The Franchise Woman is Fabulous
When Passion and Purpose Collide by Elizabeth Denham
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hat is the truly fabulous thing that happens in life when your passion and purpose collide? Fulfillment! This is what Brandi Ackerman has experienced as a Smoothie King franchisee.
“Everybody is put on this Earth to do something. I feel like my purpose is to inspire and encourage people,” Ackerman said. “Smoothie King is a great fit for me because its vision and purpose are the same as mine.” Ackerman believes that as a business owner, you should reflect the brand in your lifestyle and really believe in what you do.
Smoothie King Mission Statement
It is our Vision at Smoothie King to become THE healthy alternative to unhealthy food choices by providing a consistent, outstanding guest experience, great tasting nutritional smoothies and the highest-quality nutritional products in a healthy, energetic environment. “I live it and breathe it. My mission is to help people to live a healthy and active lifestyle. I want everyone to live their best lives for themselves,” she said. “I try to help people have a healthy attitude towards food. When I am at the gym, I try to encourage the person next to me. I want my team at work to have the same ideals, so I try to hire staff who align with that same feeling. We want bright, fun, chipper people with an eye towards health and fitness. When you think of Smoothie King, we want you to think of those qualities.”
“Everybody is put on this Earth to do something. I feel like my purpose is to inspire and encourage people.” Ackerman’s healthy and active lifestyle even bleeds over into work parties. Each year for the Smoothie King Christmas party, she takes her team to work out at Orange Theory Fitness. “The kids we hire love it,” she said. “And we spend some time together working out, having fun, and building the brand within our team.” Ackerman wasn’t always so devoted to health and fitness. When she was in high school, she was overweight and did not feel cute at all. She tried college, but found more
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The Franchise Woman
