WEEE Ireland deliver their new marketing campaign

WEEE Ireland is actively delivering a selection of marketing campaigns on behalf of its industry members, to drive awareness of the importance of recycling electrical, lighting and battery waste. The pandemic encouraged WEEE Ireland to connect with customers in a different way under restrictions. As people’s habits were changing with more time spent online, they have been reaching people through increased public relations, supported by a digital and social media drive. View recent stories and news here www.weeeireland.ie. They have been working closely with all Local Authority recycling centres, retail partners, including hardware stores and builders’ merchants to share the FREE recycling message across social platforms. While all shops and online sellers must comply with legal obligations to take back WEEE and waste batteries, WEEE Ireland hopes to encourage all retailers to use this as an opportunity to connect more with today’s environmentally conscious customers. Their social collateral also comprises the message of click, collect & recycle. WEEE Ireland encourage all stores to display the marketing collateral supplied. The organisation recently conducted research which highlighted that some people are still placing WEEE in the black bin. In response, they have developed a brand awareness campaign called “Binning is Sinning”. The campaign’s objective is to encourage people to manage WEEE more responsively through recycling. The advertising campaign is on all local and national radio stations, supported by a digital and social campaign on various news media. Retailers can order marketing collateral for their store and see their latest news updates at www.weeeireland.ie/news or email operations@weeeireland.ie