Cover Letter
Why Us?
Scope of Work
Progress
Client Testimonials
Terms + Pricing
Terms + Conditions
Sign-Off and Acceptance
Dear Minister Cooper & Directors:
Thank you for creating the opportunity to submit a MARCOM proposal to The Ministry of Tourism, Investments and Aviation.
Under the “Scope of Work” section within this document, you’ll find a condensed marketing brief outlining the various needs of MOTIA from a marketing perspective. My team and I have I are able to specify in further details how we can assist in setting and exceeding the goals and targets for each deliverable and would be happy to tweak these targets based on your feedback.
I realize that this is your first time considering us, a local full-service boutique marketing firm so I want to make sure that you’re completely comfortable before we proceed with next steps. Please review this document thoroughly and let me know if you have any questions.
If I don’t hear anything, I’ll follow up later in the week to gather your thoughts. My contact information is listed below.
Thanks for taking the time to consider our proposal!
Sincerely,
L. (Elle)
LaToya S. Hanna Moxey CEO, Creative Director, THG Marketing
The Hannaway Group also known as THG Marketing to its clients, is a boutique marketing and public relations firm that focuses on increasing visibility of its clients. We are story tellers, innovators, creatives and most importantly #prettyintentional .
We create comprehensive marketing plans to take your brand to the next level while creating strong relationships with your audience. We have an amazing talented team ready to take on your next project with speed and efficiency. Our cohort includes the following experts:
Creative Director/ Project Manager
Web Designer
Graphic Designer
Marketing & P.R. Specialist
Content Creator & Social Media Manger
Digital Marketing Specialist
Photographer & Videographer
Payment Gateway Specialist
Copywriter
Event Planner
Style Team - MUA, Hair, Wardrobe
The firm’s unique style to marketing, public relations and partnerships comes from a profound understanding of the mindset, passions and interests of its select clientele, translating expectations to experiences resulting in engagement, exposure and most importantly return on investment. We bring ideas to life.
Based on initial consultations and client conversations we recommend the following scope of work as outlined in our executive summary.
Please review the proposed and let us know if you have additional questions.
Provide 3 pitch deck/concepts over the course of the first 6 months outlining the potential tourism affiliated shows that can be aired on various platforms to garner local and international attention.
Produce concepts for themed reels that align with and promoted "the happenings" around the ongoing yearly tourism calendar. Create special features, BTS, interviews, and podcast as a gateway to strengthen the relationships and provide information about The Islands of The Bahamas domestic and international tourist.
Designing and assisting in the distribution of a Quarterly newsletter targeting air and cruise passengers with updates about all things Bahamian including tours, entertainment, restaurant experiences, accommodations and more.
Strategizing on building campaigns & Ads that provide the various demographic with discounts, deals, special offers and giveaways.
• THG to develop a 13-month campaign for internal (staff) consumption.
THG is to provide a written copy to the assigned BMOTIA lead for formatting and distribution according to the agreed distribution calendar.
P.R./ Media Training/media blitz:
Ensuring that the DG is media prepped and aware of any idiosyncrasies and working to eliminate them and working on a media blitz to discuss upcoming mandates and campaigns that are spearheaded by her on behalf of BMOTIA.
Develop a training calendar monthly with focused areas of training. Source relevant, high-end, detailed-oriented local outlets for select appearances (radio, television, podcasts, blogs, etc.) bi-monthly.
Working on developing a social media calendar with relevant highlights and developing campaigns/content around them (i.e. International women’s day, earth day, etc)
Work with the MOTIA team to Develop social media campaigns around the following key areas:
These campaigns should also be paired with PR efforts for traditional consumption specifically newsletters.
• THG to collect b- roll and photos from local events to create reels/short videos 2 mins featuring the Director General
From start to finish we will be there to deal with Brainstorming and Creative Direction. As it relates to social media and digital marketing effort, we will be available to carry out the following:
At the start of the project, we will host on a 60-minute call to develop an initial Strategy. You can use the tools we offer to show up confidently and consistently in a way that connects with your audience.
In these meetings, we will brainstorm and discuss what the focus will be for that month. This will help us solidify your current goals and view the social metrics from the previous month to develop a 30-Day Growth/Retention Plan.
We’ll look at your Initial and Monthly Social Strategy as well as trending topics to create a Social Media Calendar of 10-15 posts that will be formatted for each social platform. We will keep you up to date with any new ways you can elevate your online presence and make sure you are actively posting each week.
PHASE 1:
Once the contract is signed, we will meet with the various decision makers to discuss joint strategies next steps.
A comprehensive month to month plan along with a 30, 60, 90 day action plan will be created outlining the key areas needing attention This will be a team effort between MOTIA and THG
A confirmed timeline for short and long term projects are open to discussion. The first of 3 pitch decks will be created and shared for discussion, feedback and implementation among the various departments
Social Media strategies, themes and content grid planning for the next 3 months.
PHASE 2:
Implementation of the strategies and marketing plan
Media Training for DG and various senior leaders (or as needed)
Media blitz with the DG to discuss the upcoming events, strategies and updates Pitch deck 2 submitted.
Ongoing support provided in several areas of Marketing and Communications
PHASE 3
Review and evaluate the progress of strategies put into place.
Soft seasons focus on deals, special offers and giveaways pushed through all platforms.
Engage Industry partners on cross exposure of our products and services offered and implement a shared promo to attract a new demographic.
Scope of work based on an estimated 75-90 hours a month and can vary based on project details,
After the pandemic we needed to find a solution to help rebuild the local marketing on the island and engaged THG Marketing to assist us. It's been over a year building our relationship and thus far we are pleased with their creative ability, attention to detail, timelines and professionalism. We enjoy working with them
Craig Martin, General Manager
From the moment I met LaToya, aka (Elle), I knew she understood the needs as it related to hospitality marketing As a person who has been in the industry for nearly two decades, she exuded passion, knowledge and the utmost professionalism She respects the process and her team has shown up, over and above what we expected over the course of the year working with them.
Quantfury prides itself on being "truly Bahamian" and our goal in 2022 was to ensure our clients understood this When we commissioned THG to produce several media ads that portrayed us as we are, shared our vision and we were impressed with the results They listened, were easy to work with, communicated effectively and showed up creatively on the project. We didn't have any worries and new we were in good hands. We look forward to working with the team again very soon.
One Particular Harbour, An Aimbridge Hospitality Managed Property
Margaritaville Beach Resort Nassau
Quantfury Trading
Iyandra Smith Bryan, C O O
-LaToya Kemp, Area Director of Human Resources
This marketing proposal is formally issued to The Ministry of Tourism, Investments & Aviation with the following terms and conditions in mind.
Should MOTIA decide to move forward with this agreement, MOTIA understands and agrees to the following:
The Parties agree that the Company is to pay retainer on the 1st day of each month. All invoices unrelated to the retainer are to be paid within 3-5 business days of receipt of the invoice and other outstanding invoices due.
- The Parties agree that the Company will pay the invoice by means of direct deposit to the business account noted on file.
- The Parties agree that the Consultant is entitled to the reimbursement of all expenses incurred in providing the Services agreed upon.
- The Company agrees to pre-approve all expenses that exceed the amount of $6000 per month, on condition that the Consultant includes a proof of payment or a receipt for all the reimbursable expenses.
- The Parties agree that this Agreement is a pay for access retainer agreement, where the Consultant is an independent contractor who provides the services specified in the Agreement.
- Under no circumstances shall the Consultant be considered an employee, representative, agent or partner.
- This Agreement does not create any other partnership between the Parties.
- The Parties agree that this Agreement is not an exclusive arrangement and that the Parties are entitled to enter into other similar agreements with other parties.
This Agreement may be terminated in the event that any of the following occurs:
Immediately, in the event that one of the Parties breaches this Agreement or one of the conditions set forth in this Agreement and does not amend them within a period of 15 days. At any given time by providing a written notice to the other party 15 days prior to terminating the Agreement.
- Any dispute or difference whatsoever arising out of or in connection with this Agreement shall be submitted to Arbitration/mediation/negotiation (circle one) in accordance with, and subject to the laws of The Commonwealth of The Bahamas.
- The Parties agree that all the work product that is created by the Consultant will remain the exclusive property of the Company, as long as it is relevant to the performance of the Services set forth in this Agreement.
- This Agreement shall be governed by and construed in accordance with the laws of The Commonwealth of The Bahamas.
Based on the proposed services to be provided, the final cost for services contracted for 13 months, will be based on the retainer fee of $6000 per month for a period of 13 months effective upon signed and countersigned agreement received and acknowledged.
This does not include ad hoc services mentioned and unmentioned, however limited associated information is available below:
AD HOC SERVICES:
Press releases (1 complimentary press release included in retainer fee per month)
Video / TV ad Production / Visual Reels
Radio Ad Production
Copy writing / Graphic design work over 5 hours per month
Travel & Accommodations (On behalf of MOTIA)
Branded & Non Branded influencer campaign (Project management)
All payments are to be made via direct deposit to the below account:
THG MARKETING
Scotiabank
Carmichael Road
Transit Number: 03465
Checking Account:176002
- All terms and conditions of this Agreement and any confidential information provided by the Company during the term of the Agreement must be kept confidential by the Consultant, unless the disclosure is required pursuant to process of law
- Disclosing or using this information for any purpose beyond the scope of this Agreement, or beyond the exceptions set forth above, is expressly forbidden without the prior consent of the Company.
- The Consultant’s obligation to maintain confidentiality will survive termination of this Agreement and will remain in effect indefinitely.
- In the event that any provision of this Agreement is found to be void and unenforceable by a court of competent jurisdiction, then the remaining provisions will remain in force in accordance with the Parties’ intention.
- This Agreement contains the entire agreement and understanding among the Parties hereto with respect to the subject matter hereof, and supersedes all prior agreements, understandings, inducements and conditions, express or implied, oral or written, of any nature whatsoever with respect to the subject matter hereof. The express terms hereof control and supersede any course of performance and/or usage of the trade inconsistent with any of the terms hereof.
- The Parties agree that any amendments made to this Agreement must be in writing, where they must be signed by both Parties to this Agreement.
- Accordingly, any amendments made by the Parties will be applied to this Agreement.
IN WITNESS WHEREOF, each of the parties has reviewed this marketing proposal and agree to the work, terms, and conditions listed herein.
Upon signing, each party will have 48 hours to reconsider and nullify this agreement before payment is transferred and work begins in accordance with the above-listed dates.
Name:
Consutant Signature:
Name of Company: THG
Date:
Name: Client Signature: Client Title: Date:
