The Franchise Woman

Page 36

Are you FearLESS or FearFULL? A successful FRANCHISE system behind you may take the fear out of business ownership. by Susan Scotts

D

o you truly see yourself as a fun, fabulous, fearless and fierce female on the inside, but you find yourself coming across to others as fearful and meek? Do you find yourself trying to be liked because you’re feeling less than your male counterparts? Or less valued by your male counterparts? If you chose the latter options, you are not alone. How do you push through the fearFULL feelings and embrace being FEARLESS? First, let’s look at women in corporate America. Currently, and for centuries throughout history, biases against women (either by their male counterparts or their own thoughts) have allowed for only 4.9% of Fortune 500 CEOs and 2% of S&P 500 CEOS to be women, and those numbers are in a decline. This tendency, whether conscious or unconscious, has played a significant role in hiring and promotion decisions. But the strength of women’s attributes do not align with these lower numbers. In fact, you might be interested to know that others around you view you as a strong and successful individual. In a recent article titled, “Research: Women Score Higher Than Men in Most Leadership Skills,” the Harvard Business Review (HBR) shared their findings from their analysis of 360-degree reviews that women in leadership positions were perceived as being every bit as effective as men. “In fact, while the differences were not huge, women scored at a statistically significantly higher level than men on the vast majority of leadership competencies we measured.”

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The Franchise Woman

Female Franchise Ownership by the Numbers Franchise Women Female-Owned Franchises

2017 2007

27% 20%

Women in a Franchise Partnership with Men

2017

17%

Women in Franchise by Industry Women are dominating in these business sectors Education Slimming Salons Accessory and Arts Beauty Salons and Nail Bars


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