SOCIETY NEWS | 11
Council talks Now in the midst of this council term (2021-2023), council members look back on the previous year while planning ahead. After some changes of representatives in 2021, the current members are optimistic for the future.
Philip Allman
West Midlands
meeting Hereford cattle breeders using the breed successfully on different farms.
pjallman2@gmail.com 07860 824703
Do you think the breed is well placed for the future?
What do you think the society has done well in 2021?
Hereford Cattle Society is now proactive in approaching the meat trade and highlighting the opportunity of Hereford Beef. This in the future will pull demand for Hereford cattle.
In the year 2021, a huge positive has been the sustainability project, allowing us to think about the corner stones for future Hereford Beef production. What has been the highlight of your year?
Chairman
A highlight of the year was judging the South West area herd competition and sense of optimism for the future. The transition, however, turned out to be more challenging than we could have foreseen. Council did well to handle the adjustments that this necessitated, holding to our plan while helping and encouraging in whatever way we could. We have also made moves to bring up-to-date our articles of association and our rules, which should be of great benefit to the society.
Mark Roberts West Midlands mark@bromleycourt.com 07980 834266 What do you think the council has done well in 2021? The appointment of Paul Sneyd as director of operations was made in late 2020 but the new council met and welcomed him in 2021, with a
What has been your highlight of the year? I have taken pleasure in fulfilling the role of president of the society at a couple of shows and at some local association meetings. The Great Yorkshire Show was the first outing for many with a strong turnout and spectators to see the judging. The National Poll Show also ran a close to normal event which Maddy and I were delighted to attend. At both events the sense of relief at being back together was palpable. Our
Is there anything you hope to achieve as council for 2022? 2022 will allow council to review our responsibilities and constitution, allowing us to move forward in a quickly changing marketplace. visits to Scotland and the North of England, and my visits to the Midlands and East Anglia were also enjoyed, introducing Paul Sneyd to many members. Do you think the breed is well placed for the future? As a breed we have a good following and as long as we supply good quality cattle to any buyers who come our way, then we will be well-placed for the future. Is there anything you hope to achieve in 2022? There is much still to do partly because of the complications of this Covid year. We have a new firm called Seed Group handling our social media and PR needs. We want to drive forward our breed and brand awareness to increase the demand for Hereford Beef and thus for our cattle. Within the breed we need to be united in our aims and not pulling in different directions.
