The General Standard 2021 Wholesale Catalog

MADE IN THE USA

02-22-2021

Our Mission is to create the most sustainable, equitable, and economical garments in the world.

Our process starts with the seed. We use single source e3 cotton seeds. They require far less water, reduce CO2, are gentle for the soil, and support US farmers. We then convert the e3 cotton into our next generation Ring Optic yarn. Our Ring Optic yarn is then knit into high quality made in USA fabric.

Finally all of our garments are sewn in our Los Angeles factory. From seed to farm to fabric to sew, General Standard has set a new standard for US-made, sustainable garments.

The Basic C O L L EC T I O N Tees + Fleece

The Basic SS Tee 200gsm / 6oz / 20 Single / Open-End Jersey

B2100 S/S Tee with tubular construction to minimize torquing – Straddle stitch at shoulder seam Tonal self-fabric interior neck tape – Unisex fit – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

S

M

L

XL

2XL

3XL

Chest Width

18

20

22

24

26

28

Body Length

27

28

29

30

31

32

e3 Cotton

Ring Optic Yarn

• • • • •

200gsm / 6oz / 20 Single / Open-End Jersey Tear-away labels on Colors PFD labels in CB neck Solid Colors: 100% Cotton Heather Colors: 90% Cotton / 10% Polyester *

AVAILABLE COLORS

* Heather products do not use e3 Cotton or Ring Optic yarns

White

Heather Grey*

Black

PFD**

The Basic SS Fashion Tee 145gsm / 4.3oz / 30 single / Ring-Spun / Light-Weight Jersey

B1101 S/S Tee with side seam construction to minimize torquing – Straddle stitch at shoulder seam Tonal self-fabric interior neck tape – Unisex fit – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

• • • • •

S

M

L

XL

2XL

3XL

Chest Width

18

20

22

24

26

28

Body Length

27.5

29

30.5

32

33.5

35

145gsm / 4.3oz / 30 single Ring-Spun / Light-Weight Jersey 100% Cotton Tear-away labels on Colors Side-Seam labels on PFD

AVAILABLE COLORS

White

Black

PFD**

The Standard C O L L EC T I O N Tees + Fleece

The Standard SS Tee 240gsm / 7.1oz / 16 Single / Open-End / Mid-Weight Jersey

S4101 S/S Tee with side-seam construction – Straddle stitch at shoulder seam – Tonal self-fabric interior neck tape – Unisex fit – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

S

M

L

XL

2XL

3XL

Chest Width

20

21

22

23

24 1/2

26

Body Length

27

28

29

30

31

32

e3 Cotton

Ring Optic Yarn

AVAILABLE COLORS

White

Black

PFD**

• • • • •

240gsm / 7.1oz / 16 Single Open-End / Mid-Weight Jersey 100% Cotton Tear-away labels on Colors Side-Seam labels on PFD

The Standard SS Fashion Tee 200gsm / 6oz / 18 Single / Ring-Spun Jersey

S3101 S/S Tee with side-seam construction – Straddle stitch at shoulder seam – Tonal self-fabric interior neck tape – Unisex fit – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

S

M

L

XL

2XL

3XL

Chest Width

20

21

22

23

24 1/2

26

Body Length

27

28

29

30

31

32

e3 Cotton

Ring Optic Yarn

• • • •

AVAILABLE COLORS

White

Black

PFD**

200gsm / 7oz / 18 Single / Ring-Spun Jersey 100% Cotton Tear-away labels on Colors Side-Seam labels on PFD

The Standard LS Tee 240gsm / 7.1oz / 16 Single / Open-End / Mid-Weight Jersey

S4104 L/S Tee with side-seam construction – Relaxed fit for ease and comfort – Straddle stitch at shoulder seam – 1x1 folded rib detail at sleeve cuff – Tonal self-fabric interior neck tap – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

S

M

L

XL

2XL

3XL

Chest Width

20

21

22

23

24 1/2

26

Body Length

27

28

29

30

31

32

Ring Optic Yarn

AVAILABLE COLORS

PFD**

240gsm / 7.1oz / 16 Single Open-End / Mid-Weight Jersey 100% Cotton Side-Seam labels

PFD custom color pictured / Not stock

e3 Cotton

• • • •

The Standard Hoodie Lite 380gsm / 11.2oz / Open-End Fleece

S7133 L/S hoodie sweatshirt – Relaxed fit for ease and comfort – Made with densley knit 3-End fleece – Straddle stitch at shoulder seam – No drawcord – Lined hood – 1x1 folded rib detail at sleeve cuff and bottom opening – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

S

M

L

XL

2XL

3XL

Chest Width

21 1/2

22 1/2

23 1/2

24 1/2

26

27 1/2

Body Length

27

28

29

30

31

32

e3 Cotton

Ring Optic Yarn

AVAILABLE COLORS

Black

Navy

Charcoal

PFD**

• • • •

380gsm / 11.2oz / Open-End Fleece 100% Cotton Tear-away labels on Colors Side-Seam labels on PFD

The Standard Hoodie 460gsm / 13.6oz / Open-End / Mid-Weight Fleece

S8135 L/S hoodie sweatshirt – Relaxed fit for ease and comfort – Made with densely knit 3-End fleece – Straddle stitch at shoulder seam – Flat-knit DTM drawcord – Lined Hood – 1x1 folded rib detail at sleeve cuff and bottom opening – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

S

M

L

XL

2XL

3XL

Chest Width

21 1/2

22 1/2

23 1/2

24 1/2

26

27 1/2

Body Length

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

31 1/2

e3 Cotton

Ring Optic Yarn

AVAILABLE COLORS

White

Navy

Black

PFD**

• • • •

460gsm / 13.6oz / Open-End / Mid-Weight Fleece 100% Cotton Tear-away labels on Colors Side-Seam labels on PFD

The Standard Crew 460gsm / 13.6oz / Open-End / Mid-Weight Fleece

S8107 L/S crew sweatshirt – Relaxed fit for ease and comfort – Made with densely knit 3-End fleece – Straddle stitch at shoulder seam – 1x1 folded rib detail at sleeve cuff and bottom opening – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

S

M

L

XL

2XL

3XL

Chest Width

21 1/2

22 1/2

23 1/2

24 1/2

26

27 1/2

Body Length

26 3/4

27 3/4

28 3/4

29 3/4

30 3/4

31 3/4

PFD custom color pictured / Not stock

e3 Cotton

Ring Optic Yarn

AVAILABLE COLORS

White

Navy

Black

PFD**

• • • •

460gsm / 13.6oz / Open-End / Mid-Weight Fleece 100% Cotton Tear-away labels on Colors Side-Seam labels on PFD

The Standard M Pant 460gsm /13.6oz / Open-End / Mid-Weight Fleece

S8140 Classic pull-on trainer pant – Relaxed fit for ease and comfort – Made with densley knit 3-End fleece – Elastic waist-band and leg opening – Flat-knit DTM drawcord – Made in the USA

GARMENT SPECS ** Specs reflect Post-Dye sizing for PFD products

S

M

L

XL

2XL

27

29

31

33

35

27 1/2

28

28 1/2

29

29 1/2

Waist Inseam

e3 Cotton

Ring Optic Yarn

•

460gsm /13.6oz

•

Open-End / Mid-Weight Fleece

•

100% Cotton

AVAILABLE COLORS

Black

PFD**

The Standard W Pant 460gsm /13.6oz / Open-End / Mid-Weight Fleece

S8240 Classic pull-on trainer pant – Relaxed fit for ease and comfort – Made with densley knit 3-End fleece – Elastic waist-band and leg opening – Flat-knit DTM drawcord – Made in the USA

GARMENT SPECS

XS

S

M

L

XL

25

27

29

31

33

26 1/2

27

27 1/2

28

28 1/2

Waist Inseam

e3 Cotton

Ring Optic Yarn

AVAILABLE COLORS

PFD**

•

460gsm /13.6oz

•

Open-End / Mid-Weight Fleece

•

100% Cotton

PFD custom color pictured / Not stock

** Specs reflect Post-Dye sizing for PFD products

Create Better We created better so consumers can buy better.

“The question is no longer whether it is necessary to improve sustainable business practices, but rather how long it will take before consumers to stop buying from brands that do not act responsibly.”

Bain Consulting Group

73%

73% of Millennials and Gen Zers are willing to pay more for sustainable products 1

1

2015 Nielsen Global Corprate Sustainability Report

50%

50% of consumers plan to switch to more environmentally and socially friendly brands 2

2

2Bain Consulting Group 2019 Pulse of the Fashion Industry

INVESTED IN INNOVATION With excessive water usage, pesticides, toxic dyeing process and exorbitant emissions, the fashion industry is one of the largest polluters on the planet: As veterans and leaders in the apparel industry, we know we can do better.

SUSTAINABLE (e3) COTTON WATER EFFICIENT

After 12 years of development, the e3 cotton seed consumes less water, has a lower impact on the soil, requires less energy to produce, and supports and invests in US Farmers in the process.

Environmentally conscious The only cotton supply that tracks environmental outcomes back to each cotton field.

TRACEABLE TO SOURCE

BETTER FOR THE SOIL

SUSTAINABLY FARMED

ENERGY EFFICIENT

Farm-to-retailer traceable The only conventional cotton supply that can deliver item-level sustainability promises.

Third-party verified A cotton supply vetted by independent auditors, Wakefield Inspections and STEP, allows our farmers to focus on producing the highest yielding cotton with the most sustainable practices in the farming industry. Through our digital platform, MyFarms, e3 sustainable cotton information is converted using tools managed by independent scientists into multiple different sustainability measures including: Soil Conservation & Fertility Management, Irrigation Water Use, Water Quality, Greenhouse Gas Emissions, Energy Use & Conservation, Pesticide Management & Usage, Identity Preservation, Worker Health & Safety Soil Carbon and Biodiversity.

THE SUSTAINABLE COTTON FUND Unlike the current Cotton Counsels which charges farmers additional fees per year for marketing the “cotton” brand, BASF and e3 have chosen to put money directly back into the farmers hands. e3 cotton provides a “give -back’ for each bale of e3, sustainable cotton that is harvested.

• •

REDUCED CO2

In 2019: Over $1.5M back in the hands of US farmers.

In 2020: On track to exceed over $3M.

e3 is better for the land, better for the farmers and better for the consumer.

OUR SUPPLY CHAIN

• 95% reduction of supply chain miles from farm to customer • 75% reduction in total cycle time e3, Farmed Cotton

Vidalia Mills

Yarn/Fabric

Sewing/Manufacturing (USA)

• Domestic (local) accessibility for brand designers & buyers

Customer

6 - 8 WEEKS 1,500 MILES

TRADITIONAL SUPPLY CHAIN

Farm cotton

Cotton gin

Cotton warehouse

Transport to mill in EU/Asia

6 - 8 MONTHS 17,000 - 20,000+ MILES

Mill turns fiber into fabric

Transport to sewing factory

Fabric sewn into garments

Transport back to the US

Garments sent to distribution center

Stored until sold and shipped

Customer

2850 Tanager Ave Commerce, CA 90040 (323) 316-6476

thegeneralstandard.com