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Will Virtual Discovery Days
Stick Around
Beyond the Pandemic? Discovery Days for franchises were developed as an opportunity for both franchisors and potential franchisees to get to know each other and decide whether they are a good match. Traditionally, they have involved in-person meetings conducted at the franchisor’s offices, but in the age of COVID, franchi-
14 The Franchise Woman
sors are changing that and finding benefits that may alter the process long after the COVID crisis ends. Franchisors are creating interactive virtual programs for potential franchisees similar to what they would get during an in-person visit to the franchisor’s headquarters. This
by Julie Lusthaus
