence in residential and commercial handyman services. The business structure focuses on bridging the home improvement gap. Whether it’s prompt appointments, dependable professionals, reasonable rates, and topquality work, the Handyman Pro franchise opportunity is committed to customer service and creating longterm relationships. Handyman Pro’s services fill the gap between simple doit-yourself projects and giant remodeling companies. They handle carpentry, electrical, siding, windows, doors, masonry, plumbing, HOA maintenance, landscaping, construction cleanup, furniture assembly and other types of work for projects ranging in size and scope. When a customer chooses Handyman Pro their repair, remodel, or maintenance project will be completed by
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“I ENJOY BEING OUT IN TOWN AND CLIENTS THANKING ME FOR THE WORK WE’VE DONE, WHETHER IT’S A SMALL OR BIG JOB, IT’S VERY REWARDING.” — Jim Hanington, Owner of Handyman Pro Fairfield County
craftsmen who are licensed, bonded, insured and value customer service. “Because of Handyman Pro I‘m able to build relationships in my community and give back to it as well,” said Jim Hanington, Owner of Handyman Pro Fairfield County. “I enjoy being out in town and clients thanking me for the work we’ve done, whether it’s a small or big job,
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it’s very rewarding.” Handyman Pro offers customer-focused solutions from technicians who are dedicated to making sure the job is done right the first time. The investment for a Handyman Pro franchise ranges from $99,125 - $139,500, with a franchise fee of $60,000. For more info, visit: https:// www.premiumservicebrands. com/handymanpro.
434-995-5582
HandymanPro.com
What does it mean to be a Handyman Pro Franchisee? Low overhead
Local business
Scalable
Start building your business now with haNDYMAN PRO Boost your business with our intensive on-boarding and ongoing coaching
Standardize your customer relations management and business planning with our customized technology
Take advantage of our established systems and
business partnerships to find handymen and lead sources.
Handyman Pro, LLC 49 630 Peter Jefferson Parkway #200 Charlottesville, VA 22911
WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
COVER STORY
KITCHEN WISE
Kitchen Wise is a home organization franchise that helps homeowners declutter their spaces and make their kitchens, pantries, and bathrooms more intelligent, efficient and elegantly designed. Kitchen Wise sets themselves apart by their quick turnarounds, one day installations, and lifetime warranties.The no pressure, just solutions approach allows homeowners to collaborate on how to make their kitchen just
50
right and optimize each and every cabinet or drawer. There is opportunity with Kitchen Wise; this untapped $450 billion industry is a new concept with little competition. The ideal Kitchen Wise owners are experienced business professionals and self-motivated entrepreneurs who don’t need to have experience in this industry and offer world-class training and access to premium products, exclusive to Kitchen Wise. “We were looking for an opportunity that we could be involved with together,”
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said Michaeleen and Wayne Jensen, owners of Kitchen Wise Salt Lake City. “With Kitchen Wise we are able to help people create a much smoother way to enjoy their kitchens and not be frustrated with where things were.” The Jensens felt like Kitchen Wise was a natural fit and love to help customers transform their homes. The investment for a Kitchen Wise franchise ranges from $101,825 - $144,000, with a franchise fee of $60,000. For more info, visit: https://www. premiumservicebrands.com/ kitchenwise
WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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COVER STORY
MAID RIGHT
Maid Right was acquired by Premium Service Brands in 2018 and has since grown to over 25 locations with plans to double by the end of 2020. With Maid Right, customers can rely on great service and the same team, every team, giving them peace of mind. Maid Right has been recognized by the Entrepreneur Franchise 500 and has set themselves apart from the competition with their reliance on safer, healthier and greener cleaning products that are non-toxic, 100% eco-friendly and pet-safe. Their signature cleaning method, MR Shield, delivers hospital-grade disinfectant on every surface in a home or office. The Maid Right business structure is always evolving to offer better lifestyle options to owners. Launched this summer, the new semi-absentee business model. This model is made possible because parent company Premium Service Brands is one of the few franchisors in the home service industry with a fully operational in-house contact center. Because of that, owners can rely on the contact center to handle all
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estimates, appointments and confirmations, taking the burden of the dayto-day work off of owners and giving them the opportunity to expand their investments into other ventures. Clients now have the opportunity to schedule their appointments directly on line with a completely digital scheduler that even estimates the cost to clean their home or office. The semi-absentee model gives owners the chance to earn passive income while they continue their jobs or grow other businesses. Owners like Matt McCollum in Dallas FortWorth found success through Maid Right and his several businesses in the area, including a pilates studio. McCollum noted that because of new health guidelines due to COVID-19, there’s more demand than ever for Maid Right’s eco-friendly disinfection services. “With the semiabsentee business model, franchisees have all the tools and training they need to give their communities premium, eco-friendly cleaning services while enjoying a great work-life balance,” said Paul Flick, CEO of Premium Service Brands.
OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
The investment for a Maid Right franchise ranges from $99,375 - $141,500, with a franchise fee of $62,500. For more info, visit: https://www. premiumservicebrands.com/ maid-right/
A partnership with endless possibilities.
Financial Freedom. Full Business Support. A Premium Service Brands company, the Maid Right franchise model was designed around the idea of financial freedom - and a great lifestyle to go along with it. Those principles are at the heart of our business, and key drivers for the franchisees who come to join our brand.
All the tools you need. Market penetration & proprietary technological integrations Intensive, personalized first-year business mentorship
Want to find out more? Contact Maid Right today
434-995-5582 PremiumServiceBrands.com/Maid-Right
Fully-staffed call center Territories available in all major metro markets
We're a marketing & technology company that happens to clean!
Maid Right, LLC 630 Peter Jefferson Parkway Charlottesville, VA 22911 WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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COVER STORY
PROLIFT GARAGE DOORS ProLift Garage Doors is a trusted voice in a fractured industry, providing reliable installation, repair, replacement and maintenance service on overhead garage doors and loading docks for both residential and commercial clients through 25 locations across 20 states. ProLift sets themselves apart by offering same-day services with a warranty and guarantee that means home and business owners can rest easy knowing that they’re taken care of. The ideal ProLift Garage Doors owners don’t have experience
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in garage door repair but rather are self-propelled entrepreneurs who want to provide excellent service and scale their business. Owners like Lou Kim of ProLift Garage Doors of Denver rely on the training and 1-1 business support that they receive both through the intensive month-long training program, but also through the monthly individualized follow ups that help new owners scale their business. “The integrity and mission of ProLift Garage Doors is what first drew me to them,” said Kim. “I’ve learned that the #1 priority for a business should be customer service so when I chose a franchise system, I looked for an alignment of values.” The business model
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was also attractive to Kim who liked the low overhead costs and the flexibility. David Raymond, vice president of ProLift Garage Doors, highlighted the business model as the major value proposition. “Most of our competitors try to upsell new garage doors to customers. However, garage doors can be repaired to like-new condition which is more affordable for our clients and ultimately results in steadier business for us.” said Raymond. “At the end of the day, our clients trust us to do what is best by them.” For more information of franchising with ProLift Garage Doors, visit: https://www. premiumservicebrands.com/ prolift-garage-doors/
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COVER STORY
RENEW CREW
Renew Crew was founded in 1993 as an innovative way to keep outdoor surfaces and structures clean and protected. This mission has carried the brand through growth and change, the most recent being its acquisition by Premium Service Brands. Renew Crew offers home and business owners a non-corrosive, ecofriendly and long-lasting cleaning and protection solution so that they can enjoy their outdoor spaces for longer.
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Renew Crew’s proprietary three-step process cleans, restores and protects wood, pavers, brick, vinyl siding and pavement. This not only prolongs the life of these surfaces, but also boosts the curb appeal and ultimately the value of the home. All the products are eco-f riendly and are designed to protect the environment and the surrounding landscape. Chris Miller, owner of Renew Crew of the Triangle, is a great example of an ideal franchisee. Miller chose Renew Crew because of their strong marketing and business support and then sought out the most promising market
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he could. His experience has emphasized the importance of corporate support and leadership in both marketing and business strategy as well as maintaining a good perspective about the importance of customer service. For Miller, that’s the difference between his business and other businesses. “We do what we say we will do and we always perform quality work,” said Miller. The average Renew Crew investment ranges from $100,000 to $150,000, with a franchise fee of $60,000. For more information, visit: https:// www.renewcrewfranchise.com
Why settle for less than the best? FINDÂ A BUSINESS YOU'LL LOVE Low Cost of Entry Large, Protected Territories In-House Call Center Proprietary Technological Integrations Eco-Friendly Cleaning & Protection Solutions for Outdoor Surfaces
A better way to clean and protect virtually all exterior surfaces. It is the opportunity to own a business that you not only thrive in, but one that you can truly enjoy what you do!
434-995-5582
57 RenewCrewClean.com WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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THE PROPERTY SERVICES ISSUE
The New Sexy:
Home Services, RecessionResistant Franchise Opportunities by Seth Lederman, Consultant, The Franchise Consulting Company
“WE SIMPLY ATTEMPT TO BE FEARFUL WHEN OTHERS ARE GREEDY AND TO BE GREEDY ONLY WHEN OTHERS ARE FEARFUL.” – WARREN BUFFET A STRANGE NEW WORLDNAVIGATING FINANCIAL SECURITY IN A WORLDWIDE PANDEMIC COVID-19 has upended every aspect of American life. The unemployment rate skyrocketed following the coronavirus outbreak, with more than 30 million Americans filing unemployment claims in the first weeks of the pandemic. This represents over 18% of the nation’s workforce. The virus has affected our home life and how and when we spend time out in the world, to our finances and sense of security. Everything has changed, leading many people to reevaluate their financial outlook and security. Savvy would-be entrepreneurs are considering franchising as an alternative way to secure their current financial position—now and in the future. When evaluating franchising concepts, there are many factors to consider including the viability of the industry, investment levels and liquidity requirements. In light of the COVID-19 pandemic, smart entrepreneurs are now asking, “Is the product or service offered by the franchise resistant to future worldwide incidents and economic recessions?”
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THE HOLY GRAIL— ESSENTIAL YET SAFE FOR CUSTOMERS AND STAFF COVID-19 has laid bare the vulnerabilities that exist in every industry, paralyzing some would-be franchise owners in fear. Other entrepreneurs recognize the unique opportunities presented by the pandemic and are searching for the holy grail, franchise business models regarded as essential yet safe for customers and staff. THE NEW SEXY-HOME SERVICES: RECESSION RESISTANT FRANCHISE OPPORTUNITIES Since the start of the pandemic, overall consumer spending has been declining. Around 40% of US consumers have cut spending in general and they expect to continue to cut back on nonessentials. As with any crisis,
opportunity exists if you look for it. According to a study by FranConnect, around 90% of business and residential services brands continue to bring on new franchisees while restaurants are the opposite with only 25% of food-service brands continuing to grow. This disparity across industries
is due in large part to American consumers being stuck at home during this worldwide health crisis, giving a boost to home improvement and home maintenance services like lawn care, cleaning, painting services, flooring, plumbing and carpet cleaning.
3 “Sexy” Home Service Franchise Opportunities to Watch in 2020 Kitchen Tune-Up: The Kitchen Tune-Up franchise was created in the mid-1980’s during an economic recession as a means to diversify in an economy where very few homes were being built. For the past 30 years, Kitchen Tune-Up has remained one of the leading remodeling services companies in the nation and is a premier franchising opportunity in the thriving home improvement industry. As Americans are spending more time in the home and the economic outlook seems grim, Kitchen Tune-Up really hits the sweet spot, affordable home improvement services.
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Temperature Pro: Temperature Pro is a full scale heating and air conditioning service company, offering a stable, scalable, sustainable and proven franchise in a growing industry. As an essential service, the heating and air service industry is one bright area in this economy that is expected to grow. 82% of Temperature Pro franchise owners have achieved $600,000 in revenues in their first full year of operation. Enough said.
BE GREEDY WHEN OTHERS ARE FEARFUL â&#x20AC;&#x201D; TAKE ADVANTAGE OF INCENTIVES Entrepreneurs are indeed fearful, looking into the abyss of a global health crisis with no end in sight. The people who become paralyzed with fear during these turbulent times risk missing out on once in a lifetime opportunities. Those individuals willing to put in the work to find the right opportunity now, will be handsomely rewarded with the generous incentives and discounts offered by many franchisors. These offers will likely last for only a short time.
Monster Tree: Monster Tree is the number one tree care franchise in the nations' $17 billion tree care industry. Monster Tree is transparent, including detailed financial information collected from current franchisees in their Franchise Disclosure Document (FDD) as Item 19 - Financial Performance Representations. The detailed Item 19 shows EBITDA and Expenses from Average, High, and Low performing franchisees. An essential service with steady consumer demand, low overhead and strong earning potential, Monster Tree is very attractive for investors seeking recession resistant opportunities.
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Overall, it is a good time to invest in the right concept. There are a lot of opportunities in this economic crisis if you know where to look. By acting now when others are skittish, you will be in an even stronger position when the economy strengthens.
ABOUT THE AUTHOR Seth Lederman, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with 30 years of experience in small business success, including ownership and sale of his own business enterprises. Contact him at seth@ thefranchiseconsultingcompany.com or call 312-307-1297.
CREATE YOUR OWN SUCCESS STORY WITH CERTAPRO PAINTERS® Build your own business with the largest residential and commercial painting franchise in North America. By becoming a CertaPro Painters® franchise owner and leading a professionally managed business you’ll: • Join a brand that has proven system-wide growth. In 2019, the average gross sales for a CertaPro Painters® business was $1,544,808.* • Get support every step of the way with field and online training, technology and resources that position you for a successful start.
Take the Next Step Today!
800-693-5859 OwnACertaPro.com *These are average Gross Sales for US CertaPro Painters® franchisees who were in operation for the full 12 months of 2019. All figures are based upon information provided to CertaPro® by US franchisees, who operated a CertaPro Painters® business for the full 12 months of the respective year, including those that are certified to perform commercial services. Some franchisees own more than one territory. The financial performance of a CertaPro Painters® business will vary depending upon a variety of factors. Please see item 19 of our FDD for complete details. Each CertaPro Painters® business is independently owned and operated.
www.MyCommunityServices.com
Tel: 713.679.4255
My Community Franchise is bringing a new kind of business to the American public. We go above and beyond for our customers by bringing perfected and professional tax and multi-services to their communities. We arenâ&#x20AC;&#x2122;t just another print services place or tax prep group. We climb the extra mile by being a one-stop-shop for various services, including tax preparation, car insurance, defensive driving, and so much more. We at My Community Franchise are here to provide entrepreneurs looking for a business opportunity the chance to get in on the ground floor of an exciting, easy-to-operate concept.
>>> We are a company with a great track record of growth, exceptional experience in the industry, and proprietary operational advantages for an owner-operator. My Community Franchise is ready to share its proven operational practices and dialedin services with the rest of the States. Our brand has been built on a firm foundation and is now seeking qualified candidates for an enticing franchise offering!
My Community Franchise offers an extensive array of services that build a fast and favored reputation within any city. We are the all-stars within our current five locations in Texas and are confident that our services will be well-received no matter where we are. We are proud to offer the following services:
TAX PREPARATION
NOTARY SERVICES
DEFENSIVE DRIVING
VIRTUAL TAX PREPARATION
BOOKKEEPING
(With Our Mobile App)
CAR INSURANCE
TRANSLATION
TITLE TRANSFER
The My Community Franchise brand is beckoning entrepreneurial hopefuls who want a business with reasonable overhead, affordable start-up costs, impressive ROI, and sprawling market applicability. Franchise Fee: $15,000
Royalties: 10%
Total Investment: $40,000
COVID-19 GUIDANCE
A Look at Essential Businesses by Eddie Rodriguez, Consultant, The Franchise Consulting Company
I
t is more difficult than ever for franchisees to make informed purchasing decisions. In the reality of COVID19, industries both national and abroad are faltering. But even so, some industries have managed to not only survive, but flourish under the worst
of circumstances. To understand why they’re trending, and to understand what potential franchisees should look out for, I’ve drawn up a list of some of the most resistant franchise businesses operating right now that have become essential.
CLEANING INDUSTRY It’s self-evident that businesses and residential houses are caring more about sanitization now more than ever. The cleaning industry has taken advantage of this turn of events and is thriving during the COVID19 pandemic. With so many state and federal laws now requiring businesses to disinfect periodically, it should be no surprise that demand has increased for cleaners across the board. Pest control services are making the switch to fighting pathogens instead of insects and vermin, seeing profitable growth and hiring more employees than before. The industry has experienced an unprecedented boom, which has reverberated across all other markets. Many businesses are reevaluating their guidebooks on cleanliness and putting more effort into building a janitorial staff.
the result of home-bound people needing help on their projects, painting and coating has faired the pandemic better than most. A rise in demand for protective coatings all across the board has additionally compelled growth in the painting industry. At that level, the industry moves towards developing safer UV-curable coatings for use in the automotive, flooring, and general metal industries as well. The market is expected to continue growing beyond the pandemic as issues of cleanliness and protection remain a hot topic beyond an eventual vaccine.
PAINTING SERVICES Whether it’s part of routine maintenance, or
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PROPERTY DAMAGE/ DISASTER RECOVERY Another essential business, demands for damage assessment and fixing have proven very resistant, even in times of recession and pandemic. Many labor industries have shown resilience to the domination of companies like Amazon too. The fact of the matter is that a demand will always exist for repair and recovery, the latter especially during a pandemic when the sick are encouraged to stay home for weeks on end.
Disaster recovery industries are also fairing the pandemic well; floods and fires are still as common as they ever are in rough times. These businesses may even be more essential than before, as more people staying home lends itself to a higher risk of housefires. LAWN CARE Like other labor fields, lawn care is still in demand: grass and foliage still grow and overgrown trees still fall in times of pandemic and recession. With more people staying home than usual, the industry has seen a spike in growth, as more are paying attention to their lawns and taking the time to have proper maintenance done. This was exacerbated by the turning of the seasons as the lockdown began taking effect during the early spring and summer months. People not only wanted to maintain, but to improve their lawns by planting new foliage or laying down sod or mulch to take advantage of the time spent at home. SENIOR CARE/HOME CARE A lack of trust in nursing homes after outbreaks of COVID19 among staff and patients has driven many to consider home care for their elderly relatives as an alternative. Seniors requiring care has led to another boom in demand for sitters or home care providers. Families are taking on these roles, but as the economy opens again, home nurses are seeing growth in their industry. In terms of the home care industry, the greater
number of patients staying home has created a niche market almost unique to the pandemic, where demand has risen for more workers in such a short span of time. The essential service businesses thriving right now share a few things in common: the presence of some demand for a kind of labor that cannot be eroded by pandemic, big business, or recession, and property services. Though many businesses are struggling, the property and people within still need to be maintained, even in such times. It is an exceptionally large market that has only grown due to the pandemic. Regardless of the circumstances, people will need to keep their loved ones and homes safe. Awareness of the virus and the realities of living isolated has only made them realize the importance of property services more than before. These industries continue to blossom in this environment, becoming lucrative opportunities for potential franchisees. Management of businesses, personal homes, vacation homes, and all kinds of property is at a high, all of which should be considered by those looking to own a franchise resistant to the pandemic age.
ABOUT THE AUTHOR has been a successful entrepreneur/business owner for over 30 years, primarily in the Apparel industry. Heâ&#x20AC;&#x2122;s also owned a multi-unit fitness franchise, as well as working as a franchise consultant for the past 6 years. If you want to open a new business, his background and experience will serve you well. Contact Eddie at 305-460-9925 or at eddie@thefranchiseconsultingcompany.com.
WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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THE PROPERTY SERVICES ISSUE
Pillar To Post Home Inspectors
®
is a Property Services Star by Rhonda Sanderson, CEO, Sanderson & Associates
Despite the setbacks of Covid-19 and other issues facing our society, North America’s No. 1 Home Inspection franchise is still bringing many new franchisees aboard. 2020 will be expected to end with approximately 40 new franchisees for the Tampa based franchisor. There is an additional home office in Toronto. “It would likely be a higher amount of new franchisees if this wasn’t such a challenging year for the whole world,” said Dan Steward, the Company’s President and CEO. “We have so many high-quality applications for franchisees with excellent backgrounds in real estate, engineering, military service and more. These people have built and had successful careers, are still too young to retire and are now looking for their own business; something they can build on and often run with their grown children.” Indeed, Pillar To Post attracts very strong candidates from all arms of military service
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and that is often because many of them have tremendous skills and engineering knowledge from their military training, and a love of being “on their own” in a mobile business that has a winning, proven system to follow. A favorite among veterans looking for a new life as their own boss, the company has 5-Star status
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with VetFran, a program offered by the International Franchise Association that provides discounted franchise fees to veterans. Most Pillar To Post franchisees have busy offices and a number of home inspectors working for them. Even in these times, the National Association of Realtors (NAR) reports that home sales for July of 2020
“IT TOOK A LOT OF TEAMWORK, SUPPORT STAFF AND TERRIFIC FRANCHISEES FOR US TO GET TO THE TOP AND WE ARE ALWAYS STILL STRIVING TO BE BETTER.” – DAN STEWARD, PILLAR TO POST PRESIDENT AND CEO
increased by 24.7%! Pillar To Post Home Inspectors have been keeping pace with these figures in home inspections. “When you’re forced to evolve your systems and practices to survive challenging times, you learn that you CAN evolve when necessary and sometimes more efficient methods come from this challenge,” shared Steward. “An example of that is the huge popularity now of virtual home inspections. Before Covid-19, these were considered a convenience item. During the height of the Coronavirus mandates, which differed in each state, our virtual home inspections sometimes became the only way to perform home inspections for customers that wanted to proceed, but really wanted a “hands off” experience. While we continued regular home inspections in states where we were deemed an essential business, the virtual home inspection was utilized and
perfected more and more. As we conducted these more often without a Realtor having to be present, we found that this was a sustainable method for future home inspections when necessary or preferred by the home-owner.” Perhaps these and many other cutting-edge programs, technologies and support systems are what keeps Pillar To Post Home Inspectors at the top of almost every ranking out there. They are coming up on their 25th year of ranking in Entrepreneur Magazine’s Franchise500, the past nine years as No. 1 in the Home Inspection Category. “It took a lot of teamwork, support staff and terrific franchisees for us to get to the top and we are always still striving to be better,” concluded Steward. Pillar To Post provides comprehensive training for all new franchisees during the first year of their business. Through their Foundations For Success training and business
launch program, franchisees receive two weeks of inperson, instructor-led, handson education that covers all aspects of the technical requirements of home inspecting as well as business operations, marketing, and business management. Beyond the initial training weeks, new franchisees are instructed through continuing education mediums that include live webinars, selfpaced online learning and 1:1 business coaching, all of which deepen the franchisee’s understanding of successful business operations. All franchisee training is done with a dedicated Startup Director of business development whose sole focus is the success of each new franchisee. For further information about a Pillar To Post Home Inspectors franchise go to www.pillartopostfranchise. com / To learn all about the company go to: www.pillartopost.com
ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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Start a Business. Change Lives. Owning an AtWork franchise isnâ&#x20AC;&#x2122;t just about building a business; itâ&#x20AC;&#x2122;s about changing the lives of job seekers and building community by connecting growing businesses to talented employees.
Interested in learning more about the AtWork opportunity? Visit AtWorkFranchise.com or call 888-553-1745 today!
START YOUR OWN
CASINO PARTY RENTAL BUSINESS 21fun.com
NOW IS THE BEST TIME! Thousands of Event & Party Planners, and probably hundreds in your area, are looking for ways to entertain their clients, family, and friends with smaller gatherings during this year’s pandemic. At this point, everyone is completely Zoomed out. America wants to get back to celebrating and having fun again. NOW, is the perfect time to build relationships with Event Planners and local businesses. Today smaller parties are the safe trend, and in 2021, there will be a steep increase in demand for entertainment accommodating larger gatherings.
WHAT DOES THIS MEAN?
Hi, Welcome to 21 FUN, we are very excited to offer franchise opportunities for a very unique & niche business Casino Party Rentals.
It means it’s a great time to get in, and be the first in your area to start this high growth potential niche franchise. There is no limit to the type of events and revenue opportunities we offer, including; Weddings & Anniversaries Celebrations, Birthdays & Graduation Parties, Fundraiser & Charity Events, Team Building & Employee Appreciation gettogethers, Poker Tournaments & Poker Nights, Holiday Parties, Private and Social Events, all types of Corporate Events, Tradeshows & Conventions, Bachelor(ette) Parties, and more. The list goes on and on!
17 years ago, I started 21 Fun
POTENTIAL FOR GROWTH
so much growth potential
The 21 Fun team will offer unrivaled training and support to each franchisee as they join our 21 Fun family. The company’s operating model is simple and has been structured with well-defined processes and growth systems in place, allowing for ease of replication. Initial training will be held at the headquarters in the San Francisco Bay Area or Las Vegas. Summer training is available in Lake Tahoe, as well. For almost 20 years, we have mastered the ability to market, sell, and execute private & corporate Casino Parties & Events. 21 Fun is poised to expand operations in major metropolitan areas across the United States.
that is not only stress-free,
MAKING CONNECTIONS 21 Fun has an A+ Better Business Bureau Rating and an impressive reputation with Event & Party Planners. Event Planners are VERY particular who they bring on to represent them for events. 21 Fun will guide you with the ins and outs of securing the event planning business and will reach out to introduce ourselves on your behalf, if you wish. Generally, Event and Party Planners will not risk their reputation of bringing onboard any new contractor without knowing about their history. 21 FUN has the experience and reputation to help you succeed.
INCREASED BUSINESS OPPORTUNITY From photo booths, to prop rentals, and the latest trend of piping hot mini donuts for all kinds of events. We’ve done it all. There are so many fun ways to increase your earnings potential to the max! Ask us about high value potentional add-ons to your 21FUN Franchise.
Pitboss@21funcasino.com
Casino Party as a hobby and here we are today offering franchises. I just love it! Truly, this is a business with
but is FUN! Please feel free to browse our page, imagine the FUN and if you have any questions, please contact us. John Scarborough
Unlimited Monthly Retainer Program
INCLUDED Unlimited emails and phone calls Preparation of Franchise Agreement Addenda, State Registration/ Renewals, including Comment Letters Defaults, Terminations, Pre-Dispute Resolution, Transfers, Asset Purchase Agreements, Annual Updates Guidance with building franchise sales compliance program, Implementing DocuSign for FDD disclosures and signing Franchise Agreements
ONBOARDING PROCESS Initial Audit of FDD Transfer Legal Documents Word Versions of FDD & Franchise Agreement State Registrations & State specific FDDs Signed Franchise Agreements Trademark Registrations Corporate Documents Schedule Strategy Session Phone, In-Person, or Zoom Up and Running!
980-202-5679
info@franchise.law
THE PROPERTY SERVICES ISSUE
The Business of Coworking Space by Scott Milas, Consultant, The Franchise Consulting Company
COVID19 has fundamentally changed the way we do business. From the largest firm to the humblest upstart, everybody is now reevaluating the merits of their working conditions. A modern office, full of shared spaces and common areas, seems inappropriate in a time where distancing is encouraged and many are electing to work remotely. A new franchise owner navigating this changing landscape might have little idea of where to start when thinking about a practical office model. Some workers might perform better working remotely, while others who find themselves faced with opportunities for nothing but remote work might prefer an office environment amongst their peers. In every case, cost-effectiveness and office location are under more scrutiny than ever before. The property management industry is at the forefront of this change; one franchise in particular has seen rapid growth by focusing on coworking. Their model of business exemplifies a flexible workspace, and addresses concerns over work life balance in a way that has received numerous accolades from Entrepreneur and Inc. 76
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COWORKING, AT ITS CORE, INVOLVES MULTIPLE COMPANIES SHARING THE SAME NEUTRAL WORKSPACE. Coworking, at its core, involves multiple companies sharing the same neutral workspace. Though until recently unheard of, the demand for coworking spaces has skyrocketed: from 600 spaces in 2010 to 26300 in 2020. It makes up almost 2 percent of commercial real estate and is expected to increase by thirty percent in the next ten years. This franchise in particular is working to fill a niche within the coworking environment. It offers a ready-to-use, flexible space to small and large firms alike, as well as entrepreneurs, for a fraction of the cost of building and operating a private office space. It also seeks to serve a better work-life balance for small businesses: Most of its locations are constructed close to residential neighborhoods, keeping commute times low for workers. Keeping close with family is imperative during times of pandemic. Itâ&#x20AC;&#x2122;s also smart: long commutes are costly and can potentially lead to exposing workers and communities further away to the virus. This franchise is taking other steps to reduce transmission, including a ratio of private, semi-private, and open spaces to ensure companies are able to maintain a safe distance between employees, while enhancing their ability to communicate when needed. Because of these steps, and the service a coworking space serves in a community, it is
a relief that this franchise is also considered an essential business, staying open through the worst of the COVID19 pandemic. However, the most striking thing about this franchise is its cost-effectiveness. Requiring simply one salaried employee, calls moving to a switchboard if this person is unavailable, and utilizing a subscriptionbased renting model, it has strategically positioned itself as a viable option for franchise owners looking for a safe bet in the tumultuous times brought on by the pandemic. The coworking model has been found to resist the worst of recessions as well: a demand always exists for such flexible space, especially considering its alternatives. The franchise caters to small businesses and entrepreneurs, giving them a chance to have a practical working environment for relatively cheap, in addition to providing opportunity to local, underserved populations in suburban areas. For potential franchise owners, this property management business can offer a reliable, safe option to find a way into the market among discouraging times. The structure means most relations between franchise owner and tenants are business to business (B2B) and are part of a growing market. It can give a unique space that is both efficient and cost effective, while attracting local business.
The property management market has changed alongside every other field in recent months, but coworking models show promise as a solution for both small companies and franchise owners alike. This franchise made it to the top by adapting to concerns surrounding the virus and catering to both workers who prefer remote working and those who wish to return to an office environment. Coworking is definitely worth a look for any who are interested in owning a franchise in property management.
ABOUT THE AUTHOR As a franchise Top 15 consultant with The Franchise Consulting Company, Scott works with many different people, from all types of backgrounds that are interested in learning about owning their own business for the first time. I also work closely with multi unit/brand owners who are looking to diversify their business portfolio. Scott Milas can be reached at (413) 935-5111 or at scottmilas@ thefranchiseconsultincompany.com.
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THE PROPERTY SERVICES ISSUE
Virtual Property Management
Franchise Launches by David Berk, Founder and President, ProRealty When most people think of a work from home opportunity, property management wouldnâ&#x20AC;&#x2122;t necessarily come to mind. However, for the past 10 years Pro Realty has been able to create a business with hundreds of doors across over 35 buildings mostly in Brooklyn, NY all while using virtual workers. The approach was really to keep fixed costs down and to pass the savings on to the
many smaller to mid-sized homeowner associations and multifamily landlords that we serve. The result has been better service, a lower price, and a sweet spot in value for all their customers. We utilize a vast network of vendors and have workers located all over the world to handle customer service inquiries, assist in scheduling, vetting vendors, assisting with bids, and following up with sales
WE UTILIZE A VAST NETWORK OF VENDORS AND HAVE WORKERS LOCATED ALL OVER THE WORLD TO HANDLE CUSTOMER SERVICE INQUIRIES.
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leads. Years of experience, growth, and consultations have resulted in a truly turnkey system that is prepared to scale across the U.S. Territories are available and this is a ground floor opportunity with proven systems. It has worked in one of the most cut-throat territories in the country, and it will work in your area, too. Visit www.prorealtyusa. com or call 1.888.230.1578 for more information.
Pro Realty is a Virtual Property Management operation since 2010! During this time of uncertainty it pays to be involved with a business that is considered an essential service. 100 years ago during the 1920's, the need for property managers arose due to the many vacant buildings during the depression era. Now in the 2020's, property managers are now viewed as essential services. No longer behind the scenes, but as an active and integral part of the community.
You will be provided rock solid business operations, proven leads, predictable growth, one-on-one training in a business that offers multiple streams of income.
This is a tremendous time to get into the exciting and challenging field of property management. The timing couldn't be better. We invite you to learn more about our operation and we're excited to assist you in reaching your full potential.
CALL US TODAY AT 888.230.1578
FRANCHISE FEE $20,000 to $85,000 depending on market
ROYALTIES
8%
TOTAL INVESTMENT
$50,000
THE STAFFING INDUSTRY IS BOOMING. There has never been a better time to join Express Employment Professionals! The global staffing industry exceeded $500 billion in 2019. • Express franchisees have average annual sales per territory of over $6 million in the U.S.* • Express franchises employed more than 552,000 people in the last year.
CONSIDER THIS • Express was named the #1 staffing franchise for nine consecutive years by Entrepreneur magazine. • Express earned a 99% rating from franchisees on the quality of the Express franchise system. • 92% of current franchise owners would recommend the Express system to prospective franchisees.
WHAT’S THE INVESTMENT? Express offers two paths to ownership: • Traditional Model – Requires an investment of $150,000 to $174,000 and an active role in new business development by the franchise owner. • Professional Market Model – Requires an investment of $200,000 to $224,000 and applies to pre-designated territories with a high propensity for professional staffing. The minimum net worth required for an Express franchise is $250,000. Funding from a combination of cash in bank accounts, stocks, bonds, vested 401(k), IRA, home equity, or a line of credit is acceptable. Express funds payroll for temporary employees.
2011 – 2020
©2020 Express Services, Inc. All rights reserved. 5/20
Express Employment Professionals Item 19 demonstrates an exceptionally strong ROI. • The average new owner generates annual revenue of $1,027,786 by their 12th month of operation and $2,040,268 by their 24th month. • Mature offices average over $6 million in annual sales, with an annual gross margin over $1 million. • Express franchisees paid an effective royalty of just 8.6% in 2019. *All figures are demonstrated within Item 19 in the Express Franchise Disclosure Document.
NANCY LANARD
Deciding to become a franchisee is a big step, LET US HELP! JESSICA DEMPSEY
ERIN PALLAS GRAY
TRUSTED GUIDANCE CUSTOM LEGAL SOLUTIONS FOR FRANCHISEES NATIONWIDE
At Lanard and Associates, we create tailored legal strategies to help your business thrive. YVONNE HOLDEN
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ABOUT US
First-Ever Ghost Kitchen Franchise
L
abor shortages, high food costs, increased competition. These are just a few of the challenges facing the restaurant industry, prepandemic. Factor in the new limits imposed by COVID-19, and it is hard to imagine how independent restaurants will be able to survive. Citing this immediate and growing challenge, seasoned restaurant industry veteran Alp Franko created the firstever ghost kitchen franchise model as a low-cost, lowrisk solution. Expanding a restaurantâ&#x20AC;&#x2122;s existing kitchen space to include a ghost kitchen is something that will not only be beneficial to diversifying a business now, but in the future, as well. A ghost kitchen, or dark kitchen, is essentially a food preparation and cooking facility designed to create delivery-only meals. In 2019, Franko founded The Local Culinary as an innovative virtual restaurant group specializing in ghost kitchen operations. With multiple brands operating out of the same kitchen, The Local Culinary offers a range of menus and cuisines, varying from Mexican, Italian, and Asian and featuring items such as burgers, fried chicken, rice bowls, gourmet salads and more. Each of
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the delivery-only concepts are available to consumers through Uber Eats, Postmates, GrubHub and DoorDash. Within the first few months of operation, The Local Culinary quickly expanded with new ghost kitchen locations throughout South Florida. Once the pandemic hit, Franko immeditely understood the impact on independent restaurants. Noting dine-in service limitations resulting from social distancing and safety measures, Franko pivoted the business model for The Local Culinary to create
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the first-ever ghost kitchen franchise model. In doing so, the program gives restaurant owners access to The Local Culinaryâ&#x20AC;&#x2122;s profit-driven brands and successful delivery-only model. The innovative, firstof-its-kind concept leverages the rising popularity of ghost kitchens to bring 50 distinctive brands to the existing spaces of independent restaurant owners seeking a new way to maintain their businesses. Owners who join The Local Culinary as a franchisee can, in turn, replicate those concepts within their own kitchen spaces and market on
The Local Culinary’s delivery platform. The new model includes on-site training and ongoing support from The Local Culinary team, helping owners quickly build a strong online presence to drive new traffic through delivery orders. “As many restaurant owners are fighting to stay in business due to limited dine-in service and other setbacks caused by the pandemic, we saw the opportunity to help make a positive impact on our industry, sharing access to our unique, proven profitdriven brands that can easily be replicated in any restaurant kitchen,” said Alp Franko, founder. “Through this innovative new franchise program, restaurant owners can maximize their kitchen space and bring new options to market, increasing revenue almost immediately with easy-to-prepare items designed for delivery.” An entrepreneur with expertise in hospitality management, optimization
hospitality sectors, further solidifying his position as a highly successful investor, innovator, and operator. When launching The Local Culinary, Franko utilized his skillset to revolutionize the food delivery industry and to tap into the rising demand for deliveryonly restaurants. Franko is also the founder of the New Yorkbased private equity group, BlackBull Investment, which is
ghost kitchen movement, The Local Culinary currently operates several locations in Florida, and offers a portfolio of 50 unique delivery-only brands. Available for delivery via Uber Eats, Postmates, GrubHub and DoorDash, its concepts include, among others: The Chef Burger, Mama Roma, El Taco Loco, The Green Kitchen, Dirty Fingers, Shu Shu, Yoko Bowl,
A GHOST KITCHEN, OR DARK KITCHEN, IS ESSENTIALLY A FOOD PREPARATION AND COOKING FACILITY DESIGNED TO CREATE DELIVERY-ONLY MEALS. and overall strategy, Franko started his career as a commodity trader in the fine chemical and petrochemical industries, spearheading the expansion of the family conglomerate chemical supply company, Berk Group. His entrepreneurship and international vision enabled him to create several other businesses in the retail and
dedicated to investing in the hospitality sector. Since debuting in July, The Local Culinary’s franchise program has attracted XX leads and currently has XX under process. One restaurant owner in Hollywood, Fla., has stated that the franchise program literally saved his business. As a true pioneer in the
Hot Potato, Chicks, This is Gyros and Hot Dog Station. The new franchise program is now available nationwide. For franchise opportunities or for any questions, contact Alp Franko at Alp@ TheLocalCulinary.com. For more information on The Local Culinary, visit www. TheLocalCulinary.com.
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HOW MOSQUITO SHIELD’S PROVEN INFRASTRUCTURE LED TO A PARTNERSHIP WITH FRANCHISE FASTLANE Mosquito Shield’s in-demand service, preparation for growth and recurring revenue model influenced Franchise FastLane’s decision to partner with the proven brand.
“Many of us have had to cancel vacations and are choosing to enjoy the summer from our own backyard. As consumers spend less money on expensive travel Franchise sales and invest more to make their organization, Franchise homes and backyards a leisureFastLane, doesn’t time destination, the market for partner with just any a solution like Mosquito Shield brand. Emerging franchise brands is expected to continue to grow go through a thorough evaluation exponentially. Now that we are all process to verify that they are more health-conscious, customers prepared for the accelerated don’t want to spend that time growth that Franchise FastLane worrying about mosquitoes and can drive. ticks and the diseases that they Recently, Mosquito Shield was one can carry,” said Gille. of the franchise brands to make As Gille points out, not the cut — and for good reason. only is this service in-demand, it is also Since 2001, Mosquito Shield recurring. Mosquito has been providing residential Shield is able to and commercial customers bring in customers, with professional mosquito demonstrate value and and tick-control services. With secure service for the 19 years of R&D behind them, next season, resulting in franchisees are able to offer an 84% retention rate across customers the most effective the network. This proven model mosquito and tick control in and exceptional consumer offering is a direct result of the industry. being in business for nearly 20 years and the founder’s According to Franchise FastLane extensive experience president Carey Gille, this is a in the field. service that is more in-demand than ever.
“There are many service-based franchise concepts that enter the mosquito-control industry later in their history, but this brand has grown slowly over time and stayed focused on its core offering,” said Gille. “When it comes to growth, they have always handled development in-house, growing organically to 50 franchisees by adding six to seven franchisees each year.” Now, Mosquito Shield is ready to accelerate that growth.
“We are looking to triple in size over the next 24 months,” said Michael Moorhouse, vice president of Mosquito Shield. “The entire Franchise FastLane team has a proven track record in taking
quality brands to the next level. We are poised for growth and know that Franchise FastLane will help us reach those goals.” Mosquito Shield has spent the past two decades developing its operations, training, support, proprietary technology, digital assets, marketing and more to ensure that each franchise is run efficiently and profitably. Also, with a centralized inbound call center,
Mosquito Shield offers franchisees a turnkey approach to consumer acquisition, closing at least 60% of the calls that come in. With such a winning model, Franchise FastLane is confident that Mosquito Shield will appeal to prospective franchisees
across the country. “Franchisee prospects are often looking for a simple business model,” said Gille. “With Mosquito Shield, franchisees work directly out of their homes, don’t need employees, are able to open quickly and start seeing annual level returns after only working the season. Plus, this simple model creates a very affordable investment with low overhead costs.” Moorhouse notes that Franchise FastLane has already treated Mosquito Shield as a true partner. “From the beginning, they made us feel like we were a complement to their existing brands and that they wanted us to join them,” he said. “It is clear that our success is their success, and that made it an easy decision to partner with them. We can’t wait to get going and know that Fastlane FastLane will help us dominate the mosquito-control space.”
Contact us at mosquitoshieldleads@franchisefastlane.com
ABOUT US
HEROS WANTED Become A Business Coach
Start a career that will last longer than any crisis by Don Schin, CEO, North America for ActionCOACH It's time to start your own business and control your own future. Get off the corporate job roller coaster. Get financial freedom and live the lifestyle you want and end career uncertainty. Start a career you have a passion for, because you have a desire to help others succeed. If your DNA drives you to assist others and make a difference in your community, business coaching is a career that will
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feed this need. You can help business owners in your area make dramatic turnarounds. You will coach businesses to grow and expand really having a significant impact on the local economy. You will coach owners through the best and the worst of times, positioning yourself as a true leader and trusted counselor in your community. Start a career that you can do anywhere, anytime. After extensive training,
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ongoing support and easy or lowcost start-ups your business can operate completely remotely and virtually anywhere. Remote group and or 1:1 coaching, multiple webinars content, and tele-coaching offers you the flexibility to deliver value to your clients when it is most convenient and with little overhead for you. Becoming an ActionCOACH
IF YOU ARE A BUSINESS PROFESSIONAL, CORPORATE EXECUTIVE OR ENTREPRENEUR, BECOMING AN ActionCOACH BUSINESS COACH CAN OPEN A WORLD OF POSSIBILITIES. offers you a flexible schedule, an office anywhere approach and a chance to select the clients you want to work with. being a coach gives you the opportunity to not only find financial success, it gives you a work-life balance to help you enjoy the money you earn. Start a career that allows you to share your business knowledge and expertise. If you are a business professional, corporate executive or entrepreneur, becoming an ActionCOACH Business Coach can open a world of possibilities. You will be part of the global ActionCOACH community and part of one of the fastest growing industries in the world. It doesn’t matter what your business background is, ActionCOACH’s certified in depth training and ongoing support equips you with tools and techniques that are unmatched in the industry. Start a career with unlimited growth and multiple franchise models to choose. ActionCOACH offers you several business models; • You can choose to open a Business Coaching Firm, within which you groom and develop a team of certified coaches serving a designated and exclusive territory which offers you unlimited growth. • You can start a smaller firm with only 1-2 additional
coaches to serve your marketplace. • You can just start a practice, without having to hire or manage a staff. • Start a career in a booming industry. Forbes Magazine says business coaching is booming and is a $2 billion industry with unlimited potential. As a Coach you can be a part of this high impact industry and make a difference in your community. Business coaching continues to thrive even in the most drastic economic times. Surprisingly recession proof, business coaching has become a necessity for businesses who want to differentiate themselves in the marketplace. You will make a difference in the lives of hundreds every day. Start a career with the industry leader. ActionCOACH has more than 25 years of experience and is the largest business coaching franchise in the world and is the company that started it all. Today with nearly 1,000 coaches operating in more than 70 countries ActionCOACH leads the way with more than 3500 innovative business strategies, systems and solutions to assist business succeed. ActionCOACH works with more than 18K businesses every week to change the trajectory of success in
communities all over the world. Recognized by Forbes in the Top 500 Franchise List, ActionCOACH is also in the Franchise Business Review Hall of Fame. ActionCOACH is the most decorated and award-winning business coaching organization in the world. As we face this unprecedented economic time, change is the only constant. Now is the time to consider a personal change. Now is the time to consider starting your own business because of not now, when? Now is the time to work with a global leader who can fully support and help you find unlimited growth potential. Small business ownership is the lifeblood of our economy. You can be a part of this vital engine that changes lives every day. To learn more about ActionCOACH, our CEO & Founder Brad Sugars invites you to www.actioncoach.com to start you journey towards business ownership. VIRTIAL DISCOVERY DAY https://www.actioncoach.com/ virtual-discovery-day-sign-up/ BECOME A COACH VIDEO https://www.youtube.com/ watch?v=RredTl-2Rrw&t=21s ABOUT THE AUTHOR Don Schin is the CEO for North America for ActionCOACH. Veteran franchise and sales expert. actioncoach.com
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THE PROPERTY SERVICES ISSUE
Award Winning Floor Coverings International Meets the Needs of its Franchisees, Customers by Rhonda Sanderson, CEO, Sanderson & Associates
Tom Wood: President and CEO of Floor Coverings International
It has been said that necessity is the mother of invention. When the COVID-19 pandemic struck, businesses were forced to change on the fly: in both how they ran their operations and how they interacted with customers. A new normal set in as people worked and shopped from home in numbers that no one could have imagined. Floor Coverings International − whose franchise owners visit customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top
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manufacturers − was having a banner year. Sales were up 26 percent over March 2019 until the pandemic hit and lockdowns followed. But Floor Coverings International nimbly pivoted – navigating a new way of operating and doing what was best for their franchisees AND customers – and as a result, the franchisor recently enjoyed two of the best months of franchise development over the last 10 years. North American consumers are the ones who are benefiting the most from Floor Coverings International’s roster of 161 franchisees throughout North America. “There’s nobody that really provides a similar service. While there are many in-home flooring companies in the United States, nobody does what we do,” said Neil Daley, director of merchandising. “By putting the customer first, by truly giving them a turnkey solution, serving them in their home and bringing the products to their home so that they can get the absolute best design and function for their budget – that’s our distinct advantage in the
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marketplace.” Floor Coverings International’s adept strategies in coping with the COVID-19 pandemic are reflected in the fact that they have already added 29 new franchisees as of the end of August and expect to add several more franchises through the remainder of 2020 and approximately 50 more in 2021. In addition, the second annual Franchise Innovation Awards, sponsored by Franchise Update Media, recognized companies that leveraged innovation and technology and Floor Coverings International was honored for “Most Innovative Consumer Self-Service Tools.” The company wanted to eliminate some of the barriers to connection between prospects and franchise sales personnel and by implementing a new software program, Floor Coverings International saw a 40 percent improvement in lead closure rate. Floor Coverings International also transitioned to virtual Discovery Days and virtual training and summits. “As we look in the rearview mirror, we protected
FLOOR COVERINGS INTERNATIONAL TYPICALLY EXPERIENCES 12 TO 14 PERCENT ANNUAL GROWTH IN AN INDUSTRY WHERE SUCH NUMBERS ARE COMMONLY IN THE LOW SINGLE DIGITS. – NEIL DALEY, DIRECTOR OF MERCHANDISING
Neil Daley, Director of Merchandising: Floor Coverings International
our franchisees and their livelihood and built a system for stronger development. We look forward to the next six months of rebuilding postCOVID,” president and CEO Tom Wood said. Floor Coverings International typically experiences 12 to 14 percent annual growth in an industry where such numbers are commonly in the low single digits, said Daley, the director of merchandising. He said the company’s ideal franchisees
have extensive backgrounds as business leaders in other industries. Very few come from within the flooring industry. Compared to other franchise opportunities, the Floor Coverings International business model has extremely low overheard. The Mobile Flooring Showroom offers more than 3,400 flooring samples. “The combination of having everything that’s needed at hand, plus the technology that we leverage, allows for the business to be 100 percent mobile, other than the administrative and warehousing needs of the typical flooring business,” Daley said. Already positioned as the premier in-home, mobile flooring concept in North America, Floor Coverings International also offers InspireNet, an IT visualization system that allows clients to upload a digital photo of a room in their home and view countless flooring options with the click of a button. “We will be coming out of this pandemic even stronger,” said Wood. “We have made lemonade out of lemons, if
you will excuse the cliché,” added Wood. “People have been home and are ready to redecorate for a fresh post Covid-19 look. Our service is in demand and we follow all of the necessary safety measures. Plus, our franchisees know that we offer support for their business growth. Call me an optimist, but we actually think we will have a terrific 2021.” For franchise information, please visit: www.flooring-franchise. com and to find your closest location, www. floorcoveringsinternational.com
Mobile Showroom Carries 3400 Flooring Options
ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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Own a Creative, Dynamic Business in the $100 Billion Flooring Industry INDUSTRY TOTAL INVESTMENT: $180K-$200K Mobile Flooring Showroom We bring the showroom to the customer and bring her an experience the Amazon Way – where she wants it, when she wants it; IN HER HOME, with her own lighting and home décor.
Ideal Candidate Our executive business model is perfect for people who:
Franchisee Benefits •
Industry Disruptor
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Ideal Work-Life Balance
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Quality Products
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Mobile Business
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Can lead, hire and inspire a team
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Have strong soft skills and enjoy networking
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Low Overhead
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Training & Support
Have business acumen
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Established Brand
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OUR FRANCHISE LOCATIONS
ARE OPEN FOR BUSINESS! www.opportunities.flooring-franchise.com
THE PROPERTY SERVICES ISSUE
Mowbot: A Revolutionary Lawn Care Franchise by Lindsay VanderBroek, Brand Manager, FranDevCo
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n a few short years, you are going to see robotic lawn mowers on almost every lawn in the country. Advancements in artificial intelligence and domestic robotic technology are transforming the way we experience the world. Mowbot is at the forefront of these advancements, and as a result, is poised to revolutionize the $99.5 billion lawn care industry by bringing battery-powered and robotic technology to lawn maintenance. For far too long, lawn care has been dominated by 20th century technology that causes long-term harm to our environment. The Environmental Protection Agency reports that traditional lawn care equipment is a major source of pollution, accounting for 5% of all U.S. air pollution. Even more damaging is the fact that Americans spill more than 17 million gallons of gasoline into the soil every year, and one gas powered lawn mower produces as much toxic emissions in one hour as 11 new cars produce in the same amount of time.
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Mowbot represents the end of the lawn care industryâ&#x20AC;&#x2122;s dependence on fossil fuels, and ushers in a new era of environmental responsibility and stewardship. The robots deployed by Mowbot are state-of-the-art. Using advanced sensors and selfcharging technology, that never requires even a drop of gasoline. The mowers, equipment and vehicles are all battery-powered; as such, they use less energy than the equipment of traditional lawn care companies.
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Along with environmental issues, the lawn care industry has also been struggling with serious labor problems. Trying to find and keep personnel to service their customersâ&#x20AC;&#x2122; yards is the number one thing that keeps current lawn care guys up at night. Mowbot solves this problem by using robotic mowers with GPS tracking, which means they can work autonomously and there is no need for a full crew. Additionally, because the mowers and battery-powered equipment are virtually
silent, there is also a lot less noise pollution! This is a welcome alternative to noisy leaf blowers and mowers, especially in an age where a great deal of companies are permanently shifting to remote work with an unprecedented amount of workflow happening in home offices across the country. WHY FRANCHISE WITH MOWBOT? Mowbot is a smart and simple investment for entrepreneurs who are passionate about emerging technologies that are more environmentally friendly, cost-effective and outperform traditional methods. In addition to being a disruptive franchise concept in a lucrative and recession-resilient industry, Mowbot offers franchise partners several competitive advantages that have become even more attractive in the post-Covid world: 1. Mowbot is an affordable investment opportunity with big potential. A typical investment for a single territory is around $70K, which includes the initial franchise fee, training, technology, equipment and more! 2. Mowbot is also a recurring revenue business through contract sales to residential and commercial customers. Since your robotic mowers reside at your customer’s property, you can operate the business without having to lease an expensive brick & mortar retail location.
3. Along with being a homebased franchise, Mowbot’s business model features reduced labor requirements using robotics. Furthermore, Mowbot’s National Call Center supports owners by scheduling sales visits and managing customer service interactions. 4. Mowbot’s streamlined operations are fueled by a fully integrated, cloudbased technology platform that creates a simple and scalable business for franchise partners. WHY IS THERE A DEMAND FOR MOWBOT? People are looking for reliable lawn care service, one that shows up and doesn’t have to delay due to weather or
personnel issues. Grass is the largest crop in the US and people care a great deal about their lawns. Mowbot customers range from people that have been doing their own yard work and just no longer have the time or energy to handle the mowing part, to people that have always had a lawn service but just aren’t happy with their service. Commercial operators also employ Mowbot to reduce their labor burden and free up their staff for the higher margin parts of their contracts. While the machines are autonomous, they still need the assistance of a trained operator to get the most out of the technology. This is where Mowbot shines in
MOWBOT REPRESENTS THE END OF THE LAWN CARE INDUSTRY’S DEPENDENCE ON FOSSIL FUELS, AND USHERS IN A NEW ERA OF ENVIRONMENTAL RESPONSIBILITY AND STEWARDSHIP. WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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INDIVIDUALS SEEKING THE INDEPENDENCE AND FREEDOM OF OWNING THEIR OWN BUSINESS ARE ATTRACTED TO MOWBOT, ESPECIALLY IN THE UNCERTAIN TIMES SURROUNDING THE PANDEMIC. the marketplace; Mowbot manages the service for customers by maintaining real-time contact with the machines and can respond immediately when one needs help, maintenance, adjustment or in the rare case it is stolen. Mowbot uses Husqvarna’s fleet management app, which features GPS tracking and remote monitoring, and all equipment is insured.
to get in on the ground floor of a revolutionary concept with territory availability in every major market! First movers with Mowbot will have the advantage of reduced franchise fees compared to the fully mature rates expected in the not too distant future. If that alone wasn’t reason enough for why now is the time to join this revolutionary franchise,
WHO IS MOWBOT LOOKING TO PARTNER WITH? With Mowbot’s streamlined business model, no specific experience is necessary! Mowbot attracts a wide variety of franchise partners, including individuals with a pioneer mindset, early technology adopters and commercial landscaping companies looking for a leg up on the competition. Individuals seeking the independence and freedom of owning their own business are attracted to Mowbot, especially in the uncertain times surrounding the pandemic. With low ongoing costs, a small staff and a clear business plan to help franchise partners become quickly established in business; Mowbot is a chance
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Mowbot currently has a promotion in place through the end of the year that affords owners 20 free robots in conjunction with their purchased initial equipment packages! During the last six months alone, Mowbot has added over 30 new franchise locations across the country, with a growing national footprint that currently covers 10 states from New York to Colorado. The brand will continue to expand through the end of the year and beyond with prime territory still available in every major market! mowbotfranchise.com To learn more about the Mowbot franchise opportunity, please reach out to mowbot@ frandev.co!
W O N K E W ! T R A M YOU'RE S The Smart Drinks franchise opportunity comes with decades of experience behind the name. We have applied this experience to developing a high-quality concept that represents the best of the best in everything from our Mercedes Sprinter vans to our vendor partners.
CALL US TODAY! 281-373-1000 Join our “Mind, Fitness, Health” focused franchisees by providing healthy drinks to your community with your very own Smart Drinks Smoothie Food Truck.
Grow with Smart Drinks Franchising.
Franchise Fee: $35,000 Royalties: $800 flat per month Total Investment: $157,000 - $177,000
JOIN THE FUTURE OF LAWN CARE TODAY!
Better for your lawn l Better for the environment l Better for you
WHY FRANCHISE WITH MOWBOT?
MOWBOT AD?
Simple & Scalable Operation Recurring Revenue Model Marketing Support & Call Center Recession Resistant
is a revolutionary franchise poised to permanently disrupt the
$99.5 billion landscaping industry! LOW INVESTMENT RANGE: $61,510 - $129,680
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SBA APPROVED
Ground Floor Opportunity
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VETFRAN DISCOUNT
Prime Territories Available Nationwide
mowbot@frandev.co â&#x20AC;¢ 704.274.1742
FRESHNESS ISN’T JUST A SAYING, IT’S A COMMITMENT. A SINCERE BELIEF THAT A GOOD MOOD BEGINS WITH GOOD FOOD AND EVERYONE HAS A PLACE AT THE TABLE. VISIT OUR WEBSITE FOR FRANCHISE INFORMATION MAHANAFRESH.COM MEET MAHANA AT THE WORLD'S BIGGEST VIRTUAL FRANCHISE EXPO! FOR DATES AND REGISTRATION DETAILS GO TO: WWW.FRANEXPOUSA.COM
Recognized as one of the Fastest Growing Franchises - Inc Magazine • Simple Business Model • Low point of entry and competitive fee schedule • Targeted digital marketing strategy generates an industry-leading ROI
205-870-8643 twomaidsfranchise.com
BUSINESS ADVICE
Franchise Marketing Messaging in a COVID World by Mark Siebert, iFranchise Group, Inc., CEO & Sr. Franchise Consultant
T
he sale of a franchise is unlike any other sale. And selling a franchise during or post pandemic need not be any more difficult than any other franchise sale. Historically the marketing of a franchise involves four separate sales approaches as described below, all of which should be considered in your marketing messaging.
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SELLING THE IDEA OF BUSINESS OWNERSHIP As the COVID-19 pandemic lingers month after month, many furloughed or terminated employees have no doubt given consideration to other career alternatives. Historically, recessions have produced an increase in franchise sales and the same is playing out today. Given the frustration felt by many
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formerly employed, this first â&#x20AC;&#x153;saleâ&#x20AC;? is relatively easy since these candidates presumably have already considered business ownership as an option for their futures. SELLING FRANCHISING AS A MEANS OF OWNING A BUSINESS In the sales process, franchisors will no doubt meet prospects who want to own
their own business but think they can do it on their own. This is where the messaging may resonate more than ever, given the challenges brought on by the pandemic, even if it may require the franchisor to educate the prospect on how franchising works. For example, the franchisor can communicate that when new social distancing regulations came into play, it was able to leverage a system-wide relationship with suppliers to be sure franchisees had all the PPE, supplies and signage needed to continue to operate. Or, it can stress that franchise management was able to keep abreast of shifting government guidelines and efficiently disseminate that information throughout the system. This type of messaging reminds the potential franchisee that he would have to do all of this himself while running a business if he were to go solo. A word of caution here. An experienced franchise salesperson will know fairly early on if a prospect has the essential mindset for franchise business ownership. Someone who thinks they have complete freedom to operate the business as they want to operate it and is unwilling to follow systems, is not an ideal candidate, or at the least, is a candidate who needs to be educated about franchising. SELLING A PARTICULAR INDUSTRY VERTICAL In terms of the marketing message, touting the benefits of owning a business in a particular industry sector could be a little trickier postCOVID. While franchise
marketing materials usually reference industry statistics, COVID-era statistics may not yet be available, and when they are available, they will likely be heavily footnoted. And while detailed statistics about revenues within a vertical may be less clear, the resilience of a vertical can be highlighted. For example, the marketing message in foodservice can remind that everyone wants an alternative to cooking dinner and restaurants have found innovative ways to meet that need under the new-normal conditions. Or the message for a home services franchise concept might highlight that with more people working from home, making homes comfortable and efficient is more important than ever. In short, to develop a selling proposition for a particular industry or a particular segment of an industry, the franchisor will need to showcase its expertise in a way that instills confidence in the prospective franchisee. SELLING YOUR FRANCHISE BRAND It can be presumed that the prospect is looking at numerous franchise opportunities, so this is where the franchisor needs to set itself apart from the competition. The content on the franchise website, electronic brochures, social pages, and direct marketing pieces needs to tell a compelling story. Testimonials from successful franchisees and satisfied customers can instill a sense of comfort in a prospective franchisee.
Keep in mind that you are not just messaging the prospect, you are messaging all the influencers in their circle such as family members, lawyers, accountants and financial advisors so it is wise to “speak” to them, as well, in your marketing. The credibility these influencers attach to the franchisor’s messaging can often make or break the deal. While no one anticipated the pandemic, franchisors on solid footing and with healthy operations, and a marketing message and tactics that adapts to today’s reality, should continue to make strides in terms of franchise lead generation – and more importantly, franchise sales. In fact, the iFranchise Group is predicting that 2021 will be a record year for new franchise sales. So rather than letting the pandemic sour your marketing efforts, now is the time to demonstrate the franchise company’s resilience and opportunity for growth. During these trying times, this may be just the message a prospective franchisee wants and needs to hear.
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BUSINESS ADVICE
Does Buying a Franchise Make Sense? by Jim Gormley, Consultant, The Franchise Consulting Company It's a question that I'm frequently asked by budding entrepreneurs who would like to own a business but may lack resources or the ability to start from scratch“ Does buying a franchise make sense”?. Here are four simple reasons you should consider before you decide that franchising does makes sense for you: 1. STARTING A FRANCHISE CAN BE EASIER THAN STARTING AN INDEPENDENT SMALL BUSINESS Starting an independent small business requires the ability to run and manage all aspects of a business. This requires a high
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level of skill, knowledge, and experience across all business functions that not everyone may have. The franchise model can provide expertise and support in areas that you may not have any prior experience or strength. For example, you may have great marketing skills and knowledge, but you may lack solid experience in another area such as accounting and operations. A strong franchise provides franchisees with training and ongoing support to increase your chances of success. After all, a franchise succeeds when the franchisee succeeds. This means that the franchisor will provide proven strategies,
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procedures, and processes to the franchisee that you can follow to be successful. If you know what additional support that you may require, you can select a franchisor that you are confident can provide the support that will be important for you. As a new business owner, this support can help to guide you through some of the more challenging business issues that you may face. 2. A GREAT FRANCHISE HAS A PROVEN RECORD OF SUCCESS Another advantage to consider is that you can assess the success of the franchise based on their financial and other history (including their brand reputation). This is important information that you can verify before you buy a franchise. You can verify this information by: • Reading the franchisor’s Franchise Disclosure Document (FDD) • Speaking to current and former franchisees in the system • Working with an accountant to identify any financial concerns before you buy a franchise. Starting your own business may be riskier because you do not have any history to verify,
nor do potential investors. This may also make it more difficult to secure financing for a brand new business.
currently in place. This will also be attractive to lenders when you are exploring financing options for your franchise.
3. A FRANCHISE CAN PROVIDE IMPORTANT BRAND RECOGNITION Starting a new business from scratch requires significant effort to build an easily recognized brand. Brand recognition for new businesses can often take years to develop and this can increase their start-up risk. Research shows that consumers are more likely to purchase from a brand that they know and recognize. A solid franchise brand can offer: • Brand recognition and consumer trust • Customer loyalty and repeat customers • Immediate access to a customer base due to brand recognition The appeal of brand recognition is that it can provide a new franchise owner with peace of mind knowing there is a loyal customer base
4. A STRONG FRANCHISE CAN PROVIDE AN INSTANT NETWORK OF PEERS No need to feel isolated as you begin your franchise journey. A strong franchise brand will often have a Franchise Association or Advisory Council. This association allows franchisees to talk to other franchisees within the system, as well as the franchisor. This can provide a number of benefits including: • Discussing shared issues or questions • Solving problems that others may have experienced • Providing suggestions to improve operational issues. A franchise association that is positive, forward-thinking, and constructive can go a long way in building the brand and the business. All of this can provide important support that may be essential to new business owners who may be
unfamiliar with best business practices. These are some of the reasons that new entrepreneurs may find franchising appealing. However, you also need to consider other important questions. For example, it’s important that you ask yourself: • Am I a fit for franchising? • Have I done thorough research on the franchise options? • Have I done extensive research on the franchisor including speaking to current and former franchisees in the franchise system? Making the decision to operate a franchise still involves risk, hard work, and determination. However, franchising can be a rewarding route to business ownership that involves less risk and more support from the franchisor. Combining all of these reasons may lead to business ownership and franchising success. Let me help you find the RIGHT franchise. Contact Jim at 905-399-0657 or at jgormley@thefranchise consultingcompany.com.
ABOUT THE AUTHOR Jim Gormley has been active in the franchise industry in Canada for over 30 years and helps people be in business for themselves but not by themselves. For more information on the above article or to learn how The Franchise Consulting Company Canada can help you find the right franchise. You can contact Jim at 905-399-0657 or email him directly at jgormley@ thefranchiseconsultingcompany.com.
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THE PROPERTY SERVICES ISSUE
Be Part of an Essential $41 Billion Industry: Painting by Phyllis Pieri, Consultant, The Franchise Consulting Company
What do property owners nearly always do when a tenant moves out? PAINT. What’s the first thing people do when they buy a house (if the previous owners didn’t already do it right before putting the house on the market)? PAINT. What’s one of the most affordable ways to update a home or business and make it look “fresh”? PAINT. In fact, when you think about the difference that a fresh coat of paint makes, it’s easy to see why painting franchises are such successful property services businesses! THE DEMAND FOR HOME IMPROVEMENT SERVICES IS SKYROCKETING A year ago we may have talked about whether or not painting franchises are “recession proof.” Now we know that they are “pandemic proof.” Thanks to COVID-19, people’s lives have changed dramatically. Now that they’re spending so much time at home, homeowners want to fix the place up. To make their home look better, painting is often the first thing homeowners
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think to do. Needless to say, demand is very strong. YOU DON’T NEED TO BE A PAINTER TO RUN A PAINTING FRANCHISE While this may surprise you, the truth is that paint franchisors are not looking for painters. They’re looking for businesspeople who will use the franchisor’s systems to profitably run the business—and run it much more professionally than the independent operator who is a great painter but is not business-savvy. Yes, as part of your training the franchisor will teach you how to paint. But this is only so that you can properly hire and supervise the people
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who will do the painting for you. That way, for example, when you’re interviewing a painter for the job and they tell you it will take three hours to paint a room of a certain size, you’ll know from your training that this job should only take one-and-a-half hours. And you’ll hire someone else instead. Why buy a painting franchise instead of starting your own painting company? When you buy a franchise, you’re not starting from scratch. You’re buying an established brand and all of the systems and support needed to successfully run your business. Among other things, the franchisor provides: TRAINING You’ll learn the best ways to market your business, make sales calls, hire and supervise employees and subcontractors, and much more. BUSINESS SYSTEMS You’ll get all of the software and systems to run your business, already customized for the needs of a painting company.
MARKETING ASSISTANCE You’ll leave your training with a complete marketing plan and calendar. Once your franchise is up and running, you’ll be backed by the franchisor’s professional marketing department. They’ll provide ready-made marketing materials such as a website, brochures, fliers, advertisements, templates, etc., and advice for how to best use it all. BUYING POWER The franchisor negotiates discounts on behalf of all of the franchisees. When you go to purchase materials, you’ll be buying top-quality paint at the best price available. This will enable you to have better prices or a higher profit margin (or both!) than the independent painters you’re likely to be competing against. Some franchisors also provide job estimating services, proprietary sales systems, lead generation, call centers and more. ABOUT THE AUTHOR Phyllis Pieri uses her passion for people and her 35+ years in the franchise industry to guide fledgling entrepreneurs through the franchise selection process. In her franchise career, Phyllis has done it all, including working for franchisors, consulting with franchisees, and owning franchises herself. This depth of experience makes her ideal for helping people find the “perfect match” franchise at no cost to you that fulfill your personal and business goals. Contact Phyllis at 425-922-4126 or at phyllis@ thefranchiseconsultingcompany.com.
Which painting franchise is the best? There are a number of excellent painting franchises. While they all have the advantages of low overhead and no inventory, they each have unique characteristics. Five of my favorite painting franchises are:
LIME PAINTING Targets high-end customers/properties for paint, coatings and surface restoration services. WOW 1 DAY PAINTING Focuses primarily on residential interiors, literally completing the project in one day. This minimizes disruptions for the homeowners and reduces seasonality for franchisees. COLOR WORLD Offers the services of five businesses in one: house painting, commercial painting, power washing, gutter installation, and minor drywall and carpentry work. This eliminates hurdles for customers who need other work done before the painting can begin and provides multiple revenue streams for franchisees.
360° PAINTING Provides residential and commercial painting. The franchisor also has several other property services brands that are all run on the same digital platform, and actively promotes buying multiple brands as a business growth strategy. FIVE STAR PAINTING Provides residential and commercial painting. Because the franchise is part of a group of 18 different home service brands, franchisees are able to cross-market with the owners of these other franchises in order to obtain more business. Which of these franchises is best? A better question is, “which painting franchise is the best one for me?” As a Franchise Coach, I help clients answer that question, at absolutely no cost to them.
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EXPERT ADVICE
Understanding Franchisee Performance by Mark Schnurman, Consultant, The Franchise Consulting Company
I
n franchising, brands and franchise consultants cannot make earnings claims. Why? Because earnings claims are restricted by the Federal Trade Commission and it is best that potential candidates make their own, educated judgements about their potential earnings. Candidates, in order to understand their earnings potential, must review FDD item 19 claims, have discussions with franchisees about earnings and create proformas. There is a lot of performance variability in any franchise system. In any leading franchise system there will be some people generating huge incomes and others are struggling. These are people who have the same franchise system, training and support but achieve strangely different results. Why? At a high level there is a lot of variability in all aspects of human performance and franchising is no different. For those of you currently working for others you see this manifest itself every day. Some employees are strong performers and others are not. This shows clearly with sales people who are judged
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by quotas where the top 20% of performers are generating about 80% of the revenue. WHAT EXPLAINS THE DISPARATE PERFORMANCE? The key difference is how well the franchisee fits and executes the system. To better explain the concept lets break franchisees into 3 groups. The first group is franchisees who are the wrong fit for the concept. These are people who don’t match the expectations, skills or time commitment of the franchise and therefore
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cannot succeed. For example, if sales, operational or management skills are required and a franchisee lacks them they will really struggle. This typically represents about 10-15% of a franchise system. The next group is campers. These are people whose performance is capped by a certain income or effort level where they become comfortable. Once they reach that desired level they “camp” and stop pushing
INTROSPECTION IS REALLY IMPORTANT TO FIGURING OUT WHETHER FRANCHISING IS RIGHT FOR YOU, AND IF IT IS, WHAT THE BEST FRANCHISE FIT WILL BE.
because they are satisfied. This is most people in any franchise system or really in life, making up about 60-70% of franchisees. There are all different levels of campers. From the more passive, who “camp” early, to aggressive ones who push but still stop when satisfied. The final group is climbers. This group always pushes to see how much they can achieve. They don’t stop until they are the top performers in any franchise system. They are motivated by achievement and are about 20% of any franchise system. HERE ARE A FEW WAYS TO USE THIS CONSTRUCT. First, know yourself. Introspection is really important to figuring out whether franchising is right for you, and if it is, what the best franchise fit will be. I
help my clients calibrate their preferences with the FCC Process that has helped thousands of people successfully choose a franchise. Being honest about your time commitment, management/ leadership skills, sales, operational abilities and your level of drive and tenacity is critical during the early stages of the process of finding the right match. Secondly, when you go through validation and speak to current franchisees, use this idea to validate the quality of the system and not the franchisee you are speaking with. Stay focused on the franchise systems, training, support, product and service and NOT the franchisee’s performance. I smile when I get calls from candidates during validation saying they want to move ahead after speaking to a franchisee
who is doing well. I always ask, “what does their performance have to do with yours? If you spoke to a poor performer would you jettison the brand? Focus on the system!” Your goal is to figure out where your performance will be in a franchise based upon the support and systems they provide. That is THE important piece of information. People gravitate to the performance levels they want. In any leading franchise system performance comes down to the franchisee and a person’s results are based on their skills, strengths and motivation. I hope this helps you find your place in franchising! ABOUT THE AUTHOR Mark is a leading franchise consult with a robust national practice. Contact Mark at 973-452-4558 or at marks@ thefranchiseconsultingcompany.com.
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THE PROPERTY SERVICES ISSUE
Why Paul Davis is the Master of Disaster by Rhonda Sanderson, CEO, Sanderson & Associates
When talking about property services a few companies come to mind. One of the leading ones is Paul Davis Restoration, the Jacksonville, Florida based franchisor that is a one-stop-shop for disaster damage and restoration. For over 50 years the company has restored residential and commercial properties damaged by fire, water, mold, storms, and other disasters. Today the company consists of more than 300 independently owned franchises in the United States and Canada all of whom employ or work with professionals who are certified in emergency restoration, reconstruction, and remodeling. The company faces any disaster by pairing compassionate care with exceptional recovery logistical skills which have become over the years a formula for success in the insurance restoration industry. As we see more and more firefighters in the line of duty due to wildfires and as National Fire Prevention Week October 4th-10th approaches, Paul
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Paul Davis of the Iowa Corridor opened in August 2020 in the middle of a devastating derecho that qualifies among the strongest in Iowa and the United States with winds as high as 146 mph.
Davis ratifies its commitment and steadfast support to the firefighting community. Many Paul Davisâ&#x20AC;&#x2122; Emergency Recovery Coordinators (ERCs) come from a firefighting background and work closely with fire victims in the recovery process. Ruben Rodriguez, a former firefighter for both the City of
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Miami Fire & Rescue and the Tallahassee Fire Department, is currently the Emergency Recovery Coordinator for Paul Davis of Tallahassee. Ruben came aboard the Paul Davis team in January of 2019 and shared his view of his job. â&#x20AC;&#x153;For me, this was just a continuation of the work
firefighters do, in that we are all about serving others and helping people in their time of need. It feels great to offer some help and solace to someone who is overwhelmed from a disaster,” Ruben shared. The formal description of Ruben’s job and all ERCs at Paul Davis is coordinator of who and what is needed for recovery for people, communities, and businesses after a disaster, particularly fires. Among the rewards Ruben gets in his job is the satisfaction of working with civic causes and fire prevention programs, one of which involves the Tallahassee Paul Davis team helping to assist in installations of smoke detectors for the needy. The service culture throughout the entire Paul Davis organization matches the motto that the fire service holds true. As a way to give back, many Paul Davis offices have provided complimentary preemptive cleaning services and application of disinfectant to first responders’ vehicles and facilities to help fight COVID-19 and keep their communities safe. This service is an indication that Paul Davis offices live by the company’s vision of providing extraordinary care while serving people in their time of need. When COVID-19 hit hard, Paul Davis teams became extremely active; frequently called to help keep the public safe and to fight COVID-19 in workplaces and public buildings of all kinds. As one of the leaders in mitigation and
restoration, Paul Davis already had many systems in place to fight against pathogens. The company saw a significant uptick in demand for both preemptive cleaning and emergency application of disinfectant for businesses and public spaces, as property managers and employers promised safety first to their tenants and employees. Additionally, the company has taken proactive steps to protect their employees and customers during the pandemic. A TouchLessService™ protocol has been put in place and it includes the use of masks, social distancing, and an application of disinfectant to equipment and highly touched surfaces every time Paul Davis personnel enters a home or business to assist on a property damage emergency. From commercial clients like Big Box stores to homeowners, Paul Davis clients have expressed their gratitude for taking the appropriate steps to ensure the safety of everyone involved. “Our goal – whether we’re responding to floods, fires, or a pandemic – is to provide stability, hope, and expert guidance to people during the worst times of their lives. COVID-19 certainly qualifies as one of those times,” said Emily Schafer, Director of Brand Services at Paul Davis. So much is going on in the booming restoration industry that further expansion was inevitable for Paul Davis. In February, Paul Davis was named by Franchise Times
“FOR ME, THIS WAS JUST A CONTINUATION OF THE WORK FIREFIGHTERS DO, IN THAT WE ARE ALL ABOUT SERVING OTHERS AND HELPING PEOPLE IN THEIR TIME OF NEED." RUBEN RODRIGUEZ, Former firefighter and current Emergency Recovery Coordinator for Paul Davis of Tallahassee
Magazine as one of the Top 10 Franchises to Buy for 2020. Breathing rarified air with the nine other franchisors in this prestigious ranking,
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Chief Operating Officer, Mike Hopkins Sr. discussed Paul Davis’ expansion program. “Our mission is ‘To provide opportunities for great people to deliver best in class results.’ This mission is being realized by a network that grows larger businesses than anyone else in our franchise space. The average Paul Davis Restoration location produces nearly four
times that of competitors in our industry. These are large profitable organizations that are led by strong and valuesbased leaders. This does not happen by accident. Our team understands what it takes to support franchisees as they grow significant sized businesses with assertive leadership and collaboration.
We have a solid and proven recipe for getting the right people on the bus and in the right seats. Our training and launch team are the best in the industry. We have developed marketing strategies and tactics that our franchisees implement to increase brand awareness and market share. Through the skilled hard work of our franchisees, Paul Davis has the respect of the top insurance providers. Because of our “best in class” delivery, we have quality relationships with those providers and that equals more jobs for our franchisees. As a result of the powerful systems and support, a highly respected brand, and larger than industry average businesses, our franchisees experience the benefit of becoming a Paul Davis franchisee both now, and when they decide it is time to sell.” FOR MORE INFORMATION Visit www.pauldavis.com. For inquiries about acquiring a franchise go to: www.pauldavisbusiness.com.
ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhondasanderson-a6b658/
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EXPERT ADVICE
The HardHitting Truth Finding the Best Franchise for YOU. by Janice Charles, Consultant, The Franchise Consulting Company
Y
ou f inished work today and decided that you're done with corporate life. You decide it's time to work for yourself, prosper f rom your own hard work and have your own business. Now what? How do you know where to start looking? How much do you need to buy a business? How do you know which business is best for you? What is a Franchise Consultant and how do you pick the best consultant to help you? Let's look at answers for each one of these commonly asked questions.
QUESTION #1
How do you know where to start looking for a franchise? There is an ongoing discussion about f ranchising versus starting your own business. It's also common knowledge that f ranchising provides you with the know-how and support to start a business. I'm not sure about you; but getting a business up and going can be a daunting task. This is why many people turn to f ranchising so they don't have to reinvent the wheel. When times are tough, one will benefit from the support of a franchisor as opposed to going at it on their own. Some may argue that franchising is more expensive to start, and that would be correct. Would you rather invest now or pay to stay afloat later? Typically, most people start looking online at multiple f ranchise websites to see what's
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THE KEY TO FINDING THE BEST FRANCHISE FOR YOU IS SIMPLY DOING YOUR HOMEWORK. available. More often than not, most are frustrated with the over 3000 franchises available and throw their hands up wondering what to do next. The first place to start is understanding who you are and what you're looking for in a business. How much do you want to invest? How many employees do you want working with you? What category of business do you enjoy? What kind of return are you looking for? Where do you want to have a business located? How long do you want to be in a business? Do you want a new business, or do you want an existing business? How much money do you need to make? How long do you want to be in a business? How much do you want to work the business? Experience matters. When you look to buy or sell a house, most go to someone that has experience in real estate. Finding someone with experience that can make the process simple for you seems to make a lot of sense, right? The same goes with franchising. An experienced Franchise Consultant will make the process of buying a franchise rewarding in every aspect of your search.
there are good f ranchises and there are not so good f ranchises. There are good businesses and not so good businesses. There are good people and not-so-good people. Do your homework. The key to finding the best f ranchise for you is simply doing your homework. Prior to signing a franchise agreement, you should develop a working proforma profit and loss statement as well as develop a full business plan. If you go to the website sba.gov, you will find multiple templates that you can use to help you with either of these documents. Buying a f ranchise is buying a set of processes and procedures that that equate to a proven business system. Buying a f ranchise does not guarantee $1 in sales. Period. As a business owner, it is crucial for your success to market the business. If you're not willing to market your business, you need to either hire someone to do this for you or continue working for someone else. Buying a business is hard work. You must have a strong work ethic.
QUESTION #2
The answer to the last question is how do you find the best f ranchise consultant for you. My recommendation is to look at their track record. Look at their history. Talk to references. We're talking about someone that's going to help you to make one of the most important decisions in your life, so look for the best and settle for nothing less. Franchise consultants will not charge you for their services so find someone that has experience in franchising as a franchisee as well as working for franchisors.
How much money do you need to buy a franchise? Very similar to getting a mortgage, buying a franchise is very similar. You typically want to put around 25 to 30% down in finance the rest. Your franchise consultant will provide multiple lending resources to help you find the lowest rate so you can spend as little as possible buying your business. Banks are also a good place to look. However, most local banks can struggle financing a franchise.
QUESTION #3
How does one know which franchise is best for them? The majority of us have heard about people who have failed with a franchise. We have all heard the horror stories. As in any industry,
QUESTION #4
DONâ&#x20AC;&#x2122;T SETTLE. ABOUT THE AUTHOR Janice Charles is a franchising veteran with over 40 years of franchising experience. Contact Janice at 303-319-5186 or at janice@thefranchiseconsultingcompany.com.
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www.dieselbarbershop.com
Diesel Barbershop is the modern-day version of the vintage corner barbershop and appeals to what today’s customers want in a haircut experience: Awesome barbershop with a real man-cave feel!
Why Should You Become a Diesel B arbershop Fran chisee? ü Allows you to maintain your full-time employment if you want to
ü Local Area Representative helps support
Services offered include haircuts, shaves, beard trims, hot towel, shoulder & scalp massages, waxing and product sales
Franchisees
ü As an owner, you manage the managers & the financials. A CEO role.
ü ü ü ü
Technology Proof & Recession Resistant Extremely high repeat clientele Single and multiple shops are available Corporate helps find sites, manage Letter of Intent, Lease Negotiations and aids in Construction Management
ü Requires approx. 1,250 sq. feet of retail space ü Average Total single shop investment is approximately $350,000 - $400,000
ü Solid income potential (via Item 19 in FDD) ü Strong average ticket per customer
Diesel Fills a Much Needed Niche
ü The haircare industry has an annual revenue of $26 billion ü The barbershop industry has an annual revenue approaching $2 billion ü Barbershops are the fastest growing segment of the haircare industry ü With 81% of current salons failing to implement barbershop-focused marketing, this leaves a wide gap waiting to be filled
*Diesel Barbershop, LLC does not make or endorse, nor does it allow any representative or other individual to make or endorse, any oral, written, visual, or other claim or representation that states or suggests any level or range of actual or potential sales, costs, income, expenses, profits, cash flow, or otherwise with respect to a Diesel Barbershop franchise other than those contained in Item 19 of the Franchise Disclosure Document.
ABOUT US
Daddy O'Brien's
Alcoholic Ice Cream A Hot Franchise Concept
F
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or those entrepreneurs looking to get in on the ground floor of a hot new concept, Daddy O'Brien's Irish Ice Cream Pub may excite you. Everyone loves Ice Cream and adults love alcohol.
THEIR BEGINNINGS: Frank O'Brien, aka DaddyO, began creating alcoholic ice cream in his basement in 2014. His entrepreneurial wife, Lori, who loves to create successful businesses from nothing, recognized his unique talent and started selling
AWARD WINNING: After just a few months of ice cream making, DaddyO attended his first National Ice Cream Retailers Association (NICRA) convention and walked away with his first national award for creating Kentucky Salted Caramel in
Daddy O'Brien's has perfected the art of alcoholic ice cream. Just one taste of DaddyO's homemade ice cream creations and you will want to get in on this "Cold Gold". This is a new niche market and many have tried but none have succeeded in creating an insanely delicious alcohol infused ice cream product until now. Daddy O'Brien's has become the alcohol infused ice cream destination hot spot in Metro Atlanta.
their ice cream from a cart at festivals, food truck nights and corporate events. They instantly became the most popular booth with deep lines of ice cream fans. Everyone who tasted their ice cream creations said "Oh my God! Where's your store!" People were soon showing up at their front door to buy ice cream. It soon became evident they needed a brick and mortar. In 2017 they opened a restaurant/pub/barlour in Sugar Hill GA.
one of their competitions. The next year, 2015, he came away with 3rd place for his Irish Pistachio and Honorable Mention for his T.A.C.O. flavor (Tamarind Apricot Coconut) along with multiple blue and red ribbons for other flavors. In 2016 he hit the Motherlode by winning 1st place in the Best Flavor of the Year competition with his Butter Beer flavor. And in 2018 he was awarded the coveted title of Grand Master Ice Cream maker.
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THE STORE: The concept of an Irish Ice Cream Pub was created out of the minds of this couple that has been together since high school and is totally unique. Frank O'Brien describes the atmosphere. "To walk into our store, is like walking into Ireland. It has a dark wood bar with stained glass windows, ornate black granite and bar ceiling, Jack Daniel whiskey barrel hi tops, Church pews for booths, deep red and green walls, a stone fireplace and curtains on the windows. It has
it, Daddy O'Brien's is the place to be.
a magical and homey feeling with leprechauns and lots of Irish decor. And the smell of the waffle cones in the air is like heaven! Daddy O'Brien's is where friends meet, stories are shared and ice cream memories are made." Every demographic meets at Daddy O'Brien's. Since half of their flavors are Family friendly, the kids are always a part of the mix. Folks come for a night out, date night, family night, lunch meetings, after sports games, fundraisers, you name
FRANCHISE OPPORTUNITIES: Every day someone says to the owners, "I wish there was a Daddy O'Brien's in my city." Well now there can be with the help of other entrepreneurs like yourself. Franchisees can choose to open an ice cream only model or a full service Irish Pub/ Restaurant model. "If I had a location in a great tourist area or a bustling downtown or live/ work/play complex with lots of daily/nightly foot traffic, I would do just the ice cream
THE MENU: The ice cream only model offers homemade adult and family friendly ice cream creations, sundaes, Belgian Waffles, Poffertjes (mini Dutch pancakes), shakes, adult shakes and slushies, beer, wine and cocktails. The restaurant menu includes the above plus Homemade Soups, Shepherd's Pie, Bangers and Mash and several Panini sandwiches.
model. " says Lori O'Brien, aka, MommyO. "If I were in a high traffic location, but worried about seasonality, then I'd go with the full service restaurant. Obviously the restaurant is a heftier buildout and staff load. Either model is the same franchise fee of $30k. Once you find an approved location, you just need to duplicate the look in your buildout. We will train you on making our ice cream recipes so that the ice cream you sell is made in house which is a great selling point. Even though this is a high end
product and should be sold in upper/middle class areas, there is great earning potential. Alcoholic ice cream is a niche market that is not going away. Daddy O'Brien's offers a superior high quality product. Your location will be the destination spot of your metro area. Owners high school sweethearts, Lori and Frank O'Brien, aka MommyO and DaddyO have been entrepreneurs for decades. daddyosicecream.com
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TERRITORIES AVAILABLE NATIONWIDE Multi-territory packs available
Pioneers of America’s First Senior Placement Franchise Franchise Fee: $49,500
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Terms: 10 Years
the
Stats
Assisted living Alzheimer’s avg avg monthly rate monthly rate is
$4,000
$4,800
Franchising since 2006
Franchise Owner
Commissions 75% to 100% of these fees
Differentiators separating us from the pack
Robust Menu of National & Regional Provider Contracts
Founder & CEO Angela Olea, RN Awarded Visionary Award and AZ qūƙƥ TŠǜƭĚŠƥĿîŕ ØūŞĚŠ ǨǦǧǯ
ALL-IN Software Matchmaking Tool, Invoicing, Education+++
ǨǦǧǯ TŠČȦ ǫǦǦǦ ŕĿƙƥ ūIJ ƥĺĚ IJîƙƥĚƙƥȹijƑūDžĿŠij 2020 private companies in America for the second year in a row /ŠƥƑĚƎƑĚŠĚƭƑɄƙ ǨǦǧǭȡ ǨǦǧǮȦ ǨǦǧǯȡ ǨǦǨǦ GƑîŠČĺĿƙĚǫǦǦ®
OĿijĺ ¡ƑūǛƥ qîƑijĿŠƙ
GƑîŠČĺĿƙĚ ¬îƥĿƙIJîČƥĿūŠ DžîƑē (Multiple Years) GƑîŠČĺĿƙĚ 'ĿČƥĿūŠîƑNjɄƙ ¹ūƎ ǧǦǦ HîŞĚ ĺîŠijĚƑ GƑîŠČĺĿƙĚƙ ǨǦǧǯ
Arizona Business Magazine’s Most Admired Companies in Arizona for 2019 GƑîŠČĺĿƙĚ ƭƙĿŠĚƙƙ ¤ĚDŽĿĚDžɄƙ ǨǦǨǦ ¹ūƎ ¬ĚŠĿūƑ GƑîŠČĺĿƙĚƙ
Our culture - we are a franchise family One year ago today I made the best decision of my life. I am so blessed to love Džĺîƥ T ēū IJūƑ ƥĺĚ ǛƑƙƥ ƥĿŞĚ ĿŠ ŞNj ŕĿIJĚ îŠē TɄŞ making a decent living as well. Nikki W.
Thank you for this amazing business. I just got my 11th placement this month. /DŽĚƑNjēîNj T ƥĺĿŠŒ Ŀƥ ČîŠɄƥ ijĚƥ ċĚƥƥĚƑ îŠē it does. Shannon A.
I truly believe I could never have gotten this business off the ground and have been as successful as I am now (just one year later) without the organization, training, and support that this franchise has given me. Shawn S.
Contact us today to learn more
1.800.267.7816 or franchise@assistedlivinglocators.com AssistedLivingLocators.com
THE PROPERTY SERVICES ISSUE
WHY I JUST BOUGHT A
4th Services Franchise
by Jon Ostenson, Consultant, The Franchise Consulting Company
S
everal years ago, while supporting franchise owners across the country as President of a large home services franchise system, I came to the conclusion that: 1. Franchising is an excellent vehicle for business ownership AND 2. Services is a great sector to be in. I went on to serve not only as a franchise consultant but as a 14 unit owner across 4 different home services brands in the Atlanta, GA market. Along with my business partners, we own and operate 3 cleaning and maintenance businesses that specialize in carpet, pools, and homes, respectively. In addition, I recently purchased a driveway repair franchise with an
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OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
old graduate school colleague. I plan to continue adding to our portfolio over time with the thesis that owning complementary brands will drive down client acquisition costs on the front end, leverage economies of scale and efficiencies on the back end, and ultimately provide an improved level of customer service than what exists in the home services industry today. Why am I quadrupling down on this sector? There are a number of reasons. Several of these include: 1. The sector is highly fragmented and benefits from the professional approach of a national brand. 2. Relative to other businesses, the entry cost is low and the ramp up time is high. 3. Many franchise models consist of more variable costs vs. fixed. 4. It is a large and growing segment of the market, estimated at $500-$600B annually. In addition, during the unique times we are in, the majority of home services businesses are
considered essential services in many states. A second tailwind has also emerged as a result of the pandemic: people are forgoing vacation expenses, and instead, are investing in their homes, as well as their home offices. This has led to a significant pickup in what was already a fast growing market. The larger the entity that we are able to build over time, the stronger caliber of senior managers I will be able to bring in to oversee the day to day operations. In addition, we will benefit not only by increasing revenue streams through
organic and acquisitional growth, the size of the eventual portfolio of businesses should lead to a higher multiple upon a future exit down the road. At some point, I will likely diversify my holdings and invest in non-correlated brick and mortar opportunities. However, for now, I see a good runway ahead in home services. ABOUT THE AUTHOR Jon Ostenson is the Managing Partner of FranBridge Capital, an FCC Consultant, and the Author of the 'Franchise Path'. Contact Jon at 678-908-5673 or via Jon@ TheFranchiseConsultingCompany.com.
During the unique times we are in, the majority of home services businesses are considered essential services in many states. WWW.FRANCHISEJOURNAL.COM | OCTOBER 2020
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THE PROPERTY SERVICES ISSUE
A Solid Start in Property Management by John Ovens, Consultant, The Franchise Consulting Company
New franchisees are often met with difficulty upon first starting out. Especially in the Property management world, a company might live or die based on credibility, which takes years of experience and a great track record of managed properties to establish. The hard facts are that when a market is saturated with plenty of time-tested options, it can be troublesome to build a franchise from the ground up and attract properties. Even long-established
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property managers, real estate brokers, and investors seem to hit a roadblock when jumping from their firms to the world of entrepreneurship. When potential clients find their businesses with no online reviews and no positive word-of-mouth, new property managers have their work cut out for them to build clout. The franchise discussed in this article aims to give these sorts of people a more solid start. Making the transition to property management
OCTOBER 2020 | WWW.FRANCHISEJOURNAL.COM
can be a difficult process, and this franchise compensates by offering training and an established name to avoid the arduous process of building a brand from the ground up. For those with little or no experience in the market, this franchise lends a hand with a professional marketing team and strategic partners in media outlets and a database of millions of property investors. These sorts of benefits help upstarts find their footing in this landscape.
Taking a key role as leader for its clients, giving them the means to succeed through innovative strategies has grown the franchise into a sizable operation. With over 300 offices across the United States, and a database of 14 million contacts of potential clients alone, it has capitalized on the growth of property management, and propelled the industry forward. This support network includes benefits like a readymade website and a franchise support team, alongside the listing of individual franchises in over 100 directories. Beyond that, the franchise offers discounts to veterans interested in working in the field, which has only continued to grow in the past decade since the housing crisis. Property management is a lucrative field at the moment; investment in rental property is at a high and growing. It should be no surprise that many investors and real estate brokers are turning from residential into the business rental market. In fact, more US households are renting now than ever in history. The franchise in question accommodates this growing number of preexisting property managers, investors, and brokers by allowing them to leverage their knowledge and prior networks in their new franchise. It also provides access to a library of resource materials and conferences, as well as support from other offices, acting as a catalyst for quicker growth and giving those with prior experience a
PROPERTY MANAGEMENT IS A LUCRATIVE FIELD AT THE MOMENT; INVESTMENT IN RENTAL PROPERTY IS AT A HIGH AND GROWING. chance to shine. Putting previous experience to use in a new role creatively is a compelling strategy, and one which has made this franchise stand apart from the crowd. It recognizes that real estate workers are coming into their franchises with an understanding of how property owners are motivated, and the risks and challenges of customer service in this industry. The franchise thrives on innovations like this and has gone on to receive many accolades because of it. Their focus on brandbuilding and sustaining
a network of offices and contacts in marketing and public relations, in addition to their opportunities for both newcomers and those already established in the property industry are what drive the company. This attitude has won them a spot in the top 10 franchises in Forbes Magazine, as well as a spot in the top 500 by Entrepreneur Magazine. Taking on the role of an industry leader, the franchise continues to value innovation to keep itself in that spot, recognizing the importance of remaining reliable and supportive to its franchisees.
ABOUT THE AUTHOR Over 30 years of leading domestic and international businesses in the US and overseas, extensive experience operating multi location businesses globally. For over 12 years have been helping individuals find alternative business opportunities to corporate employment. Contact John at 770-516-2184 or at johnovens@ thefranchiseconsultingcompany.com.
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JOIN THE LEADER IN LARGE-FORMAT PRINTING Why SpeedPro? B2B model All-inclusive startup package Unlimited scalability High gross profit margin Non-retail hours Few employees needed Fast-paced, creative business KickStart Program Initial and ongoing training as your business grows Best in class support in a growing and exciting industry
Pathways to Ownership New Studio Start-ups: SpeedPro has available territories all over the U.S. and Canada, underscoring the opportunity to open and build your large-format printing business wherever you reside. Resales: SpeedPro Resales are a great fit for anyone interested in buying an established business.
TO LEARN MORE ABOUT SPEEDPRO FRANCHISING, CONTACT: 888.598.5065 live@speedprofranchising.com SpeedProFranchising.com SPEEDPRO.COM 2020 SpeedPro â&#x20AC;&#x201C; All Rights Reserved. This ad does not constitute an offer. Financial Performance Representations (FPRs) are made based on our Franchise Disclosure Document. Your results may vary.
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