The Franchise Woman January/February Issue

Page 28

Marketing Tips

Go Team!

Why Your Marketing

Should Involve Your Team Members

by Michele Rempel Most businesses cannot survive long without a team. Business owners that spend too much time in the business rather than on the business often find themselves unable to keep up with the varied demands and are unable to grow. In the same vein, keeping all your marketing compartmentalized to one person or department is not the best solution in today’s multichannel and multimedia environment.

28 The Franchise Woman


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