Volume 43, issue III

Page 1

Vol. 43, I ssue I I I

The Student Newspaper of St. Joseph's Prep

October 5th, 2017

EXCL USI VE: Fr. Jim M ar tin, S.J.

Church policy on homosexuality spurs debate among multiple high-level priests, and Fr. Jim Martin faces backlash from many angles. Full story, including exclusive quotes from Fr. Martin, S.J., on Page 2. (Photos: Vox Cantoris, Huffington Post)

Amazon Scouts Philly HQ The Prep's New Rep By Santiago Or tiz '20 Amazon, the biggest online marketer in the world, is looking for a second headquarters in North America to expand beyond their current HQ in Seattle. The state of the art facility is going to an entire campus with 33 buildings, 24 restaurants/cafe?s, and more, all in 8.1 million square feet. Cities all across the US are attempting to become the host city, and Philly is one of them. So what is Amazon looking for? They are looking to locate in a city with over one million people that is ?stable and

business-friendly?, a location that includes both suburban and urban areas, and ??communities that think big and creatively when considering locations and real estate options.? This new HQ is going to have 50,000 employees and Amazon is looking to invest about five billion dollars. Cities all over the US and even Canada are scrambling to become the location for this new HQ, and it's no surprise why. The current Amazon HQ has transformed Seattle from an economic perspective. Amazon

indirectly helped the city out by providing tens of thousands of jobs and generating over 38 Billion dollars in investments put towards the city. Despite these huge numbers, the biggest difference was made in the real estate industry. In 2017, Seattle is the sixth most expensive US city to live in, but six years ago, it wasn?t even on the top 10 list. How will this shape the city and the community? If Amazon were to select Philadelphia as their city for the new HQ, there would be several noticeable changes within the (Continued on Page 2.)

Among the burning questions: in this city, where could the headquarters even go? (Photo: Technical.ly)

By L iam Gr ugan '19 In one of the greatest, though least noticed, developments in the Prep?s recent history, Howie Brown ?99 joined the admissions staff as the new Director of Admission during the Summer of 2015. His hiring is characterized by the rejuvenated, redefined sense of his new department?s mission. Howie has since doubled the staff, allowing for a more individualized admissions experience. The team now boasts an attendance of about 3,000 families year round at the school?s various Prep-sponsored events. It is important to note that, on top of this, Prep ambassadors visit anywhere from 70 to 80 schools annually. A key factor in this new era of the office?s advertisement was the incorporation of the Marketing team into the school?s admissions office. Of the convergence, Howie says that ?with the addition of the Marketing team, the materials used in admissions is aligned with all marketing campaigns

in the school and with alumni/fundraising. This helps with the entire Prep family be on the same page with the message being shared about our wonderful institution with all our interest constituents.? In other words, the primary benefit of this combination is that it allows the Prep to have a single message in all external affairs and, therefore, spread its mission in a more focused manner. Since its conception, the joint Marketing and Admissions team has utilized various programs and campaigns in its advertising across the area. (A Bi-Monthly email newsletter is sent to all prospective students; an annual brochure summarizes the year?s notable events, as well as highlighting the school?s amazing opportunities; the department?s Top-10 Myths about the Prep pamphlet, addressing common concerns for potential students; they have produced a brochure and video specifically for parents; they distribute signs for the annual Open House (this year, scheduled for (Continued on Page 3.)


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