Her Name Is Sadie Star

Radio Host| Shoe Designer | Entrepreneur

Sadie Star

By Lissha Sadler

"My mission is to help rebuild the Black community so we can return to our roots of loving and serving God."

Sadie Star came across wanting to be a radio personality in the early 2000's. Her mentor and radio personality from v103 first introduced her to radio. From that point in her life, Sadie Star knew she wanted to become a Radio Personality. In 2017, she enrolled in an Illinois media school in downtown Chicago, Illinois. She signed up for Windy City Underground radio, where she became very popular on and off campus with talk radio. In 2018, Sadie Star graduated and continued to host Windy City Underground. She soon started her first shoe design, and from that excitement, she decided to start a shoe line in 2019 named after her mother, Sadie, who passed away in 1992. Later, she decided to leave Windy City Underground and start her own radio station, WSWT Internet Radio, where she interviewed celebrities and many more. In 2022, Sadie Star wanted more in the media world, so she decided to buy a Roku channel, Stand TV. Her vision for media was high, and her purpose was to have a familyoriented channel where families could come together to see positive things on television. In October of 2023, Sadie Star became the new host of Soul 106.3, The Sadie Star Show, and gave all thanks to her mentor, Seandale from Power 92, her brother Tyrone Walker Delle Del, and Jerome Pace.

What inspired your journey into fashion and design?

SS: It all started in an art class while in college. My professor gave a project on what you see yourself doing in 10 or 20 years. So, I went home, I thought about it. And I remember when I was a little girl, I always wanted a pair of fabulous shoes. Because growing up, I never had the cool shoes all my friends had on Track Nikes. My mother only bought those shoes for me when I was a certain age. So, I would always tell myself when I get older, I will buy my own shoes, however many I want. And that's what I did. Then, when I became a senior, I said, I am going to design shoes and then Sadie shoes. When I was old enough, I found a website to show me how I could design my own shoes. As time passed, I lost sight of that dream until I was in that class. So, for the project, I designed a shoe, and the actual first I created was that same show from college. And I was like, wow, look at God.

What was the best advice you received along the journey?

Coming up as a kid, my mom passed away when I was like 11 or 12. I didn't have many people in my corner. But the ones that did encourage me when I wanted to give up on certain things. They would always tell me to never give up on my dreams. I'm going to fight. I've been fighting my whole life spiritually. And I had a couple of people that took me under their wings. And just tell me that one day you will be something in life. I didn't see myself as they saw me because I didn't know who I was then. And as I got older, I always kept that in my memory, that I would be something great one day. I may not feel right now, but I will be something great one day. So, I carried that in my spirit throughout my journey.

When you think about the contributions of African-American women to the fashion and beauty industry, what is the impact you want your brand to have?

SS: I see so many great Black women doing wonderful things, and I love it. I love seeing our men do wonderful things, too. But as Black women, we go through so much in life. We carry a lot on our backs. I love that. Another Black woman encouraged me as well. With my shoe line, I want to make us aware. My shoes will fit different personalities, so when women wear them, they feel confident, fashionable, and comfortable. I want my legacy to keep going on and on and on for many generations.

Outside of fashion, you have your own television station and radio show. Talk a little about your journey.

Yes… When I graduated, I wanted to create a reality show in Chicago. Many shows are based out of LA, New York, and Atlanta, but Chicago is another big city that you don't hear of a reality having shown for some reason. Therefore, I did the research, and I purchased a Roku Channel on Roku TV. My station is all about rebuilding the community, education, and loving ourselves. You all check me out on Stan TV channel on Roku. I interviewed Chicago artists like Coldhard from Crucial Conflict, K Easy, and Kenny AJ, who has an incredible testimony. I am also a radio personality on Soul 106.3, which is the home of the Rickey Smiley Show here in Chicago, every Sunday from 8 to 9 p.m. God is good; my station is growing, and I genuinely appreciate it.

You have your radio and TV stations, your shoe line, what's next?

I have a show coming out, which will be called Sadie. It is going to be up on my website, which is www.wswtinternetradio.com.

To listen to the full interview, follow Hardcore Grind Podcast on IHeart Radio.