Social Media
Getting the Most
Out of
Your Marketing Team Companies of all sizes have teams that specialize in different aspects to help the company accomplish its overall goal. This division of labor is completely normal and even is the standard in today’s business world. On the other hand, at some point in your career, you’ve probably been
26 The Franchise Woman
in a work situation where the right hand didn’t know what the left hand was doing. Unfortunately, this is also common. As a franchise owner, it’s your responsibility to ensure this doesn’t happen — especially when it comes to marketing.
by Michelle Hummel
