2 concept

Everyman Cinema

This is a smaller chain of cinemas across the UK, screening mainstream, independant and classic films. They have a barrestaurant, and also allow for private hire of the screening rooms.

What is their USP?

Serving food and drink straight to cinema seats, and having smaller, more intimate screening rooms with sofas and armchairs.

What does it feel like inside?

The smaller screening spaces are more intimate and comfortable than a regular cinema, and the full experience feels more personal due to the table service in the cinema.

Pros:

- Comfortable, intimate screening rooms

- Shows both independant and classic films

- Serves food and drink straight to cinema seats

2.3 case studies

Cons:

- Higher-priced, so not ideal for students

- Small space, so not ideal for larger groups or building community

Glasgow Film Theatre (GFT)

The GFT is an independant arthouse cinema in a B-listed building. Originally, this was the first of it’s kind in Scotland, when it opened as The Cosmo in 1939. They screen new and classic films in three cinema rooms, and have two small bars serving drinks and snacks.

What is their USP?

They are one of the oldest independant cinemas in Scotland, and screen both old and new films.

What does it feel like inside?

The recently redesigned bars and foyer are elegant and feels warm. As it is an old cinema, the seating is packed tightly and is less comfortable than in a more recently built cinema. However, the tickets are relatively inexpensive and the films shown are varied, so it is accessible to student budgets.

Pros:

- Long-running cinema so has community and history

- Shows both independant and classic films

Cons:

- Higher priced, so not ideal for students

- Small space so not ideal for larger groups or building community