The Heather DeFord Group
360.608.4321 | heather.deford@cascadesir.com One of the top-producing real estate brokers in Southwest Washington, Heather DeFord is known for providing the highest level of personalized service to her clients. With more than 20 years of experience in real estate and as a Certified Luxury Broker, Heather works with clients at all levels, from first-time home buyers to experienced investors. Luxury is an experience, not a price point – and Heather strives to ensure that each of her clients has the luxury experience they expect and deserve. Listening closely to buyer and seller needs, Heather tailors her approach for each property, client, and project. Offering experience in a wide range of property sales, Heather understands the unique needs for luxury residential properties, multi-family, investment properties, and developments. She is a skilled negotiator who will leverage her extensive experience and depth of marketing services to help every client achieve their real estate goals. She knows that every home and every buyer and seller are different, and she is uniquely attuned to what will work best in an ever-changing market. Buyers and sellers alike face complicated challenges; Heather understands these challenges, and leads a team that is dedicated to using updated marketing tools and technology, to put the best foot forward in this constantly-evolving market. As a top producer, Heather’s fast pace and high volume demonstrate a deep knowledge of sales team management and the complexity of handling multiple transactions simultaneously. She devotes herself to ensuring that every individual is attentively catered to in all aspects of the transaction. Her genuine, professional demeanor assures clients that she will provide the expertise necessary to provide a smooth, low-stress real estate experience every time. Through her alignment with Cascade Sotheby’s International Realty, Heather has access to the broadest local, national, and international markets available. Backed by a brokerage that has the scope and reach of Cascade Sotheby’s International Realty, Heather is prepared to offer clients the absolute best, at levels that far exceed other brokerages in the same market. When she’s not helping her clients, Heather relishes spending time with her husband Kevin and sons Kolton and Kooper, as well as her two mini doxies, Cassie and Sky. Heather also believes community involvement is essential to balanced living, and she is invested in many of Southwest Washington’s philanthropic endeavors and events. A Southwest Washington native, Heather also loves to spend time outdoors, walking, hiking or biking, and she is an avid reader.
415.971.4150 | meredith.orlando@cascadesir.com Meredith Orlando, licensed in both Oregon & Washington, brings over 18 years of experience in marketing and communications to a new career in real estate. She’s launched products, marketed and promoted new and existing products, worked in sports marketing, and served as a communications consultant for high tech and healthcare clients. This experience makes her an expert at both seeing the big picture and ensuring no detail are missing. She’s been passionate about real estate her whole life and is excited to apply her background to help buyers and sellers achieve their dreams. Meredith’s originally from California, but has lived all over the U.S. and currently calls Camas home and loves the Pacific Northwest. She’s an avid reader, baker, cook and enjoys spending time with her two boys, husband, and dogs.
541.379.1338 | ashley.moala@cascadesir.com Ashley has spent her career demonstrating a passion for exceptional customer service, and she pairs it with her love for the Pacific Northwest. Ashley is an Oregon State University graduate. She transitioned to real estate after honing her skills for case management and client advocacy as a litigation and estate planning paralegal. Ashley’s open mindedness and genuine interest in people puts everyone around her at ease. Her positivity and strong communication skills ensure both buyers and sellers the exceptional experience they deserve. Ashley has the market insight, integrity and professional drive to help you achieve your real estate goals. Her love and skill for home improvement projects are used to help buyers envision possibilities and sellers stage their homes for maximum effect. Both living and working in Clark County, Ashley has close ties to her community and the Pacific Northwest as a whole. In her spare time, you can find Ashley working on a new project, reading, or exploring the great outdoors with her family!
415.747.9459 | david@cascadesir.com David Perticone is the Marketing Director for The Heather DeFord Group. David will be over overseeing and executing the marketing plan as well as serving and handling brand management and the business development of the team. Prior to joining The Heather DeFord Group, David has spent more than 5 years working in various marketing capacities with both Golden Gate Sotheby’s International Realty in the San Francisco Bay Area and Cascade Sotheby’s International Realty here in SW Washington and Oregon. Prior to his time with the Sotheby’s International Realty brand David worked as a Communications Manager at equity and debt based crowdfunding startup. Originally from the Bay Area, David, his wife Lindsey, and their two Labradors are happy to call Camas home. In his free time David likes to spend his time outdoors, whether that’s visiting the coast, hiking in the Gorge, or going for a long run.
The Portland area is a hub of culture, business, and recreation. The Portland metro area is an eclectic region surrounded by beautiful landscapes and spectacular views. The city offers a myriad of lifestyles and a wonderful mix of urban and rural living. Portland has something for everyone, especially the outdoor enthusiast with whitewater rafting, skiing, and miles of incredible hiking trails in Portland’s backyard. Boasting an eclectic nightlife, Portland offers both the excitement of city living with the laid-back feel of a small town. Downtown Portland is walkable and boasts a huge range of different urban hot spots, restaurants, coffee shops, and food carts. The Heather DeFord Group is pleased now be serving real estate needs throughout the Portland Metropolitan Area and help our clients meet their real estate goals on both sides of The Columbia River.
Sotheby’s International Realty provides the best reach and exposure you can find. Because of our strong and growing network of Sotheby’s affiliates, your property will be marketed in the most robust manner that can be found in this region. Our brokerage is uniquely positioned in the SW WA/Portland metropolitan region to add incredible value to the sale of your property. The Sotheby’s marketing platform and network will showcase your property to the most affluent buyers in the world and is beyond comparison to other local and regional brokers. Cascade Sotheby’s and The Heather DeFord Group are fully integrated into the Sotheby’s International Realty platform, offering an unparalleled reach and scope for marketing your property. Every listing is distributed to the most significant media channels and real-estate-focused websites in the world. We have exclusive partnerships with many of these platforms, including the Wall Street Journal and Bloomberg. To see the full distribution network, please see our custom listing presentation. Our properties are viewed more than 190 million times across our partner sites each year. Listing your home with The Heather DeFord Group also means aligning yourself with some of the top projects in our region and worldwide. Locally, Cascade Sotheby’s has also partnered with The Heather DeFord Group and NexGen Development company to create The Parklands at Camas Meadows, the premiere gated/golf course community in Southwest Washington. The Parklands at Camas Meadows was also the site of the 2018 Clark County Parade of Homes where Heather worked with fourteen different builders in hosting/organizing the event. The Heather DeFord Group is also representing Province Estates in Camas, where they’ve coordinated new home construction with seven different builders. We are a true Boutique, full-service Real Estate company, serving clients around the world. We specialize in delivering a concierge-based experience complemented by the highest definition of Real Estate advice, local knowledge, and unsurpassed regional and Global Marketing.
To bring you the highest-revenue, qualified offers your home deserves, key elements of our selling strategy are:
We provide a complimentary home staging consultation to optimize the appearance of the home for all aspects of marketing including professional photography, high definition video, and buyer showings.
To meet Sotheby’s requirements for high-resolution photography, our photographer will create magazine-quality photos to use in all areas of advertising.
A professional videographer will create a high definition video tour to be incorporated into our online listings, social media and other marketing materials.
The high-resolution images and high definition video we require will be incorporated into a custom listing we create just for your property at www.sothebysrealty.com. In addition to the Bloomberg and Wall Street Journal Real Estate sections online (see additional publication examples attached), your property will be syndicated to a vast array of other websites. This is significant because the Sotheby’s online platform is unmatched by any other local real estate company. Utilizing the Sotheby’s platform, we are able to use rich, descriptive, magazine-quality content that will be syndicated worldwide. Other real estate companies rely on the RMLS to syndicate for them, producing far inferior online presentations.
Because the RMLS is the central database and marketplace for real estate agents in Portland and Vancouver, we will create a second, robust listing there with as much additional information as possible, such as the high definition video tour, “Features and Amenities” list, floor plan diagrams (if available) and key disclosure information, etc.
The NWMLS Database gives another avenue to market with thousands of local brokers and real estate agents who can view the listing we create for your property. This database helps us reach the Seattle Market as well as other Washington locations.
Prior to going live on the market, a branded “sneak preview” of your listing will be emailed to more than 8,500 licensed agents across the entire Portland Metro Area as well as all Vancouver agents. Print Advertising: Your home will be showcased in appropriate print publications to reach buyers in what we determine to be the market for your home. Please refer to the Marketing Plan to discuss individualized opportunities.
We will install quality hanging signs outside of your property. Custom high-quality brochures will be created for buyer marketing. These brochures are also distributed to all 16 Cascade Sotheby’s International Realty offices covering all of Oregon and SW Washington. We also distribute the printed brochures to other area luxury agents and market areas with a predominance of buyer activity looking to relocate to Portland/SW Washington.
All showings are to go through the listing agent only. It is essential for your home to be presented in the very best light. We will assure that all lights are on and the home is show-ready prior to buyer arrival. Once the showing is complete we return the home to a lights-off and property-secured state. No codes will ever be given to buyers.
We will be directly involved in evaluating and negotiating all offers received and presented to you. All monies will be vetted to the highest extent possible.
Home consultations are great for clients who need advice on preparing their homes for the market. We come out to your home, take photos, and send over a list of things to rearrange, de-clutter, clean, repaint, etc. In many cases, several rooms can be staged with a combination of your furnishings and Heather’s furnishings – at no cost to you! For houses that are vacant while on the market, we can set up the provision for all the furnishings necessary to showcase the unique features of the home. We will provide a Home Staging Estimate at no cost upon an in-person walk-thru of the home. All homes are unique, pricing varies depending on location, size, and the number of rooms staged. In the event that a contractor needs to come out to the home for any reason, that will be scheduled upon the completion of the consultation.
To meet Sotheby’s requirements for high-resolution photography, our photographer will create magazine-quality photos to use in all areas of advertising.
• High Definition Video Tour to be incorporated into our online listings, social media and other marketing materials. • Sotheby’s Network: The images and video are used to create a custom listing just for your property at www.sothebysrealty.com. In addition to the Bloomberg and Wall Street Journal Real Estate sections online, your property will be syndicated to a vast array of other websites as illustrated in Sotheby’s “Marketing Overview.” • RMLS Database Listing: Because the RMLS is the central database and marketplace for real estate agents in Portland and Vancouver, we will create a second, robust listing there. • NWMLS Database Listing: This database helps us reach the Seattle Market as well as other Washington locations. • When applicable, PermaFlyer for display on the sign near the road.
• As soon as all the materials are ready, we “go live” with the listing, to share it with the full public. • Sign and EcoFlyer get installed.
• Glossy brochure created for the home, with descriptions and images. Flyer will be displayed in your home as well as all Cascade Sotheby’s offices in Oregon and Washington. • Advertising in Luxury Home Magazine created for upcoming bi-monthly issue, distributed throughout the area. • Advertising in Real Estate Book developed, with distribution throughout Southwest Washington. • Home is submitted for special syndication through Cascade Sotheby’s International Realty’s network. • Email and social media blasts periodically draw attention and new viewers to your home. Let’s discuss TARGET MARKET ADS. Who is the buyer? Where are they located? What are the demographics? • Prior to going live on the market, a branded “sneak preview” of your listing will be emailed to more than 8,500 licensed agents across the entire Portland Metro Area as well as all Vancouver agents.
• We will send you regular updates on viewing statistics and analytics. • Feedback on your home showings is delivered usually within 24 hours and then a recap every two weeks as needed.
Cascade Sotheby’s International Realty was established in 2006 and serves diverse communities across Oregon and SW Washington. With 375 brokers and 16 offices, the firm has become the most effective real estate brokerage in the Pacific Northwest. Our brokers are masters of their craft, combining local expertise and global connections to set the standard for real estate guidance. This exceptional team shares one belief: your best life begins with a home and way of life that inspires you.
Visit CascadeSothebysRealty.com
Heather and her team were a pleasure to work with and are excellent at their craft. It was important for us to get top dollar for our home so we could move on to our next investment feeling confident and secure and Heather did not disappoint. We got over asking! Heather is a great negotiator and we appreciated her guidance in accepting the right offer at the right time. The process was smooth and seamless on the selling end of the deal. It’s a top-notch team! Sarah & Adam, Brush Prairie After interviewing several brokers Heather not only had a superior marketing plan - she exceeded our expectations. She skillfully negotiated an offer on our home where every detail and concern was met and then some. She always answered the phone and treated us like we were a priority. Her entire team is skilled, innovative, and had excellent communication. Without a doubt, we highly recommend her and her team. Kim & Julie, Camas Heather DeFord was our agent in the SW Washington Area from The Heather Deford Group of Sotheby’s and she was top-notch from start to finish! Her professionalism and relaxing & positive attitude helped in selling our home, coming out of COVID times, in a way that was actually was enjoyable. Her extra touches on home stagging and excellent presentation on marketing & video materials were simply outstanding! Mark & Julie, Ridgefield Heather and her team were amazing! We started in our process with her selling a piece of land of ours. We shifted gears in our plans and ended up selling our current home as well as buying another at the same time. We were able to get our home sold within 7 short days and lock in the purchase of our dream home!! Nonetheless, her team, the photographer/videographer, and everyone she works with were amazing to work with. Heather is very easy to communicate with and very easy to get ahold of. She is one of the best in the luxury and high-end market and we would refer her in a heartbeat. Eric, Vancouver
I have had the privilege of working with Heather DeFord on three separate real estate transactions in the last two years. In 2019 I chose her as my agent for selling what had been our family post-retirement home, and Heather’s and my professional and personal relationship grew from that point. The first listing was for the home which we had designed and built eight years before to feature its river views and rural roots. The marketing package, that was devised for this property by The Heather DeFord Group, was exceptional both in its wide quantity of materials presented to buyers - and by the quality of the team of specialized photographers, complemented by the work of gifted copywriters and layout designers employed by The Heather DeFord Group. It was stand-out sensational material. My second selling experience was this spring after I made the decision to sell a view lot in Felida that I had purchased less than two years prior. Heather’s premarketing work resulted in a full-price offer within 2 hours of the listing going live. Her asking price instincts were spot on and generated a much greater than expected net profit for me. Our third and current transaction together is ongoing. In mid-June, we had a full day’s appointment for Heather to show me the varying locations of Clark County condominium properties that may meet my particular future needs. Her prep work was thoughtful and comprehensive and illustrated her capacity to read her client’s subjective desires as well as objective ones. I had been following listing postings and fully anticipated that this would likely be the beginning of a longer search. To my surprise, we did find an unexpected listing that felt like the right fit and I am now in escrow on an appealing-to-me property in Camas. All of the highlights above can be had in the body of one or the other agent, but the “secret sauce”, if you will, that Heather brings is beyond the sum of its parts. From the beginning, I was drawn to her calmness, patience, and relentless positivity. This is a spiritual balm for clients as real estate is a rather fraught, high-stakes experience for most. Additionally, Heather brings individualized creativity to her client relationships. Each of these personal attributes speaks beyond her formidable professional expertise, and directly to her human-tohuman gift. My admiration only grows when I remind myself that the Covid pandemic was the world’s backdrop for the bulk of time that Heather and I have been mutually engaged in my real estate projects. We have all been implicitly asked to meet this moment. For ourselves. And for each other. I salute all of those who, just like Heather, have grown the intentional capacity to do this really well. Julie, Vancouver/Camas
Sotheby’s International Realty’s Unrivaled Referral Network Sotheby’s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 70 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele. The Heather DeFord Group as received referrals from: • • • • • • • • • • •
London Mexico Vancouver, B.C. New York Florida Illinois Montana Idaho Washington Oregon California
• • • • • • • • • • •
Hawaii New Mexico Texas Utah Colorado Nevada Massachusetts New Jersey Minnesota Michigan Alaska
The exposure and worldwide reach of our listings set us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby’s International Realty websites. In addition, Heather DeFord and David Perticone are experts at maximizing this exposure, with more than 12 years of combined experience with the Sotheby’s International Realty Brand.
CASCADE SOTHEBY’S INTERNATIONAL REALTY’S BROKER BY VOLUME IN SW WASHINGTON
CASCADE SOTHEBY’S INTERNATIONAL REALTY’S BROKER BY VOLUME WEST OF THE CASCADES
CASCADE SOTHEBY’S INTERNATIONAL REALTY’S BROKER BY VOLUME IN ALL OR & WA
CASCADE SOTHEBY’S INTERNATIONAL REALTY’S BROKER BY SIDES WEST OF THE CASCADES
CASCADE SOTHEBY’S INTERNATIONAL REALTY’S BROKER BY SIDES IN ALL OR & WA
BROKERS IN WASHINGTON STATE
CLOSED TRANSACTIONS IN 2020
SALES VOLUME IN 2020
• Professional & Complimentary Staging. We provide and schedule professional staging consultations and room-by-room punch list of suggestions. • Photography and Videography. The Marketing Director will be on site to ensure your home is captured in the best light. • Communication. You’ll be notified when your home goes live on the market with bi-weekly updates. • Social Media Marketing. Your home will be marketed on all HDG social media profiles. • Email Marketing. Listing Announcement sent to Clark County Realtor List. • Home Flyer’s. A flyer for your home will be dropped in the brochure box attached to the street sign. • Home Brochure. Brochures will be ordered and replace the flyer’s as soon as they are delivered. • Home Book. Home books will be created and used for more detailed marketing at open houses and broker opens.
The Heather DeFord group takes pride in showcasing your home with rich photography, ultra high-definition video, and virtual reality tours to help inspire buyers and sellers more than ever. With nearly 95% of home buyers starting their home search online, we strive to ensure that your home is presented in the best light as possible and is on as many digital platforms as possible.
We market your home across a variety of our social media platforms where we have a growing number of more than 3,500 followers viewing our content on Instagram, Facebook, LinkedIn and Twitter. The Sotheby’s International Realty YouTube channel has 365,000 subscribers and more than 150,000,000 video views, the most amongst all real estate brands. We can nominate your home’s video to give it an opportunity to be selected for the Sotheby’s International Realty YouTube channel.
The Sotheby’s International Realty brand is built on the centuries-long prestige of the world’s preeminent auction house. This unmatched reputation gives my clients the best-in-class exposure that they deserve. I aligned myself with and fought for the Sotheby’s International Realty brand to come to SW Washington because I knew it could help me offer more for clients than any local company could.
sothebysrealty.com The Sotheby’s International Realty website lists your home to a global audience of millions of buyers in 14 different languages/dialects. After the launch of your home on sothebysrealty.com you will receive a comprehensive update of the visitors your home is receiving, what sites in the Sotheby’s International Realty network it was viewed and the geographical location of the viewer.
We leverage our brand’s heritage and sophistication. Connect with customers who share our vision. Go above and beyond to meet clients’ needs. Offer the only true, worldwide luxury real estate network. Partner with leading media to obtain best exposure. Provide unparalleled reach to qualified buyers. Showcase every listing with the highest quality production. Utilize the latest technology for even greater impact. Deliver a singular client experience.
SERVING OREGON AND SW WASHINGTON Ashland
Jacksonville
Beaverton
Lake Oswego
Bend - Downtown
Manzanita
Bend - Old Mill
NE Portland
Cannon Beach
Pearl District
Gearhart
Sisters
Glenden Beach
Sunriver
Hood River
SW Washington
25 E Main Street Ashland, OR 97520 541.512.7577
8880 SW Nimbus Avenue, Suite C Beaverton, OR 97008 503.537.4925
821 NW Wall Street Bend, OR 97702 541.383.7600
650 SW Bond Street, Suite 100 Bend, OR 97702 541.383.7600
130 North Hemlock, Suite 1 Cannon Beach, OR 97110 503.436.9000
587 Pacific Way, PO Box 2300 Gearhart, OR 97138 503.738.5100
7755 US-101 Glenden Beach, OR 97388 541.994.5221
116 3rd Street Hood River, OR 97031 541.716.0701
620 N 5th Street Jacksonville, OR 97530 541.323.4818
310 N. State Street, Suite 102 Lake Oswego, OR 97034 503.420.8650
467 Laneda Avenue, PO Box 820 Manzanita, OR 97130 503.368.6609
2236 NE Broadway Street Portland, OR 97232 503.420.8600
1321 NW Hoyt St Portland, OR 97209 503.420.8600
290 East Cascade Avenue, PO Box 609 Sisters, OR 97759 541.588.6614
57100 Beaver Drive, Building 5, Suite 150 Sunriver, OR 97707 541.593.2122
900 Washington Street, Suite 150 Vancouver, WA 98660 360.419.5600
www.theheatherdefordgroup.com