New appointment at Soudal Ireland

The appointment of David Farrell in the role of Managing Director is the beginning of a new chapter for Soudal in Ireland. For over 30 years, Seal Systems Ireland Ltd had been the sole distributor of Soudal products within the Irish construction sector. A fundamental belief in providing long term solutions to the highest standards has ensured constant growth, while earning respect from the most highly regarded specifiers in the market. As a leading independent manufacturer within the sealant, adhesive, PU foam and building chemicals sector, Soudal continually invests in the future. The acquisition of Seal Systems Ireland Ltd has enabled a far greater synergy to be established between the two companies, officially moving forward as one. Newly appointed Managing Director, David Farrell, brings extensive knowledge in the Irish and European hardware market, providing a wealth of experience that will help further establish the Soudal brand position and offering in Ireland. David has previously held the position of Managing Director at Basta Wholesale, and before this he was Chief Operating Officer at United Hardware, equating to a total of 15 years’ experience in the industry when also combined with prior senior positions. David said: “It’s an exciting time for Soudal in Ireland. As an industry leading manufacturer, there is huge potential to grow this global brand and for it to flourish in the Irish market. I have always worked with large brands in the hardware industry. Soudal has always been a hidden gem in Ireland, and now it’s our time to really shine.” Recognised as a beacon of trust within construction and DIY markets across the globe, a profound love for innovation has been an essential factor in the evolution of Soudal – combined with a core value of maintaining strong relationships with customers. A strong brand is always a welcome reference point for end users trying to make the right choice for their project or application.

David Farrell, Soudal Managing Director.