Bring Your Own Mug (BYOM)- 2011 TGIF Project

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A project by the UC Berkeley Environmental Management System Working Group BYOM Campaign Progress:

The Campus Environmental Management System (EMS) analyzes the environmental impacts of UC Berkeley campus activities.

• Established partnerships with Cal Dining & TGIF • Developed BYOM logo & mug artwork • Purchased BYOM Klean Kanteen Mugs • Conducted baseline café waste audits (GO! Team) • Hired BYOM Marketing Coordinator • Launched campaign, using social media & live events to generate BYOM buzz!

In the 2010-2011 EMS ranking, “Food Service” ranked as the 3rd highest environmental risk to campus. The EMS Committee established the BYOM campaign with the goal of mitigating food service waste on campus. Campus Activities Environmental Impact Ranking 2010-2011

Free Speech Café Waste Audit, fall 2011 Conducted by the GO!Team

Relocations / Moving Conferences Groundskeeping Lavatory Utilization Equipment Maint - Utilities Posterization Travel (Business) Equipment Maint- Fleet Custodian Activities Construction - Renovation Fleet Athletic / Entertainment Lab Ops: computer / elec. Office Operations Building Design Landscape Design Purchasing Residence Life Commute Food Service Lab Ops: Chemical New Construction

Annual compost & landfill waste, Free Speech Café (predicted)

= 100 pounds of coffee cups 0

5

10

15

20

25

Risk Value (risk of negative impact to surrounding environment)

Why should you BYOM? It is estimated that people in the United States use 58 billion paper cups each year- with the majority going to landfill. Manufacturing reusable mugs do have a greater environmental impact than that of paper cups. However, that impact lessens over time as the reusable cup is used. After only 24

uses, a stainless steel mug becomes a more environmentally beneficial choice than a standard paper coffee cup.

Spread the word about BYOM! Purchase a BYOM mug today- only $10 ! (+$2 for additional café lid)

Got a QR code app? Check out the BYOM Facebook page! Take the BYOM online pledge!


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