The Perfect Team
The Heather DeFord Group
The Heather DeFord Group & Cascade Sotheby’s International Realty Sotheby’s International Realty provides the best reach and exposure you can find. Because of our strong and growing network of Sotheby’s affiliates, your property will be marketed in the most robust manner that can be found in this region. Our brokerage is uniquely positioned in the SW WA/Portland metropolitan region to add incredible value to the sale of your property. The Sotheby’s marketing platform and network will showcase your property to the most affluent buyers in the world and is beyond comparison to other local and regional brokers. Cascade Sotheby’s and The Heather DeFord Group are fully integrated into the Sotheby’s International Realty platform, offering an unparalleled reach and scope for marketing your property. Every listing is distributed to the most significant media channels and real-estate focused websites in the world. We have exclusive partnerships with many of these platforms, including the Wall Street Journal and Bloomberg. To see the full distribution network, please see our custom listing presentation. Our properties are viewed more than 190 million times across our partner sites each year. Listing your home with The Heather DeFord Group also means aligning yourself with some of the top projects in our region and worldwide. Locally, Cascade Sotheby’s has also partnered with The Heather DeFord Group and NexGen Development company to create The Parklands at Camas Meadows, the premiere gated/golf course community in Southwest Washington. The Parklands at Camas Meadows was also the site of the 2018 Clark County Parade of Homes where Heather worked with fourteen different builders in hosting/organizing the event. The Heather DeFord Group is also representing Province Estates in Camas, where they’ve coordinated new home construction with seven different builders.
Our Selling Strategy To bring you the highest-revenue, qualified offers your home deserves, key elements of our selling strategy are:
Professional Staging Consultation We provide and schedule professional staging consultations and room-by-room punch list of suggestions to optimize the appearance of the home for professional photography, high definition video and buyer showings.
Professional Photography To meet Sotheby’s requirements for high-resolution photography, our photographer will create magazine-quality photos to use in all areas of advertising.
High Definition Video Tour A professional videographer will create a high definition video tour to be incorporated into our online listings, social media and other marketing materials.
Sotheby’s International Realty Network The high-resolution images and high definition video we require will be incorporated into a custom listing we create just for your property at www.sothebysrealty. com. In addition to the Bloomberg and Wall Street Journal Real Estate sections online (see additional publication examples attached), your property will be syndicated to a vast array of other websites. This is significant because the Sotheby’s online platform is unmatched by any other local real estate company. Utilizing the Sotheby’s platform, we are able to use rich, descriptive, magazine-quality content that will be syndicated worldwide. Other real estate companies rely on the RMLS to syndicate for them, producing far inferior online presentations.
RMLS Database Because the RMLS is the central database and marketplace for real estate agents in Portland and Vancouver, we will create a second, robust listing there with as much additional information as possible, such as the high definition video tour, “Features and Amenities” list, floor plan diagrams (if available) and key disclosure information, etc.
NWMLS Database The NWMLS Database gives another avenue to market with thousands of local brokers and real estate agents who can view the listing we create for your property. This database helps us reach the Seattle Market as well as other Washington locations.
Our Selling Strategy
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Print and Digital Advertising Prior to going live on the market, a branded “sneak preview” of your listing will be emailed to more than 8,500 licensed agents across the entire Portland Metro Area as well as all Vancouver agents. Print Advertising: Your home will be showcased in appropriate print publications to reach buyers in what we determine to be the market for your home. Please refer to the Marketing Plan to discuss individualized opportunities.
Signage & Brochures We will install quality hanging signs outside of your property. Custom high-quality brochures will be created for buyer marketing. These brochures are also distributed to all 15 Cascade Sotheby’s International Realty offices covering all of Oregon and SW Washington. We also distribute the printed brochures to other area luxury agents and market areas with a predominance of buyer activity looking to relocate to Portland/SW Washington.
Showing Protocol All showings are to go through the listing agent only. It is essential for your home to be presented in the very best light. We will assure that all lights are on and the home is show-ready prior to buyer arrival. Once the showing is complete we return the home to a lights-off and property-secured state. No codes will ever be given to buyers.
Offers and Negotiations We will be directly involved in evaluating and negotiating all offers received and presented to you. All monies will be vetted to the highest extent possible. Again, on behalf of The Heather DeFord Group and Cascade Sotheby’s International Realty, thank you for the opportunity to be your real estate professional. No other company can match the local, national and international exposure we deliver.
The Heather DeFord Group
SERVING OREGON AND SW WASHINGTON Beaverton
Lincoln City
Bend - Downtown
Manzanita
Bend - Old Mill
NE Portland
Cannon Beach
Pearl District
Gearhart
Sisters
Hood River
Sunriver
Jacksonville
SW Washington
8880 SW Nimbus Ave, Suite C Beaverton, OR 97008 503.537.4925
821 NW Wall Street Bend, OR 97702 541.383.7600
650 SW Bond Street, Suite 100 Bend, OR 97702 541.383.7600
130 North Hemlock, Suite 1 Cannon Beach, OR 97110 503.436.9000
587 Pacific Way, PO Box 2300 Gearhart, OR 97138 503.738.5100
116 3rd St, Suite 209 Hood River, OR 97031 541.716.0701
620 N 5th St. Jacksonville, OR 97530 541.323.4818
1831 SW HWY 101 Lincoln City, OR 97367 541.994.5221
467 Laneda Avenue, PO Box 820 Manzanita, OR 97130 503.368.6609
2236 NE Broadway St Portland, OR 97232 503.420.8600
1321 NW Hoyt St Portland, OR 97209 503.420.8600
290 East Cascade Avenue, PO Box 609 Sisters, OR 97759 541.588.6614
57100 Beaver Drive, Building 5, Suite 150 Sunriver, OR 97707 541.593.2122
900 Washington Street, Suite 150 Vancouver, WA 98660 360.419.5600
Lake Oswego
310 N. State Street, Suite 102 Lake Oswego, OR 97034 503.420.8650
www.theheatherdefordgroup.com