Franchise Journal October 2023

FR ANCHISE

Joe Eible, Paul Ferrara, Samantha Dreger, and Christian Clavadetscher, of PatchMaster

2023 SHOWS

HOUSTON

Humble Civic Center

March 4-5, 2023

DALLAS

Irving Convention Center

March 25-26, 2023

MIAMI

Miami Airport Convention Center

April 15-16, 2023

ORLANDO

Osceola Heritage Park

April 29-30, 2023

TAMPA BAY

Florida State Fairgrounds

May 13-14. 2023

ATLANTA

Cobb Galleria

May 20-21, 2023

CHARLOTTE Park Expo and Conference

June 3-4, 2023

NEW JERSEY

Dream Live @ The American Dream

September 16-17, 2023

NASHVILLE Mid Tennessee Expo Center

October 7-8, 2023

WASHINGTON DC

Dulles Expo Center

October 14-15, 2023

DALLAS

Mesquite Convention Center

October 28-29, 2023

SAN ANTONIO Freeman Expo Hall

November 4-5 2023

54 FLOOR COVERING INTERNATIONAL Retired Doctor and Family Triumph Over Personal Tragedy by Bonding Together in New Business by Rhonda Sanderson

62 LIME PAINTING

Why a LIME Painting Franchise? by Nick Lopez

66 THE MAILWORKS

Your Guide to Effective Direct Mail Content Catered Towards Home Owners by Alex Miller

80 SCHOOLEY MITCHELL

Resisting change is human nature – or is it? by Dennis Schooley

welcome NOTES

Franchising Home Maintenance: A Recession-Resistant Investment

In the ever-evolving landscape of franchising, the home maintenance category has emerged as a resilient and recession-resistant sector. As homeownership remains a significant part of the American dream, the demand for professional home maintenance services continues to grow steadily. In this issue of Franchise Journal, we'll explore the home maintenance franchising industry, backed by statistics and insights into why it's a recessionproof investment. Along the way, we’ll highlight some of the many franchise opportunities available to investors.

The U.S. homeownership rate in 2023 was even higher than before the COVID-19 pandemic — 65.8% compared to 64.6% in 2019 — a rebound driven largely by those age 44 and younger, according to the Census Bureau’s Current Population Survey/Housing Vacancy Survey (CPS/HVS).

Homeownership continued to climb from the downturn following the foreclosure crisis (2004) and Great Recession (2008), when rates dipped as low as 63.4% in 2016. Homeownership rates recovered approximately half of the 5.6% decrease from 2004 to 2016.

The recovery began before the pandemic hit the United States in March 2020: rates rose 1.2 points from 2016 to 2019, and by another 1.2 points from 2019 to 2022.

THE ROBUST HOME MAINTENANCE FRANCHISING MARKET

Home maintenance franchises encompass a wide range of services, including plumbing, electrical work, HVAC services, roofing, painting, landscaping, pest control, and more. These essential services are not subject to seasonal fluctuations and are in high demand year-round, making them a solid investment choice for entrepreneurs.

RECESSION-RESISTANT STATISTICS

• Steady Growth: The home maintenance industry has displayed consistent growth, even during economic downturns. According to IBISWorld, the home improvement market is expected to grow at an annualized rate of 2.9% from 2021 to 2026.

• Resilient Demand: People continue to invest in their homes, especially during economic uncertainty. Renovation and maintenance projects that protect the long-term value of their homes remain a priority.

• Aging Infrastructure: A significant portion of homes in the United States is aging, requiring regular maintenance and upgrades. This creates a consistent need for repair and improvement services.

• Homeownership Trends: Despite economic fluctuations, homeownership remains an aspiration for many, driving the demand for home maintenance services.

INDUSTRY CATEGORIES THAT WEATHER RECESSIONS

Several segments within the home maintenance franchising industry are particularly resilient during economic downturns: The home services market can be broken down into several segments. The home service market includes recurring services and on demand services. Because of the segmentation of home service businesses, a comprehensive list of every type is nearly impossible. In fact, the home service industry’s rapid growth and change means new businesses and segments are being created every year. There are a number of primary home service providers that are very recognizable and account for a great share of the home services market. There are franchise options in every one of these categories:

1. Cleaning services: This segment includes common housekeeping, exterior cleaning, window washing, carpet cleaning, junk removal, and other services that clean and maintain property.

2. Landscaping and lawn care: Property management includes grass mowing, turf care, hardscape, arborists, gardeners, landscape architecture, fences, and any home service business that cares for the exterior property.

3. Pest control: Preventing bugs, insects, rodents, and other pests from invading property is always in demand. Home service businesses in the pest control industry can offer highly specialized service to stand out in this highly competitive landscape.

4. Plumbing: A primary home service market are services that care for the infrastructure within homes. Plumbing home service providers install, maintain, and repair all pipes, appliances, and fixtures that control the delivery and removal of water from property.

5. Heating ventilation and air conditioning

(HVAC): Another staple of the home services market is HVAC. These home service businesses install, repair and maintain indoor air including furnaces, air conditioners, heat pumps, and other systems that heat and cool indoor spaces.

6. Electrical: Complete installation of new electrical systems and appliances is key to the home service industry. New construction and home improvement projects need safe and reliable electrical systems. With the electrification of roadways and new technologies transforming the smart home, electricians are poised for future growth.

7. Home improvement: General contractors, painters, roofing, flooring, handymen, carpenters and other professional home service business professionals fall into this category. The home service industry market share is significant for home improvement. The latest industry trends so continued consumer spending increases in home improvement.

8. Interior design: This segment includes a large group of businesses that are closely adjacent

to home improvement. However, interior design may include furniture designers, interior decorators, bespoke craftsmen, and the portion of the home services market that sells products as well as services.

FRANCHISING BENEFITS IN HOME MAINTENANCE

Investing in a home maintenance franchise offers several advantages:

• Established Brand Recognition: Franchises often come with well-known brand names that instill trust and credibility in customers.

• Proven Business Models: Franchise systems have tried-and-tested business models, reducing the risk associated with starting a new venture.

• Training and Support: Franchisees receive comprehensive training and ongoing support, even more critical in specialized home maintenance fields.

• Marketing and Lead Generation: Franchisors often provide marketing and lead generation support, helping franchisees grow their businesses.

INSIGHTS

• The typical first-time homebuyer was 36 years old in 2022, according to NAR, while the typical repeat-buyer age rose to a record high of 59 years old.

• 14% of homebuyers purchased a multigenerational home with considerations for caring for aging parents, young adult children moving back home and cost-saving.

• Fourth quarter 2022 homeownership rates were highest for homeowners aged 65 years and over (79.%) and lowest for homeowners under 35 years of age (38.7%).

• 56% of millennial homeowners have some regrets about purchasing their homes, with maintenance and hidden costs being the biggest culprits.

• 24% of Gen Z and 11% of millennials say they are living rent-free, meaning they live with their parents or other friends and family.

THE LABOR CONUNDRUM:

If you have tried to hire a painter, plumber, roofer, flooring contractor or landscaper in the past few years you know how hard it is to do so. With the

increase in property services demand, there has been a challenge in finding qualified contractors. Labor quality has fluctuated between being the No. 1 and the No. 2 most important issue for National Federation of Independent Business (NFIB) members in recent months. The sectors where businesses are feeling the labor shortage most acutely include construction, transportation and manufacturing, but retail and restaurant owners are also reporting challenges.

In May, 44% of owners reported job openings they couldn’t fill, while 38% said they were searching for skilled workers, the NFIB said. While owners have concerns about future business conditions and a potential recession, they’re still trying to hire and raise wages to entice workers.

This is an opportunity for new entrants into every service industry category. Franchising is leading the way by bringing in skilled owners who have management experience and are able to pay higher wages due to better marketing and support from their franchisor partners. Incentives such as profit sharing and upward advancement for employees are common in the industries that many franchise owners come from but not so much in traditional building trades. This shift of orientation from new entrants into the trades will leave a lasting mark on the category as it becomes more professionally run and managed.

The home maintenance franchising industry has proven its resilience by consistently meeting the demand for essential services, regardless of economic fluctuations. Statistics show steady growth, while specific categories within this sector remain recession-resistant due to their essential nature. For aspiring entrepreneurs seeking a stable and recession-resistant investment, home maintenance franchising is a promising avenue to explore.

Nick Neonakis Editor, Franchise Journal

FOUNDER NICK NEONAKIS

DESIGN DIRECTOR

Pete Neonakis

DIGITAL DIRECTOR

Chantae Arrington

ART DIRECTOR

Brenda Lesch

SENIOR EDITOR

Bill Polk

ONLINE EDITOR

Seth Lederman

STAFF WRITER

Megan Neonakis

SOCIAL MEDIA EDITOR

Ted O'Shea

ASSOCIATE EDITOR

Mariel Miller

ONLINE EDITOR

Mike Ciccarelli

VIDEO PRODUCER

Matt Panepinto

CONTRIBUTORS

Adam Biedenbender

JC Canty

Joe Fox

Al Gonzalez

Dave Jones

Seth Lederman

Nick Lopez

Eric Martin

Alex Miller

Max Neonakis

Dave Newman

John Pogas

Rhonda Sanderson

Dennis Schooley

Steve Sparks

If you want to get ahead in franchising, The Franchise Journal has the most concepts and tactics to help you become a business owner.

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Creating Home Sweet Homes with Property Service Franchises

by Seth Lederman, Consultant, The Franchise Consulting Company

No matter how the real estate market fluctuates, home ownership remains central to the American dream. Caring for a home is an ongoing concern, from regular maintenance such as landscaping and lawn care to more occasional services like bathroom remodelering or wood floor refinishing.

THE IMPORTANCE OF REGULAR HOME MAINTENANCE

Homeownership undoubtedly comes with a significant financial outlay, but it can prove to be a sound investment with the proper care and maintenance. The average American household spends more than $3,000 a year on repairs

and maintenance. While that amount can vary depending on the age of the home, more than 40% of home maintenance repairs are the result of normal wear and tear. Keeping up a home ensures that your investment doesn’t lose value if and when the house is sold and is a source of pride for many.

The use of property service franchises maintains the comfort of a home. Whether it is a functional HVAC system or a leak-free roof, safety is another reason homeowners need regular maintenance to prevent accidents and hazards from faulty wiring or cracked foundations. Finally, energyefficient upgrades significantly reduce utility bills, a financial benefit for homeowners, as well as a boost for the environment.

According to Statista, about 10 million current U.S. homes are between 20 and 31 years old. This indicates the housing market’s need for maintenance and repairs will only increase as more homes age and require updating.

WHAT IS A PROPERTY SERVICE FRANCHISE?

The aging of homes in the U.S., people’s burnout with

DIY trends and the lack of affordable homes are creating a perfect storm for demand for property service franchises. A broad category, property service franchises are businesses that provide maintenance and repair care to homes and commercial properties. These services range from cleaning services to roof repair, from handypersons to plumbers.

According to Small Business Trends, property owners spent $538 billion on home improvement projects in 2021, and estimates for these home services are expected to increase to $621 billion by 2025. These businesses benefit from repeat business from homeowners and older baby boomers seeking to age in place.

If franchising appeals to you, it’s essential to consider how much you want to be involved. Working with a franchisor with a strong support system is also important. Some franchise systems require their franchisees to have specific skill sets and experiences, while others don’t require a background in the franchise’s field.

Additionally, franchises in the home repair and maintenance category offer a range of advantages for aspiring entrepreneurs and investors:

1. Established Brand and Reputation: Franchises have a recognized brand and a reputation for quality service, which can help attract customers.

2. Training and Support: Franchisees receive training and ongoing support in various aspects of running the business,

from operations to marketing.

3. Streamlined Operations: Franchisors often provide established systems and processes, reducing the learning curve for new business owners.

4. Marketing and Advertising: Franchisors typically handle national or regional marketing efforts, saving franchisees time and resources.

5. Access to Suppliers: Franchisees may benefit from bulk purchasing and supplier relationships established by the franchisor, leading to cost savings.

6. Exclusive Territories: Many franchises offer exclusive territories, reducing competition from other franchisees.

One of the most commonly needed property service providers is painters. After all, when someone moves into a new home (if the seller didn’t already do it), what’s the first thing they typically do? Paint!

IMPROVING LIFESTYLES ONE COLOR AT A TIME

Painting is one of the easiest and most affordable ways to update any space, whether a home or business. Five Star Painting has redefined the house painting industry in the U.S. with a values-based business culture focused on integrity and incredible service.

Founded in 2004, Five Star Painting has expanded to more than 190 franchise territories nationwide. In January 2015, Five Star Painting was acquired by Neighborly® — a community of home service franchise businesses with 28 brands and 4,500-plus franchise locations

worldwide.

A Five Star Painting franchise provides the individual support needed to run an excellent painting franchise without you ever having to hold a paintbrush. They offer franchisees:

• Highly scalable model — Potential for a more handsoff approach to rapid growth over time.

• Small footprint — Low overhead, no initial office space required.

• Flexible schedules — Familyfriendly work week, no emergency or on-call work.

• Prime territories — Room to grow with designated territories.

"HOME IS THE NICEST WORD THERE IS.”

— LAURA INGALLS WILDER

From marketing to training, technology and discounts, joining Five Star Painting offers savvy investors an inroad in the growing property management field. With the property management industry at the forefront of change, franchises can be confident they are selecting a safe investment for their future.

Home repair and maintenance franchises play a vital role in helping homeowners protect their investments and create safe, comfortable living spaces. As the demand for these services continues to rise, franchise opportunities in this industry offer aspiring entrepreneurs a chance to

build a successful business while providing essential services to their communities. Whether fixing a leaky faucet, restoring a fire-damaged home or maintaining a pristine residence, home repair and maintenance franchises transform houses into homes, one repair at a time.

What makes franchising so appealing is that it offers entrepreneurs a way to pursue their dream of owning their own business with the backing and guidance of a proven and

successful business model. If you want to explore what a franchise could do for you, working with an experienced franchise advisor can streamline the process. Franchise consultant Seth Lederman can help save you time and money and help you find the best franchise for you and your dreams.

ABOUT THE AUTHOR

Seth Lederman, CFE, a Franchise Acquisition, and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He is a frequent contributor to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@ thefranchiseconsultingcompany.com.

Researching Colleges and Franchises to Buy An Exercise in Due Diligence

by Max Neonakis

While many high school seniors around the country are going on college tours and studying college material there are many people much older who are doing the same but with the intent of purchasing a franchise. What struck me as I thought about the experience I have been going through over the past several months of looking at colleges and universities is how similar it is to the major decision that many go through when thinking about how to secure their family’s financial future. Purchasing a franchise, like choosing a college, is a significant decision that can shape your future in profound ways. The choices you make can determine your long-term success and satisfaction. Just as you wouldn't invest in a franchise without thorough research, selecting a college also demands careful investigation. In this article, we'll explore how the college selection process is akin to buying a franchise and provide guidance on how to investigate your options wisely.

DEFINE YOUR GOALS

When purchasing a franchise, you must first identify your business goals and personal aspirations. Similarly, before choosing a college, you need to understand your academic and career objectives. Consider your desired field of study, career path, location preferences, and extracurricular interests. Clearly defined goals will help you narrow down your college choices effectively.

RESEARCH THE OPTIONS

Buying a franchise involves researching various franchisors to find the right fit for your goals and values. Similarly, researching colleges is crucial. Explore different institutions by visiting their websites, attending virtual or in-person campus tours, and talking to current students and alumni. This research will help you create a shortlist of colleges that align with your aspirations.

ASSESS COSTS AND FINANCIAL VIABILITY

Franchise buyers must carefully evaluate the financial aspects, such as initial investment, ongoing fees, and revenue potential. In the college selection process, consider the cost of tuition, room and board, and the availability of financial aid. Assess your family's financial situation and explore scholarship opportunities, grants, and loans to make an informed decision about affordability.

EXAMINE THE CURRICULUM

Just as a franchise offers a specific business model, colleges provide educational programs with varying curricula. Investigate the majors, minors, and academic resources available at each institution. Ensure that the college you choose offers the courses and academic support necessary to achieve your educational goals.

REVIEW THE REPUTATION

Franchise buyers often assess a brand's reputation within the market. Likewise, it's essential to evaluate a college's reputation. Look into factors like faculty expertise, research opportunities, accreditation status, and alumni success stories. A college's reputation can impact your career prospects and the quality of education you receive.

CONSIDER LOCATION AND CAMPUS CULTURE

Franchisees must evaluate the location and local market for their business. Similarly,

the location of a college plays a vital role in your overall experience. Consider factors like climate, proximity to family, and the cultural and social environment of the campus. Visit campuses if possible to get a feel for the campus culture and community.

EVALUATE SUPPORT SERVICES

In the franchise world, franchisors often provide support services to their franchisees. Similarly, colleges offer various support services to students, such as career counseling, mental health resources, and academic advising. Investigate the availability and quality of these services, as they can significantly impact your college experience.

COMPARE FINANCIAL AID AND SCHOLARSHIPS

Franchisors may offer financing options to franchisees, and colleges provide financial aid packages. Compare the financial aid and scholarship opportunities at each college on your list. Understanding the aid available can influence your ability to afford a particular institution.

SEEK INPUT FROM OTHERS

Just as prospective franchisees often seek advice from current franchisees, consider seeking input from students, alumni, teachers, and counselors. Their perspectives can provide valuable insights into the colleges you are considering. While many of us who are college bound next year are agonizing about our decision,

there are many others out there who are thinking about their families future and how owning a business can help their kids go to college. Purchasing a business, just like going to college, is one of the major decisions that are made in life. For everyone who is looking at schools,I wish you the best of luck and for those looking to purchase a franchise, I wish you the same!

THE CHOICES YOU MAKE CAN DETERMINE YOUR LONG-TERM SUCCESS AND SATISFACTION.

THE TOP 7

Categories of Home & Property Services Franchises: What’s Hot?

by Joe Fox, Consultant, The Franchise Consulting Company

The home & property services industry is a thriving sector of the franchise world, offering a wide array of opportunities for aspiring entrepreneurs. In fact, this category is now as big as the food category in franchising! These franchises cater to the essential needs of homeowners and businesses, making them a recession-resistant and stable investment choice. In this article, we will explore seven of the most attractive categories of home & property services franchises. We will review why they are considered a smart investment and can be a path

to entrepreneurial success! Many of these franchises can be a home-based business and are some of the most affordable businesses to start.

CLEANING SERVICES

Cleaning services franchises have gained immense popularity due to the increasing demand for cleanliness and hygiene. These franchises offer residential and commercial cleaning solutions, including but not limited to, house cleaning, carpet cleaning, and office janitorial services. In today's fast-paced world, many people prefer to outsource their cleaning needs, making

cleaning service franchises a reliable source of revenue. Furthermore, as health and safety concerns continue to be in the spotlight, these franchises are well-positioned for long-term success.

LANDSCAPING, LAWN CARE, AND TREE CARE

A well-maintained outdoor space is a source of pride for homeowners and businesses. Landscaping and lawn care franchises provide services such as lawn mowing, tree trimming, and landscape design. Investing in this category offers several benefits, including seasonal work

opportunities and the ability to expand into related services like irrigation and hardscape installation. Businesses and homeowners consistently seek professional help to keep their outdoor spaces beautiful, making this a potentially lucrative investment option.

HOME IMPROVEMENT AND RENOVATION

Home improvement and renovation franchises encompass a wide range of services, including kitchen remodeling, bathroom renovations, garage organizing, fencing, roofing, and insulation services. These franchises cater to the desire of homeowners to enhance the functionality and aesthetics of their homes and properties. With a growing number of people investing in home improvements, this category offers substantial growth potential. Additionally, these franchises often benefit from repeat business and referrals, further solidifying their profitability. There are many choices to pick from in this category.

PEST CONTROL

Pest control is an essential service for homeowners, as pests can cause significant damage and health risks. Pest control franchises provide professional solutions to rid homes of pests like rodents, insects, and termites. The recurring nature of pest control services ensures a steady stream of income for franchisees. Moreover, as environmental concerns continue to rise, ecofriendly pest control methods are gaining traction, making

this sector even more attractive. In many areas of the country mosquitos are known to carry harmful diseases. For this reason, franchises focused on controlling and eliminating mosquitos are seeing significant growth and prosperity.

HVAC (HEATING, VENTILATION, AND AIR CONDITIONING) & PLUMBING

HVAC franchises offer heating and cooling solutions to homeowners, addressing their comfort and energy efficiency needs. As climate control is crucial for comfortable living, HVAC services are in high demand year-round. Furthermore, the push for energy-efficient systems and environmentally friendly practices presents opportunities for innovation and expansion within this category.

Plumbing is another critical home service, addressing issues related to water supply, drainage, and sanitation. Plumbing franchises provide solutions for leaks, clogs, and other plumbing problems. The plumbing industry has shown resilience in the face of economic downturns, as plumbing issues are often immediate and cannot be delayed. Franchisees in this category benefit from a steady flow of emergency and maintenance work, making it a sound investment choice.

The consistent need for HVAC and plumbing services for homeowners and businesses ensures a growing number of customers and a high likelihood of success.

PAINTING

The need for painting services is relatively consistent. Homes, businesses, and commercial properties often require painting, whether for maintenance, renovation, or aesthetic reasons. Painting services are generally less susceptible to economic downturns compared to some other industries. During economic challenges, homeowners may delay major renovations but still invest in smaller, more affordable projects like painting. Some franchises have adopted technology to streamline operations. This can include software for estimating, project management, and marketing, which helps improve efficiency and customer experience. There are a number of new and innovative franchise companies in the painting category making this sector very attractive.

HOME INSPECTION FRANCHISES

Home inspection franchises offer professional evaluations of residential properties before purchase or sale. Homebuyers and sellers rely on these services to identify potential issues and negotiate deals with confidence. With the real estate market continually active, home inspection franchises are well-positioned for steady business. Additionally, as regulations and consumer awareness regarding home safety and energy efficiency increase, the demand for thorough home inspections is likely to rise.

WHY HOME & PROPERTY SERVICES FRANCHISES CAN BE GOOD INVESTMENTS

• Steady Demand: Home and Property Services cater to fundamental needs that homeowners cannot afford to neglect, ensuring a consistent demand for these services.

• Recession-Resistant: Home and Property Services are relatively recession-resistant, as homeowners prioritize essential maintenance and repairs even during economic downturns.

• Repeat Business: Many home and property services franchises benefit from repeat business, as customers require ongoing maintenance and seasonal services.

• Scalability: Most home and property services franchises offer opportunities for scalability

ABOUT THE AUTHOR

and diversification, allowing franchisees to expand their service offerings.

Home & Property Services franchises offer a wealth of opportunities for aspiring entrepreneurs seeking a stable and potentially profitable investment. Whether you choose to enter the cleaning, landscaping, home improvement, pest control, HVAC, painting, home inspection categories, or one of the many other available sectors, you're tapping into essential services that homeowners and businesses consistently require. With a commitment to quality service and a focus on customer satisfaction, home & property services franchises can provide a rewarding and lasting business venture that stands the test of time.

Joe Fox has spent his professional career as a Senior Executive owning, operating, buying, and selling multi-site businesses. He believes entrepreneurship is a great vehicle to financial independence and career satisfaction. Joe’s calculating and clientfocused system has resulted in success for others for over 3 decades. Contact Joe for a guided approach to learn what you should know while searching for the right franchise, or when looking to franchise your existing business. Joe is based in Nashville, TN and has helped startup businesses all over the US & Canada and has won numerous prestigious awards throughout his career. Contact Joe at joefox@thefranchiseconsultingcompany.com.

Insurance companies are now hyper-focused on content restoration as it’s much cheaper for them to pay to restore vs. replacing.

TH E

Contents coverage on a typical homeowner’s policy carries an amount of roughly 75% of their full structure coverage Ex: A $350,000 structure policy would carry approx $262,500 in contents coverage.

THE ARE facts

IN THE stats

1,100% increase in mold-related insurance claims over the past decade.

Skilled labor is hard to find nowadays. Construction Restoration companies need their skilled labor to focus on the reconstruction.

14,000 Americans experience a water damage emergency daily.

1 out of 335 households per year reports a home fire.

Source: The Insurance Information Institute

Restorable

?

Personal property in a fire or water loss is the second largest expense in an insurance claim.

Restorable

Simple Staffing! If you can clean your home, you can clean contents!

Semi Absentee Model Referral Driven Business

Restorable

Average ticket is $20,000-$40,000

Redefining the Meaning of "Home"

by Dave Jones, Consultant, The Franchise Consulting Company

When the World Health Organization declared the coronavirus outbreak a pandemic in 2020, it not only reshaped our daily lives, but also redefined the meaning of "home." In the wake of this global shift, people began to realize that their homes held more than just bricks and mortar; they housed their most cherished possessions, memories, and the essence of who they are. It's no surprise that, on average, 75% of someone's home value is attributed to the contents within. In this article, we'll delve into this remarkable transformation and explore how franchise owners in the home and property service industry, like Content Recovery Specialists (CRS), are playing a vital role in helping homeowners and renters recover after fire, water and mold losses, or other tragic events.

THE CHANGING LANDSCAPE OF HOME

The pandemic brought with it a renewed focus on home life. With more people spending time indoors, they began to appreciate their living spaces in new ways. Homes turned into offices, schools, and sanctuaries. People started to accumulate more possessions, transforming their houses into personal museums filled with memories, hobbies, and a sense of identity.

JOB MOBILITY AND REMOTE WORK

One of the most significant shifts in the postpandemic world has been the rise of remote work. Many individuals no longer commute to a physical office; instead, they commute from their bedroom to their home office. This shift in work dynamics has led to increased job mobility, enabling people to work from virtually anywhere with an internet connection.

CONTENT VALUE AND CAREER ASSETS

The importance of content value within homes has further intensified due to this job mobility trend. Homeowners and renters are now not only safeguarding their memories and personal treasures but also their professional assets. Home offices are filled with computers, monitors, documents, and equipment necessary for work, all of which contribute significantly to the overall content value of a home.

CONTENT VALUE: MORE THAN JUST STUFF

It's easy to think of home value purely in terms of property, but it's the contents within that truly make a house a home. These possessions hold sentimental value, stories, and a sense of belonging. Whether it's family heirlooms, a collection of books, a gallery of art, or even everyday items like furniture and electronics, these objects collectively represent who we are and what we hold dear.

PRESERVATION OF MEMORIES

Content Recovery Specialists understand that the true value of a home is in its contents. They employ specialized techniques and state-of-theart technology to salvage and restore cherished items, including family photos, keepsakes, and sentimental possessions. By doing so, they help homeowners recover not only their property, but also their precious memories.

EXPERTISE AND CARE

Tragedies can be overwhelming, but franchise owners in the home and property service industry are equipped with the expertise and compassion to guide clients through the recovery process. They assess the extent of damage, plan efficient recovery strategies, and ensure that every item of value is treated with care and respect.

CUSTOMIZED SOLUTIONS

THE ROLE OF CONTENT RECOVERY SPECIALISTS (CRS)

In times of tragedy, such as a fire, water or mold loss, the impact extends far beyond the structural damage. It disrupts lives, displaces families, and threatens the very essence of 'home.' Content Recovery

Specialists franchises are uniquely positioned to help homeowners and renters in these trying times. Here's how:

No two recovery situations are the same. Content Recovery Specialists franchises offer personalized solutions tailored to the unique needs of each customer. Whether it's dealing with fire, water, mold, or other disasters, their teams work diligently to recover and restore items, providing a sense of relief and normalcy during challenging times.

The pandemic has forever changed our perception of 'home.' It's not just a shelter; it's where our hearts reside, where our stories are written, and where our most cherished possessions dwell. Recognizing that 75% of home value lies

in the contents within, it becomes evident that the role of franchises like Content Recovery Specialists (CRS) is more critical than ever. They help homeowners and renters rebuild their lives by restoring not just their property, but their sense of identity and belonging. In times of adversity, these franchises are the guardians of what truly makes a house a home – its invaluable contents.

ABOUT THE AUTHOR

Dave Jones is an equity partner of CRS, he has come to know and learn what "Great Culture" means and can do for a franchise owner. Contact Dave at david@ thefranchiseconsultingcompany.com.

"75% OF SOMEONE'S HOME VALUE IS ATTRIBUTED TO THE CONTENTS WITHIN.”

Wallaby Windows Strikes National Partnerships

allaby Windows is quickly becoming one of the hottest brands in home service and franchising as a whole! Wallaby Windows is your window and door replacement solution, brought to you by the same franchisor who is responsible for the unprecedented success of Koala Insulation and now backed by home service powerhouse Empower Brands!

Wallaby Windows delivers efficiency with a view, focusing on residential and commercial window and door replacement solutions, giving franchise partners the opportunity to tap into multiple revenue streams. This business is built on established relationships with leading manufacturers and distributors, best-in-class technology, a streamlined process, and best-in-class

customer experience with franchisor-driven marketing efforts and an internal contact center providing substantial competitive advantage!

Wallaby Windows' franchise partners provide a necessary service to homeowners, that results in quantifiable cost savings throughout the life of the investment. Not only do windows and doors fall in the necessities category, but consumers will also consider this service on a want basis, giving franchisees a win-win value proposition for their customers!

This franchise is growing at an incredible rate and adding franchisees coast to coast, awarding over 60 territories in its first 6 months in development. Wallaby Windows is averaging over 3 territories per franchisee,

and working with empire builders who love the simple scalable business model.

Not only is Wallaby awarding franchise territories at a rapid pace, but they’re also opening these businesses in as little as 60 days.

What drives this incredible growth and why are clients loving Wallaby Windows?

Wallaby Windows is brought to you by the team behind Koala Insulation which was recently ranked #4 on Entrepreneur's List of 2023 Top New & Emerging Franchisors. Not only that, but as of April, Wallaby Windows is now a part of the Empower Brands family. With this, Wallaby franchise partners benefit from amazing benefits that come with the platform of brands including best practice sharing, accelerated growth through expanded resources, cross-promotion and shared services, franchisee

collaboration, and the ability to expand their businesses not only vertically but horizontally across their suite of commercial and home service concepts!

This merger with Empower Brands, along with continued improvements at the franchisor level and location openings are sure to fuel continued growth through the remainder of 2023 and beyond. At the franchisor level, Wallaby Windows recently hired a National Sales and Operations Coach, providing in-market training opportunities for our franchise partners. They've also begun to pilot National Partnerships at their flagship location with major national players such as Sam’s Club and BJ’s Wholesale.

Who Is The Ideal Wallaby Windows Franchisee?

Solution & Sales-Oriented

High Business Acumen

Positive Mindset

Empire Builder

Designed for Executive Ownership

Customer Service

Obsessed

This coupled with franchise locations popping up coast to coast lends to outstanding validation that candidates will love! Our first franchise partner shares his experience:

SCAN THE QR CODE TO LEARN MORE!

The Wallaby team and their track record is really what really got my ears perked up. I feel more confident day in and day out because they truly do have the support we need. Everyone there is on top of it!”

–

David Beckham, Owner of Wallaby Windows Myrtle Beach, SC

Bringing New Life to the Heart of the Home

by John Pogas, Consultant, The Franchise Consulting Company

Meet Andy and Marty White. I have known Andy and Marty for over ten years. They met in Rochester New York moved to Tennessee in 2021. Andy was a manufacturing engineer with GM for 30 years. Marty served her country in the US Air Force and has been (as she calls it) a Jane of all trades.

Andy and Marty reached out to me when they decided that corporate life was no longer fulfilling. Andy was rite of dealing with the day-to-day hassles, politics feeling like a cog in a giant machine. They were both concerned with the state of the economy post pandemic and decided to invest in themselves and not just another company.

We spent a lot of time working on their goals and aspirations and worked on a strategy that would help them find the business that was the right fit for their budget, personality types and skill sets. Knowing them so well, I presented Kitchen Solvers as an option as it seemed like the perfect fit. And it was.

Andy and Marty looked at other businesses as well but they kept coming back to Kitchen Solvers. They could not find anything negative about the business. When they did their validation calls with current franchisees, everyone seemed very genuine and their experience was overly positive with the franchisor and the team working at the Kitchen Solvers offices. They showed tremendous integrity and genuine desire to see their franchisees succeed.

The US home remodeling market generated over $330 billion in revenue each year. Of that, more than half is spent just on kitchens and baths. And these numbers are expected to grow given the current housing shortage in America.

There are several excellent kitchen remodeling franchise opportunities available. What I like about the Kitchen Solvers model is that it can be home based with a quick ramp up to achieve a rapid breakeven. The team at Kitchen Solvers works with each franchisee to

develop a customized business plan. The cost to entry is very affordable and they offer veterans discounts. Which came in handy when Andy and Marty signed their franchise agreement and launched their business earlier this year.

So how is it going for them? They’ve exceeded their sales goal by 50% and still have a lot of work in the pipeline. They have since brought on Marty’s son Jacob to join the team and help Andy in the field. Andy loves the business as he enjoys meeting new people and helping them solve real problems. He enjoys being outside and not confined to windowless cubicle. Every day brings something different.

Marty, ironically, was initially skeptical of the franchise model but is now the driving force behind the company’s growth and serves as a model for other franchisees. She’s very busy networking and building business relationships. The

business has helped her get acclimated to and involved in her new community as well as working with local veterans groups.

When I asked them where they see themselves in 5 and 10 years, their desire is to eventually open a showroom, purchase additional equipment, and some additional personnel to help produce the work. Their growth strategy is to do so in a smart and steady manner. The end goal is to eventually hand off the business to family and spend more time traveling. Given their initial success, drive and work ethic it is no doubt they will hit their goals.

ABOUT THE AUTHOR

John Pogas is a franchise consultant with over ten years of experience in franchising - both on the franchisor side and as a franchisee. John is a frequent contributor to The Franchise Journal. He can be reached at jpogas@ thefranchiseconsultingcompany.com.

IT SHOULDN’T TAKE ROCKET SCIENCE TO SEND DIRECT MAIL THAT ACTUALLY WORKS.

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We deliver nationwide and work backward from your desired delivery date to ensure on-time arrival for your promotions and events.

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Our predictable flat-rate pricing includes print, postage, and nationwide USPS drop shipping.

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Manage every franchisee’s mailing lists, creative, deliveries, and more in our online portal.

Standout Creatives

Whether you’re running the same campaign franchise-wide or customizing mailings for every location, we’ll help you manage it.

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jonathan@haberertransport.com

Unveiling the Unbridled Potential of Horsepower Brands

by Al Gonzalez, Consultant, The Franchise Consulting Company

Ladies and gentlemen, today, we embark on a journey to explore the remarkable world of Horsepower Brands. We're not talking about raw horsepower under the hood of a car but rather the kind of horsepower that drives business success to new heights. So, saddle up as we dive into the exciting landscape of a brand that's harnessed the true spirit of growth and innovation.

THE ESSENCE OF HORSEPOWER BRANDS

Imagine a powerful stallion, strong, resilient, and unwavering in its determination. That's the essence of horsepower Brands. This exceptional brand doesn't just ride with the pack; it leads it. It thrives in the ever-evolving business terrain, setting an example for others to follow.

AUTHENTICITY: THE HEART OF THE BRAND

Horsepower Brands embodies authenticity. It's like that trusted friend who always keeps their word. Customers are drawn to authenticity like a moth to a flame. In a world of facades, wouldn't you rather do business with a brand that's transparent, honest, and true to its core values?

When you engage with Horsepower Brands, you're not just buying products or services but joining a community of like-minded individuals who share a passion for excellence and innovation.

CONSISTENCY: A STEADY GALLOP

Consistency is the cornerstone of horsepower Brands. Just like a stallion's steady gait, Horsepower Brands maintains

its identity and values throughout its journey. Whether you're a first-time visitor to their website or a long-time customer, you can expect the same level of quality and commitment.

It's like having a reliable friend who's always there when you need them.

INNOVATION: BREAKING THE SPEED BARRIER

Horsepower Brands is at the forefront of innovation. It's not content with the status quo; it's constantly pushing boundaries. Whether introducing cutting-edge products or pioneering new industry trends, Horsepower Brands leads the way.

Innovation doesn't always mean inventing something

entirely new; it can also mean improving an existing product or service. It's about staying ahead of the curve and anticipating what customers need next.

ADAPTABILITY: NAVIGATING THE TERRAIN

In the business world, change is the only constant. horsepower Brands understands this and is quick to adapt. It's not afraid to get its hooves dirty, so to speak. When challenges arise or opportunities emerge, Horsepower Brands is ready to seize them.

CUSTOMER EXPERIENCE: THE GALLOPING GOODNESS

Exceptional customer experience is where Horsepower Brands truly shines. It doesn't just sell products; it creates memorable experiences. Every interaction with Horsepower Brands leaves customers feeling valued and satisfied.

THE FOUNDERS: ARCHITECTS OF SUCCESS

Josh Skolnick and Zach Beutler, the co-founders of Horsepower Brands, are true visionaries. They recognized

the need for a new approach in the franchise industry, one focused on operational excellence and accountability. They set out to build a platform that would redefine franchising.

Accountability starts with ownership, and that's why Horsepower Brands maintains a controlling interest in all the brands under its umbrella. Every step, from selling a franchise opportunity to supporting franchise owners, is handled under one roof by their dedicated staff.

A STRONG OWNERSHIP GROUP

Horsepower Brands boasts an ownership group with decades of franchisor and franchisee experience. Whether it comes from owning franchise systems, working for franchisors, or being a multi-unit franchisee with various brands, their team has seen where mistakes are made and has taken all those experiences to build some of the strongest service brands in North America.

Their philosophy is simple: "Deliver franchisees services and support that allow them to focus on the things that make them money."

A RESPONSIBLE APPROACH

Horsepower Brands is not just here to sell but to support. Franchises are awarded with a long-term vision, not just a quick gain. They make franchise brands extremely successful by building firstclass teams that deliver unparalleled support to franchisees across all brands.

In conclusion, Horsepower Brands isn't just a brand; it's a force to be reckoned with in the world of franchising. Its commitment to authenticity, consistency, innovation, adaptability, and exceptional customer experiences drives its success. So, whether you're a business seeking inspiration or an entrepreneur looking for a franchise opportunity, remember the spirit of Horsepower Brands – a brand that's galloping toward a future of excellence. Giddy up and explore Horsepower Brands today!

ABOUT THE AUTHOR

Al Gonzalez is a passionate and experienced entrepreneur, with a diverse career background in financial consulting, insurance, and marketing. He takes pride in helping individuals and businesses find the perfect franchise opportunities that align with their goals and aspirations. Contact Al at al@ thefranchiseconsultingcompany.com.

"HORSEPOWER BRANDS IS LIKE THAT TRUSTED FRIEND WHO ALWAYS KEEPS THEIR WORD."

Millennials and Home Service Franchises: Why They're a Perfect Match

by Steve Sparks, Consultant, The Franchise Consulting Company

In the world of business, something interesting is happening: millennials are making a splash in home service franchises. While some might picture millennials as all about tech and digital pursuits, they're proving that they've got a knack for good oldfashioned entrepreneurship too. In this article, we'll dive into why millennials are flocking to home service franchises, what's motivating them, and how they're changing the game in this industry.

EMBRACING THE ENTREPRENEURIAL SPIRIT

First things first, millennials are all about entrepreneurship. Forget the stereotype that they're risk-averse or techobsessed. They're eager to take the reins of their careers and financial futures. Jumping into a home service franchise lets them dive into the world of entrepreneurship with a wellestablished business model and strong support systems.

CAPITALIZING ON ESSENTIAL SERVICES

Millennials are practical consumers, especially in uncertain economic times. They get that essential services

are always in demand, no matter what the economy is up to. Home service franchises, offering crucial services like plumbing, HVAC maintenance, electrical work, and landscaping, are right up their alley. They see the value in investing in businesses that provide these must-have services, ensuring steady income and a loyal customer base.

BREAKING DOWN ENTRY BARRIERS

Home service franchises often come with lower barriers to entry compared to other business ventures. This is a big plus for millennials who may not have a ton of cash to spare. Franchisors typically provide training, marketing support, and access to established supply chains, reducing the need for heaps

of previous experience or industry knowledge. Millennials are seizing this opportunity to become business owners without breaking the bank.

TECH-SAVVY INNOVATION

While millennials are embracing traditional businesses, they're not letting go of technology. In fact, they're using tech and innovation to amp up home service franchises. Think streamlined scheduling, topnotch customer relationship management, and savvy marketing—all thanks to digital tools and platforms. This tech integration helps millennials modernize these traditional industries, making them more efficient and customer-friendly.

A GREEN FOCUS

Millennials have grown up in an era of eco-awareness and sustainability. Home service franchises that emphasize green practices, like energyefficient HVAC systems or eco-friendly landscaping, hit the mark with their values. By investing in businesses that prioritize sustainability, millennials are not only meeting customer demands but also contributing to a greener future.

STABILITY IN UNCERTAIN TIMES

The recent pandemic has shaken up the job market, making stability a top priority for millennials. Home service franchises offer just that. The demand for home maintenance and repair services held strong during the pandemic, showing

how recession-resistant this industry can be. Millennials see owning a home service franchise as a path to financial stability and job security, even when traditional job paths seem shaky.

A TASTE OF WORK-LIFE BALANCE

Work-life balance is a big deal for millennials. They value flexibility and the freedom to manage their own schedules. Many home service franchises provide this flexibility, allowing owners to set their hours and strike a balance between work and personal life. Millennials view these franchises as a way out of the typical 9-to-5 grind, giving them more control over their time

A SUPPORTIVE COMMUNITY

Franchisors in the home service industry recognize the potential of millennial entrepreneurs. They've adapted their support systems accordingly, offering tailored training, ongoing guidance, and marketing help that fits the millennial mindset. This support eases the transition into entrepreneurship and builds a sense of belonging within the franchise community.

Millennials are making their mark on the business world, and their growing presence in-home service franchises is proof of their adaptability and entrepreneurial spirit. By investing in businesses that provide essential services, they're securing their financial futures and reshaping traditional industries with technology, sustainability, and innovation.

The rise of millennials inhome service franchises tells a story of a generation that craves stability, embraces entrepreneurship, and cherishes work-life balance. It shows their commitment to meeting the demands of a changing world while staying grounded in the fundamentals of essential services. As this trend keeps gaining momentum, the home service franchise industry is in for an exciting transformation, driven by the energy and innovation of the millennial generation.

ABOUT THE AUTHOR

Steve Sparks is a Consultant at The Franchise Consulting Company, offering extensive entrepreneurial experience across diverse industries. Committed to helping others achieve their business ownership dreams, he excels in connecting individuals with the ideal franchise opportunities. Contact Steve at ssparks@ thefranchiseconsultingcompany.com.

With services from Professor Mosquito, we don’t require a contract We offer the treatments clients need, when they need them, without demanding a long-term commitment

Our mosquito treatments are done every four weeks instead of the three-week plan our competitors offer. These treatments are covered for the full four weeks

All of our services, both

and

control, are guaranteed If an issue occurs between our treatments, we return to the property at no additional cost

Retired Doctor and Family Triumph Over Personal Tragedy by Bonding Together in New Business

by Rhonda Sanderson, CEO, Sanderson & Associates

After losing his son to cancer in 2011, and living with stress daily as an anesthesiologist, Dr.Raul Buelvas realized that time is the most precious commodity. So now he cherishes every moment he gets to spend with his daughter, Olivia Karcher, and his wife, Kay, since they became co-owners of Floor Coverings International of Coastal Georgia. The 57-year-old Buelvas wanted a completely new life and to be surrounded daily by his family in a lighter, fun atmosphere. Not ready to retire, the Savannah resident began to investigate franchise opportunities that he and his wife and daughter could all enjoy and work on together without the heaviness of the past career and tragedy they had experienced. “I wanted to help my 27-year-old daughter build something for her future,” Buelvas said, “while working alongside her and my wife to get there.”

They committed to Floor Coverings International, the

top mobile flooring brand that is changing the game for those looking to upgrade their homes with new flooring. With FCI’s innovative and awardwinning customer service tools and unique mobile showroom experience, customers can now view more than 3,000

flooring options in their own home. Launched in April, Floor Coverings International of Coastal Georgia, serves customers throughout Savannah, Richmond Hill, Statesboro, Brunswick, and St. Simons Island.

A native of Colombia, the

bilingual Buelvas has lived in Savannah since 1997. His son passed away while a first-year student in college. That’s why time spent with his family is so important to Buelvas.

“I cherish my time with my daughter,” Buelvas said of Olivia, whose prior work experience was in finance and business strategy before she moved to Savannah to go into business with her father.

“It was a major career switch for me, but Olivia and I have been very busy running our business beautifully. FCI is a great company with strong processes and a low labor force model. We like seeing a lot of smiles now when we help clients completely change their surroundings as a new floor can do.”

The Design Associates at Floor Coverings International provide personalized assistance in choosing from their extensive collection of flooring styles and materials. The mobile showroom allows clients to see how different options will look with existing furniture, lighting, and paint colors all within the comfort of their home.

Floor Coverings International has already revolutionized the market as it consistently ranks as the No.1 Mobile

Flooring Franchise in North America by Entrepreneur Magazine. As projected by Hardware Retailing, home improvement sales are expected to reach $625 billion by 2025 worldwide. The flooring industry is undergoing significant changes and innovations as consumers demand more quality, variety, and sustainability in their flooring choices. According to a recent report by Expert Market Research, the United States flooring market is expected to grow at a CAGR of 6.50 percent between 2023 and 2028, driven by the increasing population, rapid urbanization, and growing investments in renovations and remodeling of infrastructures.

“It’s amazing how many people need flooring,” Buelvas said. “It seems like everyone is

looking to update their living and workspaces and luxury vinyl planks are definitely a popular choice and function so well in our climate by the coast.”

According to the latest figures, there are more than 5.5 million family businesses in the United States and familyowned businesses contribute to 57 percent of the GDP and employ 63 percent of the workforce. Buelvas is thrilled to be included in those numbers as he and Olivia have settled on how to divvy up their responsibilities.

“Because of my medical background, my strength is in communicating with our clients,” Buelvas said. “Olivia is very organized with business matters and has a strong attention to detail. We couldn’t be happier with our choice.”

ABOUT FLOOR COVERINGS INTERNATIONAL

Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 240 franchisees (with 30 more under development) and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www. flooring-franchise.com.

#FranchiseStars

Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

#1 Rated Flooring Company in North America

SCALE, BUILD EQUITY, LEAD A TEAM, IMPACT YOUR COMMUNITY

1. BLUE CHIP BACKING/STRATEGY

This is a BLUE CHIP company, owned by FirstService Brands. Extremely stable, long term oriented, reputable, & ROCK solid corporate structure. Our parent company owns California Closets, CertaPro Painters, Paul Davis Restoration, and other Premier Home Services Brands.

2. MOBILE SHOWROOM NOT STOREFRONT RETAIL

Be part of something different—Align with Amazon. The Flooring industry is the LARGEST interior remodeling industry. 70% of flooring sales are retail. We are a disruptor and provide female decision makers a preferred shop-at-home experience.

3. SCALABLE & LOW EMPLOYEE

The top 50% of our franchisees average $1.8 million in sales with the Owner Operator, Office Admin, & 1-2 Salespeople. We scale by adding Mobile Showrooms. Installation is done by SKILLED LABOR.

4. CORONAVIRUS & RECESSION RESISTANT

Our diversified marketing programs with online marketing automation, realtors, restoration, etc. makes us recession resistant. Also, our shop at home model is particularly appealing versus our competitors who are mostly retailers.

Why NOW is the Best Time to Own a Floor Coverings International Franchise…

With over 30 years in business and over 200 franchisees RIGHT NOW we’ve got a maturity level that impacts our franchisees in so many great ways. We have over 300 OPEN territories, however that number does shrink every day. Our training, support, business systems, and technology are WORLD CLASS. Additionally, it’s been such an exciting time as we’ve been able to begin to form marketing co-operatives that allow us to become the most well known flooring company in North America. Lastly, the orientation of the real estate industry tremendously benefits our ability to grow in the near and long term.

Best Choice Roofing

The “Win-Win” Model

est Choice Roofing is a phenomenal model in the home service sector that delivers best-in-class products, at a very minimal cost to the homeowner, by leveraging insurance that most homeowners are already required to have. The insurance process is tried and true, but very few models are able to truly capitalize on this winwin at the level that Best Choice Roofing does. Clearing $157 million in system-wide revenue, this model is a fiscal juggernaut that services a NEED instead of a want for homeowners. Outside of the perfected insurance sales system and training program, the Best

Choice Roofing model has several standout features that make it a no-brainer model for their franchisees and customers. Becoming “the Best Choice” for franchisees and customers was no easy task. One of the major components of every home service brand is materials. Best Choice Roofing gets all of their shingles through Owens Corning, the largest producer of asphalt shingles in the country. Owens Corning boasts a massive collection of high-quality roofing materials for any and all applications. This phenomenal relationship with Ownes Corning, as their top producer in the

residential space, has allowed franchisees to start out as a Platinum Preferred Contractor from day one! This status provides access to amazing pricing, several nationwide distributors, and some truly phenomenal warranties that provide security & satisfaction to both frugal buyers and franchisees alike. Owens Corning also produces a proprietary synthetic underlayment exclusively for Best Choice Roofing. Another mutual assurance between franchisees and customers is the quality and speed of work. The streamlined access that our distributors provide to high-quality subs ensures the quality of work and a

SCAN TO LEARN MORE

SEE WHAT BEST CHOICE ROOFING FRANCHISEES SAY:

Their approach to people –whether internally with the brand or externally with customers – is just second to none”

Simple business model was key, with high potential revenue and good margins.....listening to the management team speak gave me confidence in their leadership and vision. It felt like a good time to be joining this brand which is growing fast.”

The value we deliver for homeowners is undeniable. Getting a roof replaced is never convenient, it’s never cheap, and it’s generally attached to their most valuable asset. For each job we complete you can really tell the homeowners are thankful. It doesn’t hurt when their homeowners insurance covers a large majority of the cost also!”

Dan Ward Little Rock, AK Franchisee

wide-open installation pipeline. Best Choice Roofing gets the job done and does it quickly. This is a need not a want in the insurance world and expeditious execution goes miles with their customers.

Coming Soon!

Coming soon to Best Choice

Roofing is a refined retail model with exceptional digital lead

generation angled toward their cash-buying customers. This tailored, white-glove consultation and installation coupled with their deep line of top-tier products is exciting, to say the least. They have seen some great results and beautiful installations through this program at the corporate level and look forward to rolling it out to franchisees in 2024!

Doug Anthony Salt Lake City, UT Franchisee

Samir Bhana Santa Monica, CA Franchisee

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We’ll email your ad or video to our verified database of over 15,000 restaurants in Florida, Georgia, Texas and around the country. A 10%-20% open rate can be expected with each Eblast and all Eblasts are posted on our social media sites for even more exposure.

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Why a LIME Painting Franchise?

by Nick Lopez, Owner, Lime Painting

At LIME Painting, we believe that every homeowner deserves to live in a beautiful space that reflects their unique style and taste. That's why we approach luxury home painting services with a customer-centric mindset, working closely with our clients to ensure that every detail is perfect, and every stroke of the brush meets their vision.

We take pride in the fact that we have established ourselves as a leading franchise in the luxury painting industry, with a presence in 21 states and 85 territories across the United States. However, we are not content to rest on our laurels and are always looking to expand our reach.

Our goal is to bring the LIME Painting experience to all corners of the country, delivering high-quality, luxury painting services to homeowners everywhere. We

are committed to opening new locations and partnering with franchisees who share our core values of Love, Integrity, Mission, and Excellence.

When it comes to selecting potential franchisees, we look for individuals who possess a unique blend of traits and experiences. While prior experience in the home services industry is a plus, it is not a requirement. Instead, we prioritize candidates who are genuinely interested in the work that we do and are committed to delivering exceptional customer service.

We also seek out franchisees who are driven, hard-working, and willing to learn and adapt to new challenges. Building a successful business takes time, effort, and dedication, and we believe that our franchisees should share our commitment to excellence in everything they do.

LIME Painting understands that our franchisees are integral to the success of our business. In light of this, we have devoted ourselves to offering ongoing support and training to our franchisees. Through careful selection and choosing only franchisees who align with our values and passion for excellence, we aim to create a network of successful entrepreneurs who are dedicated to delivering topquality home services to their local communities.

Being a franchisor for LIME Painting is a rewarding experience as we have witnessed firsthand the incredible growth and development of our partners. Seeing each franchisee's business transform before our very eyes is a truly aweinspiring sight. We take pride

in offering valuable support, resources, and guidance to our franchisees throughout every stage of their business journey. We understand the difficulties of starting and managing a business, which is why we strive to provide assistance and prioritize our communication. Our team endeavors to create a personal connection with every franchisee to gain a better understanding of their goals and aspirations. We equip them with the tools, resources, and strategies they need to empower them to take charge of their future and drive the success of their business. It brings us immense satisfaction to watch as our franchisees establish successful and profitable businesses not just for themselves, but for their communities too.

Working in the home improvement industry is an incredibly fulfilling experience. There is a sense of accomplishment that comes with knowing you are helping homeowners improve the look and feel of their living

spaces. But beyond that, the best part of working in this industry is the ability to transform people's homes into a reflection of their unique personalities and styles.

LIME Painting offers luxury home painting services to our clients that help them achieve the look and feel they desire. We believe that every homeowner should be proud and confident about their living space, which is why our team of experts works hard to bring their vision to

life. Seeing the smiles on our client's faces when they enter their freshly painted homes is truly priceless, and it serves as a constant reminder of the significance of what we do.

ABOUT THE AUTHOR

At the age of 19, Nick Lopez founded his first painting LLC, and for every summer thereafter he painted homes to help pay for tuition, books, and cost of living. In his third year as the owner of a painting company, the “light bulb” went off and he realized that the past three years of painting didn’t have to be his last and that a future in the industry made sense.

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Your Guide to Effective Direct Mail Content Catered Towards Home Owners

by Alex Miller, Marketing Specialist, The Mailworks

Reaching your audience with the right message at the right time is key. For businesses and franchise owners in the home service industry, building a network with your marketing strategy is essential. In the digital world, it can be a challenge for marketing efforts to cut through the digital noise. The power of direct mail continues to stand out, providing personal connections with recipients in need of your services. No matter what sector of property services you work in, this article is your personal guide to getting noticed and creating lasting connections with the very people who will help your business grow.

LOCALIZED DIRECT MAIL STRATEGIES AND MESSAGING

For a property service franchise, tailoring direct mail campaigns to specific locations allows you to reach potential customers in an immediate vicinity where you can showcase your products and services.

Try Sending

• Limited time offers to specific zip codes to create a sense of urgency

• Mailers that highlight partnerships and collaborations with local businesses

• Campaigns that emphasize the change in seasons based on a certain geographical region

Knowing the surrounding area that your business resides in, you can cater your campaigns to speak directly to the issues that your recipients are experiencing, giving you the opportunity to connect on a deeper level.

SEASONAL MARKETING CAMPAIGNS

When you run seasonal campaigns you stay relevant to your customers’ needs. Some homeowners might not know what they need going into a new season – informing them will increase your response rates and maintain customer loyalty.

Try Sending

• A limited time offer

• Spring cleaning or winterization checklists

• Holiday home maintenance reminders

• Mailers that address seasonal issues that your businesses specializes in preparing for Taking advantage of the change in seasons will put your business at a competitive advantage.

NEIGHBOR REFERRAL PROGRAMS

One of the best forms of marketing is through word of mouth. If you're sending campaigns in a neighborhood, you can incentify your audience to encourage others to use your products and services.

Try Sending

Refer a neighbor and…

• Get a discounted product or service

• Receive a no charge system upgrade for your home security system

• Get a gift card or cash reward when you get a neighbor to sign up

With well designed referral direct mail pieces, you can connect with not only one possible lead, but two! Giving you that valuable ROI and customer loyalty.

SUSTAINABLE AND ECO FRIENDLY MESSAGING

Incorporating environmental messaging and practices into

your direct mail campaigns can have a positive effect on how people view your business. By offering opportunities for people to make their homes more sustainable, you create valuable, feel good relationships with your customers.

Try Sending

• Content that encourages recipients to upgrade to more sustainable home materials such as windows, lights and paint.

• Tips on how homeowners can reduce their carbon footprint around their property resulting in energy savings.

• Mailers that highlight the types of energy saving materials and actions you take to reduce your company's carbon footprint like recycling or using organic materials.

This kind of messaging will resonate well with

homeowners who are environmentally responsible rewarding you with that positive brand awareness.

HOME CHECKLISTS

Being a helpful resource in your industry gives you great credibility and creates positive social proof for your business. Make your direct mail piece a valuable asset that people will hold onto by providing things like home inspection checklists, or tips and tricks to try. This type of content highlights your expertise and gets people relying on you and your business.

Depending on your business, try sending:

• Security installation checklists: What do homeowners need to do before getting their security system installed?

• Moving checklists: How can people prepare their home for a move?

• Energy Audit list: Where can people look to know if they have energy wasting problems?

• Include a list of things in a home that should be checked once, or multiple times a year

When you provide people with valuable information, they are more likely to depend on your expertise when it comes to their home.

EXPLORE THE PROS AND CONS OF DIY VS PROFESSIONAL SERVICES

How do people know when it’s best to do something yourself or hire a professional?

Send a mailer that shows examples of certain tasks that can be taken care of safely, or should really be done by a

trained professional. At the end of the day, your business probably knows best.

Try Sending

• A campaign that highlights the convenience of hiring your company to complete a project. Be sure to include a clear call to action as people may have a sense of urgency to reach out depending on the type of project.

• People may try to complete certain tasks on their own, so why not include some do’s and don’ts to inform them about the importance of safety. They may end up giving you a call either way.

• Include a list of projects that require work permits and certifications to complete so people are informed about what they can and can’t execute on their own.

While DIY projects can be very rewarding, it’s important to let potential customers know that your business is ready to help them with their next home project.

VIRTUAL PROPERTY TOURS

A direct mail campaign doesn’t have to work all on its own. Adding a digital approach is a great way for engagement and tracking. Including a QR code to a landing page, or interactive sight creates a whole new experience for your recipients.

Try Sending

• A mailer with a qr code that links to a virtual tour of a house with signs that certain things are in need of repair.

• A postcard with a link to a video on how to effectively complete a task/project using one of your products.

• A link to an interactive tour of a property that highlights how your service effectively improves the property.

• Before and after views of a property after they used your services.

Depending on the home services sector you specialize in, digital add ons and virtual walkthroughs of how your services work can be extremely effective and resonate with your desired audience.

With direct mail, your ultimate goal is to become the trusted partner homeowners rely on for their property service needs. With each piece of mail you send, you have the opportunity to make a lasting impression and maintain important customer relationships. No matter your industry, The Mailworks can help you create campaigns that reach the right people at the right time, giving you that buzz (and sales) for your biz. Reach out to us today at themailworks.com.

ABOUT THE AUTHOR

Alex Miller is a dynamic Marketing Specialist at The Mailworks, leveraging a diverse skill set to create impactful campaigns and drive results. With a passion for strategic marketing and a keen eye for detail, Alex consistently delivers innovative solutions that exceed client expectations.

The foodservice industry is forecast to reach $898B in sales in 2022.

The foodservice industry workforce is projected to grow by 400,000 jobs, for total industry employment of 14.9M by the end of 2022.

UNLOCKING SUCCESS

Unparalleled Leadership & Commitment to Franchisees

As you step into the bustling corporate headquarters of PatchMaster in scenic Chester, New Jersey, you'll immediately notice something that sets this franchisor apart from the rest. It's not just the polished conference rooms or the stateof-the-art training center; it's the palpable sense of camaraderie that fills the air. Meet Patch, the mascot dog who playfully relocates throughout the office and training center, engaging everyone in a friendly game of "Where's Patch?" Witness the goodnatured banter and inside jokes between the leadership team members, operating like a tight-knit family. But make no mistake—behind the laughter and camaraderie lies a team that means business, specifically franchise business.

Welcome to the heart of PatchMaster, a trailblazing franchise with a “FranchiseFirst” ethos and a leadership team deeply committed to fostering a culture of growth, success, and camaraderie among its franchisees.

A GROWTH STORY

LIKE NO OTHER

PatchMaster's franchise model, established in 2017, is refreshingly straightforward: deliver fast, affordable, and topquality drywall repair services for the often-overlooked minor drywall repair jobs traditional contractors and large restoration outfits shy away from. After proving out PatchMaster's innovative franchise model with a select pilot group of franchisees, the company rapidly expanded - achieving an impressive milestone of 50 units in less than a year.

Fast forward to today, and PatchMaster boasts over 120 thriving locations across the United States and Eastern Canada. More than half of their 60+ franchise owners manage multiple territories, a testament to the franchise's low investment, high-margin, and scalable model. In 2022, PatchMaster proudly clinched the top spot in its category on Entrepreneur's Franchise 500 list and earned recognition as a Top Home-Based Franchise,

Fastest Growing Franchise, and a Top Low-Cost Franchise from Franchise Business Review.

LEADERSHIP: THE HEARTBEAT OF SUCCESS

Since its inception, Paul Ferrara, PatchMaster's CEO, has driven the brand's remarkable growth. Ferrara's unwavering commitment to innovation, operational excellence, and exceptional franchisee support has been pivotal in ensuring that every franchisee receives the resources and support they need to thrive. His vision has firmly established PatchMaster as North America's premier drywall repair company.

Ferrara perfectly sums it up: “Our franchise-first culture attracts highly talented and motivated individuals to our company. Our unwavering commitment to training and support has helped our franchisees succeed and grow their businesses quickly. With a proven business model and an unwavering commitment to excellence, PatchMaster is the ideal choice for anyone seeking success in the small-drywall repair franchise industry.”

Joining Ferrara in this unwavering commitment are key leaders Samantha Dreger and Joe Eible, who have been instrumental in driving the company’s growth and success. Dreger, the brand’s Chief Marketing Officer and

an award-winning digital marketer, spearheads the brand's digital presence and franchise marketing. Eible, Vice President of Operations, oversees every facet of the company's operations, franchise support, training, and development, ensuring seamless execution.

“OUR FRANCHISEFIRST CULTURE ATTRACTS HIGHLY TALENTED AND MOTIVATED INDIVIDUALS TO OUR COMPANY. OUR UNWAVERING COMMITMENT TO TRAINING AND SUPPORT HAS HELPED OUR FRANCHISEES SUCCEED AND GROW THEIR BUSINESSES QUICKLY.”

—Paul Ferrara, PatchMaster’s CEO

Additionally, the leadership team includes Executive Business Coaches Christian Clavadetscher and Kevin Gray, who bring a wealth of experience in business development, sales management, and strategic partnerships to the organization. With decades worth of combined franchise experience, they actively

champion PatchMaster's “Franchise-First” philosophy. As Dreger puts it, “We have the privilege of supporting our diverse family of franchisees in achieving their entrepreneurial and personal goals. That Franchise-First approach drives every decision the leadership team makes as the brand leader in our industry. It doesn't get better than that.”

MEETING A HIGH-DEMAND, HIGH-MARGIN NICHE

PatchMaster's highly skilled technicians excel at the types of drywall repairs that many other contractors avoid, filling a critical gap in the market. From minor dings to more extensive damage like water leaks or fires, PatchMaster provides a convenient, affordable, and

indispensable drywall repair service for homeowners, renters, landlords, and businesses.

Beyond its seamless drywall repair work, PatchMaster stands out for its exceptional customer service. A 24/7 call center assists customers with inquiries and initial intake, while a proprietary pricing calculator ensures quick and

accurate quotes. PatchMaster technicians provide neardustless repairs and spot-on paint-matching technology to provide high-quality services to customers and businesses consistently.

A BRIGHT FUTURE AHEAD

PatchMaster's strategic partnership with MPK Equity Partners in 2022

PATCHMASTER’S HIGHLY SKILLED TECHNICIANS EXCEL AT THE TYPES OF DRYWALL REPAIRS THAT MANY OTHER CONTRACTORS AVOID, FILLING A CRITICAL GAP IN THE MARKET.

positioned the brand for significant growth within the fragmented $64 billion drywall industry and the vast $394 billion home improvement market. With national name recognition and scale, PatchMaster is ready to capture more market share.

“As investors in young and growing franchisors,

we are honored to partner with Paul and his team at PatchMaster. Their franchise model is unique as it efficiently addresses a “need to have” service for the end customer in today’s residential services sector. PatchMaster’s customer service reviews and opportunities for growth are impressive and are the reasons we are excited about our partnership with Paul.”

FRANCHISE-FIRST SUPPORT SYSTEM

PatchMaster's appeal as a franchise opportunity extends beyond its impressive market positioning. The recessionresilient nature of the drywall repair industry, coupled with PatchMaster's low investment and operational costs, makes it an enticing proposition.

The franchise offers best-inclass training for drywall and

plaster repair services, along with access to proprietary technology and ongoing support. This holistic approach has attracted franchisees from diverse backgrounds, including logistics, insurance, sales, hospitality, and aerospace manufacturing. Over a dozen military Veterans have also found a new path with PatchMaster's empowering “Franchise-First” approach, enjoying financial and personal

PATCHMASTER’S STRATEGIC PARTNERSHIP WITH MPK EQUITY PARTNERS IN 2022 POSITIONED THE BRAND FOR SIGNIFICANT GROWTH WITHIN THE FRAGMENTED $64 BILLION DRYWALL INDUSTRY AND THE VAST $394 BILLION HOME IMPROVEMENT MARKET.

independence as they transition back into civilian life.

A sliding royalty fee for all franchisees and discounts for Veterans and first responders add to the many attractive incentives for joining PatchMaster. PatchMaster also offers a RightTrack™ package that ensures all new franchisees have a complete turnkey solution to receive the tools and materials needed

before the launch of their franchise. With a rapid rampup period typically lasting only 60–90 days, PatchMaster ensures franchisees swiftly embark on the path to success.

With PatchMaster, you're not just joining a franchise; you're becoming a part of a family where leadership, innovation, and support converge to create a recipe for enduring success. Discover your path

to success with PatchMaster, North America's premier drywall repair company. Visit patchmasteropportunity. com or call (973) 944-1192 to learn more.

Since 2005, often imitated but never matched, Spavia’s standards of excellence come from a national training team with expertise in spa treatments, guest care, team training, marketing, construction, and personal development. Every Spavia adheres to the same standards of excellence to give our guests a 5-star experience every time they step through our door

Recurring revenue is the cornerstone of a financially successful franchise Membership accounts for over 64% of revenue with a strong loyal following. Revenue generated from mulitple revenue streams from spa treatments to beauty, gift cards and retail products in our spa boutiques. Advanced financial modeling and analysis to maximize your revenue through yield management, market and membership tiers.

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RESISTING CHANGE IS HUMAN NATURE – OR IS IT?

by Dennis Schooley, Founder, Schooley Mitchell

Sometimes change is exhilarating. Sometimes change is petrifying. Whether you love and seek out regular change, or you are put-off by it, it’s important to understand why it has the effect that it does on us.

In this article, we take a look at the psychology of change, and how it might be impacting you.

GOOD CHANGE VERSUS BAD CHANGE

No matter how we feel about change, there’s objectively both good and bad types.

For example, embracing change in our professional and personal lives can lead to innovation, learning new skills, creating new

opportunities, preventing stagnation, and other tangible benefits. In fact, obtaining an edge, or improving our lives, necessitates change – it’s essential. Alternatively, we stay where we are now.

However, some changes, like a global crisis such as a pandemic, or the loss of a loved one, have a negative impact on our lives.

Human beings tend to enjoy and pursue the types of change we consciously control. Think about a decision like renovating a room in your home. Sure, it brings stress and expense; but since you’re the agent of change in this decision, it tends to be the kind of change-making we gravitate towards.

When we aren’t the agents

of change, we tend to react less favorably. If that home renovation becomes necessary due to an unexpected flood, for example, you might not be so happy about it. Even if the result is the same.

Whether or not we can control a change in our lives, change is going to happen. It’s inevitable. Determining how we can control more of it helps establish the direction we seek.

RESISTANCE TO CHANGE

We’ve all heard that people resist change. It’s often stated as a simple fact of life in a sort of callous or dismissive manner. However, it’s false. Otherwise, we would never have children. Billions and billions of people, over

centuries of time, have chosen to take on the drastic change in their lives by bringing children into the equation. Could there be a bigger change in life? Yet, we do it willingly.

So, the conclusion must be that people don’t resist or fear change itself. We like comfort and want to be in control of the change. More control, more comfort, easier to change. Not an easy equation to grab by the ears, and yet it is fairly straight forward.

In their book, ‘Switch’, Chip and Dan Heath allude to the logical and emotional side of change. They call it the ‘elephant’, our emotions that control most things, and the ‘rider’, our rational self trying to control the elephant. They state that to institute change, three elements must be addressed. It must make sense to the logical side, but maybe more importantly, it must move the elephant, the emotional side as well. In addition, a path for success or achievement must be shaped so that the change can indeed be instituted.

Whether you are trying to manage a change for yourself, or you are trying to manage change for someone else, you must ponder how to address, or fulfill, each of these three elements. The Heath brothers call it ‘Direct the Rider, Motivate the Elephant, and Shape the Path’.

In a parable about mice and cheddar, Spencer Johnson’s

book ‘Who Moved My Cheese’, illustrates that the mice who figured out that the cheese was somewhere else and not the normal spot, motivated themselves to pursue the new location, and made a plan to get there, filled their bellies.

COMMON RESISTORS

As we’ve established, people like to be in control of their change. But what about people hesitating to make a change they can control? There are a number of reasons why people resist choosing change:

• The status quo is more comfortable.

• Underdeveloped coping skills.

• Fixation on a part of the change that’s not in control.

• The discomfort brought on by change is often perceived as unfair, rather than as a catalyst for growth.

• The justification feeling of ‘no need to change’.

• A perceived lack of security.

• Peer pressure – the ‘naysayers’ rule.

• Fear of failure.

If you look at each of these resistors closely you will see that either the logical or emotional side has not been satisfied related to the change being contemplated, or there is no clear path established.

In a book called ‘The Power of Habit’, Charles Duhigg discusses in great depth, the things that we become comfortable with that become habits and do not require us to engage our ‘resource restricted’ decision making

process. It’s when we are presented with changes, or choices, that those resources are used up, and sometimes we just run out of gas. Our decision-making resources are depleted and change is stymied. The bigger the change, the more resources are required, the easier it is to run out of gas.

Understanding that concept and its effect on you – and recognizing that it is what is happening – can be enlightening. It can also be motivating to get the job done. Getting the job done means making the decision, yeah or nay, with clarity and conviction, and ultimately driving change for the betterment of our lives.

Understanding that these mental resources are being used up, and more rapidly for bigger changes, can provide the ability to realize that just because you can’t get to that point to make the decision to change, doesn’t mean that you can’t plan the decisionmaking process with precise smaller steps to ultimately get to that very decision point.

IMPROVING RESPONSE TO CHANGE

If you’re in the majority of people who are, or have been, at some point, resistant to change, don’t feel bad. The uncomfortable feeling that accompanies change is a fairly common psychological response built into all of us. In fact, it’s normal for us to perceive change as a ‘psychological threat’ – or an environmental challenge to our safety or integrity. Our natural instinct is to protect

ourselves. So, what can we do to help us implement changes that will benefit us?

In the event of that visceral reaction to change, a rational appraisal of the situation and of yourself, is the best tool you can use to overcome your discomfort, and then determine whether or not reacting with only emotions or feelings might prevent a great opportunity.

On the other hand, the rational side can analyze you into the ground so you can’t move (analysis-paralysis). We need the emotional side too, including the vision for the future, the pursuit of dreams, the fulfillment of success, the picture we can create for ourselves. We need that energy.

Sometimes, if we can see a series of smaller steps along the way to achieving the change, it will help to get where us where we need to go. That’s shaping the path. When logic and emotion work together, change can be achieved more easily. Put another way, when the elephant and the rider work together down a clear path, that’s where achievement lies.

EXHAUSTING OUR RESOURCES

There is another significant issue that comes into play when contemplating considerable change. Our ability to choose, is an exhaustible resource, as mentioned above. When given too many choices, we tend not to choose at all. There is study after study backing up this supposition.

In one study by physician, Donald Redelmeier and

psychologist, Eldar Shafir, they found that when doctors were given a choice between recommending surgery or one medication, 47% chose the less invasive medication. When they had the choice between the same surgery, or two different medications, only 28% chose either medication. That’s an astounding result.

It’s called decision paralysis and it happens because we only have the capacity for so much choosing. In this case, even three choices were overwhelming as compared to two options.

ADAPTING TO CHANGE

There’s no avoiding change in your professional life. After all, today’s business world frequently encounters changing market trends, changing career options, changing bosses, new technological advancements, corporate burnout, and other global challenges. However, too many professionals still resist change or try to slow it down.

Adapting to change and making necessary changes is important to displaying leadership, developing skills, achieving dreams, and advancing career.

Professionals who embrace change, rather than resist it, have the following advantages:

• Adaptivity in the face of the future.

• More opportunities.

• More chances to build resilience.

• Paths to personal and professional fulfillment.

Maybe there’s an opportunity in your life to make a significant change. Whatever it is, the lesson is to assess the opportunity rationally (Direct the Rider) engage the energy (Motivate the Elephant) and envision the future, and plot the direction to the opportunity (Shape the Path).

The lesson here is to eliminate options as quickly as possible so you can really assess your very best alternatives. The likelihood of moving forward with life-improving changes is much higher when you have two choices versus more. That seems counter-intuitive, but science proves it to be true time-and-time again.

Just maybe it’s your new baby, or it’s your cheese, or it’s just your best chance to direct your life towards your own goals, dreams, and desires.

ABOUT THE AUTHOR

Dennis Schooley is the founder of Schooley Mitchell. Cal Wilson is Schooley Mitchell's Lead Content Writer and Communications Specialist.

IF YOU’RE IN THE MAJORITY OF PEOPLE WHO ARE, OR HAVE BEEN, AT SOME POINT, RESISTANT TO CHANGE, DON’T FEEL BAD. THE UNCOMFORTABLE FEELING THAT ACCOMPANIES CHANGE IS A FAIRLY COMMON PSYCHOLOGICAL RESPONSE BUILT INTO ALL OF US.

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Garage Kings® Experiencing Tremendous Growth in the First Half of 2023

New product offering, technology innovations, and growing unit level performance from Garage Kings helps drive sales of 21 territories to both new and existing franchisees and signals strong demand for Garage Kings.

Garage Kings, the leader in garage transformation services, proudly announces its strong territory sales growth across the US, supported by a series of exciting product and technology innovations. With a strong commitment to providing industry leading support for franchisee success, Garage Kings continues to deliver innovation and technology for its franchisees and end consumer. Building on their customizable 3D augmented reality visualization tool, which allows customers to see how their transformed garage looks before the work begins, Garage Kings is thrilled to introduce its online booking system. This state-of-the-art platform revolutionizes the booking experience, enabling customers to easily schedule appointments, access realtime availability, and enjoy a seamless process from the convenience of their own homes or directly on

their phones. By embracing digital solutions, Garage Kings empowers franchisees and enhances customer satisfaction.

Further, Garage Kings has taken sales and sales coaching to a new level by introducing an innovative digital sales presentation platform. Powered by artificial intelligence, this cutting- edge tool provides franchisees with a digital sales presentation when

in a customers home and personalized sales coaching and support, enabling them to improve their techniques, elevate customer interactions, and achieve remarkable sales results. By integrating AI technology, Garage Kings ensures its franchisees have the tools and resources necessary to thrive in a competitive market.

This acute focus on franchisee unit economics, training and innovative

tech is attracting franchise buyers. In 2023, Garage Kings expanded its national footprint with 21 new territories added in the first half of the year demonstrating the appeal of the business model and the trust entrepreneurs place in the Garage Kings franchise opportunity.

In summer of 2023, an entirely new line of garage storage and cabinet systems will also be launched to further expand and support our franchisees and provide the customer with a one-stopshop for a complete garage transformation. With the highest trained franchisee network in the country, the customer will continue to enjoy the trust in the local

owners to take care of their garages with the highest level of service for these new storage solutions.

Troy Rainsberg, CEO of Garage Kings, expresses excitement for the company's rapid growth and franchise development achievements, stating, "We are thrilled with the exponential growth we have experienced. Our commitment to innovation, exceptional customer service, and unwavering support for our franchisees have been instrumental in achieving this level of success. With the addition of new franchisees and the pipeline ahead, we are confident in the continued growth and prosperity of our franchise network."

Furthermore, Beau Citron, President of Garage Kings highlights the significance of these accomplishments, stating, "The introduction of our online booking system, expanded product offerings, and cutting-edge sales presentation platform has played a crucial role in our franchise development growth but just as important for us is our franchisee unit level performance. We are seeing

our current locations grow YoY on both sides of the country –Las Vegas is up 16% over last year and locations like New Jersey and Delaware are up 17% and 74% accordingly. Even this year already we have seen our total network grow with an average of 31% growth MoM, YTD."

As Garage Kings continues to flourish, it remains committed to supporting franchisees' success, promoting innovation, and providing unparalleled opportunities for aspiring entrepreneurs. With its unwavering dedication to excellence, Garage Kings cements its position as a leading force in the franchise industry, poised for further expansion and continued success.

ABOUT GARAGE KINGS

Garage Kings is the nation’s leading garage transformation franchise brand. Founded in 2017, Garage Kings is not only a top garage floor company in the nation but also provides customers with premium slat-walls and cabinetry for their garage. Garage Kings focuses on providing customers across the country with exceptional polyaspartic and polyurea floor services and quality storage solutions all while delivering unmatched customer service, industry leading technology solutions, and believes in continuous innovation. Garage Kings is a member of the Franworth portfolio of franchise brands, who helps brands build a strong foundation, navigate their acceleration, and create economic value for both franchisors and their franchisees.

For media inquiries, please contact:

Aaron

Lee,

Head of Marketing Garage Kings Franchising

Aaron.lee@garagekings.com

For franchise development, please contact:

John Taylor, Director of Franchise Development

REP’M – Garage Kings Franchising

jtaylor@repmgroup.com

“THE INTRODUCTION OF OUR ONLINE BOOKING SYSTEM, EXPANDED PRODUCT OFFERINGS, AND CUTTING-EDGE SALES PRESENTATION PLATFORM HAS PLAYED A CRUCIAL ROLE IN OUR FRANCHISE DEVELOPMENT GROWTH BUT JUST AS IMPORTANT FOR US IS OUR FRANCHISEE UNIT LEVEL PERFORMANCE.”

—Beau Citron

Beau Citron, President of Garage Kings

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Critter Control: Over 30 Years of Success

by JC Canty

Critter Control has over 30 years of success in the pest control business. This success and longevity have earned their brand national recognition, as well as several awards and recognition. In 2020, 2021 and 2022, Critter Control was ranked in Entrepreneur Magazine’s Franchise 500® as a Best of the Best Franchise in America.

They were also ranked #35 in the 2022 Franchise Business Review Annual Top 50 Ranking.

Critter Control offers one week of industry-leading training for their franchisees, followed by ongoing consultations and support, in addition to a start-up package that contains many online resources, such as training videos and manuals. They

believe that sometimes the best resource for a franchisee is another franchisee, which is why their partners are welcomed into peer support groups and annual meetings, fostering longterm relationships between and among the Critter

Control company and their franchisees.

In 2022 Critter Control asked their franchisees a question. They asked, “If you had to do it over again, would you buy this franchise?” 98% of Critter Control franchisees said, “Yes.” Bundle that with an affordable

startup and no real estate requirements, and we’re talking about a great option for franchisees.

I DON’T KNOW OF ANYTHING ELSE I COULD HAVE DONE TO MAKE AS MUCH MONEY AS I HAVE WITH CRITTER CONTROL. FOR THE LAST 11 YEARS, MY NET INCOME WAS BETWEEN $250,000 TO $300,000 A YEAR. SIX OF THOSE YEARS I ONLY HAD ONE TRUCK ON THE ROAD – MYSELF, WITH [SOMEONE] RUNNING THE OFFICE.

—Gil Patrick

Garage Kings has been a leader in the floor coating business for years. The name says ‘garage’ because many people utilize our services for their garages. But we also provide service for porches, patios, basements, and more. The service line will eventually expand to all things garages, but the polyaspartic floor business is high-margin and booming!

• Home services/repair industry is nearly $500b annually

• High revenue, high ticket, high margin

• Owner/operator or semi-absentee

• Low investment

• Home-based, vehicle-based

• Incomparable to DIY

• Small staff

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• 60-Day fast track ramp-up

Why Becoming a Lawn Doctor Franchise Owner Is a Great Career Move for First Responders

by Dave Newman, Lawn Doctor

Lawn Doctor, the 600-plus-unit national lawn care concept, gives people from all professional backgrounds the chance to grow a business for themselves and be their own boss. The franchise is a great opportunity for first responders, for example, who are looking for a change of pace.

Jake Minor had been in the Memphis, Tennessee, police force for 13 years when he decided he wanted to pivot his career. Long hours away from his family in not the safest of areas made him begin to explore business ownership and franchising opportunities.

When searching online for a list of the top franchises, he noticed Lawn Doctor Having already been a loyal customer of the brand, the franchise opportunity caught his attention.

“I had been a Lawn Doctor customer for seven years,” Minor recalled. “I really liked the company and the product. I knew they did a good job and thought that it was something that I could

definitely do.”

He inquired with the brand and the rest is history. In February of 2023, Minor quit his job with the police and packed up and moved to Cullman, Alabama, where is now a proud Lawn Doctor owner.

WHY MINOR CHOSE TO FRANCHISE WITH LAWN DOCTOR

When Minor was determining what business opportunities made sense for him, he knew

he wanted something that was already established where he knew he would be able to follow a successful model. And with Lawn Doctor, Minor knew he would be supported well from the very beginning.

“I really liked that Lawn Doctor has been around for years,” he said. “I couldn’t imagine trying to start a business like this from scratch and not having the support that I had. I got the impression

from the beginning that there was going to be a lot of support incorporated from everybody involved. Someone was there to coach me through everything. It helped set me up for success.”

At Lawn Doctor, the brand ensures franchisees have all the answers they need to keep their business growing smoothly. For example, Regional Business Consultants are assigned to franchisees as a primary point of contact to help answer any questions about any aspect of the business. Every eight weeks for the first two years in business, franchisees and their Regional Business Consultant will meet to discuss and optimize an operating plan.

“We have built a proven, step by step approach to get our owners prepared to embark on their new business. Training is step one toward starting the business, and we don’t skip steps or skimp on substance,” said Dave Newman, Vice president of Operations for Lawn Doctor. “By the time they launch, new owners have been through all stages of preparation, including software training and onsite coaching visits. They’ve received equipment and have had ample marketing rampup to the spring power window opening.”

Minor also loved the idea of business ownership and having more flexibility in his career. Coming from a position where he was working a lot of overtime, becoming a franchisee with Lawn Doctor was all the more appealing.

“In Memphis I was working

60 or 70 hour weeks, and I was never home,” he said. “I liked the idea of being my own boss. And once I get people in place in my business to run certain aspects of it, I’ll be able to spend a lot more time with my family than I had been before.”

Lawn Doctor is just one of the Happinest Brands-backed franchises that first responders are finding success in. The parent company’s other franchises such as Mosquito Hunters, ecomaids and Elite Window Cleaning all offer fantastic opportunities for first responders to flourish in a new career.

WHY LAWN DOCTOR IS A GREAT FRANCHISE CHOICE FOR FIRST RESPONDERS

Since franchising with Lawn Doctor, Minor has already found success with his sales. Something he realized was that, although this is a completely new career for him, his training as a police officer has actually really helped him as a franchisee.

“As cops, we can sell ice to Eskimos,” said Minor. “In my 13 years of being a police officer, I learned how to quickly evaluate a person and how to approach them. I also learned to be persuasive and how to

talk to people. Your job, and your life, depends on knowing certain things as a cop. So I’m constantly learning. And I think that knowledge and confidence in what I’m saying comes across to customers.”

Minor also added that attention to detail is something that is very important in police work, as well as in being a Lawn Doctor franchise owner. For example, franchisees have to know specific details about lawn care and how often to treat each lawn.

Lawn Doctor also provided Minor with a first responder discount of $10,000 on his franchise fee. This was something he said made him feel appreciated by the brand. “It shows that they appreciate first responders for all that we do and want to make it a little bit easier for us to transition into something new,” he said.

ABOUT THE AUTHOR

Dave Newman started with Lawn Doctor nearly 25 years ago and now heads up the day-to-day operations for the franchise system. In his many years with the company, he and his team have helped hundreds of franchise owners scale significant businesses, along with helping the Lawn Doctor brand become the number one lawncare franchise in the country.

WE HAVE BUILT A PROVEN, STEP BY STEP APPROACH TO GET OUR OWNERS PREPARED TO EMBARK ON THEIR NEW BUSINESS.

Irrigation Success: Growing Green with Conserva!

ounded on the principles of water conservation, Conserva Irrigation delivers professional, innovative, and environmentally responsible irrigation services to its clients, including both residential homeowners and commercial property owners.

Recognized as an invaluable resource for potential franchisees, the Entrepreneur 2023 Franchise 500 ranks Conserva Irrigation as #251 for its outstanding performance in areas including unit growth, financial strength and stability, and brand power. In addition to the 2023 Franchise 500, Conserva has ranked on the Inc. 5000 list for the fourth year in a row.

"As founder and president of Conserva Irrigation, I couldn’t be prouder of our franchise owners and franchise support team. This is the fourth year in a row that Conserva has earned a ranking on this very competitive and prestigious list. And now, to be one of the five incredible brands at Empower Brands to make the Franchise 500, this validates our proven franchise models,” says Conserva Irrigation President, Russ Jundt.

Conserva has 80 franchisees that own over 180 territories, and all locations are open and operational. #251

Hear from Franchisee Abder Mahjoub

When I started this business, I wished I was operating all year round. I can tell you now, that I am very happy we slowed down around December 15th and completed our winterizations. We were so busy during the summer and fall seasons that I now had time to breathe and evaluate the business. I have seasonal package revenue as well as $100k worth of scheduled work in the spring, which I’ve already scheduled. In the offseason, I reached out to all my customers whom we did a winterization for and sold them seasonal packages and we also scheduled all the repairs we identified during their winterization. This was a full-time job, and it provided enough revenue over the winter to cover my overhead plus positive cash flow. This was also a great time to reach out to homeowner’s associations aka “HOAs”, homebuilders, and landscapers to develop those relationships as referral partners.

Operational Strategy

I started the business with three techs and two vans. The van with two techs produced less than one tech in a van. I switched Conserva’s recommended model to one tech per van. They now work 40-50 hours per week, are much happier, and make commission. My techs work four days a week over a day six day per week operation. Now, my vans are an asset, and they don’t stop from Monday through Saturday.

Hiring techs can be a challenge but when a tech believes in my vision and they trust me, our relationship strengthens. This makes building the business much easier. I didn’t know anything about irrigation prior to starting this business and I've relied on the brand team and my techs to teach me the business and it's worked out extremely well.

Abder Mahjoub has 18 years of experience in corporate investments. After years of working in the corporate world, Abder decided that he was tired of the corporate culture and wanted to take the next step in his entrepreneurial future with Conserva Irrigation. Abder opened his territory in Chicago, IL in 2022! Hear more from Abder below. Support

I have tremendous support from the brand team, even from the founder, Russ Jundt. I can text Russ and he’ll answer me right away! I’ll give you another example. In June, I took a big job at Macy’s. I had zero idea how to fix their problem. Everyone (brand team and fellow franchisees) called me throughout the day to help me solve their problems. It’s a family. If one of us is having an issue, we’re all having the same issue and everyone is there to help!

The Seasonality of Conserva is Northern Climates

How Mosquito Hunters Provides Its Franchisees with Diverse Streams of Revenue

by Eric Martin, Senior Vice President of Franchise Development, Happinest Brands

WHAT THE NEW SERVICES INCLUDE

The Mosquito Hunters team decided to add these services after repeated demand from customers and franchisees alike. A handful of Mosquito Hunters owners have already been piloting the perimeter pest and mosquito stations over the last year and are seeing success.

Mosquito Hunters, the rapidly growing outdoor pest control franchise, now offers a tick and flea package, a perimeter pest program and mosquito stations to provide even better results for customers. By adding these unique services, franchisees have the chance to benefit from diverse streams of revenue.

“All of these new services add value for our customers and our franchisees,” said Eric Martin, Senior Vice President

of Franchise Development. “Our perimeter pest program extends the servicing period into the fall, while the mosquito stations are the most significant advancement in mosquito control technology since the gas-powered backpack sprayer was invented by Stihl. We are sending a loud message to the world that Mosquito Hunters  is on the cutting edge with green, sustainable and effective solutions that do not harm butterflies, fireflies, lady bugs or any of the other bugs people like.”

Mosquito stations are devices that look like potted plants, but are actually tools to attract mosquitoes into them. The mosquito then picks up an active ingredient in the station and tracks it back to other breeding sites in the area.

“It's actually one of the greenest tools in the industry,” said Nick Sorgani, a Franchise Business Advisor for Mosquito Hunters. “We believe this is the biggest innovation in mosquito control since the backpack sprayer that allows us to go out and do this type of work at our customers' properties. It is part of a system wide effort to really engrain it into our culture and ultimately offer the best mosquito control solutions.”

Meanwhile, the perimeter pest service is an outdoor pest control service that expands into the crawling types of insects such as spiders, ants, cockroaches and stink bugs that try to get inside the home during seasonal changes.

“Our perimeter pest service creates a barrier around the home, while our mosquito service is creating a barrier around the entire yard,” said Sorgani. “We're just adding more barriers around the inner part of the property. With this particular service, more or less, it's going to be quarterly for most of our locations. It allows franchisees to get more revenue and have better profits, but it's also providing a valuable service to our customers.”

HOW THE SERVICES ADD VALUE FOR FRANCHISEES

Sorgani noted that Mosquito Hunters franchisees would get questions all the time about whether or not they offered services to treat spiders, ants and more. Now, instead of going to their general pest control company, customers can turn to Mosquito Hunters for more solutions.

“This is also allowing us to

extend our season, which of course gives us more opportunity to make money in the offseason,” he said. “We can also potentially keep our technicians year-round or close to year round. We're ultimately trying to give our owners the ability to keep year-round employees, make revenue year round and just provide more services to their customers, especially the services that they need in their particular market.”

“Mosquito stations also make the perfect upsell,” noted Martin. The brand’s sales center is making the products a standard upsell to all customers and believes that the number of new stations will boom over the next year.

HOW ADDING THESE SERVICES SETS MOSQUITO HUNTERS APART

The Mosquito Hunters team knows that only offering one service limits the ability to compete with other brands in the market. By adding these services, the franchise is stepping into other areas and setting its franchisees up to better weather the competition.

Mosquito Hunters is leading

the charge in implementing these new services for every single owner in the system and Sorgani noted that they are already seeing owners increase their revenues in the pilot programs.

“No one else is doing this,” said Martin. “To any franchise consultant or candidate wondering how we’re different from the other mosquito concepts, this is one of the most meaningful differences between Mosquito Hunters and everyone else to date.”

ABOUT THE AUTHOR

Eric Martin specializes in helping people who have outgrown their current career path and are seeking for more fulfillment in what they do for a living, explore the world of franchising. As the Senior Vice President of Franchise Development, he is responsible for the growth Happinest Brands, which currently consists of home service concepts Lawn Doctor, Mosquito Hunters, ecomaids, Elite Window Cleaning, and Sparkle Squad.

The mental health market is booming There is a HUGE unmet need in our country and Nora Mental Health fills this need When you open a Nora Mental Health clinic near you, we all thrive

With 57% of Americans suffering from a diagnosable mental health disorder, take the first step in making a major difference in people’s lives by opening a Nora Mental Health franchise

Former Fire Department Official Brings Decades of Experience Detecting Home Safety to His Pillar To Post Home Inspectors® Franchise

by Rhonda Sanderson, CEO, Sanderson & Associates

What greater way to honor this new Pillar To Post Home Inspectors® franchisee than to feature him during National Fire Prevention Week October 8th-14th this year? To say Greg DeAvila knows the ins and outs of home construction would be an understatement. His experience might be akin to having a doctorate in the field. Recently, the 55-year-old Mesa, Ariz., resident launched operations as an owner with Pillar To Post Home Inspectors. They are the largest home inspection franchise in North America. DeAvila serves homebuyers and sellers throughout the Phoenix metropolitan area.

DeAvila served more than 30 years with the Oceanside Fire Department in CA in many capacities including Battalion Chief before retiring as a Division Chief Officer. DeAvila was involved in community risk reduction and recognizing unsafe issues in building construction. He managed training programs in building construction, roof construction and commercial and

residential mechanical systems. On top of that experience, DeAvila grew up working in a family construction business.

“I came out of retirement to start this business having extensive experience in both

building construction and safety,” DeAvila said. “These two valuable attributes allow me to provide a service of added value to everyone considering buying a home. I’m able to provide homebuyers with all

the information they need on the structural integrity and overall condition of a home and any safety concerns.”

DeAvila’s timing for launching his new career couldn’t have been better. Home inspections have become one of the most vital parts of the real estate sector, providing buyers and sellers with reliable information about the condition and value of a property. The U.S. building inspector industry, measured by revenue, is estimated to have a market size of $4.9 billion according to global research firm IBISWorld. Pillar to Post Home Inspectors has been at the forefront with its outstanding and innovative technologies that were introduced just in time to provide contactless home inspections during the pandemic.

“Some industry trends that excite me are the advancements in automation of smart home systems in new homes,” DeAvila said. “As technology advances, so does the welfare and safety of our home environments.”

With his background in construction, DeAvila is a perfect fit for Pillar To Post

Home Inspectors and the business model affords him the opportunity to structure his business as he sees fit, whether hiring employees or doing it all himself.

Today’s homebuyer – especially in the everchanging housing market – would be wise to turn to Pillar To Post Home Inspectors, given some recent findings. According to Clever Real Estate, 72 percent of homebuyers who purchased in 2021 or 2022 have regrets over their home purchase. The most common factors that contributed to their remorse were spending too much money and rushing into buying.

And there are some other important considerations in addition to a home’s square footage and number of bathrooms. Clever’s survey also found that almost half of homebuyers – 43 percent – made financial concessions like waiving a home inspection amid fierce competition for homes, according to CNBC. And skipping that home inspection can be costly. A survey from insurance firm Hippo found that most

homeowners – 77 percent –had to pay for an unexpected repair within the first year of owning a house. Two-thirds of respondents said those fixes cost more than $1,000, said the CNBC report.

“After my retirement from the fire department, I wanted to go back to work as a smallbusiness owner and Pillar To Post Home Inspectors provides the perfect opportunity to put my experience in construction and skill set for recognizing unsafe issues in building construction. Plus, the Arizona home inspection market was very attractive for me to start my business.”

ABOUT PILLAR TO POST HOME INSPECTORS®

Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are nearly 558 franchises located in 49 states and nine Canadian provinces. Longterm plans include adding 500 to 600 new franchisees over the next five years. For further information, please visit www. pillartopost.com or for info about a franchise go to www. pillartopostfranchise.com

ABOUT THE AUTHOR

Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

SMARTHOMZ

The Premier Provider of Residential and Commercial Technology Solutions

Home technology is one of the fastest growing home service industries. To date, there is a lack of reputable companies providing solutions for homeowners, making Smart Homz one of the first to market. The US smart home device market is estimated to grow from 69.91 million in 2023 to 93.59 by 2027, increasing by 74.69%. This offers a tremendous opportunity to those looking to enter the market.

Smart Homz is the premier provider of residential and commercial technology solutions. Founded in 2017 by Dave LaMere, the goal was to help educate consumers on the latest products available, and outfit their homes and businesses with audio/ video, surveillance, network, access control and full home automation. This type of home tech, which was once regarded as elite, has since evolved into a necessity for every home and business. There is high consumer demand as people are working remote, moving to a more hybrid work lifestyle and demanding more from their homes. All of which has tremendously impacted the industry that continues to grow.

Smart Homz provides consumers with a holistic solution for their home and business, providing them with everything automated with the touch of a button. LaMere, makes the comparison of residential home automation to technology that has been found in commercial spaces for decades. Things that have been found in a commercial space often become mainstream in residential over time. For example if you walked into a public restroom and the lights turned on automatically and it was a no touch faucet, you wouldn’t be at all surprised, yet that is still uncommon in residential spaces. Smart lighting utilizes occupancy/vacancy sensors which turn lights when the room is occupied and turns

them off when you leave to conserve energy. You can always override this by utilizing the switch, but most customers find they don’t need to until the “goodnight” scene is engaged. Installing a Control4 system tied to a “ scene” in your home will close the garage, arm a security system, lock doors, turn off music and tv’s, put lighting into night mode and adjust thermostats, without having to do each one manually. Thus, providing consumers with convenience and peace of mind while being energy conscious and secure.

A common misconception is that everything is going wireless when it’s quite the opposite. Traditionally, low voltage was something that an electrician would cover, but due to new and evolving technology demands, it has now become a more integral part of the building process. Wiring has gone from basic tv coaxial cable, to wiring for multi-zone music systems,

surveillance robust WiFi networks, Cat6 for smart TVs to avoid WiFi streaming, home offices, home theaters, panelized lighting, motorized blinds, integrating pool equipment, irrigation, landscape lighting, etc. Working with builders and educating them on what can be readily available to a new home owner has helped set Smart Homz apart from their competition.

LaMere, having spent 15 years in corporate helping fortune 500 companies grow, decided to go out on his own and start his entrepreneurial venture. Without prior experience in the industry, he proved that someone can transition from corporate into the home tech industry. He learned the ins and outs of the industry

and was soon able to train a team of installers. Since then, he has grown Smart Homz throughout New Jersey into Pennsylvania and New York. Training programs and processes have been put into place setting up a franchisee for success, helping those in a similar situation quickly become familiar with the industry. Smart Homz is now aligned with some of the top manufacturers and builders in the country; relationships that will be introduced to those looking to start in certain markets. As a franchisee one advantage would be the ability to scale. When starting out, there is little overhead to start. As your territory grows, you may want to expand into brick and mortar, but starting out, this business is not built around a retail location or

exuberant out of pocket expenses. LaMere started the business working out of an SUV and a rented storage unit and each year expanded as needed to meet growth demands.

Another vehicle for growth, says LaMere, is the conversion model. LaMere believes there is opportunity to convert existing integrators who lack structure and support to become franchisees. Giving current installers access to the tools to expand along with training and support provides them with a wealth of knowledge to succeed.

FOR MORE INFORMATION about franchising opportunities contact 1.888.573.HOMZ or go to smarthomz.com/franchise to fill out an information request.

PPROFESSIONAL ROFESSIONAL

EXERCISE EQUIPMENT EXERCISE EQUIPMENT REPAIR

SERVICES REPAIR SERVICES

ServiceRX repairs all types of fitness equipment

Stewardship

Our experience, knowledge, and dedication to excellent customer service guides us to always strive to provide better care and resources for the health and wellness industry

Teamwork and Collaboration

Education Driven

Growth Focused

www.gosrx.com

franchise@gosrx.com

PRESERVAN: Pioneering Affordable and Sustainable Wood Rot Repair

wood on everyday homes. As the founder tested this approach, it became apparent that he was onto something remarkable. Over time, a process was created and became the cornerstone of the wood rot repair services.

In 2016, a small but innovative service was born in the heart of Mesta Park, a historic neighborhood nestled in the vibrant city of Oklahoma City. Ty McBride, a resident of the neighborhood, embarked on a journey that would revolutionize the way homeowners address wood rot and deterioration. This endeavor, known as Preservan, has not only served the local community but has also changed the way homeowners approach renovations.

Preservan's story began with a simple idea: the use of epoxy technology to repair rotting

From the very beginning, Preservan's mission was clear: to save the future by preserving the past. The service quickly gained popularity in Oklahoma City, offering an innovative solution to an age-old problem. With over 50 years of independent research backing the approach, Preservan became a trusted name in wood rot repair. They even had the privilege of being featured on HGTV, highlighting their dedication to restoring historic properties.

In a country where Americans spend a staggering $9 billion annually on replacing windows, doors, and siding, a significant portion of this expenditure is attributed to wood rot and termite damage. This issue is not unique to a single neighborhood or city; it plagues communities across the United States. According to the American Wood Protection Association (AWPA), almost 50 percent of the U.S. faces high to severe wood deterioration.

Traditionally, wood deterioration has been addressed through replacement, a process that often leads to dissatisfaction among homeowners. Replacement contractors, as consumer reports suggest, rank among the top three industry complaints,

joining the ranks of used car dealers and cell phone companies. These projects are notorious for their aggressive sales tactics, high costs, and disruptive remodel schedules. Furthermore, most replacement projects offer little to no return on investment, leaving homeowners financially burdened.

Preservan recognized the need for an alternative renovation approach that wouldn't drain homeowners' bank accounts or disrupt their lives. They understand that homeowners are not merely customers but neighbors deserving of an affordable, convenient, and sustainable repair solution. This neighborly approach has earned them rave reviews online and strong local support.

Preservan sets itself apart from the competition with

its innovative wood rot repair services that employ advanced resin technology. This allows them to perform repairs at a fraction of the cost of replacement—often up to 90% less—and complete projects in as little as 24 hours.

Beyond affordability and convenience, Preservan is deeply committed to the environment. Preservan franchisees are required to become a member of 1% for the Planet, supporting sustainable nonprofits that align with their mission and values. They have also received a gold star from the Green Business Bureau.

While many envision wood rot repair as a dirty, daunting task in crawl spaces and basements, Preservan primarily focuses on repairing wood windows and doors. Neighbors typically reside in some of the most elegant

homes in their respective cities. These homes are often situated behind gates, near picturesque lakes, or on sprawling golf course properties.

Ty and his team have created an onboarding process that ensures franchisees are set up for success. It’s worth noting that franchise owners don’t need to have a background in construction to be successful. Ty has created a training program that covers everything from epoxy use, to marketing, to hiring technicians. The company motto bridges from neighbors to franchise owners providing an affordable, convenient, and sustainable business model.

“We are committed to doing work that matters while making time for the people that matter. That mindset is one we hope to pass along to each new franchise owner,” says Ty Mcbride, founder and CEO.

In a world where preserving the past for the sake of the future is of paramount importance, Preservan stands as a shining example of innovation, sustainability, and communityfocused business. By offering wood rot repair services, they are not only transforming homes but also contributing to the preservation of our planet and its history, one neighborhood at a time.

You have many options in senior care but only one is Options for Senior America

 Largest exclusive and protected territories with a guaranteed number of seniors: 30,000 to 35,000

 Low Franchise Fee of $47,500

 Low start-up cost $86k - $110k (includes franchise fee of $47.5k)

 Royalty fee: one of the lowest in the industry: 4.75%

 Royalty fee based on cash received not invoices billed

 Multiple revenue streams

 First 2 months: Options gives your prospect $3,000 in cash

 Proven track record since 1989: one of the most established senior care brands in the country

 Award winning brand, 8 years in a row (2016-2023), placing it at the top 2% in North America (U.S. and Canada)

 Item 19: average profit per unit in 2022: $239,000 (top 2-3% earners in the US)

No Better Time to Be a Paul Davis Restoration Franchisee Than October-Fire Prevention Month

by Rhonda Sanderson, CEO, Sanderson & Associates

serving people in their time of need” – to become ‘difference makers™,’ was put to the task when the 37-member team at Paul Davis of Louisville jumped into action.

being treated; but it made him focus on the human side of such a disaster.

When Charlie Horn, president of Paul Davis of Louisville, and his family experienced a kitchen fire in January of 2022, Charlie, an experienced restoration expert, didn’t panic. “It was one of those fires that we all have seen hundreds of times in our careers,” Charlie said. “It started on the stove and quickly escalated to the entire kitchen with smoke throughout.”

That’s when Charlie couldn’t have been more grateful to be part of the Paul Davis Restoration franchise system. The company’s mission to “deliver an experience of extraordinary care while

“Our entire team reached out to us, wanting to help us, just like they do every day. But now it was one of our own. We would all do it for any of our team members, but now I was on the receiving end,” Charlie said. “They all stepped up and made a difference in my life using extreme care and a ‘serve others first’ attitude that helped us get back to normal.”

It was while paramedics were attending to Charlie Horn’s burned hand, which eventually needed skin grafts, that Charlie began to think, “is this how our clients feel when we are going through all of their damage?”” The event was very traumatic for Charlie whose blood pressure shot up high while

“I knew exactly what came next,” said Charlie, “the insurance side and then the repairs. This is what we dealt with as professionals. But this experience became the impetus for me to hire a new special employee. One who stays with the client/victim of the disaster until they are through the main ordeal. So ironically, my trauma helped improve our team from thereon.”

Charlie’s Dad, Bill Horn, bought the franchised location in 1980 and built it to a tremendous reputation in the whole area. Charlie joined Paul Davis in 2002 and started working in the mitigation department and eventually worked in every division before taking over as president in 2016. Paul Davis continues to thrive.

NATIONAL FIRE PREVENTION WEEK IS OCT. 8-14TH THIS YEAR AND THE THEME IS “COOKING SAFETY STARTS WITH YOU!”

Charlie Horn is President of Paul Davis of Louisville

“My dad’s legacy is complex and very simple at the same time, and it goes along with one of our promises: serve,” said Charlie, who expects the business to grow eight to 10 percent each year. “Our parent company, FirstService Brands’ Mission Statement is ‘First Serve Others.’ That’s what my dad taught me and that’s what Paul Davis of Louisville stands for.” National Fire Prevention

Week is Oct. 8-14th this year and the theme is “Cooking Safety Starts With You!”

“I can relate to that!” said Charlie Horn, whose team, along with the other 300 plus Paul Davis locations across the United States and Canada have restored residential and commercial properties damaged by fire, water, mold, storms, and disasters. Paul Davis is a one-stop shop for disaster damage and

ABOUT THE AUTHOR

restoration. The professionals at Paul Davis are certified in emergency restoration, reconstruction, and remodeling. For more information, visit the company website at www. pauldavis.com. For more information about a franchise go to www.pauldavisbusiness.com

Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

New Creations Mobile Restorations

Rapidlyexpandingsurface repairfranchiseopportunities

WHATISNEWCREATIONS?

NewCreationsisanaward-winningsurfacerepaircompanywithover60 locationsacrossNorthAmerica.Weprovideprofessionalrestorationto wood,tile,countertops,bathtubs,stone,linoleumandmuchmore.Our innovativeservicesenableustosavetime,moneyandpreventwaste.

WHYCHOOSENEWCREATIONS?

AtNewCreations,yoursuccessisourmission-weprovide on-goingtrainingwithdedicatedsupportstafftoensure youhavealltheresourcesyouneedtomakeyourventure successful.SolvinganobviousproblemforourB2Bclients, ourindustryisrecession-resistant,stable,andunique. Our highly-profitablefranchiseesbenefitfromaccesstoour proprietaryandindustryleadingsystems,products,and servicesdevelopedspecificallyforsurfacerepairsolutions.

WithNewCreations'proventrackrecordofsuccessand resourcesatyourdisposal,it'sneverbeeneasierormore profitabletobecomeapartofthisgrowingbusiness.Join ustodayandstartbuildingasecurefutureforyourself!

QUICKMOUNT TV FRANCHISE: Your Gateway to a Thriving Business

In today's fast-paced world, television and entertainment have become an integral part of our lives. The demand for high-quality TV installations and home theater systems is steadily on the rise. QuickMountTV, a dynamic and innovative franchise opportunity, has emerged as a leading player in this industry, offering entrepreneurs a chance to tap into the lucrative world of home entertainment. In this article, we will explore what

the QuickMountTV franchise is all about, its benefits, and why it's an excellent choice for aspiring business owners.

UNDERSTANDING QUICKMOUNTTV

QuickMountTV is a franchise that specializes in professional TV mounting, home theater installation, and audiovisual solutions. With a mission to provide exceptional service and elevate the home entertainment experience for customers, QuickMountTV has

quickly gained recognition for its commitment to quality and customer satisfaction.

THE BENEFITS OF QUICKMOUNTTV FRANCHISE

1. Proven Business Model: QuickMountTV has developed a tried-and-true business model that has been refined over the years. As a franchisee, you'll benefit from their extensive experience and industry knowledge, setting you up for success from day one.

2. Comprehensive Training: No prior experience in the home entertainment industry? No problem. QuickMountTV offers comprehensive training programs that cover everything from technical skills to business management. You'll become proficient in TV mounting, audiovisual equipment installation, and customer service, ensuring you're well-prepared to meet your customers' needs.

3. Ongoing Support: QuickMountTV understands that the success of its franchisees is crucial. That's why they provide ongoing support in the form of marketing assistance, operational guidance, and access to a network of experienced professionals. You won't be

navigating the challenges of entrepreneurship alone.

4. High Demand Market: The demand for TV mounting and home theater installation services continues to grow as people invest in enhancing their entertainment spaces. QuickMountTV franchisees are well-positioned to capitalize on this trend, offering a service that is in constant demand.

5. Marketing and Brand Recognition: QuickMountTV is investing in building a strong brand presence. As a franchisee, you'll benefit from their marketing efforts, including national advertising campaigns and a recognizable logo, helping you attract customers and build trust.

6. Exclusive Territories: When you join QuickMountTV, you'll be granted an exclusive territory, minimizing competition and maximizing your potential customer base. This ensures that you have a unique advantage in your market.

7. Environmentally Conscious: QuickMountTV is committed to sustainability. They use eco-friendly materials and strive to reduce waste, making it an attractive choice for franchisees who value environmental responsibility.

WHY QUICKMOUNTTV STANDS OUT

1. Customer-Centric Approach: QuickMountTV places

a strong emphasis on customer satisfaction. Their commitment to delivering top-notch service ensures that customers keep coming back and referring others.

2. Innovation and Technology: The home entertainment industry is constantly evolving, and QuickMountTV stays ahead of the curve by embracing cutting-edge technologies and techniques, allowing franchisees to offer the latest and greatest to their customers.

The QuickMountTV franchise offers a compelling opportunity for aspiring entrepreneurs to enter the thriving home entertainment industry. With a proven business model, comprehensive training, ongoing support, and a commitment to customer satisfaction, QuickMountTV is well-positioned for growth and success. If you're looking to embark on a rewarding journey in the world of home entertainment, consider becoming a QuickMountTV franchisee and help customers turn their living spaces into immersive entertainment hubs.

My Community Franchise is bringing a new kind of business to the American public. We go above and beyond for our customers by bringing perfected and professional tax and multi-services to their communities. We aren’t just another print services place or tax prep group. We climb the extra mile by being a one-stop-shop for various services, including tax preparation, car insurance, defensive driving, and so much more. We at My Community Franchise are here to provide entrepreneurs looking for a business opportunity the chance to get in on the ground floor of an exciting, easy-to-operate concept.

>>> We are a company with a great track record of growth, exceptional experience in the industry, and proprietary operational advantages for an owner-operator. My Community Franchise is ready to share its proven operational practices and dialedin services with the rest of the States. Our brand has been built on a firm foundation and is now seeking qualified candidates for an enticing franchise offering!

My Community Franchise offers an extensive array of services that build a fast and favored reputation within any city. We are the all-stars within our current five locations in Texas and are confident that our services will be well-received no matter where we are. We are proud to offer the following services:

The My Community Franchise brand is beckoning entrepreneurial hopefuls who want a business with reasonable overhead, affordable start-up costs, impressive ROI, and sprawling market applicability.

Franchise Owner Improves Operational Efficiency by Using Contractors to Make Home Repairs

leads to work getting done in a timely and cost-efficient manner. It allows him to focus on his strength of working with sellers and buyers and running his business. He lets the contractors do what they do best with handling the renovations and improvements.

a modern way.

HomeVestors of America is the nation’s largest professional house buying franchise, which specializes in buying, rehabbing, selling, and holding residential properties. Some franchisees hire contractors to handle the repair work on a home, which can often be extensive. It is a relationship that can increase in efficiency, productivity and growth of the business.

Steve Stimson has been a franchise owner with HomeVestors in the DallasFort Worth area for the past eight years. He has always worked with contractors to handle the necessary repairs and upgrades on a house. He has found this approach

“I generally know what needs to be done but I don’t need to know how to do it,” said Stimson. “If there is a plumbing issue under the foundation, I know they are working on that, but I don’t need to know how to do it myself. I rely on the contractors to know the ins and outs the work.”

Every project starts with the exit strategy to determine the best resale outcome for the property. The decision on the work the contracting team must do is based on factors such as the location of the property, the time of year, the purchase price, and comparable houses in the neighborhood. For one property, it may be a purely cosmetic rehab where the contractor will manage the replacement of outdated cabinets and flooring, paint, and re-present the property in

Stimson oversees other projects that are more focused on a major structural fix such as the foundation or roof – something the current property owner was not able to do themselves. Some properties are gutted and sold “as is” to buyers who are capable of doing the work themselves.

Stimson evaluates each property and has a general timeframe of four to six weeks to complete all work. This amount of repairs needed on the house determines how much the contractor will be

involved. Stimson has used MC Renovations as the general contractor for several years for most of the interior renovation work such as cabinets, sinks, bathroom, and flooring. He also has separate contractors who handle exterior work or HVAC repairs.

Once the services are determined, the contractor plans the project within the timeline and budget that has been allocated for the improvements. The contractor handles all the scheduling, so Stimson doesn’t need to hire and coordinate schedules for 8-10 different people to handle work on certain parts of a house. This frees time for him to focus on building relationships with homeowners.

“The thing I’m best at is getting into the living rooms and speaking with sellers and trying to figure out if we can help them in some way,” said

Stimson. “People come to us for a variety of different reasons to sell their house – financial difficulty, a death in the family or job relocation. Whether we buy the house or not, I want to craft a solution to their particular situation.”

Stimson prefers to work on a lower property volume than other HomeVestors franchise owners because of the flexibility that comes with not having to manage additional staff. While the volume may be lower, so are the expenses, so the profit margins are exactly what he wants in the business. Other HomeVestors’ franchisees have a staff of

workers who handle the repairs on a house. Ultimately, it comes down to which way is best for a particular owner to operate their business.

For business owners who are considering using contractors to handle work on a home, Stimson has some advice. He has learned the best ways to find a good contractor comes through referrals – people who have worked with them and give good insight into their work. He also recommends visiting job sites and seeing their work, and additional traits such as their professionalism and work ethic.

Stimson has found a reliable contractor in MC Renovations, and this relationship allows him to best operate his business of rehabbing houses.

“I know what it takes to make a house look good and the guys that I’ve hired know how to do it.”

MORE ABOUT HOMEVESTORS

Known as the "We Buy Ugly Houses" company, HomeVestors the nation’s largest professional house buying franchise. It specializes in building businesses based on buying, rehabbing, selling, and holding residential properties.

Brand Benefits

Brand Benefits

• Liquid Capital: $40,000

• Credit Score: 675

• Total Investment: $153,410 – $201,035

Our

• No Previous Mosquito or Tick Control Experience Required

• Have Excellent Management Skills

• Possess A Strong Work Ethic

• Are Clear, Effective Communicators

Power

• Manage Customers with a Customizable CRM

• Comprehensive Initial & Ongoing Training

• Expansive Pest Control Options

• Can Confidently Manage Projects

• Can Be Semi-Absentee

Minimal Risks

• Sustainable In-Demand Service

• Recession Resistant

• Low Consumer Price Point – Accessible Service

• Large Protected Territories

SUPPORT

The #1 Driving Force for All Dry Services

f you are considering investing in any restoration franchise, one of the key factors to prioritize is top-notch franchisee support. Choosing a franchise that places a strong emphasis on providing exceptional support can benefit your business in many ways. Building a solid reputation, and a loyal customer base that

not only returns for any future needs but also recommends your services to others. The level of care and attention to detail not only sets your franchise apart from competitors but also fosters long-term relationships with customers.

Support is the #1 driving force for All Dry Services.

Investing in a franchise that boasts an outstanding support team ensures that you have

access to expert guidance and assistance throughout your entrepreneurial journey. Whether it is training, operational advice, or marketing strategies, All Dry’s support team can provide you with the necessary tools and knowledge to navigate any challenges of running a home services franchise successfully. We ensure you are equipped with the resources and assistance needed to thrive in the industry and maximize your potential for long-term success.

Let’s hear from a few franchisees!

My team and I launched our All Dry franchise earlier this year and it has been an incredibly rewarding experience. The unwavering support from the corporate team, coupled with the round-the-clock assistance from Gena, Cam, Cecelie AKA Cookie, Devan, and others, has been instrumental in this journey and our early success. Their dedication and commitment have not only made this venture prosperous but also created an unforgettable experience. The work is hard, but it is financially rewarding!"

The All Dry Services team has been a pleasure to work with. Their extraordinary industry expertise, combined with their passion for teaching, has been a huge asset to us as we launched our business. They made us a part of the team and were keen to answer our questions and resolve any issues as they arose. I congratulate Matt and his leaders for building such a strong and supportive organization."

While navigating through the avenues of franchise opportunities, we stopped dead in our tracks once we came across All Dry. It did not only come down to the fact that the industry was a perfect fit for our area, but the culture and sense of community amongst the corporate staff and other franchisees truly sealed the deal for us. Now that we are part of the All Dry family, we have received exceptional support throughout the onboarding process, training in Jupiter for our marketer and technicians, and ongoing coaching to achieve our goals. We could not be happier joining All Dry!"

Eric Coughlin, All Dry Franchisee in Lake County

Temple Varno, All Dry Franchisee in Outer Banks, NC

Ernest Cloutier, All Dry Franchisee in Rhode Island and Connecticut

Why Isn’t My Direct Mail Working?

by Alex Miller

Knowing your target market and having knowledge about your goals, messaging and what your recipient will experience can help connect you with the right people at the right time. Here are 5 reasons why your direct mail might not be getting you the results you need…. Yet.

YOUR DATABASE NEEDS UPDATING

Incorporating database reviews to your quarterly routine quickly addresses any records that may be inaccurate or incomplete. Take any recipients who have asked to be removed off of your list. With any mailing you do, it’s also important to run your list through the NCOA (National Change Of Address) to ensure that all the mail you’re sending is reaching the right recipients. Once you’ve done those things, your list will be up to date and accurate.

YOUR MESSAGE ISN’T FOCUSED

Your messaging and CTAs (Call To Action) are the leading factor to getting you conversions. In the world of scrolling, people spend less time reading and more time

moving on. The best way for your message to resonate is if it’s short, sweet and to the point. Having a one liner with a clear CTA and a way to learn more is more effective than filling your piece up with fluffy text. Include images that spark emotion and speak to your message. Don’t overwhelm your reader with too many nitty-gritty details. The more focused and direct you can be with your message the better.

YOU NEED A CUSTOMER JOURNEY

Your recipient shouldn’t have to ask questions about what to expect from giving you their information. Take yourself through the customer's journey… How does your message make them feel? What action are you asking

them to take? What are they receiving after they take that action? The journey you bring them on should be smooth and seamless.

For example, someone scans a QR code on your mail piece that brings them a certain URL where they can book an appointment or purchase a product. Then, a confirmation email, or a personal reach out from your business reassures the customer that they are being taken care of.

YOUR LIST ISN’T FOCUSED

With an acquisition mailing, the quality of the prospects in your list is more effective than the quantity. Narrowing down your list to a specific group of

THE BEST WAY FOR YOUR MESSAGE TO RESONATE IS IF IT’S SHORT, SWEET AND TO THE POINT. HAVING A ONE LINER WITH A CLEAR CTA AND A WAY TO LEARN MORE IS MORE EFFECTIVE THAN FILLING YOUR PIECE UP WITH FLUFFY TEXT.

people to target can help you deliver a smarter prospecting campaign, with content that resonates and speaks to them on a higher level. Once your list is precise, you can build more strategic campaigns and reach prospects with content that is meaningful to them.

YOU AREN’T TRACKING RESPONSE

Once you’ve finished a campaign, the results can provide insight on how to

approach your next mailing. Did your campaign work–why or why not? Who responded and who did not? With direct mail, response rates may have a delay due to the time it takes for mail to reach a mailbox, and for the person to take action.

Here are a few ways you can track your campaign results:

• Tracking QR code scans

• Call tracking phone lines

• Offer codes will let you manually monitor results.

Tracking response is essential and enables you to make smart decisions on how to improve your strategy.

At The Mailworks, we’re not here to help you check a marketing box. We’re here to collaborate and help you create campaigns that drive results for you and your business. Try these tactics to get your campaigns to push the envelope. Reach out to us today at themailworks.com

For over 15-years, we have shined bright in the auto detailing community by providing value-driven, comprehensive auto appearance services, small batch premium car care products, and developing engaging and educational training solutions for professionals and detailing enthusiasts alike. If the automotive lifestyle gets your “motor-revving”, join the Drive Auto Appearance team in the fast-growing Automotive Appearance industry!

Transforming Surfaces, Changing Lives: The Spray-Net Revolution

IFPG, welcome to Spray-Net! Not just a paint job, but a revolution! Spray-Net offers three innovative lines of business: exterior, interior, and roof services, each promising a 15-year, no-peel guarantee and aesthetic transformation. What makes this so special? Beyond being three franchises in one, franchisees get the support of a massive HQs staff, a $1.5M proprietary software system and a history of very satisfied owners!

3 Lines of Business

Discover Spray-Net's exceptional exterior services. This industryleading approach transforms bricks, doors, gutters, stucco, window frames and sidings with a superior coat that doesn't peel for 15 years. Reinvent the curb appeal of any property with this innovative service.

Breathe new life into those old cabinets. Spray-Net's specialized interior services take worn-out cabinets and transform them into stunning pieces of art, adding a touch of modern elegance while extending their shelf life by almost two decades.

Extend the life of roofs by 15 years or more with Spray-Net's unique re-granulation service. This advanced technique revitalizes aging rooftops, enhancing their durability and look while ensuring longer-lasting protection against the elements.

Scan to send in your leads and territory checks for Spray-Net

Franchisee Fortification: Support that Elevates Success

Our franchisees are the heartbeat of our operations, and their success is our primary goal. We support our franchisees with robust training at our HQs and in their territory, a no-cost national call center, an extensive online learning library, and dedicated business coaches. We do so much more than sell franchises; we foster success stories to ensure your candidates will call and thank you for introducing them to Spray-Net 10 years from now.

Spray-Network: Franchisees Comprehensive Business Companion

Spray-Network, our proprietary software, is a testament to our commitment to innovation. This comprehensive platform covers every aspect of business operations, from hiring and payroll to marketing and scheduling to KPI and marketing dashboards, making business management seamless and efficient.

New Partnership

Spray-Net is piloting a partnership with Lowe’s that will provide candidates with a new MASSIVE source of customers!

The beauty of Spray-Net is that it’s a tangible product that consumers can experience. Having a real and tangible product is exciting to me as I spent the latter part of my career positioning insurance products (basically a promise on paper to pay in the future). I love the idea that I’m able to continue doing what I enjoyed most about my corporate job. I spent nearly 20 years in the cooperative/credit union industry where the mission is people helping people. That’s what got me jazzed for 20 years. Now I get to do the same thing with Spray-Net: help people fall in love with their homes again.”

- Dale, Spray-Net

Franchise Owner of Wisconsin

A Fresh Perspective in Mosquito Prevention

G e t i n t h e D o m e o n t h e G r o u n d F l o o r .

S e c u r e Y o u r P r e f e r r e d T e r r i t o r y T O D A Y .

I n n o v a t i v e B r a n d i n g

U n i q u e M a r k e t P o s i t i o n

E a s y t o R a m p

M i n i m a l O v e r h e a d

C o m m e r c i a l a n d R e s i d e n t i a l C u s t o m e r s

C o - B r a n d w i t h E x i s t i n g S e r v i c e B u s i n e s s e s

D o n ' t M i s s T h i s O p p o r t u n i t y t o b e t h e

F i r s t M o z z i e D o m e i n Y o u r L o c a l M a r k e t .

T a l k t o a M o z z i e D o m e

F r a n c h i s e E x p e r t t o G e t

S t a r t e d N O W !

CERTAPRO PAINTERS®

Elevating Your Franchise Through the Power of Corporate Culture

by Adam Biedenbender, Vice President of Franchise Business Development, CertaPro Painters ®

In the service-based franchise industry, where businesses cater to a diverse array of customer needs, corporate culture paints the pathway to success. It’s more than just another corporate term; it guides decision-making, communication, and the overall work atmosphere, acting as the invisible force that determines a franchise's reputation.

THE SIGNIFICANCE OF CORPORATE CULTURE IN SERVICE-BASED FRANCHISES

Why does corporate culture matter so much in the service industry? For one, it ensures consistency. When each customer interaction aligns with the brand's values and standards, trust, loyalty, and lasting customer relationships are often the result. A positive corporate culture leads to higher job satisfaction among employees and franchisees, and, in turn, individuals with higher job satisfaction are more likely to provide better service.

However, the success of

service franchises is just as dependent on job quality as it is on the ‘human element.’ Consumers expect top-notch service and a positive face-toface experience—corporate culture heavily influences how employees and franchisees interact with customers, handle challenges, and represent the brand.

Collaboration and teamwork are two more facets of corporate culture that are essential for service franchises to complete projects efficiently. We know that some of the best ideas often emerge through collaboration, and

we actively encourage our franchisees to share insights and innovations freely. Not to mention, the service industry's ever-changing nature demands adaptability. A healthy corporate culture fosters innovation and flexibility, helping franchises remain competitive against changing consumer needs and preferences.

HOW CERTAPRO PAINTERS® NURTURES A CULTURE OF EXCELLENCE

At CertaPro Painters,® our corporate culture is the foundation of our brand's

success story. We take immense pride in our core values, which form the very essence of our brand: delivering on what we promise, taking pride in what we do, respecting every individual we work with, fostering continuous improvement, and embracing the boundless possibilities of our brand.

What sets CertaPro apart in the service industry is our commitment to constant improvement. We deeply care about our franchisees and strive to cultivate an environment where their creativity and collaboration aren’t just accepted, but celebrated. Our support system is not just about providing tools and resources; it's about nurturing a sense of belonging within a community of like-minded individuals.

Moreover, CertaPro's dedication to diversity and inclusion sets us apart from our competitors. Embracing diversity in our workforce and fostering an inclusive environment, CertaPro values each team member's unique perspective, fostering creativity, collaboration, and a sense of belonging.

Through an extensive and robust support system, CertaPro Painters® ensures that our franchisees have access to the necessary tools, resources, and expert guidance to thrive as franchise owners. In addition to our regular

training initiatives, each CertaPro franchisee benefits from one-on-one coaching and dedicated support. With a corporate staff of 80 members serving 370 franchisees, the ratio of support staff to franchisees stands at nearly five to one. Compared to the standard ratio for corporate support of 12 franchisees to one corporate member, CertaPro’s franchisee support system is hard to match.

CULTIVATING SUCCESS THROUGH CORPORATE CULTURE

At CertaPro Painters,® we've placed franchisee satisfaction and empowerment top of

mind, and in doing so, have established ourselves as a dynamic leader in the painting industry.

As we continue our strategic franchise development initiative, we are committed to partnering with individuals who uphold our core values.

As you explore the world of service-based franchises, consider the significance of corporate culture, and remember that CertaPro Painters is a canvas where your client’s entrepreneurial dreams can flourish, guided by the brushstrokes of a values-driven corporate culture.

Own a painting business without ever picking up a paint brush! CertaPro is about leading a team!

ABOUT THE AUTHOR Adam Biedenbender, Vice President of Franchise Business Development at CertaPro Painters®

Don’t Overlook a Mold Removal Business

What an amazing opportunity that is!

We remediate & mitigate. We don’t repair, maintain or replace. We educate our customers about what plagues their homes and we train our franchise owners to do so with the same confidence and compassion.

REAL BENEFITS FOR OUR FRANCHISE OWNERS

When I saw no negative reviews, I thought they were faked. No company can be that good. They are the exception to the rule. 5 stars are not enough to rate the professionalism, honesty, helpfulness and knowledge. It’s an industry where the homeowner really doesn’t know much and it easy for the company to scare you into spend more than you need...NOT Mold Medics. I highly recommened them to the degree that you’d be foolish to use anyone else.

Nev Harris

GRAB AND GO VENDING Business Opportunity

Are you looking for a business opportunity that offers low initial costs, high returns, and a chance to give back to the community? Look no further than Grab And Go, a vending machine business that's revolutionizing the industry. With a partnership with Seaga Manufacturing, the world's largest vending machine manufacturer, Grab And Go offers innovative programs, healthy options, and a unique charitable twist that sets it apart from the rest. With no franchise fees or royalties, this low cost / hi return / absentee business is set to revolutionize the world of vending. In addition, Grab And Go has a full team that is dedicated to helping Grab And Go owners find locations and schedule appointments to place their vending machines in high traffic areas and offices.

THE VAST VENDING MACHINE MARKET IN THE USA

Before we delve into the details of Grab And Go, let's explore the immense potential of the vending machine market in the USA. According to recent industry reports, the

vending machine market is valued at over $56 billion, and it continues to grow steadily at a rate of approximately 10% annually. This growth is driven by the increasing demand for convenient, onthe-go snacks, beverages, and healthier options. It's a thriving industry with plenty of room for new players like Grab And Go.

PARTNERING WITH SEAGA MANUFACTURING

One of the key advantages of Grab And Go is its partnership with Seaga Manufacturing, a global leader in vending machine technology. Seaga is renowned for its cuttingedge designs and innovative features, ensuring that Grab And Go vending machines are not only reliable but also enticing to customers. These machines have a 1 year bumper to bumper warranty and are outfitted with credit card and

contactless payment options so the money goes right to the owners bank account. The days of lugging around change and cash is over and so is the risk of theft and loss of profits!

INNOVATIVE PRODUCT OFFERINGS

Grab And Go doesn't stop at just traditional snacks and soft drinks. They also focus on offering healthier alternatives, recognizing the growing demand for nutritious options. This approach ensures that your vending machines cater to a wide range of customer preferences, boosting sales and customer satisfaction. With full stocking research for every market, Grab And Go will tell you exactly what to put into your vending machines to maximize your profit.

LOCAL COMMUNITY INVOLVEMENT

What truly sets Grab And Go apart is its commitment to the community. They have established programs that allow vending machine owners to partner with local veterans' groups, first responders such as police and fire departments, and local charities. A portion of the proceeds from these vending machines can be donated to charitable causes, making it a business venture with a heart.

Additionally, these vending machines can be wrapped with the logos of local charities. Remarkably, studies have shown that these wrapped machines generate 19% higher returns than unwrapped ones. Not only do you boost your revenue, but you also contribute to a worthy cause in your community.

FINANCIAL INCENTIVES AND TAX BENEFITS

Grab And Go understands that financial considerations play a crucial role in starting a business. They offer financing options to help you get started with your vending machine business. Moreover, significant tax breaks through Section 179 and Bonus Depreciation make this business opportunity even more appealing. These tax benefits can substantially reduce your initial investment costs and improve your overall profitability.

AN ABSENTEE BUSINESS WITH 24/7 EARNINGS

Perhaps one of the most enticing aspects of Grab And Go is the opportunity to have an absentee business. Once your vending machines are up and running, they work 24/7, generating income even while you sleep. This means you can continue your fulltime job or explore other entrepreneurial ventures while enjoying the highmargin returns from your vending business.

Grab And Go offers a unique and promising vending machine business opportunity in the USA. With a strong partnership with Seaga Manufacturing, a focus on innovative products, community involvement, and financial incentives, it's an ideal choice for those seeking lowcost, high-return ventures in a thriving market. Don't miss out on the chance to join the vending revolution and make a meaningful impact on your community's well-being and your financial future.

For more information, go to www.GrabAndGoVending.com

Dave Sullivan

954-815-6992

Dave@GrabAndGoVending.com

Steve Rotay

717-278-2063

Steve@GrabAndGoVending.com

PERHAPS ONE OF THE MOST ENTICING ASPECTS OF GRAB AND GO IS THE OPPORTUNITY TO HAVE AN ABSENTEE BUSINESS.

CORPORATE CLEANING: A Specialized Commerical Cleaning Service Company

As part of the $90 billion Janitorial Services industry, commercial cleaning companies are trained to provide specialized cleaning services for businesses and public places. It’s an essential service, now more than ever. Whether it’s a hospital, a school, an office or a church, clean, disinfected facilities are a necessity to help stop the spread of Coronavirus, as well as other contagions.

During the pandemic, Corporate Cleaning Group not only retained their existing clients, but also took on new clients. Even before the pandemic, they offered clients rigorous cleaning methodologies and tight quality control. For the past 30 years, their systematic approach to cleaning and high level of service has resulted in a winning formula that encourages customer retention and enables a profit

margin upwards of 60%.

Corporate Cleaning Group (CCG), originally One Source Cleaning, was established in 1993 by Len Yakuber. Len, and later his partner and now CEO Devin Dollar, brought a different type of energy and a forward-thinking vibe to the cleaning industry. Highly customer-driven, they weren’t afraid to think outside the box to provide customized solutions and a level of sophistication that customers

weren’t used to receiving from their cleaning provider. With so many years of experience, CCG has developed a proven process for delivering exactly the cleaning solutions clients need. Taking into consideration the client’s budget, flow of traffic, and unique janitorial needs, they are able to cross-reference the facility with similar facilities already in their system and, along with bid calculators and templates, create a thorough and effective cleaning plan for a customer.

In 2007, the company started franchising in their home state of Michigan. A measured growth rate has resulted in 30 open units across 11 states, with more in the pipeline. In 2023, Corporate Cleaning Group was included by FranServe on their Superhero Brand 500 list, which recognizes franchisors that are going above and beyond the norm and helping people change their lives through franchise ownership.

As industry innovators, CCG has a knack for understanding what their clients need and have developed a niche market strategy that focuses on four distinct B2B markets: Religious, Education, Healthcare, Corporate. They recently added services

designed for Auto Dealerships and Warehouse/Distribution centers. While many of their clients utilize their disinfecting cleaning procedures, they also offer services such as floor care and post-construction cleaning. This comprehensive service offering enables them to provide a client-focused yet scalable level of service to many different organizations in their communities.

For franchisees, CCG offers extensive industry experience and proven leadership, with a low investment, high return, residual income business model. Additionally, the company has a solid support structure to help franchisees thrive. This includes a client acquisitions team that

creates prospect lists, handles cold calls, and sets up client appointments, a structured roadmap to help franchisees with hiring and retention, and comprehensive technology to help owners streamline and manage their business.

Commercial cleaning not only provides a safer environment for employees, customers, and visitors, it can improve business efficiency, customer satisfaction, employee productivity, and a business’s reputation. CCG owners and their teams provide their clients with the additional benefit of peace of mind by taking ownership of their clients’ cleaning needs so they can focus on what they do best.

Clothes Bin® has developed a semi-absentee, proven process for the collection, management and distribution of clothes, shoes and textiles that is easy to manage.

Role of the Bin Boss

• Work with the Corporate Team to Solidify Bin Locations

• Manage Two Part-Time Employees

• Reduce Unnecessary Landfill Waste

• Utilizing our BLIP® Software Create Routes in Minutes

• Review the Performance of your Business

• Ongoing Bin Optimization While Scaling

The ‘Bin’efits

• Semi-Absentee

• National Buyer Program

• Low Employees / 2 Part-Time

• First and Only Textile Recycling Franchise

• Based on 30+ Years of Industry Experience

• Scalable Business

• Retain Your Job or Career

• Make a Green Difference in Your Community

• Recession Resistant

• Technology Resistant

• Low Investment

• Proprietary BLIP® Technology

• Flat Royalty

• No Marketing/Advertising Fees

• Zero Cost of Goods

• Essential Business

Meet

The technology that keeps your job simple

• Notifies you when Bins need servicing.

• Create the most efficient service routes.

• Get a visual of your territory.

• Analyze and optimize operations.

• Detailed analysis of each Bin location.

Total estimated investment range $117,270 - $149,295 (plus $12,000 - $37,000 in working capital)

*Please see Item 7 of the FDD for full details

CRUSHR Crushing Trash for Over Eight Years!

Americans produce a lot of trash. American companies produce even more trash. The problem? We’re running out of places to put the trash! With more than 60% of trash ending up in landfills, we know that we aren’t able to eliminate it but we certainly can slow down the rate that we’re filling those landfills!

Introducing mobile compaction… For the last eight years, Crushr has been doing its part by helping companies, municipalities, recycling

centers, and other sources of commercial waste reduce the number of times a hauler needs to take their open top dumpsters to the landfill - and save money in the process.

Crushr is a mobile commercial garbage compactor service that provides customers in numerous industries with an efficient and cost-effective way to manage their waste. Using Proprietary technology to compact trash that has been deposited in on-site open top containers, one

“crush” can increase a dumpster’s capacity by up to 80%. As a result, more waste can be added before the dumpster needs to be hauled to the landfill. Fewer hauls saves Crushr clients both money and downtime, and compacted waste takes up less space in the landfill.

Crushr’s business model, technology and compact truck size that can be operated without a CDL, is the brainchild of veteran franchise entrepreneur Scott Dennison. In 1991, Scott

invested in his first franchise as a Papa John’s owner, expanding to multiple units in the years that followed. Scott further expanded over the next 2 decades into 5 additional franchise concepts growing his portfolio to 300 locations before hitting on the idea for the patented Crushr mobile trash compactor.

In 2018, Crushr entered the franchise arena and has been going strong ever since. The company currently has 75 territories open across 34 states, with another 157 sold and in development. In 2022, Crushr was recognized as a “FRAN-TASTIC 500” brand by FranServe, further solidifying the Crushr business model as value-add for both clients and franchisees.

By their count, Crushr has compacted more than 2M tons of trash so far. A typical “crush” takes about 12 minutes and costs clients about onethird of what a haul would cost, making the economics of crushing appealing to an endless number of B2B clients including manufacturers, construction and renovation companies, distribution centers, recycling and junk haulers, municipalities, and others.

For franchisees, Crushr offers superior margins, strategic ramp-up (120 - 150 days), and low overhead thanks to minimal staffing, no inventory, and no brick and mortar location. Additionally, owners are introduced to the Crushr’s sales model

which introduces clients to the concept with a free demo, then seals the deal with flexible contract terms, service guarantees, and evident cost savings.

Armed with competitioncrushing equipment, technology, and leadership, Crushr franchisees are well positioned to earn their place in the 140 billion waste management industry. Saving clients money and helping to save the planet – it’s all in a day’s work for Crushr.

TWS: A Versatile Construction Containment Solution

Temporary Wall Systems was started in 2017 by Juli Lemire, who recognized the need for a better, more versatile, and more robust construction containment solution. Her

husband, Ryan, had worked as a union carpenter for over 20 years and was very familiar with the many frustrations that come from an active construction site, including the challenge of keeping

dust, debris, and noise out of the surrounding area – no small feat. Additionally, he had witnessed thousands of square feet of traditional stud and drywall being used for containment, only to

Julie and Ryan Lemire, Founders

be discarded after project completion.

Juli and Ryan knew there had to be a better way. Combining their knowledge and passion, they developed Temporary Wall Systems (TWS) as a service-oriented business model that delivers reusable modular wall systems to contractors and businesses. The wall panels they deploy provide a modern, attractive, clean, and quiet solution that prevents dust and even airborne particles from escaping the construction zone, and also dampens construction noise. The best part? The wall systems are rented by customers, with TWS providing turnkey service from sizing and set-up to tear-down and clean up. The result is a budget-friendly solution customized to each customer’s specific needs and rapidly executed by TWS.

The commercial property remodeling industry is a $35 billion market in the U.S. alone. Renovation and new construction is prevalent across numerous industries including healthcare, education, retail, offices, hospitality, restaurants, public spaces, and more. While no two construction sites are alike, one challenge they all have in common is keeping dust, debris, and noise from impacting the surrounding environment.

The typical solution is to erect temporary walls around the construction site as containment barriers. While there are a variety of materials that can be used for this

THE COMMERCIAL PROPERTY REMODELING INDUSTRY IS A $35 BILLION MARKET IN THE U.S. ALONE.

purpose, interlocking modular wall systems are one of the most versatile, durable, clean, and sustainable solutions. Also known as pressurized walls or flex walls, this type of construction barrier offers unprecedented adjustability, which allows the panels to be pressure fitted into construction spaces of all sizes. This versatility is ideal for all types of construction sites, but is particularly well suited to environments that require airtight, dust-free, and even sterile containment, such as hospitals, labs, and data centers. And because the components are reusable, it provides a more environmentally responsible solution than other containment materials that are typically discarded after one use.

After proving the TWS model in their local New England market, Juli and Ryan began awarding franchises in 2021. The results have been tremendous, with 19 locations already open and 21 locations in development.

Experienced franchise executive Patrick Kiessling recently joined the TWS team as President. Patrick has worked with more than 10 franchises in the construction, property management, and home services industries, including as brand president of B2B construction franchisor redbox+. The TWS leadership

team is also benefited by the expertise of Anthony Caporale, who brings 20+ years of experience in sales, marketing, and customer service, and, as Juli and Ryan’s brother-inlaw, makes TWS a true family business.

TWS is the only service that offers a complete turnkey, rentable solution for contractors and businesses needing modern, clean construction containment. From a franchisee perspective, the adaptable containment systems let owners meet the needs of a wide variety of businesses in their community. The investment in TWS is scalable; it can be started as a home-based business and built out, or owners can invest up front in multiple modular wall kits to enable them to service more customers out of the gate. One of the most compelling advantages of the TWS model is the recurring rental income that occurs after setting up a wall system for the client – while the system is in use, owners are literally earning money in their sleep!

As part of the $120 billion construction equipment rental market, TWS offers franchisees a unique opportunity to invest in a recurring-revenue business model while helping organizations in their community transform and expand their operations safely and sustainably.

The Sizzlin’ Secret –Bar-B-Clean’s Recipe for Success!

re you tired of the same old 9-to-5 routine, yearning for a chance to be your own boss and build something remarkable? Bar-BClean has transformed the simple act of barbecue cleaning into a thriving business model that offers a path to business ownership and a chance to promote a healthy, family-oriented lifestyle. In 2012, Bar-B-Clean sparked to life out of necessity. The founder, Bryan Weinstein, went searching for a grill cleaning company in Southern California but only found one that was offering this service. Seizing the moment, he forged his own path, creating a business that goes beyond just cleaning grills— it’s about creating memories around them. Since 2014, the journey has expanded through franchising, creating a network of success stories that stand as a testament to what can happen when vision meets opportunity.

The Business Opportunity

Imagine owning a mobile home service business that caters to a need customers want fulfilled, but don’t want to tackle themselves— much like landscaping, house cleaning, and window or carpet cleaning. Bar-B-Clean’s appeal knows no bounds, targeting anyone with a backyard barbecue, which just so happens to be a whopping 86% of U.S. households! However, it’s not just about convenience; it’s about health With the grill becoming one of the most heavily used appliances in the home, it has become an extension of the kitchen. With cancer-causing carcinogens and health risks lurking in uncleaned grills, it’s more important than ever to educate homeowners and provide a fast and convenient solution that protects their family’s health and gives back their most important asset - TIME! The horizon of possibilities extends beyond individual homeowners.

Imagine serving homeowners’ associations, apartment complexes, hotels, and Airbnb properties. The B2B potential for Bar-B-Clean franchisees is one of its most attractive qualities. B2B customers provide both recurring revenue opportunities and seasonal stability due to their quarterly cleaning agreements. When you add in additional revenue streams like grill part replacements, new grill sales, and fireplace cleaning, franchisees can generate revenue year-round, regardless of the market or season.

Franchisees Expanding

With so much new growth happening, and the industry beginning to take off, Bar-B-Clean has seen existing franchisees expand their business and add additional territory in CA, FL, and TX. Some franchisees have expanded within their local market, and others have even added entire

Hear from Bar-B-Clean Franchisees

With such an amazing opportunity available, it’s no wonder why BarB-Clean is growing rapidly in 2023, having added 8 new franchisees and 18 new territories in the past few months. So, what are franchisees saying about Bar-B-Clean?

We were looking for a home service concept that was early to market and could deliver real value for customers, and Bryan and the team at Bar-B-Clean hit all the right notes. The business model is simple, the customer base is virtually untapped, and the service can improve the health and safety of our family, friends, and neighbors. Professional grill cleaning as a service is only now coming into the mainstream, and as the only brand with a national presence, we felt Bryan and his team were uniquely positioned to capitalize on the growing trend of outdoor cooking/living. We are excited to join the Bar-B-Clean family and get to work introducing the folks of SW Houston to this amazing family-oriented brand.”

Hot Markets

Atlanta, GA

Charlotte, NC

Denver, CO

Phoenix, AZ

Las Vegas, NV

Tampa, FL

San Jose, CA

Kansas City, MO

I saw the business model for Bar-B-Clean and realized it was similar to the model I had in a prior business. I loved how the overhead is very low, and the employees are paid only when work is done. My fiancé also saw how big the need is- based on her cleaning her own grill and how much time and effort it took. It’s exciting to start a business that is first to market.”

new cities to their portfolio. Either way, Bar-B-Clean is fired-up to see happy franchisees continue to grow their businesses in this exciting new industry!

Ideal Candidate

Motivated Owner Operator & Executive Ownership Model

Great add-on business for business owners to leverage their current portfolio

“I was hesitant to explore additional business opportunities as I have some other big commitments, but Bar-B-Clean made perfect sense. I can see the market and the need where I live in Central Florida, and I already have good synergy with my existing logistics business between having a large employee base and a small fleet of cargo vans. The way this opportunity was presented as a “bolt-on” business to what we’re already doing and excelling at made Bar-B-Clean a strong candidate for consideration. Of course, what really sold me on the concept was meeting with Bryan and understanding the founder, his vision, and his willingness to elevate the brand as we move forward with business-savvy operators across the country.”

SCAN TO LEARN MORE

- Jim Pairseau, Houston, TX Franchisee

- Trevor Thomas, Orlando, FL Franchisee

- Matt Frentheway, Park City, UT Franchisee