Hereford breed journal 2022

Page 37

HEREFORD BEEF | 35

Dunbia tackles sustainability After reporting on its sustainability credentials in the 2021 Hereford breed journal, Dunbia’s Sarah Haire explains the company’s new Farm Green programme. Sustainability is at the forefront of Dunbia’s agenda and the leading UK beef and lamb supplier has been working tirelessly to strategically put in place emission reduction plans across its operations, says Sarah Haire, group head of agriculture at Dunbia. One pillar which has been critical in the building of its climate and sustainability plan is supplier engagement, which has seen Dunbia create an exciting new sustainable farming programme, Farm Green, explains Sarah. Farm Green aims to transfer knowledge and inspire the farming community to reach shared sustainability goals with content aligning to their five sustainability pillars: environment, animal health and welfare, animal feed, meat quality and sustainable supply chains. Working in collaboration with industry bodies, academic partners, Young Farmers' Clubs and colleges, key information and resources are being disseminated through Dunbia’s social media and digital platform to reach its audience of beef and lamb suppliers and customers. Sarah comments: “A lot of time and effort has gone on behind the scenes in developing the Farm Green programme to ensure relevance and materiality in delivering key knowledge transfer and learning events for our suppliers. “We appreciate our role in helping suppliers to prepare for the policy changes ahead, and we hope this programme will reach far and wide, in highlighting opportunities for improvement and understanding of key sustainability themes.”

Sarah Haire Launched in November 2021, the programme has already organised two webinars hosted by leading industry representatives, Breedr and AHDB. The aim of these webinars, explains Sarah, is to provide their supply base with the resources and simple tools which inspire sustainable farming, and the first step being data collection on farm.

production and Dunbia’s Farm Green programme offers a route for this to be shared on a wider scale across their UK supply and customer base. A key advantage of the Farm Green programme is the opportunity for farmers to stay connected with the rapidly changing industry requirements which we are facing.

She says: “Breedr hosted an excellent session on helping farmers to understand how recording simple metrics can result in significant savings, both financially and environmentally. “Following from this, AHDB then hosted an informative session on its business review tool and how it can be used to predict the effects of reductions of BPS payments on their business, review their business resilience and the use of their KPI express tool. Upcoming topics will explore carbon calculators in greater detail as well as sharing information from various ongoing projects.”

Across the supply chain, Dunbia also collaborates with wider industry groups such as Red Tractor, AHDB, WRAP, the European Roundtable for Beef Sustainability and the UK Cattle Sustainability Platform, which is chaired by Sarah Haire. Dunbia are firm believers of the need to work together to deliver the ambitious targets set in both government policy and their customers’ own ambitions with regards to ‘net zero’. Dunbia are actively involved in conversations and workstreams which will encourage the transition to better practices on farm to meet industry expectations.

The company already works directly with key farmers to demonstrate best practice in sustainable livestock

For more information on Farm Green, look out for posts on the Dunbia Facebook, Twitter and LinkedIn.


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Articles inside

Overseas

34min
pages 249-263

Obituaries

16min
pages 244-248

English Winter Fair

2min
pages 240-241

Pembrokeshire Show

2min
pages 238-239

Welsh Winter Fair

2min
pages 236-237

National Herd of the Year win for Thorne family

10min
pages 220-224

Herefords and dairy herd run in unison

8min
pages 228-232

Dyfed Hereford Breeders’ Club

2min
page 219

Future for Herefords in large scale suckler unit

7min
pages 214-217

Royal Highland Showcase

3min
pages 200-201

Stars of the Future

2min
pages 208-209

Scottish Hereford Breeders’ Association

11min
pages 195-199

Hereford breed suits share farming set-up

6min
pages 202-206

United Feeds Calf Show

3min
pages 180-182

National Poll Show

9min
pages 184-188

Agri Expo

3min
pages 190-192

Balmoral Show

4min
pages 168-169

Northern Ireland Hereford Breeders’ Association

4min
pages 166-167

UK Hereford Youth

2min
page 159

Designer Genes sale

4min
pages 160-162

Shropshire County Show

3min
pages 157-158

Lewis family celebrates 200 years of breeding

18min
pages 146-153

HCBA Christmas Calf Show

5min
pages 154-156

Staffordshire County Show

3min
pages 144-145

Hereford Cattle Breeders’ Association West Midlands

12min
pages 135-143

Traditional Herefords drive grass-fed beef

9min
pages 128-132

National Hereford Club virtual show

9min
pages 120-122

Traditional Hereford Breeders’ Club

5min
pages 125-127

South Western Hereford Association

5min
pages 111-113

At home with the Kemps

9min
pages 94-98

Devon County Show

3min
pages 114-115

National Hereford Club

1min
page 119

May sale, Carlisle

3min
pages 92-93

Royal Lancashire Show

3min
pages 90-91

Great Yorkshire Show

3min
pages 82-84

North of England Hereford Cattle Breeders’ Association

3min
pages 78-81

Research show pasture-fed beef high in omega-3

9min
pages 74-77

Halls’ spring sale

3min
page 71

Halls’ autumn Hereford day

2min
pages 72-73

New dairy farmer making use of Hereford breed

8min
pages 66-70

Pedigree herd compliments arable system

10min
pages 58-64

Spring sale and parade

5min
pages 38-40

Autumn sale and parade

5min
pages 42-44

Midlands and East Anglia Hereford Breeders’ Association

10min
pages 51-57

Dunbia tackles sustainability

2min
page 37

Hereford Beef still performing for Waitrose

5min
pages 34-36

Carbon audit shows favourable results

5min
pages 28-29

Council 2021-2023

14min
pages 13-17

Herd review complete

6min
pages 30-31

Herefords bolster sustainability credentials

5min
pages 26-27

National Herd of the Year Competition

10min
pages 19-21

National Beef Association

5min
pages 22-23

Society news

16min
pages 6-12

From the director of operations

3min
page 5
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