Expansion and Celebration

Expansion & Celebration

GOAL

$10

MILLION BY JUNE 2020

As a founding board member and strong advocate of The Hanover Theatre, it gives me great pride to see the theatre continue to play a major role in the revitalization of this corner of Main Street. Like the historic restoration project eight and a half years ago, this new development at 551 Main Street will spearhead further growth and vitality in Worcester’s downtown.

Frank Carroll, CEO, Small Business Service Bureau, Founding Board Member

$4.5 MILLION RAISED TO DATE

Photo: Joyce Maranto, Maranto Studios Photography

Theatre District Campaign Priorities The theatre is committed to building on its success as a Broadway and performing arts venue by offering expanded educational opportunities, playing a leadership role in district enhancement and contributing to cultural programming beyond its current footprint. These Theatre District Campaign priorities reflect that commitment.

1. 551 Main Street Acquisition and Development: It will be a vehicle for diverse revenue streams generated by educational programs, function facilities and first floor rental income.

2. Performing Arts Conservatory: The conservatory will provide 7500 square feet of space for a wide variety of learning opportunities.

3. District Enhancement: The redesign of Francis R. Carroll Plaza will create a pedestrianfriendly environment and open space for outdoor arts and cultural activities.

4. Theatre District Programming: The theatre will partner with other venues and cultural organizations to feature diverse cultural programming throughout the district to enhance the visitor experience, such as: “Worcester’s Off Broadway” plays, street performances, comedy and improv performances.

The Theatre District Campaign’s quiet phase began in 2014 with a lead gift of $700,000 from The Hanover Insurance Group which was matched by local family foundations, corporations and individual contributors for the purchase and development of the 551 Main Street building. The goal of the campaign is to raise $10 million by 2020.

5 • Act II: Arts, Accessibility & Community • TheHanoverTheatre.org

Photo: Caitlin Cryan.