Franchise Journal September 2021 by TheFranchiseJournal

FRANCHISE Journal LEARN Top 3 Franchises Meeting the Demand for Senior Services p. 20

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THE SCOOP Finding the Right Fit for Senior Care p. 52

HOW TO Choose a Senior Care Franchise p. 26

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contents

SEPTEMBER 2021

16 16

LOOR COVERINGS INTERNATIONAL F Family of 8 Hit the Ground Running With Their Floor Coverings International of North Ft. Worth by Rhonda Sanderson

20 Top 3 Franchises Meeting the Demand for

Senior Services by Seth Lederman

26 OPTIONS FOR SENIOR AMERICA 7 Criteria For How to Choose a Senior Care Franchise by Ramzi Rihani

30 NEXT DAY ACCESS

Finding a Work/Life Balance as a Caretaker by Mike Gardner

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

38 34 THE DRIPBAR

IV Vitamin Therapy Franchise Plans to Open More Locations

38 QC KINETIX Franchise of the Future: The Innovative Opportunity of QC Kinetix by Justin Crowell

44 XPONENTIAL FITNESS

Healthy All Around

48 ANODYNE Interview With Janice Charles On Her Relationship With Anodyne Pain & Wellness Solutions by Camantha Magoon

78 64 52

74 APEXNETWORK

OASIS SENIOR ADVISORS Finding the Right Fit for Senior Care

56 FREECOAT NAILS

Clean Beauty? We Got You Covered By Camantha Magoon

60 IFRANCHISE GROUP Standing Out in a Crowded Senior Care Marketplace by Mark Siebert

64 ROCKBOX FITNESS RockBox Fitness Gives Athletes an Opportunity to Be Part of a Team Again By Camantha Magoon

COVER STORY: QUALICARE

ualicare Provides Q Comprehensive At-Home Senior Care as Pandemic Surges Growth Trends

Q&A with John Hettenhausen

78 NATIVE CEUTICALS New Licensing Concept Revolutionizes Franchising by Kaleigh Basile

82 FRANEXPOUSA Why Trade Shows are Still an Important Part of Growing Your Business by Ted O’Shea

86 FRANCHISE FASTLANE

Strength Changes Everything by Jesse Hudson

92 Buying an Existing Business

by Greg Mohr

96 The Mainstreaming of Mind/Body Care

by Mariel Miller

102 Senior Care Is BOOMING!

by Jen Wherrell

106 Senior Care & Medical Franchise Brands:

by Nathan Weber

What’s Next for These Industries? by Bill McKee WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

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welcome

NOTES

“I BOUGHT AN ELDER CARE FRANCHISE TO HELP CARE FOR MY MOM AND DAD WHILE BEING ABLE TO HELP OTHERS. THE SILVER LINING IS INSTEAD OF PAYING FOR ROUND THE CLOCK CARE FOR MY PARENTS, I’M MAKING MONEY FROM THE CHALLENGE” Think about that statement and how it flips the typical worry of caring for loved ones around. Health and Eldercare was a constant worry as Covid-19 overwhelmed assisted living communities and nursing homes across the country. Millions of families worried about their loved ones as they juggled competing interests of time, school, work and taking care of mom & dad. Many franchise options are available to entrepreneurs who see this as an area they can do well and do good at the same time. Companies like QC Kinetix, Options for Senior America and Oasis Senior Advisors all highlighted in this issue approach these challenges with solutions that bring meaningful results. Ageing is a fact of life and long after the pandemic subsides, the need for elder care will continue. The Silver Tsunami is real as America is aging at an unprecedented rate, with seniors soon expected to outnumber young people for the first time in U.S. history. As a country, we’re not ready for this demographic

sea change — but we have a history of overcoming challenges and entrepreneurs are stepping into the breach to find solutions. Providing care to an aging population of this magnitude will require significant investments in the form of time, energy and money. And it’ll require a concerted effort from top to bottom, from the healthcare

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

system to the individual level. The opportunities are as vast as the challenges. The franchise healthcare category is uniquely suited to meet this need. The merger of tech and the franchise model creates opportunity, jobs and support for a system that needs it. Here are the areas to consider if you are interested.

AGING AMERICANS' IN-HOME CARE PREFERENCE With the fertility rate declining and life expectancy rising, the U.S. is getting gray fast. With 10,000 Americans turning 65 every day, the senior demographic will become more prominent than ever before. By 2030, when all baby boomers will be age 65 or older, seniors will account for approximately 21% of the U.S. population, up from just 15% in 2018. By 2034, older Americans will outnumber children for the first time in U.S. history. As the number of older Americans climbs, so will the need for resources to help them age with dignity. That means a rise in demand for healthcare and independent and in-home care as seniors are increasingly looking to age in place. Franchise companies are already reimagining the home as a long term sanctuary for elders and have a wide range of services that that remove the friction between receiving help. This is a preview of what the future of inhome healthcare will look like. Providing these in-home care resources requires developing products with empathy, understanding and creativity. Franchisors that fail to address the senior user experience will fail to deliver a useful service, not because the need isn’t there but because of the level of competition. This is capitalism at its finest - creating solutions that are best in class to attract clients. Quality of care must be the primary litmus test. As with every other aspect of our life, technology will help ease seniors’ transition into their golden years. Ordinary

household items are beginning to be replaced by IoT devices like Google Home and smart doorbells that keep users updated on neighborhood safety or a pill dispenser that sends smartphone notifications when it's time to take a dose. Many franchise systems are at the forefront of development and tech companies are taking notice. Many of the big tech companies are collaborating with franchise systems to understand what their franchisees are telling them their clients' needs are. This is more than a focus group, this is real time intel from entrepreneurs who are on the front lines. Tech companies are already betting big on senior care. Telehealth services saw a massive spike in popularity in the wake of the pandemic. Amazon recently added new features to make Alexa devices more useful for aging adults. Solving these engineering hurdles doesn’t mean producing a less sophisticated solution, but it does require a creative, thoughtful approach to the problem. THE LIBERATION OF THE SANDWICH GENERATION The ratio of working-age adults to seniors, known as the “oldage support ratio,” is rapidly declining. This metric measures how many 18- to 64-year-olds there are for every person 65 or older and is used to determine the stress on the working population. In 2000, that ratio was five working-age individuals for every senior. Last year, it was one out of 3.7. Demographers now predict the ratio will

continue to shrink, dropping to one out of 2.8 by 2030. For many adult children, this dwindling pool of workers who can serve the senior population means they’ll have to take on caregiving responsibilities for their aging parents. They’re part of the so-called sandwich generation, those caught between caring for their parents while raising their own children. Though caring for a loved one is rewarding, it can also be emotionally taxing and time-consuming. What’s more, when the parent-child relationship evolves into a caregiver-patient dynamic, families often trade meaningful family time for time spent managing healthcare. Franchise companies are coming to the rescue by offering ala carte services that can be used as needed. While the pandemic caused mass suffering to many, entrepreneurs are here to help with innovative solutions that can be rolled out via the franchise model. If you are wondering what opportunities there are for you with this category, feel free to reach out to any of the companies in this issue or to info@franchisejournal. com for our white paper on the elder care industry.

Nick Neonakis

Editor, Franchise Journal

FOUNDER

NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis

DIGITAL DIRECTOR Chantae Arrington ART DIRECTOR Brenda Lesch

SENIOR EDITOR Bill Polk ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Abel Beyene ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli VIDEO PRODUCER Matt Panepinto

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CONTRIBUTORS Kaleigh Basile Justin Crowell Mike Gardner Jesse Hudson Seth Lederman Camantha Magoon Bill McKee Mariel Miller Greg Mohr Ted O’Shea Ramzi Rihani Rhonda Sanderson Mark Siebert Nathan Weber Jen Wherrell

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Family of 8 Hit the Ground Running With Their Floor Coverings International of North Ft. Worth by Rhonda Sanderson, CEO, Sanderson & Associates

#FranchiseStars Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains and is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www. linkedin.com/in/rhondasanderson-a6b658/

he freedoms offered by franchising provide many different opportunities to people depending on their particular needs and wants. For Jim Gauden, his wife, Jen, and their six children, Floor Coverings International meshed perfectly with what they sought in a business after relocating more than 1,000 miles from their previous home in Wisconsin to Fort Worth. In June, Gauden launched operations as one of the newest franchise owners with the brand that’s consistently ranked No. 1 in the mobile flooring category – visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International is already a big hit in their North Ft. Worth area. Formerly in the grocery business for almost 35 years, the 52-year-old Gauden worked his way up the ladder from manager, store director, general manager to president. The family made the decision to move to Texas to follow their faith and be closer to a church

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

they had been following online. “Once we decided to move, I needed to find a source of income to replace my current job,” Gauden said. “One of the things we wanted was to own our company and have something that we could grow to involve our family members.” Gauden vetted several franchise concepts, but the family was most impressed by the level of support and training offered by Floor Coverings International and the high level of satisfaction from the franchisees with whom they talked. While Floor Coverings International is widely recognized for providing its customers with the best products and inhome customer service in the flooring industry, its mission goes beyond that. CEO Tom Wood said Floor Coverings International is committed to giving back to the community through many forms, including donations, volunteering time or skills and many other initiatives.

ONE OF THE THINGS WE WANTED WAS TO OWN OUR COMPANY AND HAVE SOMETHING THAT WE COULD GROW TO INVOLVE OUR FAMILY MEMBERS. — JIM GAUDEN

“Our story is that we are driven by our faith, not to get rich,” Gauden said of his family, which found a home in Haslet. “We want a family business that can work cohesively with a franchisor support team. We have a family of six kids, and one is already starting as a Design Associate for us. Our vision is to keep expanding.” In Floor Coverings International, Gauden found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor

Jen and Jim Gauden Relocated to Ft. Worth with Their 6 Kids

Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. For this, Floor Coverings International was given the Innovation Award for Customer Response from Franchise Update Media, the benchmark publication and conference entity that is the Gold Standard of Franchising. “The real estate market is very active with new builds going up and houses selling very quickly,” Gauden said. “Flooring is a huge market and whether it’s new construction or clients remodeling current

houses to sell or update after purchasing, flooring is going to be part of the plan.” ABOUT FLOOR COVERINGS INTERNATIONAL Norcross, GA-based Floor Coverings International has been ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 142 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2021. For franchise information, please visit www. opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.

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Own a Creative, Dynamic Business in the $100 Billion Flooring Industry INDUSTRY TOTAL INVESTMENT: $180K-$200K Mobile Flooring Showroom We bring the showroom to the customer and bring her an experience the Amazon Way – where she wants it, when she wants it; IN HER HOME, with her own lighting and home décor.

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SENIOR CARE

Top 3 Franchises Meeting the Demand for Senior Services by Seth Lederman, Consultant, The Franchise Consulting Company

many baby boomers have a strong interest in staying as healthy and active as possible. The Global Health & Fitness Association (IHRSA) reported in 2017 that most fitness facility members visited that year an average of 98 times, while members between 55 and 64 visited 111, and those 65 and up came 109 times. The desire is there, even if the needs are different. Savvy entrepreneurs interested in capitalizing on these hot opportunities have a couple of avenues to explore when it comes to senior services.

“AGE IS NO BARRIER. IT’S A LIMITATION YOU PUT ON YOUR MIND.” — JACKIE JOYNER-KERSEE

The baby boomers’ influence on the economy has not diminished. The 2020 U.S. Census estimates that the boomer population will be about 73 million, up from the 2010 census count of 40.3 million. As this group gets older, the demand for senior-focused services will

also increase. In fact, the market for elderly home care is anticipated to grow to $225 billion by 2024. Boomers have long charted their paths, and when it comes to growing older, they are still blazing new territory. While it is known that physical activity declines with age,

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

COMFORCARE

COMPLETE IN-HOME CARE FOR EVERY STAGE OF LIFE The bulk of seniors report that they prefer to age in place, i.e., stay in their homes, but the reality of increased health care issues makes that hope harder for some. ComForCare offers seniors the ability to remain in their homes and get the help they need, whether assistance

with medical problems such as medications and doctor appointments or day-to-day tasks like light housekeeping and meal preparation. The goal is to allow those 65 and up to stay independent in the comfort of their own homes. During its two decades in business, ComForCare has grown to more than 200 senior home franchise locations across the nation—impressive growth figures to be sure. But even more importantly, the franchise system has been recognized for its quality of care, including recognition from the Alzheimer’s Association for ComForCare’s DementiaWise program. No previous experience in the industry is required to get started with a ComForCare franchise, and their investment range is on the lower end of most franchise opportunities. Your investment will range from around $80,000 to $150,000, with a liquid cash range of $50,000. Finally, the rate of return on your investment is significant, with the average franchise generating more than $1,170,000 in annual gross sales. A ComForCare franchise can be a sound investment. Statistics show that In-Home Senior Care Franchises will earn $12.4 billion in 2021, with a market growth of 6.5%. That means the In-Home Care Franchises are experiencing a total market growth that is faster than any other business franchise overall.

COMFORCARE OFFERS SENIORS THE ABILITY TO REMAIN IN THEIR HOMES AND GET THE HELP THEY NEED.

CAREPATROL

FINDING CARE TO PRESERVE SAFETY AND QUALITY OF LIFE With the mission of offering safe senior living, CarePatrol franchisees provide senior placement services to fit the needs of seniors at every level of care. With 1500-plus recommended senior care advisors across the U.S., CarePatrol is the only senior

placement agency offering more than 20,000 prescreened communities and certified senior advisors. CarePatrol assesses each individual to determine their particular care needs, in addition to completing a "Care Discovery" to assess which senior care options best meet an individual’s needs and preferences. Their services are f ree to seniors and their families. Your investment range for CarePatrol runs between $78,000 and $100,000, with a liquid cash range of $50,000. Not only is CarePatrol an

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

affordable franchise option, but also it is a satisfying one, earning a Franchisee Satisfaction Award for ten years in a row. Since 1993, the franchisor has provided one of the most intensive training platforms in the industry to help franchisees through every step of the process of becoming their community’s most trusted senior care advisor. With a CarePatrol franchise, you know you are making a difference in the lives of others in your community while also earning 142% more revenue on average than CarePatrol’s next closest competitor.

THE EXERCISE COACH

KEEPING SENIORS FIT ON THEIR TERMS Too many gyms and fitness centers aren’t geared to the preferences of baby boomers. Typically those 55 and up want workouts that are slower-paced in spaces that are less chaotic than the atmospheres found at most gyms. Finally, seniors wish for individualized instruction and a quick guide to fitness that is convenient and easy. The Exercise Coach franchise system addresses all these needs. With a target audience age of around 55, The Exercise Coach is designed to accommodate 45- to 65-yearold business professionals and retirees who want private, personal one-on-one training sessions. And, best of all, each workout is only about 20 minutes, twice weekly, and the

equipment is specialized to follow the Exercise Coach brand. The Exercise Coach was designed to be a low-cost franchise investment that doesn’t require a previous fitness background. Start-up costs are around $200,000, including working capital. Currently, The Exercise Coach has more than 80 locations, with an additional 130 in development. In addition to the low start-up costs, the studio space needs are small (about 800 to 1,500 square feet), and only two to four employees are necessary. In the U.S., adults 50 years and older control 70% of the discretionary income. This demographic also demonstrates greater loyalty, with an average length of gym membership two years longer than the average customer. Despite this high number, an astronomical

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

80% of them report that they are unsatisfied with the current fitness options in their community. The Exercise Coach is truly tapping a market that has been ignored for too long, which also happens to be the largest, most affluent, and most loyal consumers in the fitness industry. No other national brand in fitness is focused on meeting the needs of those 55 and up or understanding their challenges. ABOUT THE AUTHOR Seth Lederman, a Franchise Acquisition and Development Specialist, is a Multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his own business enterprises. He is a frequent contributing author to The Franchise Journal and is on the exclusive Forbes Business Council. Contact him at 312-307-1297 or at seth@ thefranchiseconsultingcompany.com.

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SENIOR CARE

7 Criteria For How to Choose a Senior Care Franchise by Ramzi Rihani, CEO, Options for Senior America

ith the wide array of senior care franchises available to a prospect interested in joining the fastest growing industry in the country today, choosing the right brand has become increasingly challenging. Many brands advertise their differentiators as “proven track record, successful business model, multiple revenue streams, world-class training”

and other attractive terms. Although these are important features of a specific brand, they tend to be common to most established brands. The real differentiators appear when the prospect digs a little deeper and goes beyond the visible surface. This is where “the devil is in the details” becomes so relevant. Here are some real differentiators that a prospect should look at when purchasing a senior care franchise.

1. TERRITORY SIZE. The number of seniors in a territory is the best indicator of the value of the territory. Any territory less than 30,000 seniors will require more marketing, efforts, networking and advertising to generate the same revenue as in a larger territory. 2. FRANCHISE FEE: Although this is a small onetime investment in the grand scheme of things, when you are making a commitment for 10 years (standard life of a franchise agreement) often times this fee is linked to the size of the territory. If you look at these first two points and compare the fee per 1,000 seniors, then you will be able to determine the best value for the territory. 3. FRANCHISE ROYALTY FEE: Do not just take the face value of the royalty fee; you should also look at the minimum monthly requirements which sometimes exceed the amount computed by the percentage of the royalty fee for the first

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

1-5 years. If it is a descending royalty fee, you should consider at what bracket it goes down. If a royalty fee is 6% on the first $500k of monthly revenue, 5% on the next 500k and 4% thereafter, the actual fee paid for the 10-year period could be closer to 6% (in this example) if a prospect is merely meeting the minimum sales requirements. 4. HOW ROYALTY FEES ARE CALCULATED. This is often overlooked and could have a major financial impact on the new franchisee. Are the royalty fees based on billed invoices or collected revenue? Do the math and you’ll notice the difference is a big eye opener. The prospect should know this before signing the agreement. 5. FREQUENCY OF ROYALTY FEES. Are the royalty fees charged monthly or biweekly? Many franchisors charge bi-weekly. This is where the franchisee gets subtly hit with higher absolute fees. 6. ADVERTISING AND MARKETING FEES: Some franchisors publish a low or zero fee on one but a high fee on the other. The prospect should evaluate what they are

getting from each one and then determine for themselves if the fee is justifiable. A 2.5% advertising fee and 1.5% marketing fee is 4% over a 6% royalty fee, making the prospect paying a total of 10% of their top line which may be based on billed revenue – not collected revenue. In this scenario, the new franchisee finds themselves giving up a good portion of their hardearned income. 7. HAS THE FRANCHISOR EVER STARTED AND OPERATED A SENIOR CARE UNIT? This becomes crucial in being able to effectively support the franchisees. Many franchisors are good at franchise development but may have never run and operated a senior care unit. If the franchisor never opened and ran a unit to demonstrate that they can do it successfully and generate profits the way they’d want their franchisees to do, then it will be a challenge for them to train and support the new franchisees. A football coach who had never played the game may know the rules of the game very well but will not be as good a coach as one who played football all their life and then became a coach.

ANY TERRITORY LESS THAN 30,000 SENIORS WILL REQUIRE MORE MARKETING, EFFORTS, NETWORKING AND ADVERTISING TO GENERATE THE SAME REVENUE AS IN A LARGER TERRITORY. WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

SENIOR CARE

Finding a Work/Life Balance as a Caretaker by Mike Gardner, Manager of Franchise Sales, Next Day Access

amily caregivers often have to find a balance with taking care of a loved one with a disability or limited mobility and the needs of themselves, their spouse, children, and career simultaneously. While caregiving is rewarding and can make a difference in lives, it is a huge time commitment and can become emotionally demanding.

A report f rom the AARP in 2012 found that “Among working caregivers caring for a family member or friend, 69% report having to rearrange their work schedule, decreasing their hours or take an unpaid leave in order to meet their caregiving responsibilities.” Most must factor in financial burdens, including loss of wages, health insurance and other job benefits while

“AMONG WORKING CAREGIVERS CARING FOR A FAMILY MEMBER OR FRIEND, 69% REPORT HAVING TO REARRANGE THEIR WORK SCHEDULE, DECREASING THEIR HOURS OR TAKE AN UNPAID LEAVE IN ORDER TO MEET THEIR CAREGIVING RESPONSIBILITIES.” — A 2012 AARP REPORT

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maintaining a career and caregiving. There is also a possibility for lower productivity and the need for extra time off. Unfortunately, this could influence your ability to climb the career ladder. Of course, we do not want to let the needs of our loved ones go unmet so here are some tips to help you find work/life balance.

5 TIPS TO FINDING A WORK/LIFE BALANCE • Seek out community resources that can provide a variety of support to help families and informal caregivers for older adults aging in place. Some services offer guides, training, videos, etc. • Check out your company’s policies for sick and other leave time. Be aware of the employee assistance programs available to you and make use of them. Many times, you can find a therapist through EAP, a therapist can guide keep you from feeling stressed. • Communicate with your upper management staff. Make them aware of the struggles you face with your caregiving responsibilities. Open communications with your employer could lead to creative problem solving and empathy on their part. • Stay organized. You can relieve some stress off yourself by organizing your time, activities, and paperwork. Find a system that works for you. It could be a paper filing system, calendar with alerts or computerized spreadsheet and stay on a good schedule. • Contact Next Day Access. Most of the products we carry are to help you and your loved one feel safer and more comfortable. For guaranteed peace of mind, contact us and we can go over different options we have. Our free in-home evaluations allow our accessibility experts to make suggestions on products that can make life easier for your caregiving tasks. ABOUT THE AUTHOR Mike Gardner is the Manager of Franchise Sales at Next Day Access. For more information, contact Mike at mike@nextdayaccess.com.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

ABOUT US

IV Vitamin Therapy Franchise Plans to Open More Locations Over 40 Locations of THE DRIPBaR Planned for This Year

ooking to pivot the way people perceive intravenous nutrient therapy and turn cellular health into a lifestyle THE DRIPBaR, a Rhode Island-based franchise is serving up vitamins via IV and over the past 30 days has secured more franchise partners in the following areas; • San Angelo, TX • Las Vegas, NV • North Dallas, TX • Palm Beach County • Clarksville, TN • New Jersey • Charlotte, NC According to Chief Development Officer Ben Crosbie, THE DRIPBaR is expected to open as many as 40 locations this year. This comes at a time when there are plans for 100s of new locations on the horizon. “Now more than ever, people are starting to recognize the power of intravenous therapies to maintain their best health and are seeking new ways to complement

INTRAVENOUS VITAMIN THERAPY IS THE FASTEST WAY TO DELIVER NUTRIENTS THROUGHOUT THE BODY, BECAUSE IT BYPASSES THE DIGESTIVE SYSTEM AND GOES DIRECTLY INTO THE ORGANS, RESULTING IN A 90-100% ABSORPTION RATE. 34

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conventional treatment options. With people becoming more health minded and proactive, they are making THE DRIPBaR a part of their regular wellness routine,” notes Crosbie. "We provide a unique combination of vitamins to boost energy levels, improve vitality and to set you on the road to optimal health and well-being.” Intravenous vitamin therapy, which is also known as IV therapy, is the administering of nutrients and hydration directly into the bloodstream for immediate absorption and use by the body. It is the fastest way to deliver nutrients throughout the body, because it bypasses the digestive system and goes directly into the organs, resulting in a 90-100% absorption rate. THE DRIPBaR leverages this benefit and provides IV therapies that are designed to do everything from slowing the signs of aging to reducing brain fog and boosting energy. At THE DRIPBaR, clients have 18 different IV lifestyle or healthsupport drips to choose from, including the “flu fighter” that can help the common cold and High C, which is typically for current or former cancer patients. For those who don’t have time for a full vitamin infusion but want the benefit,

clients can choose one of seven “quick shots” that Crosbie says gives the body an added boost. Each session ranges in price from about $100 to $200 and people are sitting in the chair anywhere from 25 to 40 minutes. “The quality and range of our offerings, and the consistent excellence of our services, will distinguish us as the market grows,” said Shannon Petteruti, CEO and founder of THE DRIPBaR. “COVID-19 has created a new understanding in people that they need to be as healthy as they can be. Healthcare is no longer a passive activity, where people wait for an illness to strike and then react to it. More than ever people want to be in control of their own health, they want to be proactive. They want non-drug therapies to support the best health. They want what THE DRIPBaR has to offer

and we are excited to offer our services.” Including a franchise fee of $55,000, the initial investment to open a 1,000 - 1,500 square foot location is around $131,700 to $278,300. For more information about the f ranchise opportunity, visit www.thedripbar.com/ own-a-dripbar. ABOUT THE DRIPBAR Founded in 2016 and franchising since late 2019, THE DRIPBaR is a Rhode Island-based franchise focused on helping people obtain their best physical and mental health using intravenous therapies. Through advances in cellular and biological science, THE DRIPBaR helps clients fight the consequences of chronic illness, address the effects of aging, and achieve a balanced wellness. With six locations currently open and operating, THE DRIPBaR already has nearly 200 additional locations in various stages of development across eight states. For more information, visit www.thedripbar.com.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

LOW INVESTMENT B2B ON-SITE “FIX IT” FRANCHISE RESTORE VS. REPLACE: 80-90% Higher to replace than to restore

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THE NATION'S 1ST NON-TOXIC NAIL AND BEAUTY BAR FRANCHISE SYSTEM CENTERED AROUND WELLNESS!

toxin-free, fume-free, jet-free MULTIPLE REVENUE STREAMS & UNIQUE, LOCAL MARKETING STRATEGIES

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making non-toxic the new normal freecoatnails@frandevco.co l 704.207.0643

ABOUT US

Franchise of the Future:

The Innovative Opportunity of QC Kinetix by Justin Crowell, CEO, QC Kinetix

f you had a crystal ball to see the future of franchising, what would you see? It’s likely you would see the innovation and growth that is happening in the health and wellness industry. Medical franchises have been trending for years, and QC Kinetix is at the head of the pack as the leading regenerative medicine franchise group in the U.S. Recently ranked No. 62 on the

2021 Inc. 5000 list of the fastestgrowing private companies in America, QC Kinetix specializes in regenerative medicine to provide the latest technology in pain relief for patients. Regenerative medicine is the branch of medicine that develops methods to

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

regrow, repair, or replace damaged or diseased cells, organs, or tissues. This medical specialty uses the latest scientific research in the study of cells and tissue engineering to understand how the body can repair itself. Not only is it innovative but lucrative as well. This industry is predicted to quadruple in

WHILE BABY BOOMERS AGE, THEY ARE LOOKING AT ALTERNATIVE TREATMENTS WHICH PROMOTE LONGEVITY AND QUALITY OF LIFE WITH LOW PAIN. THIS ALONE MAKES AN INVESTMENT IN QC KINETIX ATTRACTIVE. four years. Sitting at $13 billion today, regenerative medicine is estimated to grow to $39 billion by 2024. QC Kinetix’s recent growth certainly supports that trajectory. Our Charlotte, North Carolinabased company grew by more than 2,000% in the first half of 2021. Eighty-nine new markets were sold in six months and the rest of the country is selling fast! There are many reasons for this fast growth. Non-invasive, non-pharmaceutical, nonsurgical pain treatments are very attractive to patients and that is what QC Kinetix provides. We spend time with our patients and thoroughly diagnose their pain condition and help them understand treatment options. The demand for regenerative treatments continues to grow as patients discover how these treatments are successfully being used to treat acute musculoskeletal injuries and degenerative conditions. Although our national spokesperson, Superbowl Champion and NFL MVP Emmitt Smith, can certainly attest to the results, you no longer have to be an elite athlete to benefit from regenerative therapies and live with less pain and a better quality of life. At QC Kinetix, we see patients with a myriad of

musculoskeletal injuries or degenerative conditions. For example, we may see a patient with an injured knee who would rather use our protocols to help stimulate their own cells to repair the injury rather than placing a band-aid on the problem by taking pain relievers or being a surgical candidate. Other patients may turn to us because of chronic pain. After receiving treatment, they are able to return to activities they enjoy, pain-free, without surgery, pain pills, or downtime. Experts believe the growing aging population in the United States is a big reason the regenerative medicine industry is seeing tremendous growth. While baby boomers age, they are looking at alternative treatments which promote longevity and quality of life with low pain. This alone makes an investment in QC Kinetix attractive, but there are other qualities that make it a unique and appealing franchise model. QC Kinetix has joined a growing number of groups who practice concierge-class medicine, avoiding health insurance red tape. You do not have to be a doctor or medical expert to become a QC Kinetix franchisee. Passionate entrepreneurs with business acumen and a motivation to improve lives are drawn to the

industry. Our business model also operates with a flexible schedule and the opportunity to spend time with patients providing quality care. QC Kinetix also enjoys a strong brand reputation because of its committed leadership. As a franchisee, you have instant access to established operating systems, equipment suppliers, and effective marketing programs for attracting patients. QC Kinetix leadership is continually researching, implementing, and practicing the latest in regenerative medical care and passing that knowledge on to you. Franchisees will benefit from professional marketing support to build awareness and keep your medical franchise practice visible in your community. All this for a total investment of approximately $250,000 to get started with your franchise. Investing in a franchise of the future means putting your money into a progressive model showing high growth potential and experiencing success, and that is exactly the opportunity QC Kinetix provides. ABOUT THE AUTHOR Justin Crowell is the CEO of QC Kinetix Franchise Group, the leading franchisor in regenerative medicine in the United States. For more information, visit qcfranchise.com.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

Did You Know? 72% of people say they wouldn't alter their pet spending regardless of their current financial situation.

Now is the time to get in on a $103B industry!

Pet Boarding

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The Ark was created to provide a safe, fun, and loving environment for guests and their pets, by ensuring the highest trained crew members, the best facilities, and the latest in pet care techniques and products. INVESTMENT RANGE: $357,891 - $651,700

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DONATE FOOD & HELP FEED AMERICA During COVID-19 Think About Those Who Can't Help Themselves

For more information go to: www.FeedingAmerica.org

Put a Food Collection Box at your location and bring the food to your local food bank.

Every donation helps.

ABOUT US

Healthy All Around

Anthony Geisler CEO, XPonential Fitness

You already know that exercise is good for you and probably know the adage “Healthy in mind and body”. Well, you can now add “portfolio” to the saying. With Xponential Fitness going public on July 23rd the world just got >>> a whole lot healthier. WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

Trading under the ticker symbol XPOF with a stable of well-known brands such as Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, STRIDE, and Rumble, they are set to bring their brand of health, fun and fitness to the next level. While Xponenial delayed its listing plans when coronavirus hit last year, they continued to grow through the pandemic. As of today, Xponential has over 1850 studios operating across

nine leading brands globally. One of the drivers of their success is their CEO Anthony Geisler’s ability to lead and motivate from the frontlines. He has been a constant presence throughout his franchise system, always ready to help and provide support. During the pandemic, Xponential’s outlets pioneered outdoor and digital workouts that were enthusiastically embraced by their members. The company operates a film

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ONE OF THE DRIVERS OF THEIR SUCCESS IS THEIR CEO ANTHONY GEISLER’S ABILITY TO LEAD AND MOTIVATE FROM THE FRONTLINES. HE HAS BEEN A CONSTANT PRESENCE THROUGHOUT HIS FRANCHISE SYSTEM, ALWAYS READY TO HELP AND PROVIDE SUPPORT. studio that produces digital content for its brands and was able to give its members the ability to work out safely from non-traditional locations while preserving the community feel that the brands engender. Not only did Xponential support their franchisees and members during this time;

they were actively giving back to the community. One of the first people to reach out to the Franchise Journal’s “Feed A Kid” program was Geisler who asked us what he could do to help. Not one to seek the limelight, his organization’s quiet strength was an instant accelerator to the program. By partnering with Feeding America, the world of franchising was able to promote the message that “When schools close, kids don’t eat”. This got the message out to hundreds of thousands of individuals who donated money and food to this

worthy cause. While other brands hunkered down for an uncertain future during the pandemic, the Xponential team reached out and actually increased the activities that they engaged in to grow their franchise network. President of Franchise Development, Lance Freeman, and his team redoubled their outreach efforts to ensure that entrepreneurs were able to understand what the landscape looked like for Xponential. This level of transparency and communication ensured that as the world starts

to open up, the level of new brands and operators continues to grow. In fact, by opening an extraordinary 354 new studios across the nine brands in North America, selling 554 new licenses from January of 2020 through July of 2021, recovering to 103% of actively paying members in Q2, and recording their highest-ever monthly system-wide sales in July, it is likely that as the world normalizes their success will only grow. If you are looking for franchise opportunities that are healthy in mind, body and activities check out https:// www.xponential.com/

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

TERRITORIES AVAILABLE NATIONWIDE Multi-territory packs available

Pioneers of America’s First Senior Placement Franchise Franchise Fee: $49,500

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Arizona Business Magazine’s Most Admired Companies in Arizona for 2019 GƑîŠČĺĿƙĚ ƭƙĿŠĚƙƙ ¤ĚǄĿĚǅɄƙ ǨǦǨǦ ¹ūƎ ¬ĚŠĿūƑ GƑîŠČĺĿƙĚƙ

Our culture - we are a franchise family One year ago today I made the best decision of my life. I am so blessed to love ǅĺîƥ T ēū ĲūƑ ƥĺĚ ǛƑƙƥ ƥĿŞĚ ĿŠ Şǋ ŕĿĲĚ îŠē TɄŞ making a decent living as well. Nikki W.

Thank you for this amazing business. I just got my 11th placement this month. /ǄĚƑǋēîǋ T ƥĺĿŠŒ Ŀƥ ČîŠɄƥ ĳĚƥ ċĚƥƥĚƑ îŠē it does. Shannon A.

I truly believe I could never have gotten this business off the ground and have been as successful as I am now (just one year later) without the organization, training, and support that this franchise has given me. Shawn S.

1.800.267.7816 or franchise@assistedlivinglocators.com AssistedLivingLocators.com

SENIOR CARE

Interview with JANICE CHARLES

on Her Relationship with Anodyne Pain & Wellness Solutions by Camantha Magoon, Communications & Content Specialist, FranDevCo

Anodyne is a trusted national healthcare provider focused on non-opioid, non-surgical treatment of pain and the optimization of functional wellness. They provide patients with a 48

specialized treatment plan that enables them to live a pain-free life and achieve true health from within. Their pain and wellness Franchise is targeted towards fighting the Opioid Crisis and

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

optimizing patient wellness across all demographics! Hear from FCC Consultant Janice Charles on her relationship with the brand, and the major benefits to this growing Franchise.

Janice Charles: My arles Janice Ch

Q: How were you first introduced to the Anodyne Pain & Wellness Solutions concept & what stood out the most to you? Janice Charles:

I first heard about Anodyne through FranDevCo. After learning about the brand’s Business Model, the variety of options to start a Clinic and the support they provide, it seemed like such a natural fit for so many of my Clients. The cost structure is also very flexible allowing Franchise Owners a high revenue model with a low cost of entry.

Q: Why do you show the Anodyne concept in particular to clients? Janice Charles: Many people are looking for a high revenue generating opportunity with a lot of support. The training Anodyne provides for their Franchise Owners, administration, and staff is just superior.

Q: What is the typical background of clients you present Anodyne to?

Clients with Anodyne vary from Dentists and Millennials, to Investors, those in the medical profession, and everyday people. No matter their background, Anodyne Pain & Wellness Solutions can accommodate them!

Q: What are the set skills or characteristics that your Anodyne clients possess? Janice Charles: People

who are interested in Abodyne’s concept are those who understand the potential and growth opportunities for this company. Anodyne provides a model that will be exponentially more valuable as the company grows. This offers the Franchise Owner a much higher return on their investment.

What are the turning points that made your clients fully commit to Anodyne?

Janice Charles: Brandon Wilson, Director of Franchise Development at FranDevCo, and the entire FranDevCo team have an amazing grasp on the Anodyne Pain & Wellness Solutions brand. Their ability to answer any questions due to their indepth knowledge have made this an easy concept to get to know.

Q: What draws you to Anodyne & why do you continue to show it to your clients? Janice Charles: The

cost to income structure, along with the extensive training is stellar. No matter the experience one has, Anodyne has a place for them. Once it is set-up and rolling, marketing is the KEY to driving customers to the front door. Anodyne has the ability to do this better than most. Support and resources are there to help build the business beyond one's wildest dreams! Ready to change the world through health & wellness? To learn more about Franchising opportunities available with Anodyne Pain & Wellness Solutions, Janice Charles can be reached at 303-319-5186 or janice@ thefranchiseconsulting company.com. She is happy to help you learn about this incredible concept!

ABOUT THE AUTHOR FranDevCo’s Communications & Content Specialist, Camantha Magoon, has a background in Linguistics and Anthropology and is using her unique skill set in the Franchising industry to promote emerging concepts.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

FRANCHISEJOURNAL.COM/SUBSCRIBE C O N TA C T U S I N F O @ F R A N C H I S E J O U R N A L . C O M

A DIVISION OF KEYSER

DON’T HAVE A REAL ESTATE DEPARTMENT?

WITH F.R.E.D.

NOW YOU DO WHAT’S F.R.E.D.? Franchise Real Estate Department (F.R.E.D.) is your team of franchise commercial real estate experts.

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As a franchise-focused division of Keyser, F.R.E.D. gives you all the power and resources of a commercial real estate brokerage, with a focus on franchising.

F.R.E.D. only represents tenants, never landlords, so you know we’ve always got your back and are ready to negotiate aggressively for you and your franchisee.

From site selection, to lease negotiations and hanging your official “Now Open” sign, F.R.E.D. helps remove the hassle by coordinating with construction, legal, and your landlord throughout the entire process at no cost to you or your franchisee.

CHAT WITH F.R.E.D. ROCCO FIORENTINO

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TY BREWSTER

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OR VISIT US ONLINE www.keyserco.com/fred 602.9.KEYSER

SENIOR CARE

Finding the Right Fit for Senior Care

hen Larry, a man in his late 60s, was in need of an assisted living community, his family worried that they’d never be able to find one within his budget. His sole source of income was his $1,500 Social Security benefit, not nearly enough for a suitable community that would meet his healthrelated needs. His family turned to Tracy Skalitzky, a local Oasis Senior Advisors franchise owner, for help. Tracy found a local program that offered assisted living subsidies for low-income seniors, and soon Larry was in his new home. She was thrilled to be able to help Larry with what seemed like an impossible task. Larry’s saga is one of thousands of Oasis success stories. With 90 franchise locations across the United States, Oasis Senior Advisors offers free, personalized senior housing referrals to older adults and their families. Oasis advisors combine their compassionate one-on-one approach with the power of technology to help seniors find the right living solution to meet their needs. Since its inception, Oasis Senior Advisors has helped over 30,000 seniors and their families find the senior housing and resources needed to thrive.

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Senior housing is a rapidly growing industry in the U.S., thanks to our changing demographics. Baby boomers are turning 65 at the rate of 10,000 per day, and over the next decade, the number of seniors in our nation will increase by nearly 18 million. Medical advancements mean we’re all expecting to live longer than previous generations, meaning that by the year 2030, one in five Americans will be age 65 or older—and many will need assistance finding a suitable community where they can live safely with the care they need. “Our franchisees are committed to helping seniors find the right place, and that goes way beyond just medical needs and budget,” said Tim Evankovich, Oasis Senior Advisors’ founder and CEO. “People need to find a place where they can flourish and that feels like home. That’s where our advisors shine. They get to know our clients personally and take the time to learn about local communities to make the right match.” Typically, that means accompanying clients on tours and helping them through the full transition process. Even during the COVID-19 pandemic, when community site visits were off limits, Oasis

“OUR FRANCHISEES ARE COMMITTED TO HELPING SENIORS FIND THE RIGHT PLACE, AND THAT GOES WAY BEYOND JUST MEDICAL NEEDS AND BUDGET.” —Tim Evankovich, Oasis Senior Advisors’ founder and CEO advisors were able to set up virtual tours and meetings to provide solutions for seniors and their loved ones when the time was right. That’s just one way that Oasis owners use technology to assist their clients. Franchisees also have access to proprietary software to quickly find the right match for their clients across a large set of criteria. As a result, Oasis has a tremendous success rate in matching clients to the right housing option. In addition to effectively pairing clients with communities, the Oasis software supports franchise owners’ business needs, such as invoicing. Oasis also provides firstclass training and support to franchise owners, which includes a fast-track marketing program for new

franchisees. But the heart of Oasis is its personalized approach. “We encourage people to call us for any senior-related need, not just housing,” said Oasis President John Benbrook, a former Oasis franchise owner himself. “If you’re looking for home care, or a financial advisor, or an elder law attorney, we can point you to a trusted resource. It’s part of our ‘one call, many solutions’ philosophy.” Oasis franchise owners may have a mind for business, but they also have a servant’s heart. Oasis hopes to continue building this group of compassionate and supportive franchisees. Visit www. oasissenioradvisors.com or call 888-455-5838 to learn more about nationwide franchise opportunities.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

Own a senior living placement business and make a diﬀerence in your community. Approximately 45 million Americans are age 65 or older. By 2030, that number will reach 73 million Americans.

Currently, around 1 million Americans live in some type of senior living community. That number is expected to double by the year 2030.

An estimated 70% of people 65 and older will require some form of long-term care in their lifetime.

Contact us to get started today! Be a part of our compassionate and dedicated team. • We provide a vital service at no charge to seniors and their families. • Franchisees receive unparalleled training, ongoing support, and business marketing. • Home-based business with low investment and low overhead.

Kim Graham | Director of Franchise Development 239-940-6669 kim@oasissenioradvisors.com oasissenioradvisors.com/franchiseopportunities

America's Premier Kitchen Remodeling Franchise PROVEN

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INVESTMENT RANGE $88,031-$113,292

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SBA APPROVED

kitchensolvers@frandev.co

•

VETFRAN DISCOUNT

704.207.0643

ABOUT US

CLEAN BEAUTY? We Got You Covered by Camantha Magoon, Communications & Content Specialist, FranDevCo grown into over 100 locations opened across 23 states, changing this power couple’s life and proving that clean and healthy options are what people are gravitating towards! Fast-forward to 2020 and they began Franchising a second wellness brand, known as freecoat nails.

ave you ever wanted to get your nails done, but don’t want to be around the harsh chemicals of a regular nails salon? Freecoat nails is paving the way for non-toxic beauty services, and Franchising is where they are setting their sights to next! Seasoned Franchisors, Landon and Kat Eckles, originally began their Franchising journey with their successful brand, Clean Juice. When Kat and Landon started their family, Kat wanted to make sure veggies were part of their well-balanced diet. Her solution? Juicing those

Landon and Kat Eckles

veggies and blending them into smoothies with a little bit of banana for sweetness. Her family loved them! Kat’s entrepreneurially-minded husband, Landon, had a sneaking suspicion others would love them too, and it didn’t take long for the couple to make it their mission to bring clean and delicious organic juices to as many communities as possible. They opened their first Clean Juice location in June 2015, in Huntersville, North Carolina and today, what began in Kat’s humble suburban kitchen has

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

WHAT IS FREECOAT NAILS? freecoat nails is the nation's 1st non-toxic nail and beauty bar centered around wellness and dedicated to bringing beauty to their customers free of all the harsh chemicals and smells that it usually comes with. They believe living a healthy and non-toxic lifestyle is just as important as living healthy in mind, body and spirit. They avoid toxic beauty components and are led by family and run on love. “Kat and Landon have created a family-oriented company culture where everyone feels like an equal piece of the puzzle. In the early stages of their career, when the Eckles began their journey with Clean Juice, they developed core values that they still hold themselves and their team members to each and every day.” — Alexis VanWallaghen, freecoat nails Marketing Manager

people with a healthier way to receive their beauty services,” says Alexis. And it’s true. Nontoxic is the new normal, and freecoat is here to make a statement.

Freecoat nails offers an array of services for their guests that includes manicures & pedicures, soaks, treatments, eccentric nail art designs, tinting, and unique options such as waxing, and infrared sauna. Their brand is making nontoxic the new normal and giving guests a healthier option for all their beauty needs with their decision to ditch the toxins, forget the fumes, and be jet-free.

earth, and really fresh beauty. Their Owners embody the brand and are committed to creating a local community presence while promoting a healthy, non-toxic lifestyle. “With raised awareness around health concerns from not only what many eat, but what is also put in and around our bodies, it has given us an opportunity to provide

For Franchising Information To learn more about Franchising opportunities available with freecoat nails, visit their website at https:// freecoatnails.com/franchising/ or reach out to freecoatnails@ frandev.co! ABOUT THE AUTHOR FranDevCo’s Communications & Content Specialist, Camantha Magoon, has a background in Linguistics and Anthropology and is using her unique skill set in the Franchising industry to promote growing concepts. .

WANT TO OWN A FREECOAT STUDIO? Our Owners see a need for a healthy option in an industry that is extremely underrepresented when it comes to a clean alternative for beauty services. With freecoat nails, the process of opening a beauty bar is as transparent and straightforward as their products: toxic-free. When Franchise Partners invest in freecoat, they invest in so much more than a business. They invest in health, the WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

THE NUMBER OF PEOPLE IN AMERICA AGED 65 AND OLDER WILL HIT 70 MILLION BY 2020 Now is the best time to start a business in this $300 billion dollar industry.

From personal care to privateduty nursing, ComForCare’s mission is to help provide a safe environment for seniors who are aging in place, allowing them the grace, dignity, and pride they deserve. ComForCare is known throughout the industry for developing specialized senior care programs including Alzheimer’s care.

CarePatrol is the nation’s largest senior placement organization. We take the pressure off families to help them find safer care options including assisted living, independent living, memory care, in-home care and nursing homes. Our senior advisors personally meet with families and serve as their guide -free of charge.

Estate sales often manifest when people find themselves at a crossroads in their lives. They may be downsizing upon retirement, dealing with the death of a loved one, or moving to assisted living. We provide an organized and professional way to sell their personal estate.

Visit us at BestLifeBrands.com to learn about each of these unique franchise opportunities in the senior care space.

SENIOR CARE

Standing Out in a Crowded Senior Care Marketplace by Mark Siebert, CEO, iFranchise Group

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

The market for senior care services continues to expand dramatically with no signs of slowing. Per reports by Statista, in 2020, the percentage of Americans over age 65 was 16.9%. By 2030, that number is expected to grow to over 20%. Put another way, according to the AARP, every day in the U.S., 10,000 people turn 65; by 2050, those over 65 will number 88 million. Senior care businesses have a great potential for growth and profitability. Statista reports that retail rates for home care and home health aid services are averaging about $23 to $24 dollars per hour; by 2030, these are projected to increase to $31 to $32 dollars per hour. With a ready base of clients (be it the seniors themselves or their family members) along with the earnings potential for the business owner, it is no wonder the senior care industry continues to be one of the most prolific in franchising. For current business owners in this space who want to expand via franchising, there are numerous factors to be considered when assessing the potential for franchising. While determining the franchisability of a business concept requires a significant amount of individual analysis, the iFranchise Group has identified a series of predictive criteria that can help assess a company’s readiness for franchising and the likelihood that it will achieve success as a franchisor. These include factors such as credibility and differentiation (more on these below), as well as teachability,

adaptability to the market, and other considerations related to return on investment and strength of management. In a crowded marketplace like the senior care space, you may question how differentiation can be achieved – why would a prospect choose to buy your franchise over another brand? There is an old saying in the restaurant business: “You sell the sizzle -- not the steak.” In a well-represented industry, if a franchise system wants to achieve its growth goals, it must stand out from the crowd of established competitors and appeal to the franchise buyer. Sizzle can come from innovative systems that bring additional profits, a unique service plan that brings added comfort and confidence to clients and their families, or from the glowing public reviews and recommendations of your brand. Unlike a unique concept in an untapped space, where you must act fast before someone else does, entering a mature space means the concept needs to have some key differentiators or benefits (e.g., a particular local connection or demographic appeal, state-of-the-art technology tools, better client/family communications, telehealth options, etc.). It can come

from a number of places; but if you don’t know what your sizzle is, you can’t promote it. But don’t despair, it is never too late to create that sizzle and appeal for potential franchise buyers. While there are numerous avenues for creating and promoting a concept’s unique selling propositions, in the senior care and medical space, it’s fair to say “credibility” is one of the most important criteria. In order to sell franchises, a company and its management team must first be credible in the eyes of its prospective franchisees. No matter how hot the marketplace, if you cannot get your prospects to believe in you, it will be hard to sell to your concept’s potential. Credibility can be reflected in various ways: organization size and credentials, number of years in operation, quality of marketing materials, online presence including reviews and favorable publicity generated by the concept, and the strength and experience of the management team. More importantly, credibility is cumulative. The more of these credibility-builders you have, the more confidence you will instill in your prospective franchisees. There are a number of things you can do to polish your credibility as a franchisor. Hire a designer to update the look and feel of your brand. Update your consumer marketing materials and website so that they are better than those of your established

competitors. Create video testimonials from clients and share them on your website and through social channels. Retain a public relations firm to help you obtain press in the local market. Recruit an advisory board made up of your most prominent business acquaintances. Also, retain experienced, reputable consultants and attorneys when making the leap into franchising. At the same time, remember you should not try and be all things to all people – that will sideline your efforts at differentiation. Maybe you’re the easiest to book, the largest in your local market, or you have shown you can hire and retain the most experienced caregivers. To compete with others in this space, different growth strategies could be considered as well. For example, a senior homecare business may focus franchise efforts by building a fortress strategy -- where you hypersaturate a single market to be a dominant and visible brand, before expanding outward from there. Carefully hone your unique selling points and work closely with your trusted marketing, consulting, and legal advisors -- and yours can be the sizzle that attracts the most attention in the red-hot senior care market.

ABOUT THE AUTHOR Mark Siebert is CEO of the leading franchise consulting firm iFranchise Group. Contact Mark at 708.957.2300 or info@ifranchisegroup.com. His book is Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

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RockBox Fitness Gives Athletes an Opportunity to Be Part of a Team Again by Camantha Magoon, Communications & Content Specialist, FranDevCo

RockBox Fitness is a stateof-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises in a fight-club meets night club atmosphere. The concept has quickly turned into one of the fastest growing brands in the fitness industry and was built with an eye on long-term attainment, but with a focus on measurable goals: giving Owners a muchneeded edge to stand out from the competition. These Owners inspire fun and fitness in their communities, and each one comes with a variety of experiences and backgrounds. From Corporate Executives

to Project Managers, to Professional Athletes, this fitness concept is a unique business opportunity that fosters positive change, by offering an atmosphere and workout unlike any other! It also provides the ability to be part of a team again within their relationship-inspired culture and Corporate support offering. Over the last year, RockBox Fitness awarded 21 New Owners for a combination of 35 additional studios across the U.S. Included

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

within the explosive growth was 3 husband and wife duos that had previous athletic backgrounds, which gave them the chance to make an impact beyond the field of play. Combine this incredible brand with the athletic mindset of dedication and resilience, and it creates a one-two combination that is poised to make waves. To get a closer look at the transition from professional sports to franchising, FranDevCo reached out to these former athletes turned RockBox Fitness Franchisees.

DJ Mitchell & Beth Nifong Atlanta, Georgia DJ Mitchell was a starting pitcher at Clemson University, drafted by the Yankees Organization in 2008. He played all levels of baseball during his 8-year career, making it to the Majors on the Yankees 40-man roster. His wife Beth Nifong has extensive experience in the media and broadcast industry, starting at CBS radio and working at various titles for 10 years. Beth is now the Integrated Sales Manager at Cox Media Group Atlanta. Beth first heard about RockBox through her previous connection with co-founder Steven Halloran. Impressed by the model of a scalable fitness junction, she became vastly interested in being part of the expansion of the brand. DJ became intrigued once FranDevCo walked him through the operations and from the first meeting, he saw it as a winning franchise. This was because of the rapid ascension of locations and the emphasis on strong relationship-building between Corporate support and their Franchisees. Now, this power couple is ready to make strides as they open their first studio in Atlanta. Aaron & Jamila Curry Seattle, Washington Aaron Curry, a former All-American linebacker at Wake Forest and selected fourth overall in the 2009 NFL Draft, is currently an Assistant Coach with the team that picked him: the Seattle Seahawks. His wife, Jamila Curry was born and raised in Charleston, South Carolina, and has a bachelor’s degree in Economics from Clemson. Both are now wearing many hats with Aaron still focusing on coaching while they ramp up to open their new RockBox Fitness studio! The couple’s interest in RockBox Fitness came from Aaron’s first experience of the workout while visiting North Carolina. He loved the intensity and found it difficult to find anything that compared in Seattle, so he decided to invest in his own studio location and bring it to the Northwest. Jamilia shares that same level of passion for the brand, emphasizing her newfound appreciation for being able to collaborate with her husband in their professional careers. WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

Mike & Shia Tolbert Charlotte, North Carolina Mike Tolbert was a two-time all-pro fullback for the Carolina Panthers and also played at San Diego and Buffalo during

his career. His wife Shianette was born and raised in San Diego and has a bachelor’s degree in Psychology with a minor in Criminal Justice. The couple has transitioned from a professional athlete lifestyle to owning multiple businesses and loving every second of their new goals in life. Stepping into a leadership position was new for Shianette because she never expressed interest in that kind of role. With RockBox Fitness she has been given the opportunity to advance out of her comfort zone and become the passionate business owner she knows she can be. Her new Boss Up mindset has become a guiding factor for her transition into this new direction in her life. Mike credits his wife’s new passion for this business venture to the culture at RockBox. The positive mantra about working hard each day translates from the leadership down, and he sees this high-

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octane energy to be influential in her can-do attitude. From battling it out in the big leagues to promoting positivity through fitness, RockBox Fitness allows athletes and their families a successful transition into the business world and gives them the opportunity to be part of a collaborative team that makes a difference in their communities. Are you an athlete ready to be a part of a team again? Learn more about franchising opportunities with RockBox Fitness, visit their website at https://rockboxfitness.com/, or reach out to rockboxfitness@ frandev.co! ABOUT THE AUTHOR FranDevCo’s Communications & Content Specialist, Camantha Magoon, has a background in Linguistics and Anthropology and is using her unique skill set in the Franchising industry to promote emerging concepts.

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SENIOR CARE

Qualicare Provides Comprehensive At-Home Senior Care as Pandemic Surges Growth Trends

by Nathan Weber

s the Coronavirus pandemic upended daily life last year, invoking burdensome social distancing in group health care settings, Qualicare, an in-home senior care franchise, thrived. Qualicare gained more than 50% more franchises than the previous two years. Qualicare’s franchising boom is due in part to its unique comprehensive home care services, known as “360 degrees of care.” Oftentimes, seniors and people seeking inhome health care need help grocery shopping, making hair appointments, and other daily tasks which can be burdensome for families. Providing assistance coordinating all of the needs of daily life, including complicated in-home health and wellness care, is the touchstone of Qualicare’s success. The comprehensive care model of Qualicare, which became even more popular during the pandemic, was envisioned by founders Wayne and Andrea Nathanson over a decade ago.

As the couple experienced the challenge of coordinating over 40 health and wellness providers for Wayne’s father who was diagnosed with Lou Gherig’s disease, they saw the need for a company that could really serve the needs of a busy family caring for a loved one. The model proved so successful that some of the original care providers working with Qualicare saw the potential in the company, and opened the first Qualicare franchise a decade ago. INDUSTRY GROWTH & TECHNOLOGICAL ADVANCES Qualicare’s successful model of in-home care corresponds to overall growth trends in the home healthcare industry. A 2021 article in Forbes states that industry revenue has grown at an annualized rate of 2.2% to $96.6 billion over the past five years. The article goes on to cite a 2018 AARP survey which showed 3 out of 4 adults over 50 want to stay in their homes and communities as they age. “We’ve seen healthcare preferences make a sharp shift

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away from long-term care facilities as the norm, toward families' desires to stay in their homes and receive care there instead.” said Nathan Weber, Vice President of Franchise Development at Qualicare. In addition to social distancing needs brought on by the pandemic, advances in technology empower seniors to live more independently than in the past. Everything from home safety alarms, monitoring devices, and electric stair lifts have made individual’s homes safer and more secure for seniors. Telemedicine has made seeing a doctor easier as well, as individuals can call or video chat with health care professionals remotely. Weber says that Qualicare works to be at the forefront of using medical technology in in-home settings. “Qualicare has technology partners with our local care team to help put together the right plan for care and technology working together,” said Weber.

FRANCHISE OWNER PASSION & SUPPORT Since its inception ten years ago, Qualicare’s franchise model is built upon mutual support of caring franchise owners and a backbone of support from the home company. Weber says he believes Qualicare’s approach to senior care is effective because franchise owners often understand how clients feel, since many, like the Nathansons, seek out

Qualicare after their personal experience of caring for a loved one. Weber said the most important determinant of success for a Qualicare franchise owner is that their “heart is in it.” According to Weber, Qualicare “is fueled by people who want to make a real difference and provide the most complete and exceptional care.” Qualicare welcomes individuals from both medical and non-medical

backgrounds to begin their “mutual discovery process” of becoming a franchise owner. Franchise owners have a significant voice at Qualicare, and are invited to participate in many aspects of the company, including advisory boards. Additionally, a franchise owner support network provides a place where franchise owners can share information with each other, and help each other’s businesses grow. In 2020, Qualicare received the Top Franchises Satisfaction Award from the Franchise Business Review. Qualicare was #3 in the “Top 10 Best Senior are Franchises to Own” in 2018 in Forbes, and multiple other awards have been given to local franchises throughout the last several years. “In the end, companies that have the right intentions, and are able to execute, will thrive,” said Weber. “And if we are serving our clients knowing we are achieving this high standard, we will be living out our mission.” https://www. qualicarefranchise.com/

ABOUT THE AUTHOR Nathan is an expert in Lead Generation, Sales and Marketing, and New Business Models, with over 25 years experience in the Franchise industry. As an experienced Business Owner, Entrepreneur, and Senior Management member, Nathan has built a career excelling in many areas including Market Research, Presentations, Communication, Reporting, Analysis, Internet Marketing, Business Development, Operations, and International Expansion throughout several countries around the world.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

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SENIOR CARE Q & A

Is Now A Good Time to Start A Physical Therapy Franchise? Q&A with John Hettenhausen, MBA, OTR/L, Director of Business Development, ApexNetwork Physical Therapy. aging population, an increase in active lifestyles, and a demand for more affordable healthcare and conservative treatments vs. expensive pharmaceutical and surgical interventions.

Q: Can you expand on the aging population and how that may impact the physical therapy industry? John:

We sat down with John Hettenhausen to get his outlook on franchising in the physical therapy space. John has been with ApexNetwork Physical Therapy for more than 15 years and has helped grow the company to more than 90 clinics in 13 states.

Q: I am looking at starting a healthcare business, why should I consider a physical therapy franchise? John: Healthcare franchises are on the rise, and the physical therapy industry is great market segment to get into right now, currently standing at $34 Billion in the United States. The variables driving demand for physical therapy services, include an

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

It’s no secret, the US population is aging. In 2020, it was estimated that over 54 million Americans were over the age of 65, and by 2030, all ‘Baby Boomers’ will be over the age of 65. With the average life expectancy nearing 72-73 years old, more people are living longer, and most are trying to stay active. Also, an older population means more individuals are susceptible to age-related conditions such as back pain, total joint replacements, strokes or other physical ailments.

Q: Is physical therapy only for seniors and older people? John: Physical therapy is a cost-effective approach for treating acute and chronic

“IT’S NO SECRET, THE US POPULATION IS AGING. IN 2020, IT WAS ESTIMATED THAT OVER 54 MILLION AMERICANS WERE OVER THE AGE OF 65, AND BY 2030, ALL ‘BABY BOOMERS’ WILL BE OVER THE AGE OF 65.” —John Hettenhausen, Director of Business Development, ApexNetwork Physical Therapy conditions and benefits patients of all ages. In the outpatient setting, we treat pediatric conditions, sports injuries in youth and adolescents, sprains and strains in middle aged adults, orthopedic injuries and surgery recovery, or even balance issues in the active aging population. We have also recently implemented a program called AgeStrong, an evidence-based Fall Prevention Programs, designed to reduce the risk of falls, improve balance and mobility, and provide an overall higher quality of life for aging individuals.

Q: If I start a physical therapy franchise, what kind of resources do you provide? John: ApexNetwork Physical Therapy provides all the systems and resources you need to run a successful practice. This includes site selection, floor plan design, equipment/vendor relationships, on-boarding support as well as ongoing training. We also assist with credentialling as well as handle billing and collections services. From an operational standpoint, we provide clinic enhancement and metrics benchmarking to ensure your clinic is operating efficiently. Marketing support includes assisting with strategic planning, graphic design requests, advertising and digital media needs.

You can reach John Hettenhausen at jhettenhausen@ apexnetworkpt.com For more information email franchise@apexnetworkpt. com, call 314.312.0129 or visit apexnetworkfranchise.com

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

The world is taking notice – NuVinAir® is a dealership’s best friend. Our revenue-generating NuVinAir® Support Plus+ Program (NSP+) is disrupting the auto industry through cleaning innovation, patented technology, and world-class support. Here are a few ways the NSP+ Program can benefit your dealership:

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TAKING EXECUTIVE RECRUITING TO THE NEXT LEVEL While we will still maintain our staﬃng services in our CORE niche, expanding into Executive Search opens up more possibilities, for the same, low price franchise oﬀering, thereby exponentially increasing franchisees ability to maximize ROI in a home based, low overhead, professional model.

With the Patrice & Associates Executive Search channel, franchisees can: Create an additional revenue stream to impact ROI Place professional, management and C Suite positions both in and outside of hospitality Take advantage of industries and job functions that are booming RIGHT NOW! Secure higher fees

Examples of Recent Executive Search Placements include: Multi Store Operations Supervisor, Brand Grocery Store Chain Executive Chef, Hospital Chief Operating Oﬃcer, Lawn Care Company Director of Marketing, Nationwide Dry Cleaning Company Director of Finance, Global Entertainment Company

About the Pandemic Patrice & Associates has continued to service its clients throughout the Pandemic and beyond. With more and more businesses beginning to resume operations, they are calling on us to help them re-staff and backfill positions in our CORE niche of Hospitality and Food/Beverage. We’re getting leads for new clients every week that want our help. As the economy rebounds, we’ll be there to help our client’s staff back up!

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New Licensing Concept Revolutionizes Franchising by Kaleigh Basile, Director of Marketing, Native Ceuticals

Native Ceuticals,

a fast-growing CBD licensing concept is turning the franchise world on its head with a year of exponential growth and the perk of ZERO royalty fees. Health & wellness has never been at the forefront of our lives as it is now and the team at Native Ceuticals couldn’t be more passionate about helping individuals find alternative holistic solutions. It all began in 2019, with the simple concept of “Let’s help as many

people as possible”. Stephen Brown, the CPO and head formulator at Native Ceuticals spent many years dedicated to understanding the benefits of the cannabis plant and how to use it as medicine to those suffering new, chronic & debilitating conditions. Stephen took his research and real-world cases with patients and along with Walter Tribolet founded Native Ceuticals. Their approach to opening Native Ceuticals was different from many of the other CBD

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companies on the market today. For starters, they felt the only way to 100% ensure the quality of their products was to employ a seed-toshelf business model. Much like farm-table, everything from planting the seeds, growing the hemp, harvesting, manufacturing and distribution is completed in-house in North Carolina. This seed-to-shelf business model added a level of transparency that many in the CBD space didn’t offer. All their products contain a QR code on its packaging that shows the consumer the official 3rd party completed lab testing on what is in each product. It was the goal of the team to have the information a consumer needed to make an educated buying decision at their fingertips. In addition to their seedto-shelf approach, they also understood the importance of working with minor cannabinoids in addition to CBD. The team works closely with CBG (cannabinoid associated with mental clarity, focus & brain health

as well as CBN (cannabinoid associated with improving sleep). This allowed them to strengthen their product line, increase sales throughout their stores, & help more people with chronic conditions related to brain health & sleep disorders. Another huge component of who Native Ceuticals is lies within their core principle of education. Their focus is on helping their customers understand how cannabinoids positively impact their bodies and lead to better health. They always say, “We’re people focused not product focused.” With the CBD industry booming, Native Ceuticals believe that their unique approach is positioning them to be a leader in the CBD space in the coming years. The industry itself is projected to reach $20B in 2024 (Forbes) & Native Ceuticals is proud to be a part of an industry that is truly helping people lead happier & healthier lives. Today, Native Ceuticals has expanded its footprint across the entire East Coast and is projected to expand West. Their goal is to find the right licensees to open additional stores that share their vision. They keep their corporate team small on purpose and work with each licensee closely on their individual location or locations. Each licensee benefits from zero royalty fees, zero marketing fees, and zero revenue sharing. They pride themselves on

MUCH LIKE FARM-TABLE, EVERYTHING FROM PLANTING THE SEEDS, GROWING THE HEMP, HARVESTING, MANUFACTURING AND DISTRIBUTION IS COMPLETED IN-HOUSE IN NORTH CAROLINA.

being a truly entrepreneur friendly business model and love for their licensees to share new ideas & best practices. Licensees benefit from comprehensive operations and marketing training as well as ongoing support in these areas at zero costs. In addition, the Native Ceuticals team has a white label program in place for licensees to have an additional stream of revenue with B2B partners. Territories across the entire East Coast are filling up fast as the team prepares for West

expansion as well as worldwide expansion in the not-toodistant future. For more information on licensing with Native Ceuticals, please visit: nativeceuticals.com or reach out to Blake Bernard, Director of Operations: blake.bernard@ nativeceuticals.com. ABOUT THE AUTHOR Kaleigh Basile is the Director of Marketing with Native Ceuticals. Kaleigh specializes in supporting licensee growth by working with them on a daily basis to help them achieve their marketing goals.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

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BUSINESS ADVICE

Why Trade Shows are Still an Important Part of Growing Your Business by Ted O’Shea, FranExpoUSA

f you are evaluating whether to exhibit at a show or not, consider how your presence - or absence - at these shows affects your business. Keep in mind that trying to save a few dollars today could compromise business tomorrow. Within any good marketing mix, brands should aim to meet prospects where they already are, whether that’s on social media platforms, with print marketing, cold calling or the halls of a convention center. Here are some of the benefits of setting up your company’s booth at a regional tradeshow:

NETWORKING Tradeshows provide exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face. Trade shows are great for networking, and it’s much easier to make a connection with someone, whether they’re a fellow exhibitor or an attendee, at a trade show than it is anywhere else. Your customers can put a face to the name – they’re not just dealing with a voice on a phone anymore, but a real person.

STAYING AHEAD OF THE COMPETITION Attending a tradeshow is one of the best ways for businesses and organizations to stay ahead of their competition. Doing market surveillance on the competition allows a company to see what their competition might be launching or focusing on in the coming months or years. Not to mention if your business is within the same

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

industry and your competitors are out at the tradeshows and you are not, your brand recognition could suffer. SALES PITCH One of the biggest reasons trade shows are important is that they give you and your employees the gift of time. If an attendee approaches your booth, you have a few seconds to capture their attention, but once you’ve

BRAND EXPANSION Businesses are always looking for ways to grow their brand and build brand awareness with their customers. This is one of the reasons why trade shows are important – they give companies a way to get their brand in front of new customers.

done so, you have the unique opportunity to educate them in a way that an ad or email blast just isn’t going to do. For one, your target audience is right in front of you. You can now introduce them to your product and show them your company’s unique value proposition – that is, what makes your company different and why the attendee should do business with you. RETURN ON INVESTMENT Reality is that many marketing tactics these days are still a gamble, and no one wants to

waste money on something that isn’t going to earn money. In a sea of inconsistent platforms and cyclical campaigns, event marketing provides a little more reassurance to companies that they’ll get at least some of the return on investment that they so desperately need. There’s much less uncertainty when it comes to event marketing when compared to traditional marketing: when a company goes to a trade show they can be certain that they are going to reach some segment of their target audience.

SALES/LEAD GENERATION The most important and number one benefit of trade show attendance is to generate sales and develop leads. The sales funnel generated at trade shows from first look to lead to eventual purchase is much shorter, then leads generated from any other source. ABOUT THE AUTHOR Ted O'shea has spent over 20 years developing and leading brands and brings a unique perspective and business management experience to help people fulfill their dreams and ambition of business ownership. Ted utilizes his background of business planning, sales, marketing, operations and management to help you with your new endeavor. Contact ted at 908-397-8124 or at tedo@ thefranchiseconsultingcompany.com.

ATTENDING A TRADESHOW IS ONE OF THE BEST WAYS FOR BUSINESSES AND ORGANIZATIONS TO STAY AHEAD OF THEIR COMPETITION. DOING MARKET SURVEILLANCE ON THE COMPETITION ALLOWS A COMPANY TO SEE WHAT THEIR COMPETITION MIGHT BE LAUNCHING OR FOCUSING ON IN THE COMING MONTHS OR YEARS. WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

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At The Exercise Coach, they believe that Strength Changes Everything. This is a central theme of the brand’s value proposition and fitness philosophy, a claim so important that Brian Cygan, CEO and CoFounder, uses it as the title of the recently launched national podcast (https://exercisecoach. com/strength-changeseverything-podcast/). For many franchise systems, the creation of such a national content channel would be the major

announcement of the year – for The Exercise Coach, this is just one of a series of significant accomplishments that have marked a remarkably strong 2020 and 2021. If you listen to the media narratives, brick-andmortar fitness is in trouble. After a year of immense operational challenges and closures, re-openings, and capacity restrictions; many brands had to make a pivot or shift, changing their service delivery or their model entirely. But Cygan and his team leaned into the core differentiators of the brand personal training, one-on-one

service delivery, scheduled appointments, small, clean studios, and safe, effective, and efficient training sessions. With their clientele largely being adults in their 40s, 50s, 60s, and beyond, these sessions and the environment the franchise provided were crucial for them to maintain their health and strength during the past year. Under the leadership of Cygan and Brad Bundy, COO, the brand launched its 100th open studio in January of 2021. This marked a nearly 30% increase in open locations from January of 2020. So far in 2021, the brand has launched an additional 15 units, bringing the total of operational locations to 110 studios in 29 states. The brand also projects at least another 25 units to be opened this year.

How did a fitness franchise experience such strong growth during such a year? Strong leadership and a proven model.

“Opening our first business at the beginning of a pandemic was a real challenge. But the support we had from our corporate team at The Exercise Coach helped us feel confident we could make it through it even stronger,” explained Sommer Hahn (Exercise Coach franchisee and multi-unit developer in Omaha, Nebraska). “They were immediately available to help by minimizing expenses and putting in new protocols to help us open safely. They communicated with us on a regular basis and continually innovated to offer even more options to operate safely for our coaches and clients. Through constant engagement with franchisees, they assured us that we were in a strong position to help people stay healthy in this new environment and that is exactly what we have seen. After opening our second studio this past year, we have seen nothing but success. We are grateful and so glad we are part of such an amazing team.” This growth has been recognized by Entrepreneur Magazine, whose yearly rankings are followed with considerable excitement by the franchise industry. In their 2021 rankings (https://www.

entrepreneur.com/franchises/ exercisecoachthe/334302) The Exercise Coach landed in the Top 175 on their national Franchise 500 List. Additionally, it was named in their list for Best Franchises for Veterans and a Top 100 Fastest-Growing Franchise. It is currently the fastest-growing personal training franchise in the country and is close to becoming the largest too. Steve Hopingardner, Exercise Coach franchisee in Perrysburg, Ohio had been open for less than a year before the pandemic hit.

“During the time we were shut down, Brian and the team kept us informed by hosting periodic meetings where we were able to share ideas, discuss best practices, and develop a solid client outreach and marketing plan. Because of these actions, we were able to re-open safely and with tremendous

client retention. Since re-opening, we have enjoyed incredible retention rates and brought on many new clients every month.” Steve was so impressed with the rebound and with the corporate team’s strong leadership that in March of 2021 he purchased a second development territory to expand his business in the Toledo market. Continued strong growth seems inevitable. In addition to the 110 locations currently operating, there are more than 130 development units awarded and committed to being opened in the next couple of years. And this does not count the continued development of new franchisees powered by the brand’s partnership with the franchise industry’s largest franchise sales organization, Franchise FastLane.

Story continued on the next page

base, made a difference in our client’s lives, and built each other up along the way.”

Jen Cain, VP of Franchise Development at FastLane, has been blown away by the continued and steady growth and has seen first-hand how a strong culture leads to positive system momentum.

‘Strength Changes Everything.’ This is often in reference to the science-based truth that progressive and meaningful strength training brings about a cascade of physical benefits to their clients. But as the last year has shown us, the strength of leadership and a team of experienced franchise executives can change the trajectory of hundreds of franchisees and their local businesses. “The pandemic necessitated adaptation and accelerated innovation. However, for franchise brands, more than anything, the pandemic tested the strength of their business model and the collaborative mindset of their culture,” Cygan said, reflecting on the past year.

“The Exercise Coach is a brand that is setting standards, not only in the personal training space but in the franchising space as well. The team behind The Exercise Coach has been the epitome of responsible growth, all while creating a culture built on integrity, hard work, and success. We anticipate consistent “I could not be more and continued franchise proud of the commitment, growth of 50+ franchise character, and resilience demonstrated by our units a year. I am honored to be a part of the team that franchisees and corporate support team during a is changing the lives of so protracted season of many franchisees and their continuous uncertainty. clients across the country.” Together, we grew our Brian Cygan is fond of saying,

brand footprint, recovered, grew our national client

To learn more about The Exercise Coach email exercisecoachleads@franchisefastlane.com

Many economists and retail experts predict a roaring bounceback in 2021 for local brick-and-mortar businesses. And yet, The Exercise Coach did not sit back and wait for the rebound. They boldly grew in the face of the storm and are the best-positioned fitness brand to serve the millions of Americans who are more aware of their need for personal wellness improvements. Hopingardner summed this up well, “This pandemic highlighted the unhealthy state of many American adults struggling with disease and comorbidities. The undeniable need for effective whole effort exercise and whole food nutrition has never been more evident. I am very optimistic for the future of The Exercise Coach. We provide a proven program of effective exercise that adapts to people, regardless of current condition or abilities, in a clean and comfortable studio with knowledgeable coaches in no more than two twenty-minute workouts a week. What is not to like?”

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BUSINESS ADVICE

Buying an Existing Business by Greg Mohr, Consultant, The Franchise Consulting Company

selling their businesses. Buying an existing business is a good option because it lets you skip past some of the pain points and costs of starting a new business as well as giving you insight into how the business will be run. But don’t make the leap until you do your homework. Before you begin the journey of buying a business of your own, minimize buyer’s remorse by following the checklist below.

uying a business is a big decision — luckily there are always a multitude of resale opportunities in the market and franchise resales tend to be the best. However, prior to pulling the trigger on buying

an existing business, you want to do your homework. Every year, more than 500,000 businesses change hands, and that number is expected to skyrocket in the next several years as millions of baby boomers begin retiring and

SEPTEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

BUYING AN EXISTING BUSINESS CHECKLIST Many people make the fatal mistake of buying a business based upon activities that they enjoy doing. The reality is you want to buy a business that has the characteristics that are most important to you that will ensure your business success. What are these characteristics? Think about what success you’ve had in the past and why. If you are passionate about doing something that will keep your interest, but will it pay the bills? This is one of the key items to consider prior to buying a business.

FIGURE OUT WHAT TYPE OF BUSINESS YOU WANT TO BUY Narrow down your passions, interests, skills, and experience. For instance, if you enjoy cooking, is a restaurant really the right business? It might not be when you consider the other components of running a restaurant. People, supply chain, operations, marketing, and other components must be analyzed just as carefully as the physical act of cooking. Although you might just want to buy a business for the financials alone — by its expected return on investment — it’s also important to align yourself with the business's immaterial goals.

SEARCH FOR BUSINESSES THAT ARE FOR SALE There are plenty of ways to f ind the right business for sale that f its the criteria you’ve decided on. These include: • BizBuySell • Craigslist ads. • Classif ied newspaper ads • Asking people in your network of smallbusiness owners. • Chamber of commerce • Working with a business broker. Business brokers have insight into many businesses that are for sale and many more that may be pocket listings. These typically include f ranchise resales which may not be on any of the normal sites.

UNDERSTAND WHY AN EXISTING BUSINESS IS UP FOR SALE There are 2 reasons why a business is for sale, the reason the seller tells you and the real reason. Now that is not always exactly right but many times there is truth to this. There are plenty of reasons a business owner might put their business up for sale, including something as simple as an innocuous lifestyle choice like retirement. Or there might be a more worrisome reason, like a fundamental problem with the business. If you’re about to buy a business, you’ll want to know exactly why the businesses you're considering are no longer working for their current owners. Here are a few questions to ask yourself and the seller while you’re investigating: • Is there a real market for this product or service? • Competitors • Location problems. • A brand or reputation issue. • Inventory difficulties • Old equipment Do your homework and make sure you know as much as you can about the existing business's successes, failures, challenges, and future opportunities. In addition to speaking with the owner about these concerns, and talk to existing customers, existing employees, locals in the area, neighboring businesses and so on. Mystery shopping is always a good idea! Looking at a franchise resale brings in the added opportunity of talking with existing franchise owners across the US. How

are they doing? How do they see their market expanding? How is the franchisor helping to grow their market? NARROW IN ON A BUSINESS THAT ALIGNS WITH YOUR BUDGET, GOALS AND RESOURCES What are you really trying to accomplish? Think about how you would like to live like over the next few years. How much time and money do you want to invest? What are you looking to get out of the business? More time with the family? Need an added income source that will help with retirement? WHAT DO YOU REALLY LIKE DOING? • Have people come to you • You go to them • Working on projects • Overseeing teams DO YOUR DUE DILIGENCE Ultimately, you will need the business to support you and the business. You must do your due diligence and ask for help from people who have bought and sold businesses in the past.

People like myself.

ABOUT THE AUTHOR Hi, I’m Greg Mohr, former corporate ladder climber, author, and 2019 Franchise Consultant of the year at the #1 franchise consulting company in the US and I believe jobs are tools to help us live happy, fulfilled lives. That’s why I help entrepreneurs and corporate holdouts create wealth, financial freedom and security through franchising. Contact me at 361-7726401 or gregmohr@ thefranchiseconsultingcompany.com for a list of franchise resales in your area.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

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BUSINESS ADVICE

The Mainstreaming of Mind/Body Care by Mariel Miller, Consultant, The Franchise Consulting Company few of our favorite products/ services focused on mind and body wellness and in highdemand.

or so many, 2021 and beyond will be about regaining what we lost and finding new ways to take care of ourselves both physically and emotionally. Self-care never goes out of style and successful businesses in this space are very popular investments. You’ll find a multitude of franchise options across all investment levels. Here are a

FITNESS WEATHERED THE STORM 2020 will be remembered as a game-changer for many businesses, especially those in the fitness industry. The worldwide COVID-19 pandemic changed everything in fitness as home based fitness took off. However, with the rebound in the great opening, the re-emergence of fitness is one of the main stories of franchising.. Even as you read this, health clubs are reopening and the very best are restructuring their services. As people become savvier about workouts, they’re using post-workout time to recover faster and enhance performance. Access to topof-the-line recovery tools and groups once reserved for professional athletes and physical therapists are making their way into workout routines and boutique fitness is leading the way. Services designed to care for injuries and pain , improve mobility, and increase relaxation are expected to continue an impressive increase through 2021 and beyond. Furthermore, people

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are increasingly focused on whole-body wellness, and improve overall well-being. Franchise options treating all aspects of health, such as exercise, nutrition, sleep, stress-reduction, and mental/ emotional balance are on the rise. As such, expect to find niche offerings like elderwellness and workplace wellness incorporated in some concepts or standalone options. BEING & STAYING HEALTHY PROVES VERY PROFITABLE The meteoric rise in appeal of health and wellness related franchises and the sustainability of these options is largely due to the unique consumer behavior of the nations millennials. Millennials — those aged 22 to 35 — are not only the largest living generation today but also became the workforce majority at the end of 2015. In just eight years, they will make up 75 percent of the American workforce. This generation grew up in a time of rapid change, which gives them different priorities and expectations than previous generations. Their unique upbringing and subsequent values are reshaping our economy in almost every way possible.

Wellness is a daily, active pursuit for millennials. They are much more health-conscious than previous generations, they smoke less and almost half consider healthy eating a lifestyle choice as opposed to a goal-driven diet. This generation best illustrates what Hippocrates suggested, “Let food be thy medicine and medicine be thy food.” With that in mind, fast-casual food franchise options are even more “essential” particularly brands that offer the trifecta: 1. Signature taste, 2. Quality fresh ingredients, and 3. “Made-to-order” or otherwise personalized experience. Foods won’t just be valued for staving off hunger pains. The future of food and drink will take cues from the supplement market, calling attention to the roles that specific ingredients play in improving overall health and well-being.

WELLNESS IS A DAILY, ACTIVE PURSUIT FOR MILLENNIALS. THEY ARE MUCH MORE HEALTH-CONSCIOUS THAN PREVIOUS GENERATIONS, THEY SMOKE LESS AND ALMOST HALF CONSIDER HEALTHY EATING A LIFESTYLE CHOICE AS OPPOSED TO A GOAL-DRIVEN DIET. COVID-19 was a reminder that health is transient and can change at any time. For many, this led to looking for products that could support a healthy immune system to better prepare them for illness. In addition to healthy eating, support regimens such as IV Bars have supplemented healthy eating to boost immunity. THE COMPANION CRAZE Pets, especially dogs and

cats, can reduce stress, anxiety, and depression, ease loneliness, encourage exercise and playfulness, and even improve cardiovascular health. Caring for an animal can help children grow up more secure and active. Pets also provide valuable companionship for older adults and add real joy and emotional balance to one's life. This is one health & wellness trend that spans generations of consumers and is not slowing down anytime soon.

RECENT STUDIES HAVE SHOWN REMARKABLE RESULTS: • People with pets are less likely to suffer f rom depression than those without pets. • Pet owners have lower blood pressure in stressful situations than those without pets. • Playing with a pet often elevates levels of serotonin and dopamine, which increase well-being and a sense of calm and relaxation. • Pet owners have lower triglyceride and cholesterol levels (indicators of heart disease) than those without pets. • Heart attack patients with pets survive longer than those without. • Pet owners over age 65 make 30 percent fewer visits to their doctors than those without pets.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

The pet industry has been experiencing explosive growth. According to The American Pet Products Association, almost 85 million households have a pet and over the last 30 years pet ownership has gone from 56% to 68% of all households.

ACCORDING TO THE AMERICAN PET PRODUCTS ASSOCIATION, ALMOST 85 MILLION HOUSEHOLDS HAVE A PET AND OVER THE LAST 30 YEARS PET OWNERSHIP HAS GONE FROM 56% TO 68% OF ALL HOUSEHOLDS. While baby boomers account for 32% of pets owned, households headed by younger cohorts account for 62% of pet ownership. In fact, many of our readers have added a pet to their household in the last year. Have you? With consumer spending and demand on the rise, pet-related franchise opportunities come in all shapes and sizes. Consider essential services such as: veterinary care, grooming, boarding and walking. Complementary and luxury services also show strength: Pet hotels, doggy day-care, dog-obedience, taxi-services,

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meds management & other concierge care. Even endof-life needs for animals are mainstreaming into viable business models. Whether it's the good-mood aspect, the profit margins or the potential for the entire family to participate, well-built pet-services franchise options should be on everyone's short list for a good look.

ABOUT THE AUTHOR Mariel Miller has been a popular franchise advisor for professionals, couples and investors since 2004. She’s ranked in the top 1% of industry exports nationwide. Contact Mariel at 732-298-0900 or at mariel@ thefranchiseconsultingcompany.com.

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SENIOR CARE

Senior Care Is BOOMING! by Jen Wherrell, Consultant, The Franchise Consulting Company

f all the different franchise opportunities there are few that are as robust as elder care. Here you have the ability to do well and do good at the same time and be in a growing industry that has decades of growth in front of it. Entrepreneurs oftentimes wonder if a category is going to give them the return that they need and we see healthcare as sustainable and long-term. The reality is as the population gets older there are millions of people who will be needing in-home medical and nonmedical care for years to come. This presents a huge opportunity for entrepreneurs to run an inspiring business in their local market.

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INDUSTRY SIZE GROWING The global home healthcare market was valued at US$ 167.28 billion in 2020 and anticipated to grow 8.65% during forecast period 2021 to 2030. Home health care illustrates a large number of locally based solutions to further help individuals that are suffering from short term to long term diseases that include blood pressure, respiratory disorders, heart disorders, bone fractures, Alzheimer's, and so many more. The growth of this industry in the last half of the decade has been staggering. This makes for a promising future of healthcare franchises of the booming healthcare franchise opportunities, not to mention the upside from investment.

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THE GLOBAL HOME HEALTHCARE MARKET WAS VALUED AT US$ 167.28 BILLION IN 2020 AND ANTICIPATED TO GROW 8.65% DURING FORECAST PERIOD 2021 TO 2030. YOU’RE NOT GETTING ANY YOUNGER With improvements in healthcare, the lifeexpectancy of the aging population in America is exploding. Over the last 100 years, the share of the world’s population that is 65 and older has expanded and is the by-product of progress in science and public health. In America, this expansion began when the first wave of the nation’s 76 million baby boomers turned 65

in 2011. This means the number of people over the age of 65 is trending to jump well over 40 percent. All of this leads to a rise in the population's demand for home healthcare. The Department of Health and human services estimates that “almost 70% of people turning 65 will need longterm care at some point in their lives.” GROWING MENTAL DISEASES Because our population is living longer the number of mental diseases is also growing. Just around 7 percent of elderly adults say that they experience mental anguish. Half of those adults also describe high rates of poor physical health, with higher rates of stroke, heart attack, diabetes and much higher blood pressure than their peers

who report some or no mental distress. 11 percent of elderly that are over the age 65 communicated they rarely or never get social or emotional support. Making more strain on their families or caregivers. The impact of

an eldery mental diagnosis on caregivers is multifaceted, ranging from economic concerns to apprehension about having to alter their lifestyle to provide care for their family members. The need for an in-home healthcare company that is aware of their concerns, needs, and feelings is a top priority. Making in home healthcare a niche market that will continue to expand over the coming decades. ABOUT THE AUTHOR Jen Wherrell is an independent consultant with The Franchise Consulting Company, Jen will put her 15 years of franchise business experience and success at your disposal. She can help you attain the freedom that comes with being a successful business owner. She is looking forward to getting to know you better, and matching you with the perfect franchise company to suit your personal and professional goals. Contact Jen at 407-342-1568 or at Jen@ thefranchiseconsultingcompany. com.

WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021

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! Y L I M A F R U O JOIN Be a part of the Fastest-Growing Concept in the Automotive Maintenance Industry! “It is such an exciting time to be a part of Strickland Brothers 10 Minute Oil Change. Our staff is eager to help and grow with our Franchise Partners. The family atmosphere is what makes Strickland Brothers who we are. Each customer is our most valued customer.” —Justin Strickland, CEO/President

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JOSEPH H. RODA, Esq.

Joe co-founded Roda & Chalfant, LLC in 2020 and serves as a partner, attorney and trusted business advisor to his clients. Since 2010, Joe has co-founded several business development companies and franchise systems, including St. Gregory Development Group, CycleBar, and Fueled Collective. Joe served as Vice President and General Counsel at St. Gregory, while overseeing the sale and compliance management of over 7,000 franchises worldwide. Following St. Gregory and CycleBar’s acquisition, Joe served as a shareholder and board member to numerous franchise systems, including Xponential Fitness (Pure Barre, Club Pilates, CycleBar, Row House, Stretch Lab, Yoga Six).

DREW A. CHALFANT, Esq.

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SENIOR CARE

Senior Care & Medical Franchise Brands: What’s Next for These Industries? by Bill McKee, Consultant, The Franchise Consulting Company

hether you are interested in the medical care field or the Senior Care field, but have no experience or background in either field, there are many franchise opportunities out there for you. Both sectors of the franchise industry are highly profitable, and they don’t require a ton of marketing or experience. In short, this is a great opportunity for anyone who is passionate about serving the senior population or investing in a medical business. SENIOR & MEDICAL FRANCHISES ARE IN HIGH DEMAND Medical and senior care franchises have always been in high demand. With medicine advancing rapidly, people are living much longer lives. As a result, the need for senior homes and medical facilities continues to increase. In fact, both medical and non-medical care facilities are on the rise around the country. So, now is the perfect time to invest in this type of franchise!

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WHY SHOULD YOU INVEST IN A SENIOR CARE OR MEDICAL FRANCHISE BUSINESS? There are many reasons you should choose to invest in senior and/or medical type franchise businesses. Franchise investment, in general, is a great business strategy, after all you are in business FOR YOURSELF, but not BY YOURSELF and you are given the opportunity to achieve lifestyle goals as well as financial goals. YOU ARE PROVIDING PEOPLE WITH AN ESSENTIAL SERVICE Medical and senior franchises are crucial, and essential, for seniors and other individuals that cannot care for themselves. These businesses are important, especially as our population begins to age. They also help serve people that really need care and attention. So, if you want to get into a business that really matters, this may be your best option! DEMAND WILL NOT SLOW DOWN ANYTIME SOON Senior Care and Medical franchises will continue to grow and flourish over the coming decades. You don’t want to miss out on these great recession proof opportunities. CHOOSE A STABLE, WELL RUN, AND PROFITABLE FRANCHISE THAT SINCERELY WANTS TO HELP PEOPLE. You want to choose a franchise with a proven

FRANCHISE INVESTMENT, IN GENERAL, IS A GREAT BUSINESS STRATEGY, AFTER ALL YOU ARE IN BUSINESS FOR YOURSELF, BUT NOT BY YOURSELF AND YOU ARE GIVEN THE OPPORTUNITY TO ACHIEVE LIFESTYLE GOALS AS WELL AS FINANCIAL GOALS. track record that has great training and supports the franchisees. You don’t want to be concerned about the possibility of failing. Luckily, there are many medical and senior care franchises that meet these criteria. Adding to the value of these types of franchises, the people who are involved in senior care and medical franchises are some of the kindest people you’ll meet. They are reflective, creative, purposedriven, and relentless in pursuing and sharing ideals. In addition, you can hire and work with likeminded people that really care about the senior population and your community.

SO WHAT ARE YOU WAITING FOR? If you are principled, purposedriven, enjoy achievement and have an insatiable desire to make a difference, you really should find out what opportunities are open to you.

ABOUT THE AUTHOR Bill McKee has been a business owner since 1993 and built several successful businesses. He has a fascination for understanding different business models and really enjoys helping people. For those reasons, he has been a franchise consultant since 2007 and has helped well over a hundred people to be awarded franchises. If you are interested to see what is available in your area, (it doesn’t cost anything to look) contact Bill at (972) 767-8433 or email at Bill@ TheFranchiseConsultingCompany.com.

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"Passive ownership and a fully absentee model is what Sharkey's is all about, says CEO Scott Sharkey. We have been able to combine a passive ownership franchise with a model that is 100% recession proof for today and years to come. Sharkey's Cuts for Kids is not one of those trendy franchises where maybe you make back your ROI within 3-5 years before your concept gets replaced by something bigger, better, or more trendy. Our franchise offers people the opportunity to invest in a brand that has longevity, is fun to run, is recession proof and has very little competition. 40 New Locations in 2021! SharkeysFranchisingCompany.com

FRANCHISEJOURNAL.COM/SUBSCRIBE C O N TA C T U S I N F O @ F R A N C H I S E J O U R N A L . C O M