_theguidedculture
3STEP CREATIVE BRIEF.
STEP 1: THE IDEA WHAT IS THE BIG IDEA? WHAT WILL MAKE PEOPLE CARE ABOUT MY BRAND, MY SITE, MY PRODUCT?
STEP 2: THE FEELING WHAT DO I WANT MY BRAND TO PROJECT TO THE CONSUMER? WHAT ARE SOME BRANDS THAT WE ADMIRE+ASPIRE TO BE COMPARED TO?
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